VBL 2014-2015 media kit

Dear Business Manager,

We would welcome any opportunity to assist you to access this

Australian - Vietnamese high demand market by our helpful ethnic Viet’s Business Lifestyle (VBL) Monthly, accredited member of Ethnic Media Australia ( http://www.crc.nsw.gov.au/ community_engagement/ethnic_media/newspapers#Vietnamese ), Australia wide,

VBL providing a good marketing solutions with media advertising through the

effective use of the Vietnamese language for those businesses who would benefit from targeting the Vietnamese business and consumer market in Australia.

In-depth editorials that emanate from Vietnam, Australia and the world in general.

These are categorised by two main sections which are - Business and Lifestyle.

These sections are thereafter divided into a variety of categories such as: news; economy; business; culture; soco; family; women; children; education; lifestyle; art; entertainment; stories; features; etc.

VBL is circulated widely throughout 1,800 Asian newsstands nationally, reaching an

estimated 120,000 Australians who are Vietnamese readers. It is also distributed as free reading material at many convenient / comfortable places like local council libraries, office receptions, hair & beauty salons, travel agencies, takeaways, coffee shops etc.etc.

Moreover, the VBL offers a monthly free soft-version/online enables readers easy access to the publication by utilising a variety of electronic devices i.e. PCs, Laptops, iPads, Smart phones etc., at anytime, anywhere ...

This online soft-version has already achieved the highest level of Vietnamese language

readership of the publication in Australia, Vietnam and numerous other countries and presents your advertisements to Australian, Vietnamese and global markets and ensures continuing awareness of and the widest exposure to your products and services to Australian residents and non-resident readers.

Please take a minute to overview throughout this media kit, rates card and the VBL’s softcopy/online at: http://www.KinhDoanhPhongCachViet.com

Thank you for your time and consideration of our publication and services for your

maketing plan. We look forward to be the media partner to cooperating in the near future with your business endeavours. If there is anything further please feel free to contact us anytime at your convenience.

Best wishes & regards, Viet’s Business Lifestyle Monthly www.KinhDoanhPhongCachViet.com Tel.: (02) 9788 7364 - Mob/SMS.: 0430 00 69 65 eMail: DoanhNghiep@Optusnet.com.au please use arrow key

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Circulation : 18,500 Print readership : 120,000 Online readership : 420,000

pass on 6-8 per copy in Australia in Australia + Global

28% retails

37%

business people

31%

subscriptions subscriptions

41%

office and professional services receptions

14% other

49%

households

Readers Socio Eco Class

Readers Age 15 - 19

0%

A1

73%

20 - 29

37%

A2

6%

30 - 39

43%

B2

16%

40 - 49

13%

B1

5%

50 - +

7%

CDE

0%

THE BENEFITS

iet’s Business Lifestyle Monthly - The only Vietnamese V publication in Australia offers its “Softcopy online” to all Vietnamese Internet users in Australia as well

as in Overseas countries and Vietnam. This will ensure continuing awareness of your products and services to resident and non-resident readers, and giving your advertisements widest exposure to the market in Australia & Global. The ultimate goal is minimal cost dollars for maximum effect in advertising, and hence your and our success. irect access to Vietnamese Business Community and Households in Australia. 85% of “Vietnamese Businesses” in Australia subscribe to Viet’s Business Lifestyle Monthly, 120,000 Vietnamese-Australian readers on print + 420,000 in its associated DoanhNghiepDoiSong. com, with 79% being in top socio-economic ranking and high disposable income. The readers fit into Social Groups involving in either business-to-business or direct response purchases. ditorials and articles giving in-depth coverage of news features, political commentaries, business analyses, lifestyle stories and features, information data-bases, business and commercial events etc., constitute the main focus of the magazine & its website - guaranteeing

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This demographic created by telephone interview to 1000 Vietnamese (from phone book) in each Australian major capital cities and their surrounding subs

repeated exposure for your advertisements. istributed widely throughout 1800 “Asian newsstands” nationally. 72% of production goes to monthly subscriptions which include offices and professional service receptions. iet’s Business Lifestyle Monthly is available as free reading material at office receptions, local council’s libraries, travel agencies, hair and beauty saloons, coffee shops, takeaways, and on all the passengers’ seats in the Airport delivery/pick up bus services for the Vietnamese community. iet’s Business Lifestyle Monthly management team guarantees quality and professionalism, with research, design, translation and database services is second to none in Vietnamese publications in Australia. iet’s Business Lifestyle Monthly & its Softcopy online, the only choice for Australian-Vietnamese community with reader interested in Business Lifestyle and its ultimate choice in advertising.

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Double Centre Spread

Full Page

Bleed: 380 x 270 mm

Bleed: 190 x 270

Type : 350 x 250 mm

Type : 170 x 250

quality in mono newsprint, full colours in gloss available upon request W170 x H250 mm

W120 x H200 mm

W170 x H125 mm

Half Page

Quarter Page

Half Quarter

$1800 + GST

$1440 + GST

$1080 + GST

$650 + GST

$380 + GST

Full Page

CLASSIFIED standard unit formate W60 x H60 mm more than x 1 unit available by order

Major Page

6 months package

W80 x H125 mm

W80 x H65 mm

12 months package

Weekly News + VBL Monthly + Online

Weekly News + VBL Monthly + Online

$1440 + GST

$2400 + GST

PREMIER POSITIONS Categories Loading +10% Inside Back 1st, 2nd, 3rd +10% Colour s +15% Inside Front 1st, 2nd, 3rd +15% Outside Back Cover +25% Double Centre Spread x 1.8 Gate fold / wrap around x 3.5

Specific artwork / materials Advertorial (free)

VOLUME DISCOUNT 1-2 Insertions -non 3-5 Insertions -5% 6-8 Insertions -10% 9-11 Insertions -15% 12 Insertions -20%

Materrial: Softcopy in PDF file

SPECIAL REQUEST Translation over 500 words

To Be Advised

To Be Advised Condition apply

Formate: Trim size

W190 x H270 mm

Type size

W170 x H245 mm

Delivery: MichaelEmail@Optusnet.com.au Deadlines: Booking - 1 week b4 publication Material - 3 days b4 publication Content: In English, or Vietnamese

Booking: Michael Dzung Trinh, Media Director P.O.Box 308 Villawood 2163 - Tel./Fax: (02) 9788 7364 - Mob: 04 3000 6965 eMail: MichaelEmail@Optusnet.com.au Payment: EFTPOS - Visa / MasterCard - EFT SoftCopy of publication available to overview forward at www.KinhDoanhPhongCachViet.com

Placing Orders: Confirmed by signing of contract or telephone, fax, email, online submit accepted, subject to confirmation and contact. Acceptance of the company’s contract constitutes acceptance of our General Rates Policy herein. All orders are subject to credit requirements. Changes and cancellations must be writing and confirmed by return.

Publication Of Advertisements: The client bears complete responsibility for the content of any advertisement and shall be liable in full for any claims against the publisher. The number of columns, type style and type size of advertising copy must differ from those used in editorial matter. The logo of the publication and its type style must not be used. The publisher reserves the right to identify and advertisement with the heading “Advertisement”.

Circulation And Readership: The publisher does not guarantee any given level of circulation or readership for any advertisement.

Position Of Advertisements: Specific positions may be requested but are not a condition of acceptance (except in the case of special positions or payment of a loading).

Right Of Postponement: We reserve the right to postpone the insertion of advertisements by one edition without prior consultation of the client. Such postponement shall not constitute a breach of contract and the publisher shall not be held liable.

Agreed Reductions: Annual reductions and reductions for frequent insertions shall be calculated for a period of one whole year and shall be applicable to a single client only (No price guarantees or acceptance commitment shall be given).

Government GST Tax: In accordance with the regulations on advertising, GST government tax will be added to the invoice. The tax rate is subject to change without notice, according to revised government rates, and is non-commissionable.

Payment Terms: Unless prior arrangements have been made, full pre-payment for advertising shall accompany the order prior to publication. Payment may be made by Visa, MasterCard, EFT. Subject banking fee will be added if payment paid by credit cards. In exceptional cases, arrangements may be made for payment in cash. In all cases, an official company receipt will be given on collection. Rates are given in Australian dollars.

Overdue Accounts: Accounts not paid within 14 business days of original invoice date shall incur

interest not exceeding 2% per month. Any additional charges for collection shall be borne by the advertiser.

Agency Commission: percentage agency commission to recognized and documented advertising agencies on space, colour and position charges. Agency commission may be reduced or disallowed after 60 days from date of any unpaid invoices. Further advertisements from the agency may not be accepted until the debt is cleared. The advertising agency shall be solely responsible for all advertising placed and payments due, on behalf of their clients.

Complaints: Complaints shall only be entertained if they are presented in writing within thirty days of the date of publication.

Changes In Charges Or Rates: Rates shall be valid from the date of acceptance of the contract, and will be guaranteed for a period no longer than 12 months from the date of signing of the contract. Any interruption of the contract, unless at the publishers request, may entail a new contract at the applicable current rates. Advertisers will be given due notice of any rates increases.

Material Creation Or Modification: Please refer to our production rates for the applicable costs for material creation, artwork, layout and translation.

Technical Printing Errors: No liability can be accepted for advertisements. In the case of colour printing, we reserve an appropriate tolerance on the colour hue. Claims for replacement or price reduction shall only be entertained if the publicity effect of the advertisement is seriously diminished by deficiencies in technical reproduction. No compensation for significant colour variance in the absence of the above.

Proofs and progressives are none returnable.

Safe-Keeping Obligation: Artworks, files, and printing materials, are held at the owners risk and should be appropriately insured. Materials may be destroyed or deleted three months after publication of the last advertisement unless the return of material is requested.

Applicability: Unless advertisers who have business cooperation with Viet Business Lifestyle and its www.

KinhDoanhPhongCachViet.Com will be provided a special cooperation rates under condition apply and authorised by publisher only. All insertion orders for any advertorial, or ad displaying a business product, name, brand, and logo will be charged at general advertising rates, and shall be based on our current rates card issued to the public.

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HOW TO SUBMIT A BOOKING & PAYMENT We would welcome any opportunity to assist you to access this dynamic Overseas & Australian Vietnamese high demand market for your maketing stratergy and advertising canpaign.

Again, many thanks for your time & business cooperation. Feel free mail or call us if there is anything further.

simply email us your

advertisement material in PDF file or its link if your content is currently online or, Drop us the text of the content + digital photos if any. Plus, your business name & contact details for invoice and proof will be sent

Viet’s Business Lifestyle MichaelEmail@Optusnet.com.au Tel.: (02) 978873 64 0 Direct & SMS: 0430 00 6965 Michael Dzung Trinh, Media Director

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treân vuøng “tam giaùc vaøng” cuûa quyù baø vaø quan nieäm ñeå röøng “nguyeân sô hoang daõ” hay tæa taùch “suoái khe im lìm”... daâng hieán cho... keû laï tröôùc khi veà vôùi choàng... Caùch chôi

“Hen night”

PAYMENT OPTIONS For your convenience, our mobile Electronic Fund Transfer at Point of Sale (EFTPOS) available in person at your place (Sydney only) or, You can manage the booking yourself by using “Online Booking” tool, will be received from us upon request, and submit the content together with payment by Visa or

1

cuûa ñeâm cuoái cuøng thaùc loaïn

60

Nhaän söù maïng cuûa Sôn Ñaûo vaøo tuø gieát Laâm Chín Ngoùn, Hoaøng Ñaàu Laâu vuoát raâu huøm vôùi truøm ñaïi ca Chí Hoøa... Traû thuø ngöôøi yeâu ñi laáy Myõ, Ñieàn Khaéc Kim cöôùp vaø hieáp vôï con cuûa caùc chöùc saéc ngoaïi kieàu taïi Vieät Nam ...

Ñeïp, kieâu sa, khoâng keùm phaàn sexy nhöng gieát ngöôøi laïnh luøng taøn ñoäc...

vaãn coøn toàn taïi trong xaõ hoäi ngaøy nay

...caùc vuï thanh toaùn ñaãm maùu giöõa caùc toå chöùc toäi phaïm mafia Myõ, YÙ, Nga, Trung Hoa, Nhaät, Haøn v.v... nhöõng tieát loä thaät tuyeät chieâu ñoäc ñaùo vaø haáp daãn laàn ñaàu tieân ñöôïc ñaêng taûi chæ rieâng treân DNÑS maø thoâi, raát hay khoâng theå khoâng ñoïc...

1

MasterCard (only) The payment is also acceptable by bank to our business account by Electronic Fund Transfer (EFT) or by walk-in to any bank counter and deposit to:

Viet’s Business Lifestyle BSB 032 172 - Account 39 29 75 Westpac Bank Australia

CONFIRM After payment made, a Tax Invoice & Receipt will be issued and forward to you by email in the same day, with a confirm note that your booking is already into account and your ad will be published in next edition, then a notification proof be forwarded by email for consideration, hard copy will forward to your mailling address as well as within 2 business days after first publication,

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Bôm tieàn cöùu baát ñoäng saûn hay phuø pheùp “cô cheá” môùi ñeå “xeû nai” theâm ngaân saùch quoác gia?

Kinh doanh hay baùn buøa Phaïm Nhaät Vöôïng vaø ñoäc chieâu phuø thuûy “ngöôøi Vieät giaøu nhaát” vôùi 1.5 tyû ñoâ la?

Tính nöôùc côø xa Trung Quoác xaâm chieám Hoa Kyø baèng “nhuyeãn löïc” (soft power)

10 NBN - Caùp quang Lieân Maïng Cao Toác ñaõ keát noái vôùi cö daân khu vöïc Taây Sydney

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