Balakalar 2009

Event Report

AIESEC Chandigarh

Presented By: Shivika Garg Vice President AIESEC Chandigarh Shivika.garg.@aiesec.net

Event objectives:   

Giving the underprivileged children of Chandigarh a platform to interact and engage in a fun day to bring them a smile.

Showcasing AIESEC culture participants Brand positioning amongst youth

Key Highlights:   

Promotion via radio, posters & website 1600 students from various NGOs and backgrounds attended the event 16 AIESEC interns & 20 AIESECers facilitated team games at the event

Promotions: a) Promotion activities: a. Posters put up in major colleges and student hangouts: 200 b. 14 Newspaper articles and advertisements in Hindustan Times, The Tribune, Indian Express, Dainik Bhaskar, Amar Ujala. c. Promos and chit-chat show on the Radio on 94.3 MyFM b) Places a. b. c. d.

where the event was promoted: All major hangout of the city Educational institutes which are partnering with AIESEC Major student hangouts like Sector-35,Sector-17, Sector-10 & Sector -11 In Fun Republic, there was a promotional event called “Leading The Change” for two consecutive days. 7 trance slides were put up all over Fun Republic mainly at the entry and exit points. c) Registration process i.

Adopt a Balakalakar was an initiative where, individuals donated some amount of money to fund a child for the day.

Total registrations: 1600+

Agenda Balakalakaar is an initiative taken up by the local office of AIESEC, in Chandigarh. This event is aligned to the cause of peace and fulfilment of humankind’s potential by exploring the creative aspect of underprivileged children in our city. It is the creation of an opportunity to help them discover and develop their potential in art forms of various types.

It promises to be a one of a kind and unique event, conducted at a much smaller scale at Bal Niketan, Panchkula, and the kind of NGO’s which are in pipeline are AASHIANA, CARE, YTTS and many other slum schools in and around Chandigarh.

Apart from a painting workshop, there are many other sessions as part of the agenda, such as: •

A free medical check up

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Global village (AIESEC Carnival)

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Performance by special children

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A fun session involving some of the celebrities

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An Information Session on Swine Flu and Personal Hygiene

RADIO PARTNER: 94.3 MY FM COVERAGE: 1.

2.

3.

2 HOURS CHIT CHAT SHOW with AASHIANA NGO kids and RJ talking about AIESEC and BALAKALAKAAR th 7 nov, 2009 LIVE COVERAGE OF THE EVENT : OFFSHORE BROADCASTING – 8 LINKS including those of interns, slum th kids, AIESEC members. 15 nov 2009 th th Radio bytes : 8 aired on 10 and 11 nov, 2009

TELEVISION/ELECTRONIC MEDIA COVERAGE: 1.

2.

3.

NDTV INDIA DIN BHAR National doordarshan news (covered our press conference IN NATIONAL NEWS SEGMENT)

VISUAL PARTNER: ANI (posted news on internet as well) PRINT MEDIA COVERAGE: 1. ENGLISH PRINT MEDIA PARTNER: “THE TIMES OF INDIA” th i) Article on 13 th ii) Article covering press conference on 14 th iii) Article with picture covering the event on 16 nov , 2009 ” 2. HINDI PRINT MEDIA PARTNER: “DAINIK BHASKAR th

i) 60 cc add on 13 nov , 2009 th ii) 60 cc add on 15 nov 2009 th iii)Article covering press conference with pic on 14 th iv) Article covering event on 16 3. OTHER print media mentions: th

i)TRIBUNE CHANDIGARH : Article on pre Balkalakaar events at Aashiana on Diwali – 17 Oct 2009 th ii)Tribune : coverage article of Press conference on 14 Nov th iii)Tribune: coverage of event with picture on 16 nov,2009 th th iv) AMAR UJALA : coverage of press conference : 14 Nov and event 16 Nov 2009 v) HINDUSTAN : coverage of press conference and event th vi) HT : article with picture covering event on 16 Nov 2009 th vii) INDIAN EXPRESS : Article with picture covering event 16 Nov, 2009 4. PRINT MEDIA MENTIONS: IN TOTAL FOR BKK FACEBOOK FAN PAGE CREATED FACEBOOK EVENT PAGE BLOG OF BALAKALAKAAR MADE