VOGUE | FEATURE STORY
現代 房地產王國
MODERN REALMS OF REAL ESTATES Text / LT . Translation / Linguists Asia. Opening Photo / Sino Group
Text / Andrea Lo; Ee Yen Ng . Translation / Linguists Asia . Opening Photo / Sino Group
不言而喻，房地產是香港最具競爭力的市場之一。
It goes without saying that real estate is one of the most competitive markets in Hong
物業開發商不斷嘗試更上一層樓，以創新、尖端的
Kong. Property developers are constantly looking to take things to the next level
設計打造出優質的房地產投資組合。
with innovative, cutting-edge designs, building up a portfolio of prime real estate
越來越多組織表彰世界各地的最佳項目和物業開
along the way.
發商。例如，著名的Property Guru中國地產
An increasing number of organisations are paying recognition to the best projects and
獎（將在11月舉行頒獎典禮）將焦點集中於港澳
property developers around the world. For instance, the prestigious Property Guru’s
及大中華地區的傑出物業。作為該久負盛名的亞
China Property Awards (held this November) will focus on outstanding properties in
洲地產獎的一部分，以中國為重心的此一獎項經
Hong Kong, Macau and Greater China. Part of the prestigious Asia Property Awards,
已設立三年。豪華住宅、寫字樓、商業大廈和酒
the China-focused division has been in place for the last three years. Accolades
店等各類項目獲得讚譽。除了表揚物業發展項目
are awarded to a variety of developments, including luxury residences, offices,
外，它亦向優秀的設計和建築項目頒授獎項。
commercial buildings and hotels. Aside from recognising property developments, it
隨著數碼科技進步，混合媒體平台經已融入我們
also grants prizes to projects with outstanding design and architecture.
日常生活之中，不論老少。另一方面，全球暖化證
With the advancement of digital technology, mix-media platforms have merged into our
據日增，足以反駁美國共和黨總統候選人Donald
day-to-day life for people all ages. On the other hand, the growing evidences of global
Trump所聲稱氣候變化並非真有其事，焦點因而
warming are strong enough to dispute U.S. Republican presidential nominee Donald
集中更於各企業舉措的環保意識。因此，今年甚至
Trump’s claims that climate change is not real, the spotlight is shone more brightly
連建築和物業獎項也包括技術及可持續發展等的新
on corporations’ initiatives eco-conscious Hence this year, even architectural and
增類別，反映出內外兼備對房地產的重要性。中國
property awards are including additional categories in technology and sustainability,
地產獎頒獎典禮定於11月1日舉行，讓我們先來看
reflecting the importance of real estate with both style and substance. In light of the
看6個值得你注意的香港房地產項目。
upcoming China Property Awards ceremony, set to take place on 1 November, we take a look at several real estate projects in Hong Kong worthy of your attention.
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