XU Magazine - Issue 13

Page 52

Interview

Q&A Nicola Anderson VP of Marketing

GoCardless XU:

We are so excited to be able to speak to Nicola Anderson from GoCardless Xero’s App Partner of the Year 2017. Nicola is the VP of Marketing at GoCardless. GoCardless have been massive supporters of XU Magazine from the early stages and it’s great to have this opportunity to finally talk all things GoCardless. Nicola, some of our readers may have never heard of GoCardless, could you start by given them an overview of what GoCardless does?

52 / Issue 13

NA:

Of course. GoCardless offers a simple way to improve your cash flow and reduce admin by automating your payments via Direct Debit, all via the Xero platform. And because we’re integrated with Xero, all payments automatically reconcile with your accounts. Before GoCardless came along, it was difficult and costly for SMBs to get access to Direct Debit. We’re proud to say that isn’t the case anymore. It’s quick and simple

for businesses of all sizes to sign up with us and start collecting payments within minutes. It costs just 1% per transaction, capped at £2 (with a minimum of 20p), with no minimum term or hidden costs. We now work with more than 30,000 businesses (including 2,500 accountancy firms) and process over £3bn in payments every year.

XU:

What made GoCardless want to integrate with Xero and how has it helped

XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com


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Articles inside

TUTORIAL - How to do a

4min
pages 117-120

EVENT - New Northern

3min
pages 104-105

NEW XERO CONNECTED APPS

5min
pages 96-97

NEW RELEASES - Updates

5min
pages 106-107

INTERVIEW - James Ashford

19min
pages 88-95

How to stop your clients using

8min
pages 100-103

Are Xero and Cloud Integrators

3min
pages 98-99

Xero Projects: When is it right

5min
pages 72-73

Let Xero help you grow: moving

9min
pages 64-69

Who is Fippet? ServiceM8

3min
pages 70-71

Spellcheck your bookkeeping

4min
pages 84-85

TUTORIAL - How to: integrate

3min
pages 82-83

Xero for Amazon sellers

9min
pages 74-79

Cloud migration

7min
pages 60-63

AFAIK jargon is PDQ becoming

3min
pages 58-59

CASE STUDY - ApprovalMax

4min
pages 48-49

5 reasons why your business

3min
pages 56-57

INTERVIEW - Nicola Anderson

9min
pages 52-55

Why more add-ons should offer

4min
pages 50-51

Overcoming migration barriers

5min
pages 44-47

Going deep as Virtual CFO

7min
pages 36-39

Xero marches on heavily

3min
pages 34-35

COVER STORY - When it comes

8min
pages 10-15

Which should come first - People

4min
pages 6-7

The argument for value pricing

5min
pages 26-29

INTERVIEW - Jared Armstrong

11min
pages 22-25

Why your business needs Real

5min
pages 8-9

Value pricing for bookkeepers

7min
pages 18-21

HR and technology: how

4min
pages 16-17
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