WAttention Tokyo vol 14

In Ha r mony w it h t he Sea sons Zoni : Eaten on January 1, New Year’s Day

こ

text & coordination/ Rieko Ido, photo/ Hajime Watanabe, decoration/ Junko Kibe

よ

The pictured zoni dish is a soup of chicken dashi stock with simmered root vegetables, to which roasted mochi and fragrant mitsuba (cryptotaenia japonica) has been added.

み を 楽

雑煮 １月１日（元旦）

し む

Zoni is the name of a soup containing mochi that is traditionally eaten in Japanese households on the first day of the New Year. Depending on the region, the ingredients can vary, and the soup may be a clear soup, soy sauce-based, or made with miso or white miso. But whatever the style, zoni is a combination of a soup containing several vegetables.

Preparations for a New Year’s feast traditionally begin on December 31.

Considering that the first day of the month had been called tsukitachi (rising

of the moon), a dark, moonless night was important for resetting everything, and eating zoni on the morning after that also meant that the body was being prepared to accept new things.

Burying yourself in the diversity of a full year—despite being surrounded by an array of happenings, the people of ancient times must have focused their wisdom and consideration for their health into these tiny servings of zoni, praying that they could continue to live on.

Eating mochi, where the god of the New Year had been believed to dwell, first thing in the New Year, is an act that represents receiving their energy. For the Japanese, this god had no been doubt a manifestation of their ancestors.

Rieko Ido A graduate of Kokugakuin University, researcher of ancient Japanese customs and knowledge, conducting technical analysis on findings to apply them to modern lifestyles.Currently teaches at Tama Art University.

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※日本文化の魅力を世界に発信する「WAttention Tokyo」 事業は東京都中小企業振興公社の推奨事業です。

Why WAttention ?

WAttention is named so with the hope that people in the world would pay more Attention to WA （和）; an important term in Japanese culture meaning harmony with nature, peace and even Japanese culture itself!

VOL.14

世界中の人々に「和」 （WA）に注目（Attention） してほしいという 願いを込めてWA+Attention= WAttentionと名づけました。

F E AT U R E

Publisher Yasuko Suzuki / WATTENTION CO., LTD.

GINZA 03

In Harmony with the Seasons

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Letter from the Publisher

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Tokyo Hot News

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Feature 1

Associate Editor Nahoko Ijuuin Editorial Team Ayako Sogo, Celene Sakurako Miyabe Design Team Graphic Desinger Kay Wu, Michiko Ohtomo Photographer Kenji Sugasawa, Keiji Okazaki, Tatsuro Kakishima, Hajime Watanabe Illustrator Sonoko Azuma, Keiko Tateno

GINZA – The City of Omotenashi

Ginza Mitsukoshi Is All About Omotenashi Get In Touch with the Fascinating Japanese Culture Why BIC CAMERA Yurakucho Is Everyone s First Stop In Tokyo No. 1 Moisturizer in Japan

Partners Global Daily Co., Ltd.

Okura Art China – Noritake – Japan s Fine Tableware Vol. 7 16

Feature 2

Made in Japan Cosmetics – The Truth Behind Everlasting Japanese Beauty

Sales & Marketing Kikuko Yano, Masaya Okamoto Special thanks Mayumi Kurata, Megumi Feyen, Charles Chen, Amber Liu, Ian Nagata, Salvatore Guidice

Beauty Secrets Found in a 400-year-old Sake Brewing Technique Reasonably-priced Cosmetics You Can Buy in Ginza Enjoy the Rarest and Finest Award Winning Kobe Beef at Kawamura

広告・記事に関するお問い合わせは 和テンション株式会社 〒150-0002 東京都渋谷区渋谷2-3-8 倉島渋谷ビル401号 Phone : 03-6418-5701 / Fax : 03-6418-5704 E-mail : info-tokyo@wattention.com

Getting Around Ginza 24

Behold the Outsanding Grilling Technique at Kurumaya

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Gaudy, Flashy and Hilarious Robot Restaurant

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Tokyo Must Do

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gouk – Wa Designs That Knows No Borders

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Tokyo Half-Day Sanpo

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WA Bulletin

シンガポール事務所 Minook International (S) Pte Ltd 2B Craig Road Singapore 089662 Phone : 65-6324-2127 ロサンゼルス事務所 Team J station, Inc. 2383 Lomita Blvd., Suite 114 Lomita, CA.90717 Phone : 1-310-782-8279

Winter 2014

Letter from the Publisher Shopping and eating in Ginza, the city lined with upscale department stores carrying the world s top brands, has long been a symbol of celebrity status and admiration. Even the word Gin-bura (literally meaning strolling around Ginza ), implies that, even if you cannot afford to buy anything, Ginza is a city where simply walking its streets is enough to bring about a sense of excitement. Recently, however, Ginza has also come to be not just a city of top brands, but of affordable shops, where one can enjoy shopping and touring based on

Don't miss out!

one s purposes and budget. In particular, home appliance super store BIC CAMERA s reasonable pricing and wide selection of non-electronic goods, such as snacks and alcohol, has made it a convenient place for tourists to take care of their shopping needs. In this issue, discount coupons are also included, so please make the most of them!

Publisher Yasuko Suzuki

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WAttention Tokyo

TOKYO HOT

Uniqlo’s Biggest Branch To Date Uniqlo just opened their largest branch to date at Tokyo’s most desirable place to live: Kichijoji. 7 floors tall and conveniently nestled among cafes and stores, just 3 minutes away on foot from the station at the corner of Kichijoji and Nakamichi Street, the location is truly a shopper’s haven.

Exclusive to the new branch, you can find carefully selected popular items on the ‘Kichijoji Special’ top floor.

EWS

Bringing you the latest hot news.

Uniqlo Kichijoji URL: http://www.uniqlo.com/ kichijoji/ (Japanese)

Muslim Friendly Bus Tour Around Tokyo Hato Bus is offering a Muslim friendly whole-day bus tour called ‘Tokyo Aladdin Tour,’ taking travelers around Tokyo every Monday and Friday until the 29th of December. Choose between one of the two courses: the Asr Prayer Course held on Mondays, or the Friday Prayer Course. Both courses are packed with an exciting itinerary that takes you around the major landmarks of Tokyo, including the Imperial Palace and Shibuya scramble crossing. Both tours include a stop at Tokyo Camii, the biggest mosque in Japan, as well as lunch served at a Halal restaurant.

Tax-free Shopping Gets a Boost Starting October 1st, Japan has expanded the tax exemption benefits it allots to foreigners who possess a travel visa! Newly added to general goods, you can now shop tax-free (8% off) on purchases of clothing, home appliances, handbags and non-consumables worth over 10,001 yen, and also consumables such as cosmetics, medicine, groceries, and alcohol valued between 5,001 and 5000,000 yen. All you have to do is go to the tax-free counter of each store and show your passport.

*Reserve your tickets online or via phone call.

Tokyo Aladdin Tour Date: Oct. 3 – Dec. 29 (Mondays & Fridays only) Fee: 9,500yen Time: 9am – 6pm TEL: 03-3435-6081 (English) URL: http://www.hatobus.com/

*Not all stores accept tax-free shopping and methods differ depending on the store.

From Book Storage to Shopping Complex A new shopping complex, ‘la kagu,’ has opened in Kagurazaka. In harmony with the town’s retro vibe, the complex’s concept is ‘revalue.’ A former storage space for books from the 1960s, you can catch a glimpse of times gone by in its minimal yet stylish design. Cafes, household goods stores and womenswear stores are located on the 1st floor while menswear, furniture stores and a space for books and lectures can be found on the 2nd floor. Just outside on the terrace, the farmer’s market, ‘la kagu,’ is held regularly.

la kagu URL: http://www.lakagu.com/ (Japanese)

A Hello Kitty Fan’s Dream Abode Keio Plaza Hotel Tokyo and Keio Plaza Hotel Tama have teamed up with Sanrio for a new Hello Kitty-themed room: the ‘Princess Kitty’ and ‘Kitty Town’ room. At Keio Plaza Hotel Tama, you can even get a 1-day passport ticket to the Sanrio theme park Sanrio Puroland, located 5 minutes from the hotel on foot.

Hello Kitty Room Keio Plaza Hotel Tokyo

URL: http://www.keioplaza.com/rooms/kitty.html Keio Plaza Hotel Tama

URL: http://www.keioplaza.com/tama/rooms/kitty.html

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GINZA –

The City of Omotenashi Ginza, populated with high-end brand stores, department stores, hotels and restaurants, is known to be the birthplace of “luxury” in Tokyo; just windowshopping around Ginza (“Gin-bura”) is a sign of style. Within the recent years, Ginza has developed services to cater to international customers, including starting a free Wi-Fi service on its main streets as well as increasing the number of shops that accept tax-free shopping.

What is “Omotenashi”?

Omotenashi is the term used to refer to “Japanese hospitality”; it means “to entertain guests wholeheartedly.”

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WAttention Tokyo

Ginza

Download our free WA GUIDE app and scan this AR code for this issue. *Flip to pg. 5 for more detailed instructions.

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Ginza Mitsukoshi Is All There is no mystery as to why Mitsukoshi is Japan’s longest-surviving department store.

In addition to from staying ahead of the crowd with the latest items of the season, it has maintained a prestigious brand throughout the years with stellar customer service that reflects the distinct Japanese ‘omotenashi’ for customers from all around the world.

Information Counter (1F)

Shopping Concierge (1F)

Enter through the main entrance where the iconic lion statue stands, and be greeted by the friendly concierge.

Here, you can get English assistance for shopping at Ginza Mitsukoshi and the streets of Ginza. If you are a shopper with a toddler, you can rent a stroller (free) right here.

Beside the Information Counter, you can ask about everything and anything about shopping in Ginza Mitsukoshi; from information about the latest goods to advice on purchasing gifts. You can also ask for the ‘multilingual shopping attendant service’ (free), and an attendant will assist you with your shopping, interpreting each merchandise in English or Chinese.

Items That Reflect True Japanese Essence Get a sneak peek of some of the best Japanese products recommended by the Ginza Mitsukoshi shopping concierge.

Shibori-pattern Scarf

from Katayama Bunzaburo Shoten A handmade scarf that was made by using a Japanese shibori tie-dye technique, which has been passed down for generations. Look closely at the patterns and see the intricate – designs that are truly one of a kind.

Oban Handkerchief

from Blooming Nakanishi

A colorful 58cm-wide square-shaped handkerchief with designs inspired by traditional embroidery from Aomori prefecture, ‘koginzashi’. Use it as a handkerchief, or wrap it fashionably around your neck as a scarf. *This is a Mitsukoshi Isetan limited product

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WAttention Tokyo

Edo Kiriko Rock Glass by traditional craftsman

Nabetani Satoshi

from Kagami Crystal A jewel-like rock glass designed by Nabetani Satoshi; this glass is cut to the brim with an elegant traditional cloisonné pattern, which was popular in the olden times for being auspicious. Perfect in size, admire it, and watch it glisten while you have an ice-cold drink. *This is a Mitsukoshi Isetan limited product

About ‘Omotenashi’

Ginza

Duty-free Desk (M2F)

Terrace Garden (9F)

At the Mezzanine section on the 2nd floor, you will find a dutyfree desk with 8 computers only for tax-free registration. Helpful staff members will assist you with your tax-free shopping in a timely manner. If you are a traveler staying at a hotel, you can also apply for the convenient ‘hotel delivery service’ (free). Stop by the Ginza Tourist Information Center in the same area and get multilingual brochures, pamphlets, or advice about your travels in Tokyo.

Enjoy the 4 seasons of Japan at the beautiful Terrace Garden on the 9th floor and enjoy a garden that is planted with seasonal trees. You can order a sandwich at Minori Cafe (on the same floor). Then, you can relax at the table and benches on the wooden deck while surrounded by lavish greenery.

Business Clothing & Custom-made Suits (7F) In the business-clothing section on the 7th floor, get a new suit in brands such as D’URBAN, as well as custom-made suits.

Suminagashi Ryoba Kama-gata Knife with Ebony Handle from Nihonbashi Kiya A high-quality Japanese knife with a water-resistant ebony handle and cover. Exquisitely shaped, this knife resembles a samurai’s katana and will make cooking more enjoyable. *This is a Mitsukoshi Isetan limited product

Yoru No Ume Yokan

Saikoho Uji Gyokuro Tea Tenin

from Toraya

from Shohokuen

A sweet traditional red-bean paste-based yokan dessert named “Yoru no ume” (“plum blossoms in the dark night”). Thick and fi rm in texture, it is a popular Japanese confectionary.

As its name indicates, this rich-tasting tea is truly “the finest treasure” (saikoho); its fine quality and alluring aroma will leave you wanting more.

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Brands For Fashionable Mothers and Ladies 5 brands handpicked by the Shopping Concierge for women who want to stay in style.

Modern Feminine

Dolly Girl by Anna Sui

▶

Silk Extravaganza ▶

Chisou

A Japan-limited casual brand with the Anna Sui flair for sweet and feminine girls, in collaboration with the Japanese company Onward Kashiyama.

A long-established store from Kyoto founded in 1555, originally known for their beautiful kimonos.

Soft chiffon silk scarf to make your outfit pop Silk tote bag with chic embroideries of landmarks of Kyoto

A bold jacquard dress with a vintage touch made with a local Kiryu city textile maker.

Durable Yet Adorable ▶

MIKI HOUSE A children’s brand with adorable designs that will surely make you smile.

Silk chiffon hair-ties with cute kimono patterns

Quality and Style ▶

Mikihouse’s best selling bath poncho set that comes with a poncho, hand towel and mitten.

MEDITERRANEAN

A Japanese baby stroller brand that sells a wide variety of strollers that do not compromise design, quality, and functionality.

Playful Chic

LANVIN en Bleu

▶

A high-end brand from LANVIN’s Japan-limited second line.

A charming coat to keep you warm throughout the winter.

A stylish stroller using a Christian Lacroix designed textile. *This product will be sold first at Ginza Mitsukoshi Isetan *Made in Japan

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MAP

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Ginza Mitsukoshi

Hours: 10:30am – 8pm (Restaurants 11am – 11pm) Address: Ginza 4-6-16, Chuo Access: 9-min walk from JR Yurakucho Station 5-min walk from Ginza-itchome Station (Yurakucho Line) 2-min walk from Higashi-ginza Station (Asakusa/Hibiya Line) 1-min walk from Ginza Station (Marunouchi/Hibiya Line) URL: http://mitsukoshi.mistore.jp/store/ginza/fcs/english/index.html

*Please note that the products in this article may not be available once they are out of stock. *The information in this article is as of December 2014. The content is subject to change.

Ginza

Get In Touch with the Fascinating Japanese Culture ndmark Ginza's New La

Japan is enriched with a multifaceted culture; one dimension reflects unchanging traditions, and another reflects a continuously fluctuating state. At Ginza, you can see both aspects co-exist in harmony. ▶ Kiwa-seisakujo

Kirarito Ginza

Standing tall in Ginza-itchome, this newly opened 12-floor (1 basement floor) shopping facility presents the theme “kirarito moments” (shining moments). It houses 52 shops, which are in one of the three following categories: Japan’s largest shops, the MAP first in Japan or the first in Ginza.

2 Hours: Shops 11am – 9pm Restaurants 11am – 11pm *Selected stores have different hours Address: Ginza 1-8-19, Chuo Access: 5-min. walk from JR Yurakucho Station 5-min. walk from Ginza Station (Marunouchi/Hibiya/Ginza Line) 1-min. walk from Ginza 1-chome Station (Yurakucho Line) 2-min. walk from Kyobashi Station (Ginza Line) URL: http://kirarito-ginza.jp/

This is the store’s biggest branch yet. At this store, you will find a cafe and a lineup of accessories with beads and parts collected from around the world, including crystals from Swarovski Elements.

Imari Wine Cups, are modeled after the ko-Imari (old-Imari) ware MAP

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Shobido-Honten A single plate can inspire a smile. This shop that specializes in Arita porcelain, also known as Imari ware, offers only the finest items, from exquisite antiques to daily ceramics. Imari is renowned for being the first porcelain developed in Japan. It is highly regarded for its pure white base and designs that incorporate painting techniques ranging from sometsuke (bluecolored designs) to iroe (multi-colored designs).

Here, all of the products have a timeless beauty.

“Manekineko“ or Lucky Cat is believed to bring good fortune.

Hours: Monday-Saturday 10am – 7pm Sunday 10am – 5pm Address: Uchisaiwai-cho 1-1-1 Imperial Hotel B1, Chiyoda Access: 4-min walk from Hibiya Station (Hibiya/Chiyoda Line) URL: http://.shobido-honten.com/en/top.html

no Kanazawa

It is as if you have stumbled upon the historical castle city of Kanazawa, Ishikawa at this dinning gallery on the 6th floor; this is the first branch in Japan. It consists of a gallery, platform and restaurant showcasing Kanazawa’s rich culture.

A towel specialty store that is located on the 3rd floor. It sells elegant high-quality Imabari towels; this branch is the first store that centralizes on “gifts”.

Tradition 400-years of le on Your Tab

A magnet that features the classic Arita pattern, which won the Charming Japanese Souvenir Contest in 2011.

▶ Ginza

▶ IORI

l of Japan u o S e th e c n ie r Expe

HiSUi TOKYO

This multi-arts school aims to inspire its students through soulful Japanese customs. Here a variety of classes focus on Japanese Arts; waso (kimono dressing), shodo (Japanese calligraphy), sado (tea ceremony) and batto (sword craft), are offered. At HiSui TOKYO, special classes and services are also provided for overseas visitors to experience the beauty of traditional Japanese culture.

Waso

The HiSUi instructors will dress guests in kimonos (Men will be provided with a haori-hakama), followed by a photo shoot.

Sh od o

Guests will have an opportunity to write their names on a square drawing paper and seal the paper with a rakkan stamp. After creating your own piece of art, you can take it back home as a unique souvenir.

B atto Sado Guests will listen to a presentation on the tea room and the correct manner with which to enjoy sweets and matcha tea.

MAP

The HiSUi instructor will demonstrate the art of shizan (test cutting). For guests who wish to participate, there will be an opportunity for them to try this art.

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Address: Ginza 4-3-13 Koizumi Building 5F, Chuo Access: 1-min. walk from Ginza Station (Marunouchi/Ginza/Hibiya Line) 4-min. walk from JR Yurakucho Station URL: http://.hisui-tokyo.com/ *For more information on the HiSUi TOKYO Experience Plan flip to pg. 30

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Why BIC CAMERA Yurakucho The consumer electronics store, BIC CAMERA is the top seller of its kind. With branches spread out nationwide, it has been capturing the hearts of customers with its “omotenashi” spirit. The Yurakucho branch, neighboring Tokyo, Ginza, Yurakucho and Hibiya station in particular has been a popular spot for tourists.

Convenience Is Key Conveniently located within walking distance of 4 different stations – Tokyo, Hibiya, Ginza and Yurakucho – Bic Camera Yurakucho is easily accessible.

Everything You Need Is Here From every kind of electronics to golf gear, alcohol, glasses and watches, you will find it all in the 8 floors, including 2 basement floors of Bic Camera Yurakucho; there is also their outlet store just across the street.

Never-ending Hospitality

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Tourist-friendly

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1.Cashier 2.BIC Free Wi-Fi counter on the B2 floor 3.Japan Travel SIM

Apart from being able to shop tax-free, at Bic Camera Yurakucho you can purchase your tax-free items at all cashier registers without having to 東京サブウェイチケット go through the trouble of the tax-refund process. For tourists, you can also purchase the Tokyo Subway Ticket which allows you take unlimited rides on the Tokyo Metro as well as get the Bic Free ケット you to free Wi-Fi Wi-Fi, which will イチconnect 東京サブウェ hot spots all over Japan, or purchase the 東京サブウェイチケッ ト Japan Travel SIM, a SIM card you can insert into your phone for 2GB of data, valid for 3 months.

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Best Sellers

Compact digital No.1 cameras

Made in Japan

Made in Japan

CANON’s EOS70D18135ISSTMLK ¥161,700

Unforgettable Customer Service The friendly staff will assist you in a quick and helpful manner all throughout your shopping experience. For customers with duty-free purchases staying at hotels in close proximity, there is a free hotel delivery service.

The No.1 best sellers of 5 categories: digital single-lens reflex cameras, compact digital cameras, beauty-related goods, men’s shavers and watches.

Digital single-lens No.1 reflex cameras

High-speed autofocus digital single-lens reflex camera.

Each floor is equipped with at least 1 English and Chinese-speaking interpreter to help you with your shopping; tell the nearest staff, or spot the interpreter with his/her special name tag. Also notice that all the signs in the store come with both English and Chinese subtitles.

Compact bodied wide lens digital camera.

CANON’s G7X ¥66,800

Beauty-related No.1 goods

Made in Japan

Moisturizes skin and tightens pores.

HITACHI’s CM-N3000 ¥29,980

No.1 Men’s shavers

No.1 Watches

Made in Japan

A gentle waterresistant men’s shaver.

Made in Japan

A stylish watch to dress up your wrist.

Panasonic’s ES-ST27-K ¥9,980

SEIKO’s SBBN015 ¥84,000

*All prices listed in this article are tax-excluded.

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Ginza

Is Everyone’s First Stop In Tokyo Sta r t

Model course Get All Your Shopping Done In One Stop!

6F

3F

Start by getting prescription glasses or contacts at the top floor. Pick your favorite frame from the wide selection, and then check your grade at the on-site optometrist; frames produced in Sabae city are especially popular. After this, all you have to do is pick it up when it is ready (it takes 30 minutes at least).

Go 3 floors down to the game section and see the latest toys and games. At the corner, you will find a cluster of gachapon machines packed with kitsch Japanese toys.

2F

Walk across to the drug store section, ‘Bic-Drug,’ and purchase beautyrelated goods, such as home appliances, shampoo and cosmetics, including popular Rohto products.

Descend 1 floor down, and purchase alcohol for less at the alcohol section. Keep your eye out for Bic Camera’s limited edition Japanese sake, Wagasansou.

Gokujyun Hyaluronic Lotion *Look at the next page on how to get a free facial mask

6F

B2

After shopping at all floors, go back to the top floor, and pick up your glasses.

B1

G o al

Check out the sports section on the same floor before going back to pick up your glasses.

Go to the bottom floor, and shop for cameras, from film to digital.

Take another 2 floors down, and browse through the wide selection of home appliances.

s Pick-Up Itemout!

Check these

Discount Coupon

items

Play all your favorite games with this.

SONY’s PlayStation 4 CUH-1000AB ¥39,890

Show this page or scan the AR code with our WA GUIDE app for a digital coupon and get 7% off your duty-free purchases at Bic Camera Yurakucho Store.

Noise-cancelling head- No.1 selling ultraphones to enjoy your compact Bluetooth music on the go. speaker.

BOSE’s Quiet comfort 25 ¥30,000

BOSE’s SLINK MINI ¥22,000

BIC CAMERA outlet Yurakucho Store Just across from Bic Camera Yurakucho is its own outlet store selling nationwide discounted Bic Camera products. The products here fall under 4 different types: exhibition, opened, refurbished or new out-of-production items.

Bic Camera’s original stainless bottle.

Digital Coupon

*This discount does not apply to Rolex, alcohol and Bic Drug products *This coupon cannot be used at other Bic Camera brances *Valid until April 30, 2015

TIGER’S MMXA49 ¥2,980

*Flip to pg. 5 for more detailed instructions.

MAP

5

Bic Camera Yurakucho Store Hours: 10am – 10pm Address: Yurakucho 1-11-1, Chiyoda Access: Directly connected to Hibiya Station (Hibiya/Chiyoda Line) 1-min. walk from Yurakucho Station (Yamanote/Keihin-Tohoku/Yurakucho Line) 5-min. walk from Ginza Station (Marunouchi/Ginza Line) URL: http://www.biccamera.co.jp/shoplist/ shop-014.html (select English)

*All major credit cards accepted at this store.

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No.1 Moisturizer in Japan

*

Ginza

5 reasons why Gokujun Hyaluronic Lotion is everybody’s favorite.

Have you ever wondered why Japanese women have young-looking skin?

Is it in their diet or their lifestyles? Well, the answer might lie in their moisturizer!

The lack of oil and moisture often causes lines and wrinkles to appear on the face, a sign of aging. In order to remain youthful, it’s crucial to keep your skin nourished and hydrated. So which product do Japanese ladies use? Gokujun Hyaluronic lotion has been one of the best-selling moisturizers in Japan, and here’s why:

Special Hello Kitty bottle design

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As a leading pharmaceutical company in Japan, Rohto has a responsibility to the environment as well as to the people who use its products, which is why it started selling a refill pouch. Gokujun Hyaluronic Lotion is one of the first products in the skincare industry to provide a refill pouch. It not only reduces waste, but also save customers’ money!

With the special coupon on this page, you can get a free sample of Gokujun Hyaluronic Facial Mask exclusively at Bic Camera Yurakucho. Try it tonight and your skin will feel fuller and softer tomorrow.

High-end benefits with drugstore prices Thanks to Rohto’s in-depth pharmaceutical knowledge and technology, it is able to formulate a lotion that is effective yet reasonably priced. So if you cannot decide what to buy for your beauty-conscious friends back home, Gokujun might be the answer. It is easy on your pocketbook making you happy and your friends satisfied.

Save money and the environment with a refill pouch

Get a Gokujun free sample at Bic Camera Yurakucho

Ultimate Moisturizer Gokujun Hyaluronic Lotion is formulated with 3 types of hyaluronic acids. One of which is “super hyaluronic acids”, which can retain twice as much moisture as typical hyaluronic acid. Developed by the Rohto Pharmaceutical Co.,Ltd. the benefits of Gokujun are scientifically proven, and the ingredients are guaranteed to be high quality. This super moisturizer not only keeps skin extremely hydrated and soft but also boosts elasticity and fullness.

Who says skincare packaging has to be boring? Something that makes you smile might also light up your day and complexion. Hello Kitty, the internationally renowned Japanese character, is now on the bottle of Gokujun!

Limited Hello Kitty bottles come in 3 different designs. Find the one you like, or buy them all!

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Product Data

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Available at the skincare products area of Bic Camera Yurakucho.

Gokujun Hyaluronic Lotion comes in a 170ml bottle.

Bottle price: 838 yen＋tax.

Refill price: 760 yen＋tax.

Slightly acidic, low irritant, fragrance-free, oil-free, alcohol-free, no artificial coloring added.

Special Coupon Show this page or scan the AR code found on the previous page (pg.13) with our WA GUIDE app for a digital coupon to receive a free Gokujun Hyaluronic Facial Mask. *Only valid at Bic Camera Yurakucho Store’s Bic Drug (3F). *Each coupon can only be used once. *Limited to 2,000 customers.

*by Instage SRI Data Moisturizer category during March 2013 – December 2013 14

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Stamp 印

Okura Art China’s Chinaware Synonymous with History, Elegance and Refinement Tableware for the Imperial Family and the State Guesthouse of Japan Under the Morimura Group, along with other ceramic-related companies such as Noritake, TOTO, NGK and NTK, Okura Art China has created the finest chinaware since 1919. Enjoying a reputation as Japan’s best chinaware maker with its purely white colored, thin but strong and smooth surfaced porcelains, their products are appointed by the Imperial Household Agency and used at the State Guesthouse for VIPs from abroad as well as five-star hotels and high-end restaurants.

Continuing the tradition of beautiful handcrafted works of art Creating masterpieces using extremely delicate and complex techniques, which are developed for nearly one century, nowadays Okura Art China’s products are known in Japan simply as “Okura China”, and are made by skilled artisans with respect for the unique heritage. For example, their cups and plates are hand-painted based on the exquisite techniques of traditional Japanese-style painting, which allows artists to draw designs in various tones and colors, and you could almost smell the sweet scent of fresh-looking flowers in bloom.

“Sakura and Fuji” porcelain panel A serene scenery of cherry blossoms and snow-covered Mt. Fuji, depicted with a silky gradation of blue color on white porcelain, and framed with Wajima lacquer ware.

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Noritake GINZA

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Iwaizara Hinodematsu “Sunrise and Pines” plate gift set An auspicious combination of sunrise and evergreen pine trees, both are symbols of happiness and celebration.

•Hours: 11am – 7:30pm closed during New Year holidays •Address: Ginza 3-4-12 Bunshodo Building 2F, Chuo •URL: http://www.noritake.co.jp/eng/

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Made in Japan Cosmetics The Truth Behind Everlasting Japanese Beauty

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Formulated with an effective combination of amino acids

JINO

Packed with advanced skincare technology

Clé de Peau Beauté

JINO is a next-generation aging care solution that focuses on the skin’s own rejuvenation process. The results of advanced amino acid research are brought together in one bottle.

Amino Moist Lotion Deep Moist Lotion/ Light Moist Lotion.

Both 160mL and 3,780 yen Keeps supple and young-looking skin by enhancing skin’s moisture retention.

Shiseido’s premium skin care brand, Clé de Peau Beauté, improves skin conditions dramatically. Apply this luxury onto your skin for soft, glowing skin.

Clé de Peau Beauté Skin Conditioning Lotion (Quasi-Drug) Refreshing balancing lotion / gentle balancing lotion Both 170mL and 10,000 yen.

Active ingredients fill the stratum corneum, creating radiant skin.

Clé de Peau Beauté la crème (Quasi-Drug) 25g, 50,000 yen.

Aminoceutical Cream 20g, 8,640 yen.

The benefits of amino acids are all packed into this ultimate beauty cream that can solve many skin problems.

Taps into the skin’s rejuvenation process at night, creating moist and supple skin by morning.

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Pinnacle of Bio Active theory

B.A

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POLA’s aging care products are specially designed for those 35 and above. Based on extensive research on “Glycation,” which is a major cause of aging, B.A products contain original ingredients that can defy aging.

B.A The Lotion (Quasi-Drug) 120mL, 20,000 yen.

With its instant osmosis effect, your skin will be immediately replenished with firmness and hydration.

B.A The Milk (Quasi-Drug) 80mL, 20,000 yen.

Hydrates the skin from deep within to bring out skin’s natural elasticity and moisture.

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Contains Pearl Essence

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Les Merveilleuses Ladurée Les Merveilleuses Ladurée is formulated with highly moisturizing pearl essence and many other ingredients that have been used in Europe for a long time.

Les Merveilleuses Ladurée Pearl Treatment Serum 60mL, 10,000 yen.

Promotes healthy elasticity and pearl-like luminosity.

Les Merveilleuses Ladurée Moisturizing Lotion 200mL, 5,000 yen.

Double-layered toner makes skin clear and bright.

Japanese beauty has been embedded into Japanese culture and captured the world’s attention for years. From snowwhite, wrinkle-free skin to long, shiny, black hair, Japan has found the secret to “everlasting beauty” thanks to the advanced technology discovered through scientific studies and used it to develop superior cosmetics.

“There are many contributing factors to the beauty of Japanese women. But the biggest contributor is their skin care products. Their supreme quality is known not only in Japan, but around the world. In this article, we will introduce superb skin care products that are available in Ginza. Product effectiveness, texture and fragrance of the formula, and package design all reflect Japanese sensitivity. With the help of advanced Japanese skin care products, beauty is within reach.”

Beauty Journalist Mayumi Kurata

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Brings out the skin s best condition

The ultimate cream that surpasses all imagination

Albion

COSME DECORTE

Makes the skin less susceptible to environmental damage by providing optimal moisture balance.

Brings out the skin’s best condition; leaves it plump, finely textured, and soft.

Focusing on the skin’s regenerative system, COSME DECORTE was developed using advanced skin care technology and formulated with a blend of 30 ingredients, all effective in rejuvenating the skin.

Medicated Skin Conditioner Essential (Quasi-Drug) 110mL. 3,500 yen Albion’s long-selling skin lotion.

Formulated with adlay extract, it conditions the skin by using deep hydration.

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Amino Rice

Amino Rice skincare line is alcohol-free and made from natural and safe ingredients. With the power of FRS (Fermented Rice Solution), it restores and replenishes skin cells, making skin look fuller and healthier. *Look at the next page to fi nd out more about Amino Rice.

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0.1-micron multilayer liposome penetrates to the deep skin cells, repairing uneven skin.

COSME DECORTE AQ Meliority Intensive Cream 45g, 120,000 yen.

Contains double peptides and other key ingredients that directly provide firmness to the skin.

Active ingredients directly penetrate the skin.

Originates from sake brewing techniques

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COSME DECORTE Moisture Liposome 40mL, 10,000 yen; 60mL, 13,500 yen.

Eclafutur 40mL, 10,000 yen.

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Replenishes ceramide in the skin

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ASTALIFT Filled with specially developed, highly permeable human-type nano-ceramide, which nourishes and hydrates the skin from deep within.

Jelly Aquarysta 40g, 9,000 yen.

Jelly-type solution instantly permeates into the skin.

Ultimate eye cream

Amino Rice Natural Moist Lotion 120mL, 5,600 yen.

episteme

A premium lotion that contains FRS and other active agents that are effective for anti-aging.

Formulated with collagen EX, Rohto’s original ingredient, this thick rich cream magically works on your eyes! *This product is available at Isetan Shinjuku Store

Amino Rice Natural Activation Oil 20mL, 10,000 yen.

Formulated with squalene, ceramide and Vitamins C and E, all of which are helpful in retaining skin moisture.

Eye Concentrate Cream a 18g, 11,000yen.

Various collagens penetrate the skin, making it fuller and softer.

*Please note that the prices listed on this article are either tax-included or tax-excluded. *Refer to the WAttention Ginza Map on pg.23 for store locations.

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Beauty Secrets Found in a 400-year-old Sake Brewing Technique The power of sake nourishes body and skin, bringing out the natural beauty from within.

History The birth of a line of unique skincare products originating from sake

Located in Kanazawa, a city full of rich culture, Fukumitsuya has been making high quality sake for nearly 400 years. Premium sake rice from select farmers and pure “Hyakunensui” mineral water that travels underground for 100 years are key ingredients for Fukumitsuya’s artisan sake collections. Sake is a work of nature. Brewers have to be in tune with all of their senses to know the right condition of the rice’s fermentation process. This is why they take pride in working with their hands.

It is often said that the brewers have soft beautiful hands. There is something in sake that magically nourishes the skin. Geisha knew about this beauty secret for a long time.

They would often apply sake on their hands and faces before putting on their makeup.

Fukumitsuya saw a great possibility of sake in skincare products and started researching the key components that make skin so supple and radiant.

The secret was found in the rice fermentation process, which naturally produces an abundance of amino acids, minerals and vitamins. After many trials and errors it was able to formulate a groundbreaking solution: FRS (Fermented Rice Solution). FRS restores moisture and replenishes skin cells, making skin look fuller and healthier. Through the development of the alcohol-free FRS-01, the Amino Rice series was created, perfect for those with sensitive skin.

Lineups Natural moisturizer formulated with FRS-01 Amino Rice Series As winter approaches, people’s skin can feel dry and irritated. The Amino Rice series might be the perfect elixir for nourishing dry skin. This premium skincare line not only contains FRS but also other active agents for anti-aging. Just like its sake, its cosmetic products are all made from natural and safe ingredients.

Amino Rice Natural Activation Oil Beautiful skin has the right balance of oil and moisture. However, skin is constantly exposed to many damaging factors which can deprive the skin of its natural oils. Amino Rice Natural Activation Oil is a special anti-aging oil that hydrates and revitalizes deeper skin cells.

Formulated with vitamins E and C, squalene and ceramide, it helps skin retain moisture and dramatically improves its radiance.

Amino Rice Natural Moist Lotion: 120ml 5,600yen

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Amino Rice Natural Activation Oil: 20ml 10,000yen.

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Try and taste - From sake to beauty products

Fukumitsuya Matsuya Ginza Shop Located at the heart of Ginza shopping area, Matsuya Ginza shop is a place where you can touch, feel and even taste the “Beauty of Fermentation.” From premium sake lineups and a variety of fermented food items to beauty products, you can find everything Fukumitsuya has to offer in a single stop. If you can’t decide which sake to buy, sample one of the recommended sake collections at the Fermentation Bar. For those who cannot drink alcohol, there are many non-alcoholic beverages and unique sweets using non-alcoholic ingredients derived through sake production.

Fukumitsuya Store Information: ADD: Matsuya Ginza 7F 3-6-1 Ginza, Chuo-ku, Tokyo 104-8130 TIME: Open from 10:00 to 20:00 (Hours may vary) TEL: 03-6228-6113

Sake Fukumitsuya offers a variety of sake to choose from. “Kuroobi,” a favorite among rice wine connoisseurs, has a good balance of full-body and crispness. The Kagatobi series is light and sharp, perfect for savoring the excellence of sake making. Fukumitsuya’s vintage wine “Mizuho” is known for its elegant aroma. For your convenience, sake comes in different bottle sizes: 300ml, 720ml and 1.8l. Shop staff will wrap the bottles suitable for international travelers.

Fermentation Bar Tired of shopping? Take a break at the Fermentation Bar, where you can taste the finest sake or treat yourself to a non-alcoholic beauty drink.

Amino fruit juices are full of nutrients.

They will brighten up your mood and your skin. Sakekasu ice cream has a distinct aroma that enhances the flavor of the ice cream. Can’t decide?

Try the sake sampler set. It includes Fukumitsuya’s recommended

Check it out

brands: Kagatobi, Kuroobi, and

Suppin series for your bath

Fukumasamune.

The power of rice fermentation can be enjoyed in many different forms. How about a sake bath? Just add “Suppin” sake to your bath, and let it nourish your skin. Your mind will be relaxed, and your body will be detoxed and rejuvenated. Suppin sake can be used for moisturizing skin, scalp massages and treating brittle nails. The benefits of sake are infinite!

Sake Sampler Set: 1,000yen

Suppin Sake Bath Additive: 500ml 600yen／2,000ml 2,000yen

Comment from the beauty journalist: Mayumi Kurata “For centuries sake has been used for drinking, cooking and amazingly even for skin treatments! This comes as a surprise to many foreigners who never knew about the infinite beauty benefits of sake. Today many people consider skincare products as ‘food for the skin’ and that skin products we feed our skin should be made from natural ingredients.

Fukumituya has a long established reputation for being one of the highest quality sake brewers in Japan, so it should come as no surprise to hear that its skincare products are also high quality, safe and made from natural ingredients.”

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Show this page to get a free Amino Rice sample and a bottle of the amino beauty drink, Hakkobi Drink. *Available until stock runs out

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Reasonably-priced Cosmetics You Can Buy in Ginza MAP

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Japanese drug stores all over Tokyo are known for being one of the easiest places to get all the latest cosmetics at an affordable price. With so many to choose from, it may be confusing which one to pick, so we have made it easier by selecting our favorites!

Once You Try It, You Will Never Want to Let It Go

The Power of Soymilk

Retain skin moisture with these cutely packaged facial masks from LuLuLun. All three types, Moist (pink), High Moisture (blue) and Translucent Light (white), contain ingredients that reduce the production of melanin and are great for sensitive skin as they are color, fragrance and mineral oil-free. Also with their new box-type packaging that is good for daily usage, you can easily take out one sheet at a time.

Nominated the top-selling soymilk based self-skin care product in 2013, each product’s fermented soymilk content has been increased by 2.5, making it even more effective in creating skin with a soft texture.

Despite its milky appearance, the liquid is not sticky and is easy to use. For sensitive skin, the company also offers odorless, color and mineral oil-free facial masks.

LuLuLun

This product has sold about 1 million in the first 3 years since its launch.

Facemask LuLuLun 4S: 42 sheets, 1,500 yen.

Facialmask LuLuLun 4S (pink): 7 sheets, 300 yen; Ao-no LuLuLun 2S (blue): 7 sheets, 400 yen; Shiro-no LuLuLun (white) 2S: 7 sheets, 400 yen

Frozen for Sekkisui

Sekkisui

Be surprised by how beautiful your skin is the next day.

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Sekkisui Skincare Set “Frozen” Limited Design ¥1,080 Sekkisui White Cleansing Cream 80g Kose Medicated Sekkisui Whitening Lotion 80ml Kose Medicated Sekkisui Whitening Moisturizer 80ml A beginnerfriendly 3-item set that comes with all of the essentials for taking care of your skin: a cleansing cream, toner, and moisturizer. *”Frozen” Limited Design packaging is only available until the stock runs out, but the original packing is available all year.

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Nameraka Honpo Very Moist Lotion: 200mL, 900 yen.

Nameraka Honpo Moist Sheet Mask: 32 sheets, 1,200 yen.

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Available only at 7-Eleven stores nationwide, this beauty product line inspired by the purity of snow is the sister brand of Kosé’s Sekkisei.

Celebrating its 10th year, each product is packed with a combination of Japanese and Chinese herbal extracts, which are effective in removing impurities and in rejuvenating the skin so that it is luminous, blemish-free, and smooth. On top of releasing a new facial soap, starting December 4, the special “Frozen” Limited Design packing will be available for a limited stock.

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Nameraka Honpo

Sekkisui Pure Whitening Lotion “Frozen” Limited Design 80ml ¥1,200 Sekkisui Pure Emulsion “Frozen” Limited Design 80ml ¥1,200

Sekkisui White Washing Soap “Frozen” Limited Design 35g ¥756 Every (foaming net included) wash with this gentle, ultrafoaming soap will reveal smoother, clearer skin.

Each pack comes with 5

In One Single Kiss

pairs.

Chu Lip

Chu Lip: 6 scents, 7g, 554 yen.

Pucker your lips and apply lip balm to both your top and bottom lips at once, just as if you are kissing someone. With 6 different scents in total—“NY, Brilliant my way”, “Paris, Perfect Memories”, “Tokyo, Mode Night”, “Nordic, Fancy Nostalgia”, “Waikiki, Hello Paradise” and “Arabian, Floral Shower,”—this adorable ball-shaped lip balm will bring moisture to your lips in one single kiss.

So cute in looks and size ♡

Lashes for Days

Diamond Lash Create your desired look by picking from 8 different series of false lashes, each with its own type of “eyes”; from a natural look to a gorgeous one, there is a lash for every occasion. Truly a fun addition to your daily make-up routine; play dress-up with yourself and transform your eyes to match your outfit.

Diamond Lash Little Wink Series Wink eye: 5 pairs, 1,200 yen.

Diamond Lash Nudy Couture Series Elegant eye: 5 pairs, 1,200 yen. Diamond Lash Nudy Couture Series Heroin eye: 5 pairs, 1,200 yen.

Easily Washable with Lukewarm Water

FAIRYDROPS The 4 ball brushes will reach even the finest eyelash hair.

FAIRYDROPS’ makeup is enriched with 8 different beauty ingredients. Try their mascara for long, luscious lashes or their waterproof eyeliner, which lasts for 24 hours. No matter how many times you apply each, it is difficult for the makeup to clump up or bleed. At the end of the day, you can easily wash off everything with lukewarm water.

FAIRYDROPS Quatro Mascara: 8g, 2,300 yen.

FAIRYDROPS Catliner: 0.6 mL, 1,680 yen.

Additive-free Hair Oil All products are additivefree and use plant-derived ingredients.

Yuzu-yu

Restyle All You Want

GATSBY MOVING RUBBER

Bring moisture to your hair with this all-natural non-silicone hair oil. Its main ingredient is yuzu oil, which promotes blood circulation and soothes the hair cuticles while also making the scalp healthy. A multi-purpose product, you can use it for treatment, styling, scalp massage, and so on.

Yuzuyu Natural and Non-silicone Hair Oil: 60mL, 1,000 yen.

Yuzuyu Natural and Non-silicone Mask: 60mL, 1,000 yen

A hair wax series that comes in 7 types and is designed to create a maximum hold and movable texture so you can reshape your hair style throughout the day, this wax has made styling with just the tip of your fingers possible.

Developed in collaboration with Japan’s top hairstylists in 2006, it is definitely a must-have for men who love to style their hair.

This wax will even hold the shortest hair in place.

GATSBY MOVING RUBBER Series: 7 types, 80g, 800 yen; 15 g, 250 yen.

*Please note that the prices listed on this article are either tax-included or tax-excluded. *Refer to the WAttention Ginza Map on pg.23 for store locations.

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VOL.02

Enjoy the Rarest and Finest Award Winning Kobe Beef at Kawamura Only the best of the best cattle qualify as Kobe beef. The surprising scarcity of it may even make you wonder, have I ever really tasted authentic Kobe beef?

Supreme calves carefully raised by dedicated farmers Just because a cow is born from a particular breed does not mean its meat will qualify as high quality Kobe beef. Only purebred Tajima-gyu cattle that pass strict criteria qualify as Kobe beef. From their feed to their environment, Tajima-gyu cattle are carefully raised according to a strict process. This accounts for the fi ne texture and quality exclusive to the Tajima-gyu cattle.

Beef carcass grading is determined by yield and meat quality scores *Yield score (A to C) This is classified into three grades depending on the amount or percentage of edible cuts that can be gained from a single head of cattle. *Meat quality score (1 to 5) This is the overall score based on the degree of marbling, firmness and texture, color, quality, and other factors.

Photographic standards have not been made for BMS grades Nos. 1 and 2. This is because no fat marbling is recognized in BMS No.1, and BMS No.2 does not satisfy BMS No.3 grade requirements.

Available only in 43 stores worldwide Due to the strict standards the beef has to meet in order to be labelled Kobe, only 3,948 cows qualified in 2012. Kobe beef is so scarce that even in Japan, only a handful of restaurants are serving it. In recent years, Kobe beef has started to be exported so people have more of a chance to savor its delicacy outside Japan. Nevertheless, there are only 43 certified stores in the world that serve Kobe beef. So make sure you do not miss the chance: tasting genuine Kobe beef is almost a once in a lifetime experience.

Only the chosen few among the Tajima-gyu cattle that pass strict criteria qualify as Kobe beef.

Kawamura is known for its insistence on using the best ingredients and serving only high quality Kobe beef carefully chosen by experienced chefs. Its possession of the best beef, complemented by skillful chefs, is what explains Kawamura's success in pampering celebrities, gourmands, and world-class chefs with Kobe beef's exquisite flavor. No wonder guests flock to Kawamura all the way from overseas. If you deem yourself a real gourmet food lover, be sure to pay a visit to Kawamura and enjoy the great experience it has to offer.

The bronze statue is the symbol of certified stores serving authentic Kobe beef.

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Only genuine Kobe beef is pressed with a Japanese chrysanthemum mark.

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Beef Steak Kawamura Ginza Store •Address: Ginza 6-5-1 Brioni Ginza Building 8F, Chuo •TEL: 03-6252-5011 •URL: http://bifteck.co.jp/en/index.html

Getting around Ginza There are many convenient ways to make your way to the “City of Omotenashi.” Surrounded by multiple stations within walking distance, it is easily accessible. For direct access, you can take the Tokyo Metro Marunouchi, Hibiya, and Ginza lines to Ginza Station. The JR Yamanote Line provides easy access as well by getting off at the Shimbashi, Yurakucho or Tokyo stations. In addition, the Yurakucho Line stops at Yurakucho, Ginza-itchome and Shintomicho stations, and the Asakusa Line stops at the Takaracho and Higashi-ginza stations, which are all just minutes away, by foot, to Ginza. No matter which station you arrive at, you are bound to fi nd something exciting. Also, do not forget to make use of the free Wi-Fi area designated below!

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Matsumoto Kiyoshi Ginza 5th Store

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Behold the Outstanding ‘Grilling’ Technique at Kurumaya Vol.2

Grilling is one of the three principal cooking techniques that have come to define Japanese cuisine. At fine dining restaurant, Kurumaya, you will find a diverse menu reflective of the chefs’ exquisite grilling technique. When preparing Japanese cuisine, it is important to master the art of manipulating fire in order to bring out the flavors of each ingredient fully. At Kurumaya, the chefs selectively vary their grilling between traditional grilling, charcoal grilling and sautéing to best match each ingredient. Experience this luxury by having a meal at Kurumaya, which is located in the monumental Kabukicho of Shinjuku, next to the new 30-stories tall Hotel Gracery Shinjuku due to open in the Spring of 2015.

Charcoal grilling skill refined through the pursuit of the richest taste Kurumaya’s top notch charcoal grilling is the result of the restaurant’s devout chase for the best tasting Japanese cuisine. The chefs have especially put in a lot of time and effort to develop this skill, as charcoal grilling brings out certain textures and flavors in the ingredients that can only be attained through this particular practice.

At Kurumaya you can enjoy crispy on the outside and juicy on the inside charcoal grilled yakitori (chicken skewers) and seasonal fish as well as aromatic dishes prepared using hobayaki, a type of grilling distinctive to Japan where bamboo leaf is used as a wrap; again, a technique that is cultivated through experience. By interchanging grilling styles, Kurumaya dishes are made to stimulate all the five senses.

The before and after of the handling of fire makes all the difference in quality Seiyo Kappo Kurumaya, Kurumaya’s Western cuisine on the B1 floor, carefully manages both the before and after of the handling of fire. For example, before grilling the meat, it is brought to room temperature before grilling to produce an evenly grilled delicious meat. In the case of sautéing, Kurumaya is mindful of using a certain thickness of frying pan in order to cook juicy meat without losing the delicious fat. By doing so, Kurumaya is able to meet a high standard, using impressive skills that best prepare each ingredient and in a way that continues to attract patrons. In this way, Kurumaya continues to incorporate advanced cooking techniques that can only be attained through a long pursuit of the best-tasting high quality dishes.

Kurumaya Honten •Address: Kabukicho 2-37-1, Shinjuku

•Access: 7-min. walk from JR Shinjuku

Station or 3-min. walk from Seibu Shinjuku Station (Western cuisine can also be enjoyed in the basement)

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•URL: http://www.kuruma-ya.co.jp

Gaudy, Flashy and Hilarious Robot Restaurant Located deep below Shinjuku’s wild Kabukicho district, Robot Restaurant offers a bizarre but enchanting entertainment show with gigantic robots and bikini-clad girls. Ranked number 16 on TripAdvisor’s Japan’s Top 30 Most Popular Tourist Destinations for 2014, it is surely the hottest place to enjoy the glamorous nightlife of Tokyo.

The Room Worth More Than Waiting For Step into the extravagantly glittering waiting room and be immediately carried away to a different world. While having a light meal or drink, feast your eyes on a musical performance by futuristic gladiator-costumed musicians. Of course this is only the prologue.

World Class Act After being led to the basement and taking a seat at the auditoriumlike hall, the show starts with a big ‘DON!’ with red- and white-wigged ladies drumming loudly on flashing Taiko drums, all of which reflect the Japanese matsuri or festive spirit.

Gigantic Finale With Giants Act by act, the show gains excitement, as high-tech electronics and enormous robots, including a shining neon tank, a snake robot and a huge fembot, take part in the performance. These join together with energetic dancers and a DJ under the flashing laser lights. By the final rave, you will surely be out of your seats exhilaratingly waving your glowstick! For your personal memorabilia, don’t leave without taking a photo with the towering robots at the end of the show.

Robot Restaurant Time: 16:00-23:00 (Shows: 16:00 / 17:55 / 19:50 / 21:45) Address: Kabukicho 1-7-1, Shinjuku TEL: 03-3200-5500 Admission: 6,000 yen Access: 5-min. walk from JR and Tokyo Metro Shinjuku Station.

URL: http://www.robot-restaurant.com/

*Robot Restaurant will be closed for maintenance 12/31 – 1/3 WAttention Tokyo

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T O K Y O M U S T D O Explore Tokyo through the eyes of Tokyoites as they share their favorite secret hideaways.

Salvatore Giudice Born and raised in upstate New York, Salvatore came to Japan in 2010 as a developer for a telecom company after working for various companies in Boston and New York, including Fidelity Investments. He currently at Mujin, a robotics company.

1 KAITENZUSHI NEMUROHANAMARU Dining at a rotating sushi restaurant is a must do in Japan. You can find them everywhere in Tokyo and the great thing about them is that you don’t have to know the names of the fish - whatever looks good on the conveyor belt, just grab it and you won’t be disappointed! This place in KITTE building right outside of Tokyo Station offers very fresh fish and great service; they even give you real oshibori during lunch. If you’re not sure what to try, get my personal favorite item, the fresh scallop from Hokkaido.

3 Nouryousen Cruise This is an absolute must do for Tokyo nightlife in the summer. Every night, all summer long, this boat cruise leaves from Takeshiba pier loaded with “genki” (lively) university students dressed in yukata. The two-hour booze cruise takes you down past the rainbow bridge to Haneda airport and back. It’s a fantastic opportunity to spend the evening practicing your Japanese with a captive audience of several hundred inebriated Japanese college girls. What more could your single “gaijin” friends possibly want. Tickets are 2,600 JPY per person and can be purchased online and paid for at your local convenience store. ;)

KAITENZUSHI NEMUROHANAMARU http://jptower-kitte.jp/floor_info_en/5F.html 1-min. walk from Tokyo Station (JR/Marunouchi Line) Marunouchi 2-7-2, Chiyoda

Nouryousen Cruise http://www.nouryousen.jp/ (Japanese) Boat leaves from Takeshiba pier 5-min. walk from Hamamatsucho Station (Yamanote/Keihin-Tohoku/Tokyo Monorail Haneda Airport Line)

2 David’s Deli This is one of my favorite restaurants. It’s one of the few places in Tokyo that specializes in Israeli cuisine and has always been a hit with my friends: they like the fact that the deli offers a healthy alternative to burgers and pizza. Here they offer a broad selection of vegetarian items as well as an amazing selection of authentic Israeli deserts. So you are sure to find something for everyone without leaving anyone disappointed.

David’s Deli http://www.davidsdeli.co.jp/ (Japanese) 3-min. walk from Shirokane-takanawa Station (Namboku/Mita Line) Mita 5-13-13, Minato

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WAttention Tokyo

4 String cheese & kani-kama (imitation crabmeat) Convenience stores in Japan are awesome! They’re everywhere, practically around every corner and almost all are open 24/7. They offer a variety of items including my favorite snack size string cheese and imitation crabmeat. The string cheese comes with various flavors: garlic, Jalapeño, and scallop (pictured), whereas the imitation crabmeat comes in 10 little pieces with individual wrappers.

gouk - “Wa” Designs That Knows No Borders Fashion brand gouk has been making waves in the industry for its eclectic “Wa”-centric (Japanese) designs. The lovechild of two creatives, gouk sprouted upon a simple realization and bud into a notable brand attracting artists such as the Wagakki band (who collaborated with gouk for their music video “Tengaku”) and the Japanese confectionary kameido (for a limited edition senbei or rice cracker). Today we sat down with Takeshi Kunitomo, the fashion designer behind it all.

Takeshi Kunitomo Takeshi graduated from Bunka Fashion College in 1991 and started designing for KINCS (formerly known as S-inc) in 1993. He launched his first brand T.KUNITOMO, following with gouk in 2003.

I hope that people who love “ Japan will also come to love gouk

”

The meeting of a fashion designer and a textile designer who shared the same love for Japanese culture was all it took for gouk to take physical form. With one being Japanese (Takeshi) and the other British, Takeshi realized that the “Wa” the world sees is completely different from the “Wa” perceived by the Japanese: “When the world thinks of Japan they think of manga, cosplay and a mix of Chinese and Korean cultures.” With this realization, Takeshi was inspired to create a line that appeals to a universal audience.

Takeshi says his passion for Japanese culture and his concept of artistry can be traced back to his childhood when he used to collect Ko-Imari (an Edo-period porcelain featuring elegant blue-and-white designs). By incorporating traditional Japanese patterns and motifs into new styles, Takeshi produces a new type of “Wa” relatable even to a foreign audience: “I hope that people who love Japan will also come to love gouk.” Interweaving the “Wa” of the East and West, Takeshi creates designs which bring Japanese culture to the world.

Since its launch, gouk has attracted much attention for its edgy Japanese style that reflects the various dimensions of Japanese culture, ranging from contemporary Lolita to timeless kimono wear; everything from accessories to shoes is brushed with this distinctive “Wa” touch. This year, Takeshi started the Musubi Project, which sees a new “Wa” artist being invited to work with gouk every three months.

Named after the word “to tie” or “musubi,” this project aims to tie one artist to another. The 4th Musubi Project is slated for launch on January 23, 2015.

Find gouk at their KINCS (gouk) flagship store, Laforet HARAJUKU and their newly re-opened Shinjuku Marui Annex branches in Tokyo.

Left: [gouk MIYABI] gouk s wa-loli (Japanese-Lolita style) and wapunk themed womenswear line.

Right: [gouk SAMURAI] gouk s new Wa themed menswear line.

MUSUBI PROJECT No.4

「Chirimenzaiku」gouk x Drosselmeyer Obasan Accessories made with leftover kimono textile using the traditional chirimenzaiku technique. *It is only available at the KINCS (gouk) flagship store and Shinjuku Marui Annex branch.

Available from January 23, 2015.

KINCS (gouk) flagship store *ring the intercom to enter Hours: 11am – 7pm, closed on Sundays Address: A zabu 2-22-5 1F, Minato Access: 13-min. walk from Omotesando Station (Ginza /Chiyoda /Hanzomon Line) URL: http://www.gouk.jp (Japanese) http://world.kincs.ws/ WAttention Tokyo

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A BITE-SIZE BREAK IN TOK YO

VOL.6 K AGUR A Z AK A - A GLIMPSE OF THE EDO PERIOD

T O K Y O H A L F - D AY S A N P O SANPO

さんぽ［散歩］

WAttention’s Tokyo Navigator

Amber Liu Taiwan-born Amber is a big fan of Japanese lifestyle goods and stationery. Exploring new shops during Sanpo is her favorite thing to do in Tokyo.

Noun. Sanpo is the act of walking that aims to refresh oneself or simply satisfy one’s curiosity, sometimes without a particular destination in mind.

Kagurazaka is also known as “little Kyoto.” Unlike other modern shopping districts in Tokyo, it still retains the traditional atmosphere of the Edo period.

The Kagurazaka Dori main street in between Kagurazaka and Iidabashi stations is a one-kilometer slope lined with shrines, temples, fashionable cafés and restaurants. If you explore into the back streets of Kagurazaka, you will find classical Japanese scenery composed by cobblestone alleyways, cats, geisha houses and high-end Japanese restaurants.

START

Stop 5: FUJIYA

Stop 1: la kagu

The reason why the FUJIYA Kagurazaka store is a mustvisit is the “Pekochan yaki” — the traditional Japanese red bean paste sweet made in the shape of FUJIYA’s mascot Peko-chan. You may see the chain sweet shop FUJIYA everywhere in Tokyo, but the Kagurazaka store is the only place that sells it. Peckochan yaki comes in 7 flavors. I personally love the cream cheese one.

Formerly a book warehouse, la kagu has been refurbished into a complex lifestyle store. Renowned Japanese architect Kengo Kuma kept the original structure and appearance of the warehouse to preserve harmony with the nostalgic streets of Kagurazaka. The inspiring complex is packed with bookstores, outfit shops, cafes, and groceries, all of which are managed by outstanding curators from each field.

Stop 4: Atamiyu Stairs The Atamiyu Stairs is a famous filming spot for the Japanese drama “Haikei Otosama.” Along the stonepaved stairs, you can find several cafes and restaurants refurbished from historical old houses. It is said that the teriyaki chicken shop “Tori Chaya” and the lovely public hot bath “Atamiyu” are must-visit locations. The atmospheric night scenery of Atamiyu Stairs when lit up is also highly recommended.

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WAttention Tokyo

Stop 2: AKAGI CAFÉ Stop 3: Zenkokuji Temple Originally built in 1595, the Zenkokuji Temple is a historical spot over 400 years old. Based on the instruction of the first Shogun Tokugawa Ieyasu, the Buddhist temple offers a prayer for ensuring safety throughout the country. Zenkokuji Temple used to be the center of activities in Edo-period Kagurazaka. The gate guardian of Zenkokuji Temple is a pair of stone tigers, which is very rare because normally the gate guardian of Buddhist temples in Japan come in the shape of a lion or dog.

AKAGI CAFÉ is another spot where you can see how Japanese architect Kengo Kuma blends traditional and modern architecture. The quiet and cozy cafe is located right next to the AKAGI shrine; through the big window you can enjoy scenery of the shrine with a cup of coffee or tea. Traditional Japanese weddings are held here often.

It definitely deserves to be seen because it is so photogenic.

Information

Zenkokuji Temple http://www.kagurazaka-bishamonten.com (Japanese)

la kagu http://www.lakagu.com (Japanese)

Atamiyu Stairs http://kagurazakaguide.web.fc2.com/1080.html (Japanese)

AKAGI CAFÉ http://www.akagi-cafe.jp (Japanese)

FUJIYA http://shop.fujiya-peko.co.jp/b/fujiya/info/60492/ (Japanese)

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Sizzling Hot Teppanyaki

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The Ultimate Japanese Experience

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coming up and the country currently experiencing a low currency, more opportunities for investment

offers a special English plan for overseas visitors, where you can experience the traditional aspects

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of Japanese culture firsthand. Learn about the art of tea ceremony, sword craft, Japanese

Japanese black cattle beef, as well as tasty seafood such as abalone and Japanese spiny lobster. With each dish prepared on the iron cooktop in front of your seat, you can savor it until the very last bite.

Here at their Shinjuku branch, you can have a meal while overlooking the restaurant’s bird’s eye view of Tokyo, 200m above ground.

prices. Here your needs come first.

calligraphy and/or Kimono dressing under the supervision of a specialist.

The Original Teppanyaki

Steak Misono URL: http://www.misono.org/en/

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Addr. Dairakuji-machi 384-6 Hachioji Tel. 042-697-7571

Time: Group 1 10am – 1pm ; Group 2 1pm – 4pm URL: http://hisui-tokyo.com/visitors

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Real Estate Agency / Maruki Sangyo Limited Company

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WA Bulletin See watts' up in Tokyo!

OPEN 12/13!!

©Yoshinori Mizutani [Courtesy of Artist and IMA gallery]

Feel Like an Art Collector

The Chocolate Dream Continues

An English lecture on up-and-coming Japanese photographers will be held at IMA STORE CONCEPT, a commercial space specializing in photography and consisting of Ima Gallery , Ima Books, and Ima Café . Led by acclaimed amana photo collection s chief director, Taka Kawachi, learn about emerging young Japanese photographers, their art pieces, and why art collectors from all over the world are so intrigued

The internationally popular chocolate brand, MAX BRENNER CHOCOLATE BAR, is opening their 3rd branch in the 1st floor of Hiroo Plaza on the 13th of December. With chocolate expressed everywhere from its packaging to its interior design, it is as if you have entered into a Chocolate theme park. In addition to their signature dishes such as the Chocolate Chunk Pizza, this branch exclusively offers their original berry-filled Tooty-Fruity Pizza and a special party plan

by them.

where you can B.Y.O. (build your own) cake. Dine or purchase an item on their opening day and receive a free slice of the Chocolate Chunk Pizza!

[Emerging Young Japanese Photographers; Who is buying?]

Date: Dec. 12, 2014 (Fri) Time: 12pm – 2pm Fee: Free

IMA CONCEPT STORE URL: http://imaconceptstore.jp/list/english *Please make reservations in advance online

30 WAttention Tokyo

MAX BRENNER CHOCOLATE BAR

WAttention Tokyo 英文編集ライター募集 「WAttention Tokyo」では英文編集ライターを募集して います。弊社はフリーマガジンやウェブサイトを通じて、 日本文化や歴史、日本製品、技術力、また日本全国 の各地方の魅力を世界に発信しています。ジャパンカル チャーを国内外の人々に伝えたいというパッションと興味 をお持ちの方、ぜひお問い合わせください。ネイティブ レベルの英語力要、 英文ライティング経験者歓迎、 フリー ランス契約可。履歴書に、東京でのあなたのお気に入 りの場所についての紹介レポートを 500words 程度の 英文にして添え、下記メールアドレスまでご応募ください。

和テンション株式会社

HIROO PLAZA

E-mail: recruit@wattention.com URL: www.wattention.com

URL: http://maxbrenner.co.jp/ (Japanese)

Tel. 03-6418-5701

Addr. 東京都渋谷区渋谷2-3-8-401

Where The History of Japan s Fine Tableware Began Established in 1904, Noritake was the first company to succeed in making western-style tableware in Japan.

Synonymous with supreme craftsmanship and elegant style, Noritake s fine tableware has been loved throughout the world as its beauty has continued to transcend over the ages.

Shikisai Rondo Collection Motifs such as cranes flapping in the sky, plum flowers blossoming in silence, and the vivid Kakitsubata (Rabbit-ear iris) which colors early summer, have been cherished by painters since ancient times. This fantastic collection is rimmed with midnight black and brilliant gold.

Photo image: Plate 27cm Pair set [Cherry blossom & Autumn leaves]

Noritake GINZA

Noritake SAKAE

•Hours: 11:00~19:30, closed during New Year holidays •Address: Bunshodo Building 2F, 3-4-12 Ginza, Chuo-ku, Tokyo •TEL: 03-3567-6121 •URL: http://www.noritake.co.jp/ tableware/shoplist/ginza.html

•Hours: 10:00~18:00; closed on the 1st and 3rd Sundays •Address: 2-1 Shin sakaemachi, Naka-ku, Nagoya, Aichi •TEL: 052-951-0561 •URL: http://www.noritake. co.jp/tableware/shoplist/ sakae.html