WOW entrepreneurs
Lauf Forks: Blazing a smooth path through the dirt Not long after an idea first formed over a couple of brewskis on a cold December night in 2010, the ReykjavĂk based bike company Lauf Forks has sprung from springs to fully assembled, off-road ready bikes that tackle gravel paths with technology born from a fortuitous marriage of opportunity and circumstance. They include the single most sought out feature of hardcore cyclists the world over, a built in bottle-opener. Continuing with the above beer metaphor, the bikes are built small batch for a discerning clientele that savor high-end performance as much as they do a very hoppy IPA from an obscure microbrewery in small town Oregon. by Bogi Bjarnason Photos: Arnold BjĂśrnsson and Bogi Bjarnason
48
WOW Power to the people
