INNOVA GROUP
BOOK
MGM
BRAND
THE ONE STOP SHOP FOR ALL YOUR CLIMATE AND SUSTAINABLE ENERGY NEEDS!
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VISION MISSION VALUES PRINCIPLES OUR OFFICES
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MGM INNOVA GROUP LOGO
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CONTENT
VISUAL IDENTITY
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CONSTRUCTION - CLEARSPACE VERSIONS CORPORATE TYPOGRAPHY COLOR SYSTEM APPLICATION ON A BACKGROUND WRONG USES
MGM INNOVA ENERGY SERVICES LOGO VERSIONS SYMBOL CONSTRUCTION COLOR SYSTEM
MGM INNOVA CAPITAL LOGO VERSIONS SYMBOL CONSTRUCTION COLOR SYSTEM
MGM INNOVA CONSULTING LOGO VERSIONS SYMBOL CONSTRUCTION COLOR SYSTEM
MGM INNOVA
CONSULTING
Lead the transition to a low-carbon economy in Latin America and the Caribbean, through the development, promotion and implementation of innovative climate change mitigation and adaptation solutions.
MGM INNOVA GROUP
Lead the sector in structuring, implementing and financing integrated and innovative solutions that contribute to climate change mitigations and adaptation and sustainable development in Latin America and the Caribbean.
MGM INNOVA
VISION
CAPITAL
Be a multinational company recognized for its leadership and track record as the private equity fund manager with the largest number of innovative triple bottom line investments.
MGM INNOVA
ENERGY SERVICES Be the leading energy services and project integration provider in Latin America and the Caribbean, with projects operating in ten or more countries.
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MGM INNOVA
CONSULTING
Design, develop, promote and implement innovative solutions that enable our customers to integrate sustainable and climate management practices in their products, projects, services, corporate strategies and operations.
MGM INNOVA
CAPITAL
Manage private equity funds focused on climate change mitigation and adaptation initiatives through investments in projects and/or companies that generate financial, social and environmental benefits.
MGM INNOVA
ENERGY SERVICES
MISSION
MGM INNOVA GROUP
Integrated technical, financial and environmental solutions that contribute to climate change adaptation and mitigation, and sustainable development.
Generate economic, environmental and social benefits through the identification, design, financial structuring, implementation, operation and monitoring of energy efficiency and renewable energy projects, and other energy services.
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VALUES
PROPOSITION
VALUES
PRINCIPLES Collaboration Integrity Innovation Commitment Determination
We create value for our customers by turning their climate risks into opportunities.
We provide 100% of the technical-financial solution in energy efficiency and renewable energy projects. We offer a comprehensive technical, legal and financial low-risk solution for the development of renewable energy and energy efficiency projects.
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OUR OFFICES
USA MEXICO COSTA RICA (project office)
COLOMBIA BRAZIL ARGENTINA
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VISUAL IDENTITY
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LOGO
Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. The MGM Innova Group or Corporate Logo comprises two elements, the Logo symbol and Logo type. The Logo Symbol is a powerful image evoking the union of the services offered by the Group. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Montserrat Bold and Neue Einstellung and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of color as well as shape and form. The four corporate colors are blue, orange, green and black. It is a fresh and appealing blend of colors chosen for their strong combination - modern - classic - timeless. The Colors have been selected according to international standards as shown below and are easily implemented.
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MGM INNOVA GROUP
MGM INNOVA GROUP
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1
The Logo Symbol Is a powerful element that evokes the services provided by each individual member of the Group, and the synergy resulting from the sum of all parts.
2
The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in black. The font that are used here are Montserrat Bold and Neue Einstellung.
The general Logo The main logo is the four-color logo used on a white or colored background.
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LOGO construction - clearspace It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
20x
20x
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
G MGM
20x
1x
20x
G
MGM INNOVA GROUP
5x 5.5x
G
INNOVA GROUP
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LOGO versions
Colored
Colored white text
White
Black
Grayscale
Official version
MGM
MGM
INNOVA GROUP
Horizontal
MGM
INNOVA GROUP
INNOVA GROUP
MGM
INNOVA GROUP
MGM INNOVA GROUP
MGM
INNOVA GROUP
MGM
MGM
INNOVA GROUP
MGM
INNOVA GROUP
INNOVA GROUP
MGM
INNOVA GROUP
Vertical
MGM
INNOVA GROUP
MGM
INNOVA GROUP
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INNOVA GROUP
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INNOVA GROUP
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INNOVA GROUP
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CORPORATE TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all MGM Innova Group communications. We have selected Montserrat and Neue Einstellung, which help inject energy, strength and clarity to the Group brand.
A A A
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PRIMARY CORPORATE FONT
A
PRIMARY FONT MONTSERRAT
TYPE EXAMPLES MONTSERRAT
M O N T S E R R AT Bold
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G H I T U V g h i t u v
J W j w
K X k x
L M Y Z l m y z
Regular
A N a n
B O b o
C P c p
D Q d q
E R e r
F S f s
G H I T U V g h i t u v
J W j w
K X k x
L M Y Z l m y z
Figures
0
1
2
Special Characters
! “ § $ % & / ( ¡ “ ¶ ¢ [ ] | « ∑ € ® † Ω ¨ ⁄ æ œ @ ∆ º ª © ƒ √ ~ µ ∞ … – ≤ <
3
4
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) = ? ` { } ≠ ø π • ∂ ‚ å ¥ > ≥ ˘ ›
0 ; : ¿ ‘ ± ‘ ≈ ç ‹ ◊
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SECONDARY CORPORATE FONT
A
PRIMARY FONT NEUE EINSTELLUNG
NEUE EINSTELLUNG Bold
N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Regular
N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES NEUE EINSTELLUNG
Figures
0
Special Characters
! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ Δ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊
1
2
3
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9
0
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Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key
TYPOGRAPHY AND TEXT HIERARCHY
CONTEXT TEXT AND INNER HEADLINES
Caption Text
Copy Text
Headlines Copytext
HEADLINES AND TYPOBREAKS
Sublines Sections
Big Headlines and Title
information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for MGM Innova Group.
MGM Innova Group Calibri 6 pt Type / 9 pt Leading
MGM Innova Group Calibri 8 pt Type / 11 pt Leading
MGM Innova Group Calibri Bold 10pt Type / 10pt Leading
MGM INNOVA GROUP Arial Bold - Capital letters 16pt Type / 16pt Leading
MGM INNOVA GROUP
Arial Bold - Capital Letters 30+pt Type / 30 pt Leading
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THE PRIMARY COLOR SYSTEM AND COLOR CODES
Color plays an important role in the MGM Innova Group’s corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprises the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the MGM Innova Group brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they are always consistent.
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PRIMARY COLOR SYSTEM
Explanation:
Usage:
The MGM Innova Group has four official colors: green, orange, blue and black. These colors have become a recognizable identifier for the Group.
Use them as the dominant color palette for all internal and external visual presentations of the Group.
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR
GREEN
100 %
80 %
60 %
40 %
20 %
: : : :
C 53 - M 5 - Y 100 - K 0 376C R 133 - G 185 - B 000 #85B900
COLOR TONES
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR
ORANGE
100 %
80 %
60 %
40 %
20 %
: : : :
C 0 - M 64 - Y 99 - K 0 716C R 255 - G 122 - B 023 #FF7A17
COLOR TONES
100 %
PRIMARY COLOR
80 %
60 %
40 %
20 %
BLACK
COLOR CODES
CMYK Pantone RGB Web
: : : :
C0 -M0- Y0- K0 BLACK R0-G0-B0 #000000
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR
BLUE
100 %
80 %
60 %
40 %
20 %
: : : :
C 61 - M 28 - Y 0 - K 0 279C R 69 - G 163 - B 255 #45A3FF
COLOR TONES
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Explanation:
Usage:
The MGM Innova Group has these alternative colors: blue and dark grey.
Use for complementary assets in internal and external visual presentations of the Group like ppt/word templates, marketing applications and e-media.
SECUNDARY COLOR SYSTEM
COLOR CODES
CMYK Pantone RGB Web
100 %
80 %
60 %
40 %
20 %
: : : :
C 66 - M 14 - Y 17 - K 0 631C R 75 - G 172 - B 198 #4BACC6
COLOR TONES
COLOR CODES
GRAYSCALE : Web :
100 %
80 %
60 %
40 %
20 %
80% #58595B
COLOR TONES
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APPLICATION ON A BACKGROUND
MGM
MGM
MGM
MGM
MGM
MGM
INNOVA GROUP
INNOVA GROUP
MGM INNOVA GROUP
INNOVA GROUP
INNOVA GROUP
INNOVA GROUP
INNOVA GROUP
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Do not change colors
WRONG USES
Do not change order of colors
MGM
MGM
INNOVA GROUP
Do not change text size
INNOVA GROUP
Do not change text font
MGM
MGM INNOVA GROUP
INNOVA GROUP
Do not use inappropiate version
MGM INNOVA GROUP
Do not distort
MGM INNOVA GROUP
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MGM INNOVA ENERGY SERVICES LOGO
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PRIMARY VERSION
MGM INNOVA
ENERGY SERVICES MGM INNOVA
ENERGY SERVICES
MGM INNOVA
ENERGY SERVICES
MGM INNOVA
ENERGY SERVICES
ALTERNATIVE VERSION
MGM INNOVA
ENERGY SERVICES
MGM INNOVA
ENERGY SERVICES
MGM INNOVA
ENERGY SERVICES
MGM INNOVA
ENERGY SERVICES
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MGM INNOVA ENERGY SERVICES
SYMBOL
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COLOR CODES
MGM INNOVA ENERGY SERVICES
PRIMARY COLOR SYSTEM
CMYK Pantone RGB Web
PRIMARY COLOR ORANGE
100 %
80 %
60 %
40 %
20 %
: : : :
C 0 - M 64 - Y 99 - K 0 716C R 255 - G 122 - B 023 #FF7A17
COLOR TONES
COLOR CODES
Grayscale RGB Web
PRIMARY COLOR GRAY
100 %
80 %
60 %
40 %
20 %
: : :
60% R 102 - G 102 - B 102 #666666
COLOR TONES
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR BLACK
100 %
80 %
60 %
40 %
20 %
: : : :
C0 -M0- Y0- K0 BLACK R0-G0-B0 #000000
COLOR TONES
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MGM INNOVA CAPITAL LOGO
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PRIMARY VERSION
MGM INNOVA
CAPITAL MGM INNOVA
CAPITAL
MGM INNOVA
MGM INNOVA
CAPITAL
CAPITAL
ALTERNATIVE VERSION
MGM INNOVA
CAPITAL
MGM INNOVA
CAPITAL
MGM INNOVA
CAPITAL
MGM INNOVA
CAPITAL
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MGM INNOVA CAPITAL
SYMBOL
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MGM INNOVA CAPITAL
PRIMARY COLOR SYSTEM
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR GREEN
100 %
80 %
60 %
40 %
20 %
: : : :
C 53 - M 5 - Y 100 - K 0 376C R 133 - G 185 - B 000 #85B900
COLOR TONES
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR BLACK
100 %
80 %
60 %
40 %
20 %
: : : :
C0 -M0- Y0- K0 BLACK R0-G0-B0 #000000
COLOR TONES
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MGM INNOVA CONSULTING LOGO
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PRIMARY VERSION
MGM INNOVA
CONSULTING MGM INNOVA
CONSULTING
MGM INNOVA
MGM INNOVA
CONSULTING
CONSULTING
ALTERNATIVE VERSION
MGM INNOVA
CONSULTING
MGM INNOVA
CONSULTING
MGM INNOVA
CONSULTING
MGM INNOVA
CONSULTING
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MGM INNOVA CONSULTING
SYMBOL
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MGM INNOVA CONSULTING
PRIMARY COLOR SYSTEM
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR BLUE
100 %
80 %
60 %
40 %
20 %
: : : :
C 61 - M 28 - Y 0 - K 0 279C R 69 - G 163 - B 255 #45A3FF
COLOR TONES
COLOR CODES
CMYK Pantone RGB Web
PRIMARY COLOR BLACK
100 %
80 %
60 %
40 %
20 %
: : : :
C0 -M0- Y0- K0 BLACK R0-G0-B0 #000000
COLOR TONES
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MGM INNOVA GROUP