The Home Front October Issue

THE HOME FRONT

OCTOBER ISSUE

I’m still on a high from last month’s trip to Joburg. We were able to invest energy in the Joburg stores and celebrate our unique heritage with the launch of the ‘Storytelling’ campaign. Our Kramerville store hosted the names and faces event and in-house fashion show; a chance for our Gauteng teams to meet and socialise, get their photos taken and feel inspired by our new in-store fashion look and feel. It was so energising to see our teams connecting. I loved the vibe and was so inspired by the sense of togetherness – it felt like a celebration of everyone and everything that goes into our brand. I was so proud of what we’ve created together.

The film premiere was hosted at the Fourways store (you’ll find the link to the video in this issue of The Home Front and on our social media channels). It marked the start of the campaign and played host to many influential people. It was an opportunity to meet and mingle with the Joburg market, form relationships and acknowledge our own distinctive legacy. All 120 guests were able to experience the true essence of the brand. It was clear to me that Weylandts is loved and admired by many.

Let’s keep this energy alive as we gear up for a great summer season.

STORYTELLING

STORYTELLING

MEET OUR CAPE TOWN RETAIL TEAMS

Get to know the Green Point and Durbanville retail teams through photos and a video shot by our in-house creatives.

Videographer: Nicola Austin

Photographer: Robyn Thompson

Stylist: Jemma Dendy Young Director: Courtney Smith

WATCH THE VIDEO

GREENPOINT

Cape Town Retail

CHRISTELLE WAIT

Senior Sales Consultant

To be successful in this job you literally have to be a jack of all trades – from a handyman to a decorator, to an accountant, psychologist, friend, mother, father and child, all in one body. When I’m not at work you’ll find me in a yoga studio, on the mountain, or SUPing on the water.

BIRTHDAY: 2 AUGUST

WESLUBBE STANDER

Retail Manager

You might not know this, but I can smell BS a mile away. When I’m not at work, you’ll find me procrastinating against all the tasks I didn’t get done at home. My goal in life is to have faith and to not take things too seriously.

BIRTHDAY: 22 DECEMBER

CHARNE DE WIT

Sales Consultant

What people may not know about my job is that it’s not always easy, especially when life becomes all consuming. To travel and experience more of the world is really important to me.

BIRTHDAY: 15 JANUARY

JANINE JANSEN

Sales Consultant

Having joined this year, I’m new to the Weylandts family. I don’t just sell furniture; I sell a lifestyle. I’m studying communications next year as I aspire to be a radio presenter.

BIRTHDAY: 17 OCTOBER

BENNET KOEN

Senior Sales Consultant

At Weylandts it’s important to embrace the history and story of every product, and fundamentally become Weylandts in every aspect. It nurtures my love to paint, work in the garden and spend time with my family.

BIRTHDAY: 17 MAY

SVEN FOWLER

Sales Consultant

The people I work with have become my family. Being able to sit on my boat, fish all day with my family and not have a care in the world – that’s my life goal.

BIRTHDAY: 24 OCTOBER

JASMIENA BABOO

Sales Consultant

What people may not know about my job here is that I run the show. ;) My goal in life is to be an amazing role model to my kids and teach them to live life with kindness.

BIRTHDAY: 21 NOVEMBER

TIM HAMBIDGE

Senior Sales Consultant

According to some, I have a superiority complex – shock horror! As becoming a Real Housewife is off the cards, my goal in life is to start my little family.

BIRTHDAY: 28 FEBRUARY

GERRIT JANSEN VAN VUUREN

Senior Visual Merchandiser

SORAYA BENN

Homeware Visual Merchandiser

I’ve been part of the Weylandts family since 2009! Even after so many years in homeware merchandising, I’m as passionate about my role as the day I first started.

BIRTHDAY: 30 APRIL

SHAUN SUTHERLAND

Sales Consultant

My life goal is to complete my psychology doctorate, become fluent in Java or C++ and live in Anchorage. Paragliding, free diving and gaming are my hobbies, but nothing beats my wife and cats.

BIRTHDAY: 20 APRIL

NURAAN SALIE

Sales Administrator and Inventory Controller

I love being outdoors with my family. At work I’m actually Tim’s PA. ;)

BIRTHDAY: 31 JANUARY

YUSROH ARIEFDIEN

Sales Administrator

I’m the face of the Green Point store (sssh don’t tell the others). My goal in life is to be content with whatever is placed in my path – which hopefully includes big wins and small losses.

BIRTHDAY: 27 MAY

SHAHEEM JANUARY

Assistant Visual Merchandiser and Basement Assistant

You might not know this, but it’s important that I rest my mind and body so that I can reboot.

BIRTHDAY: 27 AUGUST

DILLON GRACE

Basement Assistant

When I’m not at work I love spending time with my children. My goal in life is to one day own a logistics company.

BIRTHDAY: 13 FEBRUARY

JUDICAEL MAKOSSO PILPASSY

Assistant

LUTHER MARTERS

Basement Assistant

I love spending time with my family and kids. My goals I’ll keep to myself.

BIRTHDAY: 15 MAY

TANIA JANSEN

Kitchen Assistant

Not many people make as good a coffee as I do. Being with my family is my favourite way to spend time.

BIRTHDAY: 6 JULY

Cape

Retail

ROZANNE MARAIS

Sales Consultant, Key Account Manager

I’m a complete Weylandts addict. I want my entire house to look like a Weylandts showroom. My goal in life is to be a business owner – it doesn’t matter how big or small, I enjoy the responsibility and revel in the rewards of hard work.

BIRTHDAY: 2 NOVEMBER

VINCENT HORN

Senior Sales Consultant

I don’t have one dream or goal. Besides winning the PowerBall and building my dream home in Italy, I’d love to own a yacht or sailboat and see as many beautiful places. as possible. The facet of my job I love most is creating designs for clients and joining in on site visits.

BIRTHDAY: 25 SEPTEMBER

MELISSA SHAW

Sales Consultant

It’s a privilege to assist clients with their interiors; I get to play ‘house house’ all day. I have an abundance of energy that I need to release creatively with painting, furniture design, interior decorating, modeling and exercise.

BIRTHDAY: 18 OCTOBER

HALEY PAYTEN

Sales Consultant

People may not know this, but I can actually do admin. ;) When I’m not at work I enjoy cooking and baking. Travel and finding a good life balance in life is really important to me.

BIRTHDAY: 24 JANUARY

KIM PEARCE-HERWELS

Sales Administrator

In life and in work, I’m a fixer. Being a mom, I don’t have a lot of time, which is likely why I really enjoy time alone. My husband and I love just spending the day together.

BIRTHDAY: 25 FEBRUARY

SAFARAAZ KING

Sales Administrator

Weylandts is so different to where I worked before, but I’ve come to love the job and the company. I would like to study interior design; I’d love to grow in my role.

BIRTHDAY: 18 MAY

DELWIN COETZEE

Visual Merchandiser

Contrary to popular belief my job is not just about styling and making pretty, there’s a lot of admin too. My dream in life is to own my own interior design and styling company.

BIRTHDAY: 7 FEBRUARY

LAVELL MORRIS

Durbanville Basement Supervisor

My work adage is to always do what’s best for the company. When I’m not at work I spend time researching the stock market. This equips my lifelong dream to build generational wealth.

BIRTHDAY:

FAHEEM DAVIDS

Basement Assistant

Something people don’t know about my job is that it’s not easy to adapt at Weylandts, but I learn each day. Fitness and sport are my passions outside of work. My goal in life is to have a family.

BIRTHDAY: 14 AUGUST

BONITA CLASSEN

Kitchen Supervisor

I’ve been working at Weylandts since 1999! Making coffee isn’t just a job it’s a passion and I really enjoy connecting with my colleagues. Relaxing and spending time with my grandchild are my favourite activities. My dream is to own my own coffee shop one day.

BIRTHDAY: 17 FEBRUARY

NEW TO THE FAMILY

NOTHOKO

NICKY DE WAAL

MOVING ON UP

Congratulations to the following people who have recently changed positions within the company. We’ve also had some internal transfers, and are proud to be building careers at Weylandts.

DESIRE PHAKATHI

Basement Assistant, Bedfordview Transferred from Sandton to Bedfordview

GEORGINA WEYLANDT

Promoted to Junior Homeware Buyer, Head Office

LAZOLA WAYIZA

Promoted to Mid Sales Consultant

Transferred from Sandton to Bedfordview

MPHO MASHIKE

General Assistant, Joburg DC

Transferred from Bedfordview to Joburg DC

PHUMLANI THOBANE

Promoted to Mid Sales Consultant Transferred from Sandton to Fourways

SEITHATI LEKHOOANA

Appointed as Customer Care Advisor Transferred from Sandton to Customer Care

THULISA MADLOLO

Promoted to Mid Sales Consultant, Bedfordview

REFER A FRIEND AND GET REWARDED

Keep a regular eye on the vacancies page on our website to see which positions we are looking to fill at head office or in sales. If you refer a successful candidate, and they pass the probation period, you’ll receive a recruitment bonus.

RETAIL

Sales Consultant

R 5,000

VM, point of sale

R 3,500 Basement R750

HEAD OFFICE

R 5,000

Payment of the recruitment bonus will be made upon successful completion and sign-off of the probation period (thee or six months, depending on the level of the position). Hiring/line managers will not be eligible for the recruitment bonus.

The number of referrals you can make is unlimited, but please make sure that your friend:

1. Meets all job requirements and

2. Is interested in the job opportunity before referring them to us.

Weylandts reserves the right to review and amend the recruitment bonus policy at any stage.

REFER A FRIEND

Ronel Muller, Gizmo & Moritz from PurchasingHead Office.

SPACES TO LIFE

WEYLANDTSTUDIO

WEYLANDTSTUDIO

PROMOTIONAL IN-STORE POP-UP

Weylandtstudio and Marketing have collaborated on the design of an in store popup, launching in the Fourways store first. The display will advertise the services offered by Weylandtstudio and introduce it to the Joburg market. This promotional exercise is designed to inform and educate customers of our interior design offering in an interesting and engaging way. Different samples of fabrics and finishes, tiles and tactile offerings will encourage viewers to engage with the service and bring their own projects to life.

RETAIL

Want to know who’s getting closer to walking away with one of three dream holidays next year? Have a look at our Alchemy Awards leader board to see which of your colleagues are going for gold. We’ve got the Alchemist and Apprentice leaders, as well as a monthly leader board to show you who performed best last month. We’ve also announced the August bonus-points winner, and have revealed September’s double incentive to earn additional points.

THE ALCHEMY ACCOLADES

LEADER BOARD

Which one of our sales consultants is heading on a two-week international getaway in 2023? The score board will be updated monthly to keep track of who’s leading this exciting Weylandts incentive.

Jasmiena Baboo, Yusrof Ariefdien, Tim Hambidge & Nuraan Sallie from Cape Town Retail.

THE ALCHEMY ACCOLADES

EARN BONUS POINTS IN OCTOBER

The October bonus point will look at any active quotes as at 30/09/2022 end of day, and quotes created between the period 01/10/2022 – 31/10/2022.

• The value invoiced as at 31/10/2022 from these quotes will be determined.

• This invoiced value will then be divided by the consultant product target.

• The consultant with the highest % wins the bonus point.

Example:

Consultant A has a product target of R980,000.00 for October 2022.

Consultant A has R480,000.00 worth of open Quotes at 30/09/2022. Consultant A generates R900,000.00 of Quotes throughout the October month (01/10/2022 – 31/10/2022)

Of the R480,000.00 opening quotes the consultant invoices R270,000.00

Of the R900,000.00 quotes generated in October the consultant invoices R320,000.00

The consultant achievement is: (R270,000.00 + R320,000.00) / R980,000.00 = 60.2%

Award

The consultant with the highest %, during the month of October, receives 10 bonus points.

Chris Weylandt

THE ALCHEMY ACCOLADES

IT COULD BE YOU

Every time you offer your customers top-quality service, introduce a new client to our products or make a great sale, you’re one step closer to being The Alchemist.

Let’s have fun as we go for gold!

VISUAL MERCHANDISING

VISUAL MERCHANDISING

BEFORE AFTER

TO HAVE A VISION AND CHASE THE IMPOSSIBLE

WORDS BY SONJA DU PLESSIS

At the beginning of this year we introduced vertical thatching to our winter ’22 range. The summer prior we decided to elevate this even more and traverse a road not yet taken. Wait for it… We decided to burn a pattern on the vertical thatching. Despite hesitation from most – fire and thatch an unlikely pairing – I discovered an incredible artist by the name of Petra Maierhofer, who was prepared to take on this groundbreaking task. After much research, she faced unprecedented territory.

Petra and her husband did numerous samples and tried various avenues to achieve the mind-blowing results. It was a pleasure to work with someone who understood my vision and was willing to take on the risk and create innovative art. Please visit the Green Point branch to enjoy the final product, also executed in the Fourways and Brooklyn stores.

DISTRIBUTION CENTRE

DISTRIBUTION CENTRE

CONGRATULATIONS

This month we extend a huge congratulations to Selwyn Williams, forklift driver in the Distribution Centre, for passing his code 10 driver’s licence.

Selwyn started at Weylandts in 2015 as a general assistant in the homeware department, following which he became a forklift driver in 2016. He continues to work as a forklift driver in the furniture department DC. Well done Selwyn!

RYAN FREDERICKS

General Assistant, Cape Town DC

GAVIN KRUGER

Receiving Team Leader, Cape Town DC

We also acknowledge these employees for going above and beyond in their roles by receiving their code 10 driver’s licenses, too.

WE SHARE OUR STORIES MARKETING

MARKETING

Our film, ‘Storytelling with Chris Weylandt’, is out!

The film, directed by Lebogang Rasethaba, launches our ‘Storytelling’ campaign. We celebrated this milestone with a high-calibre premiere in Joburg.

OUR STORYTELLING FILM PREMIERE

WITH CHRIS WEYLANDT

The dinner event, hosted at our Fourways store on Thursday 15 September, was attended by Joburg celebs and hotshots in the creative industry, as well as top interior designers and some of our most special customers. Siyanda Bani, Thuli Mola, Amanda du-Pont, Trevor Stuurman, Donald Nxumalo, Mandla and Naledi Sibeko, Cassandra Twala, Pieter Bruwer, Laduma Ngxokolo, Karabo Poppy and Boity Thulo were just some of the 120 guests in attendance.

It was an immersive experience, curated by Kraak, with installations created to mimic the naturescapes of Namibia that feature in the film. Chef Wandile Mabaso designed a menu to complement these elements, and DJ Gina Jeanz crafted a playlist especially for the night. TV personality Maps Maponyane was the MC and dazzled our guests with his engaging tales. All of these personalities shared their own stories throughout the night, in an event that was focused on storytelling.

The three levels of the Fourways store were transformed to depict aspects of the ocean, desert, boulders and fire – all seen in the film. Salt, sand, ash and stones highlights the different scenes. There was a handwashing experience upon arrival, accompanied by welcome drinks inspired by the salty sea. After the film premiere, guests were led up a level to enjoy canapés served on round stones, surrounded by steaming dry ice. They then got to have their portraits taken by photographer Anke Loots, alongside the iconic chair that appears in the film. Anke’s evocative naturescape photographs, captured in Namibia while this film was being shot, were printed in large format to welcome guests into a gallery-like setting before they took their seats at the long, winding dinner table on the third floor.

The event was an important one for us. It brought a new audience to our store, introducing potential clients to our brand in a very authentic way, while giving current high-calibre clients an experience that recognises their patronage. Johannesburg is full of opportunity and we will be doing more and more work to market to a top-tier sector in this part of the country.

KHUMALO

VUNDLA

STUURMAN

IMRAAN CHRISTIAN & LADUMA NGXOKOLO

AMANDA DU PONT

WHY STORYTELLING

This film marks the start of a new Weylandts campaign focused on storytelling.

Just as Chris shares part of his story in the film, we are encouraging others to share their own stories, talking about their environments and how the things they’ve grown up with, live with and choose to surround themselves with influence the things they do, create and dream.

Everyone has a story to tell. You don’t need to be a film director or famous chef for your story to be interesting. We are all storytellers in our own unique ways. Weylandts believes that by sharing our stories with one another we can inspire better ways of living. Our tagline for the campaign is ‘Design your own story’. It encourages people to keep dreaming and make their lives beautiful. Weylandts is, after all, more than just furniture.

WATCH OUR SHORT FILM

A FASHION SHOW FOR GAUTENG

We are all the Weylandts brand. The way we dress in our stores should be reflective of the brand we work for. Clients should immediately know they’ve stepped into Weylandts when they see us.

That is why, on Saturday 17 August, we held a fashion show at our Kramerville store for all Gauteng retail staff to get some guidelines on wardrobe options. Just like the previous internal event in Cape Town, it was a fun way to offer dress-code suggestions that encourage cohesion in our look and feel. Our very own models paraded these styles in what proved to be a jolly after-hours event, with Maison wine flowing all afternoon as we spilled out into the parking lot for what turned out to be a proper social event.

AN

UPCOMING NEWSLETTERS AND SOCIAL MEDIA CAMPAIGNS FOR OCTOBER

HOMEWARE

VASES

A range of new vases have been introduced to the collection, complementing the current ranges.

HOMEWARE

BEDDING LESS 25%

The new bedding collection is inspired by various landscapes. It features lightweight, breathable material; both dreamily warm and soft.

NEW PRODUCT

HOMEWARE FURNITURE

OUTDOOR SCULPTURES LEATHER CHAIRS

As we move towards summer, highlight the restock of our best-selling sculptures and the addition of the Deco, Crane, Poser, Stanton and Divers sculptural ranges.

Introducing the new ranges of leather chairs: Gaucho, Director and Sling chairs.

UPCOMING NEWSLETTERS AND SOCIAL MEDIA CAMPAIGNS FOR OCTOBER

NEW PRODUCT

HOMEWARE

MIRRORS

Functional design meets organic shapes. New additions include rose-tinted mirrors.

HOMEWARE

LIGHTING

Incorporating both high value and high design in nature-inspired shades, the new products include Peanut, Spiral, Hive, Atlantis and Core pendants.

DATES SUBJECT TO CHANGE

UPCOMING EVENTS AND ACTIVIES

We’ve got some exciting things happening in our stores and online over the coming weeks. Take note of these important dates.

20 OCT

31 OCT

2 NOV

HEAD OFFICE MASTERCHEF FINALE EVENT

HEAD OFFICE RELOCATION

CAPE TALK INTERVIEW TO DISCUSS THE STORYTELLING CAMPAIGN

The head office MasterChef contest continues with VM & Furniture departments cooking up a storm.

The Cape Town HQ is relocating to different addresses, based adjacent to the Green Point and Durbanville stores, as well as at the Distribution Centre in Epping.

Chris joins Bruce Whitfield on Cape Talk to discuss the Storytelling campaign. Listen in between 7:30-8pm.

We’d love to receive any comments or suggestions for this newsletter, so please feel free to drop a note to Zahrah, our marketing project manager, on zahrah.perry@weylandtshome.co.za.

Georgina Weylandt, Homeware BuyerHead Office.