TaoTronics Brand Book by yanfatyeung

TAOTRONICS â&#x20AC;&#x201D; BRAND IDENTITY GUIDELINES

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CONTENT

1 — Welcome to TaoTronics 2

Welcome

Our Purpose

A Brand for the Doers

Our Values

Our Personaility

TA O TR O NIC S B RAN D B OOK /

2 —

3 —

TaoTronics Elements

TaoTronics in Practice

Our Logo

Sourcing

Logo Color Treatment

Amazon Listing/Content

Logo Usage

Marketing

Tagline & Co-Branding

Customer Service

Logo with Hashtag

Color Palette

Typography

Typographic Layout

Web Banner Rules

Photography Style

TT Sub-Branding

Graphic Language

Social Media

Social Media Examples

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WELCOME TO

TAOTRONICS

TAOTRONICS BRAND BOOK / WELCOME

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WELCOME

Welcome to TaoTronics TaoTronics is about moving forward, reaching for the possible, and creating better lives for everyone—and you are the ambassadors of that mission. In this book, we’ll walk you through what TaoTronics stands for, its voice, its personality, colors, typeset, logo uses, and the type of images we strive for. In short, we’ll make you the ultimate TaoTronics expert.

MOVE FORWARD, FIND YOUR POSSIBLE, ENHANCE YOUR LIFE WITH TAOTRONICS

TAOTRONICS BRAND BOOK / WELCOME

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TA O TR O NI C S B RAN D B OOK / WELC OM E

OUR PURPOSE

Find Your Possible We help people discover products that address lifeâ&#x20AC;&#x2122;s needs and inspire you to enhance your life. From home goods to gym essentials and auto accessories, move life forward with products designed to match your grit and speed at unbeatable prices.

FOR THE DOERS. THE EVERYDAY WARRIORS. AND THE BELIEVERS IN THE POSSIBLE.

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A BRAND FOR THE DOERS AND DREAMERS

Celebrate the Everyday We design products for those who believe in the possible and know the value in appreciating moments big and small. Use bold, concise language that encourages and energizes.

Embrace the Practice Progress comes with practice and our practice is to keep the promise alive across products and mediums. For our community, itâ&#x20AC;&#x2122;s about inspiring new practices and re-enforcing existing ones. Always look to connect the dots and help uncover new possibilities.

A BRAND FOR THOSE WHO STRIVE TO MOVE FORWARD

TAOTRONICS BRAND BOOK / WELCOME

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TA O TR O NI C S B RAN D B OOK / WELC OM E

OUR VALUES

Always Move Forward We help people enhance their lives, and discover new products and we bring this same sense of urgency and purpose to our work. Always think of ways to improve on processes, products, communications, and the entire TaoTronics experience.

Solution-Oriented TaoTronics is about always seeking out the possible, and our work reflects a solution-oriented approach. We anticipate questions, think ahead, and help our customers address their needs.

ALWAYS SEEK OUT NEW OPPORTUNITIES AND PRODUCTS TO ENHANCE PEOPLEâ&#x20AC;&#x2122;S LIVES

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OUR PERSONALITY

FORWARD-LEANING ACTIVE ENERGETIC DIVERSE RESILIENT

TA O TR O NIC S B RAN D B OOK / WELC OM E

CONFIDENT DIRECT RELIABLE POSITIVE SOLUTION-ORIENTED / ENHANCE YO UR L I F E

TAOTRONICS

ELEMENTS

TAOTRONICS BRAND BOOK / ELEMENTS

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OUR LOGO

Forward and Onward The TaoTronics logo is the symbol of the brandâ&#x20AC;&#x2122;s forward-leaning spirit. It should be visible on all products, packaging, and visual assets, and is defined by its forward-leaning slant. Simple and strong, the TT logo stands for the confidence and versatility of the brand itself.

Logo Anatomy

TT ANGLES The TaoTronics logo operates on 75-degree angles. Use the guide to the right to see how the elements relate to each other in size and positioning.

TAOTRONICS BRAND BOOK / ELEMENTS

1.5t

ABOUT T-SPACE T-space is used to measure and keep brand aesthetic consistent It is measured and defined by the thickness of the TT stroke in the TaoTronics logo. When needed, use this as a measuring block to create your own logo and maintain consistent spacing.

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TAOTRONICS BRAND BOOK / ELEMENTS

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TA O TR O NI CS B RAN D B OOK / ELEM EN T S

Logo Color Treatment Use TT Red as the background for the TaoTronics logo only. When placing the logo against a red or patterned background, use the inverse logo with white and the rectangular background in black. If logo use in other colors is required, please contact creative team for review and information.

THE TT RED SPEC CMYK C:20 M:100 Y:100 K:30 RGB R:160 G:10 B:20 Web #9F0710

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COLOR USAGE Use TT Red on TaoTronics logo whenever possible. Use inverse version when applying logo on red or image that needs emphasis, contrast, and delineation (as shown in examples 2 and 6).

LOGO USAGE

Minimum Logo Size To make sure TaoTronics logo is always clear and legible, please follow the minimum size requirement. Be sure the logo is never smaller than what can be clearly execution for prints and digital.

Logo Placement Always put our logo on top left or bottom right as shown below. Never place it on any other positions.

TAOTRONICS BRAND BOOK / ELEMENTS

MINIMUM PRINT & DIGITAL SIZE (WIDTH)

>1.5”/150px (72dpi)

>.4”/40px (72dpi)

>.3”/30px (72dpi)

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Correct/Incorrect Usage The TaoTronics logo is a distinctive badge and it should appear as a standalone graphic element. Avoid using it as text in a sentence or in combination with text or graphic.

Logo Donâ&#x20AC;&#x2122;ts 1

RULES 1. Never change or put random colors on the logo. 2. Never use logo on similar color backgrounds or images. 3. Never edit, resize or rotate the logo. 4. Never place the logo on cluttered/busy backgrounds

TAOTRONICS BRAND BOOK / ELEMENTS

Protected Space The area around the TT logo should always be kept free from competing graphics, typography, and other logos or symbols. The clear space is measured and defined by the thickness of the TT stroke in the TaoTronics logo (size will vary depending on logo size). No text, images, or other graphical elements should be used in this protected space. ABOUT T-SPACE Use T-space to measure and keep brand aesthetic consistent. The thickness of the TT stroke in the TaoTronics logo. Use this as a measuring block to create your own logo and maintain consistent spacing around your logo.

Measurement Unit =t

â&#x2020;? Extra Space

CLEAR SPACE FROM EDGE Leave a minimum of four T-Space away from the edge whenever you placing a logo. Find out more on how to place our logo properly in Logo Usageâ&#x20AC;&#x2122;s Logo 4t

4t / ENHANCE YO UR L I F E

LOGO WITH TAGLINE AND CO-BRANDING

Logo and Tagline treatment The standalone TaoTronics emblem can be applied in combination with tagline and othersâ&#x20AC;&#x2122; logos. The primary colors for this logo should be black and white can only be used sparingly for emphasis and delineation. The standalone logo and product name is separated by a tt line as well as clear space. The space between the diagonal line and tagline or logo should be 1 T-Space gap on both sides while the diagonal line should be .25x the width of the product nameâ&#x20AC;&#x2122;s stroke thickness (see below for illustration).

Treatment Rule .25x

TAGLINE SETTING Logo should always be on the left and separated from the tagline with a forward slant.

t t

TAOTRONICS BRAND BOOK / ELEMENTS

Color Usage 1

COLOR USAGE 1 and 2. Tagline and co-branding treatment should uses only white on red whenever possible (exception is allowed when others’ logos don’t have white logo). 3. Logo and tagline treatment in TT Black (or orignal color from others’ logos) with red slant on white background.

Example

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LOGO WITH HASHTAG

Social Media Hashtag #TTLife, #EnhanceYourLife, and #FindYourPossible are our ways of inviting people to participate and share what TT means to them. These wordmarks must appear as standalone elements and should be applied in cases that are more social or participatory in nature.

Treatment Rule

HASHTAG SETTING Logo should always be on the left and separated from the tagline with a “T” space. t

t t

TAOTRONICS BRAND BOOK / ELEMENTS

Color Usage 1

COLOR USAGE

#TTLife

1 and 2. Hashtag treatment should uses only white on red whenever possible. 3.Hashtage treatment in TT Black (or orignal color from othersâ&#x20AC;&#x2122; logos) with red slant on white background.

Example

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Correct Usage

Incorrect Usage EXAMPLES We should never use hashtag in place of text as part of a sentence or in combination with graphic or text.

TAOTRONICS BRAND BOOK / ELEMENTS

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COLOR PALETTE

TaoToronics Colors Color sets mood and tone, and TT’s colors represent the brand’s bold and confident energy.

Primary Colors TaoTronics’s signature TT Red is bold, sophisticated, confident and eptiomizes the TT personality. It’s the defining color for the TaoTronics logo only. TT Bright Red and TT Black is a trio of primary colors for TT can be seen in TaoTronics’s distinctive graphical elements (see Graphic Language section) and can be paired with the secondary/sub-branding colors for emphasis and delineation.

TT RED

TT BRIGHT RED

TT BLACK

CMYK

C=20 M=100 Y=100 K=30

C=15 M=100 Y=85 K=5

C=75 M=70 Y=70 K=80

RGB

R=150 G=25 B=25

R=200 G=30 B=50

R=0 G=0 B=0

WEB #96171A

WEB #C72035

TAOTRONICS BRAND BOOK / ELEMENTS

WEB #010000

Sub-branding Colors

TT SUB-BRANDING COLORS

This trio of sub-branding colors can be used as accent colors and used to highlight product details and informationfor each category under TaoTronics product line. Each color is used for a specific category and each color is used for supporting TT Graphic Language for each specific category. (see Graphic Language section for guidelines).

Use designated color for each category and never use them togehter. TT Teal for TT Sound, TT Blue for TT Air, and TT Yellow for TT Light. Each can be used to colorblock and call attention to specific details.

70% TINT

TT SOUND

TT LIGHT

CMYK

C=65 M=0 Y=20 K=0

C=60 M=0 Y=0 K=0

C=55 M=20 Y=0 K=0

RGB

R=50 G=200 B=210

R=50 G=205 B=255

R=100 G=180 B=245

WEB

web

WEB

#68C9D0

#32CDFF

#64B4F5

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TT AIR

TT sub-branding tint colors are used only as the support colors for balancing with TT sub-branding colors on background and used on graphic elements. (see

Graphic Language section for guidelines).

TYPOGRAPHY

Primary font Trade Gothic and Benton Sans are TaoTronics’ typefaces. Their confident, bold builds represent the energy of the TT brand itself. Trade Gothic Oblique should be used for headlines and subheaders while Benton Sans is used for body text.

Trade Gothic Regualr

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqr s tuv w x y z 01 2 3 4 5 6 7 8 9 0 ! @ # $ % &* ( ) , . / ;’< > ?:” Trade Gothic Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv wx yz 012 3 4 5 6 7 8 9 0 ! @ # $ % &* ( ) , . / ; ’< >?: ” Trade Gothic Bold Oblique

A B C D EFG H IJ KLM N O PQ RSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % &* ( ) , . / ; ’ < > ? : ”

Benton Sans Regualr

ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( ) , . /; ’< >? : ” Benton Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & * ( ) , . /; ’< >? : ”

TA O TR O NIC S B RAN D B OOK / ELEM EN T S

Alternative font In special cases where these fonts are not available or cannot be used, Arial is an alternative option. Arial Regular

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 012 3 4 5 6 7 8 9 0 ! @ # $ % &*( ) , . / ; ’< >? : ” Arial Bold

ABCDEFGHIJKLMNOPQRSTUV W X YZ abcdefghijklmnopqrstuvwxyz 012 3 4 5 6 7 8 9 0 ! @ # $ % &*( ), . /;’< >?:”

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TYPOGRAPHIC LAYOUT

Typesetting

TITLE/SLOGAN

TITLE/SLOGAN HERE â&#x20AC;&#x201D;

Trade Gothic Bold in TT Black. Upper case.

Trade Gothic Bold in uppercase is used in title, quote and sidenote header. Trade Gothic Bold Oblique is used in subtitle and header. Benton Sans is used in subheader, body and sidenote body. Always place a line in TT Bright Red below the title and header whenever possible.

Subtitle/Header Sample/Hightlight

TT LINE TT Bright Red, Trade Gothic Bold em dash uses same font size as whatever the text above it.

SUBTITLE/HEADER Trade Gothic Bold Oblique in TT Black. Title case.

BODY Benton Sans Book in 50% Grey, sentence case.

CALL TO ACTION Trade Gothic Bold in TT Bridge Red. Upper case.

SIDENOTE HEADER Trade Gothic Bold in TT Bright Red. Upper case.

SIDENOT BODY

Body goes here undigeni nonsequas et volo dolup ta sda aquid maiorunt et, cumquo blaut derionsende neselibeaq uisquam, occulp ligendem ea cosdrehen imusdaab ipsumen tiusantus alignatus rase comm olorunt lautemasdp erovitatibus sequat undigeni non sequas et volo doluptasdaaquid.

QUOTE SAMPLE RAUM IMUS VOSDARE, UT EOS. QUOTE SAMPLE SIDENOTE HEADER Sidenote body goes here em arcidic en gnatiam, atectem. Nam quatem hil iditatur adasdre nimus sitiandasdsai odigenim apiet.

Benton Sans Book in 50% Grey, sentence case. 36

TA O TR O NI CS B RAN D B OOK / ELEM EN T S

On Dark/Color Background Text on dark or colored background should be in white. TT Bright Red should be applied to quotes and highlights. Body stays with 50% grey and line stays with TT Bright Red except contrast is needed.

TITLE/SLOGAN HERE â&#x20AC;&#x201D;

Subtitle/Header Sample/Hightlight Body goes here undigeni nonsequas et volo dolup ta sda aquid maiorunt et, cumquo blaut derionsende neselibeaq uisquam, occulp ligendem ea cosdrehen imusdaab ipsumen tiusantus alignatus rase comm olorunt lautemasdp erovitatibus sequat undigeni non sequas et volo doluptasdaaquid.

COLOR SWITCH Replace text to white on color background. Only change the line and body text to white or black only when contrast is needed.

QUOTE SAMPLE RAUM IMUS VOSDARE, UT EOS. QUOTE SAMPLE SIDENOTE HEADER Sidenote body goes here em arcidic en gnatiam, atectem. Nam quatem hil iditatur adasdre nimus sitiandasdsai odigenim apiet.

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WEB BANNER RULES HEADER 1 Trade Gothic Bold, uppercase, 48pt/48px (72dpi), TT Black, 40 characters max. (no space).

TT DASH Em dash, Trade Gothic Bold, 48pt/48px (72dpi), TT Black

Typesetting for Web Banner Width Above 780px

HEADER 1 â&#x20AC;&#x201D; Header 2 goes here, sentence

case, 60 characters maximum (no space).

HEADER 2 Trade Gothic Bold Oblique, title case, 24pt/24px (72dpi), TT Black

BODY Benton Sans Regular, sentence case, 18pt/18px (72dpi), 50% grey

Body/quote goes here cus, occum quas do conandunt. Ad quam lant, sint unt. Nis sam venias sum fugita. Sidenote/icon label sample/hightlight

SIDENOTE Benton Sans Regular, sentence case, 14pt/14px (72dpi), TT Black

TAOTRONICS BRAND BOOK / ELEMENTS

Clear Space/Content Area 30px

960px 30px

No text/ content

Content/ text area

No text/ content

30px

Example

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Typesetting for Web Banner Width Below 780px HEADER 1 Trade Gothic Bold, uppercase, 36pt/36px (72dpi), TT Black, 30 characters max. (no space).

TT DASH Em dash, Trade Gothic Bold, 36pt/36px (72dpi), TT Black

HEADER1/SLOGAN â&#x20AC;&#x201D;

Header 2 Goes Here, 50 Characters Max. (No Space). Sidenote/icon label/hightlight

HEADER 2 Trade Gothic Bold Oblique, title case, 24pt/24px (72dpi), TT Black

SIDENOTE/BODY Benton Sans Regular, sentence case, 20pt/20px (72dpi), TT Black

TAOTRONICS BRAND BOOK / ELEMENTS

Clear Space/Content Area 320px

20px

No text/ content

Content/ text area

No text/ content

20px

Example

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Amazon PP and GL Banners Follow our guidelines to develop clear and useful text and images for. You must follow the rules for the content placement and typography. Please contact with the design team and check with the Amazon A+ and PP requirement if you have any questions.

Typesetting for Banner Width Above 900px HEADER 1 Trade Gothic Bold, uppercase, 48pt/48px (72dpi), TT Black, 40 characters max. (no space).

TT DASH Em dash, Trade Gothic Bold, 48pt/48px (72dpi), TT Black

HEADER 1 â&#x20AC;&#x201D; Header 2 Goes Here, Sentence Case, 60 Characters Maximum (No Space).

HEADER 2 Trade Gothic Bold Oblique, title case, 24pt/24px (72dpi), TT Black

BODY Benton Sans Regular, sentence case, 18pt/18px (72dpi), 50% grey

Body/quote goes here cus, occum quas do conandunt. Ad quam lant, sint unt. Nis sam venias sum fugita. Sidenote/icon label sample/hightlight

SIDENOTE Benton Sans Regular, sentence case, 14pt/14px (72dpi), TT Black

TAOTRONICS BRAND BOOK / ELEMENTS

Clear Space 30px

30px 30px

30px

Example

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Typesetting for Banner Width Below 300px HEADER 1 Trade Gothic Bold, uppercase, 36pt/36px (72dpi), TT Black, 40 characters max. (no space).

HEADER 2/BODY Benton Sans Regular, sentence case, 24pt/24px (72dpi), TT Black

HEADER 1 HERE Header 2/Body/quote goes here cus, occum quas do conandunt. Ad quam lant, sint unt. Nis sam venias.

TAOTRONICS BRAND BOOK / ELEMENTS

Clear Space 20px

20px

10px

10px 10px

20px

10px *width < 160px

20px

Example

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PHOTOGRAPHY STYLE

Images and Photos TaoTronics’s photography style is active and energetic, and charged with possibility. Photography should incorporate TaoTronics products in real-life situations, reflecting the moments that define the promise of “enhance your life”. Examples of this could be people celebrating in groups, pushing themselves physically and mentally, and working towards achieving a goal.

THE PURSUIT OF POSSIBILITY. THE PROMISE OF A LIFE WELL-LIVED.

TA O TR O NIC S B RAN D B OOK / ELEM EN T S

TAOTRONICS SUB-BRANDING

ÂLogo and Sub-branding Treatment We create a series of sub-brandings based on the overall TT brand guidelines. By adding secondary colors and category name with the TT logo and diagonal line, we assign each category a designated color, while staying with the original TT look and feel.

Sub-branding Logo Anatomy

Sound t

Sub-branding Colors TT SUB-BRANDING COLORS Use designated color for each category and never use them togehter. TT Teal for TT Sound, TT Blue for TT Air, and TT Yellow for TT Light. Each can be used to colorblock and call attention to specific details (More information in Color Palette section).

Sound

Air

TAOTRONICS BRAND BOOK / ELEMENTS

Light

Sound

Air

Light

COLD AND WARM MIST HUMIDIFIERS — A Whole Day of Purity

360° SURROUND MUSIC

A LONG LASTING LED LAMP —

Enjoy a Bright Light for Years to Come With a Superior Aluminum Alloy Frame

Light

Sound

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Air

GRAPHIC LANGUAGE

TT Graphic Language TTâ&#x20AC;&#x2122;s graphic language is used to keep the brand aesthetic consistent. It is composed of four major elements: TT Line, TT Block, TT Scope and TT Wave. Use these elements to create your own designs and maintain a consistent TT look and feel.s.

A CONSISTENT LOOK AND FEEL FOR TAOTRONICS.

TA O TR O NI CS B RAN D B OOK / ELEM EN T S

— ULTRASONIC HUM

A Whole Day of P

ULTRASONIC HUMIDIFIERS — A Whole Day of Purity HANG THEM AROUND YOUR NECK

TT Line

75˚

105˚

TT Line represents the brand’s forward leaning energy. All lines should be at a 75-degree angle. The TT Line can either be one color or a combination of no more than three colors.

TAOTRONICS BRAND BOOK / ELEMENTS

NEW SOUND IS COMING — The Revolutionary 360º Sound

BRIGHTER THAN EVER BEFORE — The All New LED Lamp

ONE DEVICE TO STREAM THEM ALL — The All New TT-BA07

TT Block TT Block can be used to highlight product features and quotes. TT Block is typically defined with either TT Signature Bright Red or TT Teal, and TT Black can also be used in some cases where more than one color is required.

TAOTRONICS BRAND BOOK / ELEMENTS

TAOTRONICS LED DESK LAMP

THE NEW SOUND IS COMING

— with USB Charging Port, Touch Control, 4 Lighting Mode with 5 Brightness Levels, Timer, Memory Function and more.

— Revolutionary 360 360º Sound

ONE DEVICE TO STREAM THEM ALL — The All New TT-BA07

HANG THEM AROUND YOUR NECK 55

TT Scope TT Scope zooms in on product details and can be used when trying to call attention to specific elements of a product.

TAOTRONICS BRAND BOOK / ELEMENTS

360° SURROUND MUSIC

TRUE 360° SURROUND SOUND

Easy-Acess Twisted Knob Controls

Supported with Both Bluetooth 4.0 and 3.5mm Audio Port

— 360° SURROUND MUSIC

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— 360° SURROUND MUSIC

TT Wave TT Wave is designed to put the product at front and center. Use it to highlight the product in its entirety. TT Wave can be used with circles going outward, lines, or soundwaves. This graphic element is best used with horizontal images/graphics (for example, website banners, Facebook covers, Twitter covers).

TAOTRONICS BRAND BOOK / ELEMENTS

360° SURROUND MUSIC

A WHOLE DAY OF PURITY — TaoTronics Ultrasonic Humidifiers

COLD AND WARM MIST HUMIDIFIERS — A Whole Day of Purity

BLUETOOTH RECEIVER —

Portable Wireless Adapter

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Graphic Language Examples

360° SURROUND MUSIC 1 TREATMENT AND USAGE Graphic elements can be combined, but no more than three should be implemented on one design.

COLD AND WARM MIST HUMIDIFIERS — A Whole Day of Purity

TAOTRONICS BRAND BOOK / ELEMENTS

EXAMPLE 1 With TT Block, TT Scope, and TT Wave

REVOLUTIONARY

EXAMPLE 2 With TT Block and TT Wave

360° SOUND

EXAMPLE 3 With TT Block and TT Wave

EXAMPLE 4 With TT Line, TT Block, TT Scope, and TT Wave

NEW SOUND IS

COMING — The Revolutionary 360º Sound

Easy-Acess Twisted Knob Controls

Supported with Both Bluetooth 4.0 and 3.5mm Audio Port

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A LONG LASTING LED LAMP â&#x20AC;&#x201D;

Enjoy a Bright Light for Years to Come With a Superior Aluminum Alloy Frame TAOTRONICS BRAND BOOK / ELEMENTS

Light

SOCIAL MEDIA

Social Media Post Style Social media is the glue that holds our day-to-day interactions with customers together. Use it to introduce new products, announce deals, and most importantly, communicate what the TTLife and EhanceYourLife are all about. Think about images that show TaoTronics products in action, capturing moments big and small. Images should always strive to be genuine and authentic, without being overly fake or forced.

IT IS THE GLUE THAT HOLDS OUR DAY-TO-DAY INTERACTIONS WITH CUSTOMERS TOGETHER.

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SOCIAL MEDIA EXAMPLES

Example #1 Always use designated TT typography. Please refer to Typography section for further guidance. TaoTronics logo should always be in TT Red. Logo should be placed on either align top on the left or align right on the bottom. Logo & Tagline Lockup color should always follow the product name or co-branding treatment rule. Please refer to “Logo with Tagline” section for further guidance.

Wrong

TAOTRONICS BRAND BOOK / ELEMENTS

Right

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Example #2 Typography should always be in TaoTronics fonts and adhere to size requirements. TT logo should be visible, following logo guidelines. Follow TT graphical language to enhance products and emphasize details.

Wrong

TAOTRONICS BRAND BOOK / ELEMENTS

Right

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Example# 3 — White backgrounds are ideal for selling products (such as Amazon A+ image) but may not always convey a product’s personality and details. Use TaoTronics Graphics Language whenever making non-Amazon posts that have graphics.

Wrong

TAOTRONICS BRAND BOOK / ELEMENTS

Right

A LONG LASTING LED LAMP â&#x20AC;&#x201D;

Enjoy a Bright Light for Years to Come With a Superior Aluminum Alloy Frame

Light

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TAOTRONICS IN

PRACTICE

TA O TR O NI CS B RAN D B OOK / P RAC T IC E

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TAOTRONICS IN PRACTICE

Sourcing • TT is all about possibility and enhancing lives, and the same holds true for its products. Consider the possibility and uses of each product, focusing more on functionality and compatibility with other products (e.g., transmitters with Apple, Samsung, LG phones). • Experiment — and track progress. Part of TT’s DNA is its wide range of products. Experiment often to see which product (or product lines) resonate most with customers. Work closely with sales to understand why certain products succeed or fail (e.g., design, material, color, price-point specific function)

Questions to Consider What new possibilities does this product hold? • What would be the bullet point for reliability? • What would be the bullet point for value?

TA O TR O NI CS B RAN D B OOK / P RAC T IC E

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TA O TR O NIC S B RAN D B OOK / P RAC T IC E

Amazon Listing/Content • Bold, decisive language focused on a product’s key benefits • Lead with possibility the product represents versus technical specs and features • Use graphic elements such as TT Block and TT Scope to highlight key product features

Questions to Consider • If I didn’t care about Amazon SEO, how would I word it? Can I balance it with Amazon’s search algorithm to write something that is decisive, bold, and matches TT’s energy? • What would be the bullet point for reliability? • What would be the bullet point for value and functionality/possibility?

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Marketing • Bold, consistent, positive imagery • Brainstorm often, experiment always. Test new content forms often to see which ones resonate most, keeping in mind the theme of possibility and enhancing life. • Curated collections versus technical specs. Think of ways to combine products to tell a story in social, email, etc.

Questions to Ask • What are the main takeaways for my audience from this image and/or post? • Is my messaging and imagery consistent with who the brand is and what I’ve previously shared? • Is my messaging and communication bold and decisive?

TA O TR O NIC S B RAN D B OOK / P RAC T IC E

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TA O TR O NIC S B RAN D B OOK / P RAC T IC E

Customer Service • Answering questions thoroughly and suggesting complementary products • Thinking ahead and anticipating needs to create a more positive customer experience • Having a consistent “script” or “FAQ” • Developing relationships with customers where possible

Questions to Ask • Is this a new/recurring question? What feedback can I share with team (and other teams)? • What problem did the customer need to solve? If it was something that the product could have solved, can it be applied to future products?

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TAOTRONICS BRAND BOOK / PRACTICE