THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR 20222nr. SEEN @ MIDO COMMUNICATIONQUALITYREGULATORY,&FOCUS22KIDSTEENSAND
HEADQUARTERS 1009555211(0)+49 info@duesseldorf-eyewear.com www.duesseldorf-eyewear.com OUR DEAL FOR YOU
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EDITORIAL 5 FOCUS KIDS & TEENS 6 REGULATORY, QUALITY AND COMMUNICATION 24 SHOWCASE 28 SEEN @ MIDO 22 34 NEWS 41 FAIRS & EVENTS 43 VEDERE International nr. 2 /2022 Publishing Director: Isabella Morpurgo Fashion Trends MarketingNewIndustryProducts&Economy THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR 20222nr. SEEN @ MIDO COMMUNICATIONQUALITYREGULATORY,&FOCUS22KIDSTEENSAND 14
Isabella Morpurgo Publisher VEDERE International
Knowing that I was going to receive an award because our magazine VEDERE has been exhibiting at the Milan show for 50 editions is one thing, getting on stage together with the other ‘award-winners’ and receiving applause is another matter.
EMOTIONS....EMOTIONS,SOMANY
Unlike the pre-pandemic years, unfortunately we did not attend the trade fairs in Germany and the USA. However, I think that all the industry shows in this first half of 2022 had interlocutory editions, due not only to the compulsory shifting of dates to less market-friendly periods, but also to the evolution that the trade fairs themselves, just like specialised publishing, are experiencing in order to adapt to the general change underway.
isabellamorpurgo@vedere.it
I expected that MIDO finally ‘physical’ would be a harbinger of great emotions, but I did not imagine to what extent.
Honoured, proud and happy. Ideally, I dedicated it all to my father Claudio Morpurgo, the founder of VEDERE, but then someone pointed out to me that, by chance of life, I have personally experienced more than 30 out of 50 editions of MIDO and so I take a little of the credit and dedicate it to all those who have helped me to carry on this beautiful adventure, even in the darkest years. What can I say about MIDO besides the emotions? The first comment that comes to mind is ‘too short’. Too many people to meet or see again, so many new products, ideas developed in the pandemic that took life and body, some confirmations, some missing.
In a world where also economies are increasingly globalised, interconnected and interdependent, it seems almost taken for granted that the Italian eyewear industry also sees the overall increase in world population as an opportunity to be seized. Even if it is a relatively limited scenario for Italy, the country with the lowest birth rate in Europe, the newborn children and those who will be born in the coming decades will represent future generations of consumers and, probably even from early school age, eyeglass users due to the progressive ametropization (often myopic) of the human race, the causes of which are mostly to be found in the ever-increasing use of technological devices at close distance.
FABIO ProductAVARELLOManager, Creative Director and specialist consultant in the eyewear sector for both Retail and Wholesale, he works with major manufacturers as well as emerging companies, developing winning collections and trends. He supports sales and marketing teams to achieve their objectives, proactively suggesting tactical and strategic actions both in terms of marketing and through the application of category management rules, anticipating consumer and market needs. As a qualified optician and optometrist, he designed and strategically managed assortments for 10 years in large Italian optical retail companies. fabioava@hotmail.com
ANOTHER MARKETOPPORTUNITYUNFULFILLEDINTHEITALIAN by Fabio Avarello
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We are therefore witnessing a constant coverage of the product category of children’s optical frames and sunglasses, even more recently by luxury brands, in addition to the historical brands of our reference sector.
Most manufacturers, however, continue to fail to read the market properly and, let’s say, to ‘think customer’, as would a Marketing expert who, with the necessary method and accuracy, knows how to observe and listen to those explicit or hidden needs that can make the difference. In day-to-day practice, any salesperson in any optician’s business often encounters the difficulty of proposing appropriate solutions to teenagers, members of current ‘Generation Z’, who are often physiognomically not very adult and not very childlike to be able to ‘adapt’ for them products designed to have both technical (calibre, bridge, temple length) and stylistic (shapes, colours) characteristics that do not comply with their needs. In fact, just as often, this market gap is filled by the large-scale retail trade with special Private Label collections, effectively depriving opportunity for manufacturers and/ or brand owners and marking a competitive disadvantage with the small independent opticians, who still represent the prevailing retail structure, at least in Italy.
The hope always remains that there will be a change in the overall approach with which the players who should govern the ‘supply’ observe and listen to the ‘demand’, in the knowledge that this must be done methodically, consistently, and with the aid of ad hoc professional figures.
Strong evidence shows continued long-term lens effectiveness in slowing myopia progression in children
“HOYA Vision Care is dedicated to being a leader in developing a safe, effective way to manage the growing problem of myopia in children,” she added. Launched in 2018, the MiYOSMART spectacle lens was developed in cooperation with The Hong Kong Polytechnic University to address myopia, or near sightedness which is a growing global health concern with industry experts predicting nearly 50% of the world’s population to be impacted by 2050.4 The lens uses D.I.M.S. Technology that provides children with sharp vision, can be placed in any children’s eyeglass frame and appears as a standard spectacle lens. Since 2018, one million patients in more than 30 countries have benefited from wearing the MiYOSMART lens.5
The MIYOSMART spectacle lens currently available in more than 30 countries including 14 in Europe and the UK, continues to be rolled out globally. Since 2018, one million patients in more than 30 countries have benefited from wearing the MiYOSMART spectacle lens.4
HOYA Vision Care, a leader in optical technology innovation, presented the results of a six-year follow-up clinical study on its award winning MiYOSMART spectacle lens with Defocus Incorporated Multiple Segments (D.I.M.S.) Technology at the European Academy of Optometry and Optics (EAOO) 2022 conference in Dublin, Ireland on 16 May. The findings, of the longest study on a myopia management spectacle lens, were shared by Professor Carly Lam from the Centre for Myopia Research at The Hong Kong Polytechnic University who conducted the research. Birte Graff of the Internationale Innovative Ophthalmochirurgie (I.I.O.) in Germany also took part in the session discussing Childhood Myopia: Diagnosis and Therapy. The results of the six-year clinical study conducted on 90 children in Asia looked at the progression of myopia in children who wore the HOYA Vision Care’s MiYOSMART spectacle lens. The results enhanced a previous three-year follow-up study1, a continuation of a two-year randomized controlled trial (RCT)2, which was published in the British Journal of Ophthalmology, demonstrating strong evidence of the lenses’ effectiveness in slowing down the progression of myopia in children ages 8-13. The findings of the six-year, long-term follow-up clinical study proved the MiYOSMART spectacle lens myopia control effect is sustained over time for children wearing the lens. It also confirmed that patients who stop wearing the MiYOSMART spectacle lens show no rebound effect when compared to the initial myopia rates of progression during the two-year randomized controlled trial or with the general “Wepopulation.3areproud to share our six-year clinical study on the MiYOSMART lens, the longest study conducted on a myopia management spectacle lens ever with this European audience of eye care professionals. The study importantly shows that the myopia control effect is sustainable over time which is very exciting news,” said Natalia Vlasak, ophthalmologist, Global head of Medical and Scientific Affairs at HOYA Vision Care. “This study also answered another key question from eye care professionals which was about the rebound effect of the lens - we are very pleased that this clinical study proves that there is no rebound effect if lens use is stopped.”
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HOYA VISION CARE PRESENTED RESULTS OF FIRST SIX-YEAR MIYOSMART SPECTACLE LENS FOLLOW-UP CLINICAL STUDY
SEE TOMORROW TODAY The future of eyewear is here. OUR THEIRVISION.VISION.
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3 Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomized clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. doi: 10.1136/ bjophthalmol-2018-313739
2 Lam CSY, Tang WC, Zhang A, Tse D, To CH. Myopia control in children wearing DIMS spectacle lens: 6 years results. The Association for Research in Vision and Ophthalmology (ARVO) 2022 Annual Meeting, May 1-4, Denver, US.
4 Holden B.A., Fricke T.R., Wilson D.A., Jong M., Naidoo K.S., Sankaridurg P., Wong T.Y., Naduvilath T.J., Resniko_ S. Global Prevalence of Myopia and High Myopia and Temporal Trends from 2000 through 2050. American Academy of Ophthalmology. 05/2016, vol.123, no. 5, p.1036–1042.
1 Lam CS, Tang WC, Lee PH, et al. Myopia control effect of defocus incorporated multiple segments (DIMS) spectacle lens in Chinese children: results of a 3-year follow-up study. British Journal of Ophthalmology Published Online First: 17 March 2021. doi: bjophthalmol-2020-31766410.1136/
5 Based on number of lenses sold per HOYA sales data on file as of February 2022. Individual wearer results may vary.
PRODUCT DISCLAIMER – MiYOSMART has not been approved for myopia management in all countries, including the U.S., and is not currently available for sale in all countries, including the U.S.
THÉLIOS PROGETTA, PRODUCE E DISTRIBUISCE OCCHIALI DA SOLE E MONTATURE DA VISTA PER ALCUNE DELLE PIÙ PRESTIGIOSE MAISONS LVMH. NELLA MANIFATTURA DI LONGARONE THÉLIOS FONDE L’IDENTITÀ DISTINTIVA DI OGNI MAISON CON L’ARTIGIANALITÀ ITALIANA PER CREARE EYEWEAR DI ECCEZIONALE QUALITÀ. THÉLIOS OPERA CON UNA RETE DISTRIBUTIVA ALTAMENTE SELETTIVA E CON UNA PRESENZA COMMERCIALE DIRETTA SUI MAGGIORI MERCATI. THE LVMH EYEWEAR EXPERT
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Kids expect their sunglasses to be fun and comfortable to wear while parents demand the best protection. The new INVU Kids Collection offers the best of both worlds! Bright, translucent color treatments take care of the fun side while soft thermoplastic material make the sunglasses flexible and comfortable to wear. For parents, the legendary ultra polarized lens by Swiss Eyewear Group that is shatter resistant and offers 100% UV protection from UV-A, B and C rays gives total peace of mind.
THE NEW INVU KIDS PROPOSALS
age to always wearing sunglasses when they go outdoors, whether for a walk in the woods or a day in the snow. That’s why Go Eyewear Group, with the Bulget Kids collection, offers 100 per cent UV protection, with polarised lenses in all its sunglasses, to provide children with increased comfort and safety.
Summer is the time that celebrates life and involves all our senses, especially the sense of sight. During summer we are more exposed to sunlight, the possible damage to the cornea of which is exacerbated by reflective surfaces such as sea water and sand. As the ozone layer thins, children’s eyes are increasingly exposed to the risk of vision problems, which, being in the delicate phase of development, are not always reversible. It is important to accustom children from an early mod BGK9020 mod BGK9019 mod BGK9022
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BULGET PROTECTIONKIDS’
The SSJ688 is made of ultem - a light and flexible material - and is therefore perfect for little ones. The temples have rubber ends that are easy to adjust, ensuring a perfect fit and maximum comfort. Mini-me version of a women’s Sting model.
Acetate prescription glasses with a tone-ontone coloured front for the VSJ700 model, completed by transparent acetate temples and a metal core. Dynamic and fashionable, this frame is the mini-me version of the adult VST425 style. It features a magnetic metal clipon, available in two colours. mod VSJ700 mod SSJ688
YOUNG PEOPLE SEEN BY ST!NG
Among the new ST!NG by De Rigo Vision proposals for the youngest is the VSJ702 model, an eyeglass with a panthos-shaped frame characterised by bright colours and a tartan pattern that add a touch of originality. The transparent temple is customised with the original 1980s Sting logo. The magnetic clip-on with polarised lenses is available in 2 colours.
Created in 1985, ST!NG is the De Rigo Group’s house brand conceived and designed for a young target audience, from 4 to 25 years old.
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YOUNGS COLLECTION
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A lifestyle, a willingness to be happy in every moment of the day. This is the message embodied in the new YOUNGS collection by stileItaliano eyewear
The brushed steel model with fluorescent-coloured front is the result of a combination of metal and yellow, green and blue acetate profiles; or steel in a pinkish hue obtained through galvanic baths and combined with pink and havanacoloured profiles. Thanks to one-piece hinges, the acetate end pieces in the Youngs collection guarantee maximum comfort and stability on the face.
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CHICK, the children’s and teenager’s eyewear that combines fashion, comfort and high resistance, has introduced itself in 2022 with a series of new advertising images and the extension of the colour range from 12 to 14 for each model, a collection offering calibres from 37 to 50, extreme technicity, impeccable service and Italian fashion.
Centro Style’s new Active Frames catalogue, recently presented at Mido, sees the inclusion of a very useful piece of technical information to meet the needs of school-age children: myopia Allcontrol.Active Frames collections, recommended for ages 6 and up, have been tested to assess the ideal models for fitting children’s myopia progression lenses. Thanks to the tests, it was possible to recommend no less than 60 references in 4 different collections. A wide range of shapes, colours and materials to offer frames that are not only technically high-performance but also loved by the wearer.
GU9214 girls’ optical frame and GU2870 women’s optical frame have a rounded acetate front with a key bridge and are both available in gradient shades such as Crystal Grey-Pink-Peach,Berry-Beige and PinkPurple-Lilac. The acetate temples are decorated with the embossed G logo.
The GUESS Kids eyewear collection presented by Marcolin Group draws inspiration from the GUESS adult collections to create absolutely irresistible minime Theeyewear.
JF REY KIDS&TEENS offers BEBOP 4060, a model created for kids in the 4/6 age group. The hand-crafted acetate, thanks to a customised combination, is enriched with a graphic, modern and dynamic effect. The touches of orange material enliven the various shades of green. The model is equipped with an Obe Flex Uno hinge.
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Easy is the new ComoFrame collection made of hypoallergenic and safe materials, where colour and shape enhance a linear style. Iron is the collection designed by Comoframe for boys with a mix of metal and colour. Made of Monel, they have ultra-thin but strong profiles. One-piece hinges, screwless snap fasteners and ergonomic end pieces make the difference. mod Easy
The kids models from Thema Optical’s 99 John Street collection are designed with the future of the little ones in mind, thanks to the eco-friendly material they are made of: Rilsan® Clear G850 Rnew® which is 45% bioAllbased.the frames are comfortable, colourful, easy to wear and also available in a sunglass version, making them perfect for children. Mod JSK-356
welcomes the warm weather with new matching ‘mini-me’ sunglasses for adults and Basedchildren.onthe Active Line concept, the model L3644S sunglasses, aimed at the junior audience, reflect the dynamic and sporty style of the adult version, with a comfortable and light design, perfect for extended wear. The rounded front is juxtaposed with square temples, which house the Lacoste logo and linear white decorations. Four opaque colour variants are available, all matched with solid colour lenses: Matte Black, Matte Green, Matte Blue and Matte Red.
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The Löki Eyewear brand was born in Genoa in 2021. In addition to reading glasses for adults, from September 2021 it also offers MiniLöki for youngsters, with screen glass lenses (blue light filter) in 3 models and many Atcolours.thebeginning of 2022, the Summer Edition collection (adult and child) - category 3 with 100 per cent UV protection - was launched, which plays with 80s/90s seaside resort atmospheres. Nine different flavours/ colours, from chocolate to strawberry, via lime and blueberry, to choose from the specially made cardboard fridge.
The exclusive TWICE technology, which combines two different polymers such as EVO and NIL, has been further developed for increased frame strength and a comfortable fit concentrated at the most important point of interest - the nose. The frames are made of totally non-toxic and hypoallergenic materials and are subjected to above-standard mechanical stress during quality testing to ensure the highest possible resistance.
A must-have in the Kids Premium segment of LOOK - made in Italia - is definitely the LOOKKINO models of the RUBBER EVO series.
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KOMONO Junior consists of a Junior line (6-11 years) and a Teens line (11-15 years). Maximus accompanies the “Juniors” on an extravagant floral carousel, while Franky - who is older and coolermakes his way through life on skates.
Kids who need glasses deserve a frame that fits their face perfectly. The LINDBERG kid/teen collection with the air titanium rim glasses make a key difference to the quality of a child’s life through superior comfort. Children barely feel the glasses, thanks to the lightweight, flexible, and customisable design. Another essential feature is the hypoallergenic quality of titanium which makes the glasses skin friendly. The collection has won numerous international design-awards for its brilliant design and functionality with styles that fit both babies, young children, and teenagers.
The KALIMBA prescription model, with its strong personality, is part of the Little Heroes collection and pays homage to the sporty spirit that drives the Julbo brand. The injected plastic temples have a reinforced structure that makes them comfortable and durable. The classic shaped rectangular lenses are decorated in trendy colours, while the temples play on contrasts. Perfect for young sportsmen and women.
KOMONO with the Junior collection enters the universe of children and teenagers with models featuring new colours, shapes and sustainable materials and enriched with a touch of humour and extravagance thanks to the mascots Franky and Maximus.
mod Madison – coll Komono Teens
Lorito and Camillo, from New Optic Italia, are eyewear designed exclusively for children. The path to their design assessed all the elements of the children’s universe and the result are frames of a high standard from both the technical and aesthetic point of view. Lightness and resistance are guaranteed by the materials used. They are completely hypoallergenic, without screws or soldering; they are stable and allow a wide field of vision to aid orientation in space and promote natural balance. The nosepiece is adjustable to eliminate any sense of discomfort. Last but not least, they are adaptable to the face to accompany the child’s
Rockgrowth.stars in the making, young MCs, future pop stars, and mini DJs can now access the Little Vinyl Factory collection which finally offers them ravishing retro look frames! It’s more than a children’s collection, it’s the first stage dive in the world of adult looks. A fun shape, pop colours, charming looks, no doubt, the BELLY UP style have everything you need, and will soon enough have a spot next to the greatest hits of Vinyl Factory.
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Specialist ophthalmology nurses visit schools to screen all students and measure their eyesight. Teachers are also educated on general eye health and care. Students whose vision shows impairment or blindness are subjected to additional examinations.
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Second-level examinations Partner hospital staff (optometrists and refraction nurses) carry out free visual acuity and refraction examinations with students identified for followup. Children who need eyeglasses receive them free of charge. Children diagnosed with other eye diseases are referred to the partner hospital for free treatment.
MODO has been running a project called Buy a Frame - Help a Child See since 2016. With this programme Modo has already managed to help over 1.3 million children in India by working in partnership with the NGO Seva Foundation. It is a comprehensive eye health and care programme with three main interventions. Vision screening in schools
Treatment and training Seva’s partners visit the school to distribute free glasses to the children, including a final examination to ensure that the child has clear vision. Teachers invite families to the school, where students and families are educated about the child’s condition and treatment, including the importance of wearing glasses. Seva staff develop long-term programmes with schools to enable annual screening of students, referral for treatment and monitoring of spectacle use.
BUY A FRAME AND HELP A CHILD SEE
The reason for introducing this figure is inherent in the scope of the Regulation, that is, to preserve the health of end users, by ensuring that medical devices are manufactured and marketed under stricter controls compared to the “old” Medical Device Directive.
Clariscience, as an independent and highly specialized consultancy agency, offers a panel of integrated services designed to help its customers from the medical device and IVD sector, in achieving and maintaining regulatory and quality compliance and succeeding on the market through a clear and inspiring scientific communication.
VEDERE INTERNATIONAL – nr. 2 / 202224 THE SECTORTHECOMPLIANCEFORRESPONSIBLEPERSONREGULATORYINEYEWEAR
Although the eyewear sector produces and markets class I medical devices, which are relatively “simple”, it must fulfil the same obligations that apply to more complex medical devices (class IIa, IIb and ManufacturersIII).
How does a person qualify for this role?
of medical devices must comply with the obligations of Regulation (EU) 2017/745, including that of having a Person responsible for regulatory compliance, a burden that constitutes one of the most important innovations compared to the previous legislation.
In fact, the very same preamble of the Regulation declares that “It should be ensured that supervision and control of the manufacture of devices, and the post-market surveillance and vigilance activities concerning them, are carried out within the manufacturer’s organisation by a person responsible for regulatory compliance who fulfils minimum conditions of qualification.”
Those who can be appointed as a Persons responsible for regulatory compliance must have adequate training and / or solid experience in the field. The Regulation clearly states, in fact, that they must have one of the following qualifications:
COMMUNICATIONANDQUALITYREGULATORY,
info@clariscience.com
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A delicate position
• the reporting obligations are met. Which organizations shall have a Person responsible for regulatory compliance?
A. a diploma, certificate or other evidence of formal qualification, awarded on completion of a university degree or of a course of study recognised as equivalent by the Member State concerned, in law, medicine, pharmacy, engineering or another relevant scientific discipline, and at least one year of professional experience in regulatory affairs or in quality management systems relating to medical devices;
B. four years of professional experience in regulatory affairs or in quality management systems relating to medical devices..
The Persons responsible for regulatory compliance can be not within the manufacturer organization (i.e., a consultant, or an external collaborator) only if the manufacturer is a micro or small organisation; even in this case, though, they have to be permanently and continuously at its disposal.
The Regulation states that the Person responsible for regulatory compliance “shall suffer no disadvantage within the manufacturer’s organisation in relation to the proper fulfilment of his or her duties, regardless of whether or not they are employees of the organisation.”
• the technical documentation and the EU declaration of conformity are drawn up and kept up-to-date;
• the post-marketing surveillance obligations are met;
This means that the Persons responsible for regulatory compliance must suffer no pressure while fulfilling their duties. They must carry them out taking into consideration only the prescriptions of laws; they must not be concerned should their actions interrupt or slow down the production. The Person responsible for regulatory compliance usually responds directly to the General Management, to assure they suffer no pressure (for example, they must not be subordinate to the production manager).
For bigger enterprises, the Person shall be employed by the Company. The principles of permanence and continuity are prescribed to allow the Persons to perform their duties efficiently and effectively; checking how the conformity of the devices has been checked, or fulfilling the post-marketing surveillance and reporting obligations would be otherwise difficult or even impossible to perform.
The Person responsible for regulatory compliance is super partes, to enforce legislation in order to preserve the health of the end user. Their tasks, when done appropriately, place the whole organization in a safer position.
The Person responsible for the regulatory compliance is involved in the entire life cycle of the medical device, ensuring that: the conformity of the devices is appropriately checked, in accordance with the quality management system under which the devices are manufactured, before a device is released;
Duties of the Person responsible for the regulatory compliance
All medical device manufacturers must have a Person responsible for regulatory compliance available.
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The answer is far from simple. Hiring a dedicate person may be more expensive; but it might be the easiest and most rational choice, especially if knowledge about the company and the device is essential.
COMMUNICATIONANDQUALITYREGULATORY,
On the other hand, consultants may be perceived as more impartial, and this might make things smoother. The final answer often depends on how the company is organized, the type of medical devices and the number of lots being manufactured. In conclusion, the introduction of the Person responsible for regulatory compliance is one of the major regulatory changes that the Regulation has brought in the medical device field, including the eyewear sector. While a considerable burden, having available a Person Responsible for regulatory compliance drastically lowers the risk of placing on the market non-conforming products, thanks to the greater control involved.
Should micro and small enterprises hire o rely on consultants?
Clariscience helps you staying on track with the provisions of the new regulation. Write to vedere@clariscience.com to arrange a totally free MDR Compliance Assessment Meeting with our experts.
Since 2017, eyewear manufacturers and distributors must comply with the requirements of the Medical Device Regulation.
What are you laughing at?
• 2D VIEW (fig. b) • 3D VIEW (fig. a) • CYLINDER MAP • POWER MAP Using this tool, the optician can show the customer a real-time reproduction of the progressive lens they are about to buy. The customer’s data can be stored securely by the software and retrieved at a later date for any future orders.
L’UNA ALIENA: The lens designed by the optician
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A few weeks after the conclusion of Mido 2022, there is an energetic and buzzing atmosphere at Divel, full of ‘positive vibes’ as in the latest campaign launched. Being back at the fairto the fair was exciting and shaking hands with customers was an emotion not experienced in a long time. With its NEVER LOOK BACK campaign, Divel Italia presented its new sun filters collections at Mido first and foremost, showcasing the brand new images created ad hoc. Bollipop, Majolica, Aside and Logomania, are just some of the original sun filter collections that designers and manufacturers were able to view at the Theevent.greatest innovation in corrective lenses was L’UNA ALIENA. What is L’una Aliena? It is the customised and unique version of the Aliena, the Bologna-based company’s top-of-the-range progressive lens. Why is L’una Aliena different from other progressive lenses? Because L’una lenses are designed by the optician. But how? With L’una Aliena lenses, special software provided to opticians can be used to adjust the parameters of the lens, including the figures for the near and far-view zones, and the optician can view a 3D map of the surface of the lens at the same time. While working on the lens parameters, it will be possible to have a realistic view of the power progression zones (map) marked by the various colors and it will be possible to show the customer a preview of how their lens will be constructed. Thanks to the real-time visualisation, you will be aware of the aberrations of the lens; as you move to the red part, the aberrations will be greater. In the lower part of the window, you can change the view of the surface of the lens:
Framing Visionaries
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Founded in 2020 by Creative Director Salma Rachid and CEO Rosario Toscano and based in Switzerland, Akoni Eyewear channels in its collection the fresh and innovative spirit that still sets apart the finest creations of those masters responsible for midcentury architecture’s exhilarating moment of daring explorations and optimistic proposals for a better Whilesociety.frames echo the sleek sculptural curves of Niemeyer’s iconic structures and the inventive sun visor solutions of Prouvé’s legendary Maisons Tropicales, this season’s offering also make very clear that Akoni, at its core, remains dedicated to relying on singular, intelligent craftsmanship. The new designs feature four new takes on the brand’s striking side shields, which continue to embellish and enrich frames by offering multiple eye-catching plays on rich texture and color contrasts on both the front and back of a selection of silhouettes. In addition, an inventive scraping technique, perfected by Japan’s leading artisans, allows Akoni to add tactile, subtle, and organic linear patterns to two of its most popular Japanese acetate frame styles. Akoni Eyewear’s latest campaign, shot by Lea and Roberto Colombo and styled by Katie Burnett is an energetic and original salute to freedom and exuberance. While the Colombos explored the strength in dynamic tension, Burnett kept her focus on the power of classic sculpture—and the trio’s final images are driven forward by an infectious beat and electric pulsations of light. Complementary contrasts are very much a part of this latest collection from Akoni Eyewear. The hero frames of Collection III—the new Lynx, Hercules and Eris styles—reflect a retro-futuristic spin, inspired by classic Hollywood icons and the mid-century’s greatest architectural talents, while relying on the latest advancements in engineering and impressive touches of true artisanal mastery. The modern structure, precise craftsmanship and mechanical details of the Akoni frames may be futuristic but they are clearly anchored in classical optical design. It is that juxtaposition in the collection’s construction that formed the basis of this campaign’s vision.
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The Morel heritage and close relationship with their partner opticians
Faithful to its values, Morel controls all aspects of its strategy without bending to market pressures.
For ever-improving performance, Morel has capitalized on new technologies to answer its partners’ demands. From a Customer Service App to an All-In-One website and tutorials, Morel is ever present to help its partner Asopticians.partof this close cooperation with opticians, the company also provides them with a wide range of POP materials to make In-Store Communication more effective, such as posters, window signs, floor and counter displays, 100% dedicated to the customer experience.
The creativity of Morel is seen in the smallest detail. New collections are created in its own design center, where artistic directors, designers, and specialists in color, graphics, and prototyping work together as a true Thatteam.is why the brand, ever a trailblazer, has surprised the market by using atypical and innovative materials and know-how: carbon, wood, and more recently, leather and 3D printing. The creativity of Morel has led to five strong, complementary collections: 1880, Öga, Koali, Lightec, and Nomad. Today, Morel cooperates with private retailers in more than 90 countries. The global stock is managed at the headquarters, which orchestrates all the logistics within France and around the world. Morel guarantees personalized and professional follow-up, from inquiries to order taking.
The Morel story is one of a family which has been creating eyewear for four generations. Each generation learned from the one that preceded it, adding its own entrepreneurial vision. Founded by Jules Morel in 1880, the company is today run by Jérôme, Francis et Amélie Morel, the “designer generation” who capitalized on core values: creativity, independence, dynamism and the bound relationships with their partners. Morel became an international brand working with a close network of distributors and opticians around the world. The parent company of Morel is still located where it all began, in the upper Jura, the cradle of French eyewear. Morel works with its own collections, free from constraints and barriers. The company cherishes its freedom, which allows it to unleash creativity ingenuity when it creates new, exclusive designs.
“The collaboration between our house brand Police and Mercedes-AMG Petronas Formula One Team continues to make us extremely proud, year after year. The work with Lewis has brought great results and we are confident that the arrival of George Russell will be an opportunity to further strengthen the bond with Formula One™,” commented Barbara De Rigo, Chief Marketing Officer of the De Rigo Group.
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Drivers Lewis Hamilton and George Russell and the race team will wear Police sunglasses and prescription frames. The brand will also be visible on helmets and in the pits, as well as on all team marketing materials.
F1™: Police Eyewear always in Pole Position
Police will continue to be the official team supplier of the Mercedes-AMG Petronas Formula One Team.
The partnership was further enhanced with the launch of the spring-summer 2022 advertising campaign. A set of photographs and a video where the iconic Police models - worn by Lewis Hamilton and George Russell themselvesenhance the personality and attitude of the drivers. Images that embody their fighting spirit, their determination to always reach new goals and to assert themselves with their own style. The new campaign was launched on the occasion of the Imola Grand Prix on 24 April and was planned internationally, both online and with outdoor posters, with a particular focus on the Grand Prix of the 2022 Formula One Championship.
Police has renewed its sponsorship agreement with Mercedes-AMG Petronas Formula One Team, the team that has redefined F1™ standards thanks to eight consecutive constructors’ championship victories and for which seven-time world champion Lewis Hamilton races.
“We are very happy about the great feedback and already in love with the people over here.“ said Torsten Zehnpfennig, Founder and CEO at Düsseldorf Eyewear about the overseas market entry. After 100% Optical in London the DE team has been at MIDO in Milan with a nice new booth design and the debut of their fresh released frames. The very popular models Tausendfüssler, Kasematte and Unterbacher See premiered in spring and are now also available as sunglasses with trendy gradient lenses or dark grey glasses with 85% colour density. The frames all have Windsor-rim inlays which are made of high-quality Italian acetate and make a great match of materials for fresh and modern sun protection. The recent collections offer striking frames with expressive shapes and beautiful colour combinations like champagne with ocean blue or beautiful monochrome tones of gold, roségold or silver in matte or polished versions. Distinctive models like the Rheinufer or the Burgunderstrasse are timeless classics and absolute fashion must haves which are the perfect accessories for unique looks and flashing outfits. The collections are created at their head office and their products are crafted from high quality materials like titanium, stainless-steel or Italian acetate. Innovations like the design-protected “Wire-Loop“ temples and individual adjustment tools for perfect fitting complement the distinctive design language of form and style of their products with technical know-how.
DE goes USA
Düsseldorf Eyewear or in short form “DE“ is the young Independent-Label for fashionable and modern designed frames and sunglasses based in Düsseldorf in Germany. Their designs stand for minimalistic and timeless shapes with unique and skillfully incorporated vintage elements. The team and the company culture is deeply connected to its hometown and finds inspiration in the cities architecture, its design and art scene or in the peoples fashion styles. Recently Düsseldorf Eyewear had their premiere at the Vision Expo East in New York City and made a successful first step into the U.S. and Canadian market. The brand is now available at several stores across the country. They also teamed up with Vancouver based sales distributors Melanie and Kit for the expansion into the Canadian market.
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LAMARCA, colour as language
MOSAICO is the family of colour
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The aim is to make the bonding technique versatile and visible, and a sequence of blocks in 3 different colours has been designed. A ‘module’ has been created that can be adapted to every need, that lends itself to eyewear of any shape and type and is well perceived both on thin models and on frames with important Itvolumes.issimple to understand, it has a playful and familiar look that is neither sophisticated nor complicated. The possibilities of colour combinations are almost infinite and determine the spirit of the model. The harmonies or contrasts of colours become an exclusive ensemble typical of the Lamarca personality.
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AirDP STYLE
AirDP Style, founded by entrepreneur Lele Danzi and football and sports icon Alessandro Del Piero, has evolved as an eyewear concept brand that fuses elements of contemporary lifestyle with an avant-garde philosophy in high-tech design. From August 2019, AirDP Style became part of the Italian company Visualfriend Srl, an entity owned by a group of Venetian entrepreneurs. The team now includes Alessandro Del Piero, creative director, Lele Danzi, artistic and creative director and Massimiliano Dagrada, commercial director.
AirDP Style’s 2022 presentation at MIDO included seven Made-in-Italy collections: Frame, First, Happy, Over, Txf, Combo and Big Temples mod Dado
Mother and Child by Lanvin Eyewear
Lanvin has unveiled the new Mother and Child sunglass frame starring in its Spring/Summer 2022 advertising campaign with Naomi Campbell, shot by Alberto Rodriguez and Carlos Nazario Bold and sophisticated, this sunglass model with feminine DNA sports an oversized rectangular silhouette in lightweight acetate. The iconic Mother and Child logo in shiny gold enhances the temples, while the holes in the end pieces are designed to hold a Lanvin chain. The colour palette comprises four traditional colours, including the tiger acetate presented in the campaign that pays tribute to the Chinese Year of the Tiger.
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HOET COSTUME
GANT EYEWEAR
The Hoet Costume collection remains true to its values and launches this year four models of which the production takes place after the sale. By opting for 3D printable materials, this collection supports an ecological business model that put a stop to overproduction and unsalable stock. In combination with a refined titanium element and a structure that refers to naturally woven materials, these frames stand out like their predecessors in an unobtrusive, striking way. An eyewear frame for personalities with a conscious attitude toward life who do not want to compromise on aesthetics and comfort.
GANT expresses all the energy and vitality of the new eyewear collection with frames with a contemporary soul. The dynamic and young spirit of the brand is translated into sunglasses that are the result of the utmost attention to quality materials and sustainability. The frames are made of recycled plastic r-PET, up to 85% for some exclusive models. The innovative bold design of the profiles and a lively palette make the new sunglasses extremely comfortable, cool and full of personality.
REVERSO sunglasses are the latest innovation in adaptable and versatile sunglasses that can be transformed thanks to a built-in rotation system. The temples can be rotated, offering maximum customisation of the two different colours of the front and temples.
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FACE-OFF, the young Italian creative company and innovators behind the REVERSO brand, exhibited at MIDO in Milan, just two years after its debut in May 2020.
FACE-OFF previewed the “Reverso Aluminium” capsule collection developed with world-famous footballer Dani Alves at MIDO. The frame is handmade in aluminium and enamelled in eight colour combinations.
CSO ITALIA
CSO, specialising in the manufacture and distribution of instrumentation for the complete set-up of ophthalmic practices and optical centres, was at MIDO with the products: MS39 - Sirius+ - Antares+. MS-39 AS-OCT, combining the OCT technology and Placido disc, proves to be the most advanced device today for analysing the anterior segment of the eye. The sharpness of the image of the cornea and the measurement accuracy of its biometric characteristics are among the most attractive and outstanding features for anterior segment specialists.
The new SIRIUS+, an evolution of the successful SIRIUS, combines optical reflection topography with Placido disc and Scheimpflug tomography. In addition to its traditional functionality as a placido disc optical reflection corneal topographer, ANTARES+ adds a considerable number of functions for tear film analysis, high-resolution imaging and rigid and orthokeratological contact lens fitting.
The new REVERSO
The Bolon Eyewear SS 2022 Collection draws inspiration from the vibrant eclecticism of cities and offers sunglasses that add contemporary elements to a classic design. The vintage mood featured in some models is combined with a modern style to enhance the brand’s cool and fashionable soul. Classic silhouettes alternate with wide, wrap-around designs to dare with a futuristic look; alongside total black sunglasses are models with lenses in bold shades such as yellow and orange. With his lively spirit and naturally elegant and casual style, Lorenzo Musetti, a young up-andcoming Italian tennis player, best represents the values of BOLON Eyewear.
The eclectic Bolon Eyewear Collection
mod Fiore
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MIC-Made in Cadore portrays the allure of the Dolomites
Retracing forgotten pathways to rediscover the purity of the source. This was the starting place for MIC-Made in Cadore, the brand founded and distributed by Immagine98. The Dolomite mountains, magnificent source of fascination, continue to inspire the hand of designer Tiziano Tabacchi, especially in the new styles where unique craftsmanship and new shades of color redefine excellence. In the Fiore style, the unique cut of the acetate on the front calls to mind the petals of a flower, for an ample, rounded feminine style, also available in shades of avant-garde brown camouflage.
The new Zeiss and Marchon models
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Synonymous with innovation and cuttingedge technology, ZEISS can look back on a tradition of excellence in the production of lenses that offer outstanding vision. The same high quality standards also characterise the brand’s sunglasses and prescription models born from the collaboration with Marchon ZS22108S - Made entirely of titanium, this navigator frame with Windsor rims and a trendy metallic double bridge is ideal for sporting a contemporary look. The slim temples feature an integrated hinge with laser-engraved ZEISS logo, while the acetate end pieces are colourcoordinated with the front. The unmistakable ZEISS Indigo colour on the temple tips winks at the brand’s DNA, while the adjustable lugs ensure a comfortable fit. Available in Dark Tortoise/ Silver, Honey Tortoise/Gold and Navy Tortoise/Silver. mod ZS22108S
Bio-based material for Izipizi
Izipizi has revisited two of its iconic designs to create its first Oversize line. Called #M and #N, a pantos and a trapeze, the two models are enhanced by the six colours available, from honey yellow to deep blue and two tortoiseshell Moreover,shades. the two styles are made of a bio-based material composed of 45% castor oil. A choice in line with Izipizi’s objectives for 2023: to reduce its carbon footprint by 50% in 3 years, a goal that can be achieved by offering at least 30% of its new models in eco-sustainable materials.
Coll. Combo - Mod Richard
Milan eyewear label MOVITRA presented at MIDO its 3 unique and innovative collections.
MOVITRA
Limited Edition - 300 state-of-the-art numbered pieces for the Bruno and Aldo unisex sunglass styles made from flat 3mm eye rim wire, with temples milled from one solid piece.
Ultralight Collection - The lightness of just 8 grams of high-strength stainless steel Supreme and a design defined by technical wizardry using Aerospace 11R51, a high-strength stainless steel. Models Achille, Marcello, and Enzo boast custom titanium nose pads with snap-fit system and logo engraving.
Kelinse Eyewear was at MIDO in the Design Lab with its 13 irreverent models available in many colours for a total of over 105 combinations, from electric blue to ruby red, combined with cutting edge patterns and fantasies. The brand was born from the creativity of the Bestmad group of designers, and its design has all the energy of the school of the great Italian design, as can be seen in the audacity of the distinctive features of Ettore Sottsass’s Memphis group. Since the launch of the brand in January 2022, Kelinse is already present in over 100 opticians in Italy and Spain and is still consolidating many deals in European countries.
Richard - inspired by Richard Sapper, one of the most incisive designers of Made in Italy - and Vico that have custom replaceable soft leather temples and end plates.
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Combo Collection - Mazzucchelli custom double laminated cellulose acetate for the eye rim and temple end with stainless steel hardware and custom titanium nose pads for the unisex models
Kelinse Eyewear
The new Mykita Acetate collection is produced using Acetate Renew, the product of Eastman’s innovative molecular recycling technology that breaks down plastic waste into its primary elements to create new materials. For the public, the transition will be seamless: indistinguishable from conventional acetate in both appearance and performance, Eastman Acetate Renew is made from 60% sustainably sourced pulp and 40% certified recycled content. By replacing traditional fossil resources with hard-torecycle plastics such as carpets, textiles or even waste from the eyewear industry, molecular recycling prevents plastic waste from ending up in landfills and incinerators or in the ocean. In addition, Acetate Renew reduces harmful greenhouse gases by up to 50% compared to the traditional production process.
Dida mod Picciotto
MÜR made its Italian debut at MIDO MYKITA turned to sustainable acetate
Mür is an independent luxury eyewear brand that thinks globally: creativity is entirely Italian, production, strictly by hand, is entrusted to the most skilled Japanese craftsmen, while direction and quality control are German. Objective: to transform an object from accessory to icon by creating unique, limited edition pieces. Sunglasses and optical collections with a timeless retro mood, directly inspired by the visionary techno futurism of the 1930s and 1940s. The materials used are Japanese acetate and titanium. Three collections are proposed: Zingaro, Vagabondo and Picciotto. The frames, three for sight and three for sun, are available in six colour variants.
May 12 - EssilorLuxottica and Italian star chef Davide Oldani announced on the launch of a collaboration to promote the principles of a healthy and sustainable diet in the workplace.
The French brand Bollé has signed a partnership agreement for two seasons with the Ocean Fifty class circuit, and was a partner of the Pro Sailing Tour, which ended on 15 May in Bonifacio. The four races of the Pro Sailing Tour will be filmed as part of the “Ocean Fifty” documentary series, eight journalists will be on board and four 50-minute episodes (season 2) will be produced, which will be broadcast on the French channel Canal and in over 40 countries from January 2023. All crews will have the opportunity to wear Bollé’s Vulture model with VOLT+, the new and exclusive lens technology.
Modo won the Silver A’Design Award 2022 for their “Snap Hinge” system. This hinge surpasses current common hinge constructions, which are made up of several components. The snap hinge’s main function is to easily join the front of a pair of glasses to their temples through a very simple method – by pressure – without the use of screws or welding, and instead by a reliable connection and smooth friction operation. This hinge is also invisible.
April 14 –The Buy-Out has been completed and EssilorLuxottica now holds 100% of the issued share capital of GrandVision
April 15 – EssilorLuxottica and GrandVision announced some changes to GrandVision’s management team.
Stephan Borchert and Willem Eelman have decided to step down from their roles as Chief Executive Officer and Chief Financial Officer of GrandVision respectively. They will be replaced by Massimiliano Mutinelli as the new President Optical Retail EMEA at EssilorLuxottica and Head of Amsterdam Corporate Offices at GrandVision, and Niccolò Bencivenni as the Chief Financial Officer of GrandVision, supported by Frederic Dauche in his confirmed role as Chief Operating Officer of GrandVision.
April 22 - EssilorLuxottica announced that consolidated revenue for the first quarter of 2022 totaled Euro 5,607 million, representing a year-on-year increase of 33.1% at constant exchange rates compared to the first quarter of 2021 (+38.1% at current exchange rates).
41VEDERE INTERNATIONAL – March 2020 NEWS NEWSNEWS NEWS NEWSNEWS NEWS NEWSNEWS NEWS NEWS NEWS NEWSNEWS NEWS NEWSNEWSNEWS NEWSNEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS NEWS
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The Rodenstock Group announced an agreement to acquire Indo Optical, one of Spain’s leaders in the production of ophthalmic lenses. With this acquisition, Rodenstock continues its strategic ambition to gain market share and further accelerate its expansion. The transaction is expected to be completed in Q3 2022 and is subject to the approval of the usual antitrust Financialauthorities.detailsof the transaction will not be disclosed. Ray-Ban Stories, the brand of EssilorLuxottica, has been awarded in two of the world’s most renowned design competitions. Since 1954, the If Design Award has been regarded as the undisputed judge of design excellence. This year Ray-Ban Stories won two awards: the Design Award in the User Experience (UX) discipline, and the Gold Award in the Product Design Thediscipline.
Red Dot Design Award was established in 1955 and, since then, an international jury of experts has examined a considerable number of submissions, evaluating their design quality and degree of innovation. Ray-Ban Stories was awarded in the Product Design category for the 2022 edition, winning the competition’s most important prize, the Red Dot: Best of the Best.
Marchon Eyewear, Inc. has announced a new partnership with Eastman, which manufactures materials for specialty applications. Marchon will be the first global eyewear company to use Eastman’s Tritan Renew material for the frame and tinted lenses of a single sunglass model. Tritan Renew is a sustainable co-polyester made from a molecular-level recycling technology that transforms hardto-recycle single-use waste into elemental constituents that can be used to create new, strong, high-performance materials, reducing the emission of greenhouse gases and the consumption of fossil fuels.
The 50th edition of MIDO closed in an atmosphere of enthusiasm and optimism with a result beyond expectations. The appointment for all industry professionals is for next year, from 4 to 6 February 2023, once again at Fiera Milano Rho.
From Maestro Ennio Morricone’s unreleased ‘Infinite Visioni’, played as an absolute world premiere at the opening event, to the notes danced by Nnamdi Nwagwu and Sofia Macinanti, to the performance by Dargen D’Amico, to the speeches by Italian journalist, writer and columnist Paolo Mieli and by Carlo Ferro, President of the ICE Agency. Fiera Milano President Enrico Pazzali recalled how Fiera and MIDO have grown together and together have faced and overcome these last few difficult years. A further emotional moment with a ‘plunge’ into the past was the celebration of the protagonists of MIDO: the past presidents and the 10 longestlived companies of MIDO, including our magazine VEDERE. Vitaloni’s predecessors were defined “Protagonists who made history”. Ennio De Martin, Paolo Cannicci, Vittorio Tabacchi and Cirillo Marcolin, who were present in the hall, received the award from the hands of President Vitaloni. Also remembered were Mario Lozza, the inspirational President of Anfao who in 1970 decided to start the event, Leonardo Del Vecchio, Francesco Caporossi, Callisto Fedon and Giuliano Tabacchi. Companies that have featured at the fair from 1970 to the present day were also celebrated: Fedon 1919, Lozza, Marcolin, Mazzucchelli 1849, Neostyle, Ottica Italiana, Polyoftalmica New, Safilo, Franco Sordelli, Vedere. Among the many appointments at MIDO 2022 we would like to mention the presentations in the Otticlub space, including: the conference organised by MIDO with Federottica in collaboration with Bocconi University entitled “The new omnichannel scenarios and the challenges for opticians and manufacturers” and the “Future Consumer 2023” research by TheWGSN.BeStore Award, which is assigned every
EVENTS&FAIRS
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Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brings fashion back to the forefront and relaunches the eyewear industry. The exciting opening ceremony on the first day of the fair brought together art, music, entertainment and the future.
Mido 2022 beyond expectations
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The new Stand Up For Green prize was awarded for the first time to Good’s, an Italian exhibitor who distinguished itself with a stand built with reusable structural elements and materials that minimised its environmental impact. In fact, recovered materials from restoration sites and Plexiglas components were used that will be recovered and reused.
“The bottom line for this edition is undoubtedly positive because the 22.000 visitors to MIDO 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing - said Giovanni Vitaloni, President of MIDO. We confirmed our ability to be benchmark for the sector, strengthening MIDO’s role in the creation of business and ideas. We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events; the companies are the absolute epicenter of this strategic moment for eyewear globally, and also for the economy of our country. Today we are all writing a new chapter together. And together we look forward to the future with optimism and confidence” concluded Vitaloni.
year to optical centres that stand out in the global eyewear scene, was given to the Indice shop in Cortina d’Ampezzo (Italy) for its concept and layout and for its careful design and furnishings that contribute to an unforgettable Theambience.
Classic Vision store in Mumbai was awarded the BeStore Innovation prize, not only for its customer service and cutting-edge interaction, but also for its communication skills, professional ethics, human values and emotional intelligence.
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The over 660 exhibitors from 45 countries across 5 pavilions and 8 exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands, Switzerland), United States, Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates. Equally significant was the presence of online participants connected to the B2B platform, designed to engage in the show those whofrom all over the world - were unable to attend the live event, and those connected to MIDO’s social profiles, who enlivened the event’s official Instagram and Facebook pages with more than 10,000 messages shared between posts and stories, that exceeded 1 million impressions. The wonder of MIDO was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views. The show continues on the online platform and on the official social channels: Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and LinkedIn.
EVENTS&FAIRS
For three days, the main emotion at Messe München was the joy of the meeting. After the break due to the pandemic, the optics industry was able to make up for lost time at the special opti from 13 to 15 May 2022. Approximately 13,000 visitors from 71 countries visited the spring opti. According to the visitor survey, the aim of about three quarters of the visitors was to exchange ideas with industry colleagues and to establish business 368relationships.exhibitors from 25 countries used the exhibition as an opportunity to present collections, products and services, to obtain feedback and to gain an insight into current market requirements.
Dieter Dohr, President of the organiser of the opti GHM Gesellschaft für Handwerksmessen, said: ‘We certainly could not pick up exactly where we left off before the pandemic. Organising the opti was an important signal and the right first step. In times of global changes and challenges, sustainable challenges are a key requirement. Now more than ever, it is important to find new solutions and opportunities together and through exchange with everyone’.
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Josef May, chairman of the board of the industry association SPECTARIS, agrees with the organisers: ‘As expected, the number of visitors coming to Munich for this ‘in-between opti’ was lower. Nevertheless, the contacts were of a high quality. It is an absolutely wonderful feeling to finally return live to the opti. I see everywhere that there is a great need to finally see each other live and in person after two years digitally, to look each other in the eye and experience personal interaction. With the pandemic problem, organising the fair in January was too Design,unpredictable’.sustainability, functionality, technology and marketing: these were the criteria by which twelve young brands put themselves forward for the opti BOX AWARD. The winner of the award was LEINZ Contemporary Eyewear Berlin and its designer Beate Leinz, who has already worked for brands such as PRADA and Yohji Yamamoto. Expectations for the next opti in January 2023 are high.
opti 2022
Neighborhoods returning to Vision Expo West include:
2022
Vision Expo West 2022 will take place September 14-17 in Las Vegas at the Venetian Expo & Convention Center. The show organizers, The Vision Council and RX, are planning a robust Show experience, including diverse Show Floor neighborhoods, the return of the Suites, engaging programming and events and a completely new education program.
The Union: An energetic showcase featuring independent designers. The Suites will also return to Vision Expo West 2022, featuring a collection of luxury fashion houses in a predominantly appointment-based setting within select suites in The Venetian and VisionPalazzo. Expo’s all-new education program includes more than 320 hours of education, ranging from the latest business strategies and optical technology to patient care and cuttingedge OptiCon®@Visioninnovations.
Expo will return with an unmatched education program and Exhibit Hall experience for opticians, contact lens professionals, allied ophthalmic professionals, optical assistants and office managers, frame buyers and lab technicians. The OptiCon Hub will host networking, social events and access to representatives and resources from the American Board of Opticianry and National Contact Lens Examiners (ABO-NCLE), National Academy of Opticianry (NAO), Opticians Association of America (OAA), National Federation of Opticianry Schools (NFOS), Contact Lens Society of America (CLSA) and vendor Additionally,partners.the Innovation Stage will host a rich schedule of special events, panels and presentations.
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The Focus: Representing the foundation of eyecare, The Focus brings together lens and coating technology, lens processing techniques, disease management solutions, contact lens innovations and eyecare practice optimization. The Park is where industry icons, ubiquitous brands and prestigious collections unveil their latest styles and offerings in inspired largescale displays.
The Atelier, the neighborhood that made its debut at Vision Expo East 2022, will also launch at Vision Expo West 2022, featuring designled ateliers dedicated to artisanal eyewear and featuring a limited group of sought-after independent designers from around the globe.
Vision Expo West
Vision Expo West 2022 will feature several Show Floor neighborhoods, including: The Panorama, a new neighborhood spotlighting the innovative frontier of vision technology, including cutting-edge business solutions, medical advances, software and wearables that are paving the path for what’s to come in the industry.
The Show’s educational program developed by the Education Planning Committee together with OptiCon®@Vision Expo will open Wednesday, September 14, and the Exhibit Hall will open Thursday, September 15.
EdizioniPublisherAriminum Srl Via Negroli 51/A - 20133 Milano Italy Tel.+39/02.73.00.91 r.a. www.vedere.it – welcome@vedere.it Publishing Director Isabella Morpurgo – isabellamorpurgo@vedere.it Advertising Gloria Della Ciana – marketing@vedere.it Adv/Editorial Coordination Rita Ferraro – ritaferraro@vedere.it Editorial Staff Manlio Valli – communication@vedere.it Layout Enrico Alvarez – graphic@vedere.it • The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability. Autorizzazione Tribunale di Milano del 23-03-1991 N. 221 Associata a A.N.E.S. Associazione EditoriaNazionalePeriodica Specializzata • Reproduction without written express authorization of the publisher is STAMPA:prohibited.TECNOGRAFICA Via degli Artigiani, 4, 22074 Lomazzo CO suppl.al n. 2/2022 VEDERE International The First International Magazine on Optics and Eyewear nr. 2/2022 3MOMI p 4 CLARISCIENCE p 27 DIOPS cover III DÜSSELDORF EYEWEAR p 1 INVU/Swiss Eyewear Group p 13 JO&MARGOT/GO EYEWEAR p 2 OMISAN Farmaceutici cover II SILMO 2022 Cover IV THELIOS p 11 YUNIKU/HOYA p 9 ADVERTISERS THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR 20222nr. SEEN @ MIDO COMMUNICATIONQUALITYREGULATORY,&FOCUS22KIDSTEENSAND
23 > 26 SETTEMBRE 2022 PARIS NORD VILLEPINTE Benvenuti visionari ! silmoparis.com presenta OPTICS SINCEPARTNEREYEWEAR&1967
