Capgemini Smart Mobility Connect The customer at the heart of your business Capgemini’s response to this market shift is our Smart Mobility Connect offering which is a suite of solutions focused on alignment, strategy and execution in the core business domains of mobility customer engagement, including:
In this era of hyper-connectivity, everything about the way customers buy, own and use vehicles is transforming. Your customers expect a digital relationship with GM’s brands that is as personalized and seamless as our other online interactions, from banking to social media. The advent of new technologies in the connected ecosystem continuously enhances these experiences and expectations, and consumers now expect innovation on a daily basis.
• Connected customer: Customer engagement through device of choice, seamlessly integrated, personalized and value-focused • Connected ecosystem: The partner ecosystem of value in which the connected vehicle and customer opt-in for valueadd services
At Capgemini, we understand that General Motors must transform from its heritage of being an iconic product company into an iconic mobility provider with the customer at the heart of its business. The horizontal integration of all aspects of the customer’s experience must be harmoniously aligned so expectations are exceeded and customers are delighted. To offer competitive mobility solutions in the marketplace, we must strategically shift: • From engineers to data owners • From ownership to mobility • From product to service • From development cycles to agile manufacturing • From centralization to collaboration • From automotive competition to technological competition.
• Connected services and products: The mobility safety, value, convenience and commerce products available to the customer and vehicle • Customer engine: A complete customer view incorporating all aspects of the customer experience and which drives true customer intelligence.
CONNECTED SERVICE & PRODUCTS
CONNECTED CUSTOMER Reimagining customer experiences based on cutting edge technology ● Leveraging real-time data to provide actionable insight ● Creating customer loyalty by anticipating future needs along a holistic customer journey ●
CONNECTED ECOSYSTEM Defining the future positioning within the digital value chain ● Creating cooperation models with non- traditional partners ● Helping businesses activate their vision through carefully designed and agile business and operating models
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Connected customer
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Electric Mobility Connected ecosystems
Identifying high-potential areas for new connected services and products Increasing customer satisfaction by ensuring accessibility across various channels tailored to individual needs End-to-end mobility solutions that span the future urban landscape
CUSTOMER ENGINE
Connected services and products
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The architectural framework to reimagine the customer experience of the future Expediting innovation through pioneering technology and data analytics Insightful results and scalability by providing state - of- the- art AI functionalities connecting all involved parties of the mobility ecosystem
Our Smart Mobility Connect framework can help address EV and sustainability opportunities and challenges Our Capgemini Smart Mobility Connect framework can also help GM to strategize and deliver core components of electrified mobility for a seamless customer experience. These include definition of connected ecosystem partnerships, customer education about the benefits and requirements of driving an
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Capgemini guide to future mobility
electrified vehicle and the required connected services and products starting with charging but extending beyond to an ecosystem of green vehicle ownership and carbon-footprint awareness.
