MEDIA KIT
2024
Contents
ABOUT...................................................................2 AUDIENCE............................................................3 DIGITAL RETARGETING.................................... 4 SPONSORED CONTENT..................................6 PROMOTIONAL UPGRADES .........................7 SOCIAL MEDIA METRICS................................9 WEBSITE ADVERTISING...............................10 NEWSLETTER ADVERTISING......................11 ONLINE BUYER’S GUIDE...............................14 PRINT BUYER’S GUIDE..................................16
ABOUT The Washington Hospitality Association is the state’s leading hospitality trade group, representing 6,200 members of the hotel, restaurant and hospitality industry. The Washington Restaurant Association (established 1929) and the Washington Lodging Association (established 1920) joined forces in 2016 to create the Washington Hospitality Association that supports and advocates for restaurateurs, hoteliers and related hospitality industry professionals in the state capitol and communities statewide. Sponsoring or advertising with the association grants access to hospitality decision-makers and key personnel at restaurants, hotels, casinos, golf courses, resorts, and other thriving businesses in the state’s hospitality industry through a diverse array of events, digital platforms, and print vehicles.
To purchase advertising contact advertising@wahospitality.org.
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AUDIENCE
HOTELS AND RESORTS
RESTAURANTS
LOUNGES AND NIGHTCLUBS
TAVERNS AND BOWLING ALLEYS
GOLF COURSES
FOOD & BEVERAGE SUPPLIERS
PRODUCT/SERVICE PROVIDERS
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To purchase advertising contact advertising@wahospitality.org.
$MEMBER/$NON-MEMBER
ONLINE ADVERTISING Digital Retargeting Target visitors to the wahospitality.org website to reach a hospitality-specific audience. These ads are an opportunity to reach new potential customers, drive them to your site and into your sales funnel.
POTENTIAL AUDIENCE
YOUR AD HERE
9,000
USERS PER MONTH
YOUR AD HERE
IMPRESSIONS
COST
50,000
$3,750/$4,400
100,000
$6,500/$7,600
200,000
$11,000/$13,500
300,000
$15,000/$19,500
Want more than 300,000 impressions? Contact us for a custom quote. Submitting digital retargeting ads: Send files as jpeg, png or gif. Submit ad to advertising@wahospitality.org. Ad Sizes Needed (Pixels) 160x600
300x250
728x90
300x600
320x50
$MEMBER/$NON-MEMBER To purchase advertising contact advertising@wahospitality.org.
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HOW DOES RETARGETING WORK ? If you give a mouse a cookie…
When a user visits our site, they get a cookie. They carry our cookie around with them as they navigate the web.
This allows us to serve your ads to them, as our cookie knows where they are. CNN? Your ad. Blog site? Your ad. Recipe site? Your ad.
Real time data: Each campaign comes with its own real time performance dashboard link with stats such as impressions, reach, clicks, ad performance and more.
You set the number of impressions you want to receive, provide the ads, link and time period. We’ll do the rest, including finetuning the audience to your needs.
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To purchase advertising contact advertising@wahospitality.org.
SPONSORED CONTENT WHAT IS IT ? Sponsored Content: Material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product. Sponsored content can consist of an article, infographic, video, etc.
DRIVE CUSTOMERS THROUGH YOUR SALES FUNNEL BY PIQUING THEIR INTEREST WITH SPONSORED CONTENT
Consumers are more likely to seek out more information about your brand after reading sponsored content It continues to be effective as time goes on and lives on in the platforms you choose Showing value through content has proved to be more effective than direct selling
To purchase advertising contact advertising@wahospitality.org.
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$MEMBER/$NON-MEMBER
SPONSORED CONTENT* ON WAHOSPITALITY.ORG
COST
$1,350/$1,625
Placed on our website indefinitely.
PROMOTIONAL UPGRADES Add these upgrades to your sponsored content to increase visibility.
NEWSLETTER PACKAGE* • •
2x content written by marketing manager for placement in two products of client’s choice. Products available include: Weekly News, More for Your Margin, Lodging News COST
$1,050/$1,320
$MEMBER/$NON-MEMBER
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To purchase advertising contact advertising@wahospitality.org.
$MEMBER/$NON-MEMBER
PROMOTIONAL UPGRADES Add these upgrades to your sponsored content to increase visibility.
HOMEPAGE NEWS FEATURE
(Featured for a period of one month) Article placed into wahospitality.org featured news rotator at top of homepage
COST
$550/$650
CONVERSIONS BUNDLE:
INTO THE FUNNEL BUNDLE:
• •
•
Retargeting for 100k impressions Sponsored content
Sponsored content with all additional placements
COST
COST
$7,100/$8,300
$3,350/$4,000
$MEMBER/$NON-MEMBER To purchase advertising contact advertising@wahospitality.org.
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$MEMBER/$NON-MEMBER
PROMOTIONAL UPGRADES Add these upgrades to your sponsored content to increase visibility.
SOCIAL MEDIA PACKAGE
Social media package includes: • 1x post to association Linked-In, 1x post to association Instagram, 2x post to association Facebook • Copy written by marketing manager • Association branded social media graphics
COST
$1,250/$1,525
SOCIAL MEDIA METRICS Average engagement rate per post
Followers
4,218
1,775
846
4.42% 3.25% 3.83%
Average organic impressions per post
172
40
72
$MEMBER/$NON-MEMBER
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To purchase advertising contact advertising@wahospitality.org.
$MEMBER/$NON-MEMBER
WEBSITE ADVERTISING
TOP LEADER
wahospitality.org The Washington Hospitality Association website keeps members up-to-date on critical industry-specific news and links them to resources that support their success. As a vital communication hub, it educates and builds awareness of issues that matter to Washington’s hospitality businesses. MIDDLE ROTATOR
AD SPACE TYPE
3 MONTHS
6 MONTHS
Top Leader Banner (rotator)
$1,800/$2,100
$3,000/$3,600
Middle Page Banner (rotator)
$1,050/$1,350
$1,750/$2,250
AD DIMENSIONS
WIDTH
HEIGHT
Top Leader Banner (rotator)
468 pixels
60 pixels
Middle Page Banner (rotator)
300 pixels
250 pixels
Submitting an Online Ad: Send file as a jpeg, png or gif. For an online ad to be directed to a website, clients should supply the URL when submitting artwork. Submit ad to advertising@wahospitality.org.
12,125
PAGEVIEWS PER MONTH
5,250 USERS PER MONTH
7,625
SESSIONS
PER MONTH
$MEMBER/$NON-MEMBER To purchase advertising contact advertising@wahospitality.org.
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$MEMBER/$NON-MEMBER
NEWSLETTER ADVERTISING Washington Hospitality Weekly This e-newsletter features updates from regulatory agencies, sales and marketing tips, info on upcoming events and much more. Sent out weekly on Tuesdays.
AD SPACE TYPE
1 MONTH
3 MONTHS
Featured Banner Above the fold. First ad seen. Limit one per issue
$1,100/$1,250
$3,150/$3,850
CLICK-
Horizontal Banner
Not available
$1,300/$1,900
RATE
Native Advertising
$1,500
$4,000
THROUGH
4.47%
Native advertising: Members-only. Run twice in a month. 2-3 lines that fit the format of the newsletter. Copy may be edited to fit newsletter voice. AD DIMENSIONS
WIDTH
HEIGHT
Horizontal Banner/Featured Banner
600 pixels
85 pixels
Native Advertising
300 pixels
250 pixels
Submitting an E-newsletter Ad: Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.
AUDIENCE
SIZE
4,000
TOP LEADER
DIGITAL MEDIA BUNDLE: • •
Top leader and middle rotator on wahospitality.org for 6 months Horizontal newsletter banner in The Weekly News for 6 months
COST MIDDLE ROTATOR
$4,600/$6,050 $MEMBER/$NON-MEMBER
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To purchase advertising contact advertising@wahospitality.org.
$MEMBER/$NON-MEMBER
More for Your Margin Monthly newsletter filled with information about compliance, education, operational savings and tips, resources, events, and much more. Sent out monthly on the second Wednesday of the month.
AD SPACE TYPE
1 MONTH
3 MONTHS
Featured Banner Above the fold. First ad seen. Limit one per issue
$1,000/$1,150
$2,000/$2,300
Horizontal Banner
Not available
$950/$1,100
Editorial letter* to members
$1,600/$2,100
$3,200/$4,150
Native advertising
$1,200/$1,500
$3,200/$4,150
CLICKTHROUGH
RATE
4.49%
Editorial letter: Informal letter written directly to members solving a problem they are currently facing. 2-3 short paragraphs with a call to action and signed. *Must be approved by our team before publication. Native advertising: Members-only. 2-3 lines that fit the format of the newsletter. Copy may be edited to fit newsletter voice.
AUDIENCE Ad Dimensions
Width
Height
Horizontal Banner/Featured Banner
600 pixels
85 pixels
Native Advertising
300 pixels
250 pixels
SIZE
4,000
Submitting an E-newsletter ad: Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.
$MEMBER/$NON-MEMBER To purchase advertising contact advertising@wahospitality.org.
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$MEMBER/$NON-MEMBER
Washington Lodging News Monthly newsletter customized for our lodging members. Sent out monthly on the fourth Friday of the month.
AD SPACE TYPE
1 MONTH
3 MONTHS
Featured Banner Above the fold. First ad seen. Limit one per issue
$325/$450
$750/$900
Horizontal Banner
Not available
$650/$700
Native Advertising
$1,200
$3,200
CLICKTHROUGH
RATE
Native advertising: Members only. Title and 3-4 lines with a call to action. Must be approved by our team before publication. Ad Dimensions
Width
Height
Horizontal Banner/Featured Banner
600 pixels
85 pixels
Native Advertising
300 pixels
250 pixels
Submitting an newsletter ad: Send file as a jpeg, png or gif. For an ad to be directed to a website, clients should supply the URL when submitting artwork.
5.26%
AUDIENCE
SIZE 1,000
$MEMBER/$NON-MEMBER
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To purchase advertising contact advertising@wahospitality.org.
$MEMBER/$NON-MEMBER
ONLINE BUYER’S GUIDE wahospitalitybuyersguide.com An online directory of all our allied members sortable by county, category, or keyword. Operators use this directory to find new services or providers. All buyer’s guide pricing is for 12 months.
FEATURED COMPANY* 300x300 EXAMPLE
Ad displayed at top of homepage COST
$2,500/$3,000 Limit 4
PRODUCT SPOTLIGHT*
Ad displayed at bottom of homepage and displayed on the right side of every search result COST
$2,500/$3,000
EXAMPLE
300x300, 250x200
Limit 4 Submitting an ad: Send file as a jpeg, png or gif. Submit ad to advertising@wahospitality.org. $MEMBER/$NON-MEMBER To purchase advertising contact advertising@wahospitality.org.
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PRIORITY LISTING — MEMBERS ONLY 150px wide logo
EXAMPLE
Complete listing PLUS placed at the top of search results and an amber border around your listing. COST
$1,000
COMPLETE LISTING — MEMBERS ONLY 150px wide logo EXAMPLE
Basic listing PLUS company logo and company description COST
$500
BASIC LISTING — MEMBERS ONLY
EXAMPLE
Company name, address, phone number, email, service area, website, 4-word description
FREE with Washington Hospitality Association Allied Membership
SEE
BUYER’S
GUIDE
Page 18 BUNDLES 15
To purchase advertising contact advertising@wahospitality.org.
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Washington Hospitality Association 510 Plum Street SE Olympia, WA 98501-1587
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Deadlines: Ad artwork is due May 1, 2024. First-time advertisers require advance payment, unless prior credit approval is given.
Buyer’s Guide 2023-24 │ 1
NEWS & INFORMATION RESTAURATEURS AND HOTELIERS CRAVE DELICIOUS PROFITS
Look at our previous issues at https://issuu.com/wramedia
Each issue of Washington Hospitality Magazine has a readership of 18,678. This popular and influential trade publication is mailed to every Washington Hospitality Association member business and also connects with readers online.
WORTH CONSUMING Washington’s restaurateurs and hoteliers look to the Washington Hospitality Association as their primary source of industry news and information.
To purchase advertising contact advertising@wahospitality.org.
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$MEMBER/$NON-MEMBER
DISPLAY AD COSTS
COST
WIDTH
HEIGHT
1/3 page square
$780/$840
4 ¾”
4 ¾”
1/2 page horizontal
$1,100/$1,250
7 ½”
4 ¾”
2/3 page
$1,440/$1,600
4 ¾”
10”
Full page inside
$2,100/$2,300
7 ½”
10”
Full page inside with bleeds*
$2,100/$2,300
8 ¾”
11 ¼”
Full page inside front cover
$2,625/$2,825
8 ¾”
11 ¼”
Full page inside page 3
$2,200/$2,400
8 ¾”
11 ¼”
Full page back cover
$2,350/$2,450
8 ¾”
11 ¼”
Sponsored content**
$1,600/$1,850
8 ½”
11”
*Ad size with bleed: 8.75”w x 11.25”h (this inc. 1/8 inch bleed on all sides) Live Area: 8.25”w x 10.75”h Finished Paper Size: 8.5”w x 11”h ** Sponsored Content: Material in a publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product. One page article with 500-700 words
Buyer’s guide listing section
COST
WIDTH
HEIGHT
Small
$500/$580
2 ¾”
2 ½”
Medium
$925/$1,085
2 ¾”
5 1/8”
Large
$1,600/$1,925
2 ¾”
8”
Submitting a Print Display Ad: Please convert color images to CMYK. Final artwork must be a 300 dpi JPEG, TIFF or a press quality PDF. Submit ad to advertising@wahospitality.org. $MEMBER/$NON-MEMBER
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To purchase advertising contact advertising@wahospitality.org.
BUYERS GUIDE BUNDLE, DELUXE: $1,300 • •
Complete listing (12 months) ½ page ad in print Buyer’s Guide
BUYER’S GUIDE BUNDLE, PREMIUM: $2,500 • •
Priority listing (12 months) Full page inside in print Buyer’s Guide
To purchase advertising contact advertising@wahospitality.org.
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