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Rich Cosner, President of Prudential California Realty Rich Cosner is cited by colleagues nationwide as an innovator and leader in residential real estate. His firm is consistently ranked among the top 100 firms in the nation including all franchise brands and independent firms.
A Prudential California Realty home is given an elevated level of exposure through its carefully crafted marketing portfolio set up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each property, Prudential California Realty will expose your home through the most influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.
He attributes his success to the tools he brings to his sales professionals. He keeps them up to date with the most cutting edge strategies to assist his agents in getting the highest sales price possible for their clients. His strategic partnerships with Realtor.com, Trulia, Realty Trac and others permit his agents to showcase their listings at much higher levels on these and other sites. Perhaps his biggest strength is his ability to work one on one or in small or large groups with his sales professionals. He is uniquely qualified to assist agents who truly wish to grow their business. His reputation is unmatched when it comes to his track record of helping individual agents significantly increase their business and build a successful real estate practice. At the core, the company he leads stands for excellence. There is a commitment to every client the firm represents to represent that client in the best manner possible and help that client, through his professional sales associates, achieve their objectives.
Prudential California Realty Custom Marketing Strategy
PRINT MEDIA Local Market Print Advertising Local newspapers and weekly or monthly publications are still read by the majority. Therefore, it is extremely important to be listed in these publications.Your home will be featured in the exclusive Prudential California Realty section of the local community newspaper.
PRINT MEDIA Lifestyle Print Advertising. We realize your property excludes a certain personality and requires a specific type of buyer. Our ad placement is personalized based on the home’s style and location to attract a buyer that will appreciate its beauty.
ONLINE MARKETING
of home buyers use the Internet when searching for a home. Our company listings appear on a range of high-traffic Web sites. Since a majority of homeseekers now search on the Web, it’s important to know your home will be seen in all the right places.
With deep roots in Orange County & Inland Empire market, there is no doubt Prudential California Realty is all about innovation and technology both in their business practices and their marketing. Having an online presence extends the reach of your home locally, regionally and internationally allowing your home to be introduced to the perfect buyers wherever they may come from.
Advertising Online
Premium Photography & Videography We offer the very best in professional photography in our marketplace. While clichĂŠ, the fact that first impressions are the most important absolutely holds true today in real estate. We employ the latest techniques & technologies to make sure your home shines like the star it is, both online and in print.
Listing Syndication to Over 1000 Websites
Custom Property Video
Take your property marketing to the next level by purchasing a custom property video from the Prudential Marketing Department. For just $75, the department will produce an animated video featuring text, 10 photos of the property, and agent contact information. You will find samples and a video order form on Insidepcr.com under “My Videos.� Videos are produced within 48 hours, posted to Prudential’s Youtube Channels, your own personal Youtube
Channel, Prudentialcaliforniarealty.com, and is syndicated to hundreds of video websites.
Community Videos
Sellers look for agents who are hyper local and who are community experts. Show off your knowledge by purchasing a personalized community video which highlights the community and city that you work in. Each community video includes a slideshow of top city events, location and stats. These are great to add to social media and marketing materials! Samples can be viewed at www.youtube.com/prutv and ordered from the Prudential Marketing Department.
Social Media
Social Media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.
MARKET DOMINANCE
Your Property Will Have an Interactive Visual Property Website The Obeo HomeSite Platform is a complete website built to display your property details 24 hours a day! Attract potential buyers to your property by giving them beautiful HD photography, fullscreen virtual tours, detailed property information and plenty of interactive tools to keep them looking at your property for a long time. Once they are ready to take the next step, potential buyers can schedule a live showing or contact me for more information.
Lead System
Description
Setup Required
MOBILE LEAD GENERATION 13. Pru Mobile
Your listing will be automatically set up with a complete mobile communication platform that showcases it on any mobile device, collects leads from interested buyers and makes text message communication simple
Activate your mobile account by visting your Myedge account and clicking the MY Mobile icon on the right hand side
Automatic
14. QR Codes
Listing QR codes are auto-generated and perfect to use on ads, signs, and brochures. Let consumers view and intereact with your listings by simply scanning the code!
Autmatic!
Promotes your listing first. Eliminates other agents from your listing.
Automatic
15. Open House Syndication to over 950 Websites
Input your Open House info into the MLS
Automatic
Input your Open House info into the MLS
Automatic
INTERNATIONAL LEAD GENERATION 16. Proxio
Agents visit Proxio, consumers search for property by visiting worldproperties.com your listings are automatically syndicated to this site. Translate a listing into 19 different languages. Don’t forget to update your agent profile!
visit Proxio.com/prudential username is your email registered with the mls and password is PRUSOCAL
Full featured HTML 5 Virtual Tour that feature super-fast load speed, fully functional on all mobile devices including iPad.
Upload High-Res photos in your MyEdge dashboard. InsidePCR.com
17. Global Open House
Input your Open House into the MLS and the Open House information will syndicate to Global Websites that Advertise Open House information.
Input your Open House in the MLS and syndication is automatic
18. Fine Homes International
Become a Fine Homes Specialist! Benefits include Brand recognition for your specialized professional experience and knowledge, Distinctive Positioning in your local market place and several other benefits!
Visit www.preacenter.prudentialrealestate.com click on affluent markets to view the designation requirements and application.
Send out email blast and choose from hundreds of templates
visit www.preacenter.prudentialrealestate.com, technology links, Ecards
Every Wednesday receive market summary reports for the cities you service. Email will come from Rich Cosner
Contact marketing to sign up for Executive Summary Reports
Visit Insidepcr.com for flyer templates you can personlize and print directly from your computer
visit www.insidepcr.com click My Marketing then Marketing flyers
Tom Ferry training provides actionable items on a weekly basis, allowing you to create positive habits and a massive breakthrough in your real estate business.
Visit TomFerry.com for more information
Showcase your listings on our full color ads
Submit your listing to your office admin to be featured as a photo ad in the Publication your office is signed up for.
Description
Setup Required
Enter Your listing into the MLS
Automatic
2. Zillow enhanced listings
Promotes your listing first. Eliminates other agents from your listing. into the MLS
3. Trulia Enhanced Listings
PERSONALIZED LISTING SYNDICATION
1. Listing Agent contact information on over 950 sites
4. Open House Syndication to over 950 Websites MyEdge LISTING LEAD GENERATION
5. Single Property Website for every listing
6. Style Designer
7. Online Virtual Staging for every listing
Redecorate your listings online from your property website
Redecorate your listings with furniture from your property website
Automatic
Automatic
An engaging high definition video, auto-tagged with your choice of SEO keywords, auto-upload it to your YouTube Channel, and add it to your virtual tour
Automatic
9. Automated Social Media
Your mobile friendly interactive virtual tour will be automatically posted to your Facebook and Twitter accounts
Set up one time only in MyEdge dashboard, through InsidePCR.com
10. SEO boosting on Every listing
We will provide powerful SEO, along with custom keyword tagging of HTML virtual tours, property websites, videos, agent pages and more
Automatic
Neighborhood activity reports will be sent to your clients monthly
PREA Center - Click on OSA and register your client
Keep your clients in the know before, during and after a transaction.
PREA Center - Click on OSA and register your client
8. Video Tour with Every Listing
ONLINE SELLERS ADVANTAGE
11. Customers For Life
12. Daily/ Weekly Online Activity Reports
Lead System
GEOGRAPHIC FARMING 19. Media Center-Ecards
20. Market Reports
21. Farming Schedules
22. Lead Generation Tranining Breakthrough with Tom Ferry 23. OCRegister.com/ Press Enterprise
GLOBAL CONNECTION Luxury Listing Syndication.
Not only will your listing be shown on WorldProperties.com, but through our extensive network, it will also be shown on many of the industry’s top real estate websites. Specifically reaching millions of potential buyers across the globe. We expand your exposure to include a wide geographic pool, increasing the chances of selling your home for the best price in the shortest time. We have taken steps to make it easier for homebuyers everywhere to find and view your home by offering translations into 19 languages and conversions to 55 currencies on our website.
Marketing Plan Overview A custom plan will be produced based on your home’s location, price and style, creating a unique stragegy that is best suited to reach your buyer. Public Relations
Public Relations articles to increase and maintain visibility and awareness. All Press releases will be blogged and twittered. Listing information translated into four different languages (Spanish, Chinese, Korean & Hindi)
Submit To Local, Regional & National Publications:
Published in the following Publications: Orange County Register Yorba Linda Star Anaheim Bulletin Anaheim Hills News Fullerton News Tribune Orange City News Star-Progress Featured in Prudential’s Luxury’s Finest for Fine Homes International
Direct Mail
Custom Property Brochure and Just Listed Postcards mailed to target Market Areas and Sphere of Influence Updated Brochure & Just Listed postcards to target market
Electronic Mail
Youtube Property video Email blast full color just listed announcements 6,500 Top Producing Agents Nationwide Lifestyle video showcasing the property and area Youtube channel & video produced in 48 hours
Social Media
Video developed and placed in the MLS and on Internet Websites Video Syndication to the top 12 video websites Twitter property announcments and events Showcased on Social Media sites. Weekly promotion on Facebook, Twitter, LinkedIn, and Active Rain
Online
International Exposure – Worldproperties.com Enhanced property Brochure on Yahoo! Real Estate & Prudential Properties Enhanced property on Realtor.com: 500x More Exposure Enhanced property on Trulia.com Listing Syndication to over 900 global websites Network w/International Buyers
Online Sellers Advantage
You will receive daily or weekly activity emails itemizing online buyers interest Global Open House
Personal Outreach
Private Broker Preview Managers of top offices in Orange, San Diego and Los Angeles County Networking with Nextwork – Internal Sphere of Influence Proxio - International buyers/Agents
OUR OFFICE LOCATIONS
Anaheim Hills Office 181 S. Old Springs Rd. Anaheim Hills, CA, 92808
Fullerton Business Center 1431 Harbor Blvd # A Fullerton, CA, 92835
Riverside Office 6349 Riverside Avenue Riverside, CA, 92506
Yorba Linda Office 22800 Savi Ranch Parkway Suite 120 Yorba Linda, CA, 92887
Rancho Cucamonga Office 12335 Baseline Road Suite 101 Rancho Cucamonga, CA, 91739
Moreno Valley Office 12125 Day Street #E-301 Moreno Valley, CA, 92557
Brea Office 3350 E. Birch Street Suite # 140 Brea, CA, 92821
Jennie Abney Sales Manager
Cynthia Parker Company Recruiter
909.803.3400 951.515.8211 Jennie.Abney@mailpcr.com cynthia.parker@mailpcr.com
Corona Office 1181 California Ave Suite 102 Corona, CA, 92881
M.J. Porchas
Sandy Johnson
James Monks
951.808.4100 mj.porchas@mailpcr.com
951.300.0600 sandy.johnson@mailpcr.com
951.787.7088 james.monks@mailpcr.com
Sales Manager
Sales Manager
Sales Manager
www.PrudentialCaliforniaRealty.com