Emedia kit

Dear Business Manager, We would welcome any opportunity to assist you to access the Australian - Vietnamese high demand market by our helpful ethnic Viet’s Business Lifestyle (VBL) Monthly, accredited of Ethnic Media Australia (http://www.crc.nsw.gov.au/community_ engagement/ethnic_media/newspapers#Vietnamese), which has an Australia wide distribution.

VBL provides good marketing solutions utilising media advertising through the effective use of the Vietnamese language for those businesses that would benefit from targeting the Vietnamese business and consumer markets in Australia.

In-depth editorials that emanate from Vietnam, Australia and the world in general. These are categorised by two main sections which are - Business and Lifestyle. These sections are thereafter divided into a variety of categories such as: news; economy; business; culture; soco; family; women; children; education; lifestyle; art; entertainment; stories; features; etc.

VBL is circulated widely throughout 1,800 Asian newsstands nationally, reaching 120,000 Australians who are Vietnamese readers. It is also

distributed as free reading material at many convenient / comfortable places like local council libraries, office receptions, hair & beauty salons, travel agencies, takeaways, coffee shops etc.

Moreover, the VBL offers a monthly free softcopy/online version enables readers easy access to their interested articles, stories, features etc. by utilising a variety of electronic devices i.e. PCs, laptops, iPads, smart phones etc., at anytime, anywhere ...

This online version has already achieved the highest level of Vietnamese language readership of the publication in Australia, Vietnam and numerous other countries and presents your advertisements to Australian, Vietnamese and global markets and ensures continuing awareness of and the widest exposure to your products and services to Australian residents and non-resident readers.

Please take a minute to overview throughout this media kit, rates card and the VBL’s softcopy/online at: http://www.kinhdoanhphongcachviet.com Thank you for your time and consideration of our publication quality and services for your maketing. We look forward to be the media partner to cooperating in the near future with your business endeavours. If there is anything further please feel free to contact us anytime at your convenience.

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Circulation : 18,500 Print readership : 120,000 Online readership : 420,000

pass on 6-8 per copy in Australia in Australia + Global

28% retails

37%

business people

31%

subscriptions subscriptions

41%

office and professional services receptions

14% other

49%

households

Readers Socio Eco Class

Readers Age 15 - 19

0%

A1

73%

20 - 29

37%

A2

6%

30 - 39

43%

B2

16%

40 - 49

13%

B1

5%

50 - +

7%

CDE

0%

THE BENEFITS

iet’s Business Lifestyle Monthly - The only Vietnamese V publication in Australia offers its “Softcopy online” to all Vietnamese Internet users in Australia as well

as in Overseas countries and Vietnam. This will ensure continuing awareness of your products and services to resident and non-resident readers, and giving your advertisements widest exposure to the market in Australia & Global. The ultimate goal is minimal cost dollars for maximum effect in advertising, and hence your and our success. irect access to Vietnamese Business Community and Households in Australia. 85% of “Vietnamese Businesses” in Australia subscribe to Viet’s Business Lifestyle Monthly, 120,000 Vietnamese-Australian readers on print + 420,000 in its associated KinhDoanhPhongCachViet.com, with 79% being in top socio-economic ranking and high disposable income. The readers fit into Social Groups involving in either business-to-business or direct response purchases. ditorials and articles giving in-depth coverage of news features, political commentaries, business analyses, lifestyle stories and features, information data-bases, business and commercial events etc., constitute the main focus of the magazine & its website - guaranteeing

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This demographic created by telephone interview to 1000 Vietnamese (from phone book) in each Australian major capital cities and their surrounding subs

repeated exposure for your advertisements. istributed widely throughout 1800 “Asian newsstands” nationally. 72% of production goes to monthly subscriptions which include offices and professional service receptions. iet’s Business Lifestyle Monthly is available as free reading material at office receptions, local council’s libraries, travel agencies, hair and beauty saloons, coffee shops, takeaways, and on all the passengers’ seats in the Airport delivery/pick up bus services for the Vietnamese community. iet’s Business Lifestyle Monthly management team guarantees quality and professionalism, with research, design, translation and database services second to none in Vietnamese publications in Australia. iet’s Business Lifestyle Monthly & its Softcopy online, the only choice for Australian-Vietnamese community with reader interested in Business Lifestyle and its ultimate choice in advertising.

D V V V

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Frequency Readership Reader profile Distribution

: : : :

Monthly 120,000 Hardcopy + 420,000 Softcopy online Vietnamese Business Community & Households Australia wide (hardcopy) and Global (softcopy)

Double Centre Spread

Full Page

Bleed: 380 x 270 mm

Bleed: 190 x 270

Type : 350 x 250 mm

Type : 170 x 250

To be advised in person or fax / email upon request Trim: 200 mm (W) x 280 mm (H) Bleed: 185 (W) x 265 (H)

Online - same day service

Contact: Michael Dz Trinh, Media Director Postal: P.O.Box: 308 Villawood 2163 Australia Int. Tel. /Fax: + 612 9788 7364 Direct: + 614 3000 69 65 In Australia (02) 9788 7364 - Mobile 04 3000 69 65 eMail: MichaelEmail@Optusnet.com.au