Interview
Q&A Nicola Anderson VP of Marketing
GoCardless XU:
We are so excited to be able to speak to Nicola Anderson from GoCardless Xero’s App Partner of the Year 2017. Nicola is the VP of Marketing at GoCardless. GoCardless have been massive supporters of XU Magazine from the early stages and it’s great to have this opportunity to finally talk all things GoCardless. Nicola, some of our readers may have never heard of GoCardless, could you start by given them an overview of what GoCardless does?
52 / Issue 13
NA:
Of course. GoCardless offers a simple way to improve your cash flow and reduce admin by automating your payments via Direct Debit, all via the Xero platform. And because we’re integrated with Xero, all payments automatically reconcile with your accounts. Before GoCardless came along, it was difficult and costly for SMBs to get access to Direct Debit. We’re proud to say that isn’t the case anymore. It’s quick and simple
for businesses of all sizes to sign up with us and start collecting payments within minutes. It costs just 1% per transaction, capped at £2 (with a minimum of 20p), with no minimum term or hidden costs. We now work with more than 30,000 businesses (including 2,500 accountancy firms) and process over £3bn in payments every year.
XU:
What made GoCardless want to integrate with Xero and how has it helped
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