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A Prudential California Realty home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each property, Prudential California Realty will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.
Kathy McCarthy This is my twelfth year selling real estate and I love it! I bring a unique background of accounting/ tax, financial planning, and insurance underwriting. This combination of financial knowledge, personal understanding, a drive to please my clients and a continuing ability to find the perfect home for buyers, and the right marketing strategy for sellers have led to a very successful career. As a realtor for California Prudential Realty, I have been awarded the Gold Chairman’s Circle Award, which is only awarded to the top 2% of realtors nationwide I have been a top producer for years in Northern Orange County. As a result of this success, I have had the opportunity to work with buyers and sellers in over 120 transactions ranging from $100,000 to $3,000,000 giving me a wealth of knowledge. In addition, I personally can put myself easily into the position of a buyer or seller since I have bought and sold 6 homes in the Southern CA area. I have worked with move up buyers, first time buyers , relocation companies, short sales , foreclosures, HUDs and a vast variety of sellers in the Villa Park/ Orange / AH Hills area as well as South Orange County and Los Angeles County. I live in Villa Park and feel blessed to have found this “Hidden Gem”. My husband, Joe and I moved over 20 years ago to raise our children, Jordan and Justin.We quickly became involved in the community, schools, and youth sports. Over the years, I have continued to volunteer with the Villa Park Women’s League, Assistance League of Orange, and local schools. I am a dedicated wife and mother of two children, who graduated from Villa Park High School , the University of California at Berkeley and the Pennsylvania State University. I serve buyers and sellers in Northern Orange County and am a neighborhood specialist in Villa Park, Anaheim Hills, and Orange.
I look forward to helping you.
Prudential California Realty Custom Marketing Strategy
PRINT MEDIA Local Market Print Advertising Local newspapers and weekly or monthly publications are still read by the majority. Therefore, it is extremely important to be listed in these publications.Your home will be featured in the exclusive Prudential California Realty section of the local community newspaper.
PRINT MEDIA Lifestyle Print Advertising. We realize your property excludes a certain personality and requires a specific type of buyer. Our ad placement is personalized based on the home’s style and location to attract a buyer that will appreciate its beauty.
ONLINE MARKETING
of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites. Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.
With deep roots in Orange County & Inland Empire market, there is no doubt Prudential California Realty is all about innovation and technology both in their business practices and their marketing. Having an online presence extends the reach of your home locally, regionally and internationally allowing your home to be introduced to the perfect buyers wherever they may come from.
Advertising Online
Listing Syndication to Over 1000 Websites
Premium Photography & Videography We offer the very best in professional photography in our marketplace. While clichĂŠ, the fact that first impressions are the most important absolutely holds true today in real estate. We employ the latest techniques & technologies to make sure your home shines like the star it is, both online and in print.
ENHANCED LISTING SYNDICATION
www.Zillow.com
www.PrudentialProperties.com
www.Trulia.com
MARKET DOMINANCE
1 in North Orange County
1 in North Orange County
#
#
(ANAHEIM HILLS, YORBA LINDA, PLACENTIA, BREA & FULLERTON COMBINED)
1000
TOTAL SALES IN UNITS
TOTAL SALES IN VOLUME
$800,000,000
826 800
(ANAHEIM HILLS, YORBA LINDA, PLACENTIA, BREA & FULLERTON COMBINED)
$700,000,000
$620,110,000
687
$600,000,000
$478,183,000
600
$500,000,000
$400,000,000
400
200
$300,000,000
168
152
133
$200,000,000
$98,209,000 $100,000,000
0
FIRST TEAM TARBELL RE
C21 CB DISCOVERY EXCELLENCE
All reports are published January 2015 based on data available at the end of December 2014. All reports presented are based on data supplied by the
CARETS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety.
0
FIRST TEAM
TARBELL RE
$90,714,000
$88,561,000
C21 CB DISCOVERY EXCELLENCE
All reports are published January 2015 based on data available at the end of December 2014. All reports presented are based on data supplied by the
CARETS. Neither the Associations nor their MLSs guarantee or are in anyway responsible for its accuracy. Data maintained by the Associations or their MLSs may not reflect all real estate activities in the market. Information deemed reliable but not guaranteed. If information has been filtered, the report/graph does not represent data in its entirety.
Your Property Will Have an Interactive Visual Property Website The Obeo HomeSite Platform is a complete website built to display your property details 24 hours a day! Attract potential buyers to your property by giving them beautiful HD photography, fullscreen virtual tours, detailed property information and plenty of interactive tools to keep them looking at your property for a long time. Once they are ready to take the next step, potential buyers can schedule a live showing or contact me for more information.
GLOBAL CONNECTION Luxury Listing Syndication.
Not only will your listing be shown on WorldProperties.com, but through our extensive network, it will also be shown on many of the industry’s top real estate websites. Specifically reaching millions of potential buyers across the globe. We expand your exposure to include a wide geographic pool, increasing the chances of selling your home for the best price in the shortest time. We have taken steps to make it easier for homebuyers everywhere to find and view your home by offering translations into 19 languages and conversions to 55 currencies on our website.
Marketing Plan Overview A custom plan will be produced based on your home’s location, price and style, creating a unique stragegy that is best suited to reach your buyer. Public Relations
Public Relations articles to increase and maintain visibility and awareness. All Press releases will be blogged and twittered. Listing information translated into four different languages (Spanish, Chinese, Korean & Hindi)
Submit To Local, Regional & National Publications:
Published in the following Publications: Orange County Register Yorba Linda Star Anaheim Bulletin Anaheim Hills News Fullerton News Tribune Orange City News Star-Progress Featured in Prudential’s Luxury’s Finest for Fine Homes International
Direct Mail
Custom Property Brochure and Just Listed Postcards mailed to target Market Areas and Sphere of Influence Updated Brochure & Just Listed postcards to target market
Electronic Mail
Youtube Property video Email blast full color just listed announcements 6,500 Top Producing Agents Nationwide Lifestyle video showcasing the property and area Youtube channel & video produced in 48 hours
Social Media
Video developed and placed in the MLS and on Internet Websites Video Syndication to the top 12 video websites Twitter property announcments and events Showcased on Social Media sites. Weekly promotion on Facebook, Twitter, LinkedIn, and Active Rain
Online
International Exposure – Worldproperties.com Enhanced property Brochure on Yahoo! Real Estate & Prudential Properties Enhanced property on Realtor.com: 500x More Exposure Enhanced property on Trulia.com Listing Syndication to over 900 global websites Network w/International Buyers
Online Sellers Advantage
You will receive daily or weekly activity emails itemizing online buyers interest Global Open House
Personal Outreach
Private Broker Preview Managers of top offices in Orange, San Diego and Los Angeles County Networking with Nextwork – Internal Sphere of Influence Proxio - International buyers/Agents