VEDERE International - September 2017 issue

The First International Magazine on Optics and Eyewear - September 2017

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

S PECI A L S I LM O

SILMO 2017 STAND K107 HALL 5

@myjfrey

summary Fashion Trends Industry New Products Marketing & Economy

VEDERE International september 2017 Special Silmo Publishing Director: Isabella Morpurgo

editorial 4

TRENDS 28

FAIRS 6

E-POINTS OF VIEW 40

NEW AT SILMO 18

NEWS 42

EDITORIAL

VEDERE & Silmo:

a history

1972 VEDERE was already a teen (14 years old)

1981

when Silmo was born.

In 1967 my father and the magazine were in Oyonnax for the first edition. The VEDERE’s booth has always been at Silmo year after year, in 1980 in Lyon and finally in 1981 in Paris.

1984 1983

EDITORIAL

1984

of

50 years

Since 1990, the baton has passed

to me and since then I have personally experienced every development,

1968

decision and issue.

Fifty years of close collaboration and friendship with the managers that have come and gone over the years.

More than words I think the images of the early years can make people

1981

understand that we were pioneers.

Happy birthday Silmo for your first half-century!

1969 Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it

FAIRS

SILMO Paris and its

“Xtrashow”!

Behind this ExtraShow concept, SILMO Paris - running from 6th – 9th October 2017 at the Paris Villepinte Exhibition Centre - promises a celebratory exhibition in honour of its 50th anniversary, centred on a spirit of sharing and socialising: the organisers invite everyone involved in the 2017 edition to take part in the event.

For the past 50 years, the optics and eyewear industry has come together at the Mondial de l’Optique (World Optical Fair) to unveil designs, innovations, companies and brands, all demonstrating a commitment to improve and enhance vision. To mark this momentous occasion, the organisers invited all attendees to become players in this event.

Professionals born between 6th and 9th October or celebrating their 50th birthday this year are invited to blow out the candles during their

6

VEDERE INTERNATIONAL – SEPTEMBER 2017

visit to SILMO, in a unique commemoration of all the birthdays combined in an informal business environment.

Founded in 1967 in Oyonnax with just a handful of pioneers, today the Mondial de l’Optique plays host to a thousand exhibitors from across the industry. The fair has succeeded in maintaining its appeal by continuing to be the go-to platform for discoveries and new developments.

In homage to this ongoing dynamic, the exhibition invited brands and companies to showcase an iconic product, service or collection that has left its mark on the company’s history... with the winner receiving a “50th anniversary” special award.

And to round off the celebrations, the illustrious SILMO d’Or awards evening will take place on Saturday 7 October 2017.

E045 | hall. 5

FAIRS 2017 SCIENTIFIC SYMPOSIUM AGENDA - SILMO Academy Saturday 7 October 2017 10am Presentation of the work carried out for the SILMO Academy 2016 Grant

By François Daniel and Arnaud Foisy of the IRIS Laboratory Team - CNRS FR3636 - Paris - Descartes University.

10.45am Symposium begins Session 1 / Dazzle: definition, process, evaluation.

1. Introduction to the symposium by Professor Christian Corbe, Ophthalmologist, France.

2. “My Dazzle” by General Patrick Baudry, European Astronaut.

3. The neuronal basics about dazzle, from the eye to the brain, by Chantal Milleret (PhD), Researcher in Neuroscience, Collège de France, Paris.

4. Brightness, dazzle and reaction time, by Lorella Dado and Xavier Gerber, Optometrists, study carried out at the Institut d’Optométrie de la Haute Technique in north-west Switzerland.

5. Measurement and compensation of high order aberrations to improve vision quality, by Marco Benedetti, Optometrist, Bergamo - Italy.

Sunday 8 October 2017 Session 2 / Dazzle, environmental factors.

1. How is dazzle different from “seeing properly”? by Bernard Sanselme, Ergonomist, Clermont-Ferrand - France.

2. Dazzle and photophobia: Optical and optometric ways to achieve visual comfort, by Stéphano Panzeri, Optometrist, Milan - Italy.

3. Why athletes choose tinted filters, by Professor Stéphane Inni, Institut d’Optométrie de la Haute Ecole Technique in north-west Switzerland.

4. Dazzle and driving, by Gilles Demetz, Sport Optics Specialist, Paris - France.

5. Binocular disorder and photophobia by Marcela Camacho Montoya, Optometrist, Colombia.

6. Low vision and dazzle; clinical advances in the role and adaptation of selective filters, by Anne Catherine Scherlen (PhD), Susana Montecelo and Adèle Longo, Centre d’expertise en basse vision, Essilor International, Paris - France.

7. Street lighting and low vision, by Olga Faure Ollory, Low Vision Consultant, study carried out with the City of Paris and the Association Française de l’Eclairage - France.

2pm Presentation of posters to the jury Monday, 9 October 2017 Session 3 / Dazzle and medical conditions 1. Clinical aspects and physiological reasons for photophobia, by Doctor Christophe Orssaud, Hôpital Georges Pompidou, Paris - France.

2. Light & the Ageing Eye, by Professor John Marshall, UCL Institute of Ophthalmology, London – England.

3. Dazzle in people with dementia and Alzheimer’s, by Bruno Delhoste, Optician / Optometrist, Bayonne - France.

4. Impact of photochromic glasses with purple blue filtering on the photosensitivity and comfort of pseudophakic patients, by Coralie Barrau, R&D Engineer, Institut de la Vision, Paris - France.

5.Measuring dazzle and contrast sensitivity in diabetic patients, by Professor Prema K. Chande, Lotus College of Optometry, Mumbai - India.

6.Keratoconus: Cross-connection and rigid gas-permeable corneal lenses, more than a glimmer of hope! by Sandrine Malaison Tremblay, Optometrist, Université de Montréal - Canada.

7.Factors affecting light scatter and glare in contact lens wearers par Giancarlo MONTANI, Optométriste, Lecce, Italie 8.Photophobia in neuro-ophtalmological disorders by Sandra Maleysson, optometrist and orthoptist, currently studying for a PhD at the University of Valence, Spain 1pm Presentation of poster awards and conclusion of the symposium

8

VEDERE INTERNATIONAL – SEPTEMBER 2017

FAIRS Two presidents of the judging panel

for the special jubilee edition of the Silmo d’Or awards An exceptional edition merits an exceptional event: Silmo’s 50th anniversary will see a unique Silmo d’Or awards ceremony. The panel of judges will be chaired by a duo of designers - Livia Stoianova and Yassen Samouilov, who head the ON AURA TOUT VU fashion house.

To be more in tune with this creative yet fashionbased dimension, the Silmo D’Or optical frames and sunglasses categories will be split into two: OPTICAL FRAMES - FASHION and OPTICAL FRAMES - DESIGN, SUNGLASSES - FASHION AND SUNGLASSES - DESIGN. They will be included within the usual categories that cover the whole spectrum of the industry’s talents: VISION, LOW VISION, EQUIPMENT, SPORT, CHILDREN AND TECHNOLOGICAL INNOVATION.

New Chapter of SILMO for ASEAN Optical Market Silmo International partners are extending their reach into promising new markets once again. Following Silmo Istanbul and Silmo Sydney, the brand is set to make its debut in Bangkok.

Organized by IMPACT Exhibition Management Co., Ltd., the first edition of Silmo Bangkok is scheduled for 20-22 June 2018 in IMPACT Exhibition and Convention Center, located in Bangkok, Thailand’s exciting capital city.

Silmo Bangkok aims to become the gathering trade platform in Thailand and will host brands and companies from across the optical and eyewear sector including frames, lenses, materials, equipment and business services.

With strong economic development, a growing middle class population and a youthful and fashionable population, Silmo Bangkok is poised to be the gateway to ASEAN, tapping into a vibrant and growing eyewear market.

VEDERE INTERNATIONAL – SEPTEMBER 2017

9

FAIRS

VISION-X 2017 Fashion + Function for the €2.4 billion Middle East optical industry Vision-X is the only eyewear and eyecare business event for the Middle East and Africa region marking 18 years in the business of bringing buyers and sellers together each year to source new products and brands, and catch up with the latest trends, customers, contacts and industry information.

Vision-X 2017 will take place from 17 – 19 October at Dubai World Trade Centre offering regional buyers a comprehensive range of fashion frames, sunglasses and opticare products and giving suppliers, distributors & brands basically a gateway into the MENA region’s optical market.

In addition, the show provides leading practitioners in the field of eye care and eye health to earn CPD points at the Vision-X Conference.

MENA region to be key for the optics sector - GfK Retail Intelligence Experts GfK, predict the MENA region will be a source of growth for international brands compared to sluggish growth in Europe. In the GCC in particular, GfK estimates the optics market in this region to be worth €1.6 billion.

With every optician serving over 10,200 customers compared to 7,000 in Germany, 6,100 in Italy and a staggering 5,500 in France, there is still a sizeable opportunity for openings in the MENA region. Plus, with more than 450 outlets opening since 2012 in the UAE and KSA alone, a whopping 60% increase in mall-based retail space expected in Saudi Arabia over the next 5 years and a Middle East optical market predicted to be worth €2.4 billion, MENA is anything but saturated.

Vision-X Conference With three days of professional training, debate and hands-on skills from leading regional and international practitioners the Opticare conference is a must attend for every eyecare professional to maintain their technical expertise. The conference is supported by leading educational institutes and associations including partnerships with Moorfields Eye Hospital Dubai. Together with a series of dedicated workshop for optometrists the Conference will be equipping them with an extensive hands on experience on topics dedicated to contact lens & contact lens fitting.

10

VEDERE INTERNATIONAL – SEPTEMBER 2017

FAIRS

IOFT 2017 will be 40% Bigger!

Reed Exhibitions Japan and Fukui Optical Association, organisers of Asia’s leading optical trade fair - International Optical Fair Tokyo (IOFT) announced that this year’s 30th edition of the show will be a very special one ever. Continuing from previous years, the concept of IOFT 2017 is simple – “Firm business platform in Japan and Asia”.

The concept has not changed but the show is expected conger up an even hotter edition. Many previous exhibitors and new companies have already secured their space. Althouth the space will expand by 40% this year compared to last year, the space is selling out quicker than previous year.

IOFT features special exhibit zones named “Boutique”, “tide – The IOFT Int’l Designers”, “Luxury Zone”, “Eyewear Accessories Zone”.

30th Anniversary Special Model Gallery

Sunglasses Collection 2017-2018

Celebrating the 30th anniversary of IOFT, 30th Anniversary Special Model Gallery will showcase eyewear specially made for IOFT’s Anniversary by the exhibitors.

The sunglasses gallery was launched in 2014 to allow buyers and the media admire and compare the latest collections from the Japanese and international markets. This popular showcase area will be set up with 160 brands on show.

VEDERE INTERNATIONAL – SEPTEMBER 2017

11

FAIRS

Vision Expo West 2017 Early Reports Show Record Buzz, Sales as the Industry Closes Out Preliminary reports indicate strong sales across the show floor and a record amount of social media activity as the industry returns from Vision Expo West 2017 in Las Vegas.

“Social media buzz has reached an all-time high for Vision Expo, reaching almost 12 million impressions shortly after the show floor officially closed on Saturday,” said Melissa Ashley, Reed Exhibitions Senior Vice President. “We’re thrilled that attendees are sharing their excitement about the new collections and latest product launches previewed on the show floor, and engaging with the connections they’ve made via our new events and programs.”

In addition to over 320 hours of education, and over 20 hours of sessions taking place right on the show floor, this year’s Vision Expo West, which took place Sept 14–16, offered 182,000 square feet of exhibit space with more than 60 new fashion brands debuting fall lines, accessories and new eyewear trends throughout the highend fashion pavilions.

12

VEDERE INTERNATIONAL – SEPTEMBER 2017

“Reports from exhibitors indicate that this year’s show has been their strongest in years, with many reporting record show sales and buyers who are delighted with the latest collections,” said Mitch Barkley, The Vision Council Vice President of Trade Shows and Meetings. “We also saw record attendance at many of the special events taking place in and around the show, including the more than 800 individuals who gathered for the hit ODs on Facebook event at TAO Nightclub and more than 100 young professionals who participated in the YPC Happy Hour at LAVO. The excitement and energy felt across all three days was truly remarkable.”

In 2018 Vision Expo East will be held at the Javits Center in New York City from March 15–18, and Vision Expo West, held at the Sands Expo & Convention Center in Las Vegas from September 26–29.

FAIRS

opti Give me five!

opti is getting an additional hall in 2018 The German Optical Show is taking the next big step forward

Fulfilling the wishes of exhibitors and visitors

In January 2018, opti visitors will be able to inform themselves about the newest products in eyeglass frames, contact lenses, spectacle lenses, Low Vision, shop fittings, shop design, accessories, and machines in five halls. opti, taking place from the 12 – 14 of January 2018 at the Fairground Messe München, will remain the first trade show of the year with a complete overview of the entire optics spectrum. Already in January, trade visitors will find everything here that they need to know for the coming business year.

This time on 45,000 square meters; 5,000 more than before, as part of Hall B4 will be used in addition to Halls C1 to C4.

In the next hall, Hall C2, the visitor will find the exhibitors previously in Hall C4 with the latest trends and designs in the YES! area. Bringing the! HOT and the YES! areas closer together was a big wish for visitors and exhibitors. In Hall C3, will move the exhibitors previously in Hall C2: frames by licensed brands, shop fittings, as well as exhibitors from the marketing and sales sector. Contact lenses, spectacle lenses, instruments, and tools will be presented in Hall C4.

Integration of the new Hall B4

Hall B4 is a completely new addition. In the new allocation, it is “the consistent extension of the future C4,” according to Reiter. Here there will be further exhibitors of spectacle lenses, as well as machine manufacturers and exhibitors from the supply industry. Also in Hall B4, will be the international pavilions (including from France, China, Japan, and Korea) as well as the new knowledge-transfer area. Here trade visitors can find the opti forum, with lectures from international top speakers, the opti campus, which will be expanded by international universities in 2018, and the new “Future Shop,” which visualises the OPTIC 4.0 area with all information to the digitalisation in optometry.

“The placement of the exhibitors within the halls and the division by product categories will large remain unchanged,” explains opti project manager Bettina Reiter. “But to sensibly integrate Hall B4, the halls will be re-arranged.” This means: Hall C1 will remain unchanged, the exhibitors previously in C4 will move to C2, and all other halls will move up one place.

Very simple, but first in order: Visitors will get to opti as usual, via the entrances North and North-West, where the car parks are. Visitors travelling by plane or arriving by underground can continue to use the shuttle services from the west entrance or the airport, which will take you straight to opti. Hall C1 will remain the way visitors know and appreciate it. Amongst other things, the !HOT area will be here. The opti-boxes with the most exciting new products and start-ups of the trade can also be found in Hall C1, as well as frames by licensed brands.

14

VEDERE INTERNATIONAL – SEPTEMBER 2017

Opti campus goes international

Foundation for the further development of opti With the current new hall assignments, GHM is already laying the foundations for the further development of opti for 2019 and beyond. Two new halls, C5 and C6, are currently being built at the Fairground Munich and are scheduled to be completed in the autumn of 2018. In the beginning of 2019, opti will also move into those new halls.

FAIRS

INDO OPTICAL EXPO 2017 The second edition of the INDO OPTICAL Expo 2017, Indonesia’s first and only Trade Show for spectacles, frames, lenses and ophthalmic medical instruments will take place November 28-30, 2017 at the Jakarta Expo Center Kemayoran, JIExpo, Hall D2.

The show, organised by Krista Exhibition, will be co-located with IndoMedicare, IndoHealth, INAShop and IOT Expo, The organisers announced 140 exhibitors from 10 countries with Pavilions from Korea, Japan, Taiwan, China, Malaysia, Hong Kong, Italy and Germany. Special focus will be on Fashion and Lifestyle for spectacles & eyewear. The show expects more than 6,000 visitors from 8 countries (retailers, workshops, shopping malls).

The exhibits will be divided in four main zones: Frames, Lens and Parts – Contact lenses and accessories – Optometric Instruments and Machinery – Diagnostic Instruments.

Interesting to know that in Indonesia consumers are sensitive to Fashion and Trend recalls as well as the needs for visual correction. More, several retail groups wish to upgrade and upscale their store to operate in modern luxury malls.

VEDERE INTERNATIONAL – SEPTEMBER 2017

15

Milano Eyewear Show 24, 25, 26 febbraio | 2018

mido.com

3MOMI IS:

SÌ, ITALIANO! The new communication campaign of the Treviso company led by the siblings Valeria, Fabio and Roberto Coppe has arrived.

Many use the phrase Made in Italy, probably too many.

So how do you recognize a (true) Italian?

This is why they have launched the new 2017-2018 communication campaign, “SI, ITALIANO!” featuring 3MOMI. It all starts with the clear affirmation that this company is truly Italian, without compromise.

“We wanted to capture the true essence of Made in Italy - explains Valeria Coppe - and concentrate on what makes us unique both as individuals and as a company.”

The core of the new campaign is Italianesque, a language that is at once both universal and crosscultural. Nobody in the world communicates like Italians: they do not only use words or tone of voice, but also extravagant, clear, unique, unmistakable gestures.

The highlight of the campaign will be a series of videos, launched in conjunction with SILMO 2017 and distributed on all the company’s digital channels.

A classic family lunch, a ball game, a briscola challenge, a Latin lover in action – these are just some of the moments we will experience in the videos. A true concentration of energy and positivity that will emerge in the classic Italian gestures, gestures that are the Italian way of communicating.

“In our eyewear - says Valeria - you can find all this: design, passion, love, family, craftsmanship and a bit of that rebelliousness, typical of us Italians. Because 3MOMI is so: inimitable.”

18

VEDERE INTERNATIONAL – SEPTEMBER 2017

JeanFrançoisRey1985 Stanford

The new world of

JFRey

Password: Destruct Jean-François Rey explores a new creative way in the work of metal-acetate combined frames with a new technical and aesthetic proposition on the faces. The concept focuses on the cutting of acetate, sculpting an astonishing geometry with breaks of materials perfectly mastered. The metal unfolds and redraws the aesthetics of the frame, creating a new graphic balance. The lines and reliefs obtained enrich the aesthetics of the faces and confer style and character to the models. The color DNA of the brand is confirmed once again with a choice of very personal colors that emphasize the elegance and purity of the design. Of singular appearance, the exercise is very complex and demanding in the technical realization. mod Destruct JF1431 JF1428 JF1430

Jean-François Rey 1985 Launched in 2015 with great success, the 1985 collection offers new emblematic pieces created by Jean-François Rey in the 80s and reissued today with a touch of perfectly mastered modernity.

JFRey AERO Designed with a view to make the acetate face lighter, the aerial silhouette of AERO JF1438 combinated frame holds in the creativity and the impeccable aesthetics of its top. Colors and details are thought out, made and worked with a very special attention such as the choice of a satin brushed gold which is revealed glossy on the edge of the metal or the luminous tortoiseshell of the acetate.

Aero JF1438

VEDERE INTERNATIONAL – SEPTEMBER 2017

19

POLICE REDISCOVERS THE REBELS Rebranding and new 2017/18 advertising campaign unveiled Police, the Italian lifestyle brand with its iconic and uncompromising style, has expressed the point of view of the generation grown in the ’80, with the rebellion as their raison d’être.

To meet the change of the world we live in and the idea of rebellion, Police has undergone a profound transformation process of its identity, from the product to the brand.

The creative director Enrico Furlan has reinterpreted classic elements of the Police style in an original vein, joining the established product lines with new collections targeted at the fast fashion segment, focusing on innovation and technology for the Discovery line.

H-ART joined the company for 9 months in its brand redesign and advertising project.

20

VEDERE INTERNATIONAL – SEPTEMBER 2017

Police decided to communicate with the rebels in a new voice, inspiring the concept of the 2017/18 “Quiet Rebels” campaign. The brand is aimed at the Modern Alphas, young people who want to make a mark on the world they live in through their choices.

Unlike in the past, they want to stand out within the group to which they belong.

The “Quiet Rebels” campaign has introduced many innovations in Police’s expressive codes. The shots celebrate the spontaneity and dynamism of the Modern Alphas, encouraging natural expressions and streets in the heart of the city as sets. This campaign is the beginning of the dialogue and collaboration with the Modern Alphas, who more than any other will influence the world of tomorrow.

www.soflexcontacts.com

THE CHAMPIONS OF CONTACT LENS MANUFACTURERS SPECIAL LENS SPECIAL VISION Toric|Multifocal|Toric Multifocal|Soft K II for Keratoconus|Ortho Keratology

SOFLEX

THE most UNIQUE CONTACT LENS EVER

Max Mara

Fashion Show Eyewear Collection

MM 1327

The modernist approach to design is counterbalanced by a classic Max Mara colour palette Max Mara, produced and distributed by the Safilo Group, presents its new Fall/Winter 2017/2018 eyewear collection. Drawing inspiration from Hollywood icon Ingrid Bergman, the new sunglasses and optical frames combine an icy stare with a decisivelyItalian attitude.

In the MM Ingrid sunglasses the bold cat-eye silhouette features a metal core with two separate acetate inserts notched on both sides, enhanced by a fine colour dichotomy. The lateral slits on the frame subtly reveal the metal core, creating a sophisticated Scandinavian design-inspired structure. The result is an architectural blend of geometric shapes and volumetric constructions, toned down by classic hues and refined transparencies. The model comes in five colour combinations.

The MM 1327 optical frame is inspired by the fashion show sunglasses, staying true to their fine aesthetic, yet reinterpreting them with reduced volumes and a subtle version of the notched cuts, now presented as transparent inserts on both sides of the front.

The colour options range from total black to bicolour tones of black/Havana and burgundy/Havana.

The Prism detail – the signature element and leitmotif of Max Mara’s eyewear collections – is revisited as a discreet metal detail on the temple tips and reflects the harmonic balance between the different and complementary sides of the Max Mara woman: femininity and concreteness, aesthetics and functionality, instinct and rationality.

Bella Hadid wears MM Ingrid

22

VEDERE INTERNATIONAL – SEPTEMBER 2017

Renewed preciousness in the Jewel-Eyewear

of Omas Design The latest Omas Design Jewel-Eyewear collection is further embellished thanks to the insertion of hard stones such as amethyst, tiger eye, rutile quartz and pearls, precious elements that give elegance and charm to these new models.

Metal is always the predominant component of these frames, often coupled to sophisticated acetate details.

New character and uniqueness are thus donated to sinuous shapes.

mod Terra C.1

The result is like a goldsmith’s work, the Venetian craftsmanship from which the eyewear company of Segusino (TV) always draws inspiration for his work.

The important link with the land in which this brand was born and continue to grow also emerges in the new image proposed for 2017. As with the launch of the 2016 collection this year as well, the location for the photographic shooting has been the wonderful Venice. The frame chosen for the shooting this year were the pharaonic painted rooms and the majestic terraces of Ca Sagredo, already recognized Museum and National Monument, overlooking the Grand Canal.

Omas Design products are highly appreciated in Italy and abroad. The Italian spirit of the Omas glasses is particularly popular in the foreign markets, that is why the company from Treviso chose to bring his luxurious eyewear in Venice, the symbol city of our country in the world.

mod Siria C.3

VEDERE INTERNATIONAL – SEPTEMBER 2017

23

INVU ultra polarized The next generation polarizing eyewear INVU, the innovative global sunglass brand by Swiss Eyewear Group is already moving into its fifth season!

Created by visionary eyewear industry experts in 2013, INVU is now distributed in over 80 markets worldwide.

The key to INVU’s success is global fashion design, Swiss engineering and the highest quality materials combined with INVU’s state-of-the-art proprietary ultra polarized lens. Last but not least, with a retail price of Euro 50 – Euro 80 INVU has hit a sweet spot with consumers and retailers in today’s challenging economic environment.

“Our first INVU collection was presented to retailers at Silmo” says Jerry Dreifuss, CEO of Swiss Eyewear Group. The show marked the beginning of the global success of INVU. Going forward, we will continue to launch our INVU innovations at the Silmo trade fair.”

The zero base curve combined with the latest, modern mirror coatings is the must have 2017/2018 sunglass trend for Generation Z. The brand new INVU models that are being showcased at Silmo feature a completely screw less construction, engineered in Switzerland, using the highest quality stainless spring steel in combination with a custom-made, thicker ultra polarized lens to give extra stability to the frame.

Together with the 2018 INVU collections, INVU will launch a series of brand new, highly innovative LCD screens that allow consumers to experience the unique benefits of INVU’s ultra polarized lens in-store.

24

VEDERE INTERNATIONAL – SEPTEMBER 2017

New from Soflex

SH Soft K II for keratoconus and irregular cornea The SH Soft K II by SOFLEX CONTACT LENSES is a unique soft contact lens specially designed to successfully correct the vision of keratoconus and irregular cornea patients without compromising comfort.

The unique fitting takes the HVID (Horizontal Visual Iris Diameter) and sagittal height into account, thus ensuring maximum comfort.

Toric Lite Soflex’s toric lens is the new generation of highly successful range of soft back toric lenses for the correction of corneal and partial residual astigmatism.

The Toric Lite lens is easy to fit empirically with a very high success rate.

Multifocal & Toric Multifocal The multifocal lens is a patented design with a central near zone and unique addition.

The multifocal lenses indicated for the optical correction of refractive ametropia (myopia and hyperopia) and presbyopia.

The multifocal toric lens has a back toric design with prism ballast.

U-View Lamp Soflex’s U-View Lamp is a hand held fully portable battery operated Burton type lamp.

The Ultraviolet cool light is the most universally accepted light for diagnosing contact lens fitting.

The lamp has a wide variety of common diagnostic applications including corneal scratches, foreign bodies in the eye.

26

VEDERE INTERNATIONAL – SEPTEMBER 2017

mod Joss 2025

The Proposals of VOLTE FACE Parisian Luxe Codes Model JIPSY 9913 is and elegant and elaborated frame distinguished by an extremely controlled collage of 3 different acetates. Colours charts are harmonious, both sober and sophisticated with a touch of golden glitter that provides light when wearing the frame, subtly flirting with the Parisian Luxe codes.

mod Joy

mod Jipsy 3538

A delicate touch of style distinguishes the feminine model JOY by playing the colour on both sides of the top.

The collage with the Emerald green acetate underlines and illuminates the look, inspired by make-up codes, and provides this model with an original and elegant style.

JOSS 2025 - This “trendy round” model plays sober colours codes with a refined work on metal. Combining acetate with coloured metal small pieces on the faces and temples, the model confirms the decorative use of metal, typical to the brand. Delicate sculpted volumes on these metal pieces create wealth, relief and light for a chic result.

mod Jipsy 9913

VEDERE INTERNATIONAL – SEPTEMBER 2017

27

trends

The new Diesel Eyewear collection (Marcolin Eyewear) designed for the little ones perfectly follows the concepts of the adult collection. The pantos shape of mod. DL5244 is obtained from the processing of the acetate.

Kids and Youngsters

Guess Eyewear (by Marcolin Eyewear) for kids introduces fun color combinations and bright colors, with trendy and contemporary style.

Rectangular silhouette for GU9172 acetate glasses proposed in a rich color palette.

28

Safilo Kids eyewear uses two different bio-polymers, both made with bio-based contents derived from castor oil: a rigid one to give structural performance to the frame and the temples and a soft one to guarantee the best fit on the face, comfort and safety for the user.

Wiley X presents WX Crush, the newest addition to its popular Youth ForceÂŽ line of RX-ready sports eyewear for boys and girls ages 6 to 13+. Eye size 52 mm, bridge size 18 mm and temple measurement 130 mm.

VEDERE INTERNATIONAL – SEPTEMBER 2017

DIGITAL REFRACTOR COURTESY OF MARCO | BLAZE COLLECTION SUNGLASSES COURTESY OF RAY-BAN (RB3574N)

EDUCATION.FASHION.INNOVATION. LAS VEGAS SEPTEMBER 13–16, 2017

VisionExpoWest.com

BROUGHT TO YOU BY:

PROUD SUPPORTER OF:

PRODUCED BY:

trends

Squaring the Circle and Vice Versa

Cutler and Gross TechniColour opticals and sunglasses collection introduces a bold new line of modern styles milled from a solid piece of metal using state of the art technology.

30

AirDP by AirEyeWear, is a concept brand whose founders include Alessandro Del Piero and Lele Danzi.

The first eyewear collection on show at Silmo has two main plus: easier assembly of the lenses thanks to an inner rim or different densities of the front and photochromatic lenses.

The first limited edition of the model Slot BF801 has sold out, so Blackfin decided to relaunch a new numbered, limited edition of this frame. 499 pieces of this roundshaped frame are now available in three colour combinations.

VEDERE INTERNATIONAL – SEPTEMBER 2017

trends

Squaring the Circle and Vice Versa

Introduced by FM Optics (Fair Marketing) in January 2017, the Treboss collection encourages to “look at the fun side of life”.

The collection is playful without being extravagant.

32

Mykita presents its most discreet and minimalistic eyewear collection to date. Mykita Lessrim is based on a barely visible construction creating ultra-light eyewear that blends seamlessly into the facial features.

Ørgreen Optics introduces a milestone innovation in the eyewear industry. A radical new functionality and their new choice of material in a collection that coincides with their 20th anniversary. The QUANTUM Collection.

VEDERE INTERNATIONAL – SEPTEMBER 2017

trends

Metal tubes and lacquers, the new collection ArTchitecture by Catuma is an ode to interior design by Eileen Gray. The bold and complex frame of model Scirocco, available in four colors, becomes ethereal thanks to curves and straight lines in contrast, enriched by lacquers.

The Pleasure of Daring

DadĂ , Karawane collection, Anlogo model. The classic frame becomes an eccentric sunglass, characterized by the raised left eyebrow, by applying a harmonic steel clip featuring elegant metal arabesques.

34

VEDERE INTERNATIONAL – SEPTEMBER 2017

Vivacious and extravagant, Yente - Moscot Originals Collection- is oversized, quirky, and plenty fancy, not unlike the family yente, Great Aunt Etta, for whom this frame is named for

trends

Sama Eyewear’s titanium-based lightweight unisex collection Mechanix is all about the shine and the future.

The Pleasure of Daring

Onice Azzurro is a unique pattern created by Retrosuperfuture for its Super collection. It presents a combination of cool grey, light blue and warm pink tones, blended into a unique finish.

Vinyl Factory presents Barlow, a geometrical shape with smoked glasses crowned by a stainless steel bar. The designers created this model inspired by the rockstars capable of rising stadiums with their charisma.

VEDERE INTERNATIONAL – SEPTEMBER 2017

35

trends

This season’s AW17 collection from FLEYE Copenhagen is dedicated to Scandinavian food culture, intended to inspire with the colors, textures, and layerings of Danish smørrebrød.

Colors, patterns and finishes give a unique look to the latest FYSH UK releases.

Feminine and flattering thanks to its soft modified cat eye shape, F-3583 exhibits an intricate floral laser cut pattern on the front and temples, then digitally printed with 5 colors.

Totally Feminine!

KOMONO, the Belgian watch and eyewear brand, has introduced its Core and Crafted sunglasses collections. In the Rose Quartz collection a warm translucent pink frame is complemented by a cool translucent turquoise temple.

36

Via Spiga Odetta by Zyloware is available in three on-trend colors. This semirimless metal in a modern cat-eye effortlessly transitions from a professional look to a night out with a wink.

VEDERE INTERNATIONAL – SEPTEMBER 2017

trends

Totally Feminine!

For a third year in a row, GUESS Eyewear has partnered with The Get In Touch Foundation to create a limited edition capsule collection that helps support the non-profit organization’s commitment of raising breast cancer awareness. The capsule collection consists of a sunglass and an optical frame enriched by the iconic metal pink ribbon with glitter on each temple tip to commemorate the fight against breast cancer. Each frame is enclosed in a special pink case packaged in a pink gift box. Marcolin will be making a donation to The Get In Touch Foundation.

Futuristic, of the kensie Eyewear Collection by Kenmark Eyewear, is a retro cat-eye clubmaster style, featuring trendy acetate colors. kensie eyewear is inspired by kensie clothes and accessories while playing with the idea of contrast by mixing colors and materials.

Model Carrara of the Red Rose Collection by Ogi Eyewear is a fiercely feminine cat-eye frame featuring a softly-upswept silhouette handmade from translucent high-density acetate—an ultralightweight material with extreme durability

VEDERE INTERNATIONAL – SEPTEMBER 2017

37

trends

The new Barberini Eyewear proposals match trendy design with technical excellence, heralding at the same time the birth of Photopolar lenses.

The Male World

Tom Ford expands his Private Eyewear Collection (produced and distributed

by Marcolin Eyewear) of optical frames and sunglasses made with quality materials, including genuine water Indian buffalo horn and Japanese titanium.

38

The Dutz Eyewear designers have tuned in to the current stripes trend and have given the approaching season a graphic look with linear patterns in persuasive color combinations.

From the Zac Posen Men’s collection by Kenmark Eyewear - RHYS is a retro metal/zyl combination style, with a full rim acetate front and metal temples, featuring metal rivet detailing on the front.

VEDERE INTERNATIONAL – SEPTEMBER 2017

AND NOW THERE‘S EVEN MORE:

OPTI IS GETTING BIGGER! More innovation, more style, more flair. More wide eyes, more aaah and more oooh! More opportunities, more international business and more enjoyment: opti 2018 is expanding to hall B4 and thus offering you more of everything that makes it much more than just a trade fair. Don’t miss it!

FRIDAY – SUNDAY

12. – 14.01.2018 www.opti.de

E-POINT of VIEW

How to Protect the Brand Online?

Jerome Sicard, Regional Manager, MarkMonitor a brand of Clarivate Analytics E-commerce is forecast to increase this year. In Italy, this will be around 20%, reaching the value of 23.4 billion euros. The number of online buyers has grown from 2014 to 2016 by 26% (nearly 21 million), of which 16 million are now defined as regular online shoppers.

Because of the huge success and spread of digital channels, counterfeiters are also evolving their tactics to take advantage of the situation and mislead consumers. As a result, customers may unknowingly buy counterfeit products or have their personal data stolen.

Among the many techniques used by fraudsters, brand impersonation is one of the most common. Brand impersonation isn’t industry specific, and no-one is

40

VEDERE INTERNATIONAL – SEPTEMBER 2017

immune — from music piracy to movies, travel scams, fake drugs, car parts, clothing and accessories, everything can be exploited. Counterfeiters can use the content and images of the original brand websites, URLs that look authentic but are not (known as cybersquatting), and use other techniques to steal web traffic. In this way, counterfeiters can easily hijack brand traffic, misleading both consumers and businesses.

For the brands this results in a loss of the web traffic, revenues and customer loyalty.

MarkMonitor, the world leader in enterprise brand protection, has listed some top tip for brands to help combat counterfeiting and cybercrime:.

E-POINT of VIEW

1 2 3

Monitor and protect web traffic, preventing counterfeiters from intercepting it. This practice can have a significant impact on your company’s revenue, so take proactive measures so that potential customers don’t visit fraudulent websites and buy counterfeit products that claim to be genuine.

Make sure that distributors, affiliates, franchisees and all brand business partners that attract online traffic and generate indirect revenue are aligned with brand guidelines. Brand perception must be consistent across all channels.

Registration of domain names and social media profiles. The brand guidelines need to be very clear about who in the organisation is able to do what. This also applies to working with third-party organisations, such as a marketing agency, that may also register names on behalf of a client. In this case, who controls the domain name? And what happens to ownership once the working relationship is over? The same principle applies to employees; if anyone can register a domain name or social media profile for a sub brand or marketing campaign, there is the danger that if that employee moves organisations or roles, the documentation, log in and renewal details may be lost.

4

Protect brand reputation on all digital channels, including social and mobile. The spread of these channels has also led to an increase in threats, including brand impersonation and the sale of counterfeit products through unauthorized profiles or applications.

5

Monitor the Deep Web. Companies need to monitor what is happening in these dark areas of the Internet, used by cyber criminals to sell counterfeit products, steal personal information and spread malware. Consumers can be lured into the Deep Web by clicking on links in spam and advertising, or by navigating to domain names compromised by cybersquatting. A good online brand protection strategy must absolutely include monitoring and controlling these areas of the web to ensure maximum security.

VEDERE INTERNATIONAL – SEPTEMBER 2017

41

NEWS

New headquarters for Andy Wolf Eyewear The Austrian eyeglass manufacturer Andy Wolf Eyewear started the construction of the new extension of approximately 1,000 m2 to its corporate headquarters in Hartberg. After more than 10 years at this location, the company headquarters is being expanded with a modern addition.

“If all of the construction is completed as planned, we will be able to move into the new rooms in May of 2018” said Andreas Pirkheim, Chief Executive Officer.

Additionally, it was very important to us that we build ecologically and work with firms from the region,” said Katharina Schlager, Executive and Designer.

Brando relaunches Phillipe Chevallier The new collection of the iconic French eyewear brand Phillipe Chevallier, will be unveiled by Brando at SILMO 2017. Originally a jewellery designer in Paris, Phillipe Chevallier began to design eyewear in the late 60’s, gaining notoriety for the creations he did for Lanvin and Pierre Cardin. He launched his eponymous brand in 1968. Michael Jardine, Brando’s Founder and CEO, who acquired the trademark some years ago says “We have worked alongside Phillipe to capture the joie de vivre of the original brand”.

TONINO LAMBORGHINI AND AVM 1959 Tonino Lamborghini and AVM 1959 announced a licence agreement for the production and the worldwide distribution of glasses and sunglasse branded Tonino Lamborghini. The agreement is valid for 5 years, starting from January 2018.

The new collection Tonino Lamborghini Eyewear, scheduled for SS 2018, will be a premium line, inspired to values shared between the two partner companies: Made in Italy, luxury, design, style, innovation, high quality materials and attention to detail.

42

VEDERE INTERNATIONAL – SEPTEMBER 2017

NEWS

BARBERINI EYEWEAR and 8 POINTS Barberini Eyewear and 8 Points Inc. announced an exclusive distribution agreement for the collection of sunglasses and prescription sunglasses for Canada and the United States. Fernando Silva, president of 8 points Inc., said: “We couldn’t be more excited to be the North American distributor for such an opulent eyewear collection. This company boasts organic and luxurious products as they own the entire production from mining the Rare Earths, refining their glass, and producing their lenses, renowned as the best in the world.”

HOYA Corporation Completed Acquisition of Performance Optics, LLC HOYA Corporation (HOYA) announced in August the completion of the acquisition of Performance Optics, LLC (Performance Optics), including its subsidiaries VISION EASE and Daemyung Optical. Performance Optics is a global ophthalmic lens manufacturer specializing in polycarbonate, photochromic, polarized and high index eyeglass lenses. The acquisition complements the HOYA Life Care portfolio, further expanding both HOYA’s geographic reach and product offering for its HOYA Vision Care division.

Essilor reaps Awards Essilor was recognized by the Sustainable Business Awards, Singapore, in this year’s newly added category “UN Sustainable Development Goals: Understanding the company’s roles and initiatives in working to deliver the UN SDGs”.

Essilor has also been named by Forbes as one of 100 of the world’s “Most Innovative Companies” for 2017. The company is in this list for the 7th year in a row.

Last but not least, Essilor has been a Gold sponsor of the 2nd World Congress of Optometry (WCO) in Hyderabad, India.

Jayanth Bhuvaraghan, Essilor’s Chief Mission Officer, while receiving the award

44

VEDERE INTERNATIONAL – SEPTEMBER 2017

Your Gateway

to the MENA region’s Optical Market access over

4,000 LEADI NG B AT VIS UYERS ION-X

Vision-X is the biggest participation of the German optical industry outside Germany. We understand that it is important to be here at Vision-X in order to create opportunities in the MENA region

Peter Frankenstein, Head of Consumer Optics, the German High-tech Industry Association (GHIA)

for the €2.4 billion Middle East Optical Industry* *GfK – MENA Optics Industry Outlook

CONTACT US NOW TO BOOK A STAND Tel: +971 4 308 6243/6213

In Association with Official Media Partner

Organised by

ARABIA 2017

Email: visionx@dwtc.com

ARABIA 2017

Official Travel Partner

Web: www.vision-x.ae/enquire Official Airline Partner

Official Publisher

Official Courier Handler

NEWS

Alain Miklitarian is the new Artistic Director of Gold and Wood In 2017, the Luxembourg based brand Gold and Wood has had a tremendous growth period both domestically and internationally.

It’s founder, Maurice Leonard, has a desire to capture the momentum and change the trajectory for the brand. Achieving instant credibility and global authority, he has joined forces with the famous designer Alain Miklitarian, creator of eyeglasses and of the international brand Alain Mikli. Alain Miklitarian will take up the position of Artistic Director commencing during the Silmo Fair, in Paris October 2017.

Maurice Leonard

Alain Miklitarian

Glass’Yourself becomes La lunette Française Many news for the young French company Glass Yourself which offers customized frames. First, the new name that now is La Lunette Française by Glass’Yourself. They also signed a partnership with LUZ, the French group of independent opticians that has more than 1,500 members.

Sergio Tacchini and Gem Lunetterie

The Italian brand of sportswear Sergio Tacchini enters the eyewear world thanks to the license signed with the French GEM Lunetterie. This opens for Sergio Tacchini a new market, and eyewear will enrich the brand offering that nowadays includes clothing - both tennis and sportswear - underwear, beachwear, footwear, children’s collection, perfumes, watches, homewear.

46

VEDERE INTERNATIONAL – SEPTEMBER 2017

NEWS

Kirk & Kirk expand with New American Office The British brand Kirk & Kirk announced the opening of a new American office, which will allow them to better support the demand within this rapidly developing market.

The new office, based in Philadelphia will be led by James Koh – who brings more than a decade of experience working with some of the finest independent eyewear brands in the world.

La Matta: new Advertising Campaign “Animal Instinct” is the mantra behind the new advertising campaign by La Matta, the Area98 brand. The advertising campaign features an adult, modern, sensual woman whose femininity explodes in the images, accompanied by natural detailing such as ostrich and peacock feathers, which reflect the animal inspiration behind this collection of eyewear.

Marchon Eyewear in Turkey Marchon Eyewear, Inc., announced the acquisition of a majority interest in the company’s exclusive distributor in Turkey, Enternasyonal Gözlük, now operating as Marchon Turkiye. The closing occurred on July 28, 2017. “This is an important and strategic acquisition which allows us to take a majority ownership interest in our business and distributorship in Turkey,” said Nicola Zotta, President & CEO of Marchon. Turkey is a sizable and growing market, which is rapidly advancing in population and affluence with an important and relatively young, fashion conscious demographic.

Nicola Zotta

VEDERE INTERNATIONAL – SEPTEMBER 2017

47

The First International Magazine on Optics and Eyewear - September 2017

SPECIAL SILMO

ADVERTISERS 3MOMI

p1

Publisher

CBM ONLUS

p 43

Edizioni Ariminum Srl

HONG KONG OPTICAL FAIR

p 33

Via Negroli 51/A - 20133 Milano Italy

INVU

Cover II

Tel.+39/02.73.00.91 r.a. – Fax. +39/02.71.73.46

IOFT

Cover III

J.F.REY

p2

MAX MARA – SAFILO GROUP

p 25

Publishing Director

MIDO

p 16 - 17

Isabella Morpurgo – isabellamorpurgo@vedere.it

OMAS DESIGN

p7

OPTI

p 39

Advertising

POLICE - DE RIGO GROUP

p 13

Isabella Morpurgo

SILMO

Cover IV

SOFLEX

p 21

TECHNO DESIGN

p 31

VISION EXPO WEST

p 29

VISION-X

p 45

www.vedere.it welcome@vedere.it

Editorial Staff redazione@vedere.it – editorialstaff@vedere.it Layout Enrico Alvarez – ea@vp-associati.com

Subscription Department ****************** Rita Ferraro abbonamenti@vedere.it / subscriptions@vedere.it

• The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221 Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata • Reproduction without written express authorization of the publisher is prohibited.

PRINT: Pixartprinting S.p.A. Via 1° Maggio, 8 - 30020 Quarto d’Altino VE - Italia

The 30th anniversary of IOFT will be special one. Don’t miss out!

Anniversary

Oct. 11 - 13, 2017 Tokyo Big Sight, Japan Organised by: Reed Exhibitions Japan Ltd. / Fukui Optical Association

www.ioft.jp/en/ Reed Exhibition Japan Ltd IOFT Show Management TEL: +81-3-3349-8508 E-mail: ioft-eng@reedexpo.co.jp A division of Reed Business Registered in England, Number 678540

SHOW silmoparis.com