WTF! March 2014 by WTF! Fashion Magazine

Fashion is food for thought

Ivonne Veith

Lunexxe

Ashley

48 “fashion is a smorgasbord of tastes

and everyone just takes what they want”

GEISHA CREATIONS

Model Alaska MAUVE Hair and Make up Brianna FROST Jewelry Tiffany WHITE â&#x20AC;&#x201C; Geisha Creations Lighting Barry COON Photographer Eric BARRO

Fashion is food for

thought

Alaska Mauve

hat got you into modeling?

Ever since I was a child, I had an undeniable fixation with the art of fashion and personal style. Once when I was in third grade, I drew an entire picture book of fashion designs encouraged the other students in my class to draw and “trade” designs with me. Seeing fashion as the ultimate opportunity for self-expression, I spent my teenage years dressing in alternative styles such as emo, punk, Japanese street style, and tomboy. Putting together and showing off my “ensembles” in the hallway became the highlight of my high school years. Of course, I longed to have my outfits photographed in a way that could accurately portray just how empowered and expressive I felt when wearing them- I really wanted to do photo shoots. When I was 18, a friend of mine named Christine Wesselius told me that she wanted to put together a just-for-fun shoot using her new DSLR camera. After some colorful fashion styling, avant-garde makeup, and a trip to an abandoned house where I nearly fell through the floor, Christine and I had managed to pull off quite an impressive editorial shoot for a first time model. I put the pictures on Facebook, and I was shocked at just how many friends and family members encouraged me to seriously look for modeling opportunities. Two weeks later, I had 10 different top Spokane photographers requesting to shoot. Two months later, I worked my first paid gig with Meesh and Mia in Sandpoint, Idaho. I had found both a new artistic passion and job. The rest is history. So you had the chance to go to Japan, tell us how experiencing another culture first-hand helped you in your pursuits? During the months of April to July 2013, I was living in Japan and studying at Tokyo International University. As a die-hard fan of Japanese street fashion, I was elated to finally be in an environment where I could actually spot trends on the street as they were increasing in popularity. One thing that became immediately apparent to me is that Americans dress incredibly lazy compared to the polished and stylish looks of the Japanese. As a fashionista, Harajuku became my stomping grounds. As a model, I was able to sign with one agency and collaborate with another. I was only able to make it to two auditions during the four months because of college (and lack of a phone), but I was able to collaborate with a couple photographers and independent artists on both trade and paid shoots. It was also very enlightening for me to speak with numerous people who actually earn their living from modeling outside of their country.

What challenges did you face when you lived in a different country? Culture shock is real. During the first few weeks I was in Japan, I was in a “honeymoon phase” of constant excitement and fascination. However, as time went on, adapting to the ways of a country completely different from my own began to make me question my values and cultural identity. Living in Japan was both the most wonderful and most difficult time of my life. I got lost frequently (no street names most of the time), had devastatingly awkward misunderstandings in Japanese, and ate numerous oddities that I didn’t even mean to order at restaurants. However, I also developed important problem solving skills and the ability to adapt to uncomfortable situations. I went from walking around lost and crying in Tokyo to navigating the inner city train system better than some of my Japanese peers. Learning a new language and living abroad is no picnic, but you will discover what kind of person you are. In this case, I found out that I am very American and individualistic. If you could have your dream modeling job, what would it be? My dream modeling job would be an ongoing collaboration with a clothing company where I could play a key role in styling and designing the outfits. I can only imagine the excitement and energy that would surge through me if Dolce and Gabbana, Free People, or H&M let me raid their closets for a shoot. Is there a specific fashion style that you follow? I am highly eclectic and follow an entire range of different styles. If you look on my Pinterest (AlaskaMauve), you will see Asian street fashion, high fashion, avant-garde, haute-couture, Bohemian/hippie, vintage, sci-fi/post apocalyptic inspired, steampunk, utilitarian, and more. However, it shouldn’t be too surprising that I love following Japanese street style the most. Why? Because it combines a little bit of everything and a whole lot of self expression. Work Experience Meesh and Mia (college apparel company) Totally Trashed Fashion House of POp Belle Victorian Gardens Spokane’s Top Model (2012) Raw Artists showcase (2012) Runway Renegades (2012) Fall into Fashion Show (2013) Signed with Alpha Management and Acqua Models in Tokyo, Japan Numerous paid and trade shoots with independent artists

Model Alaska MAUVE Photographer Kevin LIECHTY - K&R Photography

Model Alaska MAUVE Photographer Sonny MOECKEL

UNBOUND Model Vanessa HOFEN @ Two Flies Management Hair and Make-up Artist Sina SCHMUCK Photographer Ivonne VEITH

Model Vanessa HOFEN @ Two Flies Management Hair and Make-up Artist Sina SCHMUCK Photographer Ivonne VEITH

FASHION ART BEAUTY by Caroline Bickford

Some Ideas for a fresh new look- Caroline Bickford As we near spring, everything in fashion sort of changes! (Stating the obvious) fairly normal, for seasonal turns I would say. It’s nice to be able to get into the salon for your regular touch up and blow-dry, but why not spice things up a bit with a new shade or tone added into what you already have for a new look? There are many different ways to enhance your look by adding the tiniest detail into your hair color (without regretting a spur of the moment idea!) As a hairstylist, I love when my clients ask me to change something about their hair. One of my clients from a previous salon had wanted

a change but wasn’t sure how to do so without losing her blonde tones. What we ended up doing was her regular partial highlight, but a semipermanent gloss on the rest of her hair to enhance more gold tones. It was beautiful and brought out the warmth in her skin tone. She loved it! It’s amazing what the tiniest little detail can add to your hair! For March, and for this column, I’m going to share an example of a way to change your hair. My good friend Rachel came into Blush and talked about going darker. She had been blonde for years and had been talking for months about seeing what her natural color would look like. On this day, she was ready to go for it, but wanted to keep some blonde throughout her hair.

Rachel had about 8 weeks grow out, and blonde highlights. I formulated a color for her that matched almost perfectly with her natural, touched up her roots and painted pieces through out her hair, leaving some blonde out around her face and in the back. After I applied the base color, I wanted to tone her blonde down because we weren’t happy with how yellow her blonde was at the time. The result was beautiful! This sort of thing can be done with any hair color. I love doing this with redheads, blondes and brunettes. A great idea for brunettes is to add some red into your formula. This is a less expensive way of doing something new because you don’t always need foils, and it’s still very creative! Ask your stylist about it!

FASHION’S MY LIFE by Angelana Maria Danielle Perez

We may be praying for the sun to shine but why not let some of that style shine through in the meantime to remedy the wait for spring. Revel in mastering the artful craft of predicting the unpredictable weather with transitional grace. Blanket Statement Let’s be honest, sometimes our best winter coat still doesn’t cut it. And until the polar vortexes and freak weather changes in typically pleasant or merely rainy cities... it’s time for layering reinforcements. Thankfully Chloe,

Chanel, McCartney, and many more brought the blanket wrap, styled as you will, while doing precisely as designed, keeping out the chill. Sweater Weather I’ll admit this is inspired by the still present necessity for warmth and a favored band, “The Neighborhood” (most popular song being, of course, said trend name) which will soon play in my home city. On and off the carpet, traditional gowns can often feel stuffy or old-fashioned. For pre-fall, forgive me for jumping ahead in fashion seasons, designers including Jason Wu and Ralph Lauren shook up the evening wear equation by pairing soft sweaters

with dressy skirts. The results looked casual, modern and most importantly...functional for the daily fashionista! In The Fold A far cry from the schoolgirl connotation the mini pleat used to leave, high fashion has given a new place in the wardrobe of matured modern beauties. Embellished Embellishments were seen all over the spring/summer collections. Rocking the sparkle for spring is a refreshing alternative to the beloved shear dresses and flower prints that we see season after season. So by all means, shine on. The Tunic Go long. Tunic dressing has periodic resurgences on the runway. The surprise of spring wasn’t seeing it’s return but rather the degree of styles they were worked into. From nineties-leaning street wearparticularly the oversize tee of Raf Simons to Christophe Lemaire’s Southeast Asian kurta.

White Soles White soles are a prominent trend for men’s shoes on the runways of SS14 menswear as seen in the collections of Carven, Kenzo, Moschino, and Christopher Kane. The white soles give the shoes a clean and contemporary edge, which is perfect for spring and summer footwear. The 90s (Simple Sheaths,Grunge, Clash of the Tartans) It may not be the nineties but it’s clear this decade has massive present

day pull in the fashion world. Simple, easy chic strappy sheaths are strewn throughout many designers collections. We’re all quite aware and rather fond of our Grunge. Designers such as Rodarte showcased a very committed all out overalls, plaid, cap and loud clashing prints. There’s nothing new about standard plaid, of course, but the way designers are mixing and matching vibrant checks in one outfit this season does feel fresh. The mashed-up tartans from Altuzarra, Dior, and Kenzo were particularly compelling.

LUNEXXE Model Emily ERICKSON Hair and Make up Brianna FROST Jewelry Andrea SMITH â&#x20AC;&#x201C; Lunexxe Jewelry Designs Photographer Eric BARRO

Andrea Smith

ow did you come up with the name Lunexxe and what exactly does it mean?

Lunexxe is a word I made up. It comes from Luna, the Latin word for moon and my birth date, the 19th. XIX in Roman numeral form. So I suppose it roughly translates into Moon Nineteen. The "exxe" in Lunexxe is an interpretation of the XIX. I originally used a different name but never felt a true connection with it. I needed a name that represented me and my jewelry. And that's how Lunexxe was born. Where do your design inspirations come from? I honestly don't know! As a designer I am very self-taught and instinctive. Many designers draw inspiration from current trends to create. I've never been like that. I have an eye for structure and detail of design but my pieces are very much a product of my imagination. I find when creating, the components dictate the piece. I suppose I try to let the materials tell me what they want to be. What approaches have you taken to market your products that have proved to be successful? I think the key to success, for me anyway, is taking advantage of every opportunity that presents itself. I find that when I take chances and extend myself it can lead to the most amazing collaborations. And the more connections I create the more opportunities come about. I've worked with several local stores and been a designer for 6 fashion shows so far and it's all because of the connections I've developed. I think if you believe in what you're doing opportunities will reveal themselves.

Why did you pick jewelry design as your focus? Because it's the only thing I'm good at! A few designers I know are Jack of all trades, not me. I've always done better with a specific focus. I also find the process of creating jewelry to be very meditative and centering. It just fits perfectly into my personality. Like a missing puzzle piece. Where can people find your jewelry? My jewelry can be found at Smitten Boutique in Coeur dâ&#x20AC;&#x2122;Alene. Previous collaborations and involvement: The Secret Garden shoot published in Spokane Coeur dâ&#x20AC;&#x2122;Alene Living magazine. A feature in Spokane Woman magazine with photographer Kelley Kearns. Jewelry designer for Runway Renegades for two consecutive years. Divino fashion show and RAW the Blend local artist showcase which was my first fashion show.

Model Ashley HIATT Hair and Make up Hollye MILLER Outfits Veda Lux Boutique Photographer Eric BARRO

Model Ashley HIATT Hair and Make up Hollye MILLER Photographer Eric BARRO

â&#x20AC;&#x153;fashion is a smorgasbord of tastes and everyone just takes what they wantâ&#x20AC;?

THE BAG LADY Model Angelana Maria Danielle PEREZ Hair and Make up Brianna FROST Bags Eco Chic Designs LLC Photographer Eric BARRO

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F THE WORD

BLING! When I hear that word images of the Baroque era, a period of artistic style that started in the 1600s in Rome, Italy come to mind. I remember the style distinctly from my architecture classes. In Baroque architecture, the emphasis was placed on bold massing, colonnades, domes, light-and-shade (chiaroscuro), painterly color effects, and the bold play of volume and void. Baroque fashion aims to create drama, exuberance, and grandeur. In modern times this style is nowhere more evident than in the designs of Stefano Gabbana and Domenico Dolce of Dolce and Gabbana fame. With this inspiration I approached Tiffany Skierka White of Geisha Creations if she had any baroque-style jewelry because I was so enamored with the Dolce and Gabbana looks. Tiffany was excited to have her jewelry designs be featured and decided that she would make special jewelry for the cover shot. Modeling these designs is Alaska who is a fashion gem by virtue of the fact that she truly has great fashion and styling sense. She brought seven outfits to our first shoot a couple of years ago, which she styled herself. She makes it a point to never shoot in the same outfit twice. What would a bling issue be like without at least two featured jewelry designers? Last year, I approached Andrea Smith of Lunexxe Jewelry Designs and told her about a bling issue but we never did have the chance to get that going. So this year, I approached her again and asked her if we could shoot some of her designs for this issue. The rest, as they say, is history. Upcoming model, Emily does justice to Andrea’s designs in her first time to model jewelry.

Another upcoming model, Ashley teamed up with Veda Lux Boutique to showcase some vintage-modern eclectic outfits as she debuts in this issue. Diamonds are supposed to be a girl’s best friend. However, I think that any girl would prefer to have more bags or shoes than diamonds. Angelana Perez feeds her passion for bags in our Bag Lady concept proving that you can never have one too many of these fashionable items. The jewelry and watch industry has reportedly performed admirably through the economic downturn. The latest data published by the US Department of Commerce shows the industry has rocketed to a historic level at $71.3 billion in sales in the US alone and sales are expected to grow up to 6% this year. What’s your favorite bling? Our favorite is the growing numbers of viewers of our magazine which has swelled to over 176,000 views on issuu.com and read in 32 countries. As evidence of this popularity, we are featuring in this issue, a fashion editorial submission from a photographer in Germany adding that international flavor. We hope to feature more photographers across the United States and all over the world.

SOCIAL MEDIA Social Media Ivonne Veith, Photographer http://www.ivonneveith.com Two Files Management http://www.twoflies.de Tiffany Skierka White – Geisha Creations https://www.etsy.com/shop/GeishaCreations https://www.facebook.com/GeishaCreationsByTiffanyWhite Andrea Smith – Lunexxe Jewelry Designs http://www.lunexxejewelry.com/ https://www.facebook.com/LunexxeJewelry Alaska Mauve http://www.facebook.com/alaskamauve Caroline Bickford – Blush Beauty Bar https://www.facebook.com/BlushBeautyBarSpokane http://www.blushbeautybarspokane.com Eco Chic Designs LLC https://www.facebook.com/EcoChicDesignsLLC Ashley Hiatt https://www.facebook.com/ashleymodelmarie Glen Dow Academy https://www.facebook.com/glendowacademy http://www.glendow.com Spokane Fashion Week http://www.spokanefashionweek.com https://www.facebook.com/spokanefashionweek Em Westmond https://www.facebook.com/EmWestmond LAF Designs https://www.facebook.com/laura.feasline