Thank you for the opportunity to present to you, my qualifications to sell your home. Selling a home in today’s market can be very demanding, Frank Del Rio & Associates understands that. While the market can be challenging, hundreds of homes are sold each week. What makes the difference in whether or not your home sells? The Details. Whether its our proven sales approach, effective marketing strategy, or utilizing an extensive network, at Frank Del Rio & Associates no detail is over looked. With a proven track record of performance, the right skill set, fantastic communication, and well over a decade of experience, Frank Del Rio & Associates have all the tools to sell your home. We are focused and determined to provide solutions that bring our clientele the most satisfaction. If you’re serious about selling, we’re serious about getting the job done for you. We look forward to helping you with the sale of your home.
_____________________________________________________ Direct: 714.988.4310 . Mobile 714.335.0844 . Fdelrio@live.com _____________________________________________________
PROVEN RESULTS
Our Clients say it best... We have succeeded, when others have failed… Realtors hired before Frank Del Rio & Associates: 1
95 days on the market with previous realtor Listed and Sold by Frank Del Rio & Associates for $540,000 in 7 Days
Our Experience with Frank Del Rio was amazing. Because of the previous Realtor’s false promises we were hesitant at first to trust another Realtor. Frank didn’t promise us anything; he showed us his plan to get the results we wanted. We are so glad we took the leap of faith in hiring Frank. He got the job done in 7 days, whereas the last agent wasted 3 months of our life. If you have a real estate need, we would INSIST you at least meet with Frank. You will not regret having someone this professional, and Trust Worthy in your corner. - The Rods Realtors hired before Frank Del Rio & Associates: 1 121 days on the market with previous realtor Listed and Sold by Frank Del Rio & Associates for $615,000 in 17 Days We had no luck with our first realtor, then we met Frank. He listed and sold our home of 30 years and helped us move out-of-state to get closer to our grandchildren. Not only were he and his staff knowledgeable, hard working and responsive, they were persistent and tenacious with getting our home sold for over the asking price. Frank got us $26,000 over the asking price. He made the whole process of selling and buying out of state a very smooth transition for us. We can honestly say that Frank is unlike any other broker we’ve used...he gets things done!” - Robert & Donna Ellis Realtors hired before Frank Del Rio & Associates: 1
212 days on the market with previous realtor Listed and Sold by Frank Del Rio & Associates for $1,189,000 in 58 days
I only wish I had met Frank sooner. His creative and pro-active approach to marketing made the difference for me in the sale of my home of 39 years. He sold my tri-level home and found me a single story replacement home all within less than two months. - Patricia Blaine
Our Clients say it best... 38 Days on the market and sold for 98% of the listed price After 25 years in our home, we sold our home through Frank and it was pure pleasure. Moving out of state has its share of issues but, Frank was there for us every step of the way. His professionalism and caring attitude made the experience of selling our home effortless. - The Dessero Family 20 days on the market and sold for 100% of the asking price
Frank gave us both personal and professional attention to all of our needs throughout the stressful process of selling our home and finding a replacement home. Frank not only accommodated our wishes, but, also was candid with us providing expert opinions and advice when we needed it most. He sold our home for a fantastic price and helped us find our dream home. - Patrick & Joyce Mendoza
2 days on the market and sold for 103% above the listed price “Our experience with Frank was great. The crazy and hectic process of selling a home and purchasing a replacement home could not have gone smoother. He worked very hard and got the entire escrow process for both houses to align perfectly! He was always available to answer our questions and would respond promptly making this a hassle free transaction for our family. Thank you.”
- The Toone Family 43 days on the market and sold for 100% of the listed price “Selling a house is most surely an emotional experience loaded with stress and uncertainty. Having someone we trusted and who stayed in constant communication, letting us know what to expect every step of the way, was certainly a stress reliever. Frank sold our home and found us a perfect replacement home. Frank and his team are marvelous.”
- The Schaefer Family
Marketing Strategy Our Objectives are the following:
• To assist in getting as many qualified buyers as possible into your home until it is sold. • To communicate to you the results of our activities. • To assist you in negotiating the highest dollar value…between you and the buyer.
“Our strategy maximizes the exposure of a property to the most people, making the most money for “YOU” in the least amount of time.”
1. Professional photography, which will be available in print & online advertisements. 2. Price property to appeal to a maximum number of buyers & contend with competing listings. 3. Enroll the property into the Multiple Listing Service & SoCal MLS System, this covers Orange, Los Angeles, & San Bernardino counties. 4. Install an electronic lockbox (which will enable tracking of each showing) & Professional sign on property. 5. Create full color brochures/flyers for your property. 6. Install a 1-800 call capture system advertising the property 24 hours a day. This is the way we track & sell every buyer who is interested in your house. No buyer lead is lost. 7. Run Print Ads when necessary in the OC Register & or LA Times. 8. Upload property to MyEdge & Online Sellers Advantage. The most advanced marketing strategy in the Industry. 9. Call all agents who have recently shown homes similar to yours & see if their buyers are still available. 10. Email property brochure to the top 100 Realtors/Brokers in the marketplace to use for their
prospective buyers.
Marketing Strategy 11. Call all buyers who have recently viewed homes similar to yours. 12. Promote home at PCR company meeting – the #1 office in California, promoting to over 200
agents weekly (Thursdays).
13. Prospect for potential buyers 3-4 hours daily to an extensive network including our database of
buyers, centers of influence, past clients, top producing agent’s network, & surrounding home
owners.
14. Follow-up with every agent who has previewed or shown property for feedback and response. 15. E-mail property brochure to thousands of local & non local agents, introducing your property every month. 16. Recommend potential changes/upgrades to increase marketability of the property, because the way we live in home & the way we sell a home are not the same. 17. Update you bi-weekly as to any changes in the marketplace. 18. Mass Email campaign to over 600 past clients & 3,000 Realtors/Brokers introducing your
property. 19. Network & promote your property to the Mike Ferry Organization, Business Networking International & other various Organization exposing your property to all regions in the nation. 20. Email property brochure to the top 50 Direct Lenders & Mortgage Brokers in the market to use for their prospective buyers & agents. 21. Maximum internet exposure by exposing your property to over 700 different websites including Realtor.com; Zillow; Trulia;YouTube;Yahoo, Redfin, AOL, Google, FDR.TV & 22. When Necessary create a reverse offer presentation for potential buyers. 23. Represent you on all offer presentations ensuring professional negotiations. 24. Handle all the details of your transaction regarding escrow, title, & other closing procedures. 25. Deliver your Net Proceeds via check or wiring instructions at the closing.
Demand Drives Value
Prudential revolutionized Real Estate by adopting the law of retail pricing and marketing to create the highest price for your home
Aggressive Print Exposure OC Register & Beyond THURSDAY, JULY 8, 20 1 0
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MLB ALL-STAR GAME RETURNS TO ANAHEIM PAGE 3 THURSDAY, JULY 8, 20 1 0
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KANSAS CITY ROYALS SIGN FIRST INSIDE PICK COLON LIBRARY REOPENS SPORTS 10 AFTER $ 1.4 MILLION RENOVATION
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PAGE 3 Remy Guyett, 8, of Anaheim Hills, embraces Dooley, a lab competing in the Yankee Doodle Dog Show on Saturday.
> ERIC
CARPENTER/STAFF
FOURTH OF JULY ANAHEIM HILLS GROUP SPONSORS RUN, DOG SHOW, FIREWORKS. PAGE 6
ANAHEIM GEARS UP FOR ALL STAR GAME PAGE 4
INSIDE
www.ocregister.com/ anaheimhills for local news
KANSAS CITY LA HABRA MAN ROYALS SIGN FIRST ARRESTED WITH ROUND PICK COLON $92,000 IN METH SPORTS PAGE 3 1 1
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FOURTH OF JULY REVELERS, DOGS GET A JUMP ON FOURTH PARTIES. PAGE 7
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Judy Belvill of Beckman Coulter in Brea is inspired as she walks the survivors’ lap of the Relay for Life Saturday at Brea Olinda High School. The 24-hour event raised money and awareness for cancer research. > LOU PONSI/STAFF
WALKING FOR LIFE RELAY FOR LIFE EVENTS ON SATURDAY RAISE THOUSANDS FOR THE AMERICAN CANCER SOCIETY.
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FREE
Ashlyn Hoffman, 9, poses with her dog, Ginger Bread, before the Yankee Doodle Dog Show competition at Canyon High School.
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GOMEZ: OFFICER HONORED FOR RECOVERING CARS PAGE 4
BREA OLINDA GRAD VYING FOR SPOT ON INSIDE www.ocregister.com/ OPRAH NETWORK anaheim for local news CSUF NAMES PAGE 6 VICE PRESIDENT OF ACADEMIC DIVISION
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ARTIST HELPS RAISE MONEY FOR GULF COAST PAGE 1 0 ocregister.com/brea
INSIDE ocregister.com/lahabra SUNNY HILLS’ PARK PLACES AT JUNIOR CITY REACHES TOURNAMENT AGREEMENT WITH SPORTS LA HABRA1 2COPS PAGE 4
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John Kelton, 56, of Fullerton loads up as he prepares to head to the Fullerton Interfaith Emergency Services’ food center to donate surplus produce. His aim is to help people in need while reducing yard and grocery store waste. > JEBB HARRIS/OCREGISTER.COM
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LA HABRA STUDENTS RALLY TO SUPPORT LAID OFF TEACHERS PAGE 8
HERALDS PICK UP
www.ocregister.com/ fullerton local news TOP CIFforHONORS
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IN DIVISION 5 HUNDREDS SPORTS 1 2SAY FAREWELL TO FALLEN MARINE
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PAGE 5 Emma Jean Jorgenson, left, from Yorba Linda and Syliva Ronquillo from Brea, dance to the music of Ronnie and the Classics during the Brea Country Fair on Saturday. The annual event featured a variety of patriotic festivities. > LOU PONSI/STAFF
HAPPY FOURTH
GO+DO: PLAN YOUR WEEKEND PAGE 8 INSIDE
ocregister.com/brea ocregister.com/lahabra
THE ANNUAL COUNTRY FAIR FEATURES LOTS OF PATRIOTIC ACTIVITIES. PAGE 1 3
VALENCIA’S WHAT A DAY: KRINIK IF WINSTALK NATIONAL YOU ABOUT TRACK AWARD IT, IT WILL HAPPEN SPORTS PAGE 4 10
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Tim Naftali, director of the Nixon Presidential Library & Museum, explains the process of preparing the newly arrived estimated 40 million pages of documents from the Nixon presidency. They are housed in a 1 5,000-square -foot addition completed last November. > JEBB HARRIS/OCREGISTER.COM
HOME IN Y.L.
ARTIFACTS FROM NIXON’S PRESIDENCY HAVE BEEN MOVED TO NIXON LIBRARY’S NEW ARCHIVAL WAREHOUSE. PAGE 3
ALSO SERVING VILLA PARK
GO+DO: PLAN YOUR WEEKEND PAGE 9
VALENCIA’S KRINIK WINS NATIONAL INSIDE www.ocregister.com/ TRACK AWARD yorbalinda for local news WOMAN BECOMES SPORTS 1 1 ONE OF OUSD’S OLDEST GRADUATES PAGE 3
Zack Rogers, 5, of Placentia has his bike decorated and ready for the mini-bike parade Saturday as part of the festivities for the Mignon Way block party. Residents on the street have hosted the annual get-together for the past few years. > LOU PONSI/STAFF
COMING TOGETHER NEIGHBORS HOLD ANNUAL BLOCK PARTY TO KEEP THE COMMUNITY IN TOUCH. PAGE 7
FIND OUT WHAT’S HAPPENING AROUND TOWN PAGE 1 0 www.ocregister.com/
OLU GRAD placentia for COLE local news SELECTED TO USA TEAM TRIALS SPORTS 1 2
MEDIA
CIRCULATION
MEDIA
CIRCULATION
Victoria Fleming, left, helps her friend Amy Gavello display the flag she won at the Orange County Public Library’s “Wheel of Fortune” booth during the community’s annual 3rd of July Celebration. > SCOTT PETERSON/CONTRIBUTING PHOTOGRAPHER
HOLIDAY COLORS
Coastal Living
85,000
The Ladera Post
Coast Magazine
45,000
Fine Homes International
Coastline Pilot
16,000
(Including select New York Times insertion)
Coto De Caza News
21,000
Daily Pilot
84,000
The Pilot
20,000
Daily Variety
80,000
The Desert Sun Saturday
75,000
Dream Homes International
60,000
Dream Homes Orange County
60,000
California Home
100,000
Saddleback Valley News Union Tribune San Diego No. County Sun Post
50,421 136,830 10,882
Press Telegram Saturday 178,122 Press Telegram Sunday
190,725
L.A. Times
380,608
North County
146,254
6,365
RESIDENTS GATHERED AT FRED KELLY STADIUM TO CELEBRATE THE FOURTH OF JULY A DAY EARLY. PAGE 1 1
30,000
Los Angeles Times Sunday Orange County
287,631
Los Angeles Times Saturday Westside
205,003
Los Angeles Times Inland Empire
160,143
Register Home Finder
381,000
Press Enterprise
179,965
Canyon Life & Rancho Santa Margarita News
17,245
Ladera Ranch News
11,000
Tustin News
26,747
Pennysaver
52,500
Preferred Homes
80,000
Homes & Land
57,000
Wall Street Journal Global Edition
1,990,000
Wall Street Journal Southwest Edition
187,000
ocregister.com/orange ocregister.com/villapark
ORG
n
Where Do Buyers Come From ?
Agen Recog Agent/Firm Recognition
42%
Agent/Firm Recognition 34% 10%
5% Newspaper/ Magazine Ads 2%
Open Houses 1%
Friend/Seller Referral 6%
Friend
Listing Syndication
IN ADDITION TO ITS EXPOSURE ON WWW.PRUDENTIALCALIFORNIAREALTY.COM, YOUR PROPERTY CAN BE FOUND ON:
> www.Yahoo.com > www.Realtor.com > www.AOL.com > www.HouseandHome.msn.com > www.ca.realtor.com > www.Compuserve.com > www.DigitalCity.com > www.Excite.com > www.WorldProperties.com > www.Homes.WSJ.com > www.NBC4.tv > www.Netscape.com > www.sucasa.net > www.ibsys.com > www.Monstermoving.com > www.iwon.com > www.HomeSeekers.com > www.RealEstateEspanol.com > www.LATimes.com > www.ListingLink.com > www.ClassifiedVentures.com > www.HomeScape.com > www.MyOC.com > www.OCRegister.com > www.Homes.com > www.trulia.com > www.DistinctiveHomes.com > www.FineHomesInternational.com > www.WSJ.com and over 1000 more!
Increased Exposure for Your Listing
Listing Syndication to Over
1,000 Websites
Social Media Additional online marketing to attract more buyers for your home! Facebook alone has over 200 million members and continues to grow. Prudential Blog has a worldwide audience that offers more coverage and maximum exposure for your listing. Youtube Video syndication provides a theme and story to be told with potential buyers making our clients’ homes famous.
77 Million users a month log onto mobile devises to view a property.
Online Seller Advantage A Full Online Brochure of Your Property
Weekly Listing Activity Report
Your listing will stand out from the rest with OSA. Our exclusive benefits - for OSA users only - include a unique Pru ID that connects interested buyers with online property details.
WORLDPROPERTIES.com
These days, your buyers could be anywhere in the world. To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in nineteen languages, the site is a prime destination for home seekers from 149 countries across the globe — and a crossroads for more than 300,000 real estate professionals worldwide.
Languages include: American & British English, French, Spanish, Italian, German, Brazilian & European Portuguese, Russian, Japanese, Simplified Chinese, Traditional Chinese, Korean, Hebrew, Indian, Dutch, Turkish, Vietnamese, Czech, and Arabian.
Global Exposure for Your Listing
N E P O E S U HO
Technology alone won’t sell your home. A Real Estate Agent that knows how to use it will.
USING TOMORROW’S TECHNOLOGY TO SELL YOUR HOME TODAY.
OUR GREATEST STRENGTH IS OUR ABILITY TO SELL YOUR HOME FOR THE BEST POSSIBLE PRICE IN THE SHORTEST AMOUNT OF TIME.