Taking Care of Business Issue #3 2024

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ISSUE #3 2024 VEGAS CHAMBER TRAVEL PROGRAM SPRING CLEANING YOUR BUSINESS COVER STORY: AI INTEGRATION IN THE WORKPLACE
2 #3 2024 TAKING CARE OF BUSINESS Greenberg Traurig is a service mark and trade name of Greenberg Traurig, LLP and Greenberg Traurig, P.A. ©2024 Greenberg Traurig, LLP. Attorneys at Law. All rights reserved. Attorney Advertising. °These numbers are subject to fluctuation. 39538 GT_Law Greenberg Traurig, LLP  GT_Law GreenbergTraurigLLP  MICHAEL J. BONNER | MANAGING SHAREHOLDER, LAS VEGAS 10845 Griffith Peak Drive | Las Vegas, NV 89135 | 702.792.3773 Greenberg Traurig’s lawyers have deep Nevada roots. Since opening our Las Vegas office over 19 years ago, and with the resources of one of the world’s largest law firms, we have represented Nevada companies in some of their most important litigation matters and strategic transactions. YOUR GO-TO LEGAL ADVISOR IN A CHANGING WORLD. GTLAW.COM GREENBERG TRAURIG, LLP | ATTORNEYS AT LAW | 2650 ATTORNEYS | 47 LOCATIONS WORLDWIDE ° WORLDWIDE LOCATIONS United States, Europe and the Middle East, Asia, Latin America PRACTICE AREAS JURISDICTIONS CHAMBERS RANKINGS GLOBALLY 60+ 80+ 580+

Betsy Fretwell

TAKING CARE OF BUSINESS

The Vegas Chamber Business Magazine 2024

BOARD OF TRUSTEES

Jeremy Aguero Applied Analysis

Brandon Barkhuff

NV Energy

Paul Anderson

Immediate Past Chair

Boyd Gaming Corporation

Janet Uthman Chair-Elect

Cox Communications

Hugh J. Anderson Vice Chair of Government Affairs Hightower Las Vegas

Michael Bolognini MFB Enterprises, LLC

Gina Bongiovi Bongiovi Law Firm, LLC

Michael Crome Vice Chair of Finance Las Vegas Raiders

Michael Feder Dickinson Wright PLLC

Lori Nelson-Kraft Las Vegas Convention & Visitors Authority

Ellen Schulhofer Brownstein

Terry Shirey

Nevada State Bank

Chris Wilcox Eide Bailly LLP

Ryan Woodward National Technical Institute

Maj. General Ondra L. Berry

Nevada National Guard

Danielle Bisterfeldt

Howard Hughes Corporation

Justin Brown

Southwest Gas Corporation

Kerry Bubolz

Vegas Golden Knights

Bob Cerminaro

Bank of Nevada

Vince Ciminise

Valley Bank of Nevada

Tyler Corder

Findlay Automotive

Jaime Cruz Workforce Connections

Teresa DiLoreto

Nevada Military Support Alliance

Victor Fuchs

Helix Electric

Brig. Gen. Richard Goodman

Nellis Air Force Base

Jan Jones-Blackhurst

Caesars Entertainment Corporation

Chuck Ley

Cornerstone Merchant Services, Inc.

Dr Rex F. Liu

Family & Cosmetic Dentistry

Napoleon McCallum

Sands Corporation

Bill Nelson

BDO USA, LLP

Shaundell Newsome

Sumnu Marketing

Karla Perez

Universal Health Services

Tina Quigley

Las Vegas Global Economic Alliance

Larry Singer Newmark

Vjollca Tarjan

Wells Fargo

Bryant Thornton

Republic Services

Keith Whitfield University of Nevada, Las Vegas (UNLV)

Michael Woodfield

JP Morgan Chase

2024

EMERITUS BOARD

Jay Barrett

The JABarrett Company

Michael Bonner

Greenberg Traurig

Bob Brown Opportunity Village

Sen. Richard Bryan

Steve Hill

Las Vegas Convention & Visitors Authority

John Guedry

Fafie Moore

ERA Brokers Consolidated

Bill Noonan

James Prather

Las Vegas Review-Journal

Bruce Spotleson

The Neon Museum

Vicky VanMeetren

Roseman University of Health Sciences

PAST CHAIRS

Berlyn Miller 1979

Phil Arce 1984

Elaina Blake 1985

Dave Vlaming 1986

Jeffrey A. Silver 1988

Peter Thomas 1989

William Martin 1991

Bob Maxey 1992

David Smith 1994

Ted Wiens, Jr. 1995

John O’Reilly 1996

Diane Dickerson 1997

Edward Crispell 1998

Bill Wells 2001

Jay Kornmayer 2002

Lou Emmert 2003

Tim Cashman 2004

Hugh Anderson 2005

John Wilcox 2006

Fafie Moore 2008

Steve Hill 2009

Kristin McMillan 2010

Michael Bonner 2011

Kevin Orrock 2012

Jay Barrett 2013

Bruce Spotleson 2014

Bob Brown 2015

John Guedry 2016

Bill Noonan 2017

Michael Bolognini 2018

Terry Shirey 2019

Tom Burns 2020

Gina Bongiovi 2021

Michael Feder 2022

Paul Anderson 2023

#3 2024 TAKING CARE OF BUSINESS 3 TABLE OF CONTENTS 04 Welcome Letter 09 Member Anniversaries 10 Welcome New Members 12 Member Spotlight 14 COVER STORY: AI Integration in the Workplace 18 Chamber News 20 Spring Clean Your Business 22 Mayor’s Fund Las Vegas 23 Pioneer Award 24 President’s Club Spotlight 26 AI & Cyber Security 28 GYC: PR Strategies 30 Ribbon Cuttings 32 Fingerprinting Express: 401(k) 34 Estate Tax Changes 36 Member News Brownstein 38 Trustee Michael Woodfield 40 Leadership Program 42 Pressroom Vegas Chamber 575 Symphony Park Avenue, Ste. 100 Las Vegas, NV 89106 702.641.5822 • VegasChamber.com
BETH
President & CEO Vegas Chamber 2024 EXECUTIVE COMMITTEE
MARY
SEWALD
Grand
Chairwoman Formula 1 Las Vegas
Prix
Taking Care of
(USPS #717-970) is published by Vegas Chamber 575 Symphony Park Ave., Ste. 100 Las Vegas, NV 89106
Business
EDITORIAL POLICY: Taking Care of Business is a member newsletter of the Vegas Chamber. The Vegas Chamber welcomes input, ideas and suggestions from our members. As with any periodical, we must adhere to strict deadlines and we reserve the right to edit all materials submitted for publication. Commentaries that are marked as such do not necessarily reflect the opinion or position of the Chamber, its trustees or employees. The Vegas Chamber cannot guarantee the validity or accuracy of the content of paid advertisements. All content is subject to change. Questions or concerns about content of Taking Care of Business can be addressed to the Vice President of Marketing and Brand Strategy, Vegas Chamber, 575 Symphony Park Avenue, Ste. 100, Las Vegas, NV 89106.

A WELCOME MESSAGE FROM CHAMBER PRESIDENT AND CEO

As spring arrives, now is a good time to think about ways to refresh your business. Artificial Intelligence, while it can seem a bit daunting, offers many ways to bring more efficiency to your business. The cover story of this magazine explores some of the most affordable and accessible AI tools that can help you. From using ChatGPT to improve your writing to utilizing business analysis tools, AI is here to stay. And savvy business owners are embracing many of these tools to get ahead of their competition.

Now is also a great time to “Spring Clean” your business. Just as you clean out your closets and get rid of clutter in your home, your business will benefit from a good refresh. There are many business tasks that most of us put off. Finding time to dust off your business plan, audit your website, or revamp your marketing strategies can breathe new life into your business and energize your entire team.

Save the date & contact

Speaking of your team, one of the most effective ways to attract and retain great employees is by offering an employer-sponsored 401(k) plan. It is important to be aware recent legislation passed by the Nevada Legislature mandates that most Nevada employers will have to offer a retirement plan to their employees by July 2025.

One way to get ahead of these new regulations is by adopting the Vegas Chamber 401(k) plan for your business. The Vegas Chamber 401(k) plan gives members of all sizes an affordable way to provide this invaluable benefit. The Vegas Chamber 401(k) plan has many robust investment options, as well as reduced administrative costs. There is information in this magazine on how to incorporate this 401(k) plan into your business.

The Vegas Chamber is always focused on finding ways to elevate our business community. This month, we will lead a Business Leaders Exchange to Hawaii. Our two states share many of the same challenges, including our core industry of travel and hospitality, as well as workforce development and retention.

During our trip, Chamber trustees, Nevada state elected officials, and business leaders will discuss best

practices with business and state leaders in Hawaii. This is an opportunity to learn from each other, as well as build stronger relationships between our two states. I look forward to reporting back to you the results of our conversations.

Thank you so much for your membership in the Vegas Chamber. Please reach out if there is anything we can do to serve you and your business.

4 #3 2024 TAKING CARE OF BUSINESS

BUSINESS EXPO, a Vegas Chamber signature event, o ers a large-scale business-to-business trade show experience for companies of all sizes and industries. With more than 150 exhibitors and over 1,000 attendees, this annual tradeshow highlights your brand to the Las Vegas community like no other event.

BUSINESS EXPO is tailored to small business and the perfect place to network and secure new business opportunities. JUNE

NOON - 5
The Expo at World Market Center BUSINESS EXPO 2024 A Vegas Chamber Signature Event CLICK
TO RESERVE YOUR BOOTH TODAY!
26, 2024 •
PM
HERE

WHAT’S HAPPENING?

UFC

6 #3 2024 TAKING CARE OF BUSINESS
CLICK HERE FOR VEGAS CHAMBER EVENTS 16 TUESDAY, APRIL 16 CHAMBER VOICES TOASTMASTERS 11:30 AM – 12:45 PM Cross Country Mortgage 2 THURSDAY, MAY 2 MEMBER ORIENTATION - EXCLUSIVE FOR CHAMBER MEMBERS 11:30 AM - 1 PM Vegas Chamber 7 TUESDAY, MAY 7 CHAMBER VOICES TOASTMASTERS 11:30 AM – 12:45 PM Cross Country Mortgage 17 WEDNESDAY, APRIL 17 BUSINESS AFTER HOURS - EXCLUSIVE FOR CHAMBER MEMBERS 4:30 – 6:30 PM Kona Grill Summerlin CLICK HERE for more Vegas Chamber Events 14 TUESDAY, MAY 14 MAC NIGHT OUT 5:30 - 8:30 PM Westgate Las Vegas Resort & Casino TUESDAY, APRIL 16 CHAMBER CONNECTIONS PM 5:30 - 7 PM Brydan Solutions
APRIL 16 PRESIDENT’S CLUB & VYP+ MIXER 5:30 PM – 7:30 PM Legacy Club at Circa 24
APRIL 24 CHAMBER CONNECTIONS AMEXCLUSIVE FOR CHAMBER MEMBERS 7:30 – 9 AM Summerlin Hash House a Go-Go
MAY 7 UFC FACILITY TOUR - EXCLUSIVE FOR EXECUTIVE WOMEN’S COUNCIL 4:40 - 6:30 PM
TUESDAY,
WEDNESDAY,
TUESDAY,
Facility
7
CONNECTIONS PM 5:30 - 7 PM
Bar
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CHAMBER
Rockstar
SUMMERLIN.COM ©2024 The Howard Hughes Company, LLC. All rights reserved It’s all right here. From the simple to the spectacular. Office. Retail. Dining. Professional Sports. Strip & Red Rock views. Unrivaled location. Superior walkability. Connectivity. Sustainability. It will define the difference between living to work and working to live. And you’ll only find it here in Summerlin. 702.688.6900 Charles Van Geel, NV License # BS.044616 / PM.162448 Amy Lance, NV License # S.0051283 CLASS-A OFFICE NOW LEASING 1700 PAVILION Downtown Summerlin MERIDIAN 147,000 SF Office I-215 & Town Center Drive

VEGAS CHAMBER TRAVEL

THE VEGAS CHAMBER TRAVEL PROGRAM

The Vegas Chamber has launched a new travel program to provide members the opportunity to see the world. Our first trip will be to Italy in November.

THE BEST OF AMALFI COAST TOUR with optional Rome extension by Aventura World, in partnership with the Vegas Chamber, offers travelers a captivating journey through Italy’s cultural and natural wonders, showcasing why the country is one of the world’s best-loved destinations. With two-thirds of the world’s historical artistic heritage found in Italy, the tour promises an immersion into the country’s rich culture.

As soon as travelers set foot on the Amalfi Coast, they are greeted by a blend of history and nature that is truly enchanting. From the majestic Cathedral of Amalfi to the elegant villas of Ravello and the numerous churches scattered throughout the region, the Amalfi Coast’s historical legacy is on full display.

NOVEMBER 1-8, 2024

8 Days, 6 Nights

Includes Roundtrip airfare from Las Vegas, NV, first-class hotel accommodations, superb meals, sightseeing tour program and more.

Members: $3,999, Non-members: $4,099

The tour also introduces visitors to the pleasures of Italian life, from indulging in the finest gastronomy to appreciating cutting-edge design. Whether savoring traditional Italian dishes overlooking the azure waters of the Mediterranean or simply em-

bracing the art of “dolce far niente,” the joy of doing nothing and soaking up the atmosphere, Italy offers an experience for lovers of all that is good in life.

Throughout the journey, guests are treated to a series of unforgettable experiences, from exploring the Galli’s Isles off the coast of Positano to discovering the hidden wonders of the Emerald Grotto. The Amalfi Coast’s warmth and beauty captivate travelers at every turn, leaving them with memories to cherish for a lifetime.

With its unparalleled blend of history, culture, and natural splendor, the Best of Amalfi Coast Tour by Aventura World invites travelers to embark on a journey of discovery through one of Italy’s most beloved regions. Whether admiring ancient ruins, savoring exquisite cuisine, or simply basking in the beauty of the Mediterranean landscape, this tour offers an unforgettable experience for all who embark upon it.

An optional Rome extension is also available which includes hotel, superb cuisine, and sightseeing including local guide and all entrance fees as follows: Full day tour of Rome, including the Vatican Museums, Sistine Chapel and the Colosseum.

For more details and reservations contact:

Shane Hamlett

Email: shamlett@vegaschamber.com

Telephone: 702-205-5892

To download a more detailed tour information and tour registration click here.

8 #3 2024 TAKING CARE OF BUSINESS
NEW

54 Years

43 Years

34 Years

33 Years

32 Years

30 Years

27 Years

26 Years

24 Years

23 Years

22 Years

21 Years

20 Years

15 Years

10 Years

VEGAS CHAMBER MEMBER ANNIVERSARIES THANK YOU FOR YOUR

SUPPORT

APRIL ANNIVERSARIES

5 Years

JANUARY ANNIVERSARIES

FRIENDLY FORD

LAS VEGAS REALTORS

PRESTIGE TRAVEL & CRUISES

BROWN & BROWN INSURANCE OF NEVADA, INC

NEVADA BROADCASTERS ASSOCIATION

ROLLADEN ROLLING SHUTTERS

BANK OF NEVADA

UNIVERSITY OF PHOENIX

NEVADA PUBLIC RADIO

WELLISH VISION INSTITUTE

SMART CITY NETWORKS

CAROTHERS INSURANCE AGENCY

IDEAL SUPPLY CO., INC.

FERRARO GROUP

SALVATION ARMY

COMFORT ENGINEERING

GENERAL SERVICES CORPORATION

KERN RIVER GAS TRANSMISSION

CONSUMERS PIPE & SUPPLY

AIR CITY HEATING & COOLING

GO GLOBAL REALTY

MVESTOR MEDIA

SOUTH POINT HOTEL & CASINO

U-HAUL COMPANY OF NEVADA, INC.

HRC (FORMERLY HOULDSWORTH, RUSSO & COMPANY)

MATTER REAL ESTATE GROUP

NATIONAL TECHNICAL INSTITUTE

PROMO DIRECT

PROSTONE GROUP LLC

ACS VENTURES, LLC

1 Year

ADVANTAGE TRAILER RENTALS

ALLEXUS VILLEGAS - LUXURY REAL ESTATE

CONSULTANT

AMH

ARLEAN RICHARDS MEDIA COMPANY

ARNOLD OLSON ASSOCIATES

BANDURI HOLISTICS

BATTLES CLEANING SOLUTION

BODY20 LAS VEGAS

CBIZ

CENTENNIAL HILLS CITY LIFESTYLE

CORK DISTRIBUTORS, LLC

DIANE WELCH, ESQ.

DRAGONFLY ENERGY

EVERLIGHTS

FANTASTIC INDOOR SWAP MEET

FRANCO & SONS INC DBA FNS CATERING & SUPERIOR EVENT SERVICES

GIUSEPPE’S BAR & GRILLE

GIUSEPPE’S ITALIAN GRILLE

GOODY’S ORIGINAL POPCORN

KELLER WILLIAMS REALTY LAS VEGAS

KONA GRILL

KOR BUILDING GROUP, LLC

LAS VIRGOS LASHES, LLC

LAYLA A SOCIAL SALON

LEAN DOG FITNESS

LIMITLESS SPORTS MEDICINE

LOGO DROPPERS

NEVADA MEDICARE

PEARCE BESPOKE LAS VEGAS

PECCOLE MANAGEMENT AND CONSULTING LLC

PHOENIX RISING PSYCHOLOGICAL SERVICES, PLLC

PRIMECARE BENEFITS GROUP

PRISON FAMILIES ALLIANCE

PURE INFUSION SUITES

RAPAPORT USA

RHINO SQUAD

RICE REUTHER SULLIVAN & CARROLL LLP

ROAM N STOP E LAKE MEAD

RX.HEALTH

SOAR CHILDCARE ACADEMY

SSS PUBLIC AFFAIRS

SYN CYBER

TAHOE CHAMBER OF COMMERCE

THE VEGAS WEDDING CHAMBER

WATCH SECURITY SERVICES LLC

WEST SACRAMENTO LAND COMPANY

#3 2024 TAKING CARE OF BUSINESS 9

WELCOME NEW PRESIDENT’S CLUB MEMBERS

APRIL 2024

AEGIS ACQUISITIONS

CALLIDUS COMPANIES

MCDONALD’S CORPORATION

NEWGEN BUSINESS SOLUTIONS / CONVENTIONSUITE

10 #3 2024 TAKING CARE OF BUSINESS

April 2024

WELCOME NEW MEMBERS

1 ACES ART AND DESIGN

ADECCO

ALLEGIANT ELECTRIC LLC

AURORA EVENT TEAM

BELZ & CASE GOVERNMENT AFFAIRS

BLUE SKIES EQUIPMENT FINANCIAL LLC

BR SOLUTIONS LLC

CASHMAN PHOTO ENTERPRISES

CORE PERSONNEL STAFFING SERVICES

EAGLE CHARTER SCHOOLS OF NEVADA

ENCOMPASS HEALTH

REHABILITATION HOSPITAL OF LAS VEGAS

EUGENE BURGER MANAGEMENT CORPORATION

FIRST CITIZENS BANK

FORCE INDUSTRIAL MECHANICAL

GLOBAL TIME REALTY

GSK INDUSTRIES INC DBA QUALITY

ONE POOL MANAGEMENT

HARRIS KIDZ LEARNING ACADEMY

HERKULES HEALTH

HYPERLOCAL MEDIA NEVADA LLC

JOY A BALLOONS

LAS VEGAS RICKSHAW

MCKINNEY TRAILER RENTALS

MIAMI GRILL

MORNINGSTAR SENIOR LIVING AT THE CANYONS

MRS. FIX IT

MYTRADEZONE.COM

NEON DWARF COMICS LLC

NEVADA 9

OKADA MECHANICAL

ORTHOPAEDIC INSTITUTE OF HENDERSON

OUTFRONT MEDIA

OXFORD EARLY LEARNING CENTER

PAYCOM

PRECISION TUBE LASER

REESE RING VELTO PLLC

SABOR CHEFS

SCHOLARSHIP SOLUTIONS

SIGHT&SOUND EVENT CENTER

TH!NK

THE DELOS SYSTEM

THE REDHEAD SOLUTIONS

UNIVERSAL IMMIGRATION

AGENCY

VIM COFFEE CATERING

WE DO EVERYTHING WITH LOVE

CHILD CARE

WHATABURGER & PARRY’S PIZZA

LAS VEGAS

#3 2024 TAKING CARE OF BUSINESS 11

LIVE GOOD INC.

A LEGACY OF IMPACT WITH “A CELEBRATION OF LOVE AND UNITY” EVENT SERIES

LIVE GOOD INC., a pioneering student-run organization committed to making a positive impact on society and the environment, continued with its mission to uplift, support and serve others with its first-ever, “A Celebration of Love and Unity” esports charity gaming event.

In partnership with the UCI Esports Department, the charity event was held at the UCI Esports Arena in Irvine, CA. All proceeds went to the YouthBuild Charter School in the Inland Empire to aid in supporting and providing the necessary tools to empower, educate, train, and employ low- to moderate-income, at-risk youth and young adults.

UCI is the first public university to create an official esports program. It was launched in the spring of 2016 and on September 23, 2016, the UCI Esports Arena powered by iBUYPOWER was opened. The program is directed by Mark Deppe and is recognized as one of the best and most comprehensive esports programs in the world.

LIVE GOOD INC. has supported education, homelessness, and empowerment initiatives that have had a transformative impact on individuals and families. The esports gaming fundraisers are part of Live Good’s “A Celebration of Love and Unity” charity event series. Past events include the “Live Good Charity Auction, Lunch with Irvine

Mayor, Farrah Khan” and “The Celebration of Love and Unity Marathon held over the Golden Gate Bridge in San Francisco.”

Jennifer Chi, founder and CEO of Live Good Inc., and her team have dedicated themselves to fostering progressive change and building bridges to unite diverse communities. From humble beginnings, this organization has grown into a dazzling powerhouse of positive influence, touching the lives of countless individuals and creating a legacy of impact.

“A special thank you to the UCI Esports Department for being a positive force in an exciting new industry. You are leading the way in creating a more inclusive environment online and we are honored to have the UCI star players participating in our esports charity gaming event. The purpose of this event is to raise funds for an underserved school while celebrating diversity and strength in unity. Thank you for encouraging these brilliant young minds to use their talent for good.”

- Live Good Founder & CEO, Jennifer Chi

For more information, and updates about future “A Celebration of Love and Unity” esports charity gaming events, please visit Live Good Inc. Follow on Instagram, Facebook and Twitter @LiveGoodInc

12 #3 2024 TAKING CARE OF BUSINESS MEMBER SPOTLIGHT
CONTENT PROVIDED BY Live Good Inc.
CLICK TO REGISTER

INTEGRATION IN THE WORKPLACE AI

COVER STORY
COVER STORY:

AI TOOLS & THEIR IMPLEMENTATION

In an article titled “Digital Life in 2025” published by PEW Research Center in March of 2014, experts and technology builders were asked about where humanity and technology will stand in 2025. The overall response described an effortless information-based environment in which the internet flows in our daily lives like electricity. In what was referred to as “The Internet of Things”, we all would be tapping into technology that is made of artificial intelligence-enhanced cloud-based information storage and sharing. Sound familiar?

Jumping forward to the convenience of things in 2024, chances are you have an AI assistant. Your assistant may be catering to your needs several times a day or simply on call 24/7. With features like Google Assistant or Siri, it is quite effortless in today’s internet of living to continue eating your meal, driving to work, or streaming your favorite show while your phone responds to your voiceto-text query. The report or presentation you (or someone else) created that is due by Wednesday can easily be accessed and edited by both parties from completely separate locations.

In 2024, you simply cannot avoid the topic (or use) of artificial intelligence. Some major topics include AI Regulation and the inevitable influence of AI on jobs. AI in the workplace may be moving at a pace most are unaware of due to the seamless flow and accessibility. The most readily available and utilized AI application today is any form of a chatbot. The definition of a chatbot is a computer program designed to simulate conversation with human users.

A leader in the chatbot space, ChatGPT is used to converse with users, answer user’s questions and generate text. ChatGPT is used by professionals as a tool to create written content, like articles, emails, essays and even code. The description of this chatbot may sound like an autopilot feature in the 2024 workplace vehicle, but it’s becoming necessary. ChatGPT’s developer, OpenAI, is also responsible for designing AI models GPT-4 (subscription version), DALL-E and DALL-E 2 which creates images from text. (See our image prompts later in this article.)

According to a Harvard Business School study reported by Andrew Birmingham, Editor of CX, Martech, and Ecom at Mi-3, ChatGPT has the potential to elevate the capabilities of lowperforming individuals and reduce the disparity

with high achievers (Birmingham, 2023). The study, conducted at the Boston Consulting Group, revealed that across all tasks, employees utilizing GPT consistently surpassed their colleagues in performance, underscoring the importance of training in harnessing this skill…or potential.

In marketing, ChatGPT in its current form improves the right-brain performance of marketers by 40 percent. Again, that is in its current form. Its current form is still very new to most people for many reasons. Some think it’s an odd concept or even intimidating to ask AI for assistance with a task. The lack of familiarity is prevalent. And if you are chatting with a chatbot, some ponder who or what they are chatting with. There are privacy concerns about how data is being used or stored. Trusting AI is another thought to consider. Society is not only contemplating interacting with an AI model, but also considering its accuracy and bias for decisionmaking and work performance. Other concerns include questions about AI’s impact on employment and the risk of AI pushing out misinformation. So, let’s strategize.

Three decades ago, the business world embraced a technological revolution as faster word processors and spreadsheets made their way onto personal computers. The promise of these tools was transformative: it meant increased productivity, efficiency, and organization in the workplace. With the ability to type, edit, and format documents electronically, as well as crunch numbers with ease, professionals across various industries were getting work done.

Today, one might say the landscape of productivity tools has undergone an unexpected leap in evolution. What was once confined to desktop computers has now become accessible at our fingertips through smartphones and other mobile devices. The convenience and portability afforded by these handheld gadgets have revolutionized the way we work, enabling us to complete tasks on the go, anytime and anywhere.

AI-powered tools like ChatGPT have certainly impacted our productivity. Need to summarize a lengthy report in record time? ChatGPT can find those key insights with unmatched speed. Struggling with writer’s block? Allow ChatGPT to lend a hand by generating engaging ideas or expanding your message. This may sound a bit risky to some professionals. For some, it may not be worth saving time only to have your work

#3 2024 TAKING CARE OF BUSINESS 15
IMAGE CREATION ON CANVA
“LAS VEGAS IN THE FUTURE” t
AI
PROMPT:

Cover Story: AI INTEGRATION IN THE WORKPLACE

questioned, but maybe there are tactics to use that assistance as a jumpstart rather than a cheat code. Get creative. The availability of productivity tools has changed the playing field, empowering individuals from all walks of life to accomplish tasks that were once reserved for specialists, so the specialists must adapt. The tools at your disposal today offer unprecedented opportunities hopefully for creativity, collaboration, and innovation.

To be clear, AI in the workplace involves the utilization of artificial intelligence technologies to streamline tasks and optimize processes. This integration aims to enhance productivity and efficiency, reflecting the predicted shift towards constant online connectivity in today’s digital landscape. As businesses continue to innovate, embracing AI becomes crucial for staying competitive and adapting to evolving trends. However, the integration of AI in the workplace also brings forth challenges and risks that need to be addressed. Businesses always strategize; they need to adapt and get creative too. One notable concern is the absence of human-like judgment in AI systems, particularly in critical decision-making scenarios.

Across industries, AI offers great benefits, revolutionizing operations and driving innovation. In healthcare, AI facilitates faster diagnostics, personalized treatment plans, and improved patient care outcomes. Surely patients wouldn’t mind getting enhanced decision-making like this from AI. Finance sees AI optimizing strategies, detecting fraud, and enhancing risk management. Similarly, manufacturing benefits from AI-driven automation, reducing errors and enhancing efficiency. While challenges such as data privacy concerns and skill shortages remain, organizations continue to invest in AI to meet these constant business demands. To harness the full potential of AI, businesses can prioritize responsible AI development. By

tAI IMAGE CREATION ON CANVA

Prompt:

“CHAMBER OF COMMERCE”

“LAS VEGAS 1940’s”

“VEGAS FORMULA 1 RACE”

“VEGAS NETWORKING EVENT”

“WORD PROCESSOR IN 1999”

“AI AT CONFERENCE TABLE”

adhering to ethical standards and clear practices, organizations can build trust with users and stakeholders while mitigating risks associated with AI deployment. Ultimately, embracing AI can empower organizations to excel in this new age through the synergy of human experience and AI advancements.

AI IN THE WORKPLACE TIPS:

• Have AI sort through those survey responses to review findings and analyze collected data. AI can perform text analysis, predict future trends, and create personalized recommendations from this data.

• Compare your messaging to AI’s rendition and find some middle ground with some personalization that only you can add from the actual experience, such as quotes from an event or your impressions of a discussion.

• Assistance with time-consuming manual tasks, such as data entry/processing on invoices and receipts.

• Find the right tools available for help with high priority emails, and when AI tries to write that email for you keep personalization in mind.

• AI can help employees manage their schedules by suggesting meeting times or scheduling meetings and sending reminders. You may even notice document suggestions for scheduled meetings.

• Your workplace may already be utilizing a platform that can automate the process of expense reports. By scanning receipts and invoices, these systems eliminate manual data entry and ensure compliance.

• There are also various tools available for completing professional tasks, such as creating calendars, formatting strategic plans, video editing, and more.

References

Anderson, J., & Rainie, L. (2014, March 11). Digital life in 2025. Pew Research Center. Retrieved from https://www.pewresearch.org/ internet/2014/03/11/digital-life-in-2025/

Birmingham, A. (2023, September 20). Harvard Business School Study: BCG Finds Knowledge Workers Using ChatGPT Outperform. Mi-3. Retrieved from https://www.mi-3.com.au/20-09-2023/harvardbusiness-school-study-bcg-finds-knowledge-workers-using-chatgpt-outperform

#3 2024 TAKING CARE OF BUSINESS 17
continued...

VEGAS CHAMBER TEAM UPDATES

JAVIER ESQUEDA

Javier Esqueda is excited to join the Vegas Chamber as the new Assistant Events Manager. Outside of working at the chamber he creates events where artists come together, connect, and share future projects. He’s come to understand that surrounding himself with individuals who are inspiring and challenging ultimately empower him to reach his fullest potential.

JASMINE JUAREZ

Jasmine Juarez has experienced so much this past year as Events Manager, and she’s excited for what’s to come. She believes Las Vegas is the place to be, and the community is only getting stronger. She’s looking forward to another impactful year full of growth and record-breaking events!

ALEJANDRA RODRIGUEZ

Alejandra Rodriguez is thrilled to embark on her journey as the Program Manager for Vegas Young Professionals, where she can channel her passion for community engagement and self-empowerment into meaningful action.

NICK SCHNEIDER

Nick Schneider joined the Chamber as a Marketing Intern where he had the opportunity to work with many of our small business members during the pandemic. His passion for these members led him to the Membership team and ultimately to the Government Affairs team where he has been able to capitalize on his background in data analysis to contribute and grow quickly. Over the last legislative session, he testified on 70 bills and worked tirelessly to advocate for our members. He was recently promoted to Assistant Director of Government Affairs and will be taking on the local portfolio advocating for our members at the local level and is beyond excited to get to work.

18 #3 2024 TAKING CARE OF BUSINESS CHAMBER NEWS

Your bank should care about your business as much as you do. When you bank with Nevada State Bank, our bankers build real relationships with clients that last for years to come. We provide businesses with useful banking resources and recommendations that help companies focus on what they do best. No matter what you need to help your business thrive, Nevada State Bank is here to help.

Your bank should connect with you. Your bank should be NSB.

To learn more, call 866.728.0461 or visit nsbank.com/biz.

HOW BUSINESS BANKING SHOULD BE.

#3 2024 TAKING CARE OF BUSINESS 19 A division of Zions Bancorporation, N.A. Member FDIC IT MATTERS WHO YOU BANK WITH ®

SPRING CLEANING YOUR BUSINESS

INVIGORATE YOUR BUSINESS WITH A SPRING CLEANING PLAN

Just like with your home, spring is the perfect time to refreshen your business and tackle overdue projects that will breath new life into your operations. From revisiting your business plan, to decluttering office space, spring cleaning your business will revitalize your operations and give you renewed energy to elevate your company.

HERE ARE SOME TIPS TO TACKLE OFTEN NEGLECTED PROJECTS:

1. Dust Off Your Business Plan.

Your business plan is the roadmap for your operations. It contains your financial goals and projections; marketing strategy; customer profiles; as well as growth opportunities. Your business plan should be reviewed regularly to ensure that you are following it to get where you want to take your business.

Now is a great time to review your plan. Is it up to date and relevant to your current operations? Have you conducted a recent SWOT (strengths, weaknesses, opportunities, threats) analysis to assess the state of your business in the current marketplace? Are your operations and financials matching up with the plan or do you need to revise? Updating your business plan will ensure that all aspects of your business are aligned and your team is focused on the big picture.

2. Declutter Your Office Space.

From physically cleaning your office space to clearing out old files, there is nothing like the satisfaction you feel after throwing away what you no longer need. Take time for you and your employees to tackle the piles of files on your desk, as well as clean out drawers and office spaces.

This can also include repainting or touching up your public areas; deep cleaning the breakroom, including the refrigerator and microwave; going through your storage areas and getting rid of the supplies that you no longer need.

Take a look at your customer files and business records. Are you able to purge records that you no longer need to archive? Remember to shred files that contain sensitive information. Not only will you gain extra space, but you will also create workplace pride among your team members.

3. Audit Your Website

Your website is your calling card to customers and prospective customers. Spring is a great time to review every aspect of your website to make sure it is current. Doe the overall look and feel of your site reflect your company’s brand? Are the details on the site correct and do the links work? And is information, such as your products, services, prices, and team members, accurate?

BUSINESS CORNER

You may also want to take the opportunity to update photos, add a new blog, or new information that could help improve your SEO. Consider adding a content review schedule, whether monthly or quarterly, to your standard operating practices to ensure your website is always fresh and up to date.

4. Revamp Your Marketing Strategies

The success of your business isn’t just about servicing the clients you have today. It is also about keeping your brand front and center to effectively acquire new business. How are you positioning your company in the marketplace? Are you taking advantage of new trends in social media?

How are you reinforcing your brand promise to your current clients? And are you keeping your marketing messaging brand consistent, but also relevant to the current times?

5. Vet Your Expenses and Finances

Now is a great time to take a deep look at where you are with revenue and expenses. Are your financials tracking with your annual business plan? Are you better than budget? If so, to what do you attribute that? Are you behind plan? What’s it going to take to catch up?

Also take time to review your expenses – are they higher or lower than anticipated? Are you ahead of plan and may want to take the opportunity to utilize extra revenue to invest back into your business?

6. Organize Your Digital Storage

Keeping records for the sake of it is not a strategy. Rather, your business needs a record retention policy and a system that will help you organize the records you need to keep.

Just like reviewing your paper files, it is important to do an audit of your digital files, as well. What are you retaining? What can you delete? Is there a system in place where you can easily find the records you need?

Are your customer records up to date? Are you efficiently tracking the deliverables you owe your clients, as well as regularly billing them for the work you do? Are your employees managing their records and files so that they are part of your company’s retained records?

7. Update Your Cyber Information

Cyber security is one of the most important aspects of your business. Cyber threats are everywhere, and

if your company is attacked, it can financially and operationally throw your business into a tailspin. As you spring clean your business, work with your IT department or vendor to make sure your company is utilizing best practices to keep your company safe. Is your security software up to date? Have your employees downloaded the latest software updates? Do your passwords need to be changed? Implement a cyber strategy into your business to better protect you from disaster.

8. Tackle Your Inbox

Email continues to be the primary means of business communication. But it also has a way of getting out of control. For many of us, it is hard to keep up with the constant stream of incoming messages competing for your attention.

Clear out your inbox and incorporate methods to help you more effectively manage it. Are there mass emails that you no longer want to receive? Unsubscribe. Are there sales pitches that continuously come your way? Set up a rule to block them. Set time in your daily schedule to go through your inbox and respond or delete right away.

9. Update Your Processes

Every business needs standard operating procedures to function efficiently. Now is a great time to look at your SOPs to see if they match your operational needs. Have you incorporated new ways of doing things? Are you embracing Artificial Intelligence? Or are there regular functions of your business that are not documented in your SOPs? Having documented processes and procedures ensures that your team is on the same page, and it helps your business operate without skipping a beat when team members transition and new ones are hired.

10. Focus on Team Health

Your employees are the most important assets of your business. Make sure you are taking care of them and focused on team health. This might be a great time to do an employee survey to gauge their feedback about the business culture.

Bring some fun into the office perhaps with a company potluck or team outing. Are there special ways you can give back to your team to show your appreciation such as gift cards or awards to celebrate their contributions? Make sure they know how much you appreciate their hard work and company pride.

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MAYOR’S FUND FOR LAS VEGAS LIFE

ANNOUNCES APPOINTMENTS OF DANIELLE BISTERFELDT, HEATHER HARMON TO ITS BOARD OF DIRECTORS

Senior Vice President for Marketing and Consumer Experience for Summerlin, a development of Howard Hughes Holdings, Inc. in Southern Nevada

The Mayor’s Fund for Las Vegas LIFE (Mayor’s Fund), a vehicle for companies and individuals in the private sector to support key city initiatives that improve quality of life for all Las Vegans, announces the appointments of Danielle Bisterfeldt and Heather Harmon to its board of directors.

Bisterfeldt is a member of the Vegas Board of Trustees and Senior Vice President of Marketing and Consumer Experience for Summerlin, a development of Howard Hughes Holdings, Inc. in Southern Nevada. In this position, Bisterfeldt, is responsible for management of all branding, marketing and business development functions for Summerlin and Downtown Summerlin®, the community’s acclaimed 400-acre mixed-use urban core. She is also a 2007 graduate of Leadership Las Vegas.

Harmon works with artists, organizations and museums on leadership, strategy, and fundraising. She is currently Executive Director of the Las Vegas Museum of Art and the Co-Executive Director

Executive Director of the Las Vegas Museum of Art and the Co-Executive Director of the Triple Aught Foundation, which governs and manages Michael Heizer’s City

of the Triple Aught Foundation, which governs and manages Michael Heizer’s City. Previously she served as Director of the Nevada Museum of Art in Las Vegas and prior, she was Director of Development for Artists Space, New York. From 2008-2013 she was Director at Regen Projects, Los Angeles before joining the firm KCM Fine Arts to build and manage Art Projects Ibiza and the Lune Rouge Foundation in Ibiza, Spain.

“Danielle and Heather bring a wealth of experience, knowledge and energy to the Mayor’s Fund,” said Sallie Doebler, CEO and President of the Mayor’s Fund for Las Vegas LIFE. “Danielle’s keen marketing savvy will be invaluable in increasing awareness of our mission, while Heather’s deep arts background will be put to good use given that public art as a placemaking tool is one of the Mayor’s Fund focus areas. We look forward to the contributions of Danielle and Heather as we continue to uplift quality of life for all city of Las Vegas residents.”

To learn more about the Mayor’s Fund or make a donation, Click HERE

22 #3 2024 TAKING CARE OF BUSINESS MEMBER NEWS
Heather Harmon Danielle Bisterfeldt Chamber Trustee

PIONEER AWARD

Vegas Chamber President & CEO Mary Beth Sewald was honored with the prestigious Pioneer Award at the Nevada Women’s Hall of Fame Ceremony. City of Las Vegas Mayor Carolyn Goodman was the keynote speaker, further emphasizing the importance of Mary Beth’s leadership in our community.

The Pioneer Award of the Nevada Women’s Hall of Fame honors women who have made significant contributions to the state of Nevada through their leadership, achievements, and advocacy. The Nevada Women’s Hall of Fame seeks to recognize and celebrate the accomplishments of outstanding women from diverse backgrounds and fields of endeavor.

Recipients of the Pioneer Award are women who have demonstrated exceptional courage, resilience, and pioneering spirit in their respective fields, paving the way for future generations of women in Nevada. The award serves to highlight the vital role that women have played in shaping the history and culture of Nevada, as well as to inspire and empower future generations of women to pursue their dreams and aspirations.

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CHAMBER NEWS

VEGAS CHAMBER

PRESIDENT’S CLUB SPOTLIGHTS

STEVE HAMILE

COO

Sol-Up sol-up.com

With over 25 years of experience in founding, operating, and transforming various businesses, I am passionate about applying my skills and expertise to the renewable energy sector.

As the COO of Sol-Up, a company that offers innovative and cost-effective solar solutions, I am leading our team through our North American expansion and contributing to our mission of reversing climate change.’

I was born and raised in Hawaii and have had a deep appreciation for the delicate biosphere that we all call Home.

MARTIN J. HANSEN

Senior Partner

Aegis Acquisitions aegisacquisitions.com

Martin J. Hansen is senior partner at Aegis Acquisitions, LLC. providing Merger and Acquisition advisory services to the lower middle market ($10MM - $500MM in enterprise value) for nearly thirty years. It has completed complex / confidential transactions in all fifty states, Mexico, and Canada.

Hansen moved to Las Vegas from Southern California and has found Las Vegas and Southern Nevada to be so much more than I imagined. World class entertainment and dining absolutely, but there is outdoors activities that rival anywhere in the world. Las Vegas is home.

CELIN MILLER President

GGG Demolition, Inc. gggdemo.com

Celin Miller is the President of GGG Demolition, Inc. (Going, Going, Gone). GGG is a ground up woman owned business that specializes in full-service demolition and hazardous waste remediation. Celin started in the construction industry 27 years ago working in asbestos abatement and demolition contracting. She manages planning, business development, bid schedules, sales, insurance and bonding. GGG is based in Orange County CA, with offices in Las Vegas and Sacramento. Celin is proud to be the Managing Partner and Vice President of The Miller Foundation and is actively involved in and supports numerous local charities –WisePlace, CHOC, Orangewood Foundation, Home Aid, and Ace Mentoring.

TAYLOR PARLANTI

Owner

Callidus Companies calliduselectric.com

Taylor Parlanti is the owner of Callidus Companies, a construction company specializing in Electrical and HVAC in Nevada and Arizona. As a 3rd generation born and raised Las Vegas local, he focuses on elevating his community by being the most innovative and trusted building services company transforming the spaces that people live and work in.

For over a decade Taylor has been a staple in the success of multiple businesses across several industries including construction, technology, marketing, automotive and nonprofit organizations. His unique approach to branding and his dynamic marketing strategies have guided not only his clients to success but his own businesses as well.

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CHANGES ON THE

HORIZON

FOR

SNWA’S

CASH-FOR-GRASS REBATE PROGRAM

If your business, HOA or multifamily property still has thirsty, nonfunctional grass sucking up water and money, there’s no better time than now to upgrade it to drought-friendly landscaping.

The Southern Nevada Water Authority (SNWA) recently approved changes to the Water Smart Landscapes rebate program that will decrease cash incentives for non-functional grass conversion projects on non-singlefamily properties. Starting Jan. 1, 2025, the rebate for such projects will be reduced to $2 per square foot for the first 10,000 square feet of nonfunctional grass converted to dripirrigated trees and plants, and $1 per square foot thereafter.

Businesses, HOAs and multifamily properties can still take advantage of the current rebate of $3 per square foot for the first 10,000 square feet of converted turf and $1.50 per square foot thereafter for projects completed by the end of 2024, so those property owners are encouraged to act before the rebate changes take effect.

These changes come as a statemandated deadline to remove nonfunctional grass in the driest city in the nation draws nearer. The Nevada

Legislature in 2021 passed a law that prohibits the use of Colorado River water to irrigate non-functional, decorative turf -- the decorative grass found along roadways and medians, in front of and around businesses and some of the grass managed by homeowner associations starting Jan. 1, 2027.

Water Smart Landscapes cash incentive decreasing in 2025 for non-functional grass conversions.

For Southern Nevada, grass irrigation remains the largest consumptive use of water from the Colorado River, which provides 90 percent of our water supplies. Despite last year’s great winter, the river remains in a federally declared shortage condition that reduces Nevada’s maximum allocation for the third consecutive year.

Businesses, HOAs and other non-singlefamily properties across the valley have already taken a major step toward compliance with the law by converting more than 10 million square feet of turf to drought-friendly landscaping in just the last two years alone.

There’s still plenty of grass that needs upgrading before the law goes into effect, and increased demand for the program may drive up costs for plant materials and landscape installation services as the deadline to comply with the law nears.

To maintain aesthetics and plant diversity, the converted landscaping must include at least 50 percent living plant cover at maturity to qualify for the rebate. Reaching that benchmark is even easier these days thanks to an additional SNWA rebate aimed at bolstering the valley’s climate-stressed tree canopy.

As part of the SNWA’s Water Smart Landscape Rebate program, property owners can receive $100 for every new qualifying tree planted during a grass conversion project. The SNWA approved $10 million in funding for the tree rebate program to support the planting of up to 100,000 new trees across the valley.

Once fully implemented, the conservation law will help Southern Nevada save 9.5 billion gallons of water annually.

for info on Nevada law and the
program.
Visit snwa.com
SNWA’s Water Smart Landscapes rebate

VEGAS CHAMBER

ARTIFICIAL INTELLIGENCE & CYBERSECURITY

The Chamber recently launched its newest Policy Committee, the Artificial Intelligence and Cybersecurity Policy Committee. The first committee to be added since 2010, the Chamber recognized a need to address one of the fastest growing industries in our state, and our country.

The Vegas Chamber’s Policy Committees serve as forums for Chamber members and their employees to learn more about issues, share their perspectives, ask questions, and build relationships with others in the business community who want to improve Southern Nevada and make sure it remains a great place to do business. The AI and Cybersecurity Policy Committee additionally aims to draft the language for ethical AI usage in our state.

“AI and Cybersecurity are indivisible,” said Policy Committee Co-Chair Earle G. Hall at the Committee

Earle

kickoff. “Both AI and Cybersecurity have a common denominator: data integrity, and without it, you can have neither.”

Hall is the CEO of AXES.ai in Las Vegas, housed within UNLV’s Blackfire Innovation Hub. He is an internationally recognized authority on Artificial Intelligence and Cybersecurity. His knowledge and experience will be invaluable to the Committee. Through his leadership, this Committee will serve as an incredible resource for businesses looking to adopt best practices for AI and Cybersecurity.

Policy Committees are open exclusively to Vegas Chamber members and their employees.

If you have any questions or want more information on this new Policy Committee, please contact Trevor Parrish. TParrish@vegaschamber.com; 702-205-7232

UPCOMING POLICY COMMITTEE MEETINGS:

Monday, April 15, 3 P.M. City Hall

SOUTHERN NEVADA FORUM HEALTHCARE COMMITTEE

Monday April 22, 2 P.M.

Vegas Chamber

SOUTHERN NEVADA FORUM ECONOMIC DEVELOPMENT COMMITTEE

Wednesday April 24, 9 A.M.

Vegas Chamber

SOUTHERN NEVADA FORUM TRANSPORTATION & INFRASTRUCTURE COMMITTEE

Wednesday April 24, 3 P.M.

Vegas Chamber

SOUTHERN NEVADA FORUM GOOD GOVERNANCE COMMITTEE

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G. Hall, Co-Chairman AI and Cybersecurity Policy Committee

For more details and reservations contact: Shane Hamlett

Email: shamlett@vegaschamber.com

Telephone: 702-205-5892

To download a more detailed tour information and tour registration click here.

GAINING THE COMPETITIVE EDGE: WHY PR IS A STRATEGIC MUST

In today’s crowded market, standing out from the competition and reaching your target audience is paramount for any business, especially small enterprises. While traditional marketing tactics play a crucial role, strategic public relations (PR) is no longer just “nice to have” – it has become an integral part of any organization’s growth strategy.

BOOSTING BRAND VISIBILITY & CREDIBILITY

One of the primary benefits of PR is its ability to elevate brand visibility and credibility through earned media coverage. When reputable publications, broadcasters or influencers feature a brand, it instantly adds a level of third-party validation that advertising simply can’t match. Media coverage positions companies as industry leaders and go-to resources, fostering trust among potential customers, partners, and investors. This credibility can be a game-changer in highly competitive markets or when introducing new products or services.

CULTIVATING VALUABLE CONNECTIONS

PR pros excel at building relationships with journalists, influencers, and media gatekeepers. These connections can open doors to valuable media opportunities that amplify a brand’s message and reach its target audience. By understanding the unique interests and preferences of different media outlets, PR experts can craft compelling pitches and story ideas that resonate with journalists, increasing the chances of securing impactful coverage.

LEVERAGING DIGITAL PLATFORMS

PR strategies extend beyond traditional media outlets. Social media platforms, online publications, and influencer collaborations offer new avenues to engage with audiences directly. By strategically positioning a brand across various online channels, companies can elevate awareness, drive website traffic, and generate leads.

EFFECTIVE CRISIS MANAGEMENT

Even the most well-run companies can face challenges or negative situations that threaten their reputation. Publicists are adept at crisis management, promptly addressing concerns, crafting the right messaging, and maintaining transparent communication with stakeholders. With a well-executed PR strategy, businesses can mitigate reputational damage and come out stronger on the other side.

As the business world becomes increasingly competitive, PR is no longer an optional luxury; it’s a strategic necessity. By boosting brand visibility, establishing credibility, cultivating valuable connections, leveraging digital platforms, and implementing effective crisis management strategies, organizations can gain the competitive edge needed to thrive in today’s ever-evolving business landscape.

Gina Yager is the owner of GYC Vegas, a Las Vegasbased public relations firm specializing in strategic marketing and communications. With over 20 years of experience, Gina leverages her expertise to help businesses of all sizes, from startups to multinational corporations, achieve their visibility and growth goals.

28 #3 2024 TAKING CARE OF BUSINESS BUSINESS CORNER
CLICK HERE TO FIND OUT MORE

CELEBRATING NEW BUSINESSES

Vegas Chamber Ribbon Cutting Ceremonies

AE&ES - AMUSEMENT, EXHIBIT & EVENT SERVICES LLC celebrated a decade of achievements.

AE&ES provides everything from Games & Carnivals, to Giant Letters and more.

CRASHNBURN celebrated its grand opening with a ribbon cutting in March. CrashNBurn is a bar & restaurant overlooking Fremont Street in Downtown Las Vegas & home of AeroVegas.

LAS VIRGOS LASHES, LLC celebrated its grand opening with a ribbon cutting celebration.

MULTIPURE AND CB TECH celebrated the grand opening of their newest manufacturing facility. Check out the news story.

https://www.youtube.com/watch?v=w5gaYcN20NU

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YOU
THANK
OUR SPONSORS

FINGERPRINTING EXPRESS

IMPLEMENTS

THE VEGAS CHAMBER 401(K) PLAN

As a small business owner, navigating the complexities of employee benefits can often feel like a daunting task. Thanks to the Vegas Chamber 401k program, we’ve been able to provide our staff with the same caliber of retirement benefits typically associated with larger corporations.

Implementing the Vegas Chamber (401k) program has been a game-changer for us. Not only has it helped us attract top talent, but it has also significantly boosted our employee retention rates. Our team members are thrilled to have the opportunity to save for their future with a reputable and reliable retirement plan in place.

In our industry, recruiting and retaining skilled professionals is paramount to our success. Time and again, the most common question we receive from prospective hires is about our benefits package. Thanks to the Vegas Chamber 401k program, we can confidently showcase a robust retirement savings option, setting us apart from competitors and demonstrating our commitment

to our employees’ long-term financial security. What truly sets the Vegas Chamber (401k) program apart is its flexibility. As a small business with unique needs, having a retirement plan that can be tailored to fit our specific requirements is invaluable. Whether it’s adjusting contribution levels or customizing investment options, the program offers the flexibility and scalability we need to adapt as our business evolves. Whenever we’ve encountered an issue or had a question, we have the support and responsive staff have been there every step of the way, offering guidance and solutions.

The Vegas Chamber (401k) program has been a cornerstone of our employee benefits package, driving recruitment, retention, and overall employee satisfaction. If you’re a small business owner looking to provide retirement benefits while enhancing your competitive edge, we highly recommend the Vegas Chamber (401k) program.

BUSINESS CORNER

The Vegas Chamber offers a 401(k) plan to help our members access more affordable and robust 401(k) investment options. Benefits of providing a 401(k) for employers include:

· Attract and Retain Talent

· Valuable Tax Credits/Deductions

· Incentivize Employee Performance with Profit-Sharing Contributions

to learn more
Click

ESTATE TAX CHANGES YOU NEED TO KNOW

The reduction of the estate tax exemption sunsetting in 2026 is indeed a significant concern for many individuals, especially those with substantial assets, such as service academy graduates and clients heavily invested in real estate. This looming change in tax policy has sparked discussions and strategic planning among highnet-worth individuals and their advisors.

The estate tax exemption, which determines the amount of assets that can be passed on to heirs without incurring estate tax, has been a contentious issue in tax policy debates. The Tax Cuts and Jobs Act (TCJA) passed in 2017 temporarily doubled the estate tax exemption from approximately $5.49 million in 2017 to over $11 million in 2018, with further adjustments for inflation.[1] This significant increase provided relief for many families, allowing them to transfer larger amounts of wealth to their heirs without worrying about the estate tax.

However, this increase is temporary and is set to expire at the end of 2025, reverting to pre-TCJA levels adjusted for inflation. As a result, the estate tax exemption is expected to decrease to around $6 million per individual by 2026, potentially subjecting more estates to estate taxes.[2]

For individuals heavily invested in real estate, the implications of the reduced estate tax exemption are particularly pronounced. Real estate assets often represent a significant portion of their overall wealth, but they can be highly illiquid. Unlike stocks or bonds, which can be easily sold to cover tax liabilities, real estate may need to be sold under pressure to settle estate tax obligations, potentially leading to suboptimal sales or disruptions in family business operations.

Moreover, valuing real estate for estate tax purposes can be complex and subjective, leading to disagreements with the IRS and potential legal battles. This uncertainty adds another layer of complication for estate planning.

In light of these challenges, it’s crucial for individuals with substantial real estate holdings to engage in proactive estate planning strategies to mitigate the impact of the reduced estate tax exemption. This may include:

1. Utilizing estate planning tools: Options such as trusts, family limited partnerships, and other vehicles can help reduce the taxable value of real estate assets and facilitate smoother transfers to heirs.

2. Gifting strategies: Taking advantage of the current high exemption limits by gifting assets to heirs during one’s lifetime can help reduce the size of the taxable estate and mitigate estate tax liabilities.

3. Life insurance: Acquiring life insurance policies to cover anticipated estate tax liabilities can provide liquidity to pay estate taxes without the need to sell real estate assets.

4. Regular review and updates: Given the changing nature of tax laws and personal financial circumstances, it’s essential to regularly review and update estate plans to ensure they remain effective and aligned with one’s goals.

Overall, the reduction of the estate tax exemption presents a significant planning challenge for individuals, particularly those heavily invested in real estate. By implementing proactive estate planning strategies and staying informed about changes in tax laws, individuals can better navigate the complexities of estate taxation and preserve their wealth for future generations.

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BUSINESS CORNER

Bridging better health

Help protect the health and well-being of your employees

You may have employees who have lost Medicaid coverage. We’re ready to help. Through our tools and support, we can guide your employees to healthcare coverage options that fit their needs, while keeping costs down. They can even see if they qualify for financial help or other benefits like food, child care, and housing.

To connect your employees to this support, simply scan the QR code or go to bridging-better-health.com. You’ll find resources to download and share with those who are impacted by Medicaid changes or don’t qualify for your group health plan.

The health of your employees is vital for a thriving workplace and community. Together, we can ensure every person has access to the coverage they need.

To download resources to share with your employees, scan the QR code or visit bridging-better-health.com

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Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc. HMO products underwritten by HMO Colorado, Inc., dba HMO Nevada. Independent licensees of the Blue Cross and Blue Shield Association. Anthem is a registered trademark of Anthem Insurance Companies, Inc. 1066016NVEENABS 02/24

ERIC WALTHER JOINS THE DARREN WALLER FOUNDATION EXECUTIVE ADVISORY BOARD

Eric Walther, a shareholder in Brownstein Litigation Department, has joined the executive advisory board of The Darren Waller Foundation, an organization that equips youth to avoid and overcome addiction to drugs and alcohol and supports youth and their families during their recovery and treatment journey.

In his role, Walther will assist the board with accomplishing the foundation’s goals through advisory, fundraising, and community outreach efforts.

Walther looks forward to being involved with a foundation that has made a significant impact in Las Vegas.

“The Darren Waller Foundation has done so much to change the lives of young people struggling with addiction in Las Vegas,” said Walther. “As a life-long Nevadan, I’m thrilled to help an organization that has such an important mission in this community.”

Founded in 2020, The Darren Waller Foundation was founded by Darren Waller—a tight end with the New York Giants—when he was playing for the Las Vegas Raiders. Since its inception, it has provided grants for more than 50 Las Vegas individuals suffering from addiction to receive professional recovery care.

For more information, click HERE

MEMBER NEWS
8985 S. Eastern Ave., #205 Las Vegas, NV 89123
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JPMORGAN CHASE ANNOUNCES LAS VEGAS PRIVATE BANK AND COMMERCIAL BANKING TEAMS TO CO-LOCATE, UNVEILS NEW OFFICE SPACE

JPMorgan Chase announced that it is expanding its footprint in Las Vegas by opening a new office at 1980 Festival Plaza Dr. Suite #800, with the Private Bank and Commercial Banking teams co-locating to best serve clients’ banking and financial needs.

“We’re thrilled to plant this stake in Las Vegas and demonstrate our deep commitment to our clients in Nevada,” said David Garcia, executive director and head of Las Vegas for J.P. Morgan Private Bank. “Nevada continues to experience population growth attracting individuals, families and companies by its tax and business friendly climate. We have a tremendous amount of confidence in the strength of Nevada’s economy and we plan to be here through the current environment and beyond.”

The 6,000+ square foot space offers a welcoming, modern environment designed to highlight the mountain landscape and vibrant culture of Las Vegas with additional room to accommodate employee growth. Now in the heart of Summerlin, the office’s brand new client center provides a dedicated

space that both the Private Bank and Commercial Banking teams use to host clients and their families for personal wealth discussions, curated events, and business meetings.

J.P. Morgan Private Bank entered Las Vegas in 2020 and has tripled in headcount under the leadership of David Garcia, Head of Nevada for J.P. Morgan Private Bank. Garcia’s career in financial services has spanned almost 20 years with experience across investment banking, commercial lending, and wealth management. Today he leads a team of integrated specialists who oversee more than $4 billion in total client assets who are building relationships to help clients plan, invest, borrow, and bank as they achieve their personal wealth goals.

JPMorgan Chase Commercial Banking entered Las Vegas in 2017 and has since doubled in size. The banking team delivers the firm’s global capabilities to support local companies at every stage of growth through credit and financing, digital banking and payments solutions, treasury and merchant

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BUSINESS UPDATE
Content provided by JP Morgan Chase

services and international banking. Today, the team serves businesses from early stage startups to midsize companies across a wide-range of industries, including manufacturing, healthcare, technology, disruptive commerce, gaming equipment, food service, professional sectors and multinational companies.

“This milestone strengthens our position to provide a best-in-class experience and bring greater value to the local business community as we help business leaders to manage their unique banking and financial needs,” said Michael Woodfield, Vegas Chamber Trustee, Southern Nevada market executive for Middle Market Banking & Specialized Industries at JPMorgan Chase. “As individuals and as a team who lives and works in the region, we want to drive impact in the local community, and this co-location is one way to help achieve that.”

JPMorgan Chase serves clients across Nevada through its private, commercial, investment and retail bank. Since JPMorgan Chase’s acquisition of Washington Mutual in 2009, the Firm has opened nearly 60 Chase branches across the state and currently serves about 700,000 consumer customers and 65,000 large and small businesses.

To learn more about the Private Bank in Las Vegas, visit https://privatebank.jpmorgan.com/las-vegas.

For more information about JPMorgan Chase Commercial Banking, visit: https://www.jpmorgan.com/commercial-banking.

ABOUT J.P. MORGAN PRIVATE BANK

J.P. Morgan Private Bank provides customized financial advice to help wealthy clients and their families

achieve their goals through an elevated experience. Clients of the Private Bank work with dedicated teams of specialists that bring their investments and financial assets together into one comprehensive strategy, leveraging the global resources of J.P. Morgan across planning, investing, lending, banking, philanthropy, family office management, fiduciary services, special advisory services and more. The Private Bank oversees more than $2.4 trillion in client assets globally.

More information about J.P. Morgan Private Bank is available at privatebank.jpmorgan.com/.

ABOUT JPMORGAN CHASE COMMERCIAL BANKING

JPMorgan Chase Commercial Banking is a business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $3.9 trillion and operations worldwide. Through its Middle Market Banking & Specialized Industries, Corporate Client Banking & Specialized Industries and Commercial Real Estate businesses, Commercial Banking serves emerging startups to midsize businesses and large corporations as well as government entities, not-for-profit organizations, and commercial real estate investors, developers and owners. Clients are supported through every stage of growth with specialized industry expertise and tailored financial solutions including credit and financing, treasury and payment services, international banking and more.

Information about JPMorgan Chase Commercial Banking is available at www.jpmorganchasecom/commercial.

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LEADERSHIP ADVANCE

LEADERSHIP ADVANCE ENROLLMENT OPEN:

AFFORDABLE WAY TO INVEST IN YOUR LEADERSHIP TALENT

Every organization – large and small - needs great leaders at all levels to be successful –leaders who can inspire teams to succeed and reach goals, effectively communicate, instill company values, and strategically solve problems. Yet, most businesses neglect to provide the training necessary to help the people they put in leadership roles hone the skills necessary to be effective and successful.

That’s why the Leadership Advance program is so powerful. The Leadership Advance program, offered through the Vegas Chamber’s Leadership Foundation, is tailored to professionals at all levels who want to enhance their leadership skills to transform themselves into more effective managers and leaders. It is an affordable way for organizations to provide high-quality leadership training. Through Leadership Advance, organizations develop a pipeline of in-house leadership talent that will drive growth in their operations. It is a cost-effective way to invest in professional growth of their leaders to help them gain the skills they need to succeed.

“Joining Leadership Advance has been one of the best experiences of my career. I highly recommend this program whether you are new to leadership or have been in a leadership role for some time,” said Nicole Shelton of Nevada State Bank.

During the 5-month DISC-based program, class members will earn 3.6 CEU credits while focusing on mastering skills most relevant to successful organizational leadership.

Topics include:

• Communication

• Decision Making and Strategic Thinking

• Leadership vs Management

• Problem Solving, Responsibility and Accountability

• Engagement and Motivation

• Emotional Intelligence, Self-Awareness, and Self-Mastery

By the end of the program experience, class members will gain extensive experience and insights into their own leadership style, improve their leadership techniques, become a more effective communicators, and develop skills and strategies that will help them take on new leadership challenges in their organizations and in our community.

“Leadership is not a destination, it is a journey, and everybody can learn how to be better every day and how to support their team. I think as leaders we all have a responsibility to build up those coming behind us, and what better way to do that than to continue to hone and sharpen the saw in terms of the soft skills,” stated Danielle Black of Cragin & Pike.

The Leadership Advance program is held one Friday monthly for five consecutive months. The program is offered twice yearly, from February to June in the Spring and from August to December in the Fall. The Fall program will begin on August 2 and conclude on December 13. The registration deadline is July 31.

To enroll in the Fall Program click here

For more information or to register for the Leadership Advance program, please reach out to Alejandra Rodriguez, Leadership Advance Program Manager, Alejandra@leadership.vegas or (702)-684-1246

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FROM THE PRESS ROOM

Nevada Supreme Court

Today we honor Justice Linda Marie Bell of the Nevada Supreme Court.

Prior to her election, Justice Bell served on the Eighth Judicial District Court in the civil/criminal division and as a trial court judge for 14 years. She has strived to make a difference in the legal community by starting the District Court Veteran’s Treatment Court and implemented the District Court Gambling Diversion Treatment Court, the only one of its kind in the country.

Brownstein Hyatt Farber Schreck

Greg Brower returns to Brownstein

We’re excited to announce that Greg Brower will be rejoining the firm as a shareholder in our Litigation Department. Based in our Nevada and Washington, D.C., offices, Greg will use his more than 30 years of experience both as a first-chair litigator and senior government official to represent clients in federal and state investigations and regulatory matters, high-stakes litigation and crisis management.

Trustee Shaundell Newsome

Update: The White House visit is all about small business policy today.

Small Business for America’s Future. Follow Shaundell Newsome, Small Business Marketing Mentor SBA Small Business Champion of the Year 2008

Chief Executive Officer and President at MGM Resorts International

Today is WorldWaterDay. I wanted to take this opportunity to share a little bit about how we at MGM Resorts are doing our part to help conserve water. As the largest private employer in the State of Nevada, we believe that if we all do our part to conserve and innovate, we can not only navigate through this crisis but emerge more resilient and better positioned for continued growth into the future.

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Nevada APEX Accelerator I Nevada Governor’s Office of Economic Development (GOED)

APEX for Nevada Entrepreneurs.

Our Deputy Director Nathan Jackson presented at the 2-day U.S. Small Business Administration & SCORE workshop, discussing the tailored services the APEX office offers for #Nevada entrepreneurs.

Great engagement from 30+ business owners eager to enhance their ventures!

City of Las Vegas

Art is winning big!

CNN named the Arts District the hottest neighborhood in Las Vegas!!!

Senior VP, MidFirst Bank Commercial Banking Expert

Fun night at Mondays Dark With Mark Shunock!

Proud to be on this board and help support nonprofits in our community. Raising $10,000 for The Collaboration Center. Supporting our community MidFirst Bank

City of North Las Vegas

Project Sparkle

Yesterday marked a momentous occasion as we broke ground at Valley View Park, kicking off our transformative Project SPARKLE!

Project SPARKLE is our commitment to upgrade every city park south of Craig Road. From revitalized splash pads to upgraded play equipment, dog parks, and lighting, each park will receive a makeover.

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Joyce Smith
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