Australian Automotive Aftermarket Magazine - November 2020

Page 18

COVER STORY

PENRITE: AUSSIE OWNED, AUSSIE OPERATED The Penrite story commenced more than 90 years ago in Melbourne

Penrite proudly says that since 1926, its products have helped shape the country. In all that time, it has remained a 100 percent Australian owned and operated business, committed to producing the best lubricants, made right here in Australia. The Penrite story started out on a kitchen stovetop in Melbourne more than 90 years ago. It was then that a 16-year-old Les Mecoles founded the Penrite Oil Company from his parents’ home in St Kilda, Melbourne. The first batches of oil were delivered to service stations, milling factories, and the local shipping port using his father’s wheelbarrow. The business continued to grow, but in 1979 Les, suffering from poor health, sold the company to John and Margaret Dymond. John’s 20 years of experience in not only the oil industry but also the additive market gave him the background and knowledge he needed to take up the challenge of running his own company. John launched a new range of premium multigrade engine oils known as HPR (High Performance Range), identified to solve automotive oil consumption problems and tailored for the local, harsh Australian conditions. Other products introduced over time included racing oils; specialist products for classic, vintage and veteran vehicles; Enviro+ oils for modern fuel efficient, low emission engines; lubricants for heavy duty vehicles, motorcycles, marine and small engine applications; gear oils; transmission fluids; hydraulic fluids; coolants; additives; and hand cleaner.

Committed to Australia From those humble beginnings, Penrite says it now sells its “Better Class of Oil” around the world. “When you choose Penrite, you are supporting a 100 percent Australian family owned and operated business that employs Australians that have been producing world class lubricants, coolants, additives and hand cleaners on the ground here in Australian factories since 1926,” Penrite Group Sales Manager, John Firth, said. Penrite operates two manufacturing plants in Australia blending premium grade products for Australian conditions that have been trusted for 18

Australian Automotive Aftermarket Magazine November 2020

generations in automotive workshops and service centers as well as in industrial, agriculture/ forestry, mining, marine, heavy transport and many other applications where premium lubricants are used. “No other Australian lubricant company has this pedigree of longevity and trust,” John said. Penrite’s commitment to Australian manufacturing employs Australians not only at Penrite itself, but in many other businesses supporting that manufacturing role. “This keeps money in the country to grow our

country’s economy and shows that we can compete on a world scale with businesses that have packed up and gone offshore long ago – along with their money,” John said. “It has never been more important to support Australian products and brands while the country gets back on its feet after the pandemic. “At Penrite we are working extra hard to make sure we keep producing world class products right here in Australia. “We are investing more money into improved and smarter manufacturing facilities and employing


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Articles inside

HR Matters

2min
page 89

Products

35min
pages 26-49

Engine Management & Cooling - Looking after your customers’ engine needs

30min
pages 68-81

Member Feature - Parts4 - All part of a bigger picture

7min
pages 50-51

PRTC

8min
pages 90-91

Inside Business

4min
pages 92-94

Consumer Law

4min
page 88

Trade Talk - Andrew Cornwell, Corghi Australia

7min
pages 84-85

Oils and Lubes: All the latest on oils and lubes

30min
pages 52-67

Milestones

7min
pages 86-87

In the workshop - Reaching out to the next generation

9min
pages 82-83

R&D - Bosch - Groundbreaking passenger protection

4min
pages 22-25

Technofile - Solving BMW climate control issues

2min
pages 20-21

Cover Feature - Penrite: Aussie owned, Aussie operated

3min
pages 18-19

Aussie battery manufacturer charges ahead with major expansion

11min
pages 13-15

Aftermarket companies recognised by AFR

8min
pages 16-17

Overcoming the FCA firewall

4min
page 8

New initiative to reduce pedestrian injury

8min
pages 11-12

Industry Leaders Forum a huge success

3min
page 7

AAAA Report

4min
page 5

US state votes overwhelmingly for Right to Repair

4min
page 9

The evolution of vehicle safety features

3min
page 10
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