impact education Executive Master in Mobility Innovations | eMA MOBI
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Imprint Zeppelin Universität gemeinnützige GmbH Am Seemooser Horn 20 88045 Friedrichshafen | Germany Editorship: Tim Göbel Editor: Frauke Rogalla Art Direction: Philipp N. Hertel Date: August 2014
Executive Master in Mobility Innovations eMA MOBI Are electric vehicles the ultimate form of sustainable transportation? Do you think we are ready to have our parcels delivered by drones? Don’t you think "Nighttrain to Lisbon" should not just be in the movies? Do you really think a sharing economy will revolutionise the transport sector?
The Program at a Glance Aim
Education of interdisciplinary mobility innovation managers
Target group All professionals working in the transport industry – private, public and non-profit sector Content
Key economic, societal, cultural, environmental and technological aspects of global mobility
Duration
24 months
Scope
10 modules of 5 working days each, 2 online modules, and self-study
Language
English
Locations
Friedrichshafen, Brussels, Lyon, Berlin, Bad Homburg, Karlsruhe
Degree
Master of Arts in Mobility Innovations
Investment
€ 24,900 tuition fee
Interested? zu.de/mobi
Our aims
“The horse is here to stay, but the automobile is only a novelty – a fad.� Horace Rackham in 1903 The business-as-usual situation of more cars, ever-increasing air travel, energyintensive logistics, and publicly financed urban transport can no longer deliver the future needs of the transport and logistics sector. The transport solutions of tomorrow must focus more on time and cost efficiency, sustainability, and interoperability instead of just on the growth of individual sectors. The 2-year Executive Master in Mobility Innovations course offers an excellent opportunity for professionals working in the transport sector and related fields to qualify as Mobility Innovation Managers. These are experts who understand the structures, functionalities, and challenges of the transport and logistics sector, as well as their interconnections and future trends. As a participant, you go beyond passive learning by working on a business idea or case-study during the course, in this way bringing to life an integrated vision of future mobility. Your project can either be introduced during the application process or developed together with the team at the Amadeus Center for Mobility Studies | CfM, ZU. You learn to evaluate national and global mobility markets in order to generate and implement new business models. The interdisciplinary program covers technological, economic, environmental, and social aspects of mobility as well as demographic and psychographic backgrounds of users. You also learn how the different transport markets and sectors work; what kind of challenges mobility and transport systems face in a globalized world and in different cultural settings; how these challenges lead to new paradigms, and how technology can organize efficient and adequate transport and logistic processes.
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Details about the modules: zu.de/mobi-modules
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Mobility & Transport Research (Module 1, 5, 7, 11)
Mobility & Transport Research (Module 1, 5, 7, 11) Each module has 5 days
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Key facts & selected lecturers
Target Group The Executive Master in Mobility Innovations is open to professionals from all transport and logistics industries (automotive, rail, shipping, aviation, etc) as well as related fields and supplier industries. The program is not consecutive, so it is open to participants with different backgrounds including engineers, policy officers, human resource managers, communications experts, and marketing executives.
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Admission Requirements A first university degree or equivalent At least 12 months of work experience in a relevant field Good English language skills are required and will be tested Successful admission process, including personal interview For participants who do not have a background in economics, a pre-course will be offered
Application | Any time at zu.de/application | After filling in the application kick-off form, you will receive the log-in data for your personal application portal | The written application is followed by a personal interview and an English test | Modules can also be booked individually by organizations or individuals
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Program Structure 24-month executive program 10 attendance modules of 5 working days each 2 online modules as self-study elements One module in cooperation with the Laboratoire d’Economie des Transports University of Lyon 2, which takes place in Lyon 1 week “policy academy” in Brussels Teaching locations are Friedrichshafen, Berlin, Bad Homburg, Karlsruhe Degree: Master of Arts in Mobility Innovations (90 ECTS + 30 ECTS upon recognition of work experience) Formal qualification for a doctoral program Maximum of 20 participants Program language is English | exams can be taken in English or German Tuition fee: € 24,900, € 6,225 per semester Program commences in January
Contact | Frauke Rogalla, Program Director | +49 7541 6009 1605 | frauke.rogalla@zu.de | Additional information: zu.de/mobi
Partners
Module 1 Making Mobility Work: Sustainability and Resiliency in the Transport Sector Prof. Dr. Wolfgang H. Schulz, Zeppelin University | Introduction, basic theories and empirical facts | Mobility, Transport, Logistics, Trade | The concept of sustainability and resiliency
Module 5 International Regulation and IT Governance Prof. Dr. Georg Jochum, Zeppelin University | Regulatory framework and relevant legal requirements | Case Studies
Module 2 Business Model Innovation and Technology Management Christian Lerch, Frauenhofer ISI
Module 3 Matching Strategies for Future Challenges Prof. Dr. Alexander Eisenkopf, Zeppelin University
| Introduction to business model innovation and technology management on the basis of practical examples | Business plan development and risk management
| Key future challenges for transport and logistics | Infrastructure, Environment and Externalities, Culture and Society, Funding and Finances | Regulatory requirements and strategies
Module 6 Consumer, Culture, Change Prof. Dr. Arnd Florack, Zeppelin University
Module 7 Fall Academy: Transport Policy – The European Perspective, Brussels Prof. Dr. Eckard Schröter, Zeppelin University
Module 8 Intermodality and Functional Integration Associate Prof. Dr. Laurent Guihéry, University of Lyon 2
| EU institutions, multi-level policy making, governance | EU legislation and its effects on national governments and policies | Lobbying and regulatory cultures
| Introduction to intermodality and integration of different transport modes | Intermodal and multimodal business models for goods and passengers | The role of public and private transport modes
Module 11 Internationalization and Urbanization Prof. Dr. Alexander Eisenkopf, Zeppelin University
Module 12 Implementation Strategies, Financial Dimensions & People Management Prof. Dr. Wolfgang H. Schulz, Zeppelin University
| Consumer behavior and marketing strategies | Consumer behavior in different cultural settings | Change management and behavioral change
Module 9 Communication Technologies and Mobility Prof. Dr. Horst Wieker, University of Applied Sience, Saarland
Module 10 Socio-Economic Dimension: Assessing Mobility Prof. Dr. Wolfgang H. Schulz, Zeppelin University
| Communications technologies as a business model enabler | Technological development of communications technology
| Business studies and economics | Economic Resource Assessment | Cost-Benefit Analyses
| Emerging economies, new markets and international trade | Mega cities and urban mobility | Multilocal lifestyles and (globalized) working environments
Module 4 Intelligent Transport Systems (ITS) – Technological Innovations and Deployment Matthias Schulze, Daimler AG | Main trends, innovations and new technological developments | Introduction to Intelligent Transport Systems (ITS) | Intelligent Supply Chain Management
| Entrepreneurship and start-up implementation | Decision analysis, accounting, controlling, project management | Interdisciplinary human resource management
The program ecosystem
“The Executive Master in Mobility Innovations fills a gap in the German academic landscape by training experts from the areas of transport, travel, infrastructure, and industry to think and work in a connected, interlinked, and interdisciplinary way. This is absolutely crucial for the development of new, innovative, and market-based business models designed to facilitate mobility and reduce existing informational barriers.� Holger Taubmann, Senior Vice President Distribution, Amadeus IT Group
The Program Ecosystem The Executive Master in Mobility Innovations is embedded within the activities of the Amadeus Center for Mobility Studies | CfM at the Zeppelin University. The program is also closely linked to the chair of Mobility, Trade, and Logistics. Amadeus Center for Mobility Studies | CfM Based at the Zeppelin University, the CfM is committed to interdisciplinary, intersectoral and international analyses of regulatory, economic, ecological, cultural, or psychological conditions and perspectives of innovative business models on mobility and transport markets. Taking into account regulatory, ecological, economic, cultural, infrastructural, and legal requirements, the Amadeus Center for Mobility Studies applies a holistic perspective to mobility and transport. There is a special focus on assessing the implementation of new business models and economically evaluating mobility concepts. The CfM offers a neutral platform for businesses and organizations to meet with academic experts, transfer knowledge, and gain inspiration from each other. This is how the CfM facilitates cross-industrial and intermodal business model innovations. CfM Advisory Board The CfM has a well-established advisory board composed of renowned representatives from industry and related fields. They meet twice a year to provide ideas and market insights for research areas. The advisory board also functions as an external advisory board for the Executive Master in Mobility Innovations, making sure the program incorporates all relevant market developments. The members of the advisory board are senior staff in the automotive industry, infrastructural and urban development planners, communication technology experts as well as high level professionals in the transport and logistics industry.
Advisory Board | | | | | | | | | |
Lufthansa AirPlus Servicekarten GmbH Siemens AG Amadeus Germany GmbH and Amadeus IT Group, S.A. DeinBus.de GmbH FVW Mediengruppe Volkswagen AG Daimler AG Rhein-Main-Verkehrsverbund GmbH ZF Friedrichshafen AG Deutsche Lufthansa AG
All Dates at a Glance
Prep-course in Business Economics (Optional) | December 15 – 19, 2014 Module 1 | Friedrichshafen Sustainability & Resiliency | January 12 – 16, 2015 | Prof Dr Wolfgang H. Schulz Module 2 | Karlsruhe Business Model-Innovation | February 23 – 27, 2015 | Christian Lerch Module 3 | Friedrichshafen Future Challenges | March 16 – 20, 2015 | Prof Dr Alexander Eisenkopf Module 4 | Ulm & Friedrichshafen Intelligent Transport Systems (ITS) | May 18 – 22, 2015 | Matthias Schulze Module 5 | Online International Regulation | E-Learning | Online-Module | Prof Dr Georg Jochum Module 6 | Bad Homburg Consumer, Culture, Change | September 14 – 18, 2015 | Prof Dr Arnd Florack Module 7 | Brussels Fall Academy: Transport Policy | October 26 – 30, 2015 | Prof Dr Eckard Schröter Module 8 | Lyon Intermodality & Functional Integration | January 04 – 08, 2016 | Ass Prof Dr Laurent Guihéry Module 9 | Berlin Communication Technologies | February 15 – 19, 2016 | Raphael Leiteritz, Prof Dr Ing Horst Wieker Module 10 | Online Social-Economic Dimension | E-learning | Online Module | Prof Dr Wolfgang H. Schulz Module 11 | Friedrichshafen Internationalization & Urbanization | April 11 – 15, 2016 | Prof Dr Alexander Eisenkopf Module 12 | Friedrichshafen Implementation, Finance & People | August 29 – September 02, 2016 | Prof Dr Wolfgang H. Schulz Colloquium | April 16 – 17, 2016 Master-Thesis Phase | May 01 – October 31, 2016 Disputation | December 15 – 16, 2016
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