H E A LT H
Keeping Up With the Collagen Craze By Liesl Lamprecht
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ollagen is all the rage right now, with the trend-setting ‘collagen cult’ making this buzzword supplement an everyday staple in beauty routines and morning coffees and smoothies the globe over. The health industry has quickly caught up with the hype, hailing collagen as the modern-day fountain of youth and a miracle remedy for smoothing wrinkled skin. Nowadays, you’ll see a range of creative collagen products lining the aisles of supermarkets, as well as health stores. From coffee creamers to fruity chews, single-serving sachets and even collagen hair spray, there seems to be no limit to the variety of ways you can get your collagen fix. So what’s all the fuss about?
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Let’s start with the basics: what is collagen?
COLLAGEN CRASH COURSE Collagen is the most abundant protein found throughout the body, but particularly in the skin, bones, tendons, ligaments, teeth, joints, and connective tissues. It is often described as the building block or glue of the skin, aiding in elasticity and plumpness, amongst other benefits.
