Branding Guide Book
001
UMBRO //
UMBRO REBRANDING 2015 DESIGNED BY YANFAT YEUNG STUDENT IDÂ02176662 SEMESTER SPRING 2015 All content for Umbro was conceived, written, designed and produced by Yanfat Yeung. All right reserved. No part of this publication maybe reproduced, stored in a retrieval system of transmitted, in any form or by any means, without the written permission of Yanfat Yeung. Design Consultation: Hunter Wimmer, GR 604 Nature of Identity, Academy of Art University Copyright Š 2015 Yanfat Yeung Photographs in this book are downloaded from flickr.com and google.com and are used in accordance with the Creative Commons License. This book is non-commercial work produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use Clause of U.S. Copyright law. Produced and manufactured in Unites States of America
002
LOOK SMART. PERFORM SMART.
UMBRO //
TABLE OF
CONTENTS
1.0
2.0
The Origin
New Direction
011 // Beginning of Umbro
023 // Current Looks
015 // Timeline and Highlights
025 // Future Looks 029 // Mission Statement 033 // Our New Target 039 // Competitors Analysis
004
3.0
4.0
New Identity
Our Future
045 // Original Logo
071 // New Focus
049 // New Logo
075 // New Experience
051 // Logo Anatomy
089 // Place To Be Active
053 // Alternative Logo
103 // Together For Our Future
057 // Incorrect Usage 059 // Color Scheme 061 // Typography 062 // Stationery
005
UMBRO // The Origin
006
007
UMBRO // The Origin
008
1.0
THE ORIGIN 1.1 // Beginning of Umbro // 011 1.2 // Timeline & Highlights // 015
009
UMBRO // The Origin
1.1
BEGINNING OF UMBRO All Started With a Famous Soccer Moment
HISTORY The FA Cup final between Bolton and West Ham, that came to be known as the White Horse final. The game, which was the first to be played at Wembley, saw an estimated crowd of over 200,000 supporters arrive at the ground. The game symbolized how soccer moved from being a popular sport to a national obsession, and young tailor Harold Humphreys saw this as an opportunity to take his skills into the burgeoning world of sportswear. As soccer continues to shine brightly, Umbro’s shadow continues to grow. Umbro makes and markets football products including uniforms, kits, equipment, and footwear, as well as casual wear.
010
011
UMBRO // The Origin
012
STYLE IS A PERFORMANCE ADVANTAGE. IF YOU LOOK SMART, YOU PLAY SMART. Humphreys Brothers Founder of Umbro
In 1924, Humphrey Brothers created a sporting and clothing firm along with a logo depicting a double diamond, which was directly representative of the two founders Harold and Wallace Humphrey. Umbro is the original Manchester based football brand that invented sportswear and sports tailoring. Umbro’s first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. Harold and Wallace Humphreys used his knowledge of fashion and English tailoring to create high quality sportswear. He believed that style was a performance advantage — if you looked smart, you played smart. Umbro combines its rich heritage with modern soccer culture to craft products that blend performance with style for players, teams and fans who are as passionate about the game as people in the world are.
013
1920
014
1924
1940s —t he
br Du oi ap ring nW pa th e rel WI w pr I od ar U uc mb tio ro n. sw itc he st om ilit ary
Um
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UMBRO // The Origin
1.2
TIMELINE AND HIGHLIGHTS Beginning and Expansion of Umbro
1958
1966
1985
015
Um br o
Fir w M a Br st U az mb rke il m ro t ark so et. cce rb oo t
Ne
wa s
int rod uc ed in
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Wo
Ch
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016
ov Re th volu ate at t Ma he iona lp pla ry ne ter ial ye w S rs pla port s y b sw ett ool er ma Ne ter ial La w B u th nch oo a tT sta t giv of X ec bil es AI h ity pr foo an ote tb nol o d c ct all om ion boo gy for an d e t tec t nh hn an olo ce gy d
(U nit ed
1992
In n
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1987
In t
Le g
en Fir st da Sp ry ec ial Bo is ot oc ce r b Ma oo de t in tro du ce d
1999
br Re oR ne nais en sa w vis nc ion e o ais “U f Um san mb ro bro — ce Th e F new oo tb own all e Au rshi th p, ori ty ”
Um
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Pr o
Fa c
to Um fac bro ry L ine tu ap rin pa g i rel Ex nB sa raz nd pan bo il si ot s s on ta rte dm an u-
UMBRO // The Origin
2000
Fa b
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in
2008
Ne
W Ni OW ke $2 N 25 sold ,00 Um ER SH 0,0 br IP 00 o to Ico nix Br an dG rou p
2004
NE
ric Um In fab bro pr ric t laun ven od uc echn ch th tio t n olo e X gy -s in tati kit c a s a nt nd im tec icro hn bia ica l l
2002 2012 2018
017
Um w O wn br os er old sh to i Ni ke p in $2 85 ,00 0,0 00
Ne
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Co
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UMBRO // New Direction
018
019
UMBRO // New Direction
020
2.0
NEW DIRECTION 2.1 // Mission Statement // 023 2.2 // Current Look // 025 2.3 // Future Look // 029 2.4 // Our New Audience // 033 2.5 // Competitors Analysis // 039
021
UMBRO // New Direction
022
2.1
CURRENT LOOK How We Used to Look
Keywords Sportswear Dedication Quality
023
UMBRO // New Direction
2.2
FUTURE LOOK How We Look In The Future
UMBRO Keywords Smart Enthusiasm Efficient
024
025
UMBRO // New Direction
026
SMART PERFORMANCE IS OUR NEW “SPORT”
027
UMBRO // New Direction
2.3
MISSION STATEMENT Rebranding Goals of New Umbro
OBJECTIVE The rebranding objective is to bring back Humphrey Brothers’ vision and soul and bring it to the next level with new technologies and methods. We’re taking the brand far beyond soccer as a brand that no longer only focus on soccer gears and sportswear. This time we’re moving into other focus beyond sportswear fashion to energize our spirit and goal again for our enthusiasm and dedication in different fields and people interests.
028
OUR MISSION IS TO PROVIDE OPPORTUNITIES TO HELP PEOPLE ACHIEVE BETTER PERFORMANCE AND KEEP MOTIVATED.
UMBRO // New Direction
031
UMBRO // New Direction
2.4
OUR NEW TARGET Future Audience Profile
FOCUS We are not only looking for soccer fans and soccer players anymore. We are also looking for active professionals from casual to formal and people who want to be motivated and pursue peak performance in their careers and lives.
032
ALLEN, 29
Michael, 32
Steve, 28
Fishing Worker
Armored Car Guard
Highway Worker
• He spends most of his time in the open ocean because of his job.
• Responsible for the safe transport of money and valuables between different locations.
• Always called out during times of extreme weather and traffic.
• He works as a fisherman for 2 years because he loves exploring the ocean. • He always concern about injuries and fatalities because he often work under hazardous conditions
• Usually loading or unloading the money or valuables at the specific destination by herself.
• Always operate certain heavy and dangerous machinery at work.
• The money or valuables can be heavy.
• Usually work in every kind of weather conceivable, and most of his work time spends outdoors.
• He always feel worried and unsafe to the harsh and rapidly changing condition in the open sea while he is on duty.
• Wear heavy bullet proof vests and carry heavy arms to defend themselves and the valuables they transport.
• Work along stretches of road where cars will still be traveling at high rates of speed.
• He loves to talk with old team mates and learn from their experience about how to work safer and better.
• Face criminals and robbery attempts.
• Often perform the action of directing traffic during construction or other incidents.
• Having trouble to research gears and clothes that would make him feel safer and more comfort at work because he doesn’t have time
• Always feel slow and uncomfortable with the uniform and gear she required to wear during work. • Always be alert and prepared, as robberies and thefts are around each corner.
• Always concern about his safety and been hit by a car while he is working • ANSI approved vest doesn’t make him feel safe enough for this job.
• Always looking for gears that will give him a more enjoyable and safer work that keep him love this job.
033
UMBRO // New Direction
Jordan, 25
Darren, 25
Nicole, 18
Postmates Courier
Semi-Pro Athlete
College Student
• Working as a bike courier for Postmates in San Francisco and being concern about his safety for this job.
• He teaches English in high school and also play semi-professional basketball as his second career.
• Newly freshman college student who keeping up his exercise routine with busy school life.
• He spends time to checks his bike, gears and what to wear before he gets on his bike to make sure he is safe and ready.
• Relies on his phone to access and manage his schedule and activities because it’s simple, quick, and easy.
• Loves to exercise but doesn’t have enough time so she skip doing it regularly.
• He loves biking everyday to stay fit and stay healthy.
• He is having hard to find and afford an assistant for tracking all his data and analytics that help him improve and perform better because of his income.
• He likes riding his bike to anywhere he able to get to. • Has a big concern of biker safer and has been trying different gears to improve his safety on the road because of facing the danger of his job. • Likes to try and buy new gears so he will have a more enjoyable and fun riding experience when he is on the road. • Always get in trouble and conflict with other drivers on the road because of the city bike lanes are not very safe.
034
• Always looks for best gears and clothes that protect him from injury because he want to play as much as he can. • Tight schedule makes him having a hard time to maintain his nutrition input and monitor his body status. • He is in inconsistent performance due to his other job and tight schedule. • He needs better ways and efficient methods for practicing and training.
• Studies at school and loves being active and playing sports with his friends because she hate to be alone and want to have fun • Always tries new gears for performance and enjoyment but she having too much gears to carry and makes her hard to focus sometimes • Has an app keep track of his running so she can know how she is doing. • Love watching sports because she loves to be passion in any games and plays. • Exercise without any worry is relaxable and enjoyable for her because school is already so stressful.
NOT OUR TARGET Iris, 20
George, 38
Runway Model
Astronaut
• She likes fashion and interest on fabric and materials because it is part of her profession.
• He like science and high-tech things.
• She loves doing hot yoga whenever she has time for maintaining her weight and stay healthy. • Healthy foods and regular monitor on her weight is a must in her profession. • Need to maintain the appearance to ensure all clothes will fit them without any adjustments needed. • Her job involve a lot of time spent waiting around. • Constantly buys and tries new fashion and new trend due the passion she has for her job and personal interest.
• He spends most of his time studying, training and exercising for his job. • He checks his gears and equipments regularly in his job. • Discipline and knowledge on all his gears and equipments is a must in his job. • NASA and high-tech companies cooperates with him to prove and develop better gear for safer environment ride into space. • He often travels and stay in the space station. • He always monitor and maintain his daily routine to stay in good shape.
• She is aware of health and her body as she is aging.
035
UMBRO // New Direction
036
UMBRO ISN’T JUST SOCCER ANYMORE. IT’S THE NEXT BIG THING IN SMART PERFORMANCE.
037
UMBRO // New Direction
2.5
COMPETITORS ANALYSIS New Competitors and Directions Analysis
AVAILABILITY X BENEFIT Ubiquity
Universal • Old Competitors • New Competitors
NEW UMBRO • OMSignal • Athos • AIQ
• Samsung
• Hexoskin
• Smoozi
• Microsoft
• Radiate
• Gymi
• Apple
• Sensoria
• Adidas
• Nike
• Under Armour
Hard to Find
• Ralph Lauren • Reebok
• Puma • Ferrari
• Kappa • Fila • Champion
• Le Coq Sportif
• Ellesse
OLD UMBRO
Practical 038
Easy to Find
STYLE X TECHNOLOGY Modernization
High Technology • Old Competitors • New Competitors
NEW UMBRO • OMSignal • Athos • AIQ
• Smoozi
• Radiate
• Gymi
• Apple
• Samsung • Hexoskin
• Sensoria
• Microsoft • Ferrari
• Adidas • Nike • Under Armour
Less Style
• Reebok
• Puma
• Ralph Lauren
More Style
• Kappa • Fila • Champion
• Le Coq Sportif
• Ellesse
OLD UMBRO
Low Technology 039
UMBRO // New Identity
040
041
UMBRO // New Identity
042
3.0
NEW IDENTITY 3.1 // Original Logo // 045 3.2 // New Logo // 049 3.3 // Logo Anatomy // 051 3.4 // Alternative Logos // 053 3.5 // Incorrect Usage // 057 3.6 // Colors Scheme // 059 3.7 // Typography // 061 3.8 // Stationery // 063
043
UMBRO // New Identity
3.1
ORIGINAL LOGO A Mark of Style and Two Brothers
044
HAROLD HUMPHREYS + WALLACE HUMPHREYS =
ORIGINAL LOGO In 1924, Harold Humphrey and Wallace Humphrey founded a sporting and clothing manufacturing firm named Umbro, which lifting the ‘UM’ from their last name, Humphreys, and the ‘BRO’ from the meaning of Brothers. They also came up with a logo depicting a double diamond, which was directly represented the two founder of the company and the endurance and perseverance on what Umbro offer and do.
045
UMBRO // New Identity
046
047
UMBRO // New Identity
3.2
NEW LOGO A Mark of Peak Performance and Enthusiasm
TWO DIAMONDS + FOUR ARROWS + ONE SHIELD =
048
OUR SPIRIT The new logo for Umbro is a combination of diamond, shield, and arrows. The hidden arrow conveys the message of pursing for peak performance while the others arrows are expanding and provide further protection and foundation. The cracking inner diamonds create expanding and exploding motion while it also represent the intention of breaking away from the old brand look and feel and heading to the peak. The two triangles and the arch on top create the direction that represent the motivation and intention of our brand and where we head.
049
UMBRO // New Identity
3.3
LOGO ANATOMY New Form and Structure of Our New Mark
X
.5X
.5X
.25X
1X
.5X X
350 350
Logo Type The Umbro logotype originally started with the typeface United Sans. However, we have been redesigned the typeface a little bit to fit the new brand aesthetic. Most corners of the letters are cut to fit the symbol angle of 350 that makes the whole logo fit more together.
050
X
.25X .5X
.25X
X
650
.25X
650
350
X
Visual Identity Our logo is the soul of our visual identity. It will be on most advertisements and products we create. We try to keep the original diamond shape from the old Umbro logo but refresh it and add it with a meaningful and powerful look and feel that’ll be more attached and fit to our new brand aesthetic.
051
UMBRO // New Identity
3.4
ALTERNATIVE LOGOS System For Correctly Using Our Logo
.5”
3”
2.5”
.5”
minimum size: .5” x .5”
.5”
minimum size: .5” x 3”
3”
minimum size: 2.5” x 3”
Dimension Conversion
Logo Sizing
.5” = 1.27cm = 48px
Things not always happen the same way as we want, and different logo will fit into different situations and space. Here is the regulations for logo sizing and right usage and placement. Just follow the standard and minimum size using the guide above then apply our logs on the right page and right space.
2.5” = 6.35cm = 240px 3” = 7.62cm = 288px
052
Alternative Versions For consistency purpose , our logo with Umbro original dark gray and blue should only be used on white background. When using the logo in photographs and color background the dark gray and blue need to be converted to white.
053
UMBRO // New Identity
Bright Background Keep the logo with the two original colors on bright background. Please don’t not apply it with shadow, patterns, other colors and intricate background.
054
Color Backgroud Only use our original colors on the background and keep the logo color in white when adding color background to the logo. Please also follow our rules to use clear space which keeps the readability and don’t put anything too close to the logo as well.
055
UMBRO // New Identity
3.5
INCORRECT LOGO USAGE Don’t Do This To Our Logo
056
1
5
Never use weird colors and no more than two colors on the logo.
Never place the logo upside down.
2
6
Never tilt at any angles.
Never use drop shadow with the logo
3
7
Umbro usually doesn’t work well on top of detail images.
Never change the scale and position of the icon and type
4
8
Don’t Crop the Logo
Don’t Distort the Logo
1
5
2
6
3
7
4
8
057
UMBRO // New Identity
3.6
COLOR SCHEME New Color Standard Look and Feel PRIMARY COLORS Pantone
Non Pantone
Coated 447 C
CMYK 70/60/60/50
Uncoated Neutral Black U
Web #3A3E3D
Coated 637 C
CMYK 60/0/20/0
Uncoated 637 U
Web #56C5D0
Color Definition Each color we chose has different meaning, and it stands for our spirit of Umbra. Blue represent smart and hightech, gray is resourcefulness and organic is energy. Blue and organ colors create a cyber feeling and energetic personality that stands for Umbra’s enthusiasm and smart spirit.
058
SECONDARY COLORS Pantone
Non Pantone
Coated 158 C
CMYK 0/70/100/0
Uncoated Orange 021 U
Web #F37021
Tint 70% Tint 50% Tint 30% Alternative Usage Please always reference to our color system and use the exact color code of CMYK, Web or Pantone guide we provide. Please dominate communications by using our brand colors whenever possible. It’s okay to use tints to increase the tonal range and contrast but arrange with them carefully and don’t over use them.
059
UMBRO // New Identity
3.7
TYPOGRAPHY New Typographic Standard
UNITED SANS REGULAR
Aa Aa Aa Aa
Typeface Purpose I started with the idea of a typeface with the outstanding characteristics from the specification: straight lines, hard edges, tough letterforms. Since United Family has just about everything we could ever need, we pick it as the one and only type for our brand, Umbro.
060
Bold
A BC DE FGHIJKLMNOPQRSTUVWXY Z a bc de fghijklmn o p q rstu vwxyz 0123 4 5 6 7890!@#$%^&*( ) ,./;’ <>?: Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*(),./;’<>?:” Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*(),./;’<>?:” Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*(),./;’<>?:”
UNITED SERIF REGULAR
Aa Aa Aa Aa
Bold
AB CDEF GH IJ KLMN OPQRSTU VW XYZ ab c d efghijklmno pqrstuvw x yz 01234567 890!@#$%^ &*( ) ,./;’<>? :” Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*(),./;’<>?:” Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*(),./;’<>?:” Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890!@#$%^&*(),./;’<>?:”
Typeface Ability United Sans is a custom sans font which is applicable for any type of graphic design, web, print, motion graphics and perfect for t-shirts and other items. It also available in wide range of weights and styles.
061
UMBRO // New Identity
3.8
STATIONERY Business System For New Umbro
062
063
UMBRO // New Identity
064
065
UMBRO // Our Future
066
4.0
OUR FUTURE 4.1 // New Focus // 071 4.2 // New Experience // 075 4.3 // Place To Be Active // 089 4.4 // Together For Our Future // 103
067
UMBRO // Our Future
068
WE WANTS YOU TO PERFORM SMART AND STAY ACTIVE IN PEAK PERFORMANCE AND EFFICIENCY.
069
UMBRO // Our Future
4.1
NEW FOCUS New Brand Extension Diagram and Features
NEW FEATURES [1] U-GEAR
[7] U-BOT
[12] U-COMPLEX
is the portable and wearable devices and equipments for improving convenience and efficiency in daily casual use purpose.
is an interface that work as an AI personal assistant, information generator and knowledge navigator which able to pair with all Umbro products or any other smart devices.
is the corporate headquarters complex of Umbro that integrated high-tech and interactive equipments.
[2] U-GEAR+ is the portable, wearable devices and equipments for improving performance, efficiency, and safety in professional field.
[3] U-GLASSES is the high resolution display that worn like a contact lens and linked to all Vim Gear and other mobile devices such as smart phone.
[4] U-WEAR is the wearable technology apparel production line for civilians and daily wear.
[5] U-NIFORM is the apparel line for professionals to wear on work fields that integrated with
[13] A-SPACE
is an online or in person life coach service that supports people in achieving a specific personal or professional goal.
is the shared workspace in public that empowers startups and freelancers by giving them access to affordable and enjoyable office space and a vibrant entrepreneurial community.
[9] U-STATION
[14] U-STORE
is the mobile support and cstomer service station that located both inside and outside of Umbro stores.
is the flagship and retail store for Umbroâ&#x20AC;&#x2122;s
[8] APEXER
[10] APEX RESOURCES promotes a healthy working environment through prevention, resolution, and processing of workplace disputes and inefficiency, including complaints and suggestions from both employees and
apparels, equipments and devices.
[15] U-MARKET is the flagship and retail store for organic supplements and foods.
[16] A-CENTER
administrations.
is the conference and exhibition center for hosting events and activities.
[11] BLAZE FITNESS
[17] A-RESEARCH
is the fitness center chain that provide equipments and environments for improving and reaching peak performance and health.
is the research center for developing innovative products and materials in order to provide better performance, efficiency, and safety to Umbro customers.
technology and smart materials.
[6] U-FOODS is the organic foods and supplements production line for daily use for improving physical and mental health.
070
Product Service Environment Experience Education Event Co-Branding
[18] APEX CONTEST
[23] A-RETRAINING
[29] A-TALKS
is the international contest for participators challenge and create innovative projects and works that leading to a new era of peak performance discovery and changing our future.
is a program for professionals retraining with effective methods and top professionals and trainers
is a conferences run by Umbro that mainly focus on spreading the idea of “Look Smart Perform Smart”.
[24] APEX ACADEMY
[30] LOON FOR ALL
[19] PRO KIDS ELEMENTARY is a program that Umbro works with experts, partners and school leaders to get kids moving before, during and after school.
is an online school that providing effective training and learning which also offering an unique professional environment taught by the top working professionals.
[25] BLAZE FITNESS APP [20] PRO KIDS SPORT is a program that works with a range of organizations globally to give more kids a chance to get involved in professional sports and keep them active.
[21] APEX SCHOLARSHIP is a rewarding program that aims to engages students to preform at their peak performance and release their potential at school.
is an app that provides routine physical and mental training and provide monitoring system for further improvement.
[26] BLISS CENTER
is a network of balloons traveling on the edge of space, designed to connect people in rural and remote areas, help fill coverage gaps, and keep people and signals stay connected.
[31] A-FUNDING is a funding corporation and program that collaborate with local organizations to improve and build better communities and environments for people to live better and perform better.
is a facility center for people to relax and take a break from their busy life and work.
[27] UMBRO ACT is the events and activities for Umbro’s employees for building unity and sense f belonging with co-workers and company.
[22] UMBRO 2.0 is a program for Umbro’s employees who is under performance and help them back to their peak performance again.
[28] U-EXPO is the exhibition and events that showcase and celebrate Umbro’s new concepts, upcoming products and services.
071
UMBRO // Our Future
PHYSICAL
[9] [30] [6]
[1] [4]
[14]
[2] [15]
[19]
[20] [17]
[28]
[13]
CASUAL
[25]
[11]
[5] [3]
[18]
[22] [12]
[27]
[7] [8]
[23] [21]
[26] [10]
[31] [29] [16] [24]
MENTAL
072
FORMAL
073
UMBRO // Our Future
4.2
NEW EXPERIENCE Gear Up With Proactive Gears and Equipments
074
075
UMBRO // Our Future
Service Environment Experience U-STORE This is the flagship and retail store for all Umbro apparel, equipments and device. All Umbro U-Store will be integrated and blended with high-tech and smart environmental design. From U-Gear to U-Gear Pro, customers will find a whole new experience in our store as they can find and pick the right gear that will fit for each of them .
076
077
Product Service Experience U-GEAR We create portable equiemnt and portable device for improving daily perfomance which brings conveience and efficieency in our dauly life.
078
079
UMBRO // Our Future
080
WE WILL BRING TECHNOLOGY, GEAR AND EXPERTISE TOGETHER TO DRIVE AND IMPROVE THE SAFETY, CONFIDENCE AND EFFICIENCY FOR THE WORKER.
081
UMBRO // Our Future
082
Product Service U-GEAR+ Umbro helps profession and commercial operations leverage wearable technology to remove process redundancies, reduce lost time or injuries which increase userâ&#x20AC;&#x2122;s overall conference and performance by providing them effective gears and equipment. Our products and service brings together software, process and expertise to drive worker safety, business process optimization and returns on investment.
083
UMBRO // Our Future
YOU WILL NEVER LOST SIGNAL AGAIN. WHEREVER YOU ARE, YOU STAY CONNECT, AND STAY PERFORM.
084
085
UMBRO // Our Future
086
Service Experience Co-Branding LOON FOR ALL Umbro will cooperate with Google and provide internet service that help people stay connected wherever they are. Loon For All is a network of balloons traveling on the edge of space, designed to connect people in all areas, help fill coverage gaps, and keep people online anytime, anywhere.
087
UMBRO // Our Future
4.3
PLACE TO BE ACTIVE New Sites to Keep Us Proactive
088
CREATING PLACES THAT PROMOTE PHYSICAL AND MENTAL ACTIVITY
089
UMBRO // Our Future
090
091
UMBRO // Our Future
092
Service Environment BLAZE FITNESS It is the fitness center chain that provide equipments and environments for improving and reaching peak performance in both body, health and mind. All Blaze Fitness will be integrated and blended with smart and technology that users will find a whole new experience while they are working out and using our gym.
093
UMBRO // Our Future
Service Environment BLISS CENTER It is a facility center for people to relax and take a break from busy life and work.
094
095
UMBRO // Our Future
096
097
UMBRO // Our Future
CREATING AN OFFICE FOR WORK AND PLAY
098
099
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Environment Experience U-COMPLEX When you want people to think creatively and push the boundaries of whatâ&#x20AC;&#x2122;s possible, their workspace shouldnâ&#x20AC;&#x2122;t be a drab maze of beige cubicles. Our offices have become well known for their innovative, fun and high-tech. We aim to make our headquarter a place that Umbro employees and visitors want to be.
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TOGETHER FOR OUR FUTURE New Experience Start From Here
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PRESENTING TO KEEP US IMPROVING AND KEEP OUR MIND INSPIRING
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Environment Experience Education Event A-CENTER The Umbro convention center sits in the center of Silicon Vally and boasts hundreds of varied events, activities, contests and talks every year. From the huge draw of inspirational speakers and high-tech smart expo, the Center is buzzing year-round with full house of energy and motivation.
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Experience Event APEX CONTEST It provides all year-round international competition that challenge and reward people to have innovative ideas and breaking boundaries beyond the limit and lead us to better future and technology.
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Experience Education Event A-TALKS Our main emphasis was technology and design, consistent with its Silicon Valley origins, but we also broadened its focus to include talks on many scientific, cultural, and academic topics in order keep people active, motivated and stay at peak performance all the time.
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There are no limits. There are only plateaus, and we must not stay there, we must go beyond them. Bruce Lee Philosopher and Martial Artist
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STAY ACTIVE. STAY SMART. 115
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