COVER STORY
CELEBRATING 100 YEARS OF BOSCH SERVICE Today Bosch Service is one of the world’s largest chains of independent service and repair workshops
Right from the beginning, Bosch had a pioneering vision to create a professional and well-equipped network of independent workshops. The first Bosch Service partnership agreement was signed with Max Eisenmann & Co in Hamburg on January 1, 1921. By 1926, the first printed directory of Bosch Service garages for Europe listed 68 workshops, offering repairs and servicing from Madrid to Stockholm, and from Athens to Glasgow. According to the directory, the workshops were outfitted with all the machines and special tools needed to provide rapid inspection of electrical equipment of an automobile, particularly the world-famous Bosch products, and thoroughly repair any damage. Trained experts would ensure proper execution of orders, whilst well-stocked spare parts depots enabled quick replacement. Of course, all Bosch Service locations were obliged to provide courteous service and non-binding advice. By that time, the number of vehicles was rising steadily. In early 1900, the number of cars built worldwide stood at just under 10,000. That number had already risen to over 250,000 by 1910 and was nearing 2.5 million by 1920.
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Australian Automotive Aftermarket Magazine April 2021
Early motorists were usually either technically skilled and took care of repairs themselves, or they hired a mechanic to look after their expensive vehicles. Over time, cars grew more affordable and electrical equipment such as lighting and starters made driving much easier and far more comfortable.
As the number of cars rose, so too did demand for professional and expert service. From early on, Bosch offered its workshop partners comprehensive support. This included the rise of a consistent image, with a common trademark, as well as templates for business correspondence and advertising materials. The worldwide Bosch Service network expanded rapidly and in 1930 the general directory listed 2,750 workshops. It was also the year in which the first Bosch Service workshops were appointed in Australia and New Zealand. By 1960, Bosch Service workshops were operational in over 13 different countries and due to extensive technical training were generating a reputation for quality world-wide. Today, Bosch Service celebrates 100 years with more than 15,000 workshops in 150 countries, making it one of the world’s largest chains of independent service and repair workshops. The level of service provided has also grown significantly along with the network. Over time, the network has evolved with Bosch providing workshops with continuous comprehensive support in all key areas of their
