WAttention Singapore vol 21

Singapore Edition - Tokyo - Taiwan - L.A. - Malaysia - Thailand - Paris - Mumbai - Hong Kong

Wonderland Japan

TA K E FREE Jul / Aug 2014 VOL.21 MCI(P)005/12/2013

- GRILLED GOURMET GOLD -

Special Feature 2

HEAVENLY HOKKAIDO VACATION

– DISCOVER THE ESSENCE OF HOKKAIDO THROUGH THE GOLDEN ROUTE

焼き鳥

YAKITORI

Quality Long-term Stay at Sakura House For those who are looking for accommodation for at least a month, Sakura House provides excellent and comfortable apartments, share houses, and dormitories located conveniently within walking distance to train and subway stations. Exclusively for international community, these accommodations are fully furnished so that you can start your new adventure in Tokyo right away. Unlike typical real estate agencies in Japan, Sakura House only requires a deposit of 30,000 yen and the first month’s rent to move-in! Look forward to an exciting and memorable stay at Sakura House as various events, from traditional cultural ceremonies to friendship parties, are held regularly.

Sakura Office in Shinjuku

Sakura House - Sendagaya The Sendagaya share house is conveniently located with walking distance to Shibuya, Shinjuku, and Harajuku.

You can find all sorts of information in Sakura House Office.

Friendly staff will help you find the accommodation suitable for you.

While guests can place their booking online prior to their arrival in Japan, they can also make reservations personally at the office in Shinjuku, where friendly and knowledgeable staff will provide meticulous assistance on the most convenient and suitable accommodation in Tokyo. Be assured that there is absolutely no communication problem as every member of the international staff community is capable of several languages, including Japanese. You can even arrange for a tour of your preferred choice before making your decision!

Residents studying Japanese together in the common area.

Staying in a share house has numerous benefits than renting a house in Tokyo. While kitchen, shower and bathroom are shared with housemates, one can still enjoy individual space in the private bedroom. Furthermore, guests not only save a great deal of money but also make friends and exchange culture with people from different countries. More than just a place to live, the share house allows one to study, play and lead a fulfilling life in Tokyo.

Sakura House - Muslim House Rooms

Located near the Tokyo Camii Mosque, this house in the quiet suburbs of Yoyogi Uehara is Japan’s first ever share house exclusive for the Muslim community. Residents from many different countries, Saudi Arabia, Indonesia, France, USA, Turkey, Algeria, and Egypt are experiencing great satisfaction living in this share house as it allows them to adapt safe and easy life in Japan.

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WAttention Singapore

Similar to other share houses, all rooms are fully furnished with air-con and complimentary wifi internet access. Apart from private bedrooms, one can also opt for the dormitory style rooms where one share the space with another guest. Rooms and facilities are located on separate floors for men and women. For any queries, Muslim staff members are available for guidance and support.

Facilities

One of the unique facilities here is a prayer room which is available inside the house. Also, with an individual washing-up area, there is no need to queue to use the sink especially during morning rush hour! Besides cooking in the kitchen, guests can also try the delicious halal foods at a 24-hour restaurant in Sakura Hotel Hatagaya which is located nearby.

In Ha r mony w it h t he Sea sons Kashou Day from the Kashou Era: June 16 in old lunar calendar (between June and August)

こ

text & coordination/ Rieko Ido, photo/ Hajime Watanabe 文とスタイリング＝井戸理恵子、 写真＝渡辺肇

よ

The blessings may have been believed to be greater with sweets that depicted the beauty of nature. These customs were introduced to the Imperial Court after the Muromachi period.

み

嘉祥の日

を

旧暦６月 日︵６月下旬∼８月上旬︶

16

楽 し む

Prior to the Meiji period, a custom had been observed in Japan to eat sweets on the day marking Kashou. Legend has it that the custom originated with the backdrop of an epidemic that had been going around in 848 during the Heian era. Emperor Ninmyo had renamed the period Kashou and performed a ritual with an offering of 16 pieces of beautiful sweets as he prayed for the good health of his people on the 16th day of June.

While there seem to be various views on where this number 16 came

from, the 16th of June in the old lunar calendar seems to fall under a full moon, or the sixteenth day of a lunar month during the peak heat of summer.

Perhaps the people at the time offered prayer on the night that was brightly lit by the moon when the world was believed to be linked with the other universe, offering delectable sweets to try to ward off evil that would come from the sixteen directions of the worlds. Confectionaries had been believed to soothe the violent souls of

beings from the other world.

These types of festivals were conducted in all parts of Japan during those ancient periods when the curses of vengeful spirits had been believed to cause an illness or a disaster.

Rieko Ido A graduate of Kokugakuin University, researcher of ancient Japanese customs and knowledge, conducting technical analysis on findings to apply them to modern lifestyles.Currently teaches at Tama Art University.

WAttention Singapore

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Wonderland Japan VOL.21

YAKITORI 焼き鳥入門ガイド

-GRILLED GOURMENT GOLD0６

What s New?

10

Gourmet Selection - Yakitori 12 – Gotochi Yakitori Map

Publisher Yasuko Suzuki Minook International (S) Pte Ltd 2B Craig Road Singapore 089662 Tel: (65) 6324-2127 E-mail: singapore@wattention.com

Singapore Edition Producer Teppei Nitobe

Editor in Chief 14

15

Ramen Revolution 2014 Results

Naoki Kiyota

– Your Top 3 Favorite Ramen Stores in Singapore

Ayako Miyazaki / Miyoko Takeuchi / Yuki Kawase / Shigeaki Matsuura / Kazuki Okubo

Must Eat Noodle - Vol. 1 - Ramen Santouka

Advertising Sales

Writer Koh Yong Qiang / Ng Li Tian

Design Team 16

17

JPN47 - Vol. 1 - Kumamoto Heavenly Hokkaido Vacation – Discover the essence of Hokkaido through the golden route connecting Sapporo, Otaru, and Niseko

Chew Yan Qiao / Shunjirou Miyaki / Hirokazu Tanaka

Editorial & Design Department in Japan Charles Chen ··· Writer and Editor Naoko Umagoe Ijuuin ··· Writer and Editor Yasuhisa Tamura ··· Graphic Designer

Photographer Hajime Watanabe, Yosuke Torii

Partners WAttention Co., Ltd Daily Information Co., Ltd (DAC Group)

Photo Courtesies

30

No Rice No Life - Vol. 1 - Tomi Sushi

32

Home Treats - Vol.13 -

Rieko Ido (adviser)

34

Event & Information

36

Mr. Samuel Yeong s Japanese Classroom Lesson 12

本誌に関する日本国内でのお問い合わせ先 和テンション株式会社 Tel: +81-3-6418-5701 Fax: +81-3-6862-6760 E-mail: info-tokyo@wattention.com

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Japanese Brand Story 008

JNTO

Special Thanks

Why “WAttention”?

WAttention is so named with the hope that people in the world would pay more Attention to WA（和）; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself! 世界中の人々に「和」 （WA）に注目（Attention） してほしいという 願いを込めてWA+Attention= WAttentionと名づけました。

WATTENTION is a publication of Minook International (S) Pte Ltd. All articles published are in good faith and based on bonafide information available to The Publisher at the time of press. The Publisher accepts no responsibility other than that stipulated by law. The Publisher also accepts no responsibility for unsolicited manuscripts, transparencies or other materials. All rights are reserved and no part of this publication may be reproduced in part or full without the previous written permission of The Publisher. Neither can any part be stored or recorded, by any means. The opinions expressed in The Publication are those of the contributors and not necessarily endorsed by The Publisher.

This publication and the name are owned solely by Minook International (S) Pte Ltd, 2B Craig Rd, Singapore 089662. Email: singapore@ wattention.com. WATTENTION is published bimonthly and distributed throughout Singapore. Trademarks and copyrights for all other products, logos and depictions contained herein are the properties of their respective trademark and copyright owners.

All colour separation and printing by Times Printers Pte Ltd. Licence No. L019/09/2013, 16 Tuas Ave. 5, Singapore 639340 MCI (P) 005/12/2013

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05

What's New?

Japanese latest happening, shops, innovations and more

新登場

Orchard

Covermark Promotion Booth

17 - 23 July

Contain ing 7 herbal extracts that mo istu rizes the s kin, Mo istu re Ve i l LX p revents dark sp ots an d freckles cause d

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1F Takashimaya Cosmetics Department For more details, Pg 34

Leading Japanese Foundation Expert holds a Special Week With more than 80 years in the industry, Covermark is one of the most recognised brands worldwide! Try out their wide range of products for yourself and enjoy exclusive promotions and tips from consultants at the Moisture Veil LX Special Week booth this July!

Get a free makeover by Japanese professional beauty consultants!

Tel. 6238-6697 Takashimaya 1F Cosmetics Department 391 Orchard Road 10am-9:30pm www.covermarksg.com/ www.fb.com/CovermarkSingapore

Bugis

Tai Parfait 鯛パフェ

Check out the latest news on our Facebook!

Find us on

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Choice of Filling: $4.90~ Strawberry Chocolate Cream Matcha & Azuki Hokkaido Soft Cream

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WAttention Singapore

First time in Singapore, with its cute, unique and tasty apperance, this Tai-parfait will win your "sweet" heart, like how it did to thousands of young ladies in Tokyo. Made from premium almond powder, this crispy pancake will fill you up with its mouthful of ice cream, leaving you satisfied and wanting more with its affordable price range.

Bugis Junction #B1-03A 200 Victoria Street Singapore 188021 10am-10pm www.fb.com/TaiParfait www.tai-parfait.com

Raffles Place

City Hall

HAKATA IKKOUSHA 一幸舎

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(5pcs)

* Valid till end of July 2014 only at Tanjong Pagar & Chijmes branch

Menu

◦ Spicy Ramen $11 ◦ Chashu Don $4 ◦ Rice Ball (Onigiri) $2

NTUC Foodfare@Clifford Center 24 Raffl es Place #B1-01/10 10am-7pm (Sat 10am-3pm) Closed on Sun

Menya Sanji has opened a new expressoutlet right in NTUC Foodfare Clifford Center, offering their Kagoshima-style ramen at unbelievably affordable prices starting from $9. Responding to popular demand, the signature Tonkotsu Ramen ($9) is prepared with thin noodles and a full bowl of passion.

Ramen Champion from Hakata Opens at CHIJMES This Kyushu ramen shop has proven its huge popularity and success among Singaporeans as it opens its 3rd outlet near City Hall. Cooked for more than 8 hours, the tonkotsu broth is so delicious and rich that you’ll never forget the taste.

Tel. 6338-8460 30 Victoria Street #F1-07 CHIJMES www.fb.com/ hakataikkousha.singapore

GSS Signature

Hair Services

10%OFF

products + Free L’oreal Hair Treatment (Worth $50) with any of the GSS Signature Hair Services *Valid at Ngee Ann City Main Salon only *Valid for international director / director stylists only *Valid for SundayThursday (Other T&C apply) *Till 27 July

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Shunji Matsuo Hair Salon @ Holland Village Tel : 6762-6088 245A Holland Avenue

Shunji Matsuo Hair Salon @JEM Tel: 6734-0802 #03-14 JEM

I*CON by Shunji Matsuo (Franchise) Tel: 6604-7255 #04-01 100AM

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07

Brilliantly cooked yakitori meats & all-natural dishes come together for an unforgettable dining spectacle!

W

ith “Gan” meaning boulder in Japanese, Gan Yakitori likewise, aims to be similarly stoic; with its unrelenting resolve to use the best of ingredients to give diners the best possible culinary experience!

Gan Yakitori gives you a staggering number of quality meats to enjoy such as premium chicken parts including hearts, gizzards and livers, exquisite pork selections, together with vegetables like 5-star hotelquality asparagus, shiitake imported from Japan and all

over Asia. Other delights such as ramen and potato salads as well as classics like oden, oyakodon and beef tongue curry rice are also available in affordable lunch sets. Forgoing any chemical seasoning and artificial sauces, every dish is both naturally flavorful and healthy.

Perfectly complementing your meal are a variety of Japanese alcohols like shouchu, sake, beers, cocktails, wines and whiskies.

With 2 different full course set meals available which include the very best Kushiyaki (skewered) delights and desserts, getting a definitive yakitori showcase is

Tel. 6694 0660 1 Vista Exchange Green #02-20 The Star Vista Sun-Thu 11am - 3pm, 6pm - 10pm Fri- Sat 11am - 3pm, 6pm - 11pm www.fb.com/GanYakitori

easier and more affordable than ever before.

Gan Yakitori uses only authentic Japanese binchotan charcoal, which produces a longer, more even amount of heat without producing smoke and other odors. This helps to retain every meat’s natural juices when cooked, resulting in a crispy, yet juicy texture that guarantees to produce a sensational experience with each and every bite!

Whether for business or for family, Gan Yakitori’s gastronomic delights and welcoming atmosphere are the foundation for a great time!

Scrumptious & Healthy; cooked to juicy perfection!

!!!

Pick T O H

Using no mayonnaise, the potato salad comprises several fresh vegetables!

Great atmosphere for business appointments

Rare and seasonal ingredients from Japan!

The ramen salad – addictive and delicious!

Recommended Menu Kotobuki Course for 1Pax (5-course set meal)

$35

Gan Course for 1 Pax (6-course set meal)

$48

Wide array of Japanese alcohols to complement your meal!

Gourmet

すなずり

Perfect match ♪♪♪

Chicken Gizzard

Rich in juicy flavor, this is a popular choice!

CH

ICK

EN

selection

鶏 TO

/ / / RI

Whether if it is to relax after a long day of work, a celebration of a major event, or just a quick round of drinks with friends; there is nothing quite like tucking into a tasty bit of food to go with your drink.

Quick, convenient and inexpensive, Yakitori is one of the most popular dishes amongst diners. Suitable for just about any occasion, we will be taking a close look at this long-time favorite – and learn some interesting facts!

VS

サテー Satay

Originating from Indonesia, Satay’s popularity has spread throughout the continent, producing a myriad of different variations! Marinated with turmeric before cooking, satay typically uses sliced or diced mutton, chicken or beef.

はつ

Chicken Heart Soft yet crunchy, this part is also valuable & nutritious

焼き鳥

Yakitori

Spicy-Sides!

Satay is often served with a spicy peanut sauce and rice cakes.

Although similar in nature, Yakitori also differs significantly from our local Satay. Literally meaning “grilled chicken” in Japanese, Yakitori is often cooked with salt or tare sauce made from mirin, dashi, soy sauce and vinegar. Yakitori also uses a variety of different chicken parts and organs which offer a very different eating experience!

Promotion やきとり家 すみれ

Sumire Yakitori House 3 Skewer Negi set

Bakudan Croquette

Spicy Tori Ramen

10

WAttention Singapore

Show your copy of this article when you order and receive

1 x FREE dessert!

Unrivalled quality chicken delights – now available in Singapore!

* Up to 6 People * Until end of July 2014

With over 25 outlets in Japan, Sumire aims to offer the premium yakitori experience! Utilizing chickens that have been freshly delivered within 24 hours and using quality rice from Niigata, Japan, Sumire offers a taste that is both scrumptious, yet reasonably priced. With both traditional and unique delights, also look forward to their special sauce from Japan!

★3 Skewer Negi set $9.90 ★Bakudan Croquette $7.90 ★Daizan Chicken Ramen $12.90

Menu

Tel. 6338-9963 80 Middle Road (Bugis Juntion) #01-88/89 Singapore 188966 Sun-Thur 11:30am-10:30pm Fri & Sat 11:30am-11:30pm www.sumire.com.sg www.fb.com/SumireSG

レバー

Chicken Liver

Full of nutrition, it also has a distinct taste

わぎゅう

和牛

Wagyu Yakitori is more than just chicken! Cuts of premium wagyu beef are also served.

なんこつ

軟骨

Chicken Soft Bone A popular side dish to complement your meal

Promotion

Mention “WAttention” & enjoy the following offers: ひびき

う

ま

い

！

Yakitori Lounge Hibiki

Introducing: Bincho-tan charcoal Authentic yakitori is cooked using Japanese bincho-tan charcoal. It produces a more even amount of heat compared to normal charcoal and has no smoke or unpleasant odors. It plays a key part in making great tasting yakitori!

Perfect match ♪♪♪

BUTA FACTS

DID YOU KNOW ?

Just about every part of the chicken used for yakitori has nutritional value; even the skin. Chicken skin (or kawa) is rich in collagen, which helps slow down aging!

Premium yakitori with an award-winning BBQ sauce!

A household name in Japan; Hibiki has finally opened its doors in Singapore! The famous ‘Yakitori King’ is now ready to offer local diners a dazzling array of ITQI (International Taste and Quality Institute) certified yakitori delights.

Not to be missed is Hibiki’s Grand Gold Quality Award-winning Miso Barbeque sauce!

★Order of 5 xHibiki skewer $23 → 1 stick FREE! ★Order of 10 xHibiki skewer $42 → 2 sticks FREE!

Menu ★Yakiton (Grilled Pork) $4.50 ★Kurobuta rib (Black Pig) $5.80 ★Oyakodon $12 Tel. 6519-6894 833 Bukit Timah Road #01-06 Royal Ville Singapore 279887 5pm – 11:30pm http://hibiki.sg www.fb.com/yakitori.lounge.hibiki

春秋

Shunjuu Flavourful Charcoal Grills at AuthenticYakitori House by the River

Mouth-watering chicken skewers that rise high above the standards

Scan

Get your tasty skewered chicken fix at Shunjuu Izakaya, a lively Japanese restaurant that has perfected the art of Sumiyaki.

Choose from over 70 types of skewers including its signature Foie Gras and chicken wings. A meal is never complete without having some top grade sake imported from various prefectures of Japan.

with the Media Switch app to access special movies, websites and more!

Menu ★Assorted Kushiyaki(2 sticks) $4 ★Fermented Soybean Rice Spring roll $10 ★Home-made Seasoned Oysters $15 Tel. 6887-3577 30 Robertson Quay #01-15 Riverside View Singapore 238251 12nn-2:30pm(L.O. 2pm) Sun-Wed 6pm-10:30pm(L.O.10pm) Thu-Sat 6pm -11pm(L.O.10:30pm) www.shunjuu.com WAttention Singapore

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〉〉〉〉〉〉〉〉〉

GO

ご 当地

TOCH YAKITORI

まる屋・今治・愛媛県

Let’s explore the various yakitori styles around Japan!

What is

ご当地 焼き鳥

‘Gotochi Yakitori’?

The term ‘gotochi’ literally means ‘local’; referring to the local style of how something is made.

While a seemingly simple dish, there is a surprising amount of complexity to yakitori. From the meat used, the garnishing utilized, to the style of

cooking and even the types of ‘tare’ (sauce) used; yakitori can vary greatly from prefectureto - p r e f e c t u r e . I n t h i s month’s special feature, we will be taking a look at the wonderful world of yakitori – and what it has in store for us! 焼きとり鉄砲・久留米・福岡県

Yakitori Teppo Kurume – Fukuoka Premium cuts of beef ribs are mixed with pork and chicken, creating a unique fusion of tastes and textures!

Tel. +81 0837-22-1668 Address: Fukuoka, Kurume City, Hiyoshicho 107-2

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WAttention Singapore

Maruya Imabari – Ehime 焼きとりやちくぜん・長門・山口県

Yakitoriya Chikuzen Nagato –Yamaguchi Using both chicken and pork, the meats are also served with garlic powder and shichimi (chili powder) for a spicy kick!

Forgoing skewers entirely, Imabari-style yakitori is instead, cooked on a hot plate covered with a steel lid for sizzling results!

Tel. +81 0898-32-3638 Address: Ehime, Imabari City, Asahimachi 4-3-32

Tel. +81 0837-22-1668 Address: Yamaguchi, Nagato City, Higashifukawa 864-1

➐

❻ ❺

日 本 の 豊 か 「やきとり」 を

お伝えし

What exactly is a yakitori comprised of?

やきとりひびき・東松山・埼玉県

Yakitori Hibiki Higashimatsuyama – Saitama Thoroughly cooked and using their famous, award-winning miso-tare sauce, the pork used also possesses a delectable consistency.

❷

❶

Tel. 0493-25-1184 Address: Saitama East Higashimatsuyama City, Yakyuuchou 1-13-15

たつみ・美唄・北海道

Tatsumi Bibai - Hokkaido

やきとりの一平・室蘭・北海道

Yakitori no Ippei Muroran - Hokkaido

➌ ❹

Specializing in their usage of tama-negi (onions), yakitori done in Bibai also places several different chicken parts on the same skewer.

Tel. +81 0126-63-4589 Address: Hokkaido Bibai City West, Ichijouminami 1-1-5

Butakata-rosu (pork loin) is a popular choice with its exquisite tenderness. An accompanying yogarashi (Japanese mustard) helps to bring out its flavor. 鳥安・福島・福島県

Toriyasu Fukushima - Fukushima

What makes it unique from other stores?

Tel. +81 0143-44-4420 Address: Hokkaido Muroran Nakajimamachi 1-17-3

A mostly orthodox yakitori, the prefecture is known for its strict usage of premium Date chicken breeds for the best quality.

ZENYAREN_MAP.pdf 1 2014/06/13 19:41:02

With all 7 featured yakitori restaurants under one roof, Zenyaren is a unique ‘Yakitori Theme Park’ that is a must-see when you visit Tokyo!

Tokyo Imperial Palace

ay

ZENYAREN TOKYO Sankei Bld. B2F

Otemachi Stn.

Dori

Kanda Stn.

i

www.zenyaren.jp www.fb.com/zenyaren

hw

- Dor

Tokyo, Chiyoda, Otemachi 1-7-2 Tokyo Sankei Building B2F

Hi

C huo

Tel. +81 03-3231-7705

Tokyo

g

したい

Zenyaren Souhonten Tokyo

Mitsukoshimae Stn.

E it ai

- D or

i

Tokyo Stn.

Hibiya-

な 食 文 化 全国の皆様に

Tel. +81 024-522-9897 Address: Fukushima City Jinbamachi 7-10

WAttention Singapore

13

ラーメン・特 別 版

RAMEN REVOLUTION

RAMEN REVOLUTION TOP 3 FAVORITES

2014SUCCESS

6,351

ありがとう

TOTAL

VOTES

Just over a month ago, WAttention embarked on a mission; to learn about all the various kinds of ramen in Singapore and to discover which was most favored amongst diners.

That mission was called the RAMEN REVOLUTION! The time has come and you, the readers, have decided on your No. 1 favorite ramen!

APR 25 - MAY 30

against so to have gone up We are honored ank you Th s. competitor many formidable k forward loo we ur support and everyone for yo en! ram s more deliciou to serving you

Vote for your Favorite Ramen in Singapore WattentionSingapore Badge-GOLD.pdf 1 2014/05/22 14:46:32

– Koji Kanoi, Vice-President of Ramen Santouka

With their signature Iberico Pork Cheek providing an irresistibly tender ‘bite’ to their ramen, Ramen Santouka was the clear favorite amongst the ramen fans!

Try out their winning taste today!

RAMEN SANTOUKA

2,339

VOTE

The Central Tel. 6224-0668 Cuppage Terrace Tel. 6235-1059 www.fb.com/RamenSantoukaSingapore www.santouka.co.jp/en

st were up again Although we we , ion tit pe m some tough co r everyone’s are grateful fo time – we will support. Next be No.1!

Badge-SILVER.pdf 3 2014/05/22 14:46:54

IPPUDO SG VOTE

711

– Ryu Fujibe General Manager of Ippudo SG

Fresh & firm noodles, a perfectly balanced broth and premium ingredients are what make Ippudo’s ramen a hot favorite and No. 2 in the list. An exquisite dining experience!

Mandarin Gallery UE Square Westgate www.ippudo.com.sg

#04-02/03/04 #01-55/56 #03-03

We hope you will continue to support us as Hakata Ikkousha is as much a part of Badge-BRONZE.pdf 2 2014/05/22 14:48:01

Singapore now as it is Japan and the rest of the world!

– Kousuke Yoshimura, Founder, Hakata Ikkousha

HAKATA IKKOUSHA VOTE

375

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WAttention Singapore

Tanjong Pagar Plaza #01-104 Changi Airport T3 #B2-58 CHIJMES #F1-07 www.fb.com/hakataikkousha.singapore

Must Eat Noodlele .01 麺

Writer’s profi le:

Yong Qiang - Writer & Editor Severally obsessed over ramen, collectible toys, and flashy superheroes.

The people’s choice – Winners of the Ramen Revolution 2014!

Warm & homely ambience accompany your every meal!

Iberico Pork and Quality Ramen for an Award-Winning Taste!

A

fter being dissatisfied with the ramen he had taken his family to eat, Mr. Hitoshi Hatanaka was driven to start his own restaurant. In March 1988, the first ever Ramen Santouka was opened in Asahikawa, Hokkaido, with a modest seating capacity of 9 seats and shio ramen on the menu.

From the very beginning, Hatanaka wanted to make a ramen that could be enjoyed by all; with a simple soup that could be savored to the last drop and filled with satisfying charshu and superior quality ingredients.

With a broth prepared from boiling pork bones, dried fish and other ingredients for nearly 17 hours, Santouka’s ramen is also served at a specific, optimal temperature. Topped with a signature pickled plum for its shio ramen, this has been the hallmark of Santouka’s taste.

Hatanaka’s desire to delight food-conscious high school and college students and sought out an exquisite topping to accompany his famous ramen. He discovered the Iberian Pig breed.

Touted as the “rarest of the rare” of meats in the industry, Iberico Pork Cheeks were the key item in the creation of the special Toroniku Ramen.

With only 200-300g being obtainable from each pig, this valuable meat adds an irresistibly tender and juicy bite to an already exceptional ramen concoction.

Now with restaurants all across Japan and the world, Santouka still operates by the principles established by Hatanaka. Standing proudly as a part of Singapore’s culinary scene, Santouka is dedicated to providing ramen that is easily enjoyed by all!

PROMOTION

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Ramen Santouka Tel: 6224-0668 6 Eu Tong Sen Street #02-76, The Central Mon-Sun: 11am-10:30pm (L.O. 9:45pm) Tel: 6235-1059 21 Cuppage Road, Cuppage Terrace Mon-Fri: 12pm-3pm, 5:30pm-Midnight Sat: 12pm-12am Sun: 12pm-9:30pm

WAttention Singapore

15

Writer’s profi le: Yuki - WAttention marketing executive from Kumamoto City.

She misses taking drives to Mt. Aso and enjoying the hot springs; especially during the warm weather.

JPN 47

- Kumamoto From Tokyo Kumagawa Rafting - one of the three fast flowing streams in Japan.

Airplane: 1hr 40min From Osaka Airplane: 1hr From Fukuoka Shinkansen: 40min

Fukuoka

Tokyo

Kumamoto Castle – magnificent and historical!

Tsuetate Hot Spring – Boy’s day festival in May

Osaka

Kumamoto

vol.

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Dengaku (traditional style fried beancard, veg, fresh fish) – delicious!

Shirakawa Riverhead Sakura-No-Baba JOSAIEN – an Edo-period styled complex!

Photos by Yuki

KUMAMOTO – LAND OF UNTOUCHED BEAUTY!

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f you are looking for a holiday that is relaxing, yet exciting at the same time, why not head down to Kumamoto?

Being from there myself, there are a number of good reasons to visit this beautiful place. When it comes to natural sights, Kumamoto will leave you spoilt for choice!

Mount Aso is a must visit for fans of natural sights; I highly recommend coming around May, when it is lush, brilliant green.

I personally have gone around Mt. Aso often to enjoy the fresh produce of vegetables, fruits, beef and even the soft cream made there. The nearby town is quiet, yet bustling, with many artist who have opened fashionable and delightful cafes, galleries and restaurants!

Aside from the national parks, the surrounding area is also host to many

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water gushes out every minute from this spring

other activities such as paragliding (my favorite!), fruit pickings, and the famous Kurokawa hot springs!

The Amakusa islands south of Kumamoto are also a beautiful sight to behold. I’d recommend the Dolphin watching tours there, which are always enjoyable. When you’re hungry, lots of affordable, fresh kaisen-don are available.

We can’t talk about Kumamoto without of course, mentioning Kumamoto castle!

Regarded as the symbol of Kumamoto city, the castle is a magnificent sight with impressive walls and elaborate structure. If you visit around late March to mid-April, you can see it against the backdrop of Sakura – which is incredible!

There are countless other things to experience in Kumamoto – you have to come and see it for yourself!

Scan with the Media Switch app to access special movies, websites and more!

KUMAMOTO’S FOOD Kaisen Don– Fresh seafood around Amakusa

Kumamoto Ramen – Tonkotsu topped with garlic. It’s Kumamoto style!!

Come find me at Kumamoto Fair @ Isetan Scotts 18 – 28 July Isetan Jurong East 29 July - 4 Aug

C 2010熊本県くまモン

Heavenly Hokkaido Vacation Discover the essence of Hokkaido as you navigate through the golden route connecting Sapporo, Otaru, and Niseko

Otaru Sapporo Niseko

Access From Tokyo to Sapporo: 1hr 30min by plane from Tokyo Haneda Airport to New Chitose Airport, which is about 36 minutes away by train to JR Sapporo station.

From Sapporo to Otaru: About 32 minutes by train from JR Sapporo station to JR Otaru station.

From Otaru to Niseko: About 1hr 10min by train from JR Otaru station to JR Kutchan station.

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Indulge in the Paradise of Gourm

Soup curry This is a famous local dish that consists of rice and curry-flavored soup with lots of spices and ingredients such as vegetables, seafood, and tender chicken thighs. You can find many restaurants serving this dish around Sapporo, each with its own recipe. Besides eating in, you may as well bring home a microwavable meal of soup curry as a souvenir.

Where to eat?│Soup Curry Cocoro URL: www.cocoro-soupcurry.com/english/ index.html

Crabs and prawns Miso ramen First developed in Sapporo, miso (soybean paste) ramen usually features plenty of hot pork lard to keep your body warm during Hokkaido’s harsh winter. Typically bean sprouts are added to balance the robust and heavy flavor of the soup.

If you want to eat like a local, order extra toppings of corn and butter.

Where to eat?│Ramen Sumire URL: www.sumireya.com/ (Japanese only)

Seafood lovers will know that Hokkaido is a land of gourmet delicacies, especially when it comes to seafood. There are three famous crabs in Hokkaido, the King Crab, the Snow Crab, and the Horsehair Crab. The best way to try everything at one sitting is to head for a sumptuous crab buffet that offers not only unlimited crabs but also fresh prawns prepared in various styles such as sushi and deepfried tempura.

Where to eat?│Ebikani Gassen URL: www.ebikani.co.jp/ (Japanese only)

Seafood rice bowl

Luxurious seafood donburi: 3,180 yen

Seafood donburi featuring sea urchin and three types of shrimp: 3,180 yen

Donburi Chaya is a seafood donburi (rice bowl) specialty store serving delicious seafood at incredibly low prices in Sapporo.

Fresh ingredients are brought in from Nijo Fish Market, which explains why its seafood is so delicious and affordable. Donburi Chaya opens early, at 7:30 a.m., and during lunchtime it’s always packed with locals and tourists.

Since it’s located right inside Nijo Fish Market, you can blend in with the lively atmosphere while enjoying a delicious meal!

Donburi Chaya

• Hours: 7:30am-5:30pm • Address: 7, South 3, East 1, Chuo-ku, Sapporo • TEL: 011-558-1012 • URL: www.donburi.jp/

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met Food and Desserts Known as the Kitchen of the North, Sapporo and the neighboring Otaru boast an endless list of delicious local specialties from ramen and fresh sea food to all sorts of sweets and confectionery. Plan your perfect Hokkaido holiday around gourmet food and get some souvenirs for your loved ones back home.

Best of Hokkaido souvenirs Get some tasty treats for your loved ones back home at Kobushiya, one of the largest souvenir shop chains in Hokkaido. From the famous Royce’s Nama chocolates to Hokkaido ramen packages and the Hokkaidolimited edition “One Piece” accessory straps, the wide selection of goods makes it difficult for customers to leave empty-handed. Kobushiya stores can be found in Sapporo, Otaru and Hakodate cities.

Where to buy?│Kobushiya URL: www.hokkaido-miyage.jp/kobushiya/ (Japanese only)

Try Hokkaido desserts to satisfy your sweet tooth If you are searching for a sanctuary to relieve your sweet cravings, look no further than Odori Bisse. The first floor houses the prefecture’s six most popular confectionery brands. Highlights include Bocca’s rich and delicious milk pudding that is fit into perfectly round rubber balloons, as well as an assortment of milk, cheese, and butter products by Machimura Farm. Besides hunting for your favorite sweets, you can also enjoy light bites at the cafes or even go for the all-you-can-eat cake buffet offered at Kinotoya.

Where to buy?│Odori Bisse URL: www.odori-bisse.com/ (Japanese only)

Taste supreme cheese cake at LeTao This famous confectionery shop has earned a solid reputation with its creamy Double Fromage - a double layered cheesecake with baked cream cheese and no-bake mascarpone cheese. Available only at the LeTao’s main store, the Kisekino Kuchidoke Set is a value-for-money double deal which allows customers to pair the signature Double Fromage with Venezia Rendez-vous cheese cake.

URL: www.letao.jp/ (Japanese only)

Wander in the world of music boxes Otaru Music Box Museum is one of the largest music box specialist stores in Japan. Here you can find more than 3,000 types of music boxes on display and for sale - many of them feature an original design such as Hokkaido animals or even sushi!

Moreover, a hands-on experience session allows you to choose the melody and box to make your one-and-only music box.

URL: www.otaru-orgel.co.jp/english/e_index.html

Potato Farm’s Jaga Pokkuru – one of the favorite Hokkaido products Mainly sold in Hokkaido airports, train stations, and souvenir shops, POTATO FARM (Calbee Inc.)’s Jaga Pokkuru is a crunchy snack made out of 100% Hokkaidogrown potatoes. Jaga Pokkuru is produced at Chitose factory in Hokkaido and uses Saroma Lake baked salt for aroma. The crunchy texture is created by an original method and the secret of the potatoes’ delicious taste is none other than that the potatoes used are grown in Hokkaido, where the climate drops drastically from night to day. The name “Jaga Pokkuru” is derived from the name of a legendary fairy called Koropokkle, which means “the people under butterburs” in Ainu, the language of Hokkaido’s indigenous people.

URL: www.calbee.co.jp/potatofarm/en/index.html

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Extra Fun in and around Sapporo An outlet mall 10 minutes by free shuttle from New Chitose Airport!

Chitose Outlet Mall Rera has over 400 renowned brand shops from luxury brand shop COACH to affordable brand shop ABC-MART. It has a selection of different types of shops: fashion, sports, lifestyle goods, furniture, and so on; the food court is spacious, with 650 seats. Also in the mall are No. 1 ramen eatery Ramen Hakurankai (Ramen Expo) and Hokkaido souvenir shop Hokkaido Shinhakken Factory. Shop here and experience a day filled with fun.

Chitose Outlet Mall Rera

• Hours: 10am-9pm (varies by season) • Address: 1-2-1 Kashiwadai-minami, Chitose • TEL: 0123-42-3000 • URL: www.outlet-rera.com/english/

Experience Japanese culture in Sapporo NPO Lucky Planning provides you with experience of Japanese culture, such as a wedding in Japanese traditional clothes, dressing with kimono, and the Japanese art of tea ceremony. In the wedding experience, you can choose from various kinds of traditional bridal dresses, and they will stage your wedding beautifully.

When dressing with kimono, you can even choose and try luxurious fabric made from silk. Through tea ceremony, you can experience the manner and history of Japan. If you are interested, find more information online.

NPO Lucky Planning URL: www.lucky-planning.com/?language=1

A playful airport - New Chitose Airport Terminal With various food, shopping, and entertainment facilities, Hokkaido’s New Chitose Airport Terminal is a great place to spend time before your flight.

First there is Doraemon Waku Waku Sky Park, a Doraemon themed amusement park that is enjoyable for both adults and children.

When you get hungry, head to Hokkaido Ramen Dojyo, a food court with many ramen stalls. Choose your favorite ramen then complete your meal by stopping by Royce’ Chocolate World to satisfy your sweet tooth while observing how each chocolate is made through a showcase window.

URL: www.new-chitose-airport.jp/en/

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Chocolate Dreams Come True Enter the fantasy world of chocolate as you step into the Shiroi Koibito Park. Besides housing the factory and chocolate café, it also offers various exhibitions where you can learn about the history of chocolates. For candy lovers, there is also the Candy Labo where you can watch a live performance of candy-making!

There are so many ways to have fun in Shiroi Koibito Park!

2 Shiroi Koibito’s Original Cans

Wouldn’t it be ideal if you could have your own unique memorabilia? You can take a picture of yourself with staff assistance and get it printed on Shiroi Koibito’s original aluminum cookie tins and chocolate drink cans. (cookie tin: 2,859 yen, a set of two chocolate drink cans: 1,080 yen)

1 Cookie Making Have some fun making your own Shiroi Koibito cookie on a 14-cm heart-shaped cookie base.

Besides this most popular hands-on activity, you can also unleash your creativity by drawing on a heart-shaped or Hokkaido-shaped cookie with a chocolate pen to create a delicious souvenir.

(Cookie making requires about 80 minutes. Drawing requires about 40 minutes. 1,080 yen per person for one cookie)

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Factory Tour Learn about the production process of Shiroi Koibito’s Langue de Chat cookies through the exciting and interactive factory tour. You get to witness everything; from the stage when the white chocolate is filled between the cookies, the cooling process, the labelling of expiry date, right up to the individual packaging stage.

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Cafè, Shops, and Miniature Railway

Enjoy an assortment of delicious desserts such as the original chocolate drink, chocolate fondue, and even a parfait made with Shiroi Kobito’s soft cream at the Chocolate Lounge. Don’t forget to grab popular items such as Shiroi Koibito cookies, Baumkuchen Tsumugi, and various souvenirs at the retail shop. Last but not least, check out the miniature train running in the garden.

• Hours: 9am-6pm • Address: Miyanosawa 2-jo 2-chome, Nishi-ku, Sapporo • Admission: 600 yen • URL: www.shiroikoibitopark.jp/english/ index.html

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Find the hotel that suits your needs

There are many different types of hotels in Sapporo.

Whatever your needs and desires may be, there is always a hotel to match them perfectly. Go ahead and find the perfect one for yourself!

Perfect for shopping!

Room for four persons.

Delicious breakfast prepared with local ingredients.

Hotel Clubby Sapporo Located in front of a big shopping mall and near the beer museum and garden of Sapporo Beer, Hotel Clubby Sapporo has been ranked number 1 for satisfaction on a Japanese hotel booking site.

With 118 rooms available, the hotel serves breakfast prepared with locally grown fresh vegetables.

• Priced from 8,640 to 12,420 yen (with breakfast) per night for a double room. • Address: Sapporo Factory Nishi-kan, North 2 East 3, Chuo-ku, Sapporo • TEL: 011-242-1111 • URL: http://sapporofactory.jp/clubby/ english/index.html

Stylish Italian restaurant

Indoor and outdoor baths both offer great view.

Deluxe twin room (Grande room)

Mitsui Garden Hotel Sapporo A convenient four-minute walk away from both JR Sapporo station’s south exit and Sapporo Municipal Subway’s Sapporo station, Mitsui Garden Hotel Sapporo is equipped with a garden-style public bath, guest-exclusive lounge, IC-cardactivated elevators, and free wireless Internet. With 247 rooms in all, it offers 7 types of rooms, each coming with an air purifier with humidifier.

Lobby

Public bath

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Standard twin room

• Priced from 6,200 yen per person per night for a twin room (price varies by season). • Address: 6-18-3, Kita-GojoNishi, Chuo-ku, Sapporo • TEL: 011-280-1131 • URL: www. gardenhotels.co.jp/eng/sapporo/

Cross Hotel Sapporo Stylishly decorated with a red-based interior, Cross Hotel Sapporo is conveniently located 5 minutes from Sapporo Station on foot. With multilingual international staff members, it is a great place to stay even for international travelers. All 181 rooms are fully equipped with wireless Internet connection.

• 32,400 yen (not inclusive of tax) per night for a double or twin room. • Address: 23, North 2 West 2, Chuo-ku, Sapporo • TEL: 011-272-0010 • URL: www.crosshotel. com/eng_sapporo/index.html

Holiday Retreat at Hanazono Niseko Located in the southwest corner of Japan’s northernmost island of Hokkaido, Niseko HANAZONO Resort lies 1000 metres below the spectacular peak of Mount Niseko Annupuri, offering one vertical kilometer of stunning powder snow in the winter, and an unprecedented variety of activities during the rest of the year. HANAZONO operates a snowsports school, equipment rental and retail stores, and offers a variety of self-contained holiday apartments. Owing to Niseko’s central location, a diverse array of local produce and International cuisine is available, including fresh seafood from the Shakotan Peninsula.

• Summer: 56,000 yen per night for a 4-bedroom chalet (accommodates 8 persons). Winter prices range from 64,800 yen to 104,800 yen.

• Address: 328-1 Aza-Iwaobetsu, Kutchan-cho, Abuta-Gun, Hokkaido • Access: 8 minutes by car from JR Kutchan station • TEL: 0136-21-2500 (snow season activities), 0136-21-3333 (summer activities) • URL: http://hanazononiseko.com/en/

Summer Activities

Winter Activities

While Niseko is rated the number one ski resort in Asia year in and year out, it is also recognized as one of Japan’s premier summer destinations, with relatively mild temperatures and low humidity. As summer arrives, Niseko comes alive with music, festivals and the mountains become a playground for every activity under the sun. From action-packed to laid-back, whether it is White Water Rafting, Sea Kayaking, Golfing, Mountain Biking or Family Fun, you will find it all at Niseko HANAZONO Resort. (Rafting: 5,500 yen per person)

Niseko is the second snowiest resort on the globe boasting 15m of annual snowfall, the snow is soft and deep and is ideal for skiing and snowboarding at any level. HANAZONO offers outstanding beginner slopes, wide open runs for cruising and access to some of the most exhilarating powder runs anywhere in the world. In addition to the incredible skiing, you can experience an array of winter activities to suit all tastes, including snowmobiling, snowshoeing, back country tours and a range of snowsports lessons.

Seven Star’s Café

Accommodation (Gondola Chalets) Gondola Chalets is only a minute’s walk to the famed Niseko-Hirafu Gondola, providing guests with direct access to the world-famous powder fields of Niseko.

From 3LDK to 5LDK, there are a total of 16 chalets in 3 basic sizes. These stylish chalets offer a fresh, modern layout and unrivalled accessibility to the mountain.

Gondola Chalets is a great choice for families and large groups.

Seven Star’s Café is a relaxing wooden cabin house that serves its all-time popular Egg Benedict and one of the best burgers in town. Diners can customize their own burgers by choosing from a range of toppings, including herbed pork and even the exotic Ostrich meat! Why not make it a perfect meal by having a refreshing green smoothie too?

URL: www.facebook.com/ SevenStarsCafe

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Let’s Enjoy Japan!!

GO Japan!

First – let’s eat ramen!!

Yummy !!

Tokyo Tower

Alright !! Let’s Hey Kumata… doesn’t the weather look a bit worrying to you?

party ‘till we drop!!

Tokyo Sky Tree

Next up – Shinjuku!!

Shibuya

Shinjuku

Hey it’s raining…

Let’s go to Akihabara now!!

Hey Kumata, let’s call it a day shall we?

No way!! We’re finally in Japan and we’re going to enjoy it!!”

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Visit tenetsompo.com.sg to learn more about TravelJoy’s Go Japan! Plan

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Where shall we go today?

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MEDICAL TREATMENT Receive medical treatment at the recommended medical provider without making payment.

VERIFICATION English/Chinese-speaking EAJ officer will verify your location and medical conditions.

LOCATE MEDICAL HELP EAJ officer locates the nearest medical provider to render medical assistance to you.

REFERRAL & MAKE APPOINTMENT EAJ officer returns call and provides you with details of medical provider and will assist to make appointment on your behalf.

* Overseas phone charges will be borne by insured.

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和

Japanese Traditional Crafts

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Japanese Craftsmanship: The Pursuit of Perfection Created by using the skills inherited from generations dating back more than 100 years ago, each craftwork is an expression of the artisans’ passion and enduring perseverance. These products that come in varied forms not only illuminate our homes but also invigorate our daily lives.

1 Nambu-tekki ironware: Made by hand, using traditional techniques, the ironware is characterized by distinctive patterns.

2 Hida-shunkei lacquerware: The use of suki-urushi (clear lacquer) gives the lacquerware a beautiful wood grain and garnish with degrees of transparency that change with time.

3 Wajima-nuri lacquerware: Renowned for its decorative reliefs made with gold leaf.Day 4 Traditional Japanese warosoku candles are carefully handcrafted. 5 Ichii-itto woodcarving: Originated in Takayama, the products are hand-carved, and no coloring is applied.

6 Odate-magewappa bentwood work: Made from thinly sliced Akita cedar, the work is perfect for making a lunchbox.

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Under the initiative by the Ministry of Economy, Trade, and Industry to conserve the heritage of traditional crafts, 218 items have been officially recognized and protected by law as the Traditional Crafts of Japan. The stringent qualifying criteria suggest that a huge significance is paid to the manufacturing process of each product.

It must be made not only with primary materials and techniques that have been in continuous use for at least 100 years, but also by hand for each detail—such as the shape, design, and texture. The materials should be environmentally-friendly, 6

instead of synthetic. These items are not to be confused with artwork that has a main purpose that lies in aesthetics expression because they are frequently used in our daily lives. For example, the yoghurt pottery cup, made with clay from Mt. Shodai in Kumamoto, reflects the functional sturdiness of Shodaiyaki, a highly-revered pottery craft with more than 400 years of history.

From the Tenpyo writing brush of Nara Prefecture to the metal-cast tea kettle from Iwate Prefecture, every designated item must be produced by an established local industry of that particular region.

Encapsulating the essence of Japanese culture, these timeless traditional crafts continue to color our lives and many more generations to come.

Traditional Japanese Crafts for Everyone Eager to get your hands on some of the exquisite masterworks? Head down to Aoyama Square, a onestop exhibition and retail store that stocks all kinds of traditional Japanese crafts, made by the country’s finest artisans.

Aoyama Square

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The delicately decorated box will add some Japanese aesthetic elements to your daily life. 2 You can find more than 100 types of traditional crafts in Aoyama Square. 3 This small postbox is a modern reinterpretation of Nambu-tekki ironware.

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Shibuya

Aoyama-itchome Exit 4 North Akasaka Mitsuke Aoyama Twin Roppongi

For tourists who are visiting Tokyo or expatriates who are living in the city, Aoyama Square is a perfect place to find a special gift for yourself or special someone. The store offers a wide selection of Japanese traditional craft products, ranging from ceramics and woodcraft to textiles and lacquerware.

These products are not only elegant in design, but also practical items that can be used in your daily life. Moreover, you may get a chance to see experienced craftsmen demonstrate their skills during workshops that are held irregularly.

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Akasaka Post Offi e

Embassy of Canada

Aoyama Square

Hours: 11:00-19:00 Address: 8-1-22 Akasaka, Minato-ku, Tokyo TEL: 03-5785-1301 Access: 5-minute walk from Tokyo Metro Aoyama-itchome station URL: http://kougeihin.jp/

Tsubaya

Asakusa Imahan Kappabashi Dogugaidori

If you found a superb knife that can cut anything effortlessly, you would most likely use that knife above all others. For such high-quality knives, head to Tsubaya, the renowned producer of fine blades.

The store houses more than 1,500 knives—it more accurately resembles a knife museum.

Among the wide selection are stylish kitchen knives produced using superior Japanese knife-making technology. Customers also often request that names be carved onto the knife handle. During your

trip, wouldn’t you consider getting your hands on one or two of these knives at this tax-free shop with English-speaking staff?

Tsubaya

Tsukuba Exp. Asakusa Sta ROX

Kaminarimon Dori

Tokyo Metro Ginza Line, Tawaramachi

Hours: 9:00–17:45 (-17:00 Sunday & Holidays) Address: 3-7-2 Nishiasakusa, Taito-ku, Tokyo TEL: 03-3845-2005 Access: 10-minute walk from Tokyo Metro Tawaramachi Station URL: http://e288.jp/

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DISCOVERY OF DESIGN GIFTS Communicating Fun from Tokyo Gift Show 2014 Regardless whether you are a fan of Japanese design goods or not, you might have been cheered by the sense of humor and innovation that rest in the soul of it. The magic that makes people smile lies in the wordless communication between designers and users. If you would like to get inspired or add some fun to life, just plan your trip for Japanese design goods hunting and enjoy the essence of Japanese aesthetics and philosophy in your daily life.

Decorative Japanese fan (uchiwa)/ Fusendo http://fusendo.com

Traditional Japanese sandal with Mt. Fuji (registered as UNESCO World Heritage) print/ SAKAGAWA www.kabusaka.co.jp/

Mt. Fuji shaped Japanese Sake glass/EDOCORE www.rakuten.ne.jp/gold/edocore/

Tokyo Gift Show Japan’s largest personal gift and lifestyle sundries international trade fair

Shark-shaped carton cathouse/ Cat can series by Furukawa http://furukawa21.jp/shop/ POCKET CASE/ Kna Plus http://knaplus.com/

Can-shaped cat scratching board/ Cat can series by Furukawa *It may take one month or more after placing your order http://furukawa21.jp/shop/

Tokyo International Gift Show (TIGS) is the largest international trade show in Japan, with the exhibits of personal gifts, consumer goods and decorative accessories. Established in 1976, TIGS is held semiannually, during spring and autumn at Japan’s stateof-the-art Tokyo International Exhibition Center (Tokyo Big Sight) organized by Business Guide-Sha, Inc. POCKET BAG/ Kna plus http://knaplus.com/ 28

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www.giftshow.co.jp/english/78tigs/index.htm

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Live dancing and singing were extremely cute and healing even you cannot understand Japanese lyrics. The live concert drove the atmosphere to a very high point of amusement.

Live Concert

The Maid Cafe is no longer exclusive to Otaku. We met many couples, girls, families, and visitors from overseas gathering in this cheerful place.

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Writer’s profi le:

N RICE NO LIFE #

Teppei Nitobe - Producer of WAttentionalways on the lookout for a good bite to eat wherever he goes!

01

TOMISUSHI

What is Koshihikari?

Meaning “the light of Koshi”, Koshihikari is a short-grain rice named after the old province of Koshi in Japan, which covered the coast of the Sea of Japan and Niigata. Initially produced to meet food demands in the postwar era, it now accounts for over 40% of Japan’s rice production. With its unique sweet & nutty taste and slightly sticky texture, Koshihikari is regarded as one of the most delicious brands of rice in the world – and perfect for sushi!

THE FINEST OF INGREDIENTS FOR THE BEST OF SUSHI OFFERINGS!

E

stablished in 1954 in Niigata, Japan, Tomi Sushi has expanded to 14 branches in Japan and has been bringing excellent quality sushi

to Singaporeans from its 2 local stores here.

Osusume Lunch $45

Using premium ingredients such as maguro straight from Japan, Tomi Sushi also serves every dish in the best quality koshihikari rice and even special sauces for sushi and

238 Thomson Rd. #02-76/77 Velocity 11:30am-3pm 5:30pm-10pm (L.O. 9:30pm)

sashimi. With a variety of seasonal dishes

Katong Branch Tel. 6348-7897

and an array of sake to complement your

30 East Coast Rd. #02-14/15/16 Katong V 11:30am – 2:30pm 5:30pm – 10:30pm

meal, there is always something for sushi Nanban Ebi $10

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Novena Branch Tel. 6255-2355

fans to look forward to!

www.tomisushi.asia

"Premium Unagi at Great Value!"

Enjoy Tomi Sushi’s premium grade unagi at an unbeatable price for a limited period only!

7 - 27 July

Novena Branch Tel. 6255-2355

Unagi Promotion

238 Thomson Rd. #02-76/77 Velocity 11:30am-3pm 5:30pm-10pm (L.O. 9:30pm)

Una Jyu

Katong Branch Tel. 6348-7897

$30

30 East Coast Rd. #02-14/15/16 Katong V 11:30am – 2:30pm 5:30pm – 10:30pm

www.tomisushi.asia

Tender and topped with a generous helping of Foie Gras, $34 ‒ an irresistible treat!

Pizzeria L'Operetta " Izakaya" An Izakaya with unique blend of Italian & Japanese Cuisine Be spoilt for choice as L'Operetta treats you to an unrivaled dining experience that combine the traditional Neapoli and Tokyo. Using premium-quality ingredients but yet affordable. Indulge in

exquisite dishes like the Foie Gras & Wagyu Hamburg Steak.

A variety of wood oven baked Napoli Pizzas and home made pastas, as well as selection of directly imported Italian wines and Japanese Beers.

Lunch Menu set

Pizza (9 & 12 )/Pasta + Drink + Salad Bar $15 (9 )/$18 (12 & Pasta)

Tel. 6438-4792 A lively, italian-style setting greets you!

38 Circular Road Singapore 049394 Mon-Sat: 11:30am-2pm, 6pm-12am Closed on Sunday www.operetta.sg

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Find out how delicious Japanese vegetables are grown – consistently and brilliantly!

Setting up an innovative new Hydroponic Vegetable Factory right here in Singapore, Arrow Industries is dedicated to bringing you the very best Japanese vegetables ever!

We were given a tour of their factory, which uses state of the art equipment in not just vegetable cultiva tion and growth, but also hygiene. Arrow Industries is able to grow a wide variety of vegetables that are not only delicious, but also free of pesticides and herbicides! How is it done?

“Every kind of vegetable is

divided by their stage of growth and kept in separate ‘class’ segments”, said Managing D i r e c t o r S e i j i Ku r a h a s h i .

“Each class within this ‘clean room’; which in itself is highly sanitized; is then kept in its own section which has optimal settings for light, humidity and temperature, to ensure the cleanest, most natural of growth for the vegetables”.

We found that the vegetables were delightfully crunchy and fresh – taste the difference for yourself today!

Furyl Ice

Tel. 6532 1058 Fax. 6532 1048 Email: info@arrowind.com.sg Website: www.arrowind.com.sg

Grown with the strictest standards of safety and hygiene, you can eat these vegetables straight out of the package!

Mizuna

Scan

Vegetables being sorted into their ‘classes’ by growth

All vegetables are kept in optimal conditions

Sorting and separating the various vegetables

Interested in getting your hands on these vegetables for your home, restaurant or hotel? Give Arrow Industries a call today – and enjoy safer, tastier meals now!

Hygiene and safety are top priority at the factory!

with the Media Switch app to access special movies, websites and more!

Fresh, delicious and safe!

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vol.

Japanese Recipes for Your Daily Table

HOME TREATS 和風きのこパスタ

Wafu Mushroom Pasta

Do you love Japanese food?

Here are some popular home recipes that will never fail to delight family and friends.

[Cooking] 1. Boil approximately 2 litres of hotwater, with 1 ¼ (about 20g) tablespoons of salt added.

Once boiling, add in the spaghetti. After boiling, cook the spaghetti on a frying pan on a low flame.

Cook according to the package instructions; normally about 1 minute or less.

Cooking

tips

ty p e s o f d iffe re n t t Try u s in g e d iffe re n to p ro d u c s m o ro g h v in mus mend ha We re c o m s! d fl a v o u rs . in k t n -4 d iffe re a t le a s t 3

Loaded with mushrooms, bacon and a distinct shoyu-flavour; this dish is a big favourite amongst the young & old!

Ingredients 2 pax ▪ Spaghetti

160 – 200g

▪ Shimeji Mushrooms

½ stump (approx. 100g)

▪ Shiitake Mushrooms

3 (approx. 50g)

▪ Enoki (Japanese hackberry)

50g

▪ Maitake Mushrooms

50g

▪ Bacon

40g

▪ Spring onion

1 stalk

▪ Garlic

1

▪ Olive oil

2 Tablespoons

▪ Butter

1 Tablespoon

▪ Shoyu

1 Tablespoon

▪ Shredded nori (seaweed)

Any desired amount

Recipe and Photos by

- www.sirogohan.com -

Tadasuke Tomita His passion for cooking is so great that he quit his job at a big company to study at a culinary school, and became an apprentice at an authentic high end Japanese restaurant. Currently, he is working with a product development department of a Japanese processed food maker, while managing a personal website introducing traditional Japanese home cooking recipes. As his other hobby is photography, all the photos on his website are his own works.

2. Cut off any hard tips from the mushrooms, and slice them into the desired portion size.

Cut the bacon into strips of 1cm in width, and prepare the garlic by peeling off the skin and flattening each piece (such as using the flat side of a kitchen knife).

The spring onion should also be finely chopped.

3. Put 2 tablespoons of olive oil, as well as the garlic into a frying set at low heat. Set for 3 – 4 minutes, letting the aroma of the garlic transfer to the oil.

Remove the garlic once it begins to change in colour.

Fry the bacon lightly, and gently saute the mushrooms. If desired, mix in 2 tablespoons of hot water.

4. Once the spaghetti has absorbed sufficient moisture, transfer it to a frying pan.

Add 1 tablespoon of butter, and 1 tablespoon of shoyu, and mix it well with a pair of long chopsticks.

Serve on a plate and garnish with spring onions and shredded nori.

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33

event & information 17-23 Jul

2 Aug

Makeover pre-booking: 6737 1746 / 6737 4955 www.covermarksg.com/ www.fb.com/CovermarkSingapore

IN SINGAPORE 12 Jul 2014 GENKI! J-Pop Meet & Greet Chinatown Point, Outdoor Plaza L1, 2pm

11 – 17 July 2014

Tokyo Jewellery Creation Renowned manufacturers Kajita Co. Ltd and Fujimori Inc. have jointly brought together an exquisite, dynamic new Japanese jewellery showcase.

Isetan Scotts, L1 lobby www.fb.com/tokyojewellery

IN JAPAN 12 – 13 Jul 2014 32nd Peaceful Love Rock Festival Rock concert is a must during summer in Japan! Begin or end your Okinawan adventure with this fun-filled and electrifying even. http://peaceful-love-rock.com/info-english_2014.html

14 – 20 ・29 - 31Aug 2014

4 – 13 July 2014

13 Jul 2014 GENKI! J-Pop Night Idol girl-group Dempagumi.inc, pop duo Mouton, guitar-wielding rockers TarO & JirO and award-winning singer-songwriter Mayu Wakisaka are in town for some unforgettable music madness!

Lee Foundation Theatre, NAFA Campus 3 Starts 7:30pm, Tickets at $68 www.sistic.com.sg

“The Foundation Expert” will bring out the beauty in you! Enjoy a free makeover by professional Japanese beauty consultants. First 50 customers daily gets a free 1 pc of Cell Advanced Intensive Face Mask with $100 spent, 5 pc gift set with $200 spent and additional 3 pc gift set with $400 spent!

Promotion Booth @ Takashimaya Level 1 Cosmetics Department From 10:00am to 9:30pm

WAttention Singapore

Scan

A-Nation Island//Stadium Fes.

From fresh crab sushi to delicious pasteries, enjoy the best summer offerings direct from Hokkaido for a limited period only!

Takashimaya Food Hall, B2 http://kane8.kir.jp/dosanko/

A highly anticipated festival consisting of great live performances, latest fashion collection and simply amazing food! Singers from around Asia and beyond will be gathered here, including AAA, M-flo, May J, Miura Daichi & many more... Attractions include beauty events and futsal!

(A-Nation Singapore - Coming soon) http://a-nation.net/ www.fb.com/anation.official

2 Aug 2014 “flumpool 5th Anniversary tour 2014 <MOMENT> Singapore Special Live”

17 – 23 Jul 2014 Moisture Veil LX Foundation by COVERMARK

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Summer Hokkaido Fair

J-rock fans rejoice; flumpool’s first solo live concert in Singapore is now a reality!! Dedicated to all their fans who have supported them, flumpool is here to make their mark! *SCAPE The Ground Theatre Starts 7pm Premium VIP $148/ VIP $118/ GA $98 www.ticketbooth.com.sg/

29 – 31 Aug 2014 SPACE SHOWER TV 25TH ANNIVERSARY SWEET LOVE SHOWER 2014 Surrounded by beautiful Lake Yamanaka, with a clear view of Mount Fuji, this special concert is not to be missed! www.sweetloveshower.com/

with the Media Switch app to access special movies, websites and more!

The Fukuoka Asia Collection (FACo) aims to bring the very best of Japan’s fashion and entertainment to the world; with dazzling projection images, musical performances, and glittering fashion exhibitions!

The latest in Fashion and Fun – From Fukuoka with love!!

F a n s w e re t re a t e d t o t h e ultimate collection of the latest fashion trends straight from Fukuoka, right here in Suntec Singapore International Convention & Exhibition Centre!

Started in 2009,

FACo brings together the biggest names in music and animation; along with collaborative efforts from Cool Japan; to produce one of the biggest events from Japan ever!

Fukuoka's Masked Idol - Amihime performed for the crowd with mystery and charm ♥ Catch her at amihime. com

JRunway

Quantize Pli Par Pli

STONE MARKET

Bright colors, brimming with energy - these lively outfits are perfect for the warm weather.

MariettA

azur

Bold outfits that give a confident, yet mature image!

Everyday practicality meets dynamic individuality with these creative outfits!

楽し い 日本語

Lesson

12

ng's

el Yeo Mr. Samu

Let’s talk in

Japanese! Japanese

Yakitori

Yakitori literally means “grilled bird”.

Known to Singaporeans as the Japanese version of satay, its name is derived from the fact that while it is usually chicken, wild birds such as sparrows were also used to make the dish in the past.

The simplicity of yakitori, bite-size pieces of meat (niku) on skewers (kushi) grilled over charcoal flames (sumibi), has given rise to a great number of variations.

For example, in place of chicken, it is not uncommon to find skewered beef (gyuukushi) or pork (butakushi). There are also “vegetarian” versions of yakitori such as spring onion (negi), onion (tamanegi), mushroom (shiitake), deep-fried tofu (atsuage) and Japanese green pepper (shishitou). Furthermore, for people who want the best of both meat and vegetables, there are even interesting and surprisingly delicious combinations such as negima (alternating pieces of chicken and spring onion; also known as hasami), enokimaki (enoki mushrooms wrapped in pork slices) ikoma.pdf 1 5/17/2012 7:56:52 PM and asuparabekon (asparagus wrapped in bacon). And it is not just the meat that

36

WAttention Singapore

Classroom

differs. Every respectable yakitoriya (yakitori restaurant) prides itself in its own sauce (tare) or salt (shio) that lends a unique flavour to the meat and sets itself apart from its competitors.

Despite its unsophisticated appearance, making good yakitori demands a high level of skill and considerable amount of experience. There is a saying that goes “Kushiuchi sannen, yaki isshou”, which literally means that it takes three years to master the way of skewering (so that all the pieces of meat are grilled evenly) and a lifetime to perfect the art of grilling. So if you get an opportunity to enjoy delicious yakitori in the future, do spare a moment to think about the years of hard work that went into it!

Here are some words that would come in handy in a yakitori-ya.

Types of yakitori

Profile

an for After living in Jap t seven years, fluen muel Japanese speaker Sa ng Yeong is now teachi g un yo to se ane Jap passion. students with great

When you are ordering yakitori and wish to specify the number of sticks you want, use the pattern “[type of yakitori] wo [number of sticks] kudasai.” Try the following conversation the next time you visit a yakitoriya.

Customer: Yakitori wa hajimete nan desu ga, nani ga osusume desu ka?

(“This is my first time having yakitori. What do you recommend?”)

Chef: Negima wa ikaga desu ka?

Totemo oishii desu yo. Kawa mo osusume desu.

(“How about chicken with spring onion? It tastes really good. I also recommend chicken skin.”)

Sou desu ka? Ja, negima wo sanbon kudasai. Sorekara kawa wo nihon kudasai.

Customer:

(“I see. Please give me then 3 sticks of chicken with spring onion and 2 sticks of chicken skin.”)

Chef:

Hai, kashikomarimashita.

“Certainly, sir.”

How to count yakitori

momo/ mi thigh

hippu/ bonjiri tail

ippon

1 stick

tebasaki

rebaa/ kimo

nihon

2 sticks nanahon 7 sticks

wing

tsukune

meatballs zuri

nekku/ seseri

neck

kawa

skin

liver gizzard

haato/haatsu/ heart ad_Aegis_WTS.pdf 1 2013/08/02 kokoro nankotsu

cartilage

sanbon 3 sticks

roppon happon

6 sticks 8 sticks

yonhon 4 sticks kyuuhon 9 sticks

12:15:54

gohon

5 sticks

jippon/ juppon

10 sticks

Interested in an exciting new career and learning about a different culture?

WAttention Why are Japanese companies hiring more Singaporeans?

Mr. Asakura

ork w o t t n a "W se e n a p a J a in ?" y n a p m o c

Singapore is held in very high regard and seen as an active market with great potential. In order to more effectively integrate themselves into this market, these companies strongly feel that locals will help them achieve this goal.

WAttention What skills are companies looking for?

Would the language barrier be an issue?

Mr. Asakura

It’s easier than you think!

Have an interest in working for a Japanese company but worried about the skills required? Worry no more!

WAttention got to chat with Managing Director of Reeracoen Singapore, Mr. Masafumi Asakura. He tells us why many Japanese companies are looking to hire more Singaporeans:

We understand that the language barrier is a primary concern. Above everything else, companies seek out employees who can possess an interest in Japan’s culture and market and are able to bridge the gap between local and Japanese clients and customers. A basic understanding of Japanese is an advantage of course!

WAttention What kinds of jobs can be obtained?

What is Reeracoen?

Part of the Neo Career Group and with over 20 locations in Asia, Reeracoen is a premiere agency that specializes in job offers and career changes in Singapore. From IT to Manufacturing, HR to Marketing and more; Reeracoen is the definitive resource for job hunters and companies seeking prospective employees.

Mr. Asakura Job seekers can look forward to a wide variety of jobs in various industries: Food & Beverage, Service, Tourism and the Media amongst many others.

Contact Reeracoen today!

Tel: 6557 0135 www.reeracoen.sg

Visit Tomamu sea of cloud 2D1N

ono it ional K im d a r T g in v a We ear ful Magic W ti u a e B to in

PATCH MAGIC www.patchmagicsingapore.com 390 Orchard Road #B1-11 Palais Renaissance Tel. 6235-7710 Mon-Sat 10:30am-6:30pm Closed on Sundays & PH

DAY TRIP

トマム雲海

北海道 Hokkaido 10:00AM ~ 19:00PM DAILY

TEL:6222-1230 travel@his.com.sg http://www.his.com.sg facebook.com/HISTRAVEL.SG

100 Tras Street, #02-26, 100AM, Singapore 079027

WAttention Singapore

37

J a p a n e s e

About the Company

Established in 1908 in Nagoya, Japan, Brother Industries Ltd has since become a leader in the development and manufacturing of products in the print, communication and digital imaging industries for homes, SOHOs and enterprises. Now a trusted brand worldwide, Brother believes in approaching business with a “Customer First” mentality. With their comprehensive array of products, Brother aims to empower each and every customer with the ability to communicate their ideas effectively and dynamically!

Brand Story 0 0 8

WAttention picks up uniquely Japanese brands and products that are on the rise in the Singapore market.

Brother Singapore

152 Beach Road #01-01 Gateway East Singapore 189721 Tel. (65) 6538 3998(65) 6538 3998 (From Overseas) Web: www.brother.com.sg

Other products from Brother

Brother CM550DX: ScanNCut Machine

ScanNCut; the World’s First Home and Hobby Cutting Machine!

B

rother brings an all-new revolutionary way to create your personal projects with the ScanNCut Machine. The ScanNCut Machine is the only home and hobby cutting machine that can directly scan images and turn them into unique cutting designs for projects – all without a computer, software, or expensive cartridges!

Using an innovative pen draw feature; users can draw in their own customized drawings, or scan

in their pictures with the built-in 300 dpi (dots per inch) scanner to create their own patterns.

The patterns can then be viewed using an intuitive 3.7” color LCD touch display where they can rotate, weld, and resize it as they like.

ScanNCut machine is able to scan patterns onto any printable material and automatically create outline cuts along the design, eliminating the hassle of hand-cutting!

Images from left to right: Brother NV980K and Brother GS2786K sewing machines

Sewing fun with Hello Kitty!

Introducing the NV980K and GS2786K; a special pair of sewing machines to commemorate the anniversary of Sanrio’s Hello Kitty! These fun & efficient machines are designed to help make sewing and embroidery easy for everyone!

Your BRAND. with WAttention

singapore@wattention.com Past featured Brands: ®

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WAttention Singapore

LUXURY and COMFORT Right Here in Shibuya, Tokyo At Houseki Hiroba, you can find genuine luxury brand watches and jewelry sold at prices 20% to 30% (up to 70%) less than their Japanese retail pricing.

Buy genuine watches in Japan Many are sold at prices 20% to 30% less than their Japanese retail pricing.

What’s more, duty free (8%) shopping is available for tourists.

Please check the

website for details.

Jewelries?

You don’t have to check around....

No need to look around other shops!

We’ll offer you everything you want.

More than 1000 jewelries.

Established in 1963, Houseki Hiroba is a specialty shop of watches and jewelry.

Once you step into the store, you will be shocked at the store’s huge selection of about 5000 pieces of brand watches and jewelries. Rolex, Patek Philippe, Cartier, Omega, and Panerai are just some of the many brands that adorn the shop. From rare items to staples, all luxury watches laying in the showcases are guaranteed

genuine and imported directly from overseas distributors, allowing them to be sold at 20% to 30% (up to 70%) less than their original retail prices in Japan.

Moreover, all purchases are applicable to duty-free shopping, so it is highly likely that you can fi nd the desired watch within your budget.

In addition to shopping for watches, ladies can find the perfect jewelry to

Prizes for WAttention readers!

We are giving out exclusive prizes from Houseki Hiroba to readers who bring this magazine to the store: 1. For readers who visit the store, a special Japanese folding fan.

2. For readers who make purchases at the store, a special stainless steel mug from Zojirushi Co., or a tumbler. *Please check the website for details.

match their perfect watch all in one visit. Also offered at reasonable prices and are applicable to duty-free shopping.

Purchases can be made with all major credit cards including UnionPay cards. Moreover, some staff members can speak Chinese or English and are available to help you choose the watch and ensure a great shopping experience.

Houseki Hiroba •Hours: 11:00-20:00 •Address: A2 Building 4-5 Floor, Udagawacho 28-3, Shibuya-ku,Tokyo •Access: 5 mins walk from Shibuya Station English and Chinese speaking staff available. Duty-free shopping for tourists available. Major credit cards accepted. http://housekihiroba.jp/