C o l l e c t i o n T w o | 2 0 21
L IVI NG BY
DESIGN
GOOD DESIGN S H A P E S T H E WAY W E L I V E I t s hi f t s our p ers p ec t i ve s and inf luence s all as p e c t s of our li ve s . “I don’t like to overcomp lica t e d e sign. I love simp l e, t imel e s s s hap e s t ha t ce l ebra t e c ra f t s mans hip and ma t er iali t y in an innova t i ve and sus t ainab le wa y.” – Chr is Wey l and t O ur d e s ign pr inc ip l e s are int e gral to our brand and t hey guid e us in ever y t hing we do. We embrace t he e t hos t ha t goo d d e s ign is f und ament al to goo d li v ing. T his is how we li ve by d e sign.
DESIGN HAS INTENTION D e s ign’s rol e is to f ind s olut ions in an aut hent ic and a e s t he t ic wa y, w here f or m and f unc t ion merg e to enhance t he human ex p er ience.
DESIGN HAS LONGE VIT Y D e s ign is n’t f as hionab l e and do e s n’t t ake s hor tcut s . I t out li ve s t rends and al wa ys looks towards t he f ut ure.
D IN ING | SLIM LIN E D IN ING TABLE
DESIGN IS E VOCATIVE D e s ign is a ref l ec t ion of w ho we are and how we li ve. I t evoke s an emot ional re s p ons e and e s t ab lis he s a d e ep conne c t ion.
DESIGN IS HONEST Au t hent ic i t y is b ot h t he s t ar t ing p oint and t he re sul t of goo d d e sign. I t ’s an ex pre s sion of ma t er iali t y in i t s pure s t f or m. We us e t ra di t ional, handc ra f t s k ills and pre s er ve s oul and c harac t er.
S TA R AG E | 4 3
DESIGN IS RELE VANT D e s ign we a ve s p a t t er ns of his tor y and t ra di t ion into cont emp orar y li v ing. I t ’s b ot h a ref l e c t ion of, and comment ar y on, t he wor l d we li ve in.
DESIGN IS SIMPLE T hrough t he s imp l e s t dis t ill a t ion of a comp l ex id e a or proce s s , we br ing t he e s s ence of a pro duc t to li f e. T he ar t of l e s s d e sign l e a ve s s p ace f or s el f- ex pre s s ion.
DESIGN IS SUSTAINABLE D e s ign cons id ers t he env ironment w hil e cons er v ing t he pro duc t ’s l eg ac y. We s t r i ve f or a light imp ac t on our p l ane t t hrough t ime l e s s d e sign.
DESIGN IS CONSIDERED Design is thorough to the last detail. Qualit y is a habit of good design and relies on a relentless consideration of the concept and all aspects of the manufacturing process, from materialit y to handcraf ted skills.