WAttention Tokyo vol 11

Tokyo Edition - Taiwan - Singapore - Los Angeles - Malaysia - Thailand - Paris - Mumbai

Wonderland Japan

2014 Spring issue VOL .11

Your guide to the best of Tokyo

SPEC I A L F E AT U R E 1

AKIHABARA An Eye-opening City within a City SPEC I A L F E AT U R E 2

Incredible Japan!

FROM 100 READERS’ POINT OF VIEW IN HARMONY WITH THE SEASONS Cherry Blossom Viewing (Hanami)

TOKYO HALF-DAY SANPO AKIHABARA-FUSION OF NEW AND OLD

日本文化の魅力を世界に発信する「WAttention Tokyo」事業は東京都中小企業振興公社の推奨事業です。

Like us on facebook Wattention

In Ha r mony w it h t he Sea sons Cherry Blossom Viewing (Hanami): Mid-March through the end of April

こ

text & coordination/ Rieko Ido, photo/ Hajime Watanabe 文とスタイリング＝井戸理恵子、 写真＝渡辺肇

よ

With its four very distinct seasons, Japan is home to various types of flowers, but the people’s favorite is by far the blooming cherry blossoms.

み 楽

３月中旬〜４月下旬

を

花見

し む

The season for the Japanese custom of cherry blossom viewing comes at the same time as Girls’ Day in the old lunar calendar.

While the weather usually starts to pick up around this period, the chilly spring weather often tends to bring down body temperatures, but regardless, people’s spirits are lifted by the blooming flowers as they set out to enjoy the symbolic arrival of spring.

The nighttime viewing of cherry blossoms is also a favorite pastime of the Japanese people. However, between

people of the modern era and those of days past, there are subtle differences of sentiment when admiring the flowers.

During ancient times, the cherry blossom had been a flower for mourning the deceased. The way of the cherry blossom, traditionally considered to be at the zenith of its beauty when the petals fell to the ground, suggested the end of a person’s life. In a way that may be viewed as solemnly inviting those who have passed away to return, the act of admiring the blooming cherry blossoms with a feeling of remembrance, while

experiencing a longing for the beautiful flowers and drinking sake actually has a deep underlying sentiment for those who have moved on before us.

Rieko Ido Conducting research into Japanese customs and knowledge from ancient times, and applying technical analysis of these findings to modern lifestyle. Kokugakuin University graduate. Teaches at Tama Art University.

井戸理恵子 國學院大學卒業。日本古来の知見を工学的に検証し次世代 に繋がる「技術」を模索、現代の衣食住を発展させる提案を している。多摩美術大学非常勤講師。

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※日本文化の魅力を世界に発信する「WAttention Tokyo」 事業は東京都中小企業振興公社の推奨事業です。

Why WAttention ?

WAttention is so named with the hope that people in the world would pay more Attention to WA （和）; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself!

VOL.11

世界中の人々に「和」 （WA）に注目（Attention） してほしいという 願いを込めてWA+Attention= WAttentionと名づけました。

F E AT U R E

Publisher Yasuko Suzuki / WATTENTION CO., LTD.

AKIHABARA An Eye-opening City within a City 03

Letter from the Editor

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Tokyo Hot News

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Editorial Staff Charles Chen, Amber Liu Editorial & Design Art Director Yasuhisa Tamura Photographer Kenji Sugasawa, Hajime Watanabe Illustrator Keiko Tateno Contributing Writer Eriko Sugita Photos courtesy of JNTO, TCVB, Akiba Shrine, Chiyoda City Office, Toshiba Science Museum

In Harmony with the Seasons

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Associate Editor Naoko “Umagoe” Ijuuin

Feature 1

AKIHABARA - An Eye-opening City within a City

Must-visit: Venture off the beaten paths Must-try: Explore the various facets of Japanese subculture Must-buy: A tax-free shopping paradise Try stomach-busting meals in Akihabara Feature 2

Partners Daily Information co., Ltd. Marketing Department Kazuki Okubo

Incredible Japan!

FROM 100 READERS POINT OF VIEW

Special thanks to Akihabara Tourism Promotion Association, The Naganuma School, Rieko Ido (adviser), Kanako Iida, Allan Libunao, Litian Ng

What is your impression of Japan?

This is my way to enjoy Japan! 16 proposals to explore Japan by our readers 20

Traditional Japanese Beauty for Everyone s Kitchen

23

Noritake - Japan s Fine Tableware Vol.4

24

A Short Trip from Tokyo

26

Tokyo Half-Day Sanpo

27

Wonderful Stay at Sakura Hotel Ikebukuro

28

Tokyo Power Spot: Mount Fuji

29

Tokyo Must Do

30

What s on

広告・記事に関するお問い合わせは 和テンション株式会社 〒107-0062 東京都港区南青山5-18-10-202 Phone : 03-6418-5701 / Fax : 03-6418-5704 E-mail : info-tokyo@wattention.com シンガポール事務所 Minook International (S) Pte Ltd 2B Craig Road singapore 089662 Phone : 65-6324-2127 ロサンゼルス事務所 Team J station, Inc. 2383 Lomita Blvd., Suite 114 Lomita, CA.90717 Phone : 1-310-782-8279

Spring 2014

Letter from the Editor Akihabara is popularly known as Japan s most famous electrical town to locals and foreigners alike. Practically any electronic gadget or appliance can be found here. However, it has since evolved into a mecca of subculture and is currently a hot spot in Tokyo. Central to this subculture is manga and anime industries, under which video game arcades,

maid cafes and cosplay restaurants are crammed alongside with the electronic appliances and fashion stores. Though it may not appear as a beautiful street on first glance, you are bound to discover many exciting things that fascinate you.

Hurry down to Akihabara and experience its unique charm with WAttention now!

Publisher Yasuko Suzuki

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Prices listed in this issue are exclusive of tax. Consumption tax will be raised from April 2014.

04 WAttention Tokyo

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TOKYO HOT

EWS

Bringing you the hottest trends in Tokyo.

Experience Japan's idol culture in Akihabara With the aim to communicate Japanese pop culture to the world, Akiba Cultures Theater is the largest of its kind in Akihabara to stage regularly live performances of trending idols, voice actors, or even anime songs. If you’re in Akihabara, be sure to come here for a first-hand experience of the energetic (or cute) performances.

Akiba Cultures Theater http://akibalive.jp/

Bring home the beauty of traditional Japan Appreciate the beauty of Buddha statue in the comfort of your home! “isumu” is a Buddha statue specialty shop located in Omotesando, one of the trendiest areas in Tokyo. Its product lineup includes wooden or polystone Buddha statues measuring from 20 to 50 centimeters tall, making them an elegant addition to your interior decoration.

Indulge in the beauty of cherry blossoms in Tokyo Midtown

isumu http://www.isumu.jp/omotesando/

Known for its 150 cherry trees blossoming every spring, Tokyo Midtown will welcome visitors with a variety of events including night viewing of cherry blossoms and the “Martini Blossom Lounge.” (Mar 20 - Apr 20)

Midtown Blossom 2014 http://www.tokyo-midtown.com/

Nearly 50% savings on traveling from Narita Airport to Central Tokyo A new discount ticket for foreign visitors to ride the Narita Express (N’EX) for only 1,500 yen! Buy at the station counters or JR East travel service centers in Narita Airport Terminal 1 or 2.

N’EX Tokyo Direct Ticket https://www.jreast.co.jp/e/pass/nex_ oneway.html

FREEMANS SPORTING CLUB - TOKYO Established in 2005 in New York, “FREEMANS SPORTING CLUB” opened its first flagship shop in Japan, which is “FREEMANS SPORTING CLUB - TOKYO” in Aoyama, Tokyo. In a space spanning from B1F to 3F, you can find a variety of products and services including casual sportswear, tailored clothes, barber, bar, and restaurant.

FREEMANS SPORTING CLUB - TOKYO http://freemanssportingclub.jp/

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AKIHAB

AN EYE-OPENING C ITY Intimately nicknamed Akiba, the town that is now known as Akihabara originated in 1870, when a Shinto shrine honoring the fi re-quelling deity Akiba was built to ward off the repeated fi re disasters that had caused a massive amount of damage to the area.

Back in the early 20th century, the modernization of Japan was proceeding smoothly; the number of radio users grew from 600,000 in 1925 to 1,600,000 in 1932. But the process was halted by WWII: like many cities and areas in Japan, Akihabara was leveled to the ground by allied bombers.

Nevertheless, the fortunes of Akihabara would soon reverse. The area’s conveniently accessible location made it a trading center full of vendors of radio parts and electronic products.

Capitalizing on the post-war economic boom, these electronics retailers in Akihabara flourished and earned the area its nickname - the electric town. In the ’50s, the best sellers were the monotone TV, the washing machine, and the refrigerator, collectively known as the holy trinity of home appliances. As technology evolved, more and more convenient products hit the market, such as

06 WAttention Tokyo

ABARA

G C ITY WITHIN A CITY

color TVs, Walkman, stereo sets, video game consoles, and personal computers.

Big electronics chains and tax-free shops boasting an extensive lineup of products mushroomed in Akihabara. The electric town certainly lived up to its name.

Since the ’90s, a variety of subcultures have emerged as the 5 new fad in Akihabara. Of course Japan is famous for the animated fi lms of Studio Ghibli, such as Spirited Away and My Neighbor Totoro.

In Akihabara, however, the animation boom had more to do with cosplay. The fi rst cosplay cafe in Japan is said to have opened in Akihabara in 1999. A variation called maid cafe appeared in 2001, and has since become one the symbols of Akihabara.

Nowadays Akihabara is a unique town where Gundam, AKB 48, anime, video games, and computer electronics stores coexist in a somewhat chaotic but exciting fashion. Now, bring along a copy of WAttention and hit the road to discover the unique charm of Akihabara.

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Must-visit in Akihabara

Venture off the beaten paths

MAP

K AIYODO

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Be impressed by all kinds of figures Kaiyodo is famous for producing elaborate models and figures ranging from anime characters to Buddhist statues. Hobby Lobby Tokyo in Akihabara is the only retail shop of Kaiyodo and boasts a huge lineup of figures based You may already know that Akihabara is popular for its anime, on science fiction, anime, manga, idols, and electronics, but in fact there’s more to or historical stories. Even Akihabara than those mainstream impressions. Follow the steps of if you don’t plan to make a WAttention editors to find out the various pleasures that Akihabara purchase, it’s worth a visit has to offer. simply to enjoy viewing the products on display. Some Take a ph oto with R of them are masterpieces ei Ayanami fr om the Ne not for sale. o n Genesis E vangelion Akihabara series. station electric town exit - the start of your Akihabara adventure.

e o statu enshir 9,0 0 0 0 -out K 6 ld f o o s A tag price with a . ye n

From left to right: Cell phone straps featuring Japanese ghosts; Kongo Rikishi Ungyo; ASSEMBLEBORG∞NEXUS

•Hours: 11:00-20:00 (Closed on Wed) •Address: 7F, 1-15-4 Sotokanda, Chiyoda-ku •URL: http://www.kaiyodo.co.jp/

Are you ready? Yes we are!

VSTONE

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Robots in action Vstone is a well-known robot manufacturer based in Osaka and has an extensive lineup of products including educational robots, humanoid robots, and advanced robots for research.

Its Vstone Robot Center in Akihabara sells a variety of robots kits and parts, as well as loads of hidden treasures for maniacs to dig out.

Definitely a must-see for any robot fans visiting Japan.

Fulfill your childhood dream of manipulating a robot.

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•Hours: 11:00-20:00 (weekdays); 10:00-19:00 (Sat, Sun, holidays) •Address: 4F, 1-9-9 Sotokanda, Chiyoda-ku •URL: http://www.vstone.co.jp/

KOTOBUKIYA

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A toy wonderland Founded in 1947 as a toy store, Kotobukiya has grown into a world renowned manufacturer of top quality collector toys and figures based on characters born in Japan and abroad. Kotobukiya’s retail store in Akihabara is packed with figures, toys, and novelty items as far as the eye can see.

The quality and variety of the figures will impress even those who are not familiar with these characters.

•Hours: 10:00-20:00 •Address: 1-8-8 Sotokanda, Chiyoda-ku •URL: http://main.kotobukiya.co.jp/

The products of Soshin Kaleidoscopes are instilled with the essence of Japanese aesthetics.

2K540 Find original souvenir and present here Centered on the concept of making things and craftsmanship, 2k540 Aki-Oka Artisan is a facility consisting of shops, galleries, and studios of various kinds of traditional handcrafts. Many of them are interpreted in a modern way. Meet and talk to the craftsmen in some of these small yet comfortable shops. This is rare in modern society where producers and consumers are separated through a long chain of production.

Stay sty lish! Ra in or shine.

rs cope of fe A kaleidos ntasy fa a to in a peek world.

At Tokyo Noble, you can find these lettuce-shaped “Vegetabrellas.”

the scinated by We were fa designed by ts le al w e vintag @griffe.

Vintage newspaper clippings are incorporated in the design of bags.

I can’t h wond elp but er: b e m o “C a n a n a p re ron this on stylish tha n e?”

The aprons of cominghome are must-have items for girls who enjoy cooking.

MAP

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•Hours: 11:00-19:00 (varies by shops) •Address: 5-9 Ueno, Taito-ku •URL: http://www. jrtk.jp/2k540/

bottle m-made er custo rd o r. e n a rn You c sting co at the ta of sake

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Berkshire pigs miso from Kagoshima.

CHABARA Enjoy food from all over Japan To recreate the food culture that once thrived here, Chabara opened under the elevated rail tracks to the north of Akihabara in July 2013. Among the tenants of this shopping complex is Nippon Hyakkaten, a shop that sells local food and products from around the country.

A visit to Chabara is almost like travelling all over Japan without moving further than Akihabara.

Sesame seeds and soy sauces featuring Kumamon, the mascot of Kumamoto.

Mix and match your own preferences from 16 varieties of Chiba peanuts sold in cups.

Surely th ere’s m ore to A anime a kihabara nd otak u. We’ll than b e bac k!

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•Hours: 11:00-20:00 •Address: 8-2 Kandaneribei-cho, Chiyoda-ku •URL: http://www.jrtk.jp/chabara/ WAttention Tokyo

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Must-try in Akihabara

Explore the various facets of Japanese subculture With all its niches and specialties, there's always something new and intriguing to discover in Akihabara. Simply take a stroll along the lively streets and experience the unique Akiba culture. Before you leave, don’t forget to check out the themed cafe of Gundam or AKB 48 located right next to Akihabara station electric town exit.

Cool vending machines

Everything is possible in this lively town!

Though it shouldn’t be a surprise to come across various innovative machines and products in tech-savvy Japan, Akihabara will wow even the most experienced travelers.

Toys range from Buddha figures to anime characters.

Canned od en and ram en are sold fro m this vend ing machine!

Let’s see what’s inside.

Wow! Exactly what I want!

G ac ha p on is a Ja pa n e onoma se topoeia for the the ma sounds chine m akes.

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Try your skill at manipulating a claw crane to win prizes such as stuffed toys and anime Where to try? Tokyo Leisure Land figures. http://llakihabara.sakura.ne.jp/

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Aim...and here we go!

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Hakata-style canned ramen. As for the taste? You have to try yourself.

Gachapon Try your luck at toy capsules vending machines that contain a set of toys and drops one of them randomly upon purchase.

MAP

MAP

Oden is a dish consisting of boiled eggs, radish, konnyaku, and chikuwa in a fish stock broth.

MAP

UFO Catcher

See how many kinds of creative or weird merchandises you can find in the wild and wonderful world of Japanese vending machines

Menu items inspired by AKB members such as Oshima Yuko’s “Cheese Cake in Love.”

No! I missed it again...

A variety of Gundam-themed meals and souvenirs.

Where to try?

Akihabara Gachapon Kaikan http://www.akibagacha.com/

A nice place to take a break during your Akihabara adventure!

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•Hours: 10:00-23:00 (weekdays); 8:30-23:00 (Sat); 8:30-21:30 (Sun & holidays) •Address: 1-1 Kandahanaoka-cho, Chiyoda-ku •URL: http://g-cafe.jp/english/ ©SOTSU・SUNRISE

GUNDAM CAFE

AKB 48 CAFE

A mecca for anime fans Gundam is probably the most internationally well-known series of Japan’s robot anime. Unlike other super robots who invariably beat their rivals in a good vs evil setting, the robots (called Mobile Suits) in the Gundam series are not invincible, and each faction in the anime fights for its beliefs and motives; therefore, there’s no clear line separating heroes and villains, just like in the real world.

For beginners, the Gundam Cafe in Akihabara is a nice first step into the Gundam world. For hardcore fans, it’s a wonderland!

Experience Japan’s unique idol culture Arguably the most popular Japanese idol girl group now, AKB 48 (AKB means Akihabara) was created with the concept “Idols you can meet everyday.” The group performs at their dedicated theater in Akihabara almost every day, and regularly holds “handshake events,” where fans get a chance to interact briefly with the members. For a quick glimpse of the AKB 48 world, drop by at the official cafe & shop, where you can enjoy delicious meals alongside AKB videos, and check out a whole range of AKB items.

Drink comes with a coaster carrying picture of a member.

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•Hours: Cafe: 11:00-23:00 (weekdays); 10:00-23:00 (Sat, Sun, holidays) •Address: 1-1 Kandahanaoka-cho, Chiyoda-ku •URL: http://akb48cafeshops. com/akihabara/english

Note: menu items and merchandises on sale are subject to change.

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Maid Cafe Experience Diary We felt a bit shy and nervous when we fi rst visited maid cafe, but our hearts were melted by the maids’ caring smiles as soon as we entered the dream-like space.

Welcome home, my master!

A New Way to Experience Japanese Hospitality When it comes to discussing omotenashi, the heart of Japanese hospitality, people tend to associate it with services provided in traditional Japanese hotels and restaurants. However, there is somewhere you can experience the very essence of, omotenashi, which is the Maid Cafe.

Here is what happened:

Three adorable maids greeted us with stunning smiles at the entrance. Thanks to the smiles and heart-warming service, we felt like we had come home.

I am good at decorative drawing.

Watch your step, my lord and lady.

A Dollhouse-like Space

One of the maids named Hitomi led us to our seats and kindly reminded us about the stairs. She always kept herself at a lower position when serving us.

We ordered the most popular menu based on Hitomi’s recommendations.

It was enjoyable to watch her make a special drink and hand-drawing latte art.

The lunch plate was written with the message and special drawing we requested. We enjoyed joining the chanting spells with the maids as they infused our food with affection before we ate it.

English Menu is Available

After we were seated, Hitomi started to explain the menu to us. It is easy to understand because every item comes with a picture. An Englishspeaking maid is available upon request.

The interior design looked just like a dollhouse, an adorable and cheerful space for people to relax from the tensions of daily life.

Live dancing and singing were extremely cute and healing even you cannot understand Japanese lyrics. The live concert drove the atmosphere to a very high point of amusement.

Let’s play games!

Live Concert

You can play cards and finger-guessing games with the maids, and the winner will be awarded with a photo shoot with the maids or free points, as it is normally not allowed to take any photo of the interior and or the maids in the cafe.

Hope to see you soon again.

The Maid Cafe is no longer exclusive to Otaku. We met many couples, girls, families, and visitors from overseas gathering in this cheerful place.

Guests can only stay at the cafe for one hour, but we were satisfied with the lunch, drink, games, and live concert within that time. The cheerful farewell made a perfect ending to our stay in the dreamland.

@Home Cafe Information

Omotenashi Points

Entrance Fees •Adult: 600 yen •College student: 500 yen •High school student: 400 yen •Junior school student: 300 yen •Seniors over 60: 300 yen •Time limitation: 1 hour

(1) The stairs are designed to let maids stay at lower position when serving.

(2) The heart-warming service is the best example of Japanese hospitality.

http://www.cafe-athome.com/ about-english/

Uniform of @Home Cafe MAP

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The adorable uniform is designed by the famous Japanese fashion designer, Keita Maruyama.

Amber: I did enjoy my time at the Maid Cafe. Here, I got a further understanding of omotenashi culture and recommend you schedule a visit to it.

Albert: It is a unique experience for me, and I did have a good time and got inspired by the food, atmosphere and excellent service there.

WAttention Editor’s Profile

Amber From Taiwan, a big fan of Japanese Cafe and Zakka.

Albert From Uzbek,loves Japanese manga and animation.

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Must-buy in Akihabara

A tax-free shopping paradise MAP

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EISAN AKIHABARA DUT Y-FREE SHOP Service with over 11 languages Holding stocks of more than 120,000 merchandises, EISAN sells a wide range of products such as overseas models of home appliances, premium branded products, perfumes, cosmetics, traditional artifacts, and sweets that are only available in Japan.

Nail clippers made in Japan are known for their great quality.

Nail Clipper open price

The much-loved chocolate bar comes even in wasabi flavor!

Kit Kat Wasabi flavor open price

We have anything you want!

•Hours: 8:30-18:00 •Address: Sakai-Suehiro Bld 3F, 6-14-2 Sotokanda, Chiyoda-ku •URL: http://www.eisan.jp

Rice steamer made in Japan prepares perfect rice.

Panasonic Rice Steamer SR-SAT102 open price

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AKKY International One-stop dedicated tax-free mall

Hello Kitty is always a great gift for your daughter and friends.

Key holder 400 yen

We are cordially waiting for your coming.

Made in Japan, this is highly popular and reasonably priced.

Accessory set 3,791 yen MAP

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A classic souvenir to bring home from Japan.

Hanging Scroll (small) 350 yen

From B1F to 2F, products sold here are selected according to the tastes of foreign tourists. Staffed with helpful employees who welcome customers with big smiles, AKKY International is a perfect place to do your tax-free shopping.

•Hours: 9:30-20:00 •Address: 1-12-1 Sotokanda, Chiyoda-ku •URL: http://akky-jp.com/eg

Sofmap Akihabara Main Store New and used items galore Sofmap stocks up a wide range of products such as laptops, tablet PCs, digital cameras, beauty home appliances and watches. Enjoy tax-free shopping at their main store or its multiple specialized outlets selling items of specific brand in the same area.

•Hours: 11:00-21:00 (weekdays); 10:00-21:00 (Sat, Sun, holidays) •Address: 4-1-1 Sotokanda, Chiyoda-ku •URL: http://www.sofmap.com/

Delivering the friendly “Omotenashi” service from the heart.

A facial steamer that keeps your skin and hair moisturized.

Panasonic Steamer Nano Care 25,524 yen

TAX Free Requirments Present your passport with an entry visa before your purchase.

You must have resided in Japan for less than 6 months from the first entry.

Purchase more than 10,001 yen in total at the same shop within the same day.

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Take photos with a revolutionary autofocus technology and capture video like a camcorder.

Canon EOS70D 133,143 yen

Wearing a Seiko watch is like securing your life’s partner.

Grand Seiko / Made in Japan 176,000 yen

Joint discount at tax-free shops Spring 2014 Find bargains in tax-free shops in Akihabara!

Special offer

Discount flyers will be distributed in Narita Airport. The first 5,000 people who show the flyer at any participating store will get a special smart phone cleaner. During the period of Akihabara Festival (Mar21-23), make a purchase and present the receipt at the lucky draw booth in front of Akihabara station for a chance to win a tablet PC. Date: Mar 14 - Apr 6

se

onal

Akihabara draws throngs of tourists not only with its hundreds of electronic shops but also snacks and souvenir shops. Enjoy tax-free shopping with excellent Omotenashi service provided by the staff who are able to converse in multiple languages. One never gets tired of shopping in this Tokyo's electronic heaven for every shop has its unique characteristic and offers an endless selection of interesting collectibles.

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TAK ARADA ELECTRIC CO., LTD. Carefully selected products and Omotenashi Founded in 1946, the old establishment is staffed with multilingual specialists who will help you find the product suits you best. Be confident you will get a good price on tablets and cell phones that work overseas.

I’ll recommend the best cell phones and PC.

•Hours: 10:30-21:30 (weekdays); 10:00-19:30 (Sat, Sun, holidays) •Address: 1-14-7 Sotokanda, Chiyoda-ku •URL: www.takarada-e.com

Die-hard fans will be crazy for this.

Tin toy 1,200 yen

If you want to buy a smart phone in Japan, this is the one.

Sony Xperia Smartphone (SO-03D SIM-Free Type) 28,000 yen

A very popular item as a souvenir.

Sushi Eraser 334 yen

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L AOX One of the largest tax-free shops in Tokyo

A Japanese watch brand loved throughout the world.

CITIZEN CC1054-56EBSL-1M 240,000 yen

A suitcase brand with a 100-year history.

SAMSONITE Suitcase 41,000 yen

We are looking forward to your visit!

A multifunction toilet seat that even Madonna loves it.

Panasonic Washlet DL-EE31JP-WM 59,800 yen

ONODEN 17 Your friendly electrical appliance store

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Reputed as the “Friendly Electronics Store”, this 60-year old general home appliance shop is one of the oldest tax-free stores in Akihabara. Rest assured that the experienced staff will be of great assistance and attend to your shopping needs.

The tax-free shop serves customers in multiple languages, and boasts a wide range of products from video games, toys and collectible hobbies to watches, jewelries, and souvenirs to bring home.

•Hours: 10:00-19:00 •Address: 1-2-9 Sotokanda, Chiyoda-ku •URL: http://www.laox.co.jp/en/

Shiseido’s best selling whitening cream product offers anti-ageing care and improves dark spots.

Elixir White / Shiseido 5,600 yen

Enjoy your shopping at ONODEN.

•Hours: 10:30-19:30 •Address: 1-2-7 Sotokanda, Chiyoda-ku •URL: https://www.onoden.co.jp/

Cordless iron that maintains the right temperature and makes ironing more efficient.

Toshiba La Coo TA-VFW-100 22,800 yen

Traditional Japanese dolls dressed in beautiful Kimono are poised in various styles.

Japanese doll 950 yen

AKI★FES (Akihabara Festival) Spring 2014 Experiencing the Charm of Akihabara!

Special offer

Receive an ID/Pass Card for Free Wi-Fi access at the space in front of Akihabara station!

To allow more people to understand the charm of Akihabara, various tax-free shops, restaurants and entertainment spots will be participating in this festival that feature popular idols and waitress dressed as maids. From the stage events in front of the station to the live collaboration show by several local theaters, the entire area will be bustling with exciting activities. Get the complimentary Akihabara Festival Guidebook that contains useful information on tax-free shops, methods to WiFi access, currency exchange booths, and ATMs that accept overseas cards. And don’t miss the opportunity at the grand lucky draw too! Winners can get the “Akihabara Multi Coupon” which offers many discount deals at shops and restaurants, or walk away with other great prizes.

Date: March 21 (Fri) - Mar 23 (Sun), 2014 http://akihabara-guide.com/ *The prices are duty free. Exclusive of TAX.

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Try stomach-busting meals in Akihabara Many eateries in Akihabara are known for serving super-sized meal that will satisfy any big eater. The enormous portions are more than publicity stunts because the eateries used to cater to labors doing physical work in a wholesale market that stood here until 1990.

ADACHI

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FRESCA

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This old shop in Kanda has been feeding hungry workers with its upsized meals. Put your appetite to the test by challenging the mega set lunch that is packed with 4X the amount of daily calories intake of an average adult male.

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From omelette rice to pizza, Fresca dishes up hearty comfort food that warms the belly. Nothing beats its signature dish - a sinful cheese fondue made with 5 different cheeses from Wisconsin, America.

Affordable super-sized pasta set lunch that includes salad and soup is also highly recommended.

•Hours: 11:30-23:00 •Address: B1, 1-15-2 Sotokanda, Chiyoda-ku •URL: http://r.gnavi.co.jp/a050600/

•Hours: 11:30-15:00; 18:00-midnight (Sat: open until 20:00; Thu: lunch only) •Address: 3-11-6 Sotokanda, Chiyoda-ku •URL: http://tabelog. com/tokyo/A1311/ A131101/13024210/

YARO RAMEN HERO’S STEAKHOUSE

MAP

MAP

21

As the name Buta Yaro Ramen implies, this volcanicsized noodles topped with four large slices of pork is a great choice for the famished. Its unique way of addressing customers by “Mr. Buta Yaro” (Mr. Pig) when serving the noodles has become the talk of the town.

MAP

20

•Hours: 11:00-22:00 •Address: 3-2-11 Sotokanda, Chiyoda-ku •URL: http://www. yaroramen.com/

A steak house that is based on the classic American film “Butch Cassidy and the Sundance Kid” starring Robert Redford. The most popular dish is a combination of 1-pound steak and 1-pound hamburger, which can be enjoyed with 5 different sauces made specially in-house.

•Hours: 11:30-21:30 •Address: 1-6-7 Sotokanda, Chiyoda-ku •URL: http://otogi-ya.jp/heros

HERO’ S STEAKHOUSE

❼ Tokyo Leisure Land KOTOBUKIYA

❷ VSTONE

Akiba Cultures Zone

YARO RAMEN ADACHI

❽

Oden vending machines

❸

FRESCA

Toilet Manseibashi

Police Station

Belle Salle Akihabara

ONODEN

❶

KAIYODO

AKKY International

Electric Town Exit AKB 48 CAFE GUNDAM CAFE JR Akihabara Station Washington Hotel

14 WAttention Tokyo

Akihabara ❻ Gachapon kaikan

Chuo St.

EISAN AKIHABARA DUTY-FREE SHOP Suehirocho Sta.

TAKARADA ELECTRIC CO., LTD.

Pay Toilet

❾

Kanda-Myojin St.

LAOX

JR Sobu Line

K an

da

R iv

er

@Home Cafe

Sofmap Akihabara Main Store

Don Quijote AKB48 Theater

UDX

❺

CHABARA

4F Tokyo Anime Center 2F Akiba Info

❹

2K540

INCREDIBLE JAPAN

FROM 100 READERS’ POINT OF VIEW

WAttention Special Project

Tell us your impression of Japan, sushi, manga, or geisha. You may have found some special philosophies involved in the Japanese cultures that make it unique and attractive but sometimes confusing. Reflecting Japanese culture from foreigners’ perspectives could be inspiring, thus WAttention editors came up with the idea to interview 100 people and sum up the interesting findings for your reference. Make yourself a green tea, and let’s start exploring Japan!

SHOPPING

SCENERY

The shopping streets in Tokyo are so different from my country; they are very energetic and exciting. (Male, 30, Australia)

I will recommend people to visit the poetic Mt. Fuji at least once in their lives. (Female, 50, Holland)

GOURMET

THEME PARKS

I tried many gourmet food that I have never had in my country and found them really delicious.

(Male, 35, Italy)

You should never miss out the theme parks when visiting Japan. (Female, 25, Singapore)

DESIGN Japanese products are well designed to meet people’s needs; this tiny car I saw in Shibuya was cute and amazing. (Male, 40, Germany) WAttention Tokyo

15

What is your impression of Japan?

Service and Facility ranking from our data 1 Hospitality/excellent service 2

Toilet with bidet

3

Hygiene

4

Safety

5

Convenient transportation

Aspects you feel stressed about while traveling or living in Japan 1 Expensive living cost 2

Language barrier

3

Crowdedness

4

Complicated transportation and maps

5

Earthquakes

“People treated us really nicely during our stay in Japan, and we would like to visit it again soon.” (Angelica & Richard, U.K.)

Good service, hygiene, and well-equipped facilities will be of no concern on your trip to Japan, and we are surprised that many people are big fans of the toilets with bidets!

Toilet with bidet

Aspects you feel confused about while traveling or living in Japan 1 Why do people apologize all the time?

2

Why do the shop staffs need to yell all day?

3

Why do people love drinking and Pachinko so much?

4

Why is smoking allowed in cafes and restaurants?

Vending machine of meal ticket

Favorite Scenery Ranking from our data

1

Mt. Fuji

2

Cherry blossoms

Favorite city in Japan

1

Tokyo

2

Kyoto

Favorite spot in Tokyo

1

Asakusa

16 WAttention Tokyo

2

Shibuya

3

Temples

3

Hokkaido

3

Akihabara

SERVICE AND FACILITY 15% SCENERY 20%

Many photo lovers believe the Japanese scenery is very poetic and makes people feel peaceful.

If possible, plan visits to both the city and the countryside to enjoy different of scenery.

(Sampling:100 WAttention readers/ Dec2013-Feb2014)

“My association of Japan is mountains inhabited by bathing monkeys in hot-spring baths and small streets full of old houses.”

(Gautier, France)

The results show people are in favor of various aspects of Japan when visiting. They are summed up in four main categories; Cuisine, Scenery, Entertainment, and Service and Facility. According to our interviewees, the deeper they explore the Japanese culture, the more they like it. Apart from the good points, there are also some opinions indicating the inconvenience or confusion of living or traveling in Japan as foreigners. Maybe you can use them as references for your next visit to Japan.

Gourmet food ranking from our data

1

“I had never tried raw fish in my country, but after trying sushi I became a big fan of it.” (Albert, Uzbekistan)

Sushi/sashimi

35% of interviewees indicated they came to Japan for the gourmet food; you can have sushi, ramen, Japanese sweets, local foods, and any new taste to inspire your taste buds!

JAPANESE CUISINE 35% ENTERTAINMENT 30%

“I did enjoy seafood in Japan, it tastes amazing.”

(James, U.K.)

Japan is definitely a country that provides endless entertainment; from vending machines to theme parks, you can always find something to amuse yourself.

“I do enjoy the food, culture, and nature of Japan. But what brings me to Japan is definitely Japanese manga and animation.”

(Daniele, Italy)

2 4

3

Ramen

5

Beef

Sweets

Bento

Entertainment ranking from our data

1

2

Theme parks

3

Manga / animation / games

4

Convenience stores/drug stores/100-yen shops

5

UFO catchers

Vending machines

Vending machine collections found by WAttention editors!

“Japan is a barrel of fun, I will like to explore more on my next visit.”

(Jeffrey, Canada)

Bra

Popcorn

Oden

Finger Foods

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17

This is my way to enjoy Japan!

16 proposals to explore Japan by our readers There are unlimited ways to explore Japan depending on your preferences. Check out the recommendations from others and schedule some of them for your future trip to Japan.

and get 1 aGoJRbackpacking, rail pass.

Try a Japanese-style hotel and experience the hospitality.

2

“Go backpacking. Do not go with the tour group even if you don’t understand any Japanese. It is a very interesting and exciting way to explore Japan. You will learn a lot of culture and knowledge throughout your trip.” (Male, 25, Singapore)

“Try to spend one night at a traditional Japanese hotel, then enjoy the excellent food and hospitality over there.”

(Female, 40, France)

“Walk and ride the subway. This is the only way to discover each part of the city, especially Tokyo.”

(Male, 60, U.S.)

“If you would like to have further understanding about Japanese hospitality, you should definitely try Ryokan, which is equipped with a hot spring.” (Female, 50, Germany)

“Do some research and get a JR rail pass. Japan is a very safe country to walk around.” (Female, 30, Australia)

4

3

Join a festival!

Try onsen/hot springs.

“There are various kinds of traditional festivals held in Japan throughout the year. Do some research and arrange one with your travel plan, then have fun over there.” (Male, 30, Brazil)

“Onsen is a must-try for your trip to Japan. Do arrange at least half a day to bathe in the relaxing hot spring.” (Female, 30, Taiwan)

6

5

Bring back some fun products as souvenirs.

Visit Japan in different seasons.

“There is too much to choose from as souvenirs of your trip to Japan.

My suggestion is to try to pick up the fun products you have never seen before. They will be very welcomed to people of all ages.” (Female, 25, Canada)

“I had visited Japan more than 5 times, and each time I was extremely amazed by the stunning scenery of it. Try visiting Japan in different seasons, and you will enjoy the various beauty of it.” (Female, 35, Russia)

7

Join a food sampling workshop.

“The food sampling workshop I joined in Asakusa was so much fun, I would recommend it to anyone who plans to visit Asakusa.”

(Female, 28, U.S.)

18 WAttention Tokyo

8

Try as many snacks as you can.

“Try all the tidbits, snacks, and sweets that you feel interested in because the taste and packaging are really inspiring.” (Male, 28, U.S.)

Sapporo

!

Enjoy Japan to its fullest!

Akita Fukuoka

Hiroshima Kobe

Kyoto Osaka Tokyo Nagoya Yokohama

9

10

Stay in a capsule hotel.

Take me out to the ball game.

“Capsule hotels!

Although I probably won’t stay in one, but I admire the creative concept in a space constraint city.” (Male, 40, Singapore)

“Head to Jingu Stadium for a game of Tokyo Yakult Swallows.

You’ll see fans screaming and waving umbrella to cheer for the home team.” (Male, 36, Taiwan)

12

11

Witness the scramble crossing.

Go to Roppongi for its nightlife.

“The Shibuya crossing will leave you in awe! When people start crossing in different directions, you yourself will feel energized!”

(Female, 35, Philippines)

“My favorite place of Tokyo would be Roppongi! I love the atmosphere there!” (Female, 24, Singapore) “Probably the best pickup spot in Tokyo.” (Male, 31, Germany)

14

13

Experience maid cafe.

Pray in a shrine.

“I love to take a peaceful walk in Meiji Shrine and read what kind of wishes people wrote on the ema.

(Female, 33, Hong Kong)

15

Drink like a Japanese in an Izakaya.

Izakaya, or a Japanese pub, is not only good for dining but also perfect for a glimpse of Japanese culture.

(Male, 35, U.S.)

Sendai

“Visited a maid cafe in Akihabara, did not understand much but it was a unique experience. (Female, 34, Australia)

16

Walk around in Kyoto wearing a kimono.

It was a wonderful experience to walk around Kyoto in beautiful kimono. Take as many photos as you can.

(Female, 28, Taiwan)

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19

包丁 & 日本刀 Houchou

Nihontou

Traditional Japanese B Mount Fuji, traditional art, kimono, and martial arts. Among the numerous cultural heritage Japan the recently-listed World Cultural Heritage, and the Samurai spirits featured in The Last Samurai.

Behind the art of Japanese cooking is the Japanese hocho knife.

Sashimi and tsuma accompaniment It is not possible to create the exquisite texture of thinsliced sashimi or the artistic beauty of tsuma without a sharp-cutting hocho knife.

The hocho knives adorned with cherry blossoms and autumn leaves are a couple of the shop’s best-selling items. Prices vary depending on size.

Top: A set of two Damascus Japanese chef knives in a special case, priced at 17,800 yen. Center: While some effort is required or a steel knife, with the proper care it will last for a lifetime. White #2 steel Wa-santoku, 7,800 yen. Bottom: Knives with beautiful patterns are also popular, suggestive of a Japanese sword. Damascus steel Wa-santoku maple handle, 13,800 yen.

20 WAttention Tokyo

Thin, delicately sliced sashimi and the accompanying tsuma, made from daikon radish and carrots, can’t be made without the right type of knife. The fi ne texture requires intricate work, which is only possible with a clean, sharp knife.

The tsuma are an expression of the seasons, satisfying both the eyes and the taste buds. And an essential part of their creation is the hocho knife.

Kamata Hakensha, with a 90-year history spanning four generations, is recognized by renowned chefs and homemakers alike. Repeat customers from abroad come to have their earlier purchases sharpened.

“Japanese cuisine can only be created with a Japanese hocho,” says thirdgeneration owner Seiichi Kamata.

“Texture, which is crucial for tastiness, can only be created with a hocho that cuts sharply without breaking down the tissue of the ingredients.”

Popular products at the shop include knives adorned with cherry blossoms or maple leaves. The knives are available is both steel and stainless steel. From masterpieces boasting traditional craftsmanship to knives made under modern quality control methods, the offerings at the shop are 800-strong. The shop will also engrave the customer’s name on the spot and free of charge. Boasting fi ne usability, these superb knives are beautiful to the eye, and are a traditional culture in itself. Drop by for a visit and check out the superb products offered at Kamata Hakensha, highly recommended by our editorial staff.

Sharpening and Engraving Names Visitors can watch the precision sharpening of knives at Kamata Hakensha. The shop will engrave a customer’s name right on the spot and free of charge (requires about three minutes).

Kamata Hakensha

•Address: 2-12-6 Matsugaya, Taito-ku, Tokyo •Business hours: 10 AM – 6 PM (Open Monday through Saturday), 10:30 AM - 5:30 PM (Sundays and holidays) •Phone: 03-3841-4205 •Access: An eight-minute walk from Tawaramachi station on the Ginza line, or a five-minute walk from Asakusa station on the Tsukuba Express •URL: http://kap-kam.com

is prou Now th

se Beauty for Everyone

Japan amurai.

e.

is proud of, the especially eye-catching are Japanese cuisine, Now the traditional beauty can be available to everyone.

The Samurai Spirit Continues to Thrive

Cherry blossoms in full bloom before Mount Fuji Mount Fuji, which shows various expressions depending on the season is a perfect match with cherry blossoms.

Isao Machii http://www.shushinryu.com/

Iaido A stunning battle of real swords over a unique interval of time and space.

Japanese sword (L) by Ikkannshi Tadatsuna, 1698.

Price: 9 million yen. Japanese sword (R) by Kunitoshi Rai, Kamakura period. Price: 14 million yen. Koshirae kin nashiji Itomaki Tachi koshirae includes family crest for the Hosokawa family. Price: 3 million yen.

When considering Japanese culture, Mount Fuji and the cherry blossoms cannot be forgotten. The sacred mountain, recently designated a world heritage, has been revered since ancient times, and has been represented through art and literature.

The cherry blossoms have always been loved by the Japanese, and the way the petals fall nobly to the ground has been described as the proper way for a samurai to die. Many readers have probably experienced this quintessential culture in the film “The Last Samurai”, and it has had a deep impact on Japanese culture.

A part of that culture is the sword, which was a necessity for warriors during ancient times. Today, these beautiful pieces of art continue to appeal to people throughout the world.

The philosophy surrounding the sword has been passed down through the martial arts. For example, iaido, a martial art of swords, is not only considered physical combat but also a psychological battle, and the intervals before the sword is actually drawn is what should be highlighted and where the samurai spirit continues to thrive.

Established in 1880, IidaKoendo has been specializing in swords, sword fittings, and armor over time. Its expertise has been proven in its transactions with museums, and it is also highly regarded overseas, serving renowned VIPs of the world.

IidaKoendo’s motto is “trust comes before anything else”. It offers detailed explanations on everything from methods for viewing the pieces to caring for products after purchase, and has won the deep trust of its clientele. It is said that one look at the world of swords will enthrall a viewer to its mysterious beauty. Experience an encounter with the mystique of Japanese culture nurtured by the samurai at an establishment of genuine origin.

Armor made during Edo period, 8 million yen.

All items include a certificate of authenticity.

Iidakoendo Co.

•Address: 3-17-33 Shimoochiai, Shinjuku-ku, Tokyo •Business hours: 10 a.m. to 6 p.m., closed Wednesdays and Saturdays •Phone: 03-3951-3312 •Access: 3 minutes from JR Mejiro station •URL: http:// www.iidakoendo.com/ info/english.htm

WAttention Tokyo

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WAttention_ad_en_Tokyo_20140212.pdf 1 2014/02/12 17:47:48

Mumbai Edition - Tokyo - Taiwan - Singapore - Los Angeles - Malaysia - Thailand - Paris

TAKE FREE Inaugural Issue!

Vol.0

IN AS S OC IATION W ITH

Inaugura Issue! l

ÊJapan Comes CloserÊto Mumbai!

Contents Cool Japan Festival 2014 Japanese Food Season CJF’14 Event Schedule CJF’14 Performances Taste of Tokyo Tokyo Must Do

www.wattention.com

Japan's Fine Tableware Vol.4

Refined and improved for over a century, the craftsmanship of Noritake is in full bloom A dazzlingly beautiful Plaque Phoenix to bring prosperity in the upcoming spring, or a tea set inspired by the film of worldrenowned Studio Ghibli: both are exquisite gifts to please your loved one or to reward yourself with.

Decorate your home with a fine and auspicious phoenix artifact The phoenix statue on top of Kinkaju-ji Temple and the Phoenix Hall of Byodoin Temple both use the mythological creature said to drink only magical spring water and eat only bamboo fruits that appears once every 60 to 120 years.

Covered with 360 different types of beautiful feathers, this graceful creature has been considered an auspicious symbol that appears only in good times.

Now the beauty of the phoenix is impressively captured and reproduced

by Noritake and their deft craftsmanship which they have been refi ning for more than 100 years since their inception.

The fi rst company to succeed in making Western-style tableware in Japan, Noritake started making bone china and has made its name as a top brand in fi ne tableware. This one-of-a-kind Plaque Phoenix is a testimony to Noritake’s skill and excellent sense of design.

A fine piece of art as well as a symbol of happiness and prosperity, Noritake’s Plaque Phoenix is the perfect choice as a present for your important someone or as an element of your home decor.

Plaque Phoenix: 100,000 yen

Enjoy your tea time with Jiji the cat Remember the talkative black cat traveling with Kiki the witch in the animated fi lm “Kiki’s Delivery Service?”

Now you can find Kiki’s best friend Jiji featured on bone china in the Noritake Ginza store. The sweet lovely lace is reminiscent of Europe, and Jiji sitting comfortably inside a circle of roses is so lively and realistic. A set contains a party plate, a tea pot, a mug, and a tea/coffee cup with its saucer.

Noritake GINZA

©1989 角野栄子・ 二馬力・GN

21cm plate: 2,500 yen, tea/coffee cup and saucer: 2,500 yen

•Address: Bunshodo Building 2F, 3-4-12 Ginza, Chuo-ku, Tokyo •Number of products on exhibit: Approximately 1,000 •Hours: 11:00 – 19:30.

Open all year (except for New Year’s holidays) •TEL: 03-3567-6121 •Access: 1-minute walk from A13 exit, Ginza Station, on the Tokyo Metro Ginza Line, Marunouchi Line, and Hibiya Line •URL: http://www. noritake.co.jp/tableware/ shoplist/index.html

WAttention Tokyo

23

A

S F

H O R T T R I R O M T O K

P Y

O

Find Your Own Exotic Experiences in

Tokyo and Kanagawa Shibuya, Shinjuku, Ginza…many of you may have visited those popular sightseeing staples in Tokyo. However, there are a lot more fascinating destinations with easy access from the city center waiting to be uncovered.

How about visiting those hidden gems in your next trip?

Explore the Old Tokyo Neighborhoods It s interesting to see the everyday life of ordinary Japanese people living in atmospheric old neighborhoods like Ota, Shinagawa and Taito cities. From historical residential area to lively yet retro downtowns, enjoy a casual stroll along the pleasant streets among local people.

Ikegami Honmonji ・

Togoshi Ginza Shopping Street・

The main temple of the Nichiren sect of Buddhism, Ikegami Honmonji is a place of relief with serene surroundings, as well as a symbol of Ikegami area. The area as well as the grounds of the temple are good for strolling. Also you can immerse yourself in a traditional quiet atmosphere. When you feel like taking a rest, try the famous local sweet, Kuzumochi. It is a traditional Japanese dessert and is sold in many old shops around the temple.

Walk through the longest shopping street in Tokyo! Along the 1.3 km stretch you’ll find 400 shops covering a wide range of purpose.

Croquette is a famous snack for eating while walking here. Now there are 21 shops offering different kinds of croquettes! The mascot of the street, Gin-chan greets you all over the place.

池上本門寺

戸越銀座

Access: 10 mins walk from Ikegami Station on Tokyu Ikegami line URL: http://honmonji.jp/foreign/en.html

Ota Wholesale Market・

Senso-ji and Nakamise Street・

Open to the public from 5:00 to 15:00, Ota Market is the largest wholesale market of vegetables, fruits and flowers in Japan. Be there to see the exciting morning auction sessions! There is also a walkway for tourist.

Japan’s oldest Buddhist temple for common people has attracted visitors from home and abroad for almost 1,400 years. The Kaminarimon gate featuring a huge red lantern is the symbol of Asakusa. Check out the vibrant Nakamise street leading to the temple and find a variety of traditional Japanese souvenirs here.

大田市場

Access: 20 mins walk from Ryutsu Center station on Tokyo Monorail URL: www.shijou.metro.tokyo.jp/ info/03.html (Japanese only)

24 WAttention Tokyo

Access: Right next to Togoshi-Ginza station on Tokyu Ikegami line URL: www.togoshiginza.jp/ (Japanese only)

浅草寺 仲見世通り

Access: 5 mins walk from Asakusa station URL: www.senso-ji.jp/about/index_e.html

Sankeien Garden

Lose Track of Time in Yokohama and Kawasaki Full of entertainment sites featuring Japanese culture, history or nature, Yokohama and Kawasaki offer great time for everyone. You ll never get bored of exploring those charming cities.

Sankeien Garden ・ 三溪園

Opened by silk tycoon, Sankei Hara, in 1906, this vast traditional Japanese style garden features centuries-old architectures from around the country. Seasonal flowers add breathtaking color to the scenery, allowing you to immerse yourself in the serene beauty all year round. Don’t forget to experience Japanese tea ceremony at Bototei.

Admission: Adults: 500 yen, Children: 200 yen Access: 35 mins municipal bus ride (No. 8 or 148) from Yokohama station on JR and Keikyu line and 5 mins walk from Honmoku-Sankeien-mae bus stop URL: www.sankeien.or.jp/en-about/ index.html

Fujiko・F・Fujio Museum・ 藤子・F・不二雄ミュージアム Hakkeijima Sea Paradise ・

八景島シーパラダイス

Admission: One day pass for adults: 4,900 yen, Junior high and elementary school students: 3,500 yen, Children aged 4 and over: 2,000 yen Access: 5 mins walk from Hakkeijima station on Seaside line URL: www.seaparadise.co.jp/english/

Huge whale sharks, adorable beluga whales, colorful tropical fish…meet more than 100,000 sea creatures at Aqua Museum.

The marine mammals’ amazing performance show is definitely worth to see. Also enjoyable to take various amusement rides in Pleasure land. Have fun all day long!

Go through the Dokodemo door and read manga sitting with Doraemon. Exhibitions include an extensive collection of the creator, Fujiko・F・Fujio’s works, such as original drawings of Doraemon, Kiteretsu Daihyakka and his other manga series.

After visiting the museum, you will know the author’s story and personality. Don’t miss out the fantastic items in the museum café and shop.

Admission: Adults: 1,000yen, High school and junior high school students: 700 yen, Children aged 4 and over: 500 yen *Tickets are available only from Lawson in Japan.

For more details: http://fujiko-museum.com/english/ticket/ Access: 9 mins by shuttle bus from Noborito station on JR and Odakyu line (Adults: 200 yen, Children: 100 yen) URL: http://fujiko-museum.com/english/

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25

A BITE-SIZE BREAK IN TOK YO

WAttention’s Tokyo Navigator

VOL.4 AKIHABAR A-FUSION OF NEW AND OLD

T O K Y O H A L F - D AY S A N P O SANPO

さんぽ［散歩］

Amber Liu Taiwan-born Amber is a big fan of Japanese lifestyle goods and stationery. Exploring new shops during Sanpo is her favorite thing to do in Tokyo.

Noun. Sanpo is the act of walking that aims to refresh oneself or simply satisfy one’s curiosity, sometimes without a particular destination in mind.

Aside from the latest hi-tech gadgets and Otaku culture, there is something more to explore in Akihabara. As center of the ancient Edo age, Akihabara is known as part of the old Kanda area where many examples of traditional architecture and historical restaurants are located. It is also seen as a hub of Japanese contemporary art and design that deserves a walkabout.

Stop 4: 3331 Arts Chiyoda 3331 Arts Chiyoda is a great place to have a glance at local life via workshops and exhibitions, as its concept is to connect people through the arts. The 3331 cube shop and gallery is a must-visit for delicate Japaneseque design goods.

Stop 5: AKIBAICHI—Akihabara UDX Restaurant Row

Stop 3: Kanda Shrine

The Kanda shrine can be traced back 1,270 years, and it was an important shrine to both the warrior class and citizens during the Edo period. The traditional Amazake shop at the entrance and rabbit amulets are recommended.

START

AKIBAICHI is a Japanese gourmet complex for people to enjoy various kinds of Japanese food in a relaxed atmosphere.

You will find it difficult to simply choose one of these tempting restaurants.

Stop 2: Yushima Temple

Stop 1: mAAch ecute KANDA MANSEIBASHI

The Chinese-style temple is believed to be the origin of the Japanese education system. Here you can find the biggest statue of Confucius in Japan and special pencils to bring you good luck during tests.

While it used to be the Kanda station and transportation museum, the new mission of the brick viaduct is a commercial facility with restaurants, design shops, and cafes. The N3331 Cafe is highly recommended for railway maniacs.

26 WAttention Tokyo

Information

Kanda Shrine

http://www.kandamyoujin.or.jp/

mAAch ecute KANDA MANSEIBASHI http://www.maach-ecute.jp/

Myoujin Amazake

http://www.amanoya.jp/

N3331 CAFE

http://n3331.com/

3331 Arts Chiyoda

http://www.3331.jp/

Yushima Temple

http://www.seido.or.jp/yushima.html

AKIBAICHI-Akihabara UDX Restaurant Row http://udx-akibaichi.jp/en/

Wonderful Stay at Sakura Hotel Ikebukuro Ikebukuro is definitely a fantastic location to shop, eat and explore Tokyo because it is surrounded by lots of gourmet restaurants and department stores. As a traffic hub, it is easy to reach downtown areas in Tokyo such as Shinjuku, Harajuku, and Shibuya, as well as attractions in suburbs such as Nikko and Kamakura. For these reasons, I chose to stay at the Sakura Hotel Ikebukuro during my short trip to Tokyo. If you are looking for a convenient and clean hotel in Tokyo downtown with a reasonable price, I would say the Sakura Hotel Ikebukuro is a great choice.

Sakura Cafe After checking in at lunchtime, the friendly staff told me something interesting. It was about the “world lunch�: The menu changes weekly, with exotic flavors offered at the open-air terrace at the Sakura Cafe. Thanks to that information, I could enjoy delicious Panamanian stew and Columbian hot chocolate, neither of which I had ever had before. Apart from meals, there were 60 kinds of beers, selections of wines, Japanese sakes and snacks from all over the world.

Because of the abundant menu, Sakura Cafe is not only popular among the guests of the Sakura Hotel but is also loved by locals. Sakura Cafe is open 24 hours a day, and it is a relaxing space for anyone to drop in at any time. Moreover, it is a space for cross-cultural communication; you can exchange information with tourists from all over the world as well as with local people. It is worth mentioning that Lonely Planet recommends this lovely place as well!

Facilities

Room Types

Sakura Hotel Ikebukuro Information Address & Information

1 2 3 4

Dining room is spacious and clean, and it is open 24 hours a day. 2 Free Wi-Fi is provided in the lobby and all guest rooms; computers can be used for an hourly fee.

3 Microwave, oven and refrigerator are available for easy cooking. 4 Full laundry facilities with washing machines and tumble dryers.

1 2

Address: 2-40-7, Ikebukuro, Toshima-Ku, Tokyo, Japan Tel: 03-3971-2237 Access: 5-minute walk from Ikebukuro Station URL: http://www. sakura-hotel.co.jp/ ikebukuro

Check-in Information

1

Various kinds of room are available, and Ryokan style rooms are highly recommended to experience Wa atmosphere. 2 Double room is equipped with desk, TV, refrigerator and nice window view.

1

Reception is open 24 hours.

Check in time: 3:00 pm Check out time: 10:00 am.

English, Chinese, Spanish, Korean speaking staff on duty.

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27

When you’re feeling a little down, top up your Qi!

気を感じる東京のスポット

GET CHARGED UP: TOKYO POWER SPOT

Mount Fuji A sacred mountain that has been worshipped for ages Designated as World Cultural Heritage by UNESCO, Mt. Fuji has inspired artists as well poets and has been the object of pilgrimage for centuries. As a symbol of Japan, the mountain carries special meaning to Japanese people of all walks of life.

Just one example of how Mt. Fuji is featured in artwork.

Mt. Fuji and Religious Beliefs Since ancient times, Japanese people have regarded Mt. Fuji as a symbol of national spirit and a source for inspiration.

The breathtakingly beautiful mountain was featured prominently in literature and artwork such as wood blocks painting that has influenced many European artists. Mt. Fuji has also been an object of religious worship as Japanese people traditionally regarded that divinity resides in all aspects of nature. In particular, the majestic form of Mt. Fuji sits in the minds of Japanese people, believing that gods reside within the sacred mountain.

Japanese people have long been in awe of the repeatedly erupting Mt. Fuji.

Many Sengen shrines honoring the guardian deity of Mt. Fuji were built across the nation to quell eruptions. Among the many Sengen shrines throughout the nation, Fujisan Hongu Sengentaisha shrine in Shizuoka is the headquarters.

Since ancient times, the shrine has been highly esteemed by the Imperial court, and was ranked as one of the most eminent shrines in Japan.

Around the 12th century, Mt. Fuji’s volcanic activity subsided and it became a center for Shugen-do (修験道), a highly ascetic Buddhist sect focuses on austere mountain-dwelling practices. In the 15th or 16th century, accompanied by 28 WAttention Tokyo

Fujisan Hongu Sengentaisha shrine, headquarter of the many Sengen shrines honoring the guardian deity of Mt. Fuji.

Shugen-do practitioners, ordinary people began to make worship-ascents of Mt. Fuji. The practice had since evolved to became Fuji-ko (富士講) sect of worship that was extremely popular in the Kanto region in the 18th century. Fuji-ko is a group of pilgrims climbing Mt. Fuji for religious beliefs. The popularity of the pilgrimage reached its peak in the latter half of Edo period. Pilgrims would stay in a house of “Oshi” (御師), who takes care of pilgrims by offering them food and lodging. For a peek at the pilgrimage history, you may visit Togawa Oshi house, now serves as a pilgrim museum.

Mt. Fuji, a symbol of Japan, a source of artistic inspiration, and an object of worship, resides deep within every Japanese people. That’s why the sacred mountain is deserved to be designated a World Cultural Heritage site.

The Torii gate marks a border between Mt. Fuji’s sacred area and the secular world.

Located in the precincts, the Wakutama pond is formed by melted snow of Mt. Fuji.

Information

Fujisan Hongu Sengentaisha Shrine Address: 1-1 Miya-cho, Fujinomiya-shi, Shizuoka URL: http://fuji-hongu.or.jp/sengen/english/index.html

Togawa Oshi House Address: 3-14-8 Kamiyoshida, Fujiyoshida-shi, Yamanashi URL: http://www.yamanashi-kankou.jp/kankou/spot/ p2_5019.html

T O K Y O M U S T D O A restaurant with a stunning view or a secret hideaway, Tokyoites share their personal favourites with you.

Zulfiya Shafiyeva Started working as web creator after spending 4 years at university in beautiful Kyushu and traveling to all prefectures in Japan. Been living in Japan for more than 12 years and founded Artyz Inc. in 2013 to promote better online communication between users and companies. http://artyz.co.jp/

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Hamarikyu Garden 10 minutes walk from Shinbashi Station on JR or Shinbashi/Shiodome Station on Tokyo Metro. http://www.tokyo-park.or.jp/english/park/ detail_04.html#hamarikyu

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1 Hamarikyu Garden With a small entrance fee of 300 yen, you will find yourself in a gorgeous traditional Japanese style garden which once was enjoyed only by Shoguns and Elites. Every tree in the area is beautifully crafted to please your eyes. No matter which season of the year you are visiting, Hamarikyu will surely surprise you with its charm and grace.

Make sure to experience the true Japanese tea at the teahouse built in 1704 and take a breath of Japanese history with each sip.

2 Caretta Shiodome Take a ride to the 46th floor in a glass elevator and enjoy the spectacular view of Tokyo gradually unfolding before your eyes. Walk across the hall to the common area where the breathtaking view of Tokyo Bay and Rainbow Bridge await you. Shiodome area is famous for housing the Nippon Television and Dentsu headquarters as well. Don’t miss Japan’s first advertisement museum where you can find ads dating 100 years back!

Caretta Shiodome Direct access from Shinbashi Station on JR or Shinbashi/Shiodome Station on Tokyo Metro. http://www.caretta.jp/english/index.html

3 Keyakizaka Dori in Roppongi Hills Located right behind Roppongi Mori Tower, this little avenue is a mixture of luxury boutiques and relaxing cafes.

Admire the casual art installations along both sides of the street and you might find your favorite work. But what makes this place truly special is the spectacular night view of Tokyo Tower, especially in winter, when the street trees are all dressed up in beautiful LED illumination lights.

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Keyakizaka Dori in Roppongi Hills 10 minutes walk from Roppongi Station on Tokyo Metro. http://www.roppongihills.com/

4 Jindaiji Temple and Jindai Botanical Garden Founded in 733, Jindaiji Temple is believed to be the second oldest Buddhist temple in Tokyo. Enjoy strolling through the narrow streets lined with small traditional food and souvenir shops around the temple. Slurp some famous soba noodles for lunch and spend your afternoon with a quiet walk among the 100,000 trees in botanical garden.

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Jindaiji Temple and Jindai Botanical Garden 20 minutes by bus from Mitaka Station on JR. http://www.jindaiji.or.jp/

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What's On

March - May 2014

Festivals and events in this season

東京のお祭り、季節のイベント

Internet Access in Tokyo 東京のネット接続事情

Although Japan is known for its technology, internet connectivity for tourists is still rather limited.

These days even most of the budget hotels provide internet connection in each room (please note, LAN cable is still in common use, rather than WIFI). There is a free public WIFI network called FREESPOT (www. freespot.com/users/map_e. html) made up of a network of independent providers like cafes and shops, but it seems many of its spots require registration via 3G email. so this could be offputting for tourists who don't want to use expensive 3G roaming.

Wi2 300 (www.wi2.co.jp/ en) offers several services, including 6 hours connection for 350 yen. They have extensive instructions in English so check it out before you go out. Wireless Gate (www.wirelessgate.co.jp) offers even wider services, including one month connection for a fixed 480 yen that includes connecting spots on the Bullet train (only N700 model) and in Underground stations.

Unfortunately Wireless Gate doesn't have an English instructions page.

FON network (http://maps. fon.com/?lang=en) is quite extensive throughout Tokyo and is recommended. 東京のホテルは多くが客室でのネ ット接続を提供している。街中での 無料WIFIネットワークで有名なのは FREESPOT（www.freespot.com/ users/map_e.html）だがあまり多く ない。モバイルをよく使う人は日や 月単位で利用料を払うWIFIサービ スが便利だろう。6800ポイントを持 つWi2 300（www.wi2.co.jp/en）は 6時間350円からで英語での利用説 明が充実。ワイヤレスゲート（www. wirelessgate.co.jp）は地下鉄構内 や新幹線コンコース待合室・新幹線 N700系車両で利用できるコースを 月額480円からで用意。どちらも成 田空港で利用できる。

More information is available at Wattention.com WAttentionの情報をネットでも ！

http://www.wattention.com/

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Keio Mogusaen Plum Festival Feb 8th-Mar 16th Soak in the gorgeous views of over 500 plum trees in bloom at this nostalgic Japanese garden. Renowned for their fragrance, plum blossoms approach full glory in February and March.

［京王百草園「梅まつり」］樹齢300 年を越す寿晶 梅のほか、約 50 種 500 本の梅が早春に咲く京王 百草園で開催される梅まつり。

9:00-17:00 Daily except Wed at Mogusaen Garden, 10-min walk from Keio Mogusaen Sation or 10-min taxi from Seisekisakuragaoka or Takahatafudo Station.

Entrance Fee: 300 yen (adults) 100 yen (child) http://www.keio-mogusaen.jp/ (Japanese Only)

Yamatane Special Art Exhibition: Mt. Fuji, Cherry Blossoms, and Flowers in Spring

Mar 11th-May 11th Commemorating Mt. Fuji’s Registration as a World Cultural Heritage Site, this exhibition showcases various depictions of Mt. Fuji and two other subjects long loved by the Japanese--cherry blossoms and flowers in spring.

［富士山世界文化遺産登録記念 富士と桜と春の 花］日本人の心のよりどころともいえる霊峰富士 を ｢日本画にみる富士｣ ｢名所絵のなかの富士｣ 「富士と桜と春の花｣という3つの切り口から描 いた作品を紹介。そして、古くから日本人に愛さ れ親しまれてきた桜、牡丹をはじめとする春の花 が展示に彩りを添える。

10:00-17:00 at Yamatane Museum of Art, 10-min walk from Ebisu Station via JR Yamanote line or Metro Hibiya line.

Entrance fee: 1200 yen (adults), 900 yen (university and high sch students) Free (middle sch students and below) http://www.yamatane-museum.jp/english/ index.html

AnimeJapan 2014

Mar 22nd-23rd The world’s biggest anime event showcases the latest development in the anime business industry. Witness the latest animation works by overseas and local anime producers, cosplays, special stage performances and music concerts. ［アニメジャパン］国内外アニメファン、国内外ライ センシー・バイヤー、すべての方に向けた世界最 大級のアニメの祭典。

2 9:00-17:00 at Tokyo Big Site, 3-min walk from Kokusai Tenjijo-Seimon Station via Yurikamome Line.

Entrance Fee: 1500 yen http://www.anime-japan.jp/en/about/

Akihabara Oktoberfest 2014 Mar 28th-Apr 6th Drink your hearts out with some great old-fashioned German beer from breweries including ofbräu München, Franziskaner and Sankt Gallen at the Oktoberfest held not in October but in March.

［秋葉原オクトーバーフェスト 2014 ］本場ドイツの ビールやフードステージイベントなどが楽しめる 10日間。

TOKYO outside Festival 2014

Mar 29th-30th Experience outdoor living and activities at the city’s largest outdoor event. Browse for your favourite items at the outlet shops or grab some quick bite at the gourmet area—everything under the sun. ［ TOKYO outside Festival 2014 ］体を動かし たアウトドアアクティビティ体験ができるのはもち ろん、アウトレットショップで買い物もでき、グル メエリアではフードコートで美味しい食事を楽し める。

9:30-18:00 (Mar 29th) / 9:30-15:00 (Mar 30th) at Shinjuku Chuo Park, 10-min walk from JR Shinjuku Station http://www.outsidebase.com/festival/

Asakusa Yabusame

Apr 19th Hold your breath riders in handsome samurai suits fire their bows while galloping at full speed. This thrilling horseback archery event that takes place at Sumida Park, Asakusa every year. ［浅草流鏑馬］隅田公園を舞台に狩装束姿の射手 が疾走する馬上から矢を放つ流鏑馬（やぶさめ） が行われる。

From 13:00 at Sumidagawa Park, 10-min walk from Tobu Asakusa station. http://www.city.taito.lg.jp/index/event/kanko/ asakusayabusame.html (Japanese only)

38th Japan Hobby Show

Apr 24th-Apr 26th This largest hobby fair in Asia features everything from recycle-wear fashion

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shows to presentations by Tokyo’s top DIY creators. Aspiring chefs should check out the associated Hobby Cooking Fair (no extra fee required) for cooking inspiration. ［第38 回2014 年 日本ホビーショー］ハンドメイド ホビーのアジア最大級のイベント。今回のテーマは 「Party! 」 。手作りギフトのワークショップやリメイ クによるファッションショーを展開。

10:00-17:00 at Tokyo Big Site, 3-min walk from Kokusai Tenjijo-Seimon Station via Yurikamome Line.

Entrance Fee: 1000 yen (1-day ticket) 1500 yen (3-day ticket) Free (High Sch Students and below) http://www.hobby.or.jp/hobbyshow/2014/en/ index.html

Grand Sumo Tournament

May 11th-25th Catch some lively, heated Sumo matches at one of the 3 grand sumo tournaments held in Tokyo each year. Each bout usually last for just a few intense seconds ［大相撲5月場所］東京で行われる3つの相撲大会 （1月、5月、9月）のうちの1つ。

Tickets available from April 12th. Tournament held at Kokugikan by Ryogoku station via JR Sobu Line and Toei Oedo Line. http://www.sumo.or.jp/en/index

Sanja Festival

May 16th-18th Known as one of the three greatest Shinto festivals of Tokyo, Sanja Matsuri is a festival of celebration in which portable shrines are carried on men’s shoulders and paraded on the streets. ［三社祭］浅草神社をはじめとする様々な神社の 神興が練り歩く、浅草最大のエネルギッシュなお 祭り。

http://www.asakusajinja.jp/english/

Monomachi

May 23rd-25th Walk through the historical South Taito Kachikura manufacturing wholesaler area and learn how the techniques of master craftsmen are kept alive till today. ［モノマチ］ 「台東区をもっと元気にしたい！」をミッ ションとしたモノづくりのマチ、台東区を盛り上げ る地域イベント。

Held at various areas including Taito, Ueno and Asakusa. http://monomachi.com/?page_id=2599

Where The History of Japan s Fine Tableware Began Established in 1904, Noritake was the first company to succeed in making western-style tableware in Japan.

Synonymous with supreme craftsmanship and elegant style, Noritake s fine tableware has been loved throughout the world as its beauty has continued to transcend over the ages.

Noritake GINZA

Noritake SAKAE

•Hours: 11:00~19:30, closed during New Year holidays •Address: Bunshodo Building 2F, 3-4-12 Ginza, Chuo-ku, Tokyo •TEL: 03-3567-6121 •URL: http://www.noritake.co.jp/ tableware/shoplist/ginza.html

•Hours: 10:00~18:00; closed on the 1st and 3rd Sundays •Address: 2-1 Shin sakaemachi, Naka-ku, Nagoya, Aichi •TEL: 052-951-0561 •URL: http://www.noritake. co.jp/tableware/shoplist/ sakae.html