adnews Q3 Autumn 2013

autumn 2013

departments

directories

4 publisher’s notes

23 meeting planner’s guide

8 c reative showcase

24 p eriodical buyer’s guide and showcase

news briefs

28 print resources grid and directory

6 john mccarthy documents city creek construction 6 esurance opens new office in utah 6 b roadband tech summit 6 overstock.com’s new commercial series 6 img rebrands as brandhive 7 kued’s new gm, james morgese 7 redman digital 7 spyhop partners with umoca 7 riester acquires search-werks 7 addys evolve to american advertising awards

features 11 robert redford honored 14 a salute to peggy lander—retiring from richter7 16 david blain leads saxton horne into the real world 18 thomasarts—$0 to $110 million in 10

case study 20 brandenburg’s facebook coup for salt lake comic con

31 outdoor services directory

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Q4 release: dec 21 focus television • radio • digital media arts, industry spotlight IT & software development | bio tech | manufacturing | financial services cover feature 2014 FanXperience and Salt Lake Comic Con

2014

Q1 space: dec 9 art: dec 16 release: jan 15 sundance film festival distribution focus film • video • audio • photography • stock imagery industry spotlight digital media | gaming | recreation | tourism cover feature 30 Years of Sundance Film Festival AAA winners book space: jan 13 art: jan 27 release: feb 8 focus Winners Book for the American Advertising Awards, the ADDYS® Publisher / Editor in Chief: Susen Sawatzki • susen@adnewsonline.com Business Development & Design: Lonnie Blanton • lonnie.adnews@gmail.com

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Digital Editorial Director: Denise Lynch • denise@deniselynch.com

12 avenue h explained

Cover: Dung Hoang • hoang@shaolinfury.com

21 hudson printing embraces neuromarketing and big data

Printing and mailing: Conquest Graphics • conquestgraphics.com

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news briefs

breaking and extended news briefs can be found@ adnewsonline.com

John McCarthy Documents City Creek construction John McCarthy's City Creek Center photographic project began in 2009 with a contract from the Salt Lake City Downtown Alliance to capture images for a website showing that, although major construction was taking place, the downtown area was alive and functioning. After completion, he began documenting the construction as a personal effort that soon became an obsession.

UT

more@ adnewsonline.com

E s u r a n c e I n s u r i n g U ta h ’ s F u t u r e Esurance will open a new office in Weber County, creating 700 new high-paying Utah jobs, according to The Governor’s Office of Economic Development (GOED).

Over the 20-year life of the post-performance refundable tax credit agreement with the state, the company will pay out $610 million in new state wages. All of the incented jobs will pay at least 125 percent of Weber County’s average annual wage including benefits.

UT

During that same time period Esurance will pay $23 million in new state taxes and will invest $15 million in capital expansion at the Utah-based office.

Jeff Edwards, president and CEO of the Economic Development Corporation of Utah says, “In addition to bringing quality jobs to the State, the company’s expansion will energize the insurance and financial sector, helping us recruit additional companies in the future.” more@ adnewsonline.com

A m e r i c a n A d v e r t i s i n g Awa r d s R e b r a n d s t h e ADDY s UT The American Advertising Federation announced a new name for what has been known as the ADDYs. The organization intends to classify the awards show as the best in American advertising by naming the multi-tiered show, The American Advertising Awards. Changing the name is a first step in repositioning the brand. more@ adnewsonline.com

u ta h b r o a d b a n d p r o j e c t h o s t s 2 0 1 3 b r o a d b a n d t e c h s u m m i t UT The Utah Broadband Project and Spencer P. Eccles, executive director of the Governor’s Office of Economic Development (GOED) hosted the 2013 Broadband Tech Summit in October that featured keynote speakers including Bhargav J. Shah, senior vice president of technology at Overstock.com, and Matthew Might, assistant professor in the School of Computing at the University of Utah and cybersecurity expert.

Broadband infrastructure is a vital component in GOED’s information technology and software development economic cluster. The summit featured breakout sessions on social media, website development, digital marketing, commercial broadband, smart schools and broadband planning for local governments. more@ adnewsonline.com

spyhop presents ‘fifteen’ UT Spyhop is partnering with the Utah Museum of Contemporary Art to present Fifteen, a video installation that explores the complicated nature of today’s path to adulthood.

In anticipation of their 15th anniversary, they decided to explore what it means to be a teenager today, a milestone that ushers in a new sphere of knowledge, experience, and possibility. Fifteen takes audiences inside the world of today’s youth culture, hearing from young people from across the Salt Lake Valley. What are teenagers afraid of? How do they differ from teens in other generations?

What they have to say might surprise you. more@ adnewsonline.com

IMG R e b r a n d s a s B r a n d H i v e Founding Partners Jeff Hilton and Matt Aller launched Integrated Marketing Group 16 years ago with specialization in providing branding and marketing services for the natural products industry. They quickly grew to pick up national and international clients and Jeff made the rounds as a keynote and trainer to the health-oriented industry.

Earlier this year, the agency rebranded as BrandHive which holds symbology to reflect pride in their home base of Utah as well as playing on the passion for excellence and focused precision exemplified by bees, the ultimate collaborators, explained Matt and said that the new vision statement is, “Creating Healthy Buzz”.

UT

more@ adnewsonline.com

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news briefs

R e d m a n g o e s D i g i ta l Redman Movies and Stories, a local grip, lighting and camera rental company, is readying to launch Redman Digital, a digital hub that allows producers and digital media artists to upload and download camera dailies and production media through a 200mb/s fiber connection—about 10 times faster than cable business Internet. Redman owner, Bryan Clifton’s vision is to help motion picture, television and digital media producers to easily get media in the cloud bringing ease of collaboration for producers and artists across geographies.

UT

more@ adnewsonline.com

RIESTER AC Q UIRES SEARCH - WERKS AZ Riester strengthens its expertise in search-engine marketing, web analytics and e-commerce with the acquisition of Search-Werks, an e-commerce, search-engine marketer who works with national clients.

Search-Werks founder and president Kurt Krake takes the reigns as Riester’s executive media director. more@ adnewsonline.com

L-R Alan Perkel, RIESTER Principal and Chief Digital Officer Tim Riester, RIESTER Principal and Chief Executive Officer Kurt Krake, formerly of Search-Werks and now RIESTER Executive Media Director

KUED N a m e s N e w G e n e r a l M a n a g e r UT

Following a nationwide search, James Morgese is named General Manager of KUED effective December 1, 2013.

James brings to KUED more than 30 years of experience in public broadcasting at stations including Rocky Mountain PBS in Colorado; Idaho Public Television; WUFT in Gainesville, Florida; and most recently WKYU-TV/ FM in Bowling Green, Kentucky, where he served as general manager of public television and radio stations. more@ adnewsonline.com

Ov e r s to c k . c o m ’ s C o m m e rc i a l s d i v e r s i f y ta r g e t d e m o g r a p h i c — no more housewives Overstock.com, Inc. released the first commercial in their new series starring NFL Coach and Hall of Famer Mike Ditka and quarterback Jim McMahon. The 30-second spot has Ditka, McMahon and the Overstock.com price checkers addressing a room of reporters at a press conference. Coach Ditka takes questions from the reporters and explains that Overstock. com checks its products for the lowest prices so the customer doesn’t have to.

UT

As shown earlier in 2013 with the commercial starring Snoop Dogg (aka Snoop Lion) and his family, Overstock.com is reaching out to a diverse demographic with its brand. Stormy Simon, Overstock.com c0-president commented, “Overstock.com’s online shopping customer base spans a wide demographic. We’re no longer appealing to just the middle-aged housewife. Our varied commercials demonstrate that.” more@ adnewsonline.com autumn 2013 |

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governor honors robert redford

“I wanted to have a sense of place; I wanted to create a sense of home; I wanted to have a sense of community. I wanted to be able to do projects that were different from the run of the mill. That’s how this thing started.” ~ Robert Redford On the eve of the Sundance Film Festival’s 30-year mark in 2014, more than 1,200 people gathered at the Grand America Hotel in mid November for the Governor’s Salute to Robert Redford: “A Utah Tribute to an American Icon” to honor Mr. Redford for his contributions to Utah as a visionary—a humble force with fierce loyalty to Utah, his home, his community, his environment.

During the presentation, Governor Gary Herbert put politics aside and recognized the value of what Robert Redford’s love of nature and art has ultimately given to Utah, “Redford is truly one of a kind, and certainly more than an American icon of film and entertainment. He has elevated Utah’s visibility through a premier ski resort, a world-class film festival and one of the most successful catalog companies in the nation. He loves Utah and wants to preserve its distinct beauty. Moreover, he’s created jobs and enhanced Utah’s film and tourism industries in a meaningful way.”

Executive Director of the Governor’s Office of Economic Development Spencer Eccles added the dollars and cents, “The Sundance Film Festival drives nearly $70 million in economic revenue to the State of Utah annually and that event, complemented by the Sundance ski resort and the Sundance catalog, fuels thousands of jobs which contributes approximately $6 million in state and local tax revenue annually.”

Utah Film Commission Director Marshall Moore attributes the thriving film and digital media industries in Utah to the Sundance Film Festival.

A short documentary told the story of Robert Redford looking for place and community. The story unfolds a brilliant sequence of symbiotic events that mimic nature: Robert Redford found Provo Canyon in the 1960s and purchased a small ski resort in 1969. Over the years and eventually working with then Utah County Commissioner Gary Herbert, the two came up with a development concept that preserved the stunning nature of the canyon while hosting visitors and artists to the Sundance Resort, also home to the Sundance Institute. The bedrock was laid, spiritually and literally for what followed.

Robert spoke with Sterling Van Wagenen in 1978 and expressed his desires to start an arts community based around independent film and add the component of community to his beautiful place. That was the beginning of the Sundance Institute, which launched in 1980.

The Institute needed an additional funding source and the Sundance Catalog was born—an extension of Robert Redford’s affinities for function, style and design—a concept way before its time. In spite of the doubters, the first catalog had a mailing of 250,000 and pulled 2.5 times the industry average.

In 1985 when the Sundance Institute took over management of the US Film Festival, the name was changed to the Sundance Film Festival, and became the premiere showcase for the Institute’s participants’ work, which today ushers in 46,000 people as attendees and 1,000-plus journalists (revenue figures stated above). The Sundance Channel creates an even broader reach, and international versions of the film festival create a cultural exchange of story.

This gathering expressed gratitude for the difference this man has made to Utah, to its people and economic development over more than four decades and for housing his philosophy of respect for nature, art, and the Native American ideology in Utah.

There is a mission statement posted on a wall at the Sundance Resort - the last sentence states, “Nature and creativity obey the same laws, to the same end: life” Production Notes: Governor Gary Herbert approached Bob Henrie, partner/principle of R&R Partners’ Salt Lake office with the invitation for a lovely challenge.

Create a documentary telling the story of Robert Redford’s Sundance journey. In a matter of weeks, R&R researched, acquired imagery, worked with Cosmic Pictures/Universal Post to shoot beautiful scenery of Sundance Resort and Provo Canyon for B-roll, located individuals, wrote the outline, interviewed, edited and produced a world-class piece of work. Those interviewed include Brent Beck, former general manager, Sundance Resort, co-founding partner, Sundance Catalog; Sterling Van Wagenen co-founder, Sundance Film Festival; Leigh von der Esch, former director, Utah Office of Tourism; Ted Wilson, former Salt Lake City Mayor; Chad Linebaugh, general manager, Sundance Resort; and Governor Gary Herbert.

by Susen Sawatzki

Pictured in photograph from left to right: Mr. Cumming, Bob Henrie, Kem Gardner, Spencer F. Eccles, Scott Anderson, Governor Gary R. Herbert, Robert Redford, First Lady Jeanette Herbert and Bahar Sharifan presented the gift. autumn 2013 |

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Like A Glove

Avenue H is a per fect fit for

S

mall companies have lots of advantages over their larger cousins. They’re more agile, creative and youthful. They can conceptualize and implement new ideas quickly and efficiently. They have great potential for success and attract passionate people. One thing they’re not always so great at, however, is offering competitive benefits.

It’s a function of the way business works.

Larger companies generally bring in more spendable revenue that can be used to retain quality employees. Many entrepreneurial outfits, by contrast, live in survival mode for the first few years of operation. When you’re focused so closely on just keeping the doors open, spending critical cash flow on something nebulous like insurance can be hard to justify.

But, offering benefits like health and dental is still the best way to attract and retain the talented people who can help small companies grow and succeed. Talented people go where they feel valued, and showing them that they’re mission-critical is a great way to demonstrate it. Making that investment can be difficult for small employers, but they have an option that larger companies don’t have: Avenue H. Avenue H is the state’s small business health insurance solution. It lets employers with 1-50 eligible employees offer group insurance to their employees. Unlike traditional group coverage, however, Avenue H gives employees choice and control over their own health care decisions.

THE POWER O F CHOICE Most employer-sponsored group coverage plans have very limited options — usually one to four plan options from a single carrier. This shoehorns many employees into plans that aren’t necessarily suited to their needs, but are adequate for the larger employee population. Under these conditions, some employees get more coverage than they need, while others get far less.

This has a monetary impact for both ends of

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the spectrum. Those who are over-covered pay more in premiums than they need to, and the under-covered pay more for necessary items and procedures that aren’t covered. It’s great for those in the sweet spot, but it’s expensive for the outliers.

Avenue H puts every employee in that sweet spot because it lets each person get exactly the plan they need. The way it works is the employer sets a “defined contribution,” which is a flat dollar amount that they give each employee to use to buy healthcare. The employees take those funds and shop on Avenue H’s online marketplace to find a plan that fits their family’s needs.

On Avenue H, employees can evaluate 70 plans from three carriers: Arches, SelectHealth and UnitedHealthcare. This puts the employee in charge of their own health because it lets them make critical decisions about what meets their needs.

Each employee’s situation is unique and they are able to consider their needs and preferences without involving the business owner.

When they find the right plan, they are able to see the plan’s costs and the employer’s contribution, then make their selection online.

They can also roll unused funds (or contribute additional funds) into a health savings account. HSAs are bank accounts used specifically for health costs and contributions are taken pre-tax. Like a bank account, HSAs are owned by the person who deposits funds — not the employer. Employees take the account with them if they leave their current employment and can use the funds for future health needs.

New in 2014, employers are able to offer dental as well, and can choose a plan from among 45 dental plans offered by seven carriers.

After setting the defined contribution amount and registering the group, employers are able to step back and let the employees take over. Employers no longer have to try fitting a few plans to the largest number of

small businesses seeking health insurance employees — employees get to choose according to their needs — freeing up the employer’s time to run the business.

Because of the way defined contribution is structured, employers can contribute any amount to their employees. Most employers choose to offer an amount that will give their employees some room to work with. The average monthly contribution on Avenue H is $437, which is comparable to traditional contribution amounts, and more than half of all employers contribute an amount that is sufficient to cover at least 70 percent of the employee’s premiums.

GET STARTED In the past, buying insurance has been scary, but Avenue H makes it better by giving employers a few options for getting started. Insurance brokers are a great no-cost resource for those who want a little guidance through the process. Avenue H trains brokers across Utah so they’re familiar with the system and can give you the best possible service. Brokers who want to quote business on Avenue H must attend these training sessions. Small employers with larger workforces often prefer to work with a broker because it saves them time and spares their attention. They can have a trained expert running the insurance side so they can focus on the business end.

Brokers know the ins and outs of insurance and can be very helpful during the process.

Employers can also choose to enroll their group themselves through Avenue H’s online tool. This method is most often useful for smaller businesses with fewer than 15 employees. The online tool is easy and quick to use — employers can finish the process and have their group registered in less than 20 minutes. From there, it’s in the employee’s hands. The employer only needs to direct employees to Avenue H.com, where they begin shopping and making their own health care decisions.

a d v e r t o r i a l

It’s worth noting that using a broker to help a group get on Avenue H costs the employer nothing. The broker’s compensation is paid by the insurance carriers, so there’s no payment due to the broker for helping a company join. That fact may be enticing to owners of any size business who don’t want to bother with administering health benefits, but who do want to offer them.

LOOKING TO THE F UTURE By law, every person in America must have health insurance coverage beginning during the first quarter of 2014. While some employers have considered dropping group insurance and sending their employees to the federal individual market, many employers will continue offering health insurance because they recognize that it is a value-added benefit. As stated before, talented people go where they feel valued. Offering group insurance shows that a company is interested in the welfare of its people. It tells current and prospective employees that they are an integral part of the organization, not replaceable cogs in the machinery of business.

When the Affordable Care Act is completely in place and the federal government takes down its “pardon our dust” sign, those companies that are able to offer group insurance through Avenue H will have a better experience than those that cut their employees loose. Group insurance offers stability and confidence that the federal marketplace has so far been unable to muster, which translates to employees who are more secure in their work, and therefore more productive.

Defined contribution marketplaces, such as the one that Avenue H provides, are the future of employer-backed healthcare in America. Avenue H has been open for business since 2010 and has a proven track record of helping Utah’s small businesses provide health insurance for their employees.

Visit AvenueH.com for more information.

A b o u t t h e ACA i n U ta h

In May 2013, Governor Gary Herbert negotiated a deal with the US Department of Heath and Human Services to let Utah create a unique approach to the Affordable Care Act. The result of that negotiation was a division of duties: the federal government will run a marketplace for individuals, while the state will continue operating Avenue H as the state’s small business marketplace.

Utahns who need insurance through the individual market can either purchase coverage through the traditional market or by visiting the federal marketplace portal: Healthcare. gov.

Utah’s small businesses can offer insurance to their employees through AvenueH.com.

Avenue H lets employers provide insurance to their employees while keeping their costs in line with their budget. Employees are able to shop from among 70 plans from three carriers, so they can find a plan that’s the right fit for their needs.

S m a l l E m p l o y e r P r e m i u m Ta x C r e d i t

Employers participating on Avenue H can take advantage of a tax credit that was designed solely for small employers who purchase group insurance through a marketplace. Employers can get a tax credit for up to 50 percent of the premiums they paid during the year if they: • Have 25 or fewer full-time equivalent employees • The company’s average annual wage is less than $50,000 (excluding the wages of owners and their family) • They paid at least 50 percent of the premium on an employee-only plan for each employee More information about the tax credit is available on IRS.gov.

by Steve Gooch

2013 | autumn 2013

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peggy

photo by Drake Busath

lander’s template for

Y

ou know how certain people just seem to live a charmed life? I see Peggy Lander, recently retired partner at Richter7, as one of those people. And as we know, we make our own luck—we are the creators of our own charmed life.

During an interview with Peggy, it was clear that the rose-colored glasses through which she seems to view life have a contagious effect. I left feeling uplifted, entertained, educated and, quite frankly, blessed. (O.K., I’ll say it, I’m also jealous of her retirement.)

Here’s Peggy’s story. Her presence has influenced the industry in the best of ways.

Following graduation from UCLA with a teaching degree in hand, she and husband Bob decided to leave Southern California and give Salt Lake City a try in order to ski for one season. The decision was made to stay here when Bob and Peggy both landed positions at design firm Winborg & Winborg that provided graphic design and production services for advertising agencies, one of which was Fotheringham & Associates. (good move Jim Winborg.) make your own luck step 1: learn everything about the business

“I knew nothing about advertising and marketing and I found out quickly that I really liked it,” says Peggy. “Teaching went out the door and advertising came in. That’s when I decided to learn everything I could about the advertising business.…The key to being successful is to be well-rounded and understand all facets of the industry—learn the language of all the departments. That’s the only way you can be a good agency owner.” make your own luck step 2: make life-long friends along the way

When she and Bob welcomed their first child she left Winborg & Winborg. Since she had proven herself as a valued talent, Bob Fotheringham of Fotheringham & Associates (always an eye for the exceptional) approached her with a part-time position as assistant creative director working with Creative Director Ricki Gardner on the O.C. Tanner account. (Ricki is the namesake for Peggy and Bob’s daughter.) She set up photo sessions and coordinated which exposed her to the creative side of the business. make your own luck step 3: open your heart to beauty

“Two more babies came along and I left Fotheringham. Then I got a call from Julia LaPine and Traci O’Very and they asked if I was interested in working for them part time. It was there that I came to appreciate and love the aesthetics side of the business. When you work with really talented, beautiful designers, you come to understand the beauty of the business. I learned a lot about life at LaPine/O’Very.” make your own luck step 4: honor your mentors

Success

By Susen Sawatzki

paths in 1989. “Bob [Fotheringham] is an incredible teacher and mentor. That’s how I learned marketing. He took me under his wing,” says Peggy. She worked on the Utah Transit Authority and Jackson Hole Mountain Resort accounts. When Bruce Jensen came to Fotheringham & Associates he showed Peggy the financial ropes. “I was so fortunate to have both of them invest their time and energy in me.” make your own luck step 5: see the best in everyone

Then came the convergence of talent when Hal Christensen and Dave Newbold joined ownership and FJCandN was born. Shortly after, Tim Williams’ and Scott Rockwood’s agency, Williams and Rockwood merged with FJCandN to become FJCN/W&R. In 2000, Richter7 was born with partners Dave Newbold, Scott Rockwood, Peggy Lander and Tim Brown. “I’ve had the great advantage to work with the best talent in Salt Lake City. Dave is a good friend and he’s also a person who loves the beauty of the craft as a creative director; Tim is a master of keeping things positive and fun; Scott took a risk to bring me in as a partner and I’m very grateful to him for that. I love the agency and I love my partners and clients. I’ll always have some kind of relationship with the agency. For the last 15 years I’ve had the pleasure of working on three major accounts: Park City Chamber Bureau, Polynesian Cultural Center and Questar Gas —dream accounts—what’s not to love about that?” make your own luck step 6: keep it personal even with the new electronic efficiencies

Peggy believes in having a personal relationship with her clients.

“This was easy because I had such great clients and I like them all so much. When you become friends and spend time with them, they realize you are human and can make mistakes.” make your own luck step 7: own your mistakes

“If you really own the mistake, you bring the problem to the client rather than them discovering it and they can forgive you if you bring solutions rather than finger point. Then you work hard to win back the trust. Be honest and ethical even if it means a write-off for the agency.” make your own luck step 8: plan for the future

“Bob and I have worked really hard and planned for this retirement for 40 years. We are at the last 20 years of our good life—after 80, you live in a very small world. We have plans and things we want to accomplish.”

This summer, Peggy and Bob have traveled the country as well as the landscapes of their dreams. Yet, she doesn’t stray far from her beloved community as she chairs the Downtown Alliance Board and serves on the Salt Lake Chamber Executive Committee and Board of Governors, as well as Zions Bank’s Women’s Advisory Board.

Bob Fotheringham called again when LaPine and O’Very took separate autumn 2013 |

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evolution?

By Joanne Bloomfield

Growth can be tough. Evolution can be tougher still. But sometimes evolution leads to revolution; of the very best kind.

Having started life as in-house agency, LHM Advertising in 1995 for the Larry H Miller Group, the agency was reimagined in 2008 to become Saxton Horne. The Miller Group was a phenomenal place to start; its business portfolio is diverse including automotive dealerships, finance, movie theaters, retail, food service and professional sports.

Working on the sharp end of deliverability across such a wide spread of industries, the original group honed a diverse set of skills and expertise. The advent of Saxton Horne meant just one thing … forward motion.

David Blain, President is leading a quiet revolution at Saxton Horne and he’s stirring up movement that can be felt rippling across the creative community. Having made the decision to take on external work as well as work from members of the Miller Group, Saxton Horne started something special.

David has a pedigree that includes working in large agencies as well as running his own. His first job out of college was as an account coordinator in Los Angeles and then he came to Utah and worked for five years with Dahlin Smith White. From there, he and three partners launched Blain Olsen White Gurr, B/O/W/G until it was acquired by Rare Method. Four years after the acquisition, he went to Saxton | Horne which had transitioned from LHM Advertising. Named for its founders, Saxton is the maiden name of Gail Miller and Horne is the middle name of the late Larry H. Miller.

Some might say that the lack of competition an internal agency enjoys could lead to complacency both creatively and strategically. That might be true if there is no expectation to deliver measurable results.

The reality is that most agencies aren’t accountable for their programs in the same way as in-house agencies. The real competition—or the only one that counts—is the battle for the sale, not the battle to win the pitch. Nothing keeps you on your toes like having to stand by your results when the numbers don’t lie—if you aren’t delivering the right solutions, you will be the one explaining it to the board.

The real pedigree of this newly inspired group is found in their commitment to customer care. Clients inside and outside the Miller Group are reaping the rewards of this team being asked to create it, and then prove it. David says with his mischievous grin, “We have deep pockets, but short arms.” What that means is that they have the resources to do what they need to, but only with complete accountability.

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Not content to simply take the existing team out into the big bad world, he’s shaking things up. He’s creative, of course, but he’s also a careful man. Careful about who he hires, about what he spends (for the agency and his clients) and careful about the strategic merit of what they are doing. Sometimes careful is brilliant.

In his words, “We’re not fancy, we’re good.” Simple words, but they hide an intensity that can’t be ignored. He is building his business around three key areas; structure, experience and chemistry.

For David, structure means financial strength having evolved from a rock-solid business background. Experience is a multi-layered beast in this case; the agency has handled every size and type of campaign across the entire communications mix, but they also understand what clients need because they are their own client (we’re back to being around for the final score).

Chemistry? Everybody talks about chemistry in the creative business, but unlike the majority of agencies, David sees it as an integral part of the company’s growth. Creating a great team is just part of it; he is looking for clients who are like-minded so that growth is an organic byproduct of collaboration.

What’s interesting is the way he’s using social media to provide a more responsive customer service experience. Point in case, a customer of one of Saxton Horne’s clients recently took to twitter to voice her dissatisfaction. She described her experience with them as ‘the worst’ but thanks to the way Saxton Horne responded on behalf of its client, a few hours later she was 100 percent a fan and her opinion had changed to ‘the best.’ It takes guts to let the world see behind the curtain.

It wouldn’t be a stretch to say that what they are doing at Saxton Horne is industry-leading ingenuity. Blain isn’t shouting about it, he’s just getting on with it and he’s using everything at his disposal to prove that he means business. This isn’t just good news for Saxton Horne, it is good news for the Utah creative community and our local economy. Saxton Horne is snapping up projects for prestigious national clients the likes of Jeep, Hyundai, Ford and Michelin Tires. David is strategic, creative and determined to be the best.

bring it.

David Blain

autumn 2013 |

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ThomasARTS at 10 Go BIG or Go Home—$0 to $110 Million in 10 Years

by Joanne Bloomfield

Building any business from the ground up is hard; the first 10 years being the toughest of all. Dave Thomas, founder and CEO explains that Anne Wood joined the fledgling firm right at the start, bringing organizational and executional abilities that the Thomas family lacked. So with all skill sets in place, the agency quickly took off. So, it’s nothing short of impressive that ThomasARTS has transformed from working out of a basement with just four employees (Dave Thomas and sons) in 2003, to 100+ employees today and ranked both regionally and nationally as one of the best in the business. And, all achieved during one of the worst recessions of the past century; just sayin’.

Having completed a run for public office in 2002, Dave Thomas realized that between himself and his sons—Brett, Matt and Troy—he had the makings of something really special creatively. The subterranean offices that were their humble beginnings bore no relation to the depth and breadth of experience that Dave brought to the table—and it showed.

Dave was no stranger to the creative world, having served as CEO for several Utah-based advertising agencies, including; Thomas Phillips Clawson and EvansGroup and as president of Salt Lake City’s Publicis office.

The elements of running a successful business are pretty straightforward and clearly Dave and his sons have them in spades; experience (check), determination (check), vision (triple check) and, last but not least, giant cahones (triple check again). Brains without the brawn is a non-starter when you’re in the business of running your own enterprise and—as I am sure most business owners would agree—weathering the past five years has been a challenge that demanded every last bit of energy and creativity a person had to offer. So, we might as well go ahead and add stamina to that list. Any business is tough, but creative businesses are especially tough. Not only do you have to creatively manage your own growth, you have to ‘bring-it’ every day for all the businesses you are responsible for.

No mean feat; particularly as most clients have been hurting financially these past five years, so they need more for less.

How have they done it? Going BIG. It’s all about the BIG.

Primarily BIG ideas. Dave firmly believes in big, bold, gorgeous ideas to get the creative party started, followed by enormous efficiency and precision when it comes to program execution. It’s a winning formula. It may seem obvious to say that great ideas make for great campaigns, but the challenge is seeing it through. This is where the cahones come into play.

Sometimes clients need help to see that creatively big can also mean commercially big. It can be especially difficult to push through new creative concepts when the client is feeling the pinch; the tighter the purse strings, the more risk averse they become.

Powered by Dave’s philosophy that marketing is about big ideas, ThomasARTS provides a fully-integrated marketing communications platform offering end-to-end services, including everything from research and planning to fully executed marketing campaigns. He describes his business as a ‘direct-growth marketing company’ that encapsulates what makes their creative offensive so successful.

After 10 extraordinary years, ThomasARTS now has offices in Utah, New York, California, Minnesota and Texas.

Dave recently said, “We have been solving problems on behalf of our clients with creative, bold ideas for a decade. Our clients and their success are the reason we’re able to celebrate 10 years of growth and success. We believe successful marketing campaigns start with big ideas and the ability to execute them across all platforms, traditional and digital, with innovation and efficiency on behalf of our clients. It’s a philosophy we’re excited to continue for years to come.”

The agency’s approach to response branding, ideation, creativity and streamlined efficiencies have helped ThomasARTS secure both local and national recognition. It has been named by Inc. 5000 as one of the fastestgrowing private companies (#233 in our industry and #2,565 overall) with a 92 percent growth rate and was also named Utah’s top advertising agency in 2008, 2009, 2010 and 2012 by Best of State, Utah’s recognition and awards program. In 2010, the Utah Advertising Federation honored Dave with the prestigious Silver Medal Award. He was also recognized

by Ernst & Young in 2008 as an Entrepreneur of the Year Finalist.

Here’s to ThomasARTS for achieving the kind of growth that most can only dream of during such difficult times. But, more importantly, here’s to going BIG.

autumn 2013 |

17

Case Study

COMIC Salt CONLake results

Organically grew Facebook page to more than 8,100 ‘likes’ in approximately one month...

For a complete list of results and conclusions, see adnewsonline.com

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| autumn 2013

Annual and semi-annual sci-fi/comic/geek/pop culture gatherings across the United States have been a part of the special event landscape for decades, with as many as 130,000 people in attendance. Dan Farr, President at Dan Farr Productions and a Co-Founder of DAZ3D (the largest completely online 3D Model/Software business that markets to over one million plus digital artists), had spent a number of years attending and exhibiting at comic cons in the United States. He was enamored by the energy and excitement of these events so much that he wanted to find a way to bring that experience to the fans in Salt Lake City and surrounding areas.

After leaving DAZ3D in the Spring of 2012, Dan decided to pursue bringing a comic con event to Salt Lake City. Before becoming 100% financially committed to the new venture, Dan wanted to get input and validation from friend and business partner Bryan Brandenburg (VP of Marketing and partner at Dan Farr Productions). Together they attended a regional comic con in March of 2013. Within a few invigorating, informative days at the convention, Farr and Brandenburg were completely convinced they could create a world class event of this kind in Salt Lake City. They decided to move quickly and do the event the following Sept, 2013, leaving them with only a very short time frame to make it happen (and with a lot of raised eyebrows from others that they would attempt something like this in so little time).

background

Manu Bennett, Bryan Brandenburg and Dan Farr meet with Utah Governor Gary Herbert and Michael Sullivan GOED Communications Director

William Shatner and Adam West chat up Governor Gary Herbert and wife Jeanette

Enthusiastic crowds fill the Salt Palace.

50,000+ tickets sold and 72,000+ attendees

In order to achieve a successful first time event, they created a list of specific targets: • Aggregate 50,000+ Facebook fans in the target demographic.

• Aggregate 1,000+ Twitter followers including leading influencers to the target demographic.

• Create Viral Content that would generate significant Social Media Reach.

• Sell 35,000 Tickets.

• Sellout Booth Space, Artist Alley and Sponsorships to relevant high quality/content oriented companies.

• Meet celebrity guest guaranteed minimums.

Ubiquitous coverage of Intermountain region via Facebook.

• Create an event that would generate significant and positive post-event buzz, ensuring the long-term success of the brand.

Manu Bennett played Slade Wilson in “Arrow”, Crixus in “Spartacus”, and Azog in “The Hobbit”

Stan Lee, former president and chairman of Marvel Comics

The partners at Dan Farr Productions and Salt Lake Comic Con sought to strategically Build, Connect, Engage and Influence the sci-fi/comic/geek/pop culture target market in the Intermountain region surrounding Salt Lake City. In order to achieve this, they conducted rigorous research to better understand the wants, needs and desires of the target customer at a visceral level.

Using a variety of methods, skills and tactics, they sought to create a general awareness around the Salt Lake Comic Con brand using multiple approaches:

• Create an interactive Facebook Fan Page in order to drive engagement and sales, using strong call to action memes, encouraging likes and shares.

• Focus on the prime demographic and create content that fans want to share (turning fans into evangelists for viral and word-of-mouth marketing).

• Engage and entertain rather than sell, especially on social media platforms like Facebook, Twitter, Google+ and Pinterest.

• Leverage the power of association, relating Salt Lake Comic Con to the brands represented by celebrities that starred in the blockbuster movies and televisions shows such as Star Wars, Star Trek and others.

• Make decisions that benefit everyone involved, from customers to fans, employees to partners, vendors and sponsors.

• Create a market niche offering the only product or solution to the target market.

Continually identify and qualify the desired prospect.

• Show celebrity agents a professional web presence, with social media engagement higher than virtually all other Comic Con fan pages, and above average ticket pre-sales.

• Heavily market autograph sessions and photo ops to ensure a strong demand in order to meet celebrity guarantees.

approach

goals & challenges

The partners at Dan Farr Productions knew that if their product or service was related to a potent brand, concept or image, they could co-brand where possible while engaging and entertaining their prospects. They also realized the need for substantial media partners, celebrity guests and panel programming in order to maximize their success.

Once they had agreed to move forward, they immediately reached out to Media One and created a strategic partnership. In short order, strategic media partnership deals followed with ABC4/CW30 and Cumulus.

Salt Lake Comic Con increased engagement on its Facebook page to become the most popular Facebook page of any Utah company. To find out how, go to adnewsonline.com autumn 2013 |

19

if you want them to ‘feel’ it, print it.

T

he digital seduction of communication was quick and intense; marketers didn’t just walk away from print, they sprinted. We are all guilty of having jumped onto the digital bandwagon and for a while the consumer was just as thrilled about it as we were.

For the past 15 years we have been surfing the crest of a technological tsunami that has not only forced us to rethink the way we interact with consumers but, more significantly, has empowered consumers in a way we haven’t seen before. The consumer is now firmly in control; he decides what he sees when he sees it, and what he does with it.

Digital is here to stay and rightly so—it’s fantastic—but the novelty has worn off. Technology is now so deeply integrated into our lives it’s almost invisible. Consumers have long since stopped feeling flattered and rewarded by personalization, it has become an expected minimum. Today we’re all busy weaving marketing automation into our strategies and letting behavioral tracking drive recommendation engines. Stalked by abandoned shopping carts, the poor consumer is starting to feel like the digital equivalent of a gazelle on the African plains; hunted rather than served.

So, what’s the problem? If the technology is working and the consumer expects it, why are more and more companies finding it harder to sustain engagement through their digital channels?

The reality is that technology has moved on but our brains haven’t. You can’t tweet your way around evolution. Memories, particularly brand memories, don’t come easily. It can take up to two years for

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autumn 2013 2013 || autumn

Paul Hudson

a memory to propagate into our long-term memory and at any time during that process our emotional brain can reject it. It isn’t our logical brain (the neocortex) that drives decision-making and memory formation; it’s our emotional brain (the limbic system). The emotional core of our brain rules the roost and the simple facts of evolution can’t be disputed. When it comes to forming a memory, repetition is vital, definitely, but repetition of the same flat digital message is pointless.

Digital lacks the things we need most to quiet our unconscious, highly suspicious emotional brain—a presence in the real world. Just seeing or hearing something isn’t enough. We need to touch, smell, taste; we need to really ‘feel’ it. Memories are associative and without the qualification of more tangible emotional inputs to balance emotionally deficient experiences, the brain finds it super easy to reject a concept—no matter how many times an individual has received a message.

Smart marketers are putting print back in the mix. But, really smart marketers are using print in ways we haven’t seen before because the technology wasn’t there. Print serves an incredibly important role in the mix. Not only does it stick around when the power goes out, it feeds neural activity in a way digital alone simply can’t match.

You can feel it.

Most printers have some form of digital capability these days, but very few have the technology or expertise to integrate with digital channels at an immersive level. Print is an emotional medium and thanks to digital technology we can use it in ways that ignite experiential strategies. If you want your brand experiences to be cognitively sticky, you need to put print back on the agenda. Period.

I got wind that Hudson Printing (based in Salt Lake City www.hudsonprinting.com) had installed an HP T350 Digital Web Press—this machine is setting a new standard in digital printing, it’s very exciting stuff. As a neuromarketing geek, I had been desperate to see one of these machines up close.

One of the biggest gripes we neuromarketers have is that applying the full spectrum of behavioral adaptations has always been prohibitively expensive; consequently, most clients scale back and do the bare minimum. When I say adaptation I’m not talking about adding a name to the headline or swapping out a picture here and there, I’m talking about real adaptation; cognitive fluency, gender fluency, priming, variable content etc.

Hudson Printing has a long, distinguished history with web printing and its offset, digital and fulfillment capabilities are impressive. With over 100 years behind them, you can feel the commitment to service in the air; the place buzzes with it. Their diverse and very stable client base allowed them to not only weather the economic downturn, but pop out of it stronger than ever. Good to know, but I’ll be honest I was expecting the standard tour of their new ‘publishing’ capabilities with the usual rhetoric about customization of print and the benefits of large-scale digital printing. I wouldn’t have been disappointed either, but I was totally unprepared for what I actually got. Mind officially blown.

Hudson has been quietly ramping up their immersive capabilities and digging deep into the digital world. Paul Hudson, president and descendent of the Hudson family, is a man on a digital era mission—immersive integration, true flexibility, with a tiny environmental footprint. Hudson has customized its installation of the HP T350 in a truly unique way—even HP is excited about it. Their vision for this installation is to provide a seamless bridge between traditional offset and digital printing.

Paper technology is rushing to catch up with digital, but this press can handle traditional as well as digital stock. Long and short of it, you can run a web job on the traditional press and finish it up on the digital press; or you can just use the T330 to run sophisticated variable jobs in quantities that were previously too large for most companies to afford.

The T350 has many outstanding features, obviously the implications for complete behavioral adaptation got me excited, but as a lover of all things printed, I have never been ok with the some of the

limitations of digital in terms of finish. This inkjet printer has got that licked. State-ofthe art bonding techniques and a killer drying system means that the finish off this press is as close to off-set as you’ll ever get. An added bonus is that because the inks are aqueous, they are virtually VOC free. It’s an outstanding installation (which includes some killer first-in-North-America finishing solutions), which I’m sure will be copied as word gets out, but right now this company is doing something amazing with this technology.

The new press was impressive enough, but it’s their vision for the future that really blew my mind. Paul Hudson has gathered together a team of people who have deeper expertise in key strategic areas than any printer I have come across. Paul Gardner, director of Media & Publishing Solutions is obsessed with aligning printing and digital media—his enthusiasm is infectious and his expertise is really impressive.

Chris Ross, Chief Marketing Officer, is a ‘proper’ marketer who really knows his stuff. The Hudson team is made up of people you can talk strategy with; they get it and they’re driving it.

Paul Hudson is passionate about adding value at every stage of the process, but his commitment to adding value to the ultimate consumer really stands out for me. This is a guy who is determined to create an amazing future for his company and his customers. What he probably doesn’t realize is that he is creating a new standard for print shops. I, for one, can’t wait to see what’s next out of this group. One thing is for sure, when I need full-blown adaptation, immersion and integration of print into a multilayer program, this is the place I will be going to achieve it.

I literally walked out of that building and thought, “Wow, I just met an industrial pioneer.”

by Joanne Bloomfield FCIM joanne@bloomfieldmarketing.com

a d v e r t o r i a l

autumn autumn 2013 2013 ||

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| autumn 2013

m e e t i n g p l a n n e r ’ s a s s i s ta n t

faustina

miller motorsports park

squatters pub brewery

Faustina boasts an inviting and

A state-of-the art racing

Located in the heart of downtown

sophisticated dining experience com-

facility 30 minutes from Salt Lake City

Salt Lake, Squatters Pub Brewery

bined with gracious, expert service.

in Tooele, Utah. We offer a wide vari-

offers a warm, open atmosphere for

Stylishly decorated, it’s a perfect place

ety of meeting spaces ranging from

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breakfast, lunch and dinner and choice

progressive American bistro cuisine is

services are available to suit any bud-

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get. Fun activities including karting, zip

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and Chef de Cuisine Joe Kemp.

line, and racetrack driving experiences

company events, weddings and

Their passion for fresh foods and close

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association with local farmers ensures

stop team-building program.

an exceptional dining experience.

Get your group’s heart racing at Utah’s most unique venue!

Contact:

Contact:

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hillary@faustinaslc.com

435.277.7223

Salt Lake City, UT 84102

MillerMotorSportsPark.com

454 East 300 South

party@squatters.com

147 West Broadway (300 South)

mmpinfo@

faustinaslc.com

Squatters.com

2901 North Sheep Lane Tooele, Utah 84074

•

•

•

•

$9.50-184.75

•

•

•

•

•

$18-30

•

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Parking

Private restrooms

•

Wheelchair accessible

Wireless Internet

$10-35

Coat check

A/V

Video/Teleconferencing

Liquor Services

•

Offsite food allowed

Food/Menu price range

Offsite catering services

Onsite kitchen

50

Seating: Classroom Style

Seating: Banquet Style

60

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Standing Reception

•

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Restaurant

Hotel

Venue

Total square feet

MillerMotorSportsPark.com

VENUE Faustina

500

Miller Motorsports Park

660-3,480

Squatters Pub Brewery

N/A

• •

20

25-224 25-200 25-244

25

200

125

25-100

•

28 •

autumn 2013 |

•

3700

•

23

periodical buyer’s guide magazine addr ess u rl

publ isher / sal es email pho ne

general descrip tion

p rinter / format circulation / age / frequency

aud i t info / r e ad e r s h ip s ur v e y

adnews

Publisher / Editor: Susen Sawatzki email: susen@adnewsonline.com p: 801.532.1325 m: 801.450.0387

The marketplace for creative thinking. adnews provides news, profiles and resource information about the Utah marcom industry with Intermountain West Distribution.

50% of readership is client-side.

4/color gloss 7,500 controlled 33 years Quarterly + Special editions

Postal receipts available

Internal analysis of database

Publisher: Tyler Dabo email: tyler@utahbusiness.com Custom Publishing Director: Bill Thomason email: bill@utahbusiness.com p: 801.568.0114 f: 801.568.0812

The official economic development magazine of the Governor’s Office of Economic Development and a key publication for business recruiting, expansion and strengthening existing business.

Hudson Printing 4/color gloss 20,000 10 years Quarterly and Daily

State of Utah distribution

517 2nd Ave. Salt Lake City, UT 84103 web: www.adnewsonline.com

business in utah 90 South 400 West, Ste. 650 Salt Lake City, UT 84101 web: www.utahbusiness.com

the enterprise­— utah’s business journal 825 North 300 West, Suite C309 Salt Lake City, UT 84103 web: www.slenterprise.com

in magazine 4770 South 5600 West P.O. Box 704005 West Valley City, UT 84170 web: www.inutahmagazine.com

Publisher: George Gregersen President: David Gregersen email: david@slenterprise.com p: 801.533.0556 f: 801.533.0684

Editor: Julie Baird email: jbaird@mediaoneutah.com Advertising: Trent Eyre email: teyre@mediaoneutah.com p: 801.204.6300

Utah’s NUMBER ONE source for local business news. Since 1971, The Enterprise – Utah’s Business Journal has delivered up-to-date, relevant and actionable local business news, which cannot be found anywhere else, to Utah’s most influential readers.

Utah’s largest entertainment magazine, IN Magazine and its website are the premier guide to the area’s nightlife, restaurant, bar, arts and entertainment scene. A multi-platform entertainment solution from The Salt Lake Tribune.

N/A

Transcript Bulletin 4/color tabloid-Electrabrite 4,000 43 years

MediaOne 4/color Glossy, Magazine 45,000 8 years Weekly

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Now Available at Dudley Medical! end migraine and headache pain Non-invasive treatment for headache and migraine pain using the sphenocath process.

end knee, shoulder and back pain Other natural and non-invasive treatments available for chronic knee, shoulder and back pain.

Dudley Medical | 801-359-3995 Photo Courtesy of Kenyon R. Virchow, LLC © 2013

24

| autumn 2013

periodical buyer’s guide magazine address u rl slug magazine 351 West Pierpont Ave. #4B Salt Lake City, UT 84101 web: www.slugmag.com

the deseret news Salt Lake Tribune (editorial offices) 55 North 300 West Salt Lake City, UT 84101

genera l descrip tion

p rinter / format circulation / age / frequency

aud i t info / r e ad e r s h i p s ur v e y

SLUG (an acronym for Salt Lake UnderGround) Magazine delivers uncompromising coverage to readers 12 times a year.

Bear River Publishing UV-Coated Newsprint 30,000 24 years 12x a year

2012 Readers’ Survey available in 2013 Media Kit on SLUGmag.com

Publisher: Clark Gilbert Advertising Sales: Sally Steed email: ssteed@mediaoneutah.com p: 801.204.6300

Deseret News is Utah’s oldest newspaper. We reach a broad, values-based demographic with coverage on breaking news, sports, and insightful editorial that covers relevant and current topics.

MediaOne Of Utah 4/color Broadsheet/ newsprint 79,435 Daily/7-day

ABC Audit

Publisher: Dean Singleton Advertising Sales: Sally Steed email: ssteed@mediaoneutah.com p: 801.204.6300

The Salt Lake Tribune has been Utah’s independent voice for over 150 years. The award-winning newspaper has been delivering local, regional, national and world news to readers throughout Utah and across the country.

MediaOne Of Utah 4/color Broadsheet/ newsprint 126,525 Daily/7-day

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Publisher: Tyler Dabo tyler@utahbusiness.com p: 801.568.0114 f: 801.568.0812

Utah’s leading and authoritative source of the state’s business news for 28 years

Hudson Printing 4/color gloss 20,000 28 years Monthly

Circulation audit bureau: ABC Audit.

Readership study: LewisClarkBoone Market Intelligence (2008)

publ isher / sal es email pho ne Eighteen Percent Gray Advertising Sales: Angela Brown, Nate Abbott, John Ford, Tim Kronenberg email: angela@slugmag.com, nate@slugmag.com, johnford@slugmag.com, tim@slugmag.com p: 801.487.9221 f: 801.487.1359

web: www.DeseretNews.com

the salt lake tribune 90 South 400 West Salt Lake City, UT 84101 web: www.SLTrib.com

utah business 90 South 400 West, Ste. 650 Salt Lake City, UT 84101 web: www.utahbusiness.com

Untitled-11 1

11/19/13 7:48 PM

autumn 2013 |

25

periodical showcase

business in utah

the deseret news

Call Susen 801.450.0387

The state of Utah’s Governor’s Office of Economic Development and the publishers of Utah Business magazine partner to produce the annual economic development publication Business in Utah.

This official recruiting magazine endorsed by the GOED, highlights Utah’s dynamic companies and business environment. It is a key resource for recruiting businesses and executives, strengthening existing Utah businesses and provides positive recognition for Utah’s regions and communities. The Herbert administration, with its strong emphasis on economic and business development in Utah, provides us with a unique opportunity to share our story with the world and to spotlight the state’s economic vitality and viability as a place to build business. Business Utah 2013 is an important vehicle to convey our story to existing in-state businesses, potential customers, investors, strategic partners, corporate site selectors, members of the media and the key influencers around the United States and the world.

The GOED will distribute Business Utah 2013 to local businesses and events, prospects at national and international trade shows, trade missions and conferences worldwide during the coming year. The magazine will be distributed to more than 20,000 in- and out-of-state decision makers in the organizations and regions offering the greatest economic impact for Utah and its companies.

The Deseret News is Utah’s SATURDAY oldest continually published, fastest growing daily EPA proposes Debate season blooms Superfund newspaper. For designation for S.L. site more than 150 · years, the Deseret News has served its dedicated Guv candidates see Utah’s economy differently readership by · · providing news, sports, commentary Back to Church Day fills the pews — then what? and church news · from writers and editors who care about their audience.

Journalists like Gail Collins, Dick Harmon and Lee Benson highlight a veteran staff of writers who deliver insight to hundreds of thousands of readers each day.

More than just a newspaper, the Deseret News is a thought-provoking source for information and conversation about Utah’s lifestyle, families and heritage. Want proof that it’s working? The Deseret News’ circulation is growing, whereas other metro newspapers’ circulation continues to decline. The Deseret News continues to enhance its news coverage by offering deseretnews.com, a complete news website offering up-to-the-minute coverage of the news in Utah. By advertising in the Deseret News, companies let readers know they value dedication, loyalty and integrity in everything they do. To learn more call MediaOne of Utah at 801-204-6300.

the enterprise

in magazine

the salt lake tribune

adnews 1982 – 2013 covering the industry for 33 years! adnews delivers localized news and information about the marcom industry.

For 33 years adnews has brought the players together through creative showcases, news, columns, information, resource directories and profiles­—Buyers meet Service Providers. cover.indd 1

7/25/13 6:09 PM

adnews writes to the marcom industry including people who hold positions with influence in the branding, marketing and advertising corporate job titles. For example, business ownership, CEO/CMO, president, vice president of marketing.

Also, executives in the media and owners of supplier-based companies to the industry. adnews comes into play with your role in communicating directly with not only a targeted industry, but a targeted region that includes Utah and Colorado with plans for expansion.

If you take advantage of adnews’ ability to deliver a loyal and specific readership, you will find yourself elevating in recognition and loyalty for your company and its services, brand and products.

With today’s demands limiting reading time, it is more crucial than ever to be in the magazine that is considered required reading.

Entertainment

//

Dining

//

Calendar

//

Style

//

Nightlife

UTAH’S ENTERTAINMENT GUIDE JULY 2012

UTAH’S BUSINESS JOURNAL www.slenterprise.com

THIS WEEK Board approves movie, TV incentives See page 3.

Gordmans to open two more Utah stores See page 5.

Hotel Monaco unveils $5 million upgrade See page 6.

• Industry Briefs • Begin on page 7.

• Calendar • See page 8.

Sept. 24-Oct. 1, 2012

Volume 42, Number 8

208-unit upscale apartment community to be built in SLC

By Barbara Rattle The Enterprise A 208-unit upscale apartment community targeting the Generation Y demographic should begin coming out of the ground in Salt Lake City next spring.

The $28 million Element 31 will be located on what is now the site of a 30-year-old parking deck that abuts the seven-story Brickyard office building at 1245 E. Brickyard Road, said Ryan Ritchie, a partner in the developing entity, Salt Lake City-based The Ritchie Group.

“We realized we were going to throw away a million dollars just to repair the parking deck, and happened to be looking for additional apartment sites,” he said. “Just by chance we looked at our site and noticed our zoning allows office and residential to be located on the same site. It’s a

forward-thinking zone for urban infill.”

A new parking deck will feature three stories, one-and-ahalf of them below grade. It will be shared by both the apartment dwellers and the office building tenants. Atop it will be a four-story apartment complex consisting of about 34 studios and 80 twobedroom units; the balance will offer one bedroom. The average size will be around 815 square feet and cost roughly $1,000 to rent, Ritchie said.

“We’re focusing on the Generation Y market,” he said.

“Our marketing study suggests that about 60 percent [of tenants] will be single females, so we really focused on Internet bandwidth and on security, with cameras and lighting. It will have an urban contemporary look” both inside see ELEMENT page 2

Ground broken for $45 million apartment complex in Murray

$1.50

Texas-based burger chain to open as many as 19 locations in Utah

MOOYAH currently operates 41 locations in eight states. The first Utah eatery should open late this year or early next. states, MOOYAH has 41 locaBy Barbara Rattle tions in operation that average The Enterprise Texas-based MOOYAH between 1,800 and 2,400 square Burgers, Fries, & Shakes plans feet. The average cost to launch to open as many as 19 fast-casual a location is between $335,000 and $530,000; there is a $30,000 restaurants in Utah.

Denver-based Movers & initial franchise fee.

Adams said he was attractShakers has purchased development rights for the entire state ed to Utah because it is famiand is close to inking an agree- ly-oriented and matches up with ment with a local franchisee who the MOOYAH concept. He has already is a Salt Lake area restau- already visited Utah and said he rateur, said Scott Adams, Movers is working with real estate devel& Shakers partner. The first Utah opers to help locate target trade location should open late this year areas, initially in the greater Salt Lake area. or early next. see MOOYAH page 2 Currently operating in eight

Lawmakers again tackle business personal property tax

Birkhill on Main will be built in phases and will be constructed with an emphasis on sustainability.

Parley’s Partners, Salt Lake able housing units in a five-story City, has begun construction building. The $17 million project on Birkhill on Main Apartment is being constructed using susHomes, a new upscale, eco-friend- tainable building methods and ly, transit-oriented apartment com- incorporates a number of green features. According to KTGY, munity in Murray.

The 6.2-acre, $45 million, Phase I of Birkhill Apartments has multi-phase mixed-use develop- been designed to the Enterprise ment, designed by KTGY Group Green Communities Certification Inc. of Irvine, Calif., will offer 311 Standard, one of the highest stanapartment homes plus a three-story dards in industry guidelines for sustainable buildings and mainoffice building upon build-out.

Phase I will feature 137 tenance. All appliances will be apartment homes ranging from Energy Star rated.

Kier Construction, Ogden, is one to three bedrooms and include 41 market rate and 96 affordsee BIRKHILL page 6

By Brice Wallace The Enterprise A legislative committee will try once more to get some tax relief for about 30,000 of Utah’s small businesses.

A bill passed out of the Revenue and Taxation Interim Committee last week would increase the threshold for the business personal property tax exemption, which is essentially for furniture and equipment. Current law has the exemption at about $3,500, but the bill passed out by the committee would exempt property with a current market value of $10,000 or less.

A committee bill last year had the exemption point at $25,000, which would have benefitted 80,000 small-business owners in the state. It later was reduced to

$15,000 and ultimately was at $10,000 before the bill stalled in the Senate on the final night of the most recent general session.

The bill’s sponsor, Rep. Patrick Painter, R-Nephi and committee co-chairman, said the bill would result in “less of a minutiae burden on the small-business owner.”

“What I’m trying to do here is get a little relief for the smallbusiness guy, for the small contractor, the roofer, the plumber, the small shop owner,” Painter said. “If I can make his life easier and give him a little bit of respite from having to fill out paperwork, having to go through the audits, having him spend his time [on this], I think we’ve done a good thing. I think we’ve made his life

see TAXES page 2

the enterprise utah’s business journal business to business news leader The Enterprise – Utah’s Business Journal is about business and for business. Since 1971 we have delivered up-to-date, relevant, actionable local business news, covering all business sectors.

Regular “Focus” issues more deeply examine select industries, and include lists of the major local players in them.

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NICK RIMANDO Real Salt Lake’s Goalkeeper

48

HOURS IN UTAH

15 must-do activities

Q &A WITH

NICK RIMANDO

DIg IN! //

Restaurants, pubs and more

INSIDER //

Calendar of events, festivals and concerts

NEWpARk TOWN cENTER //

in magazine is utah’s entertainment guide and is the magazine salt lake residents turn to for entertainment, dining, style and nightlife.

The newer side of Park City

As Salt Lake and our surrounding communities continue to grow, evolve and bustle with new life so grows IN. IN is a magazine that has celebrated the unique culture, nightlife, arts and entertainment of the Wasatch Front for over seven years. As a monthly magazine it regularly features articles on entertainment, dining, things-to-do, style and nightlife and is uniquely tied to the Salt Lake Valley and Wasatch region.

IN has now evolved into a monthly, glossy publication. With a distribution of 45,000 and a readership of over 120,000, IN magazine focuses on allowing our advertising partners an unprecedented level of connection to Salt Lake residents and visitors. More than 25,000 copies are delivered to homes who have asked to receive our advertisements and 3,000 copies that go to Salt Lake area hotel lobbys. In addition, 17,000 copies are placed on 900 rack locations each month. IN also provides unique advertising solutions for advertisers beyond the magazine pages. To learn how to reach this affluent and engaged audience call MediaOne at 801-204-6300.

EMBASSIES UNDER SIEGE

Here we go again — Utes vs. Cougars

Fury over an anti-Islam film spread across the Muslim world Friday, with deadly clashes in Tunisia and Sudan, A4

The biggest factor in today’s BYU-Utah game? Choose any argument you want.

History says it will be close, hardfought, emotional and entertaining.

Check out a breakdown of the three areas each team needs to emphasize for their game that kicks off at 8 p.m. in Rice-Eccles Stadium.

SPORTS D1

SEPTEMBER 15, 2012

DESERETNEWS.COM

SALT LAKE CITY, UTAH

DRY CLEANING OPERATIONS POLLUTED GROUNDWATER

BY AMY JOI O’DONOGHUE

DESERET NEWS

LAURA SEITZ, DESERET NEWS

Salt Lake County mayoral candidates Mark Crockett and Ben McAdams participate in the Utah League of Cities and Towns debate Friday.

Salt Lake County Council member has a history of “making people upset.”

Crockett said McAdams was not fairly representing his reputation and said McAdams has no history of working with taxpayers.

“The only people who are in the room when you’re having those conversations and when you’re all getting along are other politicians,” Crockett said. “There’s one person who’s missing in that meeting every time, and that’s the taxpayer.”

Crockett countered: “What have you ever actually led?”

McAdams rattled off a list of his experiences, including

MAYORAL CANDIDATES’ OWN QUESTIONS LEAD TO POLITICAL SPARKS

BY MCKENZIE ROMERO

DESERET NEWS

SALT LAKE CITY — Contenders in the Salt Lake County mayoral race faced off in a debate Friday morning, but sparks didn’t fly until Republican Mark Crockett and Democrat Ben McAdams were allowed to ask each other questions.

McAdams asked Crockett whether he is willing to work cooperatively across the aisle, insinuating that the former

MAYOR A6

BY LISA RILEY ROCHE

DESERET NEWS

LAURA SEITZ, DESERET NEWS

Utah Gov. Gary Herbert and challenger Peter Cooke share a laugh before their debate in Salt Lake City Friday.

SALT LAKE CITY — Two very different pictures of Utah emerged Friday from the first debate between GOP Gov. Gary Herbert and his Democratic challenger, Peter Cooke, held at the annual Utah League of Cities and Towns convention.

Cooke called for an overhaul of the state’s economic development efforts, citing what he called “brutal facts,” including that Utah wages are falling at one of the fastest rates in the nation while the state has dropped from second to 10th in the nation in job creation.

“I think it’s horrible for you to sit here

SALT LAKE CITY — Groundwater contamination from an old drycleaning operation at the veterans hospital is under consideration for Superfund status by the Environmental Protection Agency, a designation that would accelerate cleanup.

The 700 South/1600 East PCE Plume site is located near the George E. Wahlen Department of Veterans Affairs Medical Center on the east side of Salt Lake City.

The preliminary investigation area is bounded on the west side by 900 East, on the north at 500 South, on the east at 1600 East and on the south by Yale Avenue.

Ryan Dunham, the EPA’s site assessment manager, said the full extent of the plume’s size won’t be known until more testing is done at the area. At this point, the agency believes it to be anywhere between 200 acres and 300 acres.

The groundwater plume was first discovered in 1990 during routine sampling of the Mount Olivet Cemetery irrigation well. It contains tetrachloroethylene, or PCE, at levels that are above federal drinking water standards. Sampling done two years ago by Salt Lake City probing water quality of natural springs also indicated levels of PCE. “We are very concerned about the potential impacts of this groundwater plume on our community,” Mayor Ralph Becker said. “Salt Lake City is committed to working with local, state and federal agencies to ensure the health and well-being of

GOVERNOR A6

EPA A7

Changing religions

REASONS PROTESTANTS CHANGED TO A DIFFERENT PROTESTANT RELIGION

85%

Enjoy the religious services and style of worship

long before we share who we are with them. They have already decided on your friendship,” he said. “I constantly remind people that who you are is being told about you long before you open your mouth.”

The senior pastor of a church called Impact Multi-

BY MATTHEW BROWN

DESERET NEWS

SOUTH JORDAN — Pastor Grantley Martelly has some advice for congregants who fear they will jeopardize a friendship if they invite a coworker or neighbor to church.

“People form opinions of us

cultural Ministries, Pastor Martelly has been stressing that message recently to prepare his flock for their recognition of national Back to Church Sunday, an annual outreach effort to encourage Protestants to share their faith and invite a nonchurchgoer to a Sunday service.

Based on the past three years of the program, congregations that participate will experience a spike in membership on Sunday. But the impact of inviting someone to church can be more far reaching than a blip in attendance

CHURCH A9

FAITH

LOCAL

FREE SPEECH ZONES SUSPENDED IN BRIGHAM CITY, B1

BUSINESS.....................A12,13 COMICS..............................C4,5 COMMENT.......................... A15

DEATHS............................. B4,5 LEGAL NOTICES.....................B7 MOVIES..............................C6,7

38% 36% 30% 28%

Asked to join by a member of the religion Married someone from the religion

Someone they were close to passed away

Became separated or divorced

SOURCE: Pew Forum on Religion & Public Life

9% 4%

DESERET NEWS GRAPHIC

SPORTS

UTAH BUDDHIST COMMUNITY MARKS ITS CENTENNIAL, C1

INDEX VOL. 163 /NO. 93

50%

Felt called by God

Moved to a new community

Attracted by a particular minister or pastor

JORDAN TOPS ALTA IN HIGH SCHOOL FOOTBALL. COMPLETE PREP COVERAGE, D8, 9 WEATHER TODAY

TELEVISION............................C8 WEATHER...............................B8 WORLD...................................A4

HIGH: 86 LOW: 56

The Salt Lake Tribune has been Utah’s independent voice for more than 150 years.

The award-winning Young, healthy? daily newspaper You’ll pay for it has been delivering local, regional, national and world news to hundreds of Conquering mountains thousands of readers throughout Utah and across the country.

Readers of The Salt Lake Tribune trust the staff of veteran journalists and editors to provide balanced, insightful news and commentary on the issues that matter to Utahns.

Seasoned columnists like Paul Rolly, Robert Kirby and Gordon Monson resonate with readers throughout Utah. To complement its comprehensive news reporting, The Salt Lake Tribune offers complete coverage of Utah’s sports, entertainment and cultural scene. And sltrib.com is quickly becoming the best source for news from Utah’s largest news provider as readers turn to sltrib.com for the latest news and events beyond the traditional news cycle.

Advertising in The Salt Lake Tribune opens the door to an informed, affluent and educated audience who cares about the products they purchase.

To learn more call MediaOne of Utah 801-204-6300.

WHAT AN ENDING! UTES BEAT BYU 24-21 > C1

CHRIS DETRICK | The Salt Lake Tribune

U T A H ’ S

I N D E P E N D E N T

SEPT. 16, 2012

V O I C E

« SUNDAY »

S I N C E

1 8 7 1

SLTRIB.COM

Health insurance • Your premiums could jump by 135 percent.

By KIRSTEN STEWART

The Salt Lake Tribune

On a single day in January 2014, Utah’s individual health insurance market — now about 143,000 people strong — could more than double in size as scores of uninsured heed federal health reform’s mandate to purchase coverage.

One estimate, by an actuary consulted by the state’s Legislative Health Reform Task Force, pegs growth at 50 to 150 percent.

It’s an educated guess, based Please see PREMIUMS, A5

Find us on Facebook facebook.com/saltlaketribune Follow us on Twitter twitter.com/sltrib

Get customized email updates www.sltrib.com/pages/email

]

Three vets injured in war climb iconic Grand Teton on the 11th anniversary of 9/11.

HI

83 53 LO

Top • Eric Gray, left, and veterans Andrew “Sully” Sullens, center, and Nico Maroulis share a moment of silence Tuesday as Chad Jukes plays taps atop Wyoming’s Grand Teton at 13,770 feet. Center • Jukes, left, veteran and Exum Mountain Guide Mike Kirby, center, and Sullens share a laugh as they soak their feet in Garnet Canyon Creek. Bottom • The Sept. 11 trip to the summit was Mike Kirby’s idea. Kirby, left, who was in the Army, taught other soldiers mountaineering skills.

Today • Partly cloudy > C16 Books D5 Movies Classifieds W1 Obituaries Editorials O1 Puzzles Horoscopes H3 Sports Money E1 Television

]

D13 B8 H3 C1 H2

Find more Utah news • A17, A18

VOLUME 284 | NUMBER 156

HERE’S SOME MORE GREAT SAVINGS FROM

Prices Effective September 17-22, 2012

Sun.

Mon.

Tues.

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Thur.

Fri.

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CLOSED SUNDAY

By KRISTEN MOULTON

The Salt Lake Tribune

PHOTOS BY LEAH

HOGSTEN | The Salt Lake Tribune

Grand Teton National Park • The nylon walls of the hut perched on the moraine between the Middle and Grand Tetons slap in the wind as weary climbers pass chunks of chocolate and joke away their worries in the gathering darkness.

Chad Jukes, 28, who grew up in North Logan, recounts the absurdity of putting his prosthetic leg on and taking it off for poses in yoga class.

There’s talk of inventing weapons like those in the movie “The Girl with the Dragon Tattoo” Please see MOUNTAINS, A10

Bone-In Pork

Sirloin Roast

SCAN THIS QR CODE TO FIND A FRIENDLY MACEYS LOCATION NEAR YOU

periodical showcase

utah business

slug magazine causing a scene since 1989 SLUG (an acronym for Salt Lake UnderGround) Magazine delivers uncompromising coverage of music, art, action sports and subculture to readers 12 times a year. Distributing 30,000 issues monthly (and receive about 28,000 unique visitors to slugmag.com each month), SLUG is a regional, free publication based in Salt Lake City that focuses on the local, underground culture, leaning heavily on both local and national music, and have been doing so since 1989. It remains one of the oldest independent zines in the nation.

SLUG can be found the first Friday of each month throughout Utah. Our targeted distribution includes coffee shops, fashion boutiques, record stores and “anyplace cool.”

SLUG is available on every college campus in Utah except BYU. Unfiltered, responsible, witty and irreverent, SLUG has earned its particular and sought-after demographic, the trendsetters. Between the average ages of 19 to 34, SLUG readers are freethinking and opinionated consumers with loyal customer spending habits.

SLUG Magazine has come a long way since its conception in 1989. This year, SLUG received 17 Top of the Rockies awards by the Society of Professional Journalists for design, photography and feature writing. SLUG Magazine has also been the winner of Utah’s Best of State Journalism Award for two consecutive years in 2012 and 2013. February 2014 marks the magazine’s 25th Birthday.

For 28 Years, Utah Business has gone behind the headlines to deliver compelling stories about the people, policies, The SAMY Awards practices and trends that shape our business community. Utah Business is Utah’s trusted and premier source of business coverage and the most authoritative four-color, monthly, statewide business publication.

2012 Legal Elite January 2012

www.utahbusiness.com

Kirk Tanner Fishbowl Inventory Chief Marketing Officer

Matt Bowman Allegiance Head of Demand Gen

Jim Olson Larry H. Miller Sports and Entertainment Sr. Vice President Sales & Marketing

UTAH’S TOP SALES AND MARKETING PROS

On the Job How to Super Charge Hiring

Plus:

Real Estate Outlook & Legislative Preview

$4.95

73

Utah Business magazine has over 20,000 qualified subscribers who are business owners, CEOs, presidents and senior-level managers suggesting an overwhelming acceptance of the magazine as the ultimate resource for the Utah business professional.

Our popular features and events include, the 40 Under 40, Women To Watch, Trailblazers, Best Companies to Work For, Entrepreneur of the Year, Fastest Growing Companies, and Economic Forecast to mention a few. Utah Business publishes Utah’s most comprehensive annual single-volume Book of Lists, published in print, on-line and on disk. To provide timely business news, Utah Business offers the UB Daily, a daily and late-breaking business news service. Utah Business also publishes Business in Utah, Utah’s official economic development publication in partnership with the Governor’s Office of Economic Development. To learn more call 801-568-0114.

Be (seen) more

Reach the most upscale, educated and loyal audience on television.

Promote your brand, build goodwill and support KUED. Sponsor the quality PBS programs on KUED 7.

Call

the KUED Development Department for pricing information.

801-581-4302

autumn 2013 |

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print services grid

|

NOTE: The Print Services Grid will be updated on the website and for print in 2014. Please email your suggestions as to what are the relevant columns of services off

Company Name Advantage Utah Carr Printing Company Conquest Graphics DuMac Printing & Direct Mail Marketing

Sheetfed Presses 1-2c, 1-4c, 26c, 1-8c perf 1-5c, 3-2c, 5-1c

Prepress

Maximum Size

Digital / Web

28" x 40"

hp indigo 5500, 23250, 6c full web heat set, 6c half-web heat set

26" x 40"

hp indigo 4/4 +white, cannon • • • 4/4

•

••

•••

•

•••

1-5c, 1-4c, 4-2c

23" x 35"

Konika Minolta Variable Imaging Systems

•••

•

•••

digital 414

•••

23” x 29”

Printers Inc

2-6c, 1-5c, 3-2c

28" x 40"

xerox

•

•••••

xerox igen4 variable data

1-2c, 1-5c, 1-8c

Digital Proofs

•

28" x 40"

North Star Printing

• •

• •

•

•

•

•

•••

•

•••••

•

• •

• •

•

1-6c, 1-10c 1-1c, 2-6c & 1-10c+coaters

28"x40"

14 Indigo, 2 xeikon

28" x 40"

xerox, Konika Minolta, variable data

••••••••• •••

•

•

•

•

•••

•

Smart and Beautiful Welcome our amazing new HP T330 press. Now your print can be exactly matched with the interests of your audience and look absolutely fantastic. Let’s get started.

801.486.4611 HudsonPrinting.com

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•

29" x 41"

Trade Print Finishing

West Wind Litho

•••

2-6c

Molding Box

Rastar

Analog Proofs

Accept Mac Files Accept PC Files Digital Transmission Support Drum Scanning Flatbed Scanning Digital Photography Photo Manipulation/Design Computer-to-Plate Imaging Digital Asset Management Agfa/Enco Pressmatch Agfaproof Blueline DuPont Dylox DuPont Waterproof FujiProof Imation Matchprint II, III Kodak Other Agfa Sherpa DuPont Epson Fujifilm HP 2500 Imation Matchprint Laser Iris Kodak Approval Kodak DCP 9000 Polaroid Other

Presses

|

print services grid

|

ffered that apply to today’s print buyer.

Finish

Bindery

Special Services

Lg. Format

UV Aqueous Off-line Aqueous On-line UV Coating Off-line Gluing Perfect Binding Plastic Coil Saddle Stitching Wire Other Collating Die Cutting Drilling Embossing Engraving Foil Stamping In-line Cutting / Folding Inkjet Addressing Label Application Lamination Looseleaf Binders Mounting Packaging - Flexible Packaging - Rigid Padding Perforating Plastic Card Printing Pop-ups Scoring Scratch-offs Shrink Wrapping Software Packaging Fugitive Gluing Electrostatic / Inkjet Photographic Screen Printing Sublimation

Sheetfed Offset Web Offset Waterless Stochastic Direct-to-Plate Variable Data Printing

Specialties

Advantage Utah

••

••

••••••••••••

Carr Printing Company

•

••

•••

Conquest Graphics

•

••

•••

DuMac Printing & Direct Mail Marketing

•

•

•

•••••••••••••••••••••••••••••••

•

•

••••••••••

Molding Box North Star Printing

•

Printers Inc

•

• •

Trade Print Finishing

••• •••

•

•

••

•

••

• ••

•••• •••

••

••

•

••••

•••

•

••

•

•

••

•

•

•

•

•

••

•

••

••

•

•

•••

••

••••• •••• •

•

•••

•

••••••••••

West Wind Litho

•

•

•

•••••

•••

•

•

•••

Rastar

This ad is interactive!

•

••••

••• •••

••

•

•

•••

•••••

•

•••••••

••• ••

•

•

HUDSON reinvent print

INTERACTIVE PRINT

Download the free Layar App

Scan this page

Discover interactive content

autumn 2013 |

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p r i n t s e rv i c e s d i r e c to ry

PRINTING • DIRECT MAIL • RESULTS

dumac

advantage utah Jeremy Taylor p 801.428.3905 f 801.428.3933 2620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119 email: jtaylor@advantageinc.com web: www.advantageinc.com Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, web, wide format, full in-house finishing, packaging, mailing, and direct marketing.

carr printing company

Lloyd This Carr ad is interactive! p 801.295.2321 f 801.295.5489 580 West 100 North \ P.O. Box 888 Bountiful, UT 84011-0888 email: info@carrprinting.com web: www.carrprinting.com INTERACTIVE PRINT

Download the free Layar App

Scan this page

Discover interactive content

Recognized for our innovativeness and versatility, we compliment our fullcolor offset, large-format banners, and variable content printing with personalized URLs, foil stamping, embossing, die-cutting, UV coating and laminating to set your printing above the rest.

With multiple in-house binding, fulfillment and mailing services we really are a one-stop provider.

conquest graphics Brian Redden, VP of Sales 1-800-707-9903 1952 West 1500 South Salt Lake City, UT 84104 email: Brian.Redden@ ConquestGraphics.com web: www.ConquestGraphics.com Conquest Graphics, formerly Lorraine Press, is a leading provider of offset printing, variable data digital printing, and direct mail services since 1922.

We have manufacturing operations in Utah and Virginia, and serve a nationwide client base.

Randy Schoeck & Vic Forsman p 801.328.8748 f 801.328.0758 2837 South 600 West Salt Lake City, UT 84115 email: randy@dumac.net web: www.dumac.net

molding box

Dumac continues to provide exceptional print production and full service direct mail marketing. Our streamlined systems for list development, production and fulfillment services eliminate your scheduling hassles and hand-offs.

We truly do offer all the essential services under one roof, and have been for years! The result? VERY happy customers.

Molding Box is a specialized digital print solution provider, offering shortrun, quick-turn printing, including variable data solutions, web-to-print online storefronts, direct mail marketing, shipping & handling services, PURLs (including data segmentation) & DVD/ CD duplication. The tools we use are the tools of our industry. However, our unique value is realized when we combine these tools with an extraordinary level of industry knowledge, responsiveness, flexibility and dedication to an unbelievable customer experience.

Please contact us for any of your digital printing needs.

HUDSON reinvent print

hudson printing

p 801.307.2224 f 801.307.2227 2625 South 600 West SLC, UT 84115 email: inquiry@moldingbox.com web: www.moldingbox.com

Paul Hudson p 801.486.4611 f 801.486.7157 241 West 1700 South Salt Lake City, UT 84115 web: www.hudsonprinting.com Hudson Printing believes in the power of print. Print, the original communications medium, has endured and evolved for thousands of years and continues as one of the most effective, evocative means of sharing a message. For over 100 years Hudson Printing has been working with clients to leverage the power of print and is now leading the way as the print and digital worlds come together.

north star printing Neal Foster p 801.798.7261 f 801.798.7269 131 West 2050 North Spanish Fork, UT 84660-9512 email: neal@nsprinting.net web: www.nsprinting.net North Star Printing is your complete commercial printing, packaging and fulfillment partner. We have established a national reputation for unparalleled quality, craftsmanship and a record of meeting deadlines and exceeding expectations. Our inhouse solutions include: late model presses, CAD sample, die cutting, folding and gluing with multiple binding and finishing options.

Products include: Folding carton, product packaging, new business development kits, kit covers, magazines, brochures, CD/DVD inserts, tray cards, note pads, etc.

FSC and G7 certified.

rastar Randy Sparrow p 801.973.6720 f 801.973.6720 1152 West 2240 South Salt Lake City, UT 84119 email: info@rastar.com web: www.rastar.com The largest fleet of digital presses capable of producing even the most demanding VDP campaigns, along with the addition of large format, mailing, packaging, and offset is what makes Rastar the powerhouse in the state.

printers inc.

Ron Petersen p 801.487.1779 f 801.485.6968 2185 South 900 East Salt Lake City, UT 84106 email: ron@printersinc.net web: www.printersinc.net Providing quality printing and service since 1946. Heidelberg-equipped with formats ranging from 4” x 6” to 28” x 40”, 1 to 6 colors. as well as full color digital capability up to 13” x 19”. Supported by a complete electronic prepress department and bindery.

Complement your ideas with our experience to produce an effective printed product.

trade print finishing Brad Van Leeuwen p 801.487.6255 f 801.467.2567 2530 South West Temple Street Salt Lake City, UT 84115 email: brad@tradeprintfinishing.com web: www.tradeprintfinishing.com The area’s largest and most diverse print finisher specializing in Foil Stamping, Embossing, Engraving, Die-Cutting, Folding/Gluing, LithoLaminating, and all types of UV Coating including: Gloss, Matte, Glitter, Profile, and Textured.

Products include: Folding Cartons, Product Packaging, Pocket Folders, CD sleeves, Covers, Stationery, etc.

west wind litho p 801.975.7105 f 801.975.7126 2513 South 3270 West West Valley City, UT 84119 email: jeff@westwindlitho.com web: www.westwindlitho.com West Wind Litho provides high quality offset printing and mailing using the best equipment and people in the industry. By becoming an FSC certified printer, we can help your company choose environmentally friendly papers.

Celebrating our 25th year in business.

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o u t d o o r s e rv i c e s d i r e c to ry location freeway advertising Paul Newbold p 801.243.4255 f 801.878.8801 email: paul@freewayadvertising.com

lamar advertising Neal Gatherum p 801.532.1565 f 801.532.4967 754 South 200 West Salt Lake City, UT 84101 email: ngatherum@lamar.com web: www.lamar.com/saltlakecity Lamar, the exclusive advertising partner of UTA, provides custom advertising displays and wraps on over 700 buses, TRAX and FrontRunner trains across the Wasatch Front. Transit advertising is a cost effective medium that delivers your message deep within the community reaching your audience where they live, work, shop, play and everywhere in-between.

reagan outdoor advertising Frances Reagan Copinga p 801.521.1775 f 801.521.1439 1775 North Warm Springs Road Salt Lake City, UT 84116 email: frances@reaganusa.com web: www.reaganoutdoor.com Reagan offers four outdoor advertising options: 14’x48’ bulletins, 30-sheet and 8-sheet poster and digital displays. Reagan provides Wasatch Front as well as statewide coverage. Reagan has a full-time staff of account executives and creative professionals.

Gina Stratford, Director of Sales p 801.464.6457 f 801.467.3447 1605 South Gramercy Road Salt Lake City, UT 84104 email: gstratford@yesco.com web: www.yescooutdoormedia.com YESCO Outdoor Media currently operates more than 1,700 outdoor advertising displays located strategically throughout the west in both rural and major metropolitan markets. In addition to permanent bulletins, YESCO operates rotary bulletin plants, digital displays and spectaculars in selected markets delivering memorable impressions to mobile customers and creative outdoor advertising designs.

ferrari color Kirk Green p 801.355.4124 f 801.355.4152 1550 South Gladiola St. (3400 West) Salt Lake City, UT 84104 email: kgreen@ferraricolor.com web: www.ferraricolor.com Ranked among the nation’s top graphic producers, Ferrari Color is a trusted name in commercial graphics offering high-quality large format printing. Ferrari Color specializes in retail graphic roll-outs and event/venue signage. They work with dozens of nationally recognized organizations, producing such work as wall murals, vehicle/ window graphics, banners, billboards, tradeshow displays and retail signage.

fusion imaging Wayne Boydstun p 801.546.4567 601 Boro Street Kaysville, UT 84037 email: wayneb@fusionimaging.com web: www.fusionimaging.com Fusion Imaging is one of the nation’s premier large format printers and display manufacturers. With projects like the 2002 Winter Olympics, 2004 Athen’s Worldwide Torch Relay, 2010 Vancouver Olympics, Bill Clinton’s Global Initiative and The Natural History Museum of Utah – it’s more than just high quality printing; it’s also project management, installation teams, in-house creative/conceptual designers, logistics and dedicated project managers. We take care of our clients from concept to installation and beyond. We specialize in banners, billboards, window graphics, vehicle wraps, event graphics and tension fabric trade show displays.

vision graphics Gene Chambers p 801.973.8929 email: gchambers@visiondoesit.com web: www.visiondoesit.com As the world’s most innovative producer of XXL-graphics, Vision produces some of the biggest, boldest imaging in the graphics industry, including the Tour of Utah, 2002 Winter Games, NFL Super Bowls XXXIX thru XLIII and the 2011 -2012 NFL Pro Bowls. Graphic specialties include POP graphics, billboards, tradeshow graphics, banners, backdrops, building wraps, murals, wallscapes, window graphics and much more.

CONTENT W I T H R E L E VA N C E

Providing Billboard advertising throughout Utah as well as artwork and large-format printing services.

Also providing sign leasing opportunities for landowners.

output / fabrication large-format printing

by adnews

Custom Publishing and Content Services Print, e-newsletters and social media

Content strategy and execution when you need objectivity, discretion and professional judgement.

Call today and discuss how a sound content strategy charts your course for brand ubiquity. susen@adnewsonline.com

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