VEDERE International nr 3/2021 - Special Silmo by Edizioni Ariminum Srl

THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

SPECIAL SILMO PARIS

SEE TO M O R ROW TO DAY Discover the first 3D tailored eyewear customized around the facial features, offering ultimate vision and comfort. Accuracy, efficiency, eco-friendliness and differentiation. For you and your customers. The future of eyewear is here.

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OUR DEAL: YOUR CHOICE!!! FRAME | STADTWALD COLLECTION | PASSION www.duesseldorf-eyewear.com ITALY | DAVIDE LUCIANI +39 (0) 34 00 57 35 03 davide.luciani@duesseldorf-eyewear.com

BUY 15 GET 17 100 DAYS PAYMENT TERM

Nice to see you.

Cindy for yalea

Fashion Trends Industry New Products Marketing & Economy VEDERE International 03 2021 Publishing Director: Isabella Morpurgo

SUMMARY 3

EDITORIAL 5

SILMO 2021 6

ON STAGE@SILMO

SHOWCASE 28

POINT OF VIEW THE INDEPENDENT OPTICIAN

POINT OF VIEW MARKETING 46

NEWS 48

FAIRS & EVENTS

New by new InnOvATIve pResenTATIOn & shelvIng sysTem wIThOuT vIsIble COnneCTIOns - fOR All AReAs Of yOuR sTORe CAROLINE is a new shelving & presentation system by [concept-s]. Thanks to its variability in height and width, CAROLINE is perfect for shop windows, as a room divider, furniture in the middle of a room or wall presentations. The new shelving system can then be equipped with a wide variety of components to create individual and ever-changing product displays.

... for shop window solutions, showcases, freestanding furniture, wall display, storage and many more ...

CAROLINE CATAlOgue: you can browse our new CAROLINE brochure online www.concept-s-design.com or request your free copy your call is enough!

concept-s ladenbau & Objektdesign gmbh steinbeisstraße 8, 73614 schorndorf germany

Tel +49 (0) 71 81 9 93 71 - 0 info@concept-s-design.com www.concept-s-design.com

eAsy & fAsT Assembly wIThOuT Any TOOls Countless individual combinations can be put together in horizontal and vertical alignment thanks to its modular structure. All parts are simply plugged in and can be dismantled flat, which means low transport and storage volume.

1 All parts are simply plugged

into each other without tools and different components are added

2 The filigree basic structure does not show any visible connections

3 Ready is your own favourite

configuration, which you can change at any time as you wish!

LET’S HOPE IT’S NOT JUST REVENGE SPENDING

Europe is optimistic about the economic recovery, with its growth forecasts rising sharply. The monetary union’s economy could return to pre-pandemic levels by the end of this year rather than early next year, as previously predicted. As a layperson, I only wonder if this euphoria is just Revenge Spending i.e. the behaviour of consumers who emerge from isolation to spend more than they used to before the pandemic, perhaps driven by resentment at having been forced to eat their own food or wear last season’s clothes. I hope to be proved wrong by next semester’s results confirming that growth is well established and therefore has a solid basis. As far as the world of manufacturing is concerned, it is interesting to note that, as has recently been pointed out by the Aras Corporation - an American developer and publisher of product development software, Aras Innovator, every company in every industrial sector will, sooner or later, have to face a path of digital transformation. Innovative technologies, new market dynamics and unprecedented business models are the three drivers, which, linked together, are driving it and influencing the way in which products are finally produced. New technologies, implemented to improve production capabilities and competitive advantage, are introducing complexity into the development process and new needs for the industry. There is a growing search for new suppliers and partners, new equipment and methodologies, new demands on quality, inspection, testing and performance, all further complicated by the fact that the new technologies used have often not had the time to be effectively tested. Added to this is the need to bring new product technologies to market faster in order to beat the competition and the resulting problems faced by quality and production teams. The newer, more modern and innovative organisations are able to drive digital transformation initiatives more effectively. It is expected that organisations with differentiated products and business strategies will easily outperform the current market leaders in each sector. Positions that could quickly revolutionize due to emerging competitors who, having no existing legacy technologies and a manufacturing history that limits them, have the strength to possess new lean approaches to production. As regards our industry, there is great expectation for the next Silmo in Paris, to which a large part of this issue of our magazine is dedicated. The numbers in terms of exhibitors and visitors will, unfortunately, be smaller than in the past, but I feel a great deal of enthusiasm, as well as the desire to be truly operational again. A bientôt!

Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it

SILMO PARIS 2021 The future is coming! Two years without an in-person event, two years of flipping through virtual catalogues, two years of video conferences: it’s been long. Too long! It will certainly be exciting to meet again at SILMO PARIS, the great autumn optics-eyewear fair from 24 to 27 September at the Parc des Expositions Paris Nord Villepinte. Preparations are intensifying and the 2021 edition of the international rendezvous for optics and eyewear is looking optimistic: “Finally, the entire industry will be able to gather together again”, Amélie Morel, President of SILMO Paris, reminds us, as she provides an update along with Eric Lenoir, Director of the Fair, in a video for all the visitors.

The 2021 edition will be along the same lines as previous editions in terms of both content and style, with already more than 500 confirmed exhibitors representing every aspect of the industry, whose regularly updated list can be found on the Fair’s website. Encouraging figures for visitors’ pre-inscription with already 53% of international registrations: “Figures so far suggest distribution of Franceinternational participation similar to that of 2019 and lead us to believe we’re on track for a global fair”, observes Eric Lenoir. Future is at the heart of the event’s identity, where tools are provided to assist in consideration, showcasing and information. The SILMO NEXT space – which invites the opti-

VEDERE INTERNATIONAL – nr. 3 / 2021

cal and eyewear industry to travel to its own future – assembles the glasses trends in tandem with the digital magazine TRENDS by SILMO, as well as ecoresponsible products, smart products, a library of materials, and a marketplace. It will present lectures and workshops that address the industry’s future issues with interactive, forwardlooking points of view from the experts. The SILMO d’OR awards recognise and celebrate the talent and creativity of the entire industry each year. As the highest honour in our profession, these prizes will once again reveal the ingenuity and inventiveness of the entire field. SILMO ACADEMY will award a €10,000 grant for a research project in the field of optics and vision science.

SILMO PARIS would not be what it is without its festive, convivial dimension, an even more important component in the context of this “reunion” event. It will be so a convivial and festive event where safety is ensured and constraints are fewer thanks to the health pass for visitors and exhibi-

tors throughout the Fair, in compliance with the regulations in force in France. Each person may explore the trade fair freely without making an appointment in advance. The mobilisation continues with a communication campaign for visitors and exhibitors to show their support with the hashtags #SILMOParis I am in ! #SILMOParis I Go! A nod of recognition acknowledging that SILMO Paris has become what it is today - unique, inspiring and welcoming, thanks to all the professionals, opticians, businesses, the press etc. An edition to encourage discussions and discoveries and looking towards the future as always, “with nevertheless an additional element: the power and emotion of reunion”, underlines Amélie Morel.

Jean-Christophe LEBLANC is the Jury President at SILMO d’OR 2021 A man of many talents with an atypical personality, Jean-Christophe Leblanc, Set Designer and Art Director, chairs the jury for SILMO d’OR 2021, lending an inquisitive and open-minded vision, with his energy and his creativity. After studying medicine, which provides him with a solid background in physics and chemistry, he joins ATEP, a Parisian college for art and visual communication, and discovers the installation of volume in space, design, scenography, sculpture, the art of decor, etc. Newly graduated, he is awarded the David Weil prize for artwork from the Academy of Arts, makes an animated film in stop-motion, becomes a teacher and meets Alain Duverne, the creator of the Guignols de l’Info, who invites him to join his team. A first encounter followed by others (Alain Chabat, Luc Besson...) who open the doors to the film industry where he creates different universes and designs sets. At the same time, his sense of staging seduces Stefan Lubrina, Karl Lagerfeld’s official decorator. Jean-Christophe Leblanc then plunges into the world of fashion where his talent really shines through. Fashion shows, showcases, events, films..., nothing escapes his keen eye for cultivating beauty and surprise. An eye that should inspire SILMO d’OR jury members, all the more so as Jean-Christophe Leblanc has already crossed paths with the optical industry, in 2017 he was responsible for staging the fair’s 50th anniversary at the Grand Palais, a grandiose event that made a lasting impression...

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Out Of

The first sunglasses collection with an electronic lens

Out Of is an Italian-based start-up funded by two brothers: a physicist and a product designer. Their mission is to create products that through innovation allow outdoor sports enthusiasts to achieve the best results, always pursuing the principles of environmental and social sustainability. In 2020 they launched Electra, the first ski goggles equipped with an electronic lens that is able to adapt its tint according to the ambient light in a completely automatic way and without using any battery. At Silmo Paris Out Of presents its award-winning electronic lens Irid, launching its first sunglasses collection equipped with this innovative technology. The electronic lens Irid can perceive the ambient light and instantly adapt to it by getting darker and lighter to always provide the user with the best light filter. This, in less than a second and without using any battery, therefore avoiding the annoying lag that characterizes the normal photochromic lenses now available on the market. What does it mean? You’re riding your bike during a sunny day. The lens understands that the ambient light is strong and stays dark. Then you suddenly enter a tunnel: the lens perceives the light change and immediately gets lighter to allow you to see well right from the very first meters. This drastically improves both comfort and safety.

A small solar cell is incorporated within the lens to powers a microchip and a special liquid crystal film. The microchip constantly works to adapt the lens’ tint, covering the whole range that goes from 18% to 68% of transmission of the visible light. Both the liquid crystal film and the electronics are perfectly waterproof, so they are ready to withstand any weather condition. The only energy source the lens needs is the sun. There are no batteries, of any kind, so the sunglasses are eco-friendly and can be used like a regular pair: there’s no setup, they never have to be charged and they will never run out of power. The Electra ski goggles, with the same technology, have been extremely successful and have been elected by ISPO Munich as best optical product for the year 2021.

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Finally, It’s Time Again!!!

Visitors will have good time at the Silmo stand of this German independent label

The relevant trade fair events in the industry are happening this year as usual. Of course, Düsseldorf Eyewear cannot be absent from these great events and has prepared a lot for partners and interested visitors. Frame-Lovers can look forward to the latest product innovations such as the “Rheinufer” from the “Affinity” collection as well as many other just released frames in the remarkable and confidently stylish Düsseldorf Eyewear design. In addition to brand new frames from the “Passion”, “Happiness” and “Affinity” collections, the independent label will also present an adjustment tool that is specially developed for an optimal adjustment of the “wire loop” and also other frames. In addition to its great success, the “wire loop” is considered for many new models and new editions of classic frames such as the “Flehe” and forms a new product series within the “Affinity” collection. Those who would like to experience the products and the Düsseldorf Eyewear team in person are invited to the booth of the company at the trade fair events in the optics industry. Because the time has finally come again! Düsseldorf Eyewear is represented at the main trade fair events such as the “SILMO” in Paris, the “DaTE” in Florence or the smaller, but no less relevant “Brille&Co” in Dortmund and presents the current collections and new products of the independent label. For the second year in a row, Düsseldorf Eyewear is part of SILMO, one of the oldest and most famous trade fair events in the optical industry. On the spot, the company itself presents their classic frames and new products on a total of 24 square metres in a modern DIY (Do-It-Yourself) ambience at their booth in Paris. The independent label has set up its goals high and registered three of its products, the “Rheinufer”, the “Himmelgeist” and the “wire loop”, which is developed and already patented by Düsseldorf Eyewear, for the Silmo D’or Awards, which are highly regarded in the industry, in the categories Optical Frame “Brands & Labels” (“Himmelgeist”), Sunglasses “Brands & Labels” (“Rheinufer”) and Technological Innovations In Eyewear („wire loop”). In addition to the general product presentation and information, Düsseldorf Eyewear want to give their visitors a good time, so they make sure that they got delicious and well-chosen beer specialities from the breweries located in the Düsseldorf region at their booth anytime available.

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Lindberg launches thintanium

The future of titanium eyewear

Lindberg’s constant attraction to technical innovation has resulted in leading-edge development with titanium. Thintanium is a brand-new and patentpending eyewear collection by Lindberg. The Danish company puts a great deal of care into every piece they create, that is why thin tanium is manufactured in Denmark by their in-house experts. The designers and engineers of Lindberg have pushed the possibilities of titanium to new levels by creating most likely the thinnest full-plate titanium eyewear collection in the world. Thintanium is both cutting-edge and minimalistic – setting the tone for the future of eyewear fashion. An engineering milestone Thintanium is named after the revolutionary thin titanium strips developed by Lindberg. The eyewear looks essentially rimless in appearance, while still maintaining the stability of a full titanium front – a truly remarkable feat. Using the hypoallergenic material in such a minimalistic way makes the designs weigh as little as 3.0 grams, so you might even forget you’re wearing them. Until now, the technique has never been possible in the history of eyewear design.

Design DNA The ultra-thin models feature a brand new, fully integrated screwless hinge, which is a prominent visual element to the design. Thintanium is the quintessential union of functionalism and minimalism – a perfect embodiment of Lindberg’s design DNA. The collection carries all the benefits of the company’s building system, which means everything can be tailormade to the client’s preference and comfort. The Thintanium models also allow tinted lenses to turn them into fashionable statement pieces.

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Who wears La Martina is a citizen of the world...

Jet Set Group’s partnership with La Martina is the natural consequence of an agreement between two companies that share values of constant pursuit of excellence and attention to quality

The La Martina Eyewear collection, which debuted in January 2021, although aimed at a purely male audience, also includes some female styles. Characterised by an elegant style with sportswear connotations, it is intended for concept shops and specialist points of sale. The collection includes 14 sunglasses and 23 optical frames, two of which have clip-on features - popular with sportsmen and leisure enthusiasts. The eyewear is inspired by the brand’s ready-to-wear collection, with its iconic polo shirts, bright colours and historic horse logo, which is known worldwide. A majority of unisex frames is the natural consequence of the sporty-chic style of this Brand, loved by a public that embraces minimal elegance, comfort, but also colours, a perfect match with the classic polo shirt symbolizing the brand. The attention to design and the search for new and innovative materials are essential characteristics for a prestigious brand like La Martina.

The collection breathes the cosmopolitan instinct of the brand, which has been able to combine the brilliance of the Argentine passion with the elegance of the English attitude. It has a sporty soul that expresses elegance in movement and demands top quality materials and attention to every detail.

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Prodotto e distribuito da Jet Set Group srl - mod. MAV 724 col. 03

Young Adults Collections

Labirinto

Colour and determination in the new proposals from stileItaliano eyewear Energy and boldness are the key words that best describe the spearheads of the new stileItaliano eyewear collections for autumn-winter 2021: there are six protagonists in this balanced mix of colour and character, dedicated to the younger target. FULMINE (LIGHTNING): “Quick as a lightning bolt!” a burst of energy and light in this square frame with clear colours and two embellishments on the front to add even more mischievous appeal to children’s eyes. LEADER: a round frame with an elegant bridge, designed for enterprising young people who act in a skilful and resolute manner. Decisive colours and shades that play on the wearer’s face. GIOVE (JUPITER): a precise collection with defined, linear lines. A combination of cold colours to recall the granite character of this giant planet. An acetate model designed by a particular fusion of colours that discreetly intertwine. PAPPAGALLO (PARROT): brilliant combinations to highlight two different acetates at the end of the temples. An important shape, for the face of a growing child who is looking for his place in the world in everyday life. The double flex hinge makes the eyewear more stable on the face. LABIRINTO (LABIRINTH): an octagonal shape reminiscent of the ancient maze, finished with a light touch of acetate to embellish the eyewear. Dedicated to those who live their lives always looking for the best way to find themselves. SVAGO (LEISURE): a pair of glasses capable of framing the face in an important way thanks to its refined and particular design. Made of stainless steel in different colours obtained through galvanic baths combined with coloured lacquers, enhancing its soft profile. For those who know how to indulge in precious moments. stileItaliano eyewear accepts the unavoidable challenge of addressing today’s children and young-adults, guaranteeing the highest quality and eco-sustainable standards.

Pappagallo

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s t i l e i t a l i a n o eye w e a r. c o m

Eye discomfort

The answer is called Sodyal

In this particular unprecedented period, our eyes are also being put to the test. In fact, there are several causes leading to a condition of eye discomfort, often accompanied by dryness and redness. In addition to the familiar factors that cause eye discomfort (prolonged contact lens wear, air pollution, unbalanced diet, hormonal changes and a broader spectrum of ailments), visual stress due to prolonged use of digital devices or protective masks has now become a reality. Having become part of our every day routine, these devices are not always worn correctly, often leading to discomfort to the eyes and even the development of conjunctivitis. Indeed, in such cases, simply breathing in can create an air circulation that leads to irritation, dryness, red eyes and eyelid fatigue. The upward flow of breath may also carry certain bacteria found in the oral cavity which, in some cases, can be very aggressive to our eyes. Undoubtedly, in our new daily reality characterised by masks, smart working, distance learning and the prolonged use of mobile phones and computers, there has been a significant increase in visual stress which, in turn, has become one of the major causes of dry eyes. In this regard, it should be emphasised that the statistics over the last few months, in fact, show that tear substitutes are bucking the market trend, as they are among the few products with growing sales. Often, there is no clear perception on the part of users of the latent discomfort attributed to the symptomatology of dry eye conditions or, in many cases, the seriousness of the condition is not always clear. The Sodyal line of tear substitutes certainly represents an interesting opportunity for optical centres, offering professionals the possibility to satisfy the needs of the user (whether or not the later wears contact lenses) in a more targeted manner, as well as to propose the use of the product to all clients whose visual well-being is strongly being put to the test by today’s living conditions. Used in the best application centres and by leading professionals in the sector who have tested its effectiveness, the six tear substitutes, the new spray and the three unique solutions for contact lenses offered as part of the Sodyal line adopt a practical indicator system. Thanks to a numerical scale (from 1 to 5) and a chromatic scale (from green to red), this innovative indicator system makes the characteristics of the specific product visually direct, intuitive and immediate, thus making it possible to optimise the choice between different combinations of lubricating power, degree of viscosity and persistence on the eye surface, as well as making the products easily understandable to the end user. This diversification is achieved by using a specific viscosifying agent such as Hyaluronic Acid, the best moisturising and lubricating agent in terms of performance and biocompatibility, in different concentrations and molecular weights. Thanks to the extensive know-how accumulated over 20 years of experience in the production of sterile medical devices, to the newly commissioned production facilities and to its strong Research, Development and Design department, OMISAN Farmaceutici is a manufacturer and official supplier of medical devices to leading multinational operators in the sector.

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INVU Sustainable Eyewear Made from 100% recycled PET bottles The bad news, 80% of plastic water bottles end up in landfills and it takes 1,000 years for each bottle to decompose. The good news, PET bottles can instead be transformed into rPET pellets and used to manufacture high quality consumer products. Swiss Eyewear Group is doing exactly that with its INVU sustainable eyewear collection. This new collection is produced under the global recycling system certification (GRS 4.0) using 100% recycled PET to manufacture high quality sunglass frames.

Swiss Eyewear Group does not stop there. The accompanying sunglass case and cleaning cloth as well as the point-of-sale display are also produced from 100% recycled materials. The collection features an attractive mix of contemporary, retro and street fashion styles. INVU sustainable eyewear offers a perfect opportunity for optical retailers to be at the forefront of environmentally conscious production and attract a growing number of customers who demand sustainable fashion products. INVU makes sustainable eyewear shopping affordable for everybody who wants to actively contribute to a cleaner planet.

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It’s only Rock’n’roll Oversized glasses to accompany us throughout the day and, why not, even on an evening in a London club and... the morning after John Richmond, the historic brand that has become worldwide famous for its collections with a rock soul, resumes the interrupted path and outlines a new plan for stylistic development and international expansion with Jet Set Group. The John Richmond eyewear and sunglasses collection offers a perfect synthesis between the legendary creativity of the ‘British-rock’ brand and the production skills of the Jet Set group, with unusual style shapes for both men and women. Rock, glamorous, iconic, evocative... this and much more is the new eyewear collection to be released in September 2021 and presented to the public for the first time at the Silmo trade fair: 20 optical frames and 9 sunglasses, with a strong personality, marking a return and heralding a future. The ‘rock’ spirit - clearly expressed in the images of the shop window signs - is an integral part of the eyewear collection and is the element that completes the brand’s total look. Black, white, studs, shiny and opaque metals, the razor blade symbol, and the logo both in full and with just the initials JR, unusual colour combinations, sturdy acetate and metal frames that are trendy but comfortable and with the carefully designed fit that characterises all the Jet Set group collections.

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Prodotto e distribuito da Jet Set Group srl - mod. RIS.003 col. 00

A system for all needs Innovative Shelving System Caroline

What would it be like to have the highest flexibility and thus the greatest application variety with one furnishing system? If you could use a presentation and shelving system to put together everything: from shop window displays and free-standing presentations in the middle room to room dividers, presentation for branded and retail goods and even storage furniture and much more... and if all this could be put together again and again, because there is a system with a wide variety of components that can be added to or removed at any time easily, without a lot

of tools and everything is completely flat and space-saving when disassembled into single parts.

design made of thin steel profiles reduces the system to the essentials, which in turn allows it to be used for a variety of existing shop fittings. Thanks to the modular construction, countless individual combinations can be put together in horizontal and vertical alignment. And best of all: assembly is extremely quick and no extra tools are needed. All parts are simply plugged in and can be dismantled flat, which means low transport and storage volume.

The base is formed by horizontal bars in the desired shelf width, which are fitted with connectors. Base frames for the lower level are placed on the connectors. This is followed by further half-frames for the next levels, which are added to the following horizontal braces until the desired height is reached. The shelving system can then be equipped as desired with a wide variety of components such as shelves made of metal or wooden decor, open corpses, corpses

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Easy & quick installation without tools This is exactly what the shopfitting specialists at concept-s asked themselves and developed the new and innovative CAROLINE shelving and presentation system to complement the existing concept-s furnishing lines. The simple construction means that the system is interesting for a wide range of applications and the filigree

with rear panels, doors or shelves, back panels made of acrylic glass, lateral panels made of metal to form closed areas, presentation panels for spectacles, graphic panels for exchangeable posters, glass tops and goods chutes, base plates with castors, hanging construction for shop window presentations and many more to create individual and ever-changing product presentations. Ready to use & suitable for all applications The shelving system is multifunctional and can be used in different sectors such as optometry, hearing aids, textiles and leather goods, cosmetics and health, other non-food shops such as accessories, gift shops, souvenirs, etc. However, CAROLINE can not only be used in different branches, but can also be placed in different shop areas, for example as shop window solutions in various forms of presentation, freestanding elements such as furniture in the middle of the room or room dividers, functional individual solutions such as coffee bars, cloakrooms, furniture for waiting areas etc. But also, external and temporary applications such as pop-up stores, exhibitions and trade show stands are possible without great logistical effort and can be flexibly implemented. But it is not only in the area of contract furnishing and shop fitting those potential markets arise; the shelving system is also interesting for the home segment, as it can be used to configure furniture for the private sector, such as shelves for the living room, sideboards, low boards, high boards, wardrobes and many more. A dedicated configurator for the new furnishing line The development of a presentation and shelving system that is as universal as possible and can be used everywhere also presented Lukas Schroll’s team with another challenge: how to show the unlimited possibilities and the entire range of the system with conventional sales documents such as catalogues or the online shop? The answer became clear quickly: with a special configurator! But since usual systems on the market were not precise enough for this range and adjustments would have meant a high additional investment, the shopfitting specialists also developed their own configurator in-house parallel to the furnishing line. This is available free of charge for download on the concept-s website at https://www.concept-s-design.com/ en/services/configurator/ and offers you the opportunity to compile your own furnishings and desired equipment individually (including a parts list of the individual components) and to send the order request with one click.

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The Mirror of the Soul

Ana Hickmann Eyewear new fall/ winter collection 2021

mod AH6458 A01

“The beauty of a woman must be seen from in her eyes, because that is the doorway to her heart, the place where love resides”, quote by the great Audrey Hepburn.

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Ana Hickmann Eyewear is 100% feminine and represents timeless refinement and elegance mixed with return-to-work trends and workleisure dressing. This collection has been created to empower woman, with a wide offer of the iconic duofashion that allows to have different looks thanks to a simple twist on the temple. Rich in colours and textures it gives the chance to create a more classic look or a more daring one depending on the occasion.

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A frame is not just a simple accessory but it is also a statement. It’s the first impact when entering a room. This season the new Ana Hickmann Eyewear collection bets strong on the iconic duo fashion. Wonderful piece enhanced by the duo fashion and decorated with a discreet crystal on the hinge, it allows two different looks to the wearer, one more tropical inspiring and another colour block in harmony with the complete frame. Available both with a square and an oval shape in 3 different colours.

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2021 COLLECTION

RELEASE FALL/WINTER

O-SIX Custom The eyeglasses that can be customised Thanks to its long and deep knowledge of the eyewear sector, Thema A Family Factory has been the first company to understand the full potential of customisation, a new frontier for both opticians and customers. Through the O-SIX Custom online configurator the customers will become the designers of their own glasses choosing among all the colours and shapes available to create a unique look. On the other hand, the opticians will be able to improve the customers’ satisfaction while avoiding the problem of unsold stock since the orders are placed only upon the customers’ decision. O-SIX Custom is an on-demand product, meaning a sustainable choice since the products are produced only when they are actually required, drastically reducing waste.

It is an alternative solution that involves the customer in the buying experience and provides a unique quality product, 100% Made in Italy, exclusively manufactured in the factory of Domegge di Cadore. Customers will no longer have to choose between comfort and style, between what they like and what looks good on them, or among countless products manufactured in series and based on characteristics that don’t suit them. Thanks to O-SIX Custom everyone can express their personality and creativity by being the designer of their own glasses.

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Handcrafted, Biodegradable Eyewear In a world of mass production, duplication and replication, David Green is decidedly different. Inspired by the uniqueness of nature. Each pair of glasses contains a piece of real nature such as fallen leaves, mother of pearl, reeds and a variety of woods. Iin their last collection real reeds set in cotton acetate meet Japanese titanium. Each piece is unique. Unique by nature.

23° Eyewear - a Natural Inclination Following the brand’s launch last April, 23° Eyewear presents its media campaign, a tribute to humans and their relationship with nature in its most intimate and genuine form. 23 Eyewear is made of Neucleus, a cutting-edge blend of a naturally-derived biomaterial, high-tech processing and an innovative, sustainable production process that allows it to be recycled indefinitely. The 23° Eyewear collection is based on an “eco-thought”: creating frames that in turn give life to other frames, eliminating waste. A circular flow that begins, ends and begins again without stopping, in perpetual motion, like the Earth. The Barberini mineral glass sunglass lenses, depending on the type and colour, make these glasses ideal for both city use and sporting activities in different weather conditions.

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#LightSOCIAL Collection

Lightbird has presented the new models of the Light_SOCIAL Collection, its first line made entirely of acetate. Designer Corrado Rosson wanted to create a fresh, dynamic, colourful collection dedicated to all those who do not see glasses as a visual device but rather as an accessory. Light_SOCIAL consists of twelve optical models for women, men, and unisex, characterised by an exaltation of details and colour combinations ranging from wisteria, caramel, yellow, cyclamen, light blue, amber, blue, grey, black, and transparencies, colours that alternate and intertwine in original weaves with a natural effect and easy wearability. The Anchorman LBO68 C084 men’s optical frame with its defined shapes and technological references combines satin black with red details on the hinges and nose pads.

A playful and happy collection Dutz Eyewear are ready to introduce the new autumn collection. What inspired the new Dutz collection? Stylists and trend watchers predict that consumers are ready to overcome the covid struggles of the past year with bright, happy and playful fashion. Many colorful trends are therefore emerging this autumn. The top fashion colors that the Pantone color institute is mapping for fall winter 2021-2022 form a strikingly vibrant palette with an optimistic, energetic look. Bright colors play a big part in the fall trends, with yellow, bright pink and fuchsia tones, as well as evergreens such as green (the color of hope), red and bright blue, neutrals for the necessary calm and, the Brand’s favorite trend, striking prints.

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Sport&Leisure: parkour-proof

Centro Style’s Sport&Leisure eyeglasses are designed to meet the need to be comfortably worn on any occasion, guaranteeing a non-invasive style and an optimal fit even on the move. If you want to do some sporting activity, just insert the rubber comma on the temple, which will lock thanks to the terminal’s exclusive auto-lock system. The fit and maintenance of the correct optical centre have been successfully tested in an extreme situation: a 360° jump by the founder of Italy’s first parkour school, which will be the protagonist of the social campaign launching the collection.

Blackfin style, more exclusive than ever

mod Hyden

Sophisticated polished fronts contrast with matt temple colors ‒ Blackfin introduces its new optical frames in the Blackfin Black Edition series, a collection that takes titanium eyewear to ever-greater heights. These best-sellers are now debuting an exclusive look ‒ the bright colors characteristic of the brand’s DNA are now even more upscale, thanks to Blackfin Nano-Plating™ technology, a patented process through which metal particles are vacuum-deposited, atom by atom, by sublimation, onto the surface of the eyewear until the desired color effect is achieved. Danzica and Hyden are the absolute first to wear the latest Amber Rose Gold finish. The former is paired with dark blue temples and the latter with burgundy purple temples. The Blackfin Nano-Plating™ process allows the creation of frames with sensational aesthetic appeal and unexpected color combinations that are durable and resistant to wear.

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Life: in Full Bloom mod The Corsair Leisure Society by Shane Baum, announces their latest campaign, Life: In Full Bloom, by celebrating a new awakening from a life of isolation. The fi¬lm and campaign are tad dark leading to surreal reemergence to our previous norms of fashionable human interaction. Designer Shane Baum features two pure titanium frame styles called The Corsair and Dorian Gray. The Corsair, named after Lord Byron’s poem “The Corsair,” is handcrafted in Japan out of 100% pure titanium and features a round lens shape paired with the Leisure Society signature ‘Horizicon’ detail pressed on the bridge. Available in various color combinations, the frames are all ion-plated in 12k, 18k, 18k rose gold or 24k gold and are complimented with matte-¬nish enamel. Dorian Gray, a rectangular shape named after another notable Dandy, Oscar Wilde and his novel, “The Picture of Dorian Gray”, combines a soft-edged rectangular silhouette with a vintage-inspired keyhole bridge in a pure block titanium construction.

VAVA X KENGO KUMA After the successful sunglasses collaboration with Japan’s leading architect Kengo Kuma, VAVA will launch at SILMO the optical line. VAVA x KENGO KUMA is a capsule eyewear collection incorporating sustainable, organic materials and the latest in 3D-printing technology. Kuma’s work is an embodiment of transparency and lightness, which looks to the future whilst echoing older Japanese traditions. In this collection, these aspects are reflected by the combination of ultralightweight sustainable materials and complex structures, which have resulted in VAVA’s most technologically advanced frames to date. CL0012 design is inspired by the Japanese system of Cidori that consists of a simple assembly of wood sticks with joints, all of the same size, and which can be extended merely by twisting the sticks, without any nails or metal fittings.

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FILTERING SYSTEMS

Don’t wait for the next crisis…

Make the right choice now! BLUNAVA srl Via Campocroce, 14 30037 Scorzè (Ve) info@blunava.com – www.blunava. com Ph. +39 041 8877833

The Unique Line Mod Grazia In her collection The Unique Line, LARA D’ relies on interesting colour choices and expressive frames that blend colour and striking details. The line features seven new women’s models, each handcrafted in milled acetate and embellished with small, sparkling crystals on the front and temples. Designer Lara D’Alpaos is an advocate of embellished, brightly coloured eyewear, and innovates every detail to achieve a jewel-like frame. The women’s models are called Guenda, Grazia, Greta, Giada, Genesia, Ghita and Giorgia. Each one is available in a wide choice of glamorous colours embellished with crystals, contributing to a colourful and sparkling surprise.

Materika Piuma the Light Weight of Magnesium With its ongoing commitment to research, Look-made in Italia introduces Materika Piuma, two optical magnesium frames that combine beauty and light weight. Magnesium, a completely non-toxic material, is the lightest metal in the world and, thanks to its unrivalled performance features, is widely used in Formula 1 and aerospace applications. After a year of strict testing and trial runs, the company found the perfect mix for robust frames with soft lines and almost imperceptible weight. The colors of the line play up the contrasts between matte and polished details that leave room for shimmering shades to highlight the dynamic aspect of the frames. The temples lend continuity to the coloring with bright colors or metallic finishes on the inner surfaces. Each style comes in six versions, including a pure gradation that evokes the color of magnesium in its elemental state.

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Semi-transparent sheets and hot calibres Dandy’s Eyewear faces the second half of 2021 by travelling to France and the Silmo trade fair, a sign of great hope after the very long periods of closed borders. 11 releases including 7 Glossy Classics, 3 Rough, and a Limited Edition. In addition to the new Troy, Perseo, Ulisse and Paride, two other glossy models become ambassadors of the collection: Menelao, a unisex shape with soft, dynamic and thicker lines, enhanced by the colours. Mr Big has a larger size: we are talking about a 56⊔21 calibre. This squared frame echoes the already famous models of the collection but reaches those important faces that were previously unattainable.

mod Menelao

Tribute to the underwater world Sustainability is a cornerstone of NEUBAU’s company philosophy, bringing together unique designs, sustainable materials and resource-saving production. “The NEUBAU booth concept at SILMO underscores our vision of a new perspective and a respectful approach to the environment and its resources. The “Lotte & Hans” sunglasses model, which is part of this year’s special edition “Perspectives of Pioneers”, serves as visual inspiration. The model is made of the natural3D material, paying tribute to the fascinating underwater world.” - Daniel Liktor, managing director of Neubau Eyewear. Neubau Eyewear is pursuing a promising strategy that sets new standards of sustainability, premium design and growth. The natural3D material, obtained from the high-grade oil of the castor plant, is the first entirely natural material to be used by a 3D-printer. The production process is particularly resource-friendly and thus fully in line with the company’s zero-waste strategy.

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“Silent Noise” FLEYE Copenhagen presents “Silent Noise” - an eyewear collection that reinterprets the universe of silent movies and is a tribute to the Danish silent movie actress Asta Nielsen, one of the most popular leading ladies of the 1910’s and one of the first international movie stars. A trip down memory lane to the post-war era led Fleye to the inspiration process for the new collection, the idea was to visualize Asta Nielsen and the diva lifestyle she lived for many years. The design team began experimenting with shattered glass as a symbol of champagne glasses, shadows and feathers to create the inspirational environment that characterizes the flamboyant lifestyle. The color combination for the Silent Noise collection is based on old Asta Nielsen movie posters that were full of contradictions between colour and attitude. So, some designs have a solid dark front with a colorful back. Others will be feminine but powerful – almost oversize and some will be thin with a strong character.

Trois III Collection Real people in Eye Respect designs from the Trois III Collection: the ophthalmic collection fuses vintage-inspired shapes, wearable colours and a supreme lightness and comfort. An optical line created according to principles of timeless, heritage design, Eye Respect pays homage to the essence of vintage spectacles in their ophthalmic glasses collection, designed for men and women. Taking inspiration from a variety of expressive Anglo-Italian classics, the latest styles have been photographed on friends and fans of the brand, illustrating versatility, colouring that flatters different skin tones and hair colours and a simple stylish design that suits – and pleases - many ages.

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Sustainable Back to the City

Feminine Charm Revival

September is here and so is the time to end the holidays and return to normality and the metropolitan mood. However, one habit that will certainly not be lost is that of wearing a pair of ever-present sunglasses even in the city, for a distinctive and trendy new look. Szade Recycled models are perfect for the new generation of fashion addicts, who pay attention to details and to the care of the outfit, but also to the planet: they are in fact created through a revolutionary recycling process, unique in the world, using other recycled sunglasses, which were originally destined to be discarded because they were broken or unused. All this combined with a great attention to design, the primary objective of the brand, which wants to conquer all urban and cosmopolitan protagonists with proposals that are both cutting-edge and sustainable.

These feminine, modern women’s eyeglasses mod GU2885 feature an oval enamel front with enamel temples that boast an open metal triangle décor and the GUESS logo. This proposal by Marcolin also includes an on-trend detachable fabric eyewear chain featuring iconic GUESS animal prints. Available in solid black, milky slate, light tortoise, opaque burgundy, and milky blue, all finished with accent tones.

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Mid-century modern Design greats such as the architect Florence Knoll, the couple Charles and Ray Eames or the artist Harry Bertoia had something in common: Striving for timeless design true to the motto “form follows function”. With fine lines, organic shapes, and muted colors, the midcentury modern style took hold in the second third of the last century, fascinating to this day. Lunor is reviving the zeitgeist of the time with its new C1 line now, translating this style-forming retro chic into the 21st century. Expressive acetate, combined with fine titanium details, gives this frame an urban look that is both avant-garde and modern despite being homage to times gone by. Curvy and streamlined design meets urban materials such as acrylic and aluminum; geometric designs are combined with natural materials such as leather and wood; emphasis of primary colors and earthy tones or black and white contrasts perfectly complement each other. The unisex frame is available in two panto shapes, an anatomic and an octagon shape as well as in the color combinations antique silver and black, antique gold and brown, and rose gold and Havana.

The Supremacy of Form Style MM0023 of the Max Mara Eyewear collection by Marcolin is an oversize frame that interprets the Max Mara universe with an avant-garde vision. The style conveys a strong character, blending an authentic essence with bold shapes, toned down by subtle temples adorned with the classic gold logo.

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Bajan Soul Peoples from Barbados Eyewear brings its unique artisan design and colour palette to London this season in a campaign shot by London-based street photographer David Nyanzi in a secret corner of Hampstead Heath, North London. ‘Peoples from Barbados’ stands for ‘joie de vivre’ and Bajan warmth, a celebration of a lifestyle that extends far beyond the confines of the Caribbean Island. Produced exclusively in Japan, the PFB eyewear collection offers, style, elegance and technical precision and a beautiful colour palette that includes classical tones of black and tortoise as well as lush hues inspired by the Caribbean, from “sugar and spice” nude and brown tones to tropical hues of purple and green and versatile black.

PATCHWORK Literally, “piece work”, patchwork is the art of making something new with something old. Tarian launched the Patchwork Collection reusing acetate scraps to assemble the pieces and create new shapes. Jérémy Miklitarian says: “Light and colour are the two main criteria for a pair of glasses. For each of the tones, I look for the most effective values. For each colour, there are a few places of intensity where opulence is evident. The choice is to marry two acetate colours that change the pure form, and the object alters its volume.” The collection includes the models Pas de la Mule, Rue des Tourenelles, Rue des Rosiers and Rue de Thorigny. It is a limited edition of only 500 pieces, done with Mazzucchelli Acetate and OBE titanium flex hinges.

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T-Charge is betting on the Sustainability of the Planet This season T-Charge Eyewear wants to bet on sustainability, incorporating in its new collection 6 optical models and 1 sun, made of wood obtained from three different types of trees, i.e. ebony, beech and maple and moreover, 4 sun models made of acetate M49. The wood coming from these trees has its own characteristics, that convey different darker tones to the frames, making them delicate but at the same time resistant. They are realized with polarized clip-ons, suitable to feel comfortable indoor and outdoor. The M49 was invented by Mazzucchelli 1849 who anticipated the evolution of the market and developed this strong formula in eco-sustainability. The traditional plasticizer has been replaced by a plasticizer solution of plant origin, making M49 a bioplastic with a remarkable bio-based content. To keep up with this evolution, the brand packaging has also evolved and it is now 100% eco-sustainable made of paper.

Photo@Reto Schmid

Mykita & Bernhard Willhelm Known for innovative cuts and witty references to pop culture, the avant-garde fashion design by Bernhard Willhelm mixes sports and streetwear with elements of pure fantasy. MYKITA has been collaborating with the designer since 2009, creating eyewear pieces with a distinctive offbeat chic. Pairing uninhibited imagination with innovative manufacturing techniques, the MYKITA & BERNHARD WILLHELM aesthetic pushes style genres and manages to be electrifying, funny, weird and sexy at the same time. The latest from this wild union of design is a bold sunglass concept with sculptural silhouettes and airbrush gradients bringing back Venice beach style of the early 2000s. The frame Focus recalls 90s grunge style. The handlacquered airbrush gradients, including Black/Sand and Chantilly White/Turquoise, makes each piece unique.

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The Independent Optician

Franca Bochicchio Optician & Glasstylist DIECIDECIMI – Milano Blogger glasstylist.com Founder of Radio Ottica

Optical Centre or Optician at the Centre?

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“A world all around you” said a bank commercial where the protagonist drew a circle around himself with a stick. Besides the commercial, I have always liked that gesture not because it marks a boundary, but because it draws the central role that each of us should have in our private and also professional lives. The healthy, natural and human intersection with other worlds should not, however complex and necessary, distort that circle by moving the tip of the compass. In an ideal world, each person should always be the protagonist of that circular space.

need to do everything by oneself, growing means cooperating and being able to delegate is just as important and fundamental as the centrality of the role. I’m talking about finding the time to look

In this fast-flowing 2021, we have necessarily turned the page, or rather we have moved forward - the only possible direction - and we are now already living in the consequences of the change of course, in the twist and turns of things after the change, in the result of time passing by and settling new experiences. The thought I want to share with you concerns that circle and the central point that falls over the head of every optician who claims to be one. Post-pandemic, the vision of this is even more vivid. Let’s face it, in the current difficult times, opticians have rediscovered their “necessary” role, which has reawakened a primordial instinct of this profession: to be the pivot of their business, the point of the compass on which to draw the circle around their world. A role that has been blurred and somewhat forgotten by the protagonists (the opticians), although it is of great interest to suppliers and the entire galaxy of advisors who gravitate around that circle. For years now, when communicating our activities to customers on various traditional and digital media, all the “gravitating” people refer to the partner opticians as “my/our optical centres”. In addition to the hives I confess I get every time I notice the inappropriate use of this term, I think there is nothing worse than using a possessive adjective in the context of a normal business transaction that does not involve the transfer of property and expertise to the person who provides you with a product that you have selected or offers you a service that you have paid for. I believe that the role of the optician has dramatically changed when he or she first lost the feeling of being at the centre of their world and became an “optical centre “ rather than the optician “at the centre” of their business. The precise moment when the optician decided to stay out of a decision, a selection, a communication, any choice that defined his business because he accepted the “turnkey”. I am not talking about the

carefully at every single aspect that defines what lies within our circle, even and especially when the business proposals from suppliers and consultants focus on the identity of the business. I’m talking about the healthy curiosity to understand what is inside, behind, above, below and to the side of all the items that enter the shop or in the actions that we are proposed to do on which our name will stand out. Whether the gaze is direct or indirect, because businesses are big and our eyes multiply into those of our staff, the aim of getting inside all the choices should be defended with sword and sinew. Business, the changing world, technology, and strategies over our heads have shifted the focus from choices to numbers, to the extra zeros of “turnkey”, to minimum effort maximum yield, leveraging the difficulties of the increasingly intricate reality they have built around us. Pay attention!!! Let me be clear: I am not demonising profit, indeed, without it no work can be considered such. But I am convinced that money without the value of everything you do to make your job more significant, without the ethical depth of knowing what you are selling to the point of guaranteeing it and being personally responsible for it, without the personal gratification of having gained expertise from the success of a product selection, from the response to a well-thought-out and reasoned communication, from the satisfaction of having solved a customer’s problem even if only with a simple repair, is really nothing.

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The lack of attention and curiosity, the absence of choices and direct contact have led the whole system, which used to communicate with the end consumers through the opticians, to do it directly, thus shifting the compass and the whole circle around itself. Often, when I talk to people in the industry about this, I hear them say “companies and consultants are just acting because opticians are no longer able to do it”. Of course, I say to myself, they are not able because when faced with changes they have been invited to keep quiet and not care about many things over the last 20 years, they have been diverted from all the choices that belong to them and therefore have not acted, and now the excuse given for the shift in centrality is that they are ‘incapable’ of maintaining it. I will not stand for it. The language used by those now at the centre of the circle has accustomed end customers to

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‘unpacked’ products, i.e. just lenses or just frames in superfast mode, and the synthesis and speed has led them to evaluate by numbers: age discounts, free gifts and multiplication of the family-size product. Marketing communications synthesize technical aspects and the performance of hightech products that are difficult to transfer in a fast & chic way; frames that are viscerally linked to fashion, which have to comply with the trends of VIPs or of those who propose them, the ‘musthaves’ that shift interest from the individual to the preconceived trends, all in the space of a spot, a post, a tweet, a story, a reel. The Internet, for better or worse, has done the rest. The result is a polluted market where anyone can enter, boasting quality and performance, just by saying it in the spectacular, attractive, trendy, fast and easy way to which end customers have been accustomed. Now realities are springing up like mushrooms, affiliating opticians who are employees in their own shops, offering ridiculous eyewear that trivialises the whole wonderful world of vision and visual wellbeing, junk products that are not even worth commenting on.... What and how much do we lose in this decentralised world? A lot. And the most absurd result is that we all lose out. Glasses are not bread. You don’t buy them every day, even if today’s expectations re-quire a variety of different eyewear for different purposes, but they are not an everyday purchase, just like bread. If in the past we needed time to explain and transfer technical concepts to customers, today we need even more time because customers are more involved, more informed, more curious.... they get into everything they buy (sometimes too much!).

Thankfully, opticians ‘at the centre’ still exist. They sit patiently at the counter with their customers in front of them and, like a sieve (the sum and synthesis of experience, exper-tise, ethics and professionalism), they filter through all the technical and technological innovation topics, allowing them to be understood in a versatile and empathetic lan-guage in a space without advertising. Customers who buy glasses listen, ask lots of questions followed by lots of answers, they trust and rely on us. The work is complete, the dedication also, the service, the aftersales consultancy, the support in maintenance or in emergencies. A slowness that pays off for those who work because they do it well and those who buy because they are guaranteed an excellent end product, synthesis of competence in designing, studying, assembling and making efficient, with their own job, technological ophthalmic gems supported by the matching to high quality, beautiful, long-lasting frames, suitable for the customer and all his needs. All the ‘components’ live in perfect harmony with each other thanks to the central work of the optician, otherwise they are components and that’s it. In conclusion, being aware that times have changed and that the fragmentation of communication

is now a no-return process, it is essential that all players in the sector pay close attention and preserve the central role of opticians without being tempted to replace them. It would be good if this could happen for real and not just in words and smoke and mirrors, because it is also in their interest. The risk is that we will all end up with a lot of empty boxes instead of shops, no longer virtuous circles but large, easily stackable cubes ready to be catalogued and counted.....unless that is precisely the aim! Sure, it is becoming increasingly difficult for opticians to work at the heart of their shops without being sucked into the gravitational force at work. As a counterbalance to the aforementioned myriad of low-grade initiatives, there are many giants, some of which are now stretching their tentacles in every direction in our sector, sinking their hands into the “living soil” of the world’s leading acetate supplier, in the premium training sector. I respectfully look them straight in the eye as independent colleagues with a lot of money. Money has only one purpose in their lives: to buy. But they can only buy what is being sold. For everything else... there are still opticians standing with their shops all around.

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Marketing

Nadia Danzi Mentha – b2b solutions for the optical market info@menthaweb.it

TESLA marketing style Let me tell you a secret: despite the advancement of technology, we are still people. The most attentive companies have grasped this nuance and the need to relate humanto-human through contemporary, fluid, clear, authentic values. Among the megabrands that communicate on a human scale, I like to mention Tesla, a company that produces photovoltaic panels and the more famous electric cars. The brand, which is as eccentric as Elon Musk (one of its founders and SEO), also stands out in the way it promotes marketing; in fact, the company spends little money on paid advertising, preferring to focus on organic growth through revolutionary product innovation, unconventional public displays and the charisma of its CEO. This is how Tesla gains consumers’ confidence rather than buying it, creating a very strong emotional bond with users. A strong point of the communication is the online experience offered to Internet surfers, from the highly popular social pages to the website full of information, training videos, test drive bookings and driving tips. There is also the blog which, thanks to a skilful branding strategy, is often written by Elon Musk himself, allowing readers to identify the company with a face to feel closer to it. The website also features stories from people who have tested the cars, so that potential buyers can get a first-hand overview

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based on the experiences of other consumers. A great example of word of mouth! The company’s good reputation is also based on solidarity activities, such as when containers with energy storage units that can be connected to solar panels left the Nevada factory in response to the 2017 Hurricane Maria disaster in Puerto

Rico, where more than 3.5 million people found themselves without electricity and running water. Spontaneously, the public associated the brand with sustainable energy and innovation, as well as social purposes. Last but not least, the company keeps the interest alive with rewarding actions, such as giving the

ambassadors, who ‘convinced’ new customers, exclusive tickets to participate in launch events, holiday bonuses, money and... hear hear hear... there was even a competition with the chance to win a Tesla car. In such a context, the media compete for news about the company or its creator, triggering a free echo that amplifies brand awareness. Mr. Musk has an original attitude towards advertising, but after all, challenging the statusquo is his prerogative, from which modern entrepreneurs should take a cue to devise a marketing strategy that stands out from the competition.

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NEWS

NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS

NEWS

EssilorLuxottica acknowledges that the French Competition Authority (FCA) issued a decision, on July 22, against several eyewear industry players, including Luxottica Group to which the Authority imposes a Euro 125 million penalty for the group’s conduct which took place between 2005 and 2014 in the optical frames and sunglasses sector in France. EssilorLuxottica firmly believes it has always conducted business according to the highest standard of compliance, always supporting customers, partners as well as the entire market. As such, the Company strongly disagrees with the Authority’s decision and considers the sanction highly disproportionate and groundless. The Company will appeal the decision, confident that it will successfully demonstrate that the decision is wrong both from a factual and a legal perspective.

NEWS

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Optiswiss, the leading Swiss lens manufacturer with distribution throughout Europe, has partnered with Luxexcel to bring commercial 3D printed lenses to market for use in regular eyewear and smart glasses. Under the partnership, Luxexcel will provide its breakthrough 3D printing lens technology, and Optiswiss will 3D print prescription lenses for the smart eyewear market. Optiswiss will also implement the newly released Luxexcel VisionPlatform™ 7 at its industrial facility in Basel, Switzerland. This shared strategy will accelerate the delivery of “Swissmade” prescription lenses that are ideal for smart eyewear devices.

NEWS

NEWS NEWS

Marcolin announced a three-year partnership with Treedom, a global web platform to promote the planting of trees and forests worldwide with the aim of making the planet greener. Marcolin has chosen together with Timberland Eyewear, part of its portfolio since 2003, to collaborate with Treedom to develop sustainable projects with partners who care about the future of the planet. Timberland, together with Treedom, is committed to plant 50 million trees around the world by 2025. The two companies already begun to plant the Timberland Forest in the North region of the Daka River in Ghana as part of Africa’s “Great Green Wall” project. Treedom.net is the first website that allows anyone to plant a tree remotely and follow the story of the project. Every tree has an online page, geolocated and photographed, with regular updates posted in an online Tree Diary that can be given as a gift via message or email. Founded in Florence, Italy, in 2010, Treedom has planted over 2 million trees to date, with the support of over 120,000 farmers in 17 countries worldwide.

NEWS

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NEWS

s N ew

Easy

Tutornet Srl - Industrial Park, strada statale 24 - km 16,2 10091 Alpignano (TO) Infonline: +39.011.0465430 r.a. www.tutornet.it - commerciale@tutornet.it

NEWS

Safilo ha lanciato us.carreraworld.com, una nuova piattaforma e-commerce negli USA per il marchio di proprietà Carrera. La nuova strategia direct-toconsumer per il mercato statunitense, in coincidenza con il 65° anniversario dello storico brand, è un’ulteriore evoluzione del sito Carrera già esistente.

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NEWS

Blenders Eyewear, part of Safilo Group, continues its international expansion strategy. Following the go-live of the e-commerce platform in Canada and Australia in the first quarter of 2021, Blenders is now coming to the UK and Ireland, targeting the most e-commerce-intensive consumers in Europe. Blenders Eyewear is inspired by California’s active lifestyle, appealing to a wide range of consumers, particularly Millennials and Generation Z.

NEWS

Omisan farmaceutici, an Italian company active in the production of sterile medical devices for eye care and contact lenses for over 20 years, has completed the transaction leading to the merger by incorporation of Optosan Italia, specialized in the distribution and marketing of high-quality ophthalmic products with a turnover of over € 6.5 million. This has led to an optimisation of the management of resources and of the economic and financial flows of the activities and completes a vertical integration which concentrates, under Omisan farmaceutici, the entire management of the finished product from the production plant directly to the final retailer, all in accordance with the most advanced ISO quality standards. The reorganisation process has therefore seen the birth of a new corporate group, present in over 50 countries worldwide, with a turnover of over 25 million Euros and 120 employees in Europe.

NEWS

Angelo Trocchia

Safilo and Carolina Herrera, internationally renowned fashion brand, announced in mid-July a five-year licensing agreement for the design, production and distribution of Carolina Herrera branded eyewear collections. The licence agreement will come into effect on 1 January 2022. “Carolina Herrera is an iconic luxury fashion brand, famous and appreciated worldwide for its feminine and extremely elegant style” said Angelo Trocchia, CEO of Safilo Group. “We are very pleased to begin this new partnership, which represents an important addition to our brand portfolio and a significant opportunity to grow and further strengthen Safilo’s image and geographical reach through our unique capabilities in product design and distribution”.

NEWS

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NEWS

FAIRS & EVENTS

Vision Expo West 2021 The Exhibition calls and the Industry replies with more than 275 exhibiting Companies already confirmed

The Vision Council and RX, co-organizers of Vision Expo, announced that more than 275 exhibiting companies have committed to Vision Expo West 2021, taking place September 22–25 at the Sands Expo & Convention Center in Las Vegas, Nevada. The Show’s educational program, together with OptiCon®@Vision Expo, will open Wednesday, Sept. 22 and exhibits will open Thursday, Sept. 23. To register for Vision Expo West 2021, click here. Vision Expo’s Show Floor neighborhoods include: The Focus, representing the foundation of eyecare and bringing together lens and coating technology, lens processing techniques, disease management solutions, contact lens innovations and eyecare practice optimization; The Park, highlighting industry icons, ubiquitous brands and prestigious collections; and The Union, an energetic showcase featuring the newest in independent design and pop-culture inspired collaborations. The Suites will also return to Las Vegas, offering attendees access to the most established luxury fashion houses and the latest exclusive upmarket boutiques in an intimate and unparalleled buying experience across the Venetian and Palazzo Hotels. “We are committed to hosting a safe and successful event in Las Vegas this September,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council,

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co-owner of Vision Expo. “We are carefully monitoring the evolving health and safety protocols in Nevada and are updating our VisionSAFE protocols to adhere to the most up-to-date recommendations and guidelines. We will be updating our VisionSAFE protocols on the Vision Expo website and regularly communicating any changes to our exhibitors and attendees. Following a seamless Vision Expo East, we are confident we can bring the vision care community together again, safely.” The Seen, the dynamic main stage destination that debuted at Vision Expo East 2021, will offer collaborative learning at Vision Expo West 2021 through special events, including the EYE2EYE Series, a series of panels featuring industry experts discussing a range of topics, from fashion trends to diversity in the industry. On Saturday, September 25, The Seen will host the Career Zone-Student Lounge, a networking hub for students and young professionals where they can explore career opportunities and take part in several dynamic events. Vision Expo West will host several special events, providing ample opportunities for attendees and exhibitors to network and socialize on and off the Show Floor. Prevent Blindness, the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight, will host its Person of Vision event in conjunction with the Show on Thursday, September 23.

Japanese and European designers and manufacturers to meet in Japan

RX Japan Ltd. (formerly Reed Exhibitions Japan Ltd.) and Fukui Optical Association, organisers of Asia’s leading optical fair, IOFT International Optical Fair Tokyo, are expecting much excitement for the 34th edition of the fair from 18-20 October 2021 at Tokyo Big Sight. Due to the great success of IOFT 2020, which was one of the few international optical fairs held in 2020 during the pandemic, IOFT 2021 is gathering more and more expectations as the leading optical fair in Asia. The exhibition space is expected to be populated with 300 exhibitors and approximately 11,000 visitors. In continuity with previous years, the concept of IOFT 2021 is simple: “A consolidated business platform in Japan and Asia”. The show’s mission has not changed and IOFT is expected to generate an even “hotter” edition. Many previous exhibitors and new companies have already secured their space. Five display areas Exhibitors will be divided up in the exhibition hall according to the category in which they want to promote their products. Five themed zones have been identified this year: • Fukui Zone: Products ‘Made in Japan’ mostly from Fukui. Fukui prefecture is the main eyewear production area in Japan.

FAIRS & EVENTS

IOFT 2021

• “tide” - The IOFT International Designers: The area dedicated to international eyewear designers. • General Zone: Eyewear accessories, instruments and systems for the optical laboratory, lenses and frames. • Luxury Zone: Visitors will find eyewear collections from the ‘Luxury’ segment, including styles in platinum, gold and precious stones. IOFT 2021 Opening Ceremony IOFT will be inaugurated with an Opening Ceremony on 18 October at 9.30 am in the VIP Lounge of the exhibition hall. Several dozen prominent buyers, retail operators, distributors and members of trade associations will attend to show their support for the show. 24° Japan Eyewear Award (JEA) JEA takes place every year at IOFT. It selects and rewards the best new eyewear designs to be presented in autumn and winter. It consists of 5 categories: Men’s Eyewear, Women’s Eyewear,

VEDERE INTERNATIONAL – nr. 3 / 2021

FAIRS & EVENTS

DIOPS 2021 returns with new dates

The new start for Diops - DAEGU INTERNATIONAL OPTICAL SHOW - after the obligatory break due to the pandemic, begins with a change of dates for the show. The 19th edition of the South Korean show will move from spring to October, from Thursday 28 to Saturday 30 to be precise. The location remains unchanged, the East Hall of the EXCO facility in Daegu.

LOFT in San Francisco

LOFT returns to San Francisco and will once again be held at the Fort Mason Center for Arts & Culture at Gallery 308. This year’s event will take place over the weekend of September 18-19, 2021 and will be open from 9 a.m. to 6 p.m. each day. As usual there will be a bartender, wine tasting, catering and drinks in the afternoon each day. The LOFT Eyewear Shows are the premier independent luxury eyewear events held annually since 2000 in New York City and San Francisco.

VEDERE INTERNATIONAL – nr. 3 / 2021

FAIRS & EVENTS

Lunettes Party starts again from Lyon The core values of the various editions of Lunettes Party, the French regional shows dedicated to trendy eyewear designers, are proximity and conviviality. And it is with this inspiration that, after the nefarious compulsory break of the past months, the first appointment arrives on 12 September 2021 in Lyon at the Abbaye de Collonges, guests of Paul Bocuse. Since December 2017, the Lunettes Party fairs have been managed and organised by PressOptic, the company that publishes Annonces de l’optique and the Fréquence optic website.

VisionPlus EXPO in Dubai

The first edition of VisionPlus EXPO, a new trade show that aims to be an ideal business platform for optical and eyewear professionals from across the Middle East, Africa and South Asia, will take place from 26-28 October 2021 at the Festival Arena Exhibition Centre in Dubai. Conceived by Four Plus Media, publishers of VisionPlus and You&Eye magazines, the show will feature various events such as the Vision Plus Awards, the Vision Plus Academy and HYBRID, a unique concept that allows buyers to physically touch products on site while interacting with vendors on a virtual communication device. The Project Eyewear is a special area showcasing the work of emerging and innovative eyewear designers and new local brands.

VEDERE INTERNATIONAL – nr. 3 / 2021

The First International Magazine on Optics and Eyewear nr. 3/2021

Publisher

ADVERTISERS

Edizioni Ariminum Srl

3MOMI

p 31

ANA HICKMANN/GO EYEWEAR

p 25

BLUNAVA

p 33

CONCEPT-S

DIOPS

p 51

DÜSSELDORF EYEWEAR

INVU/Swiss Eyewear Group

p 19

IOFT

cover III

LA MARTINA – JET SET GROUP

p 13

LINDBERG

p 11

MIDO

p 39

OMISAN Farmaceutici

p 17

O-SIX CUSTOM

p 27

RICHMOND – JET SET GROUP

p 21

SILMO 2022

Cover IV

STILEITALIANO

p 15

TUTORNET

p 49

YALEA - DE RIGO

YUNIKU/HOYA

Cover II

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