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Marketing MKTG4200 Marketing Strategy This course provides a capstone class for undergraduate students with prior background in marketing to integrate their learning in marketing (“put it all together”). It examines the marketing management concepts underlying both consumer and industrial marketing strategy and tactics. It helps students learn to think strategically when making and implementing marketing decisions (“strategic decision making”), apply specific analytical approaches and tools for understanding customers, competition, and markets (“applications of marketing data and information”), and develop an appreciation for the relationship between marketing and the other functional areas of business. Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout the organization about the current market and how it may change in the future, (2) identifying opportunities for delivering superior value to customers, (3) positioning the organization and its offerings to best meet the needs of its target markets, and (4) developing a coordinated marketing program to deliver superior customer value.
Course Descriptions for Arts and Sciences
Spring semester. 4 credits Prerequisites: MKTG2200, MKTG3110, MKTG3501, MKTG3322 or MKTG3422, and senior status
MATHEMATICS MATH0118 R for Statistics Lab In this course, students will learn R for performing statistical analyses. R is a powerful statistical software which is free and widely available. The workshop will get students familiar with R syntax and to use the software for analyses. Fall and spring semesters. 0 credits Prerequisite: MATH1117
MATH1101 College Algebra Quantitative Analysis (QA) Quantitative Reasoning (QR)
This course provides a foundation in the skills and concepts of algebra, including linear, quadratic, exponential and logarithmic equations and functions. Applications to real-world problems are emphasized throughout. The course is designed primarily to prepare students for further study in business and the natural and social sciences. Fall and spring semesters. 4 credits
MATH1103 Precalculus Mathematics Quantitative Analysis (QA) Quantitative Reasoning (QR)
This course is designed to prepare students for calculus (MATH1111). It includes the study of polynomial, exponential, logarithmic and trigonometric functions and their graphs. Fall and spring semesters. 4 credits Prerequisite: Satisfactory score on the math placement exam or MATH1101
MATH1105 Mathematical Reasoning for Modern Society Quantitative Analysis (QA) Quantitative Reasoning (QR) Social Justice (SJ)
This survey course introduces students to some applications of mathematics and quantitative reasoning with a particular emphasis on how mathematics can be used to spotlight and analyze issues of social justice. The topics chosen will depend on Emmanuel College
