VEDERE International n. 1/2023 Special opti

VEDERE IS BACK TO OPTI

After the break in 2022, when the organisers of the German trade fair for the ‘transitional’ edition in May decided not to set up a dedicated area for trade magazines, this year our magazine finally returns to be ‘physically’ present at the Munich event.

The confirmation that we could be at opti came too late to devote to the fair one of the issues of the magazine already scheduled in the editorial plan. We therefore decided to add this Special opti in January.

Opti, although reduced to 3 halls instead of the usual 4 due to the difficult economic moment and the too many uncertainties that prevent long-range plans, is nevertheless the first meeting of our sector in the new year and will allow us to pick up on what signals are coming from the market, while waiting for MIDO at the beginning of February. The organisers are in any case reporting 36 new exhibitors, so optimism is in order.

There are many topics that VEDERE will develop in 2023. Among these is the topic of digitisation. We will explore the ranking of companies with a website with advanced functionalities and see who has paid attention to cybersecurity and the link to sustainable transition.

The Metaverse is struggling to establish itself, even though estimates predict a market growth of 1,500 % in eight years to over $1,500 billion in 2030 with an average annual increase of 44 %. We will see how many companies in our industry will take action in this area.

Another interesting topic is the protection of brands on social media and the decrease in trust of consumers.

MIDO promises to be lively and with many surprises, and we too are preparing to celebrate the 70th anniversary of VEDERE on that occasion and with much pride.

Isabella Morpurgo Publisher

VEDERE International isabellamorpurgo@vedere.it

A successful start to the new year with opti 2023

After a one-off special edition in May, opti – the international trade show for optics & design will take place on its usual mid-January date from 13 to 15 January 2023, at the Fairground Munich

“opti 2023 in mid-January will once again provide the platform for orders, trends and exchange of information that the optics industry has come to expect from us,” explained Exhibition Director Bettina Reiter. The industrial sector in the DACH region (Germany, Austria, Switzerland) appreciates the early date and international players are also expected to come to Munich in 2023, not only because of the proximity to the wintry Alps. A wide range of products and the high quality of the exhibitors and their products traditionally characterize opti.

Three full halls are what will await the trade public in Munich. Hall C3 and C4 have been transferred into one so that the first hall now contains all the opti service areas

but still adheres to the tried and tested hall structure. The link to the north entrance and the usual transition and circuit to Halls C2 and C1 are even more compact. This benefits exhibitors and visitors alike. Thomas Truckenbrod, President of the Central Association of Opticians and Optometrists (ZVA): “opti is and remains an important meeting point for the sector. Filling the halls more densely will support the industry’s need to exchange ideas –and in this way the trade fair will return to its healthy roots.”

With regard to making connections. The generous space set aside for the opti CAFÉ powered by ZVA in Hall C3 will provide plenty of room and opportunity for exchanging ideas and listening to

Bettina Reiter - Exhibition Director of opti

talks by experts. Also, for the first time, trade visitors will have the chance to seek advice on their social media presence in short 20-minute slots. The social media consultations will be held in German, English and French every day of the trade fair. The experts are Sarah Schleicher, German optician and eyewear blogger with just under 19,000 followers on Instagram (https://www.instagram. com/sarah_schleicher_/) and AnneSophie Lapetitte of AnSoStyle (https:// www.instagram.com/ansostyle/), who is from Antibes, is also an optician and an international Instagram star with 100,000 followers. Anyone who would like to reserve their slot in advance can do so on the opti website from December. Meanwhile, the next generation of opticians and hearing experts will have the chance to find out about basic and advanced training opportunities by speaking to the industry’s training providers in the opti CAMPUS, which is right next to the opti CAFÉ.

The french eyewear blogger Anne-Sophie Lapetitte from AnSoStyle

Myopia management is the key focus of opti 2023, as it was at the special May event. Sustainability in optics is also a key issue, once again reinforced by the startups in the opti BOXES. 5Loops, for example, aims to personify five values: the use of natural materials, the prevention of waste, a strategy on recycling, cooperation and solidarity. The newcomers from Grasbrunn in the district of Munich will be making their first-ever public appearance and launching their first collection at opti Also taking part is YQU from Böblingen in Baden-Württemberg, inventors of the 2-in-1 spectacles. A unique spectacle hinge enables the arms of the spectacles to be turned 360 degrees. Combined with the frames, the lenses and a two-tone design, the result is an individual pair of 2-in-1-spectacles – sunglasses as well as corrective glasses.

The opti BOX AWARD for young innovative labels from the frames sector was premièred in May and will be held again in January. The opti BOX AWARD

will be hosted on site at the trade fair together with partner eyebizz on Saturday 14 January 2023. This is the date when the trade visitors will find out live who is to be the worthy successor of Leinz Eyewear. The criteria according to which the international panel of judges will make their decision are “Innovation”, “Design & Function” and “Sustainability”.

The start-ups are all sustainable, using natural materials, modern manufacturing processes, short supply chains and local production. Their design is functionaltimeless, individual, patented and soon to be premièred. And when it comes to “Innovation”, the candidates for the opti BOX Award 2023 are all equally impressive. It will not be easy for the opti BOX AWARD’s international jury to make its decision on 14 January 2023, the second day of the opti trade fair. This time, Dr. Jürgen Bräunlein, editor-in-chief and representative of the award partner eyebizz, and opti Exhibition Director Bettina Reiter will be assisted on the panel of judges by French eyewear blogger Anne-Sophie Lapetitte (AnSoStyle). More support comes from optician and ambassador of her trade Sabrina Oberlander (BRILLEN.werke) from Swabia.

The German eyewear blogger Sarah Schleicher

The award ceremony will be held live at 2.30pm in the opti BOX Café in Hall C2. The winning start-up will receive a credit note worth €1,000 for exhibition booth hire at opti 2023 and 2024 as well as marketing and PR support worth a four-digit sum from partners eyebizz and Ebner Media Group.

“We are in conversation with incredibly visionary young entrepreneurs. Their spirit

also inspires us,” says Lidia Ricco from the trade show team. Her colleagues Alica Mauritz and Katharina König agree with her: “Hearing how much innovative power our exhibitors are putting in against the current multiple crises gives us a great deal of motivation. We are really looking forward to January.” Amelie Fraunhofer feels the same way. She traditionally puts together the program on the opti CAMPUS and the projects for the opti CHARITY

Adidas eyewear

The new eyewear collection reflects the rebellious optimism of the brand, transposing it into an accurate contemporary design.

The shapes, sizes and colours reflect the versatility and courage of a brand that creates lines and accessories born from a true passion and dedicated to the most die-hard fans of innovation. This community recognises the unique history of adidas Originals and contributes daily to its evolution, embracing and spreading its values with empathy, conscience and responsibility.

OR0084 - These vintage-inspired metal frames with a geometric cat-eye shape are decorated with a rubber insert on the temples featuring the adidas Originals logo. The colored detail on the injected temple tips ensures a perfect fit and gives the frame a vibrant look.

The competition frame SP0064 of the adidas Sport collection features sophisticated lines and elements that transform technology into high performance. The structure is light weight and extremely efficient with the addition of the new aeration holes between the temples and frame front to create a Venturi effect, reducing its aerodynamic impact. The size and design of the Toric lens closely follow the contours of the face for a perfect fit.

SP0064 adidas Sport collection

OR0084 adidas Originals

Diva, the new Blush collection.

After 20 years of work, opening a shop in Paris and a recent one in New York, Caroline Abram has launched a brand new adventure: Blush. This affordable, highly individual, colorful collection embellishes like blush on the cheeks, chill breath of fresh air. Bicocolor acetate frames fashioned with relief, marked with a besel which affords a touch of perfection, offering grace and distinction.

This frames compliment all, thanks to a comprehensive palette of shapes and colors, ranging from radiant royal blue to sparkling champagne and discret tortoise that capture the imagination.

Being a diva is wanting everything and nothing. Good news, Caroline Abram for Blush is launching a new collection celebrating women full of paradoxes: Diva

The first design is made with acetate in the front. The temples mix coloured acetate and metal, yes two colors and two materials on one temple. The others leave metal behind and focus on full acetate. Their thickness is embraced. One color in the front, another for the temple.

Does the Caroline diva want audacious curves? She gets them. Colors more like this or more like that? She gets them too.

mod Demoiselle coll Blush Diva

mod Dulcinée coll Blush Diva

INVU - Color Splash

Get ready for a bright spring! The new INVU release bursts with color. INVU designers handpicked the latest fashion colors to dress up trendy panto and square shaped sunglasses for springtime. The result is a perfect balance between the latest revo coatings on the fronts and an added splash of color on the ultra soft, flexible nylon temples. The finishing touch is the lens. In this edition, Swiss Eyewear Group’s upscale injection molded ultra-polarized polycarbonate lens has been selected to accommodate the attractive reverse groove design.

Beautifully designed, quality eyewear does not need to be expensive. In today’s inflationary environment, consumers around the globe will appreciate the latest fashion designs crafted in high quality material at an affordable price.

CAZAL Eyewear is launching the new campaign 22|23. Through expressive images by photographer Armen Djerrahian, CAZAL pays tribute to the punk era and interprets it in its own way. Punk has always been synonymous with extraordinary characters and a strong attitude. CAZAL creates its own trends without becoming normalized or standardized. This campaign emerges from this exact interplay of mindsets and provokes and inspires through an artistic visual language. The new 22|23 collection inspires with strong reinterpretations of CAZAL design icons and a refined sense for the zeitgeist that is crafted beyond any convention. All according to the motto: “We can go anywhere!”

We are who we are, we say what we say, we like what we like

FLEYE Copenhagen

The second part of the Decades of

For two decades, FLEYE Copenhagen has created handcrafted quality eyewear, which is being honored in the Decades of Design collection. The Danish design brand introduces 15 new styles that reinterpret the traditional eyewear design in unexpected new ways.

FLEYE Copenhagen’s Decades of Design collection is based on two decades as one of Scandinavia’s leading eyewear companies. The name is a celebration of the creative force behind FLEYE’s designs and a reminder of their mission to push the boundaries for what is possible with innovative solutions and sublime craftsmanship. But the collection is much more. It is also a manifestation to Danish eyewear design in honest quality materials that will last for decades to come.

“Decades of Design is inspired by the Danish “lagkage” - a symbol of celebration. The lagkage is also a symbol of old Danish traditions, which has been renewed and modernised through time and is still a tradition to this day. Our designers have transferred this analogy to FLEYE’s design language, where we are inspired by traditional craftsmanship that has been reinterpreted by innovation, materials and color combinations to take our designs to new levels,” – Annette Estø, Head of Design.

The layered construction of the lagkage is also the inspiration for the 15 new eyewear designs in second part of the Decades of Design collection, which include 4 acetate, 4 carbon/wood and 7 beta-titanium frames. The acetate collection explores complex colour combinations and unites beautiful silhouettes with modern shapes. The carbon/wood collection explores new styles of the textured carbon/wood layer, which gives a sensory experience in both feelings and aesthetics. The beta-titanium collection reinterprets classic styles, where the design is taken to another level with beautiful colours and discrete details.

Each frame is an elegant balance of art and craftmanship. The Decades of Design collection moves towards the more classic, clean design, reinterpreted with beautiful details. In line with FLEYE’s design identity, the Nordic impulses have been combined with classic simplicity, which their eyewear is known for.

Design collection

mod Nicoline

mod Christoffer

Fresh colors, shapes, and lines

Lunor rings in the year 2023 with an exciting spectacle of more coloring, contrasts, a modern material mix as well as even stronger use of forms – also launching the new M6 line. So, the Black-Forest spectacles manufacture demonstrates its unique feeling for timeless glasses design once more. Dark grey crystal, Blackberry, Black Forest green shining and matte, and blue matte – Lunor relies on its proven inspirations from nature in the coloring of the 607 frame – a bigger model from the successful acetate collection A5. The matte shades complete an elegant and natural look with their velvety impression and are a homage to the Black Forest.

The retro line A12, designed for striking features, is expanded with three new color combinations: Light grey crystal/Havana green, Antique crystal/Tokyo tortoise as well as Crystal/Havana spotted refresh the expressive design and create an exciting contrast. The crystal-colored bridges are combined with temples in Havana patterns. This combination sets a new standard in extravagance that has no equal.

As a statement line, the A13 stands for clear colors and surfaces like no other. Available in the two shapes square and anatomic, its striking design convinces with a lamination of sophisticated craftsmanship in a two-color look. The anatomic variant of the A13 554 as well as the square version of the 555 will be bigger than ever in the new year.

A classic and timeless design combined with traditional eyewear craftsmanship and love for detail: This is what the novelty M6 represents. The stainless-steel frame with nose pads made of titanium is completed with smooth temples made of acetate and provides a comfortable wearing sensation. The narrowing inside of the acetate coating guarantees even more stability, which fixes the temples reliably to the temple bars. The M6 02, 04, and 05 models convince in the colors Antique gold/Havana as well as Antique silver/Black. As the M5 and the Lunor Classic, the M6 is also produced at the company’s manufacture LUMAG with precise manual work.

The M9 line has a successful puristic performance with cool understatement by integrating functional details in its homogeneous design. The 01 and 02 shapes get a fine color expansion now: a soft gold shade with a subtle undertone in green enlarges the portfolio radiating a touch of fine luxury.

A12 line

mod Sunset LB071C118

Lightbird continues its colour revolution

Lightbird brings colour into the new year. The Light_SOCIAL collection, made entirely of acetate, is completed with new models and colour combinations created exclusively for the Belluno-based brand. Such as the SUNSET LB071C118 women’s eyewear model with a Forest front and temples combination. Designer Corrado Rosson also wanted to add tone to one of the most popular models: Flower LB020C116 the women’s optical model with aluminium and acetate front, which for the new year is dressed in Total Pink. The colour revolution also enters the three exclusive men’s models - Professor, Ambassador and Elephant - characterised by contemporary, clean-cut shapes defined by extreme attention to detail. The models of the Light_SOCIAL collection, completely in acetate, present colour combinations where warm tones intersect with winter tones. “I would like to introduce a new concept of elegance for men’s eyewear accessories that is far removed from the usual monotony that has characterised the world of prescription frames for years,” says the designer.

Lightbird encapsulates a world of values that can be identified with a ‘nest’ ready to welcome those who wish to share these same values where everyone can benefit from the countless opportunities̀ of connection that new technologies provide us with.

mod Ambassador LB082C107 and mod LB80C089

Clip Crash Extension

The J.F.REY’ design team has imagined an architectural crash where the beautiful lay out of the round shape is heckled by an eye-catching deconstruction/construction. Acetate quarter circles add rhythm to the metal structure of the frames while bringing a surprising and distinctive graphic effect. A visual shock reinforced by refined color schemes of acetates in intense black or mastered bicoloration that contrast with the raw metal finishes. Launched the last year, the line is extended with 2 new shapes: JF3024 and JF3025, which is distinctive with its 2 subtle side shells.

As a pure J.F. REY signature design, this new concept explores a stylistic vocabulary both retro and futuristic, exploratory, and contemporary that completely reminds the season theme Neon Elements Made in France in the Jura workshops, these new bold eyeglasses are proposed with a solar clip (category 3 sun lenses) which gives a new futuristic insight.

Daydream

At the gates of the spring-summer 2023 season, Izipizi presents the colours and textures of its new collection, declined in all the models that the French brand proposes for everyday wear: sunglasses, reading glasses, screen protectors and children’s eyewear. We must never stop dreaming! The new collection therefore extends this magical feeling to all hours of the day. Inspired by a daydream, Daydream is an ode to letting go, to spreading one’s wings. With it, Izipizi flies far away and takes you with it. The models in this collection play on the fine line between perception and imagination. For example, the new transparencies of the frames meet, for the first time, a full shiny finish. Opacity becomes luminous, colours are ethereal and brilliant. A delicate purple dialogues with a waxed ivory, a relaxing green, a mysterious sky and a spicy red. Venturing into the realm of emotions, Daydream wants to surprise, to impress, to lead to another, impalpable place. And isn’t that precisely the task of dreams?

mod 1773

OWP Ladies: Ingenious combinations of materials and timeless elegance

The OWP ladies’ collection represents attention to detail and superb design. Whether they are feminine and vibrant or timelessly elegant – every one of these creations stands out thanks to its unique character and, as such, is the perfect statement piece for fashionconscious women.

Style 1469 features a striking shape in an ingenious combination of materials. Embedded in fine metal eye wire, the colors and textures of the OWP Signature Acetates are perfectly accentuated. Delicate stainless-steel temples with filigree engraved detailing and acetate temple tips complete the elegant look.

The striking petite-size titanium style 1773 stands out thanks to its thin eye wire and a colorful decorative outer rim that adds feminine accents. A colorful decorative curve design on the lugs and temples gives the frame a unique feel and is an additional highlight. A high-end spring hinge and temple tips made of OWP Signature Acetate complete the exclusive look.

mod 1469

ZEISS presents the 2022-2023 ski goggle collection

With the opening of the ski lifts, the opportunity returns as usual for ZEISS partner opticians to offer their customers a wide choice of ski goggles, which will appeal to all snow and snowboard enthusiasts thanks to their design and technology that adapts to all weather conditions. The new ‘snow goggles’ are the result of the long experience in the optical sector and the constant research and development of new products that have always distinguished the company. The highlight of this year’s collection, in addition to the focus on comfort and the wide choice of models, is the ZEISS SONAR lens technology, an innovative colour technology that improves vision regardless of the weather conditions at high altitudes, enhancing visibility even on the move to make skiing safer. This unique patented colour technology was specially developed to increase contrasts and facilitate the identification of height differences and obstacles in the snow. In this way, the skier can react to danger with greater speed and safety and does not have to give up his performance even on foggy and cloudy days.

The collection consists of interchangeable goggles, the INTERCHANGEABLE, which are characterised by their ultra-thin and lightweight design and high optical performance made possible by the wide field of vision, which, combined with a perfect fit, ensure greater freedom of movement, prolonged comfort and improved perception of obstacles.

For the 2022-2023 ski season, there are several novelties. The first is the new goggle from the INTERCHANGEABLE series in Grey + Triflection Alps Silver, with the possibility of changing the lens depending on the weather conditions.

In the CYLINDRICAL series, the colour rose gold stands out in the ML ROSE GOLD model. Finally, the JUNIOR collection, which aims to offer safety and eye protection while skiing to children and teenagers between the ages of 7 and 14, is enriched this year with two new models: JUNIOR-SUPER BLUE and JUNIOR-ML RED.

All ZEISS ski goggles provide maximum protection against UVA and UVB rays and are enhanced with easy-to-clean oil- and waterrepellent treatments for clear and precise vision in all weather conditions.

mod ML Rose Gold

Dutz Eyewear Collection - Spring 2023

While the Fall-Winter 2022-2023 season saw fashion go back to basics, Spring 2023 has a festive spirit and evokes imagination, with pieces that marry fashion and art. Gone are the days when eyewear came in fairly standard styles and limited colours, as nowadays the range of eyewear is vast with the catwalk having an impact on the latest fashion trends. Round, square, geometric, rectangular and cat-eye – popular shapes which can all be found in the Dutz collection this spring season in a variety of colours and colour combinations. Pantone’s colour trend report for Spring/Summer 2023 is full of bold colours! The experts from the Pantone Colour Institute introduced 10 shades that “integrate tradition and innovation, marrying our need for brightness and vibrant positivity with quieting tinted tones.”

mod DZ847

From oversized square frames to tinted lenses, 2023 is going to be fully responsible for bringing back some of the favoured eyewear styles of the 1970s. This season, the Dutz designers have given this timeless silhouette a modern update embracing the ‘70s. Model DZ2299 is a retro-inspired gents frame in a contemporary style which has been given a matte finish for a velvety soft appearance.

The versatility of the geometric frame likely plays a part in its popularity as there are plenty of options to choose from when it comes to pairing eyewear with one’s personal style.

The intriguing interplay of lines and geometric shape of model DZ847 makes it more than just an accessory.

mod DZ2299

FT1016 - Jessie-02

Tom Ford special edition eyewear A look of prestige

The TOM FORD Special Edition Eyewear elevates a revered classic to a new level of luxury. The collection features two styles worked in rich materials embellished with potent details, the frames are meticulously crafted using the latest in technical construction. The two silhouettes are variations on the classic pilot, now transformed with modern allure. Refined leather and gold-plated accents telegraph a courant luxury, while a water-repellent, smudge-proof lens coating increases function and makes for easy cleaning.

These TOM FORD frames, made in Italy, embody the brand ethos of smart, sophisticated, glamour.

FT1015 – Cliff - 02

This frame offers the ultimate in luxury. Leather frame and gold-plate accents, including the signature T logo, heighten the impact of this squared pilot. FT1016 - Jessie-02

The classic pilot is reimagined in luxe leather with gold-plate accents in this style. The models are designed, manufactured, and distributed worldwide by Marcolin

The perfect combo.

The widest selection of services designed for manufacturers, importers and distributors of medical devices in a perfect combo!

We know the world of eyewear very well. Talk to us to place your device on the market in compliance with the latest regulatory changes and make sure your quality management system is in accordance with the law.

COMPLIANCE WITH THE MEDICAL DEVICE REGULATION

info@clariscience.com

SPECTACLE FRAMES AND OPHTHALMIC LENSES. THE REGULATORY FRAMEWORK.

We all look at eyeglasses as fashion accessories, and strive to wear the most glamorous ones, as consumers, or to captivate consumers with new colours, designs, materials, as manufacturers. While rushing for beauty and captivation we might forget the underlying regulatory framework – thus, bad manufacturing or distribution choices, initially overseen, might reveal themselves later in all their destructive power. Examples are bad contracts with third party suppliers, the choice of materials that might be questionable for their safety, or the adoption of new manufacturing processes without carrying out appropriate preliminary assessments. Still, not everything is good news: eyeglasses are, within the EU regulatory framework, “simple devices”

(more on this later) and reach compliance is… within the reaches (forgive the pun) of everyone. Some simple pieces of advice follow.

First, don’t forget the basics. Spectacles frames and ophthalmic lenses are medical devices. As such, they must comply to the new EU Medical Device Regulation (MDR), that was enforced on May 2017. Compliance is already compulsory. Ophthalmic lenses are the “actual” medical device, as they have the purpose to correct sight defects. Unfortunately (!), if something enables using a medical device – as spectacle frames do, as they hold the lenses on the user’s face – this something is regarded as a medical device itself (technically: being an “accessory” to a medical device, it must comply the same

Clariscience, as an independent and highly specialized consultancy agency, offers a panel of integrated services designed to help its customers from the medical device and IVD sector, in achieving and maintaining regulatory and quality compliance and succeeding on the market through a clear and inspiring scientific communication.

rules that apply to a medical device). In short, this compels the manufacturers of both ophthalmic lenses and spectacle frames to show that their products comply to the general safety and performance requirements of the MDR (yes, they are actually listed, one by one, within the legal text!). Good news ahead: such check can be carried out by the manufacture on its own –as both devices are Class I (i.e., belong to the lowest possible risk group). No third party bodies are involved. What should one take care of? Few things, but each of paramount importance: first, all information showing compliance must be collected into a wellorganized technical documentation. You’ll keep this at your premises, ready to show it to authorities if called for. Its contents are again listed in the MDR. Thus, if you have already prepared your technical documentation, as you should, have it checked by a competent consultant: a simple gap-analysis might help you in spotting what you missed, and fill in the gaps. Bureaucracy apart, substantial things to be taken care are carrying out a sound risk analysis concerning your products and assess their biological safety. A thorough, and compliant, risk analysis shall be done according to the indications of the ISO 14971 standard. Technical standards

of the ISO series, while not mandatory to be followed, describe the state-of-the-art approach, within a certain industry, to carry out different assessments. The risk analysis process – that should start together with the device design – analyzes systematically all the hazard and hazardous situations that may occur with the device and, for each, assesses the probability of the occurrence of the consequent harm, as well as its severity. The combination of probability/severity defines, the risk associated to that harm. The MDR compels manufacturers to reduce each risk as far as possible. After reduction, the overall residual risk shall be carefully weighed against the benefits provided by the device and found to be acceptable. While spectacle frames and ophthalmic lenses are low-risk devices, still analyzing their risks calls for carefulness. Again, a consultant can help. Within this context, adequate application of the technical standard for testing frames (ISO 12870) and

lenses (ISO 14889 and 8980) is necessary. Biological risk shall be assessed too, within the frame provided by the ISO10993 standard. This calls for attention: the current approach involves having a toxicologist carefully analyzing the materials being used for manufacturing the devices, as well as the productive processes, to identify possible hazards and decide if testing is necessary. Using well-known materials, and historic data concerning adverse events associated with the use of one’s own devices may help in reducing the need for toxicological assessment and testing. Though, this part of the story cannot be skipped, and must be addressed thoroughly and straightly. Fortunately, the intended use of eyeglasses (correcting sight defects) and their mechanism of action (refracting light appropriately) are well-known (provided no innovative solutions are adopted). Thus, collecting clinical data (that is, data concerning the use of the device on humans for its indication and for its intended purpose according to the instructions for use of the manufacturer) is usually not necessary. But beware: resorting to new materials, or to a totally new technology, or modifying productive processes significantly might be game changers, and make things much more challenging. This is where, again, a competent consultant can help. You might also want, if your production is provided by third-party suppliers, have a sound check of your supply contracts: technical details are not enough! Contracts shall better have a part dedicated to regulatory agreements between the parties. Finally, don’t’ forget – if you are only a distributor of lenses/frames/eyeglasses –that the MDR has some provisions for you too. You’ll have to perform some tasks in a well-organized, documented manner: check the devices you receive, before re-selling them, for the presence of the CE-mark, the EU declaration of conformity, and the appropriate information; verify their UDI has been assigned; ensure (documenting it) that you store and transport them as indicated by the manufacturer; manage complaints appropriately; maintain traceability; be ready to activate adequate communications with

the manufacturer and/or the competent authorities should something bad happen, or should you suspect that something bad might happen. In short, you’ll better draw up a small, yet consistent, quality management system and enforce it throughout all your organization.

Across this article, we often hinted to consider support by a consultant as an option. Many MDR provisions can be indeed addressed without resorting to consultancy; still, being supported by a consultant may be a wise investment when one considers timing, thoroughness and consistency as key endpoints. You might want to choose Clariscience, as it has provided regulatory and quality consultancy to most of Italian biggest eyeglasses manufacturers since 2013, and is continuously helping shaping how the eyeglasses industry, as a whole, addresses the regulatory challenges to succeed on the eyewear market.

MIXER GROUPMAXGALLIPH: Thandiwe Muriu

A BRAVE AND FEARLESS, PULSATING COLOR

As we can read on the Pantone website, Pantone’s Color of the Year, Viva Magenta 18-1750 vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Just Cavalli SJC023V – De Rigo

Guess Eyewear GU7873 – Marcolin

Philipp Plein VPP069S – De Rigo

Max Mara Eyewear MM5085 – Marcolin

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

Pucci EP0209 – Marcolin

Carolina Herrera HER0143/S – Safilo

MAX&Co. Eyewear MO0063 – Marcolin

Dsquared2 D20092NS – Safilo

An unconventional shade for an unconventional time. It is inspired by the red of the cochineal, one of the oldest and most precious natural dyes with strong and brilliant characteristics, rooted in the primordial world and reconnecting us to the original material.

Michael Kors 0MK1121 – Luxottica

Lokado - E-evoluzione

Jimmy Choo - Nena – Safilo

Emporio Armani Sustainability Collection 0EA3208 – Luxottica

De Rigo Vision S.P.A., one of the few large companies in our industry that is still family-owned, announced on December 12, 2022, that it has signed an agreement to acquire the full ownership of Rodenstock’s Eyewear division. The transaction will be completed towards the end of second quarter of 2023.

The acquisition of Rodenstock Eyewear is part of De Rigo’s strategic plan for further international expansion and growth in the premium eyewear segment.

It aims to reinforce the Group’s distribution platform in Central Europe and in the German market, which offers strong growth opportunities for De Rigo. The integration of the Rodenstock Eyewear division into the De Rigo business will strengthen the sales network through additional resources, expertise and an extensive network in Germany as well as in international markets. Furthermore, the acquisition includes the two high-quality brands Rodenstock Eyewear and Porsche Design Eyewear, which will complement the existing De Rigo product portfolio.

Rodenstock has been a global leader in prescription lenses for over 140 years. With the introduction of B.I.G. VISION™ for all in 2020 and the launch of its B.I.G. NORM™ technology in early 2022, Rodenstock reinforced its capabilities in developing market leading technologies and setting benchmarks in the industry.

Having carefully examined different options, the Rodenstock management took the strategic decision to sell the eyewear business, thereby achieving another major step on its transformational path to become a leading Med-Tech company in vision care.

De Rigo headquarter

Porsche Design sunglasses

From left to right:

Riccardo Stefanelli (CEO, Brunello Cucinelli spa);

Alessio Piastrelli (Men’s Creative Director, Brunello Cucinelli spa);

Antonio Miyakawa (Senior Advisor Strategic Partnership, EssilorLuxottica);

Carolina Cucinelli (Co-Chairman, Co-Creative Director, Brunello Cucinelli spa);

Leonardo Maria Del Vecchio (Chief Strategy Officer, EssilorLuxottica);

Brunello Cucinelli (Executive Chairman and Creative Director, Brunello Cucinelli spa);

Francesco Milleri (Chairman and CEO, EssilorLuxottica);

Luca Lisandroni (CEO, Brunello Cucinelli spa);

Filippo Mazzotta (Head of license portfolio and business development, EssilorLuxottica).

Brunello Cucinelli Casa di Moda and EssilorLuxottica, signed an exclusive ten- year license agreement for the design, manufacture and distribution of eyewear under the “Brunello Cucinelli” brand.

The new agreement will come into effect on January 1, 2023 and run until December 31, 2032. The first collection will be introduced to the market in the first quarter of 2024. This agreement represents an extension of the ongoing collaboration between the two companies started in 2021, which included the launch of a capsule collection signed by Brunello Cucinelli and Oliver Peoples, an EssilorLuxottica’s exclusive brand.

EssilorLuxottica announced on December 15 the renewal and expansion of its partnership with Ferrari S.p.A., a wholly-owned Italian subsidiary of Ferrari N.V., that began in 2016.

Under the new multi-year agreement, signed by the two companies and effective from 1 January 2023, EssilorLuxottica will continue to design, produce and market eyewear products featuring the Scuderia Ferrari and Ray-Ban brands. The licensing activities also extend to the first collection of monobrand eyewear featuring the Prancing Horse trademark.

EssilorLuxottica’s sponsorship is also expanding under the new agreement: the Ray-Ban logo, in addition to remaining on the Formula 1 single-seaters, will appear for the first time on the cars and apparel of the official drivers in Competizioni GT, competing in the World Endurance Championship with the Le Mans Hypercar and in a Gran Turismo championship with GT3 cars.

The agreement will be effective until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from September 2023.

The partnership builds on Swarovski’s luxury credentials alongside its enduring commitment to eyewear as a key fashion accessory. Swarovski Eyewear, which features designs inspired by the brand’s jewelry families, brings an additional facet to Swarovski’s customer offering,

The

This year Persol returns to Dakar to support the Lucky Explorer Race Team

Two international icons of Italian motorsport culture with a shared vision: between 31 December 2022 and 15 January 2023, Persol and Lucky Explorer will tackle one of the world’s most fearsome off-road races.

Ottavio Missoni Jr., whose lifelong passion has always been to explore unknown terrain on two wheelsis making his Dakar debut in the Rally2 category alongside four-time Dakar off-road veteran Cesare Zacchetti in the Original by Motul

category

The members of the Lucky Explorer Team chart the course of a genuine desire for adventure, with the Persol Protector framing their look from start to finish. Plus, present on the goggles, jackets for both racing and motorbikes, will be the Persol logo.

Swarovski and EssilorLuxottica announced on December 6 that they have signed an exclusive ten-year licensing agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear.

and complements its extraordinary jewelry, home décor and accessories collections.

first collection will be developed under the leadership of Swarovski Creative Director Giovanna Engelbert and launched in time for the FW23 season.

Left: Alexis Nasard, CEO of Swarovski Right: Francesco Milleri, Chairman and CEO of EssilorLuxottica

Etnia Barcelona and FC Barcelona present a collection inspired by the city’s Mediterranean atmosphere where art intertwines with technology, cultures and nations that pays homage to the origins of both brands.

The FC Barcelona & Etnia Barcelona capsule collection is composed of seven sunglasses, one of which - 1899 Gold - in a limited edition, presenting a mix of Vintage style and the trendiest shapes.

Marchon Eyewear, Inc. announced the appointment of Gabriele Bonapersona as Chief Brand Officer and Gabriele Cappelli as Chief Product Officer. Both will become members of Marchon Eyewear’s global management leadership team.

As Chief Brand Officer, Bonapersona will oversee Marchon and Altair’s brand portfolio and their respective Brand Management teams.

As Chief Product Officer, Cappelli will lead product design, product management and merchandising teams for Marchon and Altair.

The roles of Chief Brand Officer and Chief Product Officer will replace Burkhardt’s previous role of Senior Vice President of Global Brands, Marketing and Design for Marchon Eyewear, Inc.

Marcolin announced on December 13 the appointment of Clara Magnanini as Group Communication Director

At Marcolin, reporting directly to Fabrizio Curci – CEO & General Manager, Clara Magnanini will take on the lead of the newly established Communications Department, with responsibility for Corporate Communication, Marketing & Digital Communication, and Events. Clara will also coordinate the Group’s ESG (Environmental, Social and Governance) Management activities.

Clara Magnanini joins Marcolin after a significant communication path within important luxury automotive and Made in Italy companies.

MIDO 2023

Six pavilions and exhibitors from all over the world

FAIRS & EVENTS

At the forthcoming edition of MIDO, from 4 to 6 February 2023 at Fiera Milano Rho, visitors will find the entire eyewear supply chain represented, from lens and machinery manufacturers to major international producers of prescription frames and sunglasses and small independent designers. The OttiClub will be the space where training and sharing moments with industry professionals will be organised, while MIDO’s famous squares will be the place for meeting, dialogue and also entertainment and fun.

Italian opticians will also be offered free trains from various cities around the peninsula again this year.

Mido 2023 will be held in 6 pavilions at Fiera Milano Rho, one more than the previous edition. The show also returns to its “historic” position within the exhibition centre, with set-ups in halls 1 and 3, 2 and 4, 6 and 10.

Also confirmed are the exhibition areas of the Fashion District, Design Tech, Design Lab, Lenses, FAiR East, Tech, Lab Academy and Start Up. The latter, introduced last year, welcomes emerging players within an eco-sustainable setting made of recycled and recyclable materials, in line with the path that the event has taken since 2019. Also dedicated to younger brands will be a further space, promoted by Agenzia ICE and MIDO, which presents the showcases of start-ups selected by the Agenzia.

MIDO also means active participation by its audience: the BeStore award, assigned by an international jury of experts to the optical centres offering the best shopping experience, for the “Design” category, and the most attentive customer services for the “Innovation” category. Now in its second edition, MIDO 2023 will also be the venue for the Stand Up

FAIRS & EVENTS

For Green prize, awarded to the most sustainable stand in terms of attention to environmental impact and use of materials. To apply, simply send in your candidature by 15 January by filling in the form at https:// www.mido.com/stand-up-for-green. Award winners will be announced during MIDO 2023.

New and impressive is the FRAMES communication campaign, consisting of four subjects unveiled month by month from mid-September until 15 December and embodying the principles underlying MIDO’s philosophy: contemporaneity, culture, fashion and beauty

The creative direction of the new communication campaign was entrusted to Max Galli, designer, artist and, as he likes to define himself, ‘creative explorer’, in collaboration with Mixer Group. Max Galli has created a veritable manifesto with a strong intercultural and inclusive matrix, based on contaminations and colour that serve as an unprecedented frame for glasses and the entire eyewear universe, which from time to time become metaphors for style and personality.

Completing the layout is the new claim “The Eyewear State of the Art”, which reaffirms MIDO’s leading position as a place where the present and future of eyewear can be observed, thanks to the presence of the entire global supply chain.

CSE Award – Certified Sustainable Eyewear @MIDO 2023 for the

most sustainable glasses and cases

The CSE (Certified Sustainable Eyewear) Award is a prize established by MIDO, in partnership with ANFAO and Certottica, to honor sustainability in the global eyewear industry.

All exhibitors at MIDO 2023 are eligible to participate in this first edition of the award by nominating a pair of sunglasses, eyewear frames or an eyewear case. An international panel of expert judges will evaluate the competing products which, to qualify for a win, must have been produced in compliance with the principles of sustainability.

Recycled materials, reduced consumption in the production and distribution processes, maximization of the supply

chain, elimination of waste, degree of recyclability, use of renewable resources and any certifications already achieved, are just some of the criteria the jury will use to determine the first winners in the following 6 categories:

• CSE Award Sunglasses Europe

• CSE Award Sunglasses Rest of the World

• CSE Award Frames Europe

• CSE Award Frames Rest of the World

• CSE Award Cases Europe

• CSE Award Cases Rest of the World

“This is a necessary step in the eyewear industry,” comments MIDO President Giovanni Vitaloni “In our sector we have companies that have been truly committed and active in the field of sustainability (environmental, social, economic) for a long time: I am thinking of the big players but also independent brands that produce with the lowest possible impact on the ecosystem. I believe that we should get together, taking inspiration from the experience of these

companies, improving where possible and keeping up to date in order to make the whole industry grow in this direction, with great professionalism and determination. This award is a fundamental milestone for us, which does not, however, decree the end of this journey, but the stage of a path that began in 2019 and which obtained, for MIDO 2022, the ISO 20121:2012 certification, which proves the sustainable management of major events”.

FAIRS & EVENTS

FAIRS & EVENTS

SILMO ACADEMY AWARD 2022

SILMO ACADEMY has set itself the goal of supporting ophthalmic optics professionals in their quest for excellence.

Since 2016 and every year, SILMO ACADEMY supports a research project in the field of optics and vision science.

SILMO Paris revealed the winner of the 2022 edition and his project. Selected by the Scientific Council, he was awarded a €10 000 grant to invest in his research on Thursday, December 8.

Denis SHEYNIKHOVICH Institut de la Vision

PROJECT

« Impact of visual ageing on mobility in a real environment »

This study, carried out in SNCF train station, concerns the improvement of visual information supports for elderly people.

The next appointments with the SILMO Family:

SILMO Singapore - April 12 to 14, 2023.

SILMO Paris - September 29 to October 2, 2023.

SILMO ISTANBUL 2022

A RECORD ATTENDANCE

Launched in 2013, SILMO ISTANBUL – the second-largest business gathering of the SILMO Family – has demonstrated its relevance and leadership for professionals in Turkey and throughout Eastern Europe, Central Asia, Middle East and North Africa.

Held on the shores of the Bosphorus Strait, SILMO ISTANBUL welcomes both local manufacturers and a number of international companies of the optical and eyewear industry. Optical and sunglasses frames from every market segment, glasses lenses, contact lenses, ophthalmic devices and accessories, eye

measuring and diagnostic instruments, treatment devices, equipment and tools for workshops and laboratories, machines, and services, the entire sector was present.

From November 17th to 20th, no fewer than 700 brands welcomed the 11,912 visitors in attendance (+14% compared to 2021), including 9,745 from Turkey and 2,167 from 80 other countries

This dynamic edition demonstrates the role that Istanbul – Turkey’s economic and cultural capital – now plays on the roster of major international optical and eyewear trade shows.

Next year, SILMO ISTANBUL - from 23 to 26 November 2023 - will celebrate its 10th anniversary. The event promises to be all the more exceptional as it will be held throughout 25,000 m2 of renovated infrastructures at the Istanbul Expo Center/Yeşilköy. Enough to accommodate a greater number of exhibitors, provide professionals with improved convenience, and offer new services.

FAIRS & EVENTS

FAIRS & EVENTS

CircumEye#4

The Greek fair had excellent results

With 1163 visitors registered between 19 and 20 November at the new location ‘Peace & Friendship Stadium’ in Athens, the eyewear fair CircumEye#4 exceeded all expectations. Organised by the Greek company Well Done Ltd, it confirmed itself as an important B2B event for the Mediterranean optical sector. 65 exhibiting companies attended the fair, representing 90 per cent of the Greek market.

VEDERE International was also present with its own stand for direct contact with the Greek market.

For the first time, a number of Italian companies (in addition to those already on the market through agents and distributors) also participated with their own stand at CircumEye: Liò, Filab, TutorNet and Ultralimited, as well as others from the Czech Republic, Ukraine and Cyprus, who were satisfied with this

interesting experience that allowed them to collect numerous contacts from Greek distributors and retailers.

CircumEye#4 proves to be a stimulating platform for the eyewear market in Greece and the Eastern Mediterranean, managing to welcome the owners of leading optical shops, as well as agents, importers and distributors of prescription glasses and sunglasses, ophthalmic lenses, contact lenses, software and instruments during the two-day event.

“We are extremely satisfied with the results,” said Well Done’s General Manager, Vasillios Goulielmous. “For

four editions with CircumEye we have aimed to help inspire new business at the main meeting and updating point for entrepreneurs, suppliers, wholesalers and retailers in Greece and the Mediterranean. The new concept, new image and new content have made CircumEye#4 even more attractive and interesting. The intention,” adds Director Goulielmous, “is to transform this local event into an increasingly international one.”

The next event will be, again in Athens, for CircumEye#5 on 18 and 19 November 2023.

FAIRS & EVENTS

FAIRS & EVENTS

NOW by Vision Expo will Return to Vision Expo East 2023

The Vision Council and RX, co-owners of Vision Expo, announced that NOW by Vision Expo, the trends showcase that debuted at Vision Expo East 2022, will return at Vision Expo East 2023, taking place March 16–19, 2023 at the Javits Center in New York City.

Expanding on last year’s showcase, which featured eyewear trends, the 2023 trends showcase will also feature new innovations in fashion lenses and lens technologies that are shaping the direction of the NOW by Vision Expo will showcase several different curated selections of eyewear that embody the industry’s most vibrant trends. All exhibitors are invited to enter one frame (optical or sunglass) or lens product per company for consideration, that they feel best represents one of the themes for this year’s show. The themes on display for 2023 will include:

• Eyewear Icons: Iconic styling, instantly recognizable

• Colors of 2023: Neutrals (from Beige, Camel, and Ecru, to Honey); Red Tones (from deep, dark reds to desaturated pinks); Lilac & Purples (following the official colors of Spring/Summer 2023)

• Show Stoppers: The WOW effect; the fashion statement; the one-of-a-kind design

• Alternative Materials & Technologies: From new to recycled materials, to 3D magic

• Diversity and Inclusivity: Design and ideas come from different backgrounds, lifestyles, social experiences, races, and religions. It is time to think differently and foster greater representation.

Also new this year, the 2023 NOW advisory committee will present multiple awards and celebrate the winners during a reception at Vision Expo East:

• NOW Best Sunglass Award: Under $250 retail category

• NOW Best Sunglass Award: $250 to $500 retail category

• NOW Best Sunglass Award: $500 & above retail category

• NOW Best Optical Award: Under $250 retail category

• NOW Best Optical Award: $250 to $500 retail category

• NOW Best Optical Award: $500 & above category

• NOW Optical Achievement Award

• NOW People’s Choice Award

Vision Expo’s NOW by Vision Expo project was conceptualized by Nico Roseillier, Creative Director of Europa/State Optical Co./American Optical, in partnership with NOW by Vision Expo advisory committee members:

• Christian Roth and Eric Domège –Designers/Co-Founders Christian Roth & OPTICAL AFFAIRS | CFDA Member

• Julia Gogosha-Clark – Owner/Founder, Gogosha Optique

• Kristen McLaughlin – Director of Marketing, Tura

• Dr. Nwamaka Ngoddy – Optometrist and Founder/Designer of Anwuli Eyewear

• Jessica Goebert – Public Relations & Communications

• Sophia Strawser – Editorial Assistant & Social Media Manager at the Accessories Council

100% OPTICAL

The Future Practice will be dedicated to delivering industry leading content in the areas of Consulting – Diagnostics – Dispensing and Industry hot topics.

The Dispensing Workshop will provide a space for visitors to join some of the most experienced craftsmen in the profession, and experience making and fitting frames firsthand.

The Optical Academy, sponsored by SpaMedica, will provide visitors to engage with CPD accredited education targeted at the wider practice. This year the programme of education will be on offer with over 140 CPD sessions across 11 different hubs.

FAIRS & EVENTS

100% Optical - 25-27 February 2023 at London’s ExCeL - is all about fashion, design and forward-thinking innovation.

Since launching in 2014, 100% Optical has quickly established itself as a very important optical event in the UK, attracting 9,680 UK and international visitors with more than 200 exhibitors.

Organized by Media 10 Ltd. in partnership with the Association of Optometrists (AOP) the UK optical show will offer different sections and events.

The section Studio sponsored by Nikon is committed to championing independent eyewear and includes a hand-picked selection of independent eyewear designers in an ultra-cool industrial space with its own Nikon bar and entertainment.

Located at the heart of the exhibition, visitors can stroll down the Design Arcade section to discover the latest eyewear trends from emerging and established international brands.

In the brand-new Makers Corner interactive sessions will take place to shine a spotlight on unique crafters creating innovative and sustainable optical designs.

100% Optical Catwalk, sponsored by Transitions, will showcase live three times a day the latest trends in Eyewear.

Dedicated to celebrating the sector, the Love Eyewear Awards have been launched in 2020 to champion and promote eyewear amongst independent and major designers, manufacturers, and retailers. Companies can nominate themselves or be nominated. Entries for all award categories will be reviewed and shortlisted by a prestigious jury of eyewear bloggers and stylists. Shortlist will be announced 16th January and the awards ceremony will take place on Day 1 of 100% Optical.

The Love Eyewear Week campaign has been created by 100% Optical to generate public awareness around eyewear trends and designs. People will be asked to share their selfies wearing their favourite eyewear using #LoveEyewearWeek. A wall of the best selfies will be displayed at the show. Retailers will be invited to post pictures of their practice window displays via the same campaign hashtag with prizes for the best designs awarded on 23rd April.

The First International Magazine on Optics and Eyewear Vedere International nr. 01 / 2023

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