Overcoming migration barriers in the face of regulatory changes brought about by GDPR and MTD
@RossBrooke
Jenny Bowden, Outsourcing Manager, Ross Brooke Ltd Jenny oversees the firms online offering across its three offices in Newbury, Hungerford and Swindon. Jenny enjoys learning and sharing technical developments. Jenny acts as an experienced advisor for online accounting to clients across many sectors and internally to her colleagues.
Embarking on the digital journey should not be seen as a challenge but as an opportunity. Embrace next generation technology and see the benefits...
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ncreasingly clients see a key differentiator between accountants as those that are digitally enabled and those that are not. Despite Xero gaining 150,000 UK subscribers in the last 18 months, there still remains a substantial number of practitioners who have not yet woken up to the benefits of small business cloud accounting. Ross Brooke have a strategic growth plan which involves acquiring small practices many of whom have no cloud experience. Our team are keen and have attained much experience in overcoming the fears of the most cloud averse clients. Our 44 / Issue 13
acquisitions strengthen our position in the marketplace and we have become one of our area’s leading online accountants. When Ross Brooke adopted Xero in the practice we initially shared concerns along with many other Xero advisors over security, fee recovery and lack of resources. When a client challenges the security of Xero, we reassure them that Xero uses top-tier, third party data hosting providers, Amazon Web Services and servers located in the US. For our clients that have concerns about the transfer of their data from the EU to the US, we explain
how Xero have agreements with their hosting providers that use European Commission model contract clauses to satisfy the EU Data Protection Directive and the upcoming General Data Protection Regulation. Furthermore we reassure them that online data stored on servers in secure data centres with encrypted connections is more secure than storing manual records on your own business premises. It is our best practice to adopt twostep authentication to add an extra layer of security at each login. We remind clients that this is the same concept adopted by most internet banking services and HMRC to
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