Erasmus+ Project: Motivating the learning engine to increase student's school, professional and social succes and reduce absenteeism 2019-1-RO01-KA229-063851
Market Guerrilla Pygmalion integrating guerilla marketing and pygmalion effect
DOROTEA MARKASOVIĆ
Let’s get to know each other!
Which type of personality are you? Try to classify yourself and we’ll make a comparison How would you classify your students? Do you have a really good cooperation with students with similar personality? Discussion
Marketing
Definition 1: Marketing is the art of getting people to change their minds - or to keep the current mindset if they are already inclined to do business with you. Definition 2: Marketing is also about giving a fascinating look to the truth. Definition 3: Marketing is essentially a business. And the goal of any business is to make a profit / result.
Characteristics of guerrilla marketing – some principles
1. You need to be committed to a marketing program. 2. Consider this program as an investment. 3. Ensure program consistency. 4. Let potential customers believe in your company. 5. You need to be patient in order to fulfill your commitments. 6. You need to realize that marketing is the sum of various aids. 7. You need to know that the profit comes after the sale, i.e. you should also deal with the after-sale. 8. You need to strive to run the business so that it is convenient to the clients. 9. Introduce an element of admiration into marketing. 10. Measure the effectiveness of the aids you use by measuring.
Characteristics of guerrilla marketing – some principles
11. Demonstrate a developed relationship with clients and potential clients by regularly reporting and monitoring the situation. Be cordial and kind. 12. Learn to rely on other companies, but in way that they also rely on you. 13. You have to be skilled in using guerrilla weapons, i.e. technology. 14. You use marketing to gain the consent of potential customers, and then spread that pressure so that it leads to sales. 15. Sell the content of what you offer, not the style. Sell both steak and sauce because people are too knowledgeable to buy just the sauce. 16. After preparing a complete marketing program, work on its expansion and strengthening, i.e. escalation, and do not rest on the old glory. 17. Apply all from the above!
Motivation through manipulation techniques? Is it possible?
Why use manipulation techniques? According to the Pygmalion effect the idea to teachers' expectations of their students affecting the students' performance. “Positive labeling” theory (e.g. at the end of the lecture a professor can say: “You were really focused and calm during my lecture, thank you for that”.)
Some ideas...
Photo contest – students can bring photos taken by themselves and describe them in English (or other foreign language) in order to practice their skills. Playing a math (or any other subject) tornament...
Other questions to talk about...
Making a team out of a class? Would it be helpful to use gym (and such equipment) to improve active learning? Which types of student’s competitions and conferences do you know about? Idea: We can make a list and share it
Creative Treasury – international contest for students
We invite you to participate as mentors with yours students in teams! There’s 12 sectors for which you can apply: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Architecture Advertising and marketing communications Design Visual arts Applied arts Heritage Music Performing arts Books and publishing Audiovisual arts Media Computer games and new media
Every year there’s a different topic This year: Silk road
Thank you for your attention! Lets exchange our e-mails and stay in touch! Erasmus+ Project: Motivating the learning engine to increase student's school, professional and social succes and reduce absenteeism 2019-1-RO01-KA229-063851 Project financed by the European Union All rights reserved. No part of this publication may be reproduced, in any form or any means, without permission in writing from the authors. "The European Commission is not responsible for any uploaded or submitted content. The content reflects the views only of the European Commision cannot be held responsible for any use which may be made of the information contained therein"