SBK Marketing Guide '08/'09

2008 - 2009 SBK MARKETING GUIDE

summary SBK WORLD CHAMPIONSHIP

SPONSORSHIP

Introduction....................................................................................... 6

Introduction..................................................................................... 36

Classes............................................................................................... 7

Brand visibility................................................................................ 37

Circuits............................................................................................... 8

Case histories..................................................................................45

Manufacturers & riders.................................................................... 9

Sponsor panel................................................................................. 48

Sponsors............................................................................................ 11

TARGET AUDIENCE

SBK EXPERIENCE

Television..........................................................................................14

The Paddock Way............................................................................52

Circuits..............................................................................................16

Paddock show..................................................................................53

2009 Tracks..................................................................................... 17

Vip hospitality.................................................................................54

Press..................................................................................................18

Race package..................................................................................55

Internet............................................................................................20

Active style......................................................................................56 Pit walk............................................................................................. 57

MEDIA

LICENSING & MERCHANDISING

Television.........................................................................................24

Publications & printed materials..................................................60

Main broadcasters.......................................................................... 26

Videogame........................................................................................ 61

Press.................................................................................................28

DVD...................................................................................................62

Internet............................................................................................ 32

Official SBK eyewear......................................................................63 Official SBK apparel and gadgets.................................................64

INFRONT MOTOR SPORTS Company..........................................................................................68 7

SBK WORLD CHAMPIONSHIP

introduction

The SBK Superbike World Championship® is one of the top three global motor sport series alongside Formula 1 and MotoGP. It attracts approximately 1,000,000 race spectators and has a worldwide TV viewing audience of more than 2 billion.

In the four racing classes that make up the weekend event programme, more than 140 riders representing 27 nations regularly compete in front of a crowd of millions worldwide. The races also attract massive coverage through the press, television, radio and Internet.

Motorcycles for the FIM Superbike and Supersport World Championships® and the Superstock 1000 FIM Cup® are based on recent or current production bikes, available to the public through the manufacturer’s normal commercial channels.

10 - SBK WORLD CHAMPIONSHIP

SBK WORLD CHAMPIONSHIP

SBK WORLD CHAMPIONSHIP

classes The championship event programme is made up of the following classes: 速

速

速

速

SBK WORLD CHAMPIONSHIP - 11

CIRCUITS The 2009 championship will take place over 14 rounds in 5 continents. Lasting eight months, the season will start in March and will conclude in late October.

The calendar includes races at classic Superbike circuits such as Monza (Italy), Donington (UK), Assen (Netherlands) and Phillip Island ( Australia) as well as events at modern, purpose-built structures such as Losail (Qatar), Miller Motorsports Park (USA) and Portim達o (Portugal).

The 2009 calendar includes a date at the famous Kyalami circuit, which brings World Superbike back to South Africa for the first time since 2002.

12 - SBK WORLD CHAMPIONSHIP

SBK WORLD CHAMPIONSHIP

SBK WORLD CHAMPIONSHIP

MANUFACTURERS AND RIDERS MANUFACTURERS

RIDERS

SBK Superbike World Championship® attracts the world’s top motorcycle manufacturers.

In 2009 Ducati from Italy and the ‘Big 4’ Japanese constructors, Honda, Kawasaki, Suzuki and Yamaha, all of whom have been present in the championship for many years, will be joined by two more prestigious European manufacturers, Aprilia from Italy and BMW from Germany.

A total of seven manufacturers will be present in the 2009 championship, an unprecedented number and unrivalled in any other form of motor sport.

In World Supersport, where five manufacturers are present, the British company Triumph will again be racing against bikes from their four Japanese rivals.

The 2009 Superstock 1000 season, which saw the debut of KTM last year, will be marked by the return of MV Agusta, and the Italian company will take on Ducati, Honda, Kawasaki, Suzuki and Yamaha.

These manufacturers, who race with their very latest production-based superbike and supersport machines, contribute to one of the most stellar line-ups ever seen in top-level motorcycle racing.

The top riders competing in Superbike often go on to become household names. Noriyuki Haga (Japan), Troy Corser (Australia), Max Biaggi (Italy) and Ruben Xaus (Spain) are all favourites of the crowds, whom they regularly thrill week-in and week-out with exciting, fairing-to-fairing racing, while three-time world champion Troy Bayliss (Australia), who retired at the end of last season, has become a true legend for Ducati and Superbike racing in general over the years.

The influx of new riders includes three-times AMA Superbike champion Ben Spies from America, the top four from the competitive BSB British Superbike Championship (Shane Byrne, Leon Haslam, Cal Crutchlow and Tom Sykes) and Japan’s Shinya Nakano.

SBK WORLD CHAMPIONSHIP - 13

sponsors

SBK WORLD CHAMPIONSHIP

The SBK Superbike World Championship速 attracts a series of sponsors that are amongst the most important brands within their sectors.

SBK WORLD CHAMPIONSHIP - 15

TARGET AUDIENCE

TARGET AUDIENCE

television Over 2 billion TV contacts in 2008.

Exciting racing, the timeless appeal of top-class riders and machinery and high-quality international TV coverage ensure that the SBK Superbike World Championship速 reaches households in all corners of the world.

The championship appeals to a predominantly male audience (66%), with the main percentage of viewers falling into the 15-44 age bracket (79%).

The female audience makes up an increasing amount of TV viewers, with an average of 34% recorded throughout the season.

Viewers generally have a good standard of education and a comfortable economic background.

Gender

Female 34%

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Age

Male 66%

(0-14) 6% (25-34) 30% (45-54) 8%

(15-24) 25% (35-44) 24% (55+) 7%

TELEVISION SPECTATORS 79% Are between 15 - 44 years old 66% Are male 40% Have a post-graduate education level AVERAGE TELEVISION CONTACTS PER ROUND: 170 Million

TARGET AUDIENCE

CIRCUITS Approximately 1 million race spectators during the 2008 season.

One of the built-in appeals of SBK Superbike World Championship is that it offers exciting racing on the track with bikes that are very similar to the ones used by race-going spectators to actually arrive at the circuit. This creates a strong brand identification amongst spectators. 速

Figures for circuit-going spectators follow a similar breakdown to the TV audience for the SBK Superbike World Championship速. These are predominantly male (67%) but an increasing number of female spectators are going to SBK Superbike World Championship速 races (33%).

71% of people who go to the races are between 25 and 44 years of age, while an important figure is that 64.2% are bike owners, thus confirming the strong brand identification.

Spectators at the races spend an average of 120 Euro at SBK Superbike World Championship速 events on merchandising, programmes, food and refreshments.

Gender

Female 33%

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Age

Male 67%

(0-14) 0.5% (25-34) 44% (45-54) 9.5%

(15-24) 16.2% (35-44) 27% (55-64) 2.8%

CIRCUIT SPECTATORS 71% Are between 25 - 44 years old 58% Are single 64.2% Are bike owners 120 Euro is the average amount of money spent

at the event per person

TARGET AUDIENCE

2009 tracks Round 1 - 1 March Phillip Island - Australia

Round 2 - 14 March Losail - Qatar

Round 3 - 5 April Valencia - Spain

Round 4 - 26 April Assen - The Netherlands

Round 7 - 31 May Salt Lake City - USA

Round 8 - 21 June Misano - Rep. San Marino

Round 9 - 28 June Donington - Europe

Round 10 - 26 July Brno - Czech Republic

Round 13 - 4 October Magny-Cours - France

Round 14 - 25 October Portim達o - Portugal

Round 5 - 10 May Monza - Italy

Round 11 - 6 September N端rburgring - Germany

Round 6 - 17 May Kyalami - South Africa

Round 12 - 27 September Imola - Italy

1 MILLION SPECTATORS IN 2008 TARGET AUDIENCE - 21

TARGET AUDIENCE

press DAILY SPORTS NEWSPAPERS

WEEKLY SPORTS MAGAZINES

LIFESTYLE MAGAZINES

Gender

Gender

Gender

Female 10.4%

Male 89.6%

Female 16.9%

Age

Male 83.1%

Female 35%

Age

Male 65%

Age

The SBK Superbike World Championship® receives massive global coverage throughout the specialist press – daily newspapers, weekly magazines and monthly publications.

Lifestyle magazines throughout the world are also increasingly aware that SBK Superbike World Championship® racers are on a par with their sporting counterparts in other disciplines and are dedicating more and more space to these skilful and professional racers.

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(15-24) 13.5% (35-44) 22.1% (55+) 21.2%

(25-34) 28.5% (45-54) 14.7%

(15-24) 30% (35-44) 20.5% (55+) 12%

(25-34) 26% (45-54) 11.5%

(15-24) 33% (35-44) 19.8% (55+) 8%

(25-34) 31.5% (45-54) 7.7%

TARGET AUDIENCE

internet Internet has become an important channel for the global spread of World Superbike and it offers numerous opportunities (Live Streaming, Highlights, Video On Demand, Live Timing) for fans to follow the races live from the comfort of their own home.

The average age of Internet spectators is in line with the other key sectors of communication. 73% are between 18 and 44 years of age, while almost 50% view the www.worldsbk.com website for more than 2 minutes at a time.

Over two-thirds of SBK Superbike World Championship速 supporters are avid net surfers while just under half have a large interest in technology and the Internet in general.

Gender

Female 24%

24 - TARGET AUDIENCE

Age

Male 76%

(0-17) 12% (25-34) 31% (45-54) 9%

(18-24) 18% (35-44) 24% (55+) 6%

INTERNET SPECTATORS 73% Are between 18 - 44 years old 49% View the website for more than 2 minutes

at a time 32% Visit websites linked with World Superbike 69% Surf the net for more than 8 hours per week 43.3% Have a large interest in technology and

the internet 速

internet

TARGET AUDIENCE

Over 8 million unique visitors during 2008 season Over 160 million page views during 2008 season

TARGET AUDIENCE - 25

MEDIA

television The 2008 Championship coverage of 3,500 hours was broadcast to 97 television networks around the world in 175 countries, reaching over 2 billion estimated cumulative tv contacts.

• In the last ten years TV coverage of the championship has grown from 132 countries and 35 networks to the current 2008 figure.

• In 2008 this global coverage had a television media value in excess of about US $780 million.

TOTAL OF COUNTRIES REACHED: 175

TV NETWORKS: 97

28 - MEDIA

BROADCAST HOURS: OVER 3,500

MEDIA

MEDIA

television

BROADCAST FACILITIES • Fully Digital OB Van equipped with SDI/High Definition - Standard format 16/9 • Average per event of 20 TV cameras • TV Production and Satellite distribution • 60 people working on the TV production of each event • Up to 170 hours of live satellite transmission for 2008 In addition, race highlights, news contents and dedicated magazines, both for broadcasters and official website, complete our production.

ATTENDANCE During 2008 about 15 different TV networks attended each event of the season providing new content and coverage of racing and especially paddock life.

MEDIA - 29

main broadcasters

30 - MEDIA

MEDIA

main broadcasters

MEDIA

MEDIA - 31

press

As it is one of the top global sports events, the SBK Superbike World Championship速 is regularly covered throughout the world by all the specialist motorcycle publications, on a daily, weekly and monthly basis.

Lifestyle and non-sector coverage is increasing as World Superbike racers find their way into mainstream publications, while interest in the business and financial press is a constant, given the high profile of the championship and its key partners.

Media attendance at races is always at a high level, with an average of 150 journalists and photographers present at every event, representing a total number of 200 publications.

Print coverage of the SBK Superbike World Championship速 now extends to over 80 countries throughout the world.

32 - MEDIA

MEDIA

press

MEDIA

MEDIA - 33

MEDIA

press Media Brand Exposure

(France) 15% (Germany) 14% (Spain) 25%

34 - MEDIA

(UK) 8% (Italy) 32% (USA) 6%

Media Circulation

TOTAL EXPOSURE: 777,064 cm2 1,246 pg A4

(France) 10% (Germany) 27% (Spain) 8%

(UK) 21% (Italy) 31% (USA) 3%

TOTAL CIRCULATION: 26,700,000 COPIES

internet

The official SBK Superbike World Championship® website www.worldsbk.com has increased in popularity over the years as it becomes a constant source of updated information for news, statistics, results, standings and images.

Superbike fans around the world now have a number of different multimedia features, that can help to enhance their viewing experience.

Realized in collaboration with Infront AMS, the new media are an integral part of the website, which now offers popular services such as Live Streaming, Highlights, Video On Demand and Live Timing.

Since the new www.worldsbk.com official website went on line at the end of February 2008, some impressive statistics have been recorded: Website statistics • 160 million page views during 2008 season • Over 8 million unique visitors during 2008 season • Average time spent on website: over 13 minutes Streaming statistics • 110 Live Streaming broadcasts throughout 2008 season • Most watched race: Vallelunga race 1 (over 7000 connected Live Streaming users) • Most watched VOD video on demand: Vallelunga race 2 (over 14,000 users) • Average number of users connected during Live Streaming: 2500 36 - MEDIA

MEDIA

SPONSORSHIP

introduction

Infront Motor Sports is in a position to offer an unparalleled package of benefits, services and rewards for sponsors who wish to lend their support to the SBK Superbike World Championship速 Massive television and media coverage, high profile on-site visibility in the Superbike paddock and unrivalled close contact with fans and spectators all guarantee that sponsors and partners can obtain the maximum from their association with World Superbike.

40 - SPONSORSHIP

SPONSORSHIP

SPONSORSHIP

brand visibility

TRACK ADVERTISING One of the major assets of the SBK Superbike World Championship® is that it is able to offer sponsors an important level of TV coverage in terms of brand visibility through the direct management of on-track advertising and television production by Infront Motor Sports. This aspect, together with the other benefits, makes up an integrated communications package of absolute quality.

The following are the 2008 Sponsoring value figures for the Title Sponsor, Golden Sponsor and Official Sponsor as certified by the German market research agency IFM Medienanalysen GmbH.

RETURN ON INVESTMENT: SPONSORING VALUE • Title Sponsor: 70 Million Euro • Golden Sponsor: 40 Million Euro • Official Sponsor: 15 Million Euro

SPONSORSHIP - 41

case history

SPONSORSHIP

HANNSPREE Hannspree, the Taiwan-based manufacturer of LCD TVs and audiovisual products, associated its name with World Superbike in 2007, when it became title sponsor of the Ten Kate Honda team as well as one of the championship’s partners. In 2008 it then became the title sponsor of the championship. Further visibility is guaranteed with the televised awarding of a Hannspree monitor for the winner of the all-important Superpole qualifying session.

SPONSORSHIP - 49

case history PIRELLI Pirelli is the exclusive one-make tyre supplier for the FIM SBK Superbike World ChampionshipŽ, the FIM Supersport World Championship, the Superstock 1000 FIM Cup and the UEM European Superstock 600 Championship. The partnership with FGSport (now Infront Motors Sports) began in 2004 when Pirelli entered the championship as official tyre supplier. Over the last five years the Italian tyre manufacturer has benefited from the constant development that comes from being directly involved with the world’s leading production-based championships, and this has then been applied to its road-bike tyre technology by taking mass production to a higher quality than previous handbuilt prototypes. This new generation of tyres is now available for everyday motorcyclists in the form of Pirelli Diablo Superbike. Pirelli brings a total of approximately 6500 tyres to each race for the four categories, together with 9 trucks and a staff of 30.

50 - SPONSORSHIP

SPONSORSHIP

case history

SPONSORSHIP

ALFA ROMEO Italian automobile manufacturer Alfa Romeo joined the World Superbike portfolio of championship sponsors in 2007. As well as supplying the Safety Cars and Course Cars at every event, Alfa Romeo grid-girls are present alongside the riders at the start of each race and the company’s hospitality unit became a focal point in the paddock for a series of rider signing sessions, events, musical interludes and competitions. At the start of the 2008 season Alfa Romeo also created the first edition of the Alfa 159 Superpole Award for the best performance during the Saturday Superpole session.

Troy Bayliss was the first winner and took home an Alfa Romeo 159 3.2 Sportwagon TI for his eight Superpole victories.

SPONSORSHIP - 51

sponsor panel CHAMPIONSHIP TITLE SPONSOR

TOP SPONSORS

52 - SPONSORSHIP

SPONSORSHIP

sponsor panel

SPONSORSHIP

OFFICIAL SPONSORS

EVENT SPONSORS

SBK PARTNERS

SPONSORSHIP - 53

SBK EXPERIENCE

The PADDOCK way The World Superbike paddock is one area where this championship differs and stands out from other forms of motor sport: it is a bustling hive of activity where spectators can get a closer look at everything that is happening during the race weekend.

Riders can be found signing autographs, while teams and mechanics are preparing their machines and decisions are being made by team managers. Collateral activities such as sponsor display units and merchandise areas also ensure that spectators can gain as much enjoyment as possible from their visit to the paddock.

On entering this exciting inner hub of the sport, race fans have total access to the Superbike experience, something that is totally unique to this form of motor sport.

PADDOCK AREA INCLUDES • Merchandising and exhibition area • Team Hospitality • Technical Area • Entertainment Activities Area

56 - SBK EXPERIENCE

SBK EXPERIENCE

PADDOCK SHOW

SBK EXPERIENCE

The Paddock Show has become the heart and soul of the World Superbike paddock.

This modern, welcoming structure attracts the race fans with a spectacular display of the latest machines from all the manufacturers present in World Superbike.

In addition, the Paddock Show stage is the venue for a key part of the weekend’s entertainment, the ever-popular post-qualifying and post-race press conferences, involving the top 3 Superbike and Supersport riders.

Here the general public can get up close with their heroes and hear what they have to say just minutes after taking the chequered flag.

In no other form of motor sport can fans have such unrivalled access to the racers.

The Paddock Show is also used for other collateral activities, such as live radio broadcasts, video promotions and presentations.

SBK EXPERIENCE - 57

vip hospitality

The Club SBK for Vip Hospitality is situated in the main paddock of all the Circuits, offering an unrivalled experience and a true reference point for all SBK Superbike World Championship速 fans and for those companies that are interested in developing hospitality projects, incentives, conferences, product launches, business dinners and customeroriented activities.

58 - SBK EXPERIENCE

SBK EXPERIENCE

race package

SBK EXPERIENCE

BASIC BENEFITS • Full day hospitality from 09:00 - 17:00 • Live TV Coverage • Breakfast and top quality lunch with all-day drinks and refreshments • 3-day Paddock Pass and Pit Walk on both Saturday and Sunday • Parking pass • Welcome letter, map of directions, schedule of events • Uniformed hostess service

SBK EXPERIENCE - 59

SBK EXPERIENCE

ACTIVE STYLE

The “Paddock Way” even includes the opportunity to reserve your grandstand, providing clients with several different services such as:

BASIC BENEFITS • Reserved Grandstand (Race day only) • Paddock Passes • 1 parking pass for each guest, Pit Walk on both Saturday and Sunday • Rider autograph sessions

ADDITIONAL BENEFITS • Reserved Parking • Catering • Merchandising • Audiovisual • Special Events • Pick up service

60 - SBK EXPERIENCE

PIT WALK

SBK EXPERIENCE

Another unique aspect of the SBK Superbike World ChampionshipÂŽ that enjoys incredible popularity is the pit walk on Saturday and Sunday mornings.

Here fans can soak up all the pre-race atmosphere on qualifying and raceday morning with a walk along the pit lane, meeting and getting autographs from their heroes and watching the teams and mechanics as they make last-minute preparations and adjustments for the races.

The pit walk is the perfect complement to every race fan’s World Superbike weekend as it enables him or her to enter right into the heart of the action.

SBK EXPERIENCE - 61

LICENSING & MERCHANDISING

LICENSING OFFICIAL YEARBOOK

64 - LICENSING & MERCHANDISING

LICENSING & MERCHANDISING

OFFICIAL SBK PROGRAMMES

LICENSING & MERCHANDISING

LICENSING VIDEOGAME

LICENSING & MERCHANDISING - 65

LICENSING DVD

66 - LICENSING & MERCHANDISING

LICENSING & MERCHANDISING

LICENSING

LICENSING & MERCHANDISING

EYEWEAR

LICENSING & MERCHANDISING - 67

LICENSING & MERCHANDISING

merchandise APPAREL AND GADGETS

68 - LICENSING & MERCHANDISING

INFRONT MOTOR SPORTS

COMPANY Infront Motor Sports, formerly FGSport, became part of the leading international sports marketing agency Infront Sports & Media based in Switzerland following Infront’s acquisition of the majority stake in FGSport in May 2007. The company is one of the leading promoters in motor sports and was originally founded in 1975 by Maurizio Flammini.

Since 1989 the Rome-based organisation has been the promoter of the FIM Superbike World Championship, sanctioned by the Fédération Internationale de Motocyclisme (FIM).

Infront Motor Sports also organizes the FIM Supersport World Championship and the two support classes, the Superstock 1000 FIM Cup and the UEM European Superstock 600 Championship.

The organization has its origins in sport and can boast a wealth of experience – thirty years – alongside the most important institutions and national as well as international federations. Infront Motor Sports’ commitment exalts the great value of sport as an occasion for getting together and as a vehicle for communication.

The FIM Superbike World Championship® today represents, together with Formula 1 and MotoGP, one of the three global products of world motor sport, a heritage of undisputed value for the fans and an exceptional marketing and communications vehicle for the manufacturers and associated firms.

72 - INFRONT MOTOR SPORTS

INFRONT MOTOR SPORTS

COMPANY

INFRONT MOTOR SPORTS

INFRONT MOTOR SPORTS - 73