WAttention Singapore Vol. 52

Singapore Edition

Tokyo - Malaysia - L.A - Taiwan - Thailand - Paris - Hong Kong - Indonesia - Mexico - Australia

TA K E FREE

Oct-Nov 2019 VOL.52 MCI(P) 123/04/2019

食べる・飲む・遊ぶ・楽し む 新潟を再発見

Rediscover

Niigata

~ The impeccable~

B e ef Love Japan? Follow

JAPAN Food Matsuri Returns WAttention

Special collaboration

RAMEN REVOLUTION

with

WAGYU

Takashimaya Singapore

WAttention_HPFC_131x180mm_hokkaido_2019_FA.pdf

For everything you need to know about Japanese food, lifestyle, travel and more.

2

3/9/19

11:33 AM

MAKE YOUR NEXT DESTINATION wattention.com.sg

Singapore Edition Read our digital copy online now at issuu.com/WAttention

2

| WAttention Singapore

Available on

暦 Koyomi November

霜月

こよみを楽しむ

IN HARMONY WITH THE SEASONS

Autumn Brocade 秋更紗 I painted this folding screen painting to be a companion for a large screen of cherry blossoms and willows. They were to face each other, each in crescent shape to create a circle… the circle of time, the seasons, one year. This was for an exhibition at the Kochi Museum of Art. Ever since I have been painting stage scenery from the age of 14, I have sometimes found my paintings also function well as backdrops. This one is just the right size to suggest a stage in a large tatami room. So much of Japan’s arts and pastimes have origin in these rooms. Geisha culture, singing, Nihonbuyo dancing, shamisen music, the Tea Ceremony, competitive fan throwing, incense, poetry are a few. The salon culture of the nineteenth century reminds me of this rich tradition. Other than the four or fi ve museums that this painting has been exhibited in, this painting has been the backdrop for some ver y exciting performances. The most notable for me have been, Kanjuro who is the national living treasure of the bunraku puppet theater, the 13th headmaster of the Icchubushi school of shamisen, Noh drama actor Yamai Tsunao, and Kabuki dancer Otowa Kikuhiro, who performed a piece he especially created for this painting. This extra-disciplinary collaboration is stimulating. We share the creative process, inf luence each other. A s I painted, I was inspired, imagining what it would be like to see this or that person performing.

It has been a treat to watch this painting come alive as performers have taken the implied space of the painting, and created a whole world of events and ideas through their art.

folding screens “Autumn Brocade”

ALLAN WEST Born in 1962 in the US, Allan West settled in Tokyo and eventually graduated with a Master of Fine Arts from Tok yo Universit y of the Ar ts. You can visit his open studio in Yanaka, Tokyo. www.allanwest.jp text & artwork / Allan West, cordination / Mariko Takahashi, photo / Keiji Okazaki

WAttention Singapore |

3

Explore Japan With Klook

Klook offers a wide variety of JR passes to suit your travel needs. From snowy Hokkaido to tropical Kagoshima, there is always a pass that fits your itinerary. Booking with Klook lets you bypass confusing Japanese sites, and

SAPPORO

JR Hokkaido Pass

SHIN HAKODATE HOKUTO

Those heading towards Hokkaido from Shin Aomori or exploring Hokkaido from within can choose from 3, 5 or 7-day JR Passes. Savor the bounty of the sea at Hakodate Port and stroll along the picturesque Otaru Canal, all in the same day with the JR Hokkaido Pass.

SHIN AOMORI

SHINJO

choose the best pass for your needs with a variety of easy-to-understand maps. In addition, book and receive

YAMAGATA

the Exchange Order for your choice of rail pass on Klook,

SENDAI

NIIGATA

conveniently delivered to your doorstep!

7 Day Whole Japan Rail Pass

KANAZAWA

Did you know?

One of the most popular JR passes, the 7-Day JR Pass covers the entirety of Japan, allowing travellers free reign of the beautiful Japanese Archipelago.

Maximize your time in Japan by halving long train rides with speedy Shinkansen trains, all covered by the JR Pass.

TSURUGA HIROSHIMA

JR

KYOTO

PASS

NAGOYA

JR passes can only be bought by tourists outside of Japan

Up to

FUKUOKA

MORIOKA

AKITA

TOKYO

OSAKA

KAGOSHIMA OFF

your total journey!

Ride Shinkansen, JR train and bus within the pass’ eligible regions

Tokyo to Osaka JR Pass - JR Hokuriku Arch Pass The Hokuriku Arch Pass is an affordable alternative to the 7-Day JR Pass for travelers whose itineraries are focused on Tokyo and Osaka, 2 of Japan’s most iconic cities. This pass also enables access to the mountains of central Japan.

BOOK before your trip on Klook

SHINKANSEN LINE Hokkaido Shinkansen Extension of the line to Sapporo is scheduled to open by March 2031

Tohoku Shinkansen Akita Shinkansen Yamagata Shinkansen Joetsu Shinkansen

REDEEM your Exchange Order within 90 days

Hokuriku Shinkansen

Extension of the line from Kanazawa to Tsuruga is scheduled to open in fiscal 2022

Tokaido Shinkansen Sanyo Shinkansen Kyushu Shinkansen

ACTIVATE your JR Pass within 30 days using your Exchange Order

Book your JR Passes on Klook www.klook.com

Klook is an in-destination travel website and app that offers the convenience of booking attractions and activities anytime, anywhere. Klook is also an official ticketing partner of JR Passes, which means no hidden prices or unwanted surprises!

Shinkansen, Limited Express trains, buses and more, the easiest and fastest way to get around Japan! Get the rail pass of your choice on Klook and have your Exchange Order conveniently delivered to your residence!

Explore the Land of the Rising Sun on JR’s expansive rail network with JR’s wide selection of convenient and economical rail passes. These passes cover

Access more than 5 million user reviews and travel tips in your native language on the Klook website or app when planning your next trip.

US$5 off Klook activities with promo code One time use, for first-time Klook users. App only. T&Cs apply. Use by 31 Dec 2019.

<WAKLOOK5>

VOL.52

SPECIAL FEATURES

NIIGATA, THE NEW HIDDEN GEM, WAGYU & MATSURI IN SG

知られざる新潟の魅力とは。 和牛＆祭 in シンガポール SPECIAL FEATURE

08

Rediscover Niigata Best place to eat, and have fun – Go on a nature adventure in Niigata – Travel through the nostalgic ambience – A bite of Niigata

18

JAPAN Food Matsuri Returns – Discover both new and familiar icons of Japanese culture

24

Yasuko Suzuki WAon Pte Ltd 2A/2B Craig Road Singapore 089662 Tel: (65) 6324-2127 E-mail: singapore@wattention.com

Editor in Chief Toru Hagi

Advertising Sales

Koichi Matsufuji / Keith Teo / Eri Hashimoto Megumi Matsuda / Veronica Ong Mayuko Miyata

Editorial Team

Tamie Hirano / Arisa Matsuo / Andrea Yong Jodie Sun / Emma Wong / Veronica Ong

Design Team

Steffi Kasimo / Ariko Urano / Yuri Sato Miki Yasui / Chew Yan Qiao (Tokyo) *Support from Japan Editorial & Design Team

Photographer Keiji Okazaki

– Ramen Revolution

Partners

The impeccable Wagyu Beef

Cover Photo

03

In Harmony with the Seasons

07

WAt’S New?

16

JPN47 Vol. 30 – Itoigawa, Niigata

17

WA Seh – The Really Useful Japan Travel Guide Vol. 15

26

Japan by WAttention

28

Event & Information

29

NHK World-Japan Video on Demand Review

Why “WAttention”?

WAttention is so named with the hope that people in the world would pay more “Attention” to “WA（ 和 ）”; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself! *Prices reflected in the magazine are exclusive of GST *All restaurants featured reserve the right to alter their respective promotional periods and prices

Publisher

世 界 中 の 人 々に「 和 」 （WA）に 注 目（Attention）してほしいという願 い を 込 めて WA+Attention= WAttentionと名づけました。

WAttention Co., Ltd Jokamachi of Murakami City, Niigata 本誌に関する日本国内でのお問い合わせ先 和テンション株式会社 Tel: +81 3-6418-5701 Fax: +81 3-6862-6760 E-mail: info-tokyo@wattention.com

Prices printed are indicative only.

WAttention is a publication of WAon Pte Ltd. All articles published are in good faith and based on bonafide information available to The Publisher at the time of press. The Publisher accepts no responsibility other than that stipulated by law. The Publisher also accepts no responsibility for unsolicited manuscripts, transparencies or other materials. All rights are reserved and no part of this publication may be reproduced in part or full without the previous written permission of The Publisher. Neither can any part be stored or recorded, by any means. The opinions expressed in The Publication are those of the contributors and not necessarily endorsed by The Publisher.

This publication and the name are owned solely by WAon Pte Ltd, 2A/2B Craig Road, (S)089662. Email: singapore@wattention.com.

WAttention is published bimonthly and distributed throughout Singapore. Trademarks and copyrights for all other products, logos and depictions contained herein are the properties of their respective trademark and copyright owners.

Paper from Responsible Forests All colour separation and printing by NPE PRINT COMMUNICATIONS PTE LTD Licence No. L001/08/2018 39 & 41 Kallang Place, Singapore 339169 Distributor: DJ Express Services

WAttention Singapore |

5

Bringing the best of Japan to the world Tokyo Edition

Los Angeles Edition

Singapore - Malaysia - L.A - Taiwan - Thailand - Paris - Hong Kong - Indonesia - Mexico - Australia

FREE

Singapore Edition

Tokyo - Malaysia - L.A - Taiwan - Thailand - Paris - Hong Kong - Indonesia - Mexico - Australia

Summer 2019 VOL.32

Your guide to the best of Tokyo

Tokyo - Singapore - Malaysia - Taiwan - Thailand - Paris - Hong Kong - Indonesia - Mexico - Australia

TA K E FREE

TA K E FREE

Summer 2019 VOL.30

Aug-Sep 2019 VOL.51 MCI(P) 123/04/2019

Culture Special

Mysterious Tokyo Bordering the supernatural world

Area Special

From Edo Castle to the Imperial Palace

‒ The History of the Heart of Tokyo

Another 3hr Trip

Mysterious Tokyo Bordering the supernatural world

Around Tokyo in 180 Minutes

W h e r e E d o M e e t s To k y o

SHORT TRIP FROM TOKYO

Endless Fun in Yokohama

Love Japan? Follow WTT32_H1.indd 1

Love Japan? Follow

WAttention

Tokyo

WAttention

Los Angeles

2019/06/03 16:30

2011.05 launched

2012.03 launched

W h e r e E d o M e e t s To k y o

Édition Française

Tokyo - Singapore - Malaysia - L.A - Taiwan - Thailand - Hong Kong - Indonesia - Mexico - Australia

TA K E FREE

Australia Edition

Tokyo - Singapore - Malaysia - LA - Taiwan - Thailand - Paris - Hong Kong - Indonesia - Mexico

THE SECRET TO JAPANESE BEAUTY

TA K E FREE

Spring 2019 VOL.10

Été 2019 VOL.14

Ene/Feb/Mar 2017

VOL.5

2010.03 launched

SPECIAL FEATURE

SUIGIAN Quand Edo rencontre Tokyo

SHIBUYA UNABRIDGED: DAIKANYAMA, SENDAGAYA & OKU-SHIBUYA

WAttention

Singapore

Where Edo M e e t s To k y o

SPECIAL FEATURE

Explorez la variété unique de NIIGATA ~La Mer du Japon, sa culture culinaire et sa nature~

Love Japan? Follow

SPECIAL FEATURE

Itinéraire en voiture "HORYU-JI:NARA" Cafe Shukra

Destacado

Entrevista con Mio Otashiro de la Embajada del Japón en México El gobierno de Japón entrega reconocimiento al Luchador Mexicano Mil Máscaras All Nippon Airways (ANA) comienza su vuelo diario México-Tokio

MYSTERIOUS TOKYO

Gastronomía

EXPLORE THE UNIQUE VARIETY OF

B order ing t he super nat ural wor ld

Ingredientes y Platillos de Temporada Pioneros de la Cocina Japonesa en México: Chef Takeji Murakami

NIIGATA

Cultura y Viajes

Reseña de libros de Autores Japoneses Primavera en Japón: árboles SAKURA en flor Calendario de Eventos Futuros

The Sea of Japan, savory food culture and nature

Aimez-vous le Japon? Suivez-nous

Love Japan? Follow

WAttention

2013.07 launched

Tokyo - Singapore - Malaysia - L.A - Taiwan - Thailand - Paris - Hong Kong - Mexico - Australia

ISSUU.com/WAttention

Sydney

Paris

Indonesia Edition

WAttention

TA K E FREE

Mexico

2015.11 launched

2017.05 launched

Malaysia Edition

Tokyo - Singapore - L.A - Taiwan - Thailand - Paris - Hong Kong - Indonesia - Mexico - Australia

TA K E FREE

Thailand Edition

Tokyo - Singapore - Malaysia - L.A - Taiwan - Paris - Hong Kong - Indonesia - Mexico - Australia

Autumn 2019 VOL.30

Autumn 2019 VOL.15

TA K E FREE

Hong Kong Edition

Tokyo - Singapore - Malaysia - L.A - Taiwan - Thailand - Paris - Indonesia - Mexico - Australia

สิงหาคม - ตุลาคม

水戲庵

เที่ยวสุดคุมกับ

Hakone Kamakura Pass

Tokyo Love Japan? Follow

Indonesia Malaysia 2014.08 launched

คนหาเสนหของอะคิตะ

่ น รักญีป ุ่ หรือเปล่า ? ติดตามได้ที่

WAttention

2011.03 launched

不可思議的日本

ดื่มดํ่าความงาม ของใบไมเปลี่ยนสี

喜歡日本嗎？立即線上搜尋

WAttention

WAttention

2013.02 launched

2014.06 launched

Check out our respective countries’ FB pages!

WAttention 挖！日本

WAttention Hong Kong

WAttention Thailand นานา เจแปน

不可思議的日本 喜歡日本嗎？立即線上搜尋

Thailand Hong Kong

Like and follow us on

WAttention Tokyo

よう に い こ そ！ がた へ

W h e r e E d o M e e t s To k y o

of

รสชาติวัฒนธรรมอาหาร

28

Aug 2019

吃喝玩樂 發現新潟

Only in Ohara, Kyoto

T he wild side WAttention

江戶與東京的交匯

Niigata

Tokyo - Singapore - Malaysia - L.A - Thailand - Paris - Hong Kong - Indonesia - Mexico - Australia

ISSUE

Rediscover Niigata The Spectacular Temple

Paspma lain

Taiwan Edition

Autumn 2019 VOL.21

VOL.7 Issue 25 ISSN 2539-620X

Love Japan? Follow

TA K E FREE

歡迎自由索取

Autumn 2019

PP18029/03/2013 (033318)

WAttention Los Angeles

WAttention

Taiwan

What is WAttention?

WAttention is a name created by combining “ 和 ” (WA) - meaning all things Japanese - with “attention”, referring to our mission to bring attention to the best of Japan.

“Wa” also bears the connotation of “linking”, which is what WAttention aims to do as a bridge linking Japan and the world.

We are the largest-circulating free magazine to introduce Japan’s unique culture as it is and tourism sights as they are to readers all over the world, in either English or the local language.

2012.10 launched

Check out our website at

www.wattention.com

アテンション！新登場

WAt’S

Changi Airport

JW360° Jewel Changi Airport Singapore #01-223/224/225, 78 Airport Boulevard | Nomono 6242-8377, Restaurant Suju Masayuki 6243-2466 | JW360° Café 9am - 11pm (L.O. 10pm), Nomono 9am - 11pm, Restaurant Suju Masayuki 11am - 11pm (L.O. 10pm) | JW360Singapore

Have a 360° experience of Japan Their newly opened Japan concept store consists of a café, retail store and restaurant. Pick up a pack of Toremaru at Nomono retail shop that gathers high-quality products from different prefectural areas from Japan. Pair different types of cuisine from yoshoku (western-style cuisine) to washoku (traditional Japanese cuisine) with special condiments from Suju Masayuki restaurant. They also have an extensive menu available, ranging from set meals to bentos. Recommendations include Buta Miso Nabe, Hamburg Steak and Suju Bento with dessert. At the JW360° Café, do not miss their signature Caramel Soya Sauce Gelato (soya sauce from Nagano), Wasanbon from Kagawa and Matcha from Kyoto. Come discover Japanese products the true Japan way at JW360°!

Promotion Get $20 voucher with every $100 spent *issue and use at the JW360° Suju Masayuki

Buta Miso Nabe ........................................$28 Hot pot with pork,udon and vegetable seasoned with 2

Buckwheat Latte (Nagano) ............................$8 Toremaru (4 flavours) ................... $6.50~$7.50

years aged and spicy miso

Orchard

Ginza Seinikuten Nikuichi 銀座精肉店 にくイチ

Plaza Singapura #02-23, 150 Orchard Road ginza291.com

Cook with TopQuality Wagyu Beef Ever wanted to try cooking your own wagyu beef dish? Ginza Nikuichi Butcher is the perfect place to get your meat from. Their staff s are qualifi ed wagyu connoisseurs with training from Hyogo prefecture in Japan who will ensure the fi nest wagyu, air fl own from all over Japan, is properly processed before selling it to the local consumers. For true wagyu lovers, you can even place reservations online to purchase the meat during their sales events when you register as a member on their website!

[ Promotion ] Sign up to be a member now and purchased any one item to get 200g of free wagyu and a 5% discount on every bill after registration.

WAttention Singapore |

7

食べる・飲 む・遊ぶ・楽し む 新潟を再発見

Rediscover

Awashimaura Village Murakami City

Sado Airport

Niigata

Shibata City

Niigata Station Niigata City Tsubame City

Tsubamesanjo Station

Izumozaki Town Nagaoka Station

Best places to eat, and have fun

Joetsumyoko Station

Itoigawa Station Hokuriku Shinkansen Line

Niigata Airport

Sado City

Myoko City

Niigata Map

Urasa Station

Tokamachi City GALA Yuzawa Station

Nagaoka City

EchigoYuzawa Station

Yuzawa Town

Joetsu Shinkansen Line Kyoto

Sendai

Tokyo Osaka

Known as Japan’s No. 1 producer of rice, Niigata is only 108 minutes away from Tokyo by Shinkansen.

Aside from rice, the prefecture is endowed with spectacular countryside scenery, the natural beauty of the changing seasons, mouthwatering seafood and fragrant sake. Follow our footsteps as we embark on a journey to Niigata for a feast for the eye and mind.

Ways to Niigata Prefecture：

Go on a

nature adventure Visit peaks from the 100 famous mountains of Japan Located in Niigata’s Myoko City, both Mt. Myoko and Mt. Hiuchi are listed under the 100 famous Japanese mountains. The amazing mountain biodiversity is perfect for those seeking inspiration, relaxation and a challenge. We suggest that you visit Koyaike for a panoramic view of Mt. Hiuchi, and if you’re still up for a challenge, try climbing Mt. Myoko. You can also take the Myoko Kogen Sky Cable to the foot of the mountain for a soothing dip in the 200-year-old Akakura hot spring.

From Singapore Currently, there are no direct flights from Changi International Airport to Niigata Airport. You can also book a connecting flight to Niigata or use the Shinkansen service after arrival at all domestic airports.

From Tokyo Both the Joetsu Shinkansen and Hokuriku Shinkansen connect Tokyo to Niigata.

Editor’s

Pick

Editor’s Recommendation The JR EAST PASS (Nagano, Niigata area) is a flexible five-day pass you can use on any five days within a 14-day period starting from the date of purchase. Travel from Tokyo to Niigata has never been easier with the JR EAST PASS! Niigata official website enjoyniigata.com

Akakura hot spring is the place to regain energy and refresh the soul after an exhausting climb!

Sasagamine Kogen Hiking Gate

National cultural festival to kick off in Niigata Japan’s largest cultural celebration—the “National Cultural Festival” and the “National Arts and Cultural Festival for Persons with Disabilities”—will be held in Niigata for the very first time this autumn. Experience a variety of events showcasing the diversity of Niigata, as well as performances by cultural groups from all around Japan.

Festival period: Sep 15-Nov 30

Access: Take the direct bus from Myoko Kogen Station on the Echigo Tokimeki Railway bound for Sasagamine Kogen and get off at Sasagamine. *Please refer to the Myoko Tourism official website for an updated bus schedule.

*Please note that attempting Mt. Myoko and Hiuchi at the same time requires experience and optimal physical condition.

Website: myokotourism.com/ sasagamine/ Myoko Kogen Sky Cable Operation period: mid-July to early November Hours: weekdays: 8am-4pm (last ride up 3.30pm); weekends and holidays: 8am-4.30pm (last ride up 4pm) Fee: Junior high school students and above: ¥1,300 one way and ¥1,800 round trip; elementary school students and under ¥700 one way and ¥900 round trip Website: akr-sky.com (Japanese)

in Niigata

An island paradise waiting for you to discover Awashima is a tiny island with a population of less than 400. In spite of this, it is full of marine resources and charming vistas. The 23-kilometre cycling path takes you on a scenic ride around the entire island, allowing you to take in Awashima’s sights and sounds.

The island is a paradise for outdoor activities such as bird watching, horse riding, sunbathing, scuba diving and more. By the way, watching fixed-net fishing, catching octopuses and making traditional dish wappani are experiences you don’t want to miss in Awashima.

Access: Iwafune Port is a 15-minute drive from Murakami Station on the JR Uetsu Main Line. You can also take a bus from Murakami Station, get off at Iwafunekamioomachi Stop and walk for 10 minutes to the port. The high-speed boat bound for Awashima takes about 55 minutes and the normal boat takes 90 minutes.

Website: awa-isle.jp (Japanese)

Wappani わっぱ煮

To cook this simple yet flavourful dish, just place the grilled fish, chopped green onion and miso paste in a bowl made out of curved wood, and then add water and heated stones to the bowl.

The tub boat ride scene from the famous animation Spirited Away has brought the tradition of taraibune alive again

Boating experience straight out of an animation movie The history of using tub boats for fishing (tarai-bune) in Sado Island dates back to 150 years ago. In the past, the islanders used to cut wash tubs or miso barrels in half to make boats for fishing seaweed, shellfish and abalone. Although few people use tub boats for fishing today, tourists are encouraged to sign up for a fun steering course at the ports of Ogi, Yajima and Kyojima or Shukunegi.

Niigata is blessed with an abundance of natural beauty, such as enduring mountain ranges and the longest river in Japan— the Shinano River. While nature lovers can have a blast exploring out-oftown spots, sports enthusiasts may choose to enjoy paddling away in a traditional tub boat on Sado Island.

Niigata is a natural theme park for all ages and for all seasons!

Yajima Taiken Koryukan Access: A 70-minute drive from Ryotsu Port Website: visitsado.com/en/spot/detail0039/

Image provided by Tokamachi Tourist Association

With a total length of 367 kilometres, Shinano River is Japan’s longest river, flowing through the prefectures of Yamanashi, Saitama, Nagano and Niigata before reaching the ocean. The middle reach of the water travels through Tokamachi City, a popular rafting spot offering both adrenalin-pumping stretches as well as calm and relaxing rides. Hop on the rubber boat at designated areas for a cool dip in the clear waters!

Shinano River Rafting Tour

Available from mid-April to mid-November.

Closed on Thursdays (except in August the facility is open every day) Fee: ¥6,000 for elementary school students and ¥7,000 onwards for middle school students and above Access: A 20-minute drive from Tokamachi Station on the Hokuetsu Express Hokuhoku Line Image provided by Tokamachi Tourist Association

A day of adventure right in the middle of nature

Address: 4197 Miyanakaonore, Tokamachi City, Niigata Prefecture Website: www.j-os.jp/tours/rafting/tokamachi-hd (Japanese) *Reservations must be made two days in advance

Daigenta Canyon, the area stretching from Lake Daigenta to the foot of Mt. Daigenta, is a popular campsite and favorite destination for tourists drawn to its diverse geographic features. The 1.5-kilometre path at Lake Daigenta offers a stunning view of the Oriental Matterhorn—Mt. Daigenta. Canoeing and stand up paddling (SUP) are popular water activities that you simply must try.

Image provided by Tokamachi Tourist Association

Daigenta Canyon Camping Ground Fee: Please refer to the official website as the rental fee depends on rental period and items rented Address: 3064-17 Oaza-tsuchitaru, Yuzawa Town, Minamiuonuma-gun, Niigata Prefecture Access: A 20-minute drive from Echigo-Yuzawa Station on the Joetsu Shinkansen. You can also board a bus at the station bound for the campground, which takes about 30 minutes.

Website: daigenta.net (Japanese) YOC Yuzawa Outdoor Center Address: Daigenta Canyon Camping Ground, Yuzawa Town, Minamiuonuma-gun, Niigata Prefecture Website: daigenta.net/yoc/index.html (Japanese)

Endless terraced fields and countryside views The terraced fields in Niigata’s Tokamachi City, especially in the areas of Matsudai and Matsunoyama, is a breathtaking scene that lingers in one’s mind. It has been selected as one of Japan’s 100 most famous countryside views. Lush green hues in spring slowly turn into golden colors in autumn, creating different wonders for the eye every season.

While here, why not book a night with a local B&B to experience a day in the life of a farmer and experience authentic Japanese hospitality ?

Hoshitoge Rice Terrace Access: A 20-minute drive from Matsudai Station on the Hokuetsu Express Hokuhoku Line Website: tokamachishikankou.jp/en/nature/

HOME away from HOME Niigata

Image provided by Tokamachi Tourist Association

Website: homehome.jp/en/

Travel through

the nostalgic

ambience Strolling down the hot spring street Tsukioka hot spring in Niigata’s Shibata City was discovered by chance in 1915 during an oil drilling operation. The water, in the colour of emerald green, can reach a high of 51 degrees Celsius. As it is slightly alkaline and hypotonic, it is hailed for its beautifying and therapeutic effects. There are quite a few boutiques on both sides of the hot spring street where you can get your hands on locally produced rice and Japanese wine.

By the way, soaking your feet in the free foot bath is a nice way to relax after a long walk.

Access: A 20-minute shuttle bus ride from Toyosaka Station on the JR Hakushin Line Website: tsukiokaonsen.gr.jp/en/

Immerse yourself in the nostalgic castle town The term jokamachi, or castle town, refers to a type of city that developed around the feudal lord’s castle in the past. Take a walk down jokamachi Murakami to discover historic shops that are still in business and an area where temples and traditional restaurants sit alongside each other. The nostalgic black fence street, castle ruins and samurai residences all come together to tell the story of the city’s glorious past. While here, don’t forget to sample tea and salmon dishes - local specialties that highlight Murakami’s rich culture.

Access: Transfer to JR Uetsu Main Line from Niigata Station on the Joetsu Shinkansen and get off at Murakami Station Website: sake3.com/en/ Thousand-year-old Salmon Kikkawa Hours: 9am-6pm Access: A 25-minute walk from Murakami Station on the JR Uetsu Main Line or a 7-minute drive from the station Address: 1-20 Oomachi, Murakami City, Niigata Prefecture Website: www.murakamisake.com (Japanese)

10

| WAttention Singapore

In Japan, a castle town usually consists of castle ruins, samurai residences, machiya and teramachi.

Machiya refers to the traditional townhouses built to accommodate businessmen and craftsmen.

Teramachi, which is usually located outside the castle, is an area for temples and shrines. Murakami City is one of the few castle towns that have preserved the above four elements.

What is JOKAmachi? 城下町とは?

Become a gold Miner in Sado Sado, the world’s largest mine in the Edo period (1603-1868), continued its operation until 1989, when it was shut down due to resource depletion. Over 400 years of mining business brought prosperity, opportunity and progress to this remote island. Though the town has declined over the subsequent years, visitors can visit Sado Kinzan Gold Mine and Kitazawa Floatation Plant to imagine the good old days. The clock tower, government office and stores in the Kyomachi-dori area have been restored to their original state and are worth a visit.

Historic Site Sado Kinzan Gold Mine

Kitazawa Floatation Plant

Website: visitsado.com/en/spot/detail0098/

Website: visitsado.com/en/spot/detail0091/

Visit a forgotten town along the Sea of Japan

Niigata Prefecture, Japan’s top producer of rice, is often characterized by stretches of terraced fields and rustic countryside scenery.

Nevertheless, the old street of Niigata is also worth visiting for its amazingly nostalgic atmosphere that feels like a time warp into the past.

Tsumairi architectural strucure 妻入り建築とは?

Tsumairi is a traditional Japanese architectural structure where a building has its main entrance on one or both of the gabled sides. In the past, tax was levied according to the width of the frontage of the building. As a result, locals preferred to build their houses in the tsumairi style, thus giving rise to the unique cityscape of Izumozaki.

Izumozaki is a small town located along the Sea of Japan.

It became a tenryo, or land under the direct control of the Tokugawa shogunate, during the Edo period (1603-1868) because it serves as an important hub to the thriving gold and silver mining industry from the Sado Island to the mainland.

Kitamaebune, or north-bound ships traveling between Hokkaido and Kyoto, also made stops here, attracting a lot of business activities. Izumozaki’s past glory holds glimpsed of the tsumairi architectural structure.

Access: If you are departing from Kashiwazaki Station on the JR Shinetsu Main Line, transfer to the Echigo Line and get off at Izumozaki Station Website: www.izumozaki.net (Japanese)

Old street Lined with breweries Since Nagaoka City’s Settaya used to be a fief of Ueno’s Kanei Temple, the area was not subjected to the jurisdiction of the local feudal lord and thus enjoyed a relatively liberal atmosphere that was conducive for business activities. Most of the old buildings in the area consist of miso paste factories, soy sauce and Japanese sake breweries. Some are still in operation today, so if you are interested, get a tour map at the tourist center in Nagaoka station and explore away! efs The coloure d reli n shu found in Kina-sa ffro not to honpo is a wonder ! be mis sed

Access: A 10-minute walk from Miyauchi Station on the JR Shinetsu Main Line Website: niigata-kankou.or.jp/experience/13238 (Japanese)

WAttention Singapore |

11

Niigata—the rice kingdom of Japan

1 2 Editor’s

Editor’s

Pick

Niigata’s Koshihikari rice is best known for its aroma, chewy texture and sweetness that fills the mouth with each bite. When in town, you must not miss the chance to enjoy a bowl of steaming rice. To enhance the flavour of rice and create a harmony of taste, the locals have developed a variety of side dishes to go with it. Here are our recommendations.

Pick

KaguranaNban miso

Picked blowfish ovary

¥650 / Asahi Shouzi

¥1.944 / Sudakasuke Shoten

Kagurananban is a kind of hot chili pepper with an appearance that has been likened to traditional Kagura masks.

Originating in the Nagaoka area, the vegetable-based miso paste is a traditional seasoning that goes perfectly with rice.

After pickling it in salt for two years and rice bran for another year, the detoxified blowfish ovary releases a sweet flavor that has been treasured by people of Sado since the Edo period. Although every household used to have its own recipe, there is only one shop remaining on the island dedicated to passing on this heritage.

A bite of The secret to Niigata’s rice—especially the famous rice variety Koshihikari—lies in melted snow and run-off water which contain an abundance of nutrients and

Sample juicy grilled seafood skewers Seafood from Izumozaki is highly regarded by many Japanese cooks.

Hamayaki, or bamboo skewered fish grilled directly on the beach, is a local delicacy that is now sold mostly indoors. Originally used as a method to preserve freshly-caught fish, Hamayaki stalls were once a common sight on the beach. As excess fat drips off, the seafood becomes less greasy, healthier and tastier. Only a few eateries offer this traditional taste nowadays.

Ishii Seafood Shop Hours: 8am-5pm (or until sold out) Address: 475 Hagurocho, Izumozaki Town, Santo-gun, Niigata Prefecture

Gobble up fresh seafood at sakana no ameyoko Located on the coast of the Sea of Japan, Nagaoka’s Teradomari is a famous fishing port with a cluster of seafood restaurants lined along National Highway No. 402. Not only will you find locally caught fish at Sakana no ameyoko, but also a variety of seafood from across Japan is transported here on a daily basis. Some of the must-trys include seafood donburi, grilled seafood and banyajiru, or literally “soup of the guardian house” in Japanese.

Hours: 8.30pm-5pm (the facility opens 30 minutes earlier on Sundays) Access: Take a bus headed in the direction of Sakaimachi or Oonotsumi from Nagaoka Station on the Joetsu Shinkansen for 60 minutes and get off at Sakana-no-ichiba-dori Stop Website: enjoyniigata.com/en/detail/page/detail/5113

12

| WAttention Singapore

Access: A 50-minute bus ride from Nagaoka Station on the Joestu Shinkansen or a 10-minute bus ride from Izumozaki Station on the JR Echigo Line Website: hamayaki.biz/index.html (Japanese)

What is banyajiru? 番屋汁とは?

In the past, this hearty soup was cooked by fishermen at the guardian house (banya) to fill empty bellies. The soup contains fish cut into small pieces, seasonal vegetables, crabs, and miso paste for additional flavouring.

Rice has never tasted so good

3 Editor’s

Pick

Salmon bones cooked in soy sauce ¥1,037 / Kikkawa The history of eating salmon in Murakami dates back to the Heian period (794-1185), giving rise to over 100 ways of preparing salmon in the locality. Not only the fish meat, but also the skin, bone and innards are all used as cooking ingredients. Salmon bones skillfully cooked in soy sauce and rice wine mirin is an example of how well the locals make use of nature’s blessings.

Kamameshi, a traditional rice dish cooked in an iron pot called kama, is one of the traditional dishes of Tsubame City.

Koshihikari rice and seasonal vegetables are simmered in fragrant broth made using natural kelp, bonito flakes and shiitake mushrooms to bring out the full flavour of each ingredient. Trust me, the smell of freshly cooked rice billowing from the pot alone is enough to make you salivate with hunger!

A different

rice

experience Iwappara Matsu-en-don is a restaurant run by local rice farmers who insist on using home-grown Koshihikari rice and flour to make the one-and-only brown rice bagel hamburger. Topped with freshly picked vegetables and marinated chicken fillet, the dish is an invention in itself.

Iwappara Matsu-en-don Hours: 10am-2pm (L.O. 2pm), 5pm-9pm (L.O. 9pm), closed on Thursdays Access: A 10-minute walk from Iwappara Ski Resort Station on the JR Joetsu Line Address: 2F Pisute Yuzawa Building, 252-2 Tsuchitaru, Yuzawa Town, Minamiuonuma-gun, Niigata Prefecture Website: miwanouen.net/iwappara.html (Japanese)

Niigata minerals. The area is also known for producing prestigious sake and fresh, high-quality seafood thanks to its location on the coast of the Sea of Japan.

Kamameshi Shogetsu Hours: 11am-2pm, 5pm-10pm, closed on Mondays Access: A 10-minute walk from Nishitsubame Station on the JR Yahiko Line Address: 227 Sakuramachi, Tsubame City, Niigata Prefecture Website: tsubame-kankou.jp/buy_eat/ (Japanese)

Enjoy premium Japanese SAKE, excellent snacks on board Travel in style with JR East’s Koshino Shu*Kura, a sake-themed train that offers unprecedented comfort and luxury. Taking a sip of selected Niigata sake and a bite of local delicacies while watching the scenery unfold through the windows is a pleasure you will remember forever.

Live bands and sake-related events are also held on board to bring the travel experience to a new level.

Website: https://www.jreast.co.jp/e/joyful/shukura.html *First cabin booking can only be booked through View Travel Package which is available for sale at JR EAST Travel Service Centers at Tokyo, Shinjuku and other stations, as well as at your nearby Travel Service Centers (View Plaza).

Enter the world of Echigo Sake With as many as 90 sake breweries, Niigata (Echigo province in the past) is no doubt the place to go for a drink. Echigo Sake Museum Ponshukan is a sake lover’s paradise, providing a sampling service for merely ¥500. The Echigo-yuzawa shop even has an inviting sake hot spring that allows you to enjoy sake with all your five senses!

Echigo Sake Museum Ponshukan Niigata Shop Website: www.ponshukan-niigata.com (Japanese) Echigo Sake Museum Ponshukan Echigo-yuzawa Shop Website: www.ponshukan.com (Japanese)

Niigata boasts the largest number of Japanese sake breweries in Japan and its annual production volume ranks among the top three in the nation. What better way to learn about Japanese liquor than to visit a brewery? Asahi Brewery, a historic establishment that will be celebrating its 100th birthday in 2020, is opening its doors to tourists wishing to learn about the traditions and secret of Japanese wine. The tour is available only from October to late April next year so do plan before dropping by.

About Japanese SAKE

Asahi-shuzo Sake Brewery Address: 880-1 Asahi, Nagaoka City, Niigata Prefecture Access: A 15-minute walk from Raikoji Station on the JR Shinetsu Main Line Website: asahi-shuzo.co.jp/en/ *Reservation required for the 60-minute brewery tour (October to April of next year)

Kubota Junmai Daiginjo Sake 720ml The information is current as of September 2019 WAttention Singapore | 13

Enjoy the best of

Universal Studios Japan

TM

With Klook

Universal Studios JapanTM is Asia’s first Universal Studios theme park and one of 4 worldwide. Some of its best-known attractions are the magical Wizarding World of Harry PotterTM, the fun and adorable Minion Park, the thrilling Flying Dinosaur that allows you to see the world through a dinosaur’s eyes and the newly enhanced Universal Spectacular Night Parade is not to be missed.

If you have ever wanted to live out a movie, Universal Studios JapanTM is the place to be. Wander around Hogsmeade as you sip on Butterbeer, or lose yourself in the exciting world of Jurassic Park. Come September, make your way inside the park and expect to have a ton of fun dressing up and living out an unimaginable Halloween experience at Universal Surprise Halloween. Universal Surprise Halloween is an event that is extremely popular and only runs for a limited period of time, from September 6 to November 4. This year, Universal Surprise Halloween not only sees a record number of new attractions added to the mix, 3 Halloween experiences - “Three Halloweens: Screaming Halloween”, “Otona Halloween” and “Kowa Kowa Halloween” have also been scaled up throughout the theme park. With at least 7 new attractions and 3 massive expansions, both adults and children can be sure to have a hauntingly good time all day long!

Now what can be more of a killjoy than having to queue just to board one of these rides? Skip the wait with an Express Pass! With Express Pass 4, Express Pass 7 and more, you can enjoy your favourite rides without having to wait in line for hours!

Universal Surprise Halloween returns for yet another harrowing experience, from 6 Sep - 4 Nov’19.

www.klook.com

Book your Universal Studios JapanTM tickets on Klook Klook is an in-destination travel website and app that offers the convenience of booking attractions and activities anytime, anywhere.

Klook is also an official ticketing partner of Universal Studios JapanTM, which means no hidden prices or unwanted surprises!

Skip the queues with mobile e-vouchers sent straight to the Klook app on your smartphone. Simply scan the QR code on your voucher for direct entry to the park. Tickets on Klook are also open-dated, which means you get to visit on any day of your choice within the validity period!

Access more than 5 million user reviews and travel tips in your native language on the Klook website or app when planning your next trip.

US$5 off Klook activities with promo code

<WAKLOOK5> One time use, for first-time Klook users.

App only. T&Cs apply. Use by 31 Dec 2019.

The Wizarding World of Harry PotterTM celebrates its 5th magical year with a castle illumination show at night from 20 Mar - 4 Nov’19.

新糸 魚 潟川 県市

VOL.30 | SIGHT-SEEING

Writer’s profile: Chew Yan Qiao – Singaporean living in Tokyo. Love using his weekends and

EXPLORE JAPAN’S PREFECTURE

holiday to travel around Japan. There is no one day

ITOIGAWA CITY NIIGATA

where he is not excited to explore new grounds.

3 Mountain view from first cabin

1 Sightseeing train - Setsugekka

1 Having lunch with a seaside view on Setsugekka

2 3-tier Japanses style lunch box

4 Exterior of Tanimura Art Museum

5 Gyokuseien Garden

Postcard-wedding-invitations..pdf 1 2/4/2

7 Interior of För ägg

6 Matcha and local sweet for ¥500

7 Exterior of För ägg

8 Enjoying tea and puddings

ITOIGAWA - THE HIDDEN NIIGATA ARCADIA THAT YOU NEVER KNEW Itoigawa City is located at the furtherest

building next to it where large long glasses

southwestern area of Niigata Prefecture. This

extending to the ceiling, forming like a picture

city is mostly known as one of the world’s

frame so that one can enjoy the grand panoramic

oldest jade-producing regions and is also

view5 as art. Do try the matcha and local sweet

recognised by UNESCO as Japan’s first Global

set for ¥5006 while enjoying the aesthetic

Geopark featuring 24 Geosites.

scenery. The museum next to the garden has an

Another travel experience that one should

exhibition hall that is designed in a cave-like,

have at Itoigawa City is a ride on the region hero,

semi-circular room that lets light and shadow

the sightseeing train, Echigo Toki Meki Resort

created by the natural lighting and installed

Setsugekka (えちごトキめきリゾート雪月花)1. Its main attraction is having the luxury to enjoy our meal

Lastly, after wandering around the city, you can visit “För ägg”, for a short afternoon tea

its wide and long vertical windows. Using all

break. This cottage-looking café is owned7 by

local ingredients, the food is served in 3-tier

a local chicken farm with the dedication to

Japanese style lunch box2 making the food look

spreading the joy and awesomeness of eating

remarkably appetising. While enjoying the meal,

eggs. Highly recommend trying the brown

be drawn in by the moving landscape3.

sugar egg pudding (和三盆たまごプリン, Wasanbo Tamago purin). So enjoy your evening with

I would recommend visiting the Gyokuseien

some tea and pudding8 , you can even buy

Garden and Tanimura Art Museum4. It is a short

some homemade mayonnaise home.

walk between each other. This Japanese landscape garden can be viewed from the 16

| WAttention Singapore

佐渡島

When preparing your next time, be sure to add these places to your "must-visit" list.

Niigata Airport 新潟空港

Niigata Prefecture 新潟県

spotlights. Be sure to visit it.

while gazing upon the beautiful scenery through

If you are looking for some zen and tranquillity,

Sado Island

Itoigawa City 糸魚川市

Itoigawa Station 糸魚川駅 Tokyo

Itoigawa Station Tokyo Station Hokuriku Shinkansen (one way) 2hr 23min ¥11,200 (S$145.99~)

WA Seh :

T h e Re ally Use f ul Japan T ravel Guide

Vol.

15

Planning for a trip to see the autumn foliage? Get ideas on things to do and what to eat as you learn more about what fall signifies to the Japanese, from its culture to the seasonal food available.

2017 4:47:30 PM

W h at a u t u m n m e a n s t o t h e Japa n e s e

E x p r e ss y o u r se lf be t t e r w i t h t h e se “A u t u m n ” v oca bu l ary !

Standard Japanese

English

ライトアップ紅葉 (Light up koyo)

Autumn leaves light-up event at night

紅葉 (Koyo or Momiji)

Red leaves, both written in the same characters

楓 (Kaede)

A species of maple tree, also known as one of the most beautiful autumn tree in Japan.

紅葉狩り (Momijigari)

Finding the best locations to view the fall foliage, especially in the mountains, public parks, temple & shrine grounds.

食欲の秋 (Shokuyoku no Aki)

Autumn’s appetite, meaning as autumn approaches, one’s appetite increases.

果物狩り ((Kudamonogari)

Fruit picking

展望列車 (Tenbou ressha)

Sightseeing train

ba

E x p e ri e n ci n g A u t u m n i n Japa n Witnessing the changing colours of koyo (紅葉 , red leaves) is a magnificent sight many Japanese anticipate every year. The viewing of autumn foliage has been a unique Japanese tradition since the Heian Period (794-1195). The changing colours of maple leaves have been a symbol of autumn, just like how cherry blossoms have been a symbol of spring. There are also many activities to do during fall, such as hiking, taking a scenic train ride, visiting temples and shrines, fruit picking and more. Hiking is one of the popular activities amongst the Japanese during autumn. Since this is an opportunity to

su

MP 03:74:4 710

tei

BUS STOP

experience stunning fall colours, don’t forget to take a scenic train ride on the way to see the autumn foliage and immerse in the beauty of nature.

The Japanese believe that as the temperature dips, one’s appetite gradually increases. This is also known as Shokuyoku no Aki (食欲の秋, Autumn’s appetite). It is understandable considering the abundance of seasonal food available, such as pacific saury, persimmon, Asian pear, chestnuts, sweet potato, pumpkin, matsutake mushrooms and many more. Enjoy Japanese cuisine at its best by trying what is in season.

Illustration credit: www.irasutoya.com & www.freepik.com

WAttention Singapore |

17

JAPAN Food Matsuri Returns 3

( Thu)

- 20(Sun) Oct â&#x20AC;&#x2DC;19

@B2F Takashimaya Square 10am-9:30pm (3-6 OCT:10am-10pm)

Bar

Lovers of Japanese cuisine rejoice - the Takashimaya Japan Food Matsuri is back!

The best of Japanese cuisine will be on display, so be sure not to miss it.

Some of the finest alcoholic drinks Japan has to offer

SAKE

WHISKY

SHOCHU Sake is an indispensable part of Japanese cuisine, and the featured sake for this year is the Junmai Daiginjo. Its clear, sophisticated flavour makes this sake so enjoyable.

Come and discover shochu from Mr Daiki Kanetaka who will be making an appearance on 3rd October and serving cocktails made with aged shochu, which is rare even in Japan.

For those who enjoy the finer things in life, Japanese whiskey is definitely something to try as it is known for its wide diversity and sophisticated tastes.

Sushi

Indulge in an amazing variety of Omakase Sushi Be spoilt for choice with the sushi variety that will be available at the Omakase sushi counter. The menu will be changed weekly and features items from popular sushi restaurants in Singapore.

Choose from the Regular ($88), Special ($128) or Premium ($188) Omakase menus for an exciting sushi experience!

Week1

Week2

Week3

Week1 Hiroshi Matsumoto from Ginza TSUNAKIN 3(Thu) -6(Sun)Oct Week2 Eugenia from TABLE AT 7 Week3 Keisuke Kaneko from MONZUSHI 18

| WAttention Singapore

11(Fri) -13(Sun)Oct 19(Sat) & 20(Sun)Oct

Meat

Wagyu prepared in ways that you may not have tried before

Hokkaido Food Some of the best-quality ingredients in the world!

Dried Scallop $80/100g (ISSIN FOODS)

Wagyu A4 Grade Steak $35/100g

Ajidoraku Bento $36/ box (Sugiyama Suisan)

Jumbo King Crab Croquette $8/pc (Ohta Syokuhin)

Wagyu Gyu Don $18/ bowl(KINTON)

Sweets & Snacks Matcha Cheese Tart $3.90/pc (Bake x Zaku Zaku Special collaboration booth)

Croquant Chou Zaku Zaku $2.80/pc (Bake x Zaku Zaku Special collaboration booth)

Be wowed by all the flavours and varieties available

Mochitto Strawberry $6/pc (Kyorakudo)

Hokkaido Hand Parfait $18/serving (Parfaiteria Pal)

Health & Beauty

Jyoumon Oyaki $3.80/pc (Ogawa No Sho)

Hattendo Cream Bun $2.70/pc (Hattendo Cafe)

Drink Vinegar(Fuji Apple)$22/250ml (Oaks HeartÂŽ)

Come discover Japanese food and cosmetic products that have health and beauty benefits

Blueberry & Honey / Mango & Honey/ Yuzu Honey $30/500g (Sugi Bee Garden)

Super Manda Koso Enzyme $320/145g (Manda Koso)

Minto Oil Bottele $24/28ml Minto Oil Spray $20/10ml (Kitami Hakka) WAttention Singapore |

19

JAPAN Food Matsuri Returns

JAPAN PR booths

Discover both new and familiar icons of Japanese culture!

Yamaguchi prefecture

山口県

“Oidemase!” means ‘welcome’ and “Buchiuma” means ‘very delicious’ in Yamaguchi dialect, used in Yamaguchi prefecture, the westernmost region of Honshu. Having coasts on three sides of the land, Yamaguchi is blessed with an abundance of fresh seafood such as Hong Kong grouper, tilefish, blackthroat seaperch and, most famously, pufferfish. Pufferfish is a Japanese delicacy that has become a local speciality in Yamaguchi as the pufferfish there are some of the freshest in Japan. Yamaguchi is also famous for sake - the region is home to many breweries which use local rice to create smooth and refreshing sake. Thanks to Yamaguchi’s warm climate and wealth of natural ingredients, the region has a gourmet culture that has flourished since ancient times, making it a must-visit!

‘Oidemase’ to a ‘buchiuma’ time in Yamaguchi!

Akita Inu Tourism 秋田犬ツーリズム

Baked edamame snacks from Akita, the hometown of Akita Inus, will be available for sale! It has a rich natural flavour and is only available at Takashimaya Singapore. Get a box at the special price when you visit our event booth.

Special event offer 1 Box → $16 (U.P $20) 1 pack → $2.50(U.P $3.50) 20

| WAttention Singapore

WAttention Singapore 和テンション シンガポール

Drop by our booth and pick up our latest issue and find out more about what WAttention Singapore does by speaking to our friendly staff.

Booth

Schedule

Akita Inu Tourism Yamaguchi prefecture Shidashiya Wafu by Kalms ZEN-NOH WAttention

3-8 Oct 3-8 Oct 3-20 Oct 3-20 Oct 9-20 Oct

Shidashiya Wafu by Kalms

仕出し屋和楓

Your Gourmet Journey to Japan starts here!

One of the most endearing icons of Japanese culinary culture is the bento box.

Originally made for convenience, its simple components of rice or noodles with any accompanying dishes have allowed it to be elevated by chefs using finer ingredients, making more exquisite bento meals. Introducing Shidashiya Wafu, a bento box vending machine that marries both convenience and quality into their bento meals. The meals are made using only the finest ingredients carefully sourced from all over Japan, such as Premium Japanese Rice, Hokkaido Snow Beef and Japanese Wagyu. Using the highest standards of food technology, Wafu bento meals can then be made piping hot in just a matter of seconds, making these high-quality bento meals ready to eat in no time at all. Shidashiya Wafu is truly able to deliver the best of both worlds! Visit the Shidashiya Wafu booth to discover for yourself the quality and convenience of Wafu bento meals.

Pork Yakisoba Noodles/$5.50

Beef Sukiyaki Rice/$6.80

International Plaza | Twenty Ansons | Downtown East #01-306 | 178 Paya Lebar | Buzz @ Centerpoint Shopping Centre Bb2-K1/K2 | RELC Hotel |Hougang Sports Hall | SIA Training Centre | Heart Beat Bedok | Infocomm MEdia Developement Authority (IMDA) #03-01 | Pasir Ris Sports Centre | Institute of Mental Health (IMM) | KWS Hospital | Senja Cashew CC

ZEN-NOH 全農

Discover the beauty of rinse-free rice

ZEN-NOH Ambassador

Ishikawa Kasumi

Get a taste of pure Japanese rice with no rinsing required! Each grain is thoroughly polished using advanced technology called the NeoTasty-White-Process (NTWP). The bran on the surface of white rice is uniformly removed by a heat adhesion material (tapioca), and helps every grain maintain its taste over a longer period of time. This also reduces the time taken for the rice to be cooked to speed up the meal preparation. As you will be saving water with rinse-free rice, tree-huggers will be pleased to know that it is an environmentallyfriendly product too!

Come and try rinse-free rice at Takashimaya B2 event hall for Japan Food Matsuri. The first new rice harvested of the year is on sale! We also sell Japanese rice from various regions.

☎ 6202-9570 | For more information, kindly contact ZEN-NOH International Asia directly.

ZEN-NOH rinse-free rice products are available at all the outlets of Meidi-ya, Isetan, Fish Mart SAKURAYA, KURIYA, Don Don Donki, and selected FairPrice Finest and Cold Storage outlets.

１

２ ３

４

５ Enter promotion code

kz2019

to enjoy 15% off for bento and rice in the vending machine WAttention Singapore |

21

Rame nf or orld ew th

Japan’ sp rid e

oy j d n a

WAttention & M a n g o s t e e n C l u b ラーメンレボリューション

日本

日本

V O E L R U N T E ION M A R

The ever-popular Ramen Revolution is back, and this year, some of the biggest names in the ramen world are here!

01

［ 一蘭 ］

TONKOTSU RAMEN

ICHIRAN`s special exprience shop using the NY limited instant Ramen Japan’s most-loved ramen shop, ICHIRAN, has taken the classic flavors of their famous ramen and re-created it in a kit to be enjoyed at home.

It ‘s different from the original shop serves but brought to you for an

® 書体・・・新ゴ Pro

® マークは、シンボルに対して 7% 縮小

authentic ICHIRAN experience. ボーダーが背景の場合

Kit includes Tonkotsu (pork bone broth) Soup Base, perfectly paired ICHIRAN Dry Noodles, and the signature Original Red Spicy Seasoning.

Made in Kyushu Japan.

02

ICHIRAN.Inc

MITSUHIRO DENO Classic Tonkotsu Ramen-from the 60s-

［ひゃくななじゅうごどでのらーめん］

Marrying Sichuan and Japanese noodle

03

［ 吉山商店］

YOSHIMI SEKIYAMA

Delicious to the last drop

techniques 175° DENO prepares their

Hailing from Sapporo, Yoshiyama

signature dry tantan noodles

Shouten is renowned for its

using both Sichuan and

miso ramen developed by the

Japanese noodle techniques.

owner-chef who travelled

Their expansion from Sapporo

all over Japan to perfect his

to Niigita, Fukushima and

recipe. The broth is thick

Tokyo shows their popularity,

yet not filling so diners can

so come and try it out!

savour every last drop.

MISO RAMEN TANTANMEN DRY NOODLE

04

［ てっぺい 沖縄 ］

Soba unlike what you’ve ever known

TEPPEI YAMASHITA

05

KEITA SUGAWAR A

［ ラーメンの会 旭川 ］ Decadence in a bowl

Soki Soba is a speciality of the cuisine

The Asahikawa region in Hokkaido

of the Okinawa prefecture and it is

is famous for its shoyu ramen,

made with stewed pork spare

with an entire ramen village

ribs. The soba itself is made

dedicated to it. Shoyu

with wheat flour instead of

ramen will be served

buckwheat, making this

with crab, corn and

dish unlike any soba

even rich melted

you’ve ever tasted.

butter, making for a very decadent meal!

MATSURI SPECIAL SHOYU RAMEN SOKI SOBA WAttention Singapore |

23

MADE IN

JAPAN

日本製

~ The impeccable~

WAGYU

Be e f 唯一無二。日本産和牛の旨味を堪能しよう

Wagyu has changed the game in the beef industry of not only Singapore but also around the world. Singaporeans now know its value and cannot escape from its mouthwatering wrath and irresistible flavour. Check out these restaurants to safisty your craving.

Savour the

Traditional Taste of Japan

SUJU Japanese restaurant strives to bring the basics of Japanese cuisine like shoyu sauce and miso paste to the dining table.

With a miso brewery established 200 years ago, it is no wonder the brand places such great emphasis on the use of traditional condiments in their cooking. Suju’s culinary art is crafted with experience to harmonise the condiments and ingredients. Their Teppan Wagyu Sukiyaki is the ultimate comfort food – dip the thinly sliced meat into beaten raw egg air flown from Japan and finish with its rich broth. Besides Wagyu, they also serve delicious set meals, such as Sabamiso and Gindara Misozuke Yaki. Savour the authentic Japanese cuisine that cannot be missed!

PROMOTION

Get $30 voucher with every $100 spent when pay by AMEX card *Issue and use at Suju Mandarin Gallery

Quote “WAttention” to get this exclusive offer

Japanese A5 Sendai Wagyu Sirloin Steak $128

SUJU 酢重正之

Mandarin Gallery #04-05, 333A Orchard Road | 6737-7764 Lunch 11.30am-4.30pm, Dinner 4.30pm-10.30pm(L.O.10pm) www.suju-masayuki.com/sg/

24

| WAttention Singapore

$98

*Valid until 14 Nov

Menu Teppan A5 Sendai Wagyu Sukiyaki

$62/pax

Australian Beef Cheek Miso Nikomi

$58

Yakiniku that is

Loved World-Wide Gyu-Kaku offers authentic Japanese Yakiniku dining experience with a la carte, all-you-can-eat Buffet and kids menu. Customers are able to grill meats and vegetables over Binchotan charcoal while sipping on cold and frosty alcohol drinks. “Yakiniku has the magic to make people happy” that is why customer keep coming back to Gyu-Kaku.

Visit Gyu-Kaku today!

Delight your tongue with rare

Japanese black beef Their signature Kumamoto Kuroge Wao Beef Set made of diced juicy steak is served with a unique sauce that draws out the succulent flavours of the meat, making it their hotseller.

Opt for the raclette cheese topping for a more savory kick. Their Japanese Nanshu Kurobuta Pork Donburi is also something not to be missed!

Gyu-Kaku

Menu

牛角

City Square Mall #05-05, 180 Kitchener Road | 6388-4001 | Daily 11.30am 10.00pm (L.O. 9.30pm)

Other branches include: CHIJMES, UE Square, Novena Square, Kinex (formerly OneKM), The Star Vista, The Centrepoint, Marina Square & Waterway Point

Gyu-Kaku Karubi $11.80 Beef “NEGI” Tongue $12.80 $13.00 Wagyu Karubi Soup Asahi Super “Dry” Beer (320ml)

$8.80

Bonta bonta ボンタ ボンタ

Wisma Atria #04-39, 435 Orchard Road | 6262-3207 | Mon-Thu, Sun 11am - 9pm(L.O. 8.30pm), Fri & Sat 11am - 10pm(L.O.9.30pm) japanfoodtown.sg/stores/ bonta-bonta/

Menu Wagyu Diced Steak Set Wagyu Hamburg Set Wagyu Steak Don Wagyu Sukiyaki Set

$19.80 $16.80 $19.80 $19.80

Tender and Juicy

Kagoshima Wagyu Sumire Yakitori House is a reputable and innovative izakaya that constantly introduces new dishes to their menu. Try out their new Kagoshima Beef series, such as Wagyu Shabu Set, Wagyu Foie Gras Steak and Wagyu Kushi. For more variety, treat yourself to the Seasonal Sushi Platter which includes Aburi A4 Kagoshima Wagyu, Sanma Kabayaki, Aburi Salmon roll and Salmon Sushi.

A1

Fatter is better

A5

Wagyu is highly prized for its sashi (さし, fat marbling). It is classified into fi ve grades ; the more marbling, the higher the grade, the better the meat quality.

Sumire Yakitori House やきとり家すみれ

Bugis Junction #01-88/89, 80 Middle Road 6338-9963 | Mon-Thu 11.30am – 3pm (L. O.2.30pm) 5pm – 10.30pm (LO: 10pm), Fri-Sat 11.30am – 11pm (L.O.10.30pm), Sun & PH 11.30am – 10.30pm (L.O.10pm) www.sumire.com.sg

Did you know?

Menu A4 Wagyu Shabu Set(2pax) $28.80 A4 Wagyu Foie Gras Steak $29.80 Seasonal Sushi Platter $26.80

95 % POLLED/ MUKAKU

The "Original" 3

WAGYU 神戸牛

Kobe Beef

5%

米沢牛

Yonezawa Beef

KUROGE

松阪牛

Matsusaka Beef

or more of wagyu are made up of Japanese Black, or Kuroge (黒 毛). In fact, Kobe beef and Matsusaka beef are all Kuroge cattle.

Polled or Mukaku (無 角) are extremely rare!

4

different breeds of wagyu • Japanese Black • Japanese Brown/Red • Shorthorn • Polled

WAttention Singapore |

25

Do you want to eat tasty Japanese food in Singapore? Get your hair cut by Japanese stylists? Are you a fan of Japan and Japanese culture? JAPAN by WAttention is the newest addition to the Plus! app, bringing you the latest information on Japan and recommendations for local shops and events. The app also contains a wealth of Plus! exclusive events and promotions.

How to use the app?

1. Select “JAPAN by WAttention” under “Categories” on the main page.

Look out for a red box that represents JAPAN

2. Click “Get Now” when you’ve found what you’re looking for.

There are plenty of digital vouchers too!

3. Save the deals you like in your app.

Find the store information you would like to visit effortlessly

Don’t miss out on seasonal promotions and events

Do remember to check back regularly for information on events

Many more coming soon!

Kushikatsu Tanaka

JOINING US

THIS OCTOBER

Akitainu Tourism

Teppan Kappou Kenji

EVENT & INFORMATION | OC T - NOV 2019

FIND OUT WHAT'S HAPPENING IN JAPAN & SINGAPORE

Japan

JP: 11 Oct 2019 - 27 Jan 2020 OCEAN BY NAKED Sea of Light Exhibition

The phenomenal exhibition revolves around a rainbow of seas created digitally for guests to be mesmerized with. One can delve into and immerse into a mystifying “deep sea of light” – an aquarium of sea creatures basked in light. The immersive digital exhibition ranked top in China’s exhibitions category and garnered favourable responses.

10am-9pm | Yokohama City, Kanagawa Prefecture | ocean.naked.works

Japan 18 Oct Autumn Festival 2019 “Mai” In commemoration of its 2nd founding anniversary, Positive Dream Parsons presents Autumn Festival 2019 “Mai”. Providing an astounding view to the neighbouring Osaka Castke, the Landmark Square Osaka will provide a veer into Japanese culture with taikos, shamisens, various DJs, along with renowned street food such as Osaka-n yakisobas (fried noodles).

6pm-9pm Blue Birds Roof Top Terrace - The Landmark Square Osaka tloautumnfestivalmai.peatix.com/view

28

| WAttention Singapore

21-23 Sep Autumn Sanma Festival (Niigata) Niigata Port celebrates its 150th Anniversary through the Sanma Festival! The fair commences with a splendour of 8,000 pieces of sanma (Pacific Saury) for everybody to enjoy. The Okama, events place will house the said festivities with a sanma grilling galore, copious serving of beers & lemon sours, and with 15 restaurants to kindle the event. 1,000 sanmas are given out for free daily!

11am-9pm Okama Multipurpose Square, Niigata Prefecture

Reviewer

Shawn NHK WORLD-JAPAN offers free-to-view programs that introduce lesser known sights in Japan as well as informative educational shows. Aside from English, a total of ten other languages are available, making the programs accessible to people from all around the world.

Frozen Food

Shawn is a Singaporean who loves travelling and his favourite country is Japan. Roaming the streets and taking in the lively city vibes, or simply wandering around the old towns are some of his favourite things to do in Japan.

The development of frozen foods!

Japanology Plus Duration: 28 mins

Did you know that you can cook certain foods directly out of the freezer without first defrosting? I certainly didn’t.

I recently became personally interested in low cost, nutritious and efficient cooking. As the hosts of this feature brought us into the history of frozen foods, I found myself intrigued with the modern development and application of frozen foods!

With conservation of natural resources being a cultural imperative, it makes sense that Japan is at the forefront of frozen foods technology.

Professor Toru Suzuki discusses the practical benefits and applications of frozen foods research, as well as the developments and challenges involved in the area. For instance, freeze dried foods are one of the main foods that astronauts at the International Space Station depend on!

Freeze dried space food - modern development of frozen food

While it was interesting to learn about freezing and the history behind this technology, my interest was piqued by the second section of this video. The “Freezer King” of Japan demonstrated how best to freeze foods, and how to get the most out of frozen foods. The food he cooked looked really good! I will definitely be putting some of his techniques to use very soon.

Watch this episode now!

Available till 25 Jun 2020

Japan-China Relations, an Outsider’s Perspective: Ezra Vogel / Sociologist Direct Talk

Duration: 15 mins

An interview with Ezra Vogel, a famous Sociologist

Ezra Vogel, a famous sociologist, talks about the poor bilateral relations between the two countries in this episode. He felt that by describing their history objectively as an outsider, it would better help the countries in understanding each other. Since the Sino Japanese war, reconciliation had not been the focus between the two countries, and the lack of interaction between both sides further reduced the opportunities for both parties to work things out. He analyzed that understanding each other’s culture was the crux to forging a good relationship, and as an ethnic Chinese who loves Japan’s culture, I was able to relate to him.

He also mentioned that China and Japan had deep common cultural connections, such as Confucianism, Buddhism, and even Government organization, and that they could form the basis of better understanding. As with any relationship, an understanding and empathy for each other always helps.

Understanding Japan and China relationships

Watch this episode now!

Available till 5 Jun 2020

NHK WORLD-JAPAN is the international service of Japan’s public broadcaster, NHK. Get the latest news and updates from Japan on TV, via our free App or on our website.

TV

Singtel: Ch 157 StarHub: Ch 812

APP

PC App Store

Google Play

WAttention Singapore |

29

Discover The

a

a

with J A PA N E S E B E A U T Y

Bef or e

Yu Shan is about to graduate and embark on her professional life. So what better time for a makeover to make a memorable first impression?

The 27-year-old’s new look has been warmly received by her friends. “My favourite part is the

hair for sure,” says Yu Shan. “It was my first time dyeing my hair and it has completely changed my look! I have already recommended it to everyone I know and will definitely revisit Bump!”

01 B um p Ri ver Valley Hai r Desi gn Stylist: Misaki PROFILE With 9 years of experience in Tokyo, London and New York, Misaki’s specialities include bobs and balayage highlights.

A lustrous head of soft, bouncy curls

Natural-looking extensions with drama

I trimmed 5-10cm off her hair, coloured it light brown and styled it into tsuya kami (glossy hair), before giving her yurufuwa (soft and bouncy) waves.

I used FLAT LASH extensions to enhance her look. My goal was to emphasise her beautiful eyes but keep them looking natural at the same time. I did that by placing longer lashes at the centre and curled ones at the corners.

Hair

E ye lash

03 COLONY CLOTHING Stylist: Mayuko

☎ 6904-4335

Nail

Back to black

Autumn-ready nails

I chose a black linen dress that highlighted her silhouette to evoke a mix of femininity and edginess, and gave her a black scarf with red details for an accent. I then completed the outfit with a pair of black leather sandals for a clean, monochromatic look.

I applied extensions and used a combination of autumn-inspired colours in yellow, orange and brown. To tie her nails and outfit together, I matched the nail design to the scarf’s and accented it with foils and shells for an added sparkle.

11 Mohamed Sultan Road #02-01/02 Mon - Sat 10am - 8pm Sun & PH 10am - 7pm bumphv.com bumphv *Other outlets at Holland Village and Rochester

☎ 6281-2066/9822-3292 (SMS) 142A East coast Road (2F) Mon - Fri 11am - 8pm Sat, Sun & PH 10am - 7pm Closed on Wednesday kjs.covosg.com KJStudioSG kjstudiokatong*Other outlet at outram park

PROFILE An eyelash beautician with a decade’s worth of experience, Misaki is skilled at creating natural-looking lash designs.

04 BRANCHÉ HAIR&NAIL Nail Artist: Hori

Tops: Colony Clothing Dress: Mara Hoffman Shoes: San Diego Original (Real Scoop Shop) Scarf: TH GIGI

Fashion

PROFILE Mayuko’s warm personality and Japanese hospitality lets the customers she helps dress trust her completely.

02 KJ STUDIO Eyelash Artist: Misaki

☎ 6733-1173

UE Square, #01-37, 83 Clemenceau Avenue Daily 11am - 8pm colonyclothing.net colonyclothing.net colony_clothing

PROFILE New to our sunny state, Hori is an experienced manicurist skilled at elegant designs and loves coming up with new ones of her own.

☎ 6702-3036

Capitol Piazza, #B1-33, 13 Stamford Road Daily 11am - 8pm www.branche.sg branché salon branche.salon

You can be our model too! Please contact us at editor@mangosteen.com.sg