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Marketing they complete their internship. In addition to working at their internship site, students attend seminar or individual sessions that will deal with theoretical, practical and ethical aspects of work. Together with the internship supervisor, a project is defined for the student that will add value to the organization and that will help the student build expertise and confidence in an area of mutual interest. The student completes the project as part of the internship. Fall, spring and summer semesters. 4 credits Prerequisites: INT1001, completion of two of the four courses: MGMT2200, MGMT2307, MGMT3302, MGMT3305, and permission of instructor. This course is limited to management majors.
MGMT4178 Directed Study This course is limited to seniors.
Course Descriptions for Arts and Sciences
Fall and spring semesters. 4 credits Prerequisite: Permission of instructor
MGMT4303 Strategic Management This is the capstone course of the management curriculum. This course focuses on the formulation and implementation of strategy. Students use tools and knowledge from other courses to extract, develop, and make sense of technological, financial, economic, marketing, operational, geographic, and human information. Emphasis is placed on the strategy process (assessing company performance, identifying problems and possibilities, developing strategies, p utting strategies and plans into action) as well as the ethical issues and social responsibilities that should be addressed in the f ormulation and implementation of strategic decisions. Traditional and live cases and/or simulation exercises will be a pedagogical component of this course. Fall and spring semesters. 4 credits Prerequisites: MKTG2200, MGMT2307, MGMT3302, MGMT3305 and senior standing
Emmanuel College
MARKETING MKTG2200 Principles of Marketing This course focuses on the total system of interactive business activities involved in the movement of goods from producers to consumers and industrial users. It involves analysis of the marketing functions performed by the manufacturers, wholesalers, retailers, agent middlemen, and market exchangers. This course examines consumer and industrial products and services; private, public, for-profit, not-for-profit organizations; as well as the social, ethical, and legal implications of marketing policies. Students evaluate pricing, branding, choice of distribution channels, selective selling, and the planning and implementation of sales programs. Emphasis is on a managerial approach to making responsible marketing decisions. Fall and spring semesters. 4 credits Prerequisites: MGMT1101
MKTG2500 Consumer Behavior Consumer behavior includes the study of concepts and methods that help us learn about consumers’ shape intentions, activities, and motivations. We’ll look at consumers as individuals and as part of groups in learning how they think and make choices as consumers. Individual, family, and group buying decision processes will be examined. Cases will be considered in class to develop a “hands on” feel for the usefulness of consumer behavior topics and research. Consumer behavior is a dynamic, exciting field whose study is the consumer. And it is the KNOWLEDGE of the consumer, which enables marketing managers to plan effective marketing strategies, to generate satisfactory product designs, to communicate clearly with target markets, and to enhance consumer quality-of-life. Fall semester. 4 credits Prerequisites: MGMT1101
