WA POTATOES
Get to know your potato growers… 3 (L–R) Michael, Lauren, Pennie, Jess and Sam Patane.
Michael Patane is a third-generation potato farmer.
Patane Produce F
ormed in 1999 in Myalup on 675 hectares, Patane Produce is a stand-out operation in Western Australia. The vertically-integrated business employs around 65 staff over the course of each year and includes comprehensive packing facilities for all lines grown. The temperate climate of the region allows for produce lines to be supplied for 12 months of the year.
PERTH
MYALUP
Farmer Michael and Pennie Patane Location Myalup Size 675 hectares Enterprises Potatoes, carrots, onions, broccoli, purple carrots, shallots & eschalions
60
WA Grower SPRING 2020
Patane Produce founders Michael and Pennie make a formidable team. Michael Patane is a third-generation potato farmer, having taken the learnings from his parents and grandparents and venturing out to setup his own business. Pennie comes to the enterprise from a banking background, bringing astute business acumen to the farm. Pennie and Michael’s children are ensuring a fourth generation of Patane’s will continue with potato farming. The eldest, Lauren, aged 22 is working fulltime on the farm after completing a degree in Agricultural Science. Jesse, aged 21 is currently at university studying psychology and human resources, and works part-time on the farm, while the youngest, Sam aged 19, works full-time on the farm. Pennie is also an active industry member and currently serves on the following committees: · Potato Strategic Investment Advisory Panel (national) · Board member of AUSVEG (national) · Member of the Agricultural Advisory Committee for Harvey Agricultural College
Q: What makes your business different from others in WA? We started the business from scratch with a view to create a vertically integrated operation. The business model means we can grow, pack, transport, sell direct to retailers, to the domestic market from our own market floor, and also sell direct to export markets. In addition to potatoes, we grow a variety of crops including carrots, onions, broccoli, purple carrots, shallots and eschalions. Q: What are the key benefits of vertical integration? Vertical integration has benefits both up and down the line. We can control all stages of the supply chain to ensure product integrity is maintained. There is less double handling and the cool chain is maintained. We have invested in the product so we handle it correctly and have quicker processing times. Plus, we get direct feedback on any issues or market changes or client requirements.
