AIESEC Chandigarh Event Report Balakalakaar 2010
Date: 13th June | Time : 9AM to 3PM | Venue: Rock Garden
Presented By: Siddhant Choudahry Vice President AIESEC Chandigarh siddhant.choudhary@aiesec.net +91-9872727264
AIESEC Chandigarh | #2212 Sector 49, Super Enclave, Chandigarh | www.aiesecchandigarh.org
Event objectives: • • • • • •
Provide underprivileged children an opportunity to explore their creativity and talent Long lasting impact by providing them education and a platform to work on their talent Provide International Interns to all NGOs to help their children get better education and learn skill based programs. To help the NGOs to get support from companies, organizations and educational institutions to increase impact and be sustainable. To create awareness about Corporate Social Responsibility (CSR) amongst the corporate sector and help them implement it, through these activities. Providing children knowledge about different cultures by making them interact with international interns.
Key Highlights:
15+ students adopted through the “Adopt a Balakalakaar” concept. 1550+ students from various NGOs and backgrounds attended the event. FREE Dance Training being provided to 40 students by RockStar Academy. FREE Painting Training being provided to 15 students Kids Craft Academy. 30 trainers provided by Taleem India shall provide free learning workshops to children at NGOs for min of 12 months. 11 Print Media Houses and 4 TV Meida Houses covered the event. 26 AIESEC interns & 60 AIESECers facilitated at the event. Promotion via radio, truck backs & online [website/social media]
Promotions: a) Promotion activities: a. Posters put up on truck backs. b. 16 Newspaper articles in Hindustan Times, The Tribune, Indian Express, Dainik Bhaskar, Amar Ujala, Tribune, City Life etc c. Promos on the Radio on 94.3 MyFM. d. I hour chit-chat show on 94.3 MyFM. e. 2 hour show “Chota-RJ” on 94.3 MyFM. b) Places where the event was promoted: a. All major hangout of the city. b. AIESECers network. c. Educational institutes which are partnering with AIESEC. d. Major student hangouts like Sector-35,Sector-17, Sector-10 & Sector -11 c) Registration process i. Adopt a Balakalakar was an initiative where, individuals donated some amount of money to fund a child for the day. 620 kids funded. ii. 1300+ registered from invited NGOs and 250+ students registered on the spot.
Total registrations: 1550+
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
Balakalakaar: Balakalakaar is an initiative taken up by the local office of AIESEC in Chandigarh. This event targets families, corporate houses, schools, colleges and the Chandigarh youth in general. Through this campaign we intend to bring underprivileged children from tricity on a common platform wherein they are provided an opportunity to explore and showcase their creativity through art expression.
Venue: Rock Garden [Stage 3]
Time
9:00 – 10:30 10:30 - 11:00 11:00 – 1:00 1:00-1:30 1:30-3:00
Agenda
Registration & Hand Printing Graffiti Stationary Distribution Painting Competition | Dance & Acting Auditions Prize Distribution Lunch Distribution | Global Village | Medical Camp
Stage Set Up:
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
Agenda: •
Registration & Hand Printing Graffiti at Main Entrance:
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
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Registration & Hand Printing Graffiti at Phase 3 Entrance:
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
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Painting Competition | Dance & Acting Auditions:
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Prize Distribution:
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
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Global Village:
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Medical Camp: Ivy Hospital & Grewal Eye Hospital
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
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Lunch
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
Partners
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net
Promotion & Coverage Radio Partner: 94.3 MY FM Print Partners: Dainik Bhaskar City Life Magazine Partners: Glimpse TV Coverage By: MH1, Doordarshan, Day and Night, ZeeTV Radio Coverage: 1. 1 hour Live chit-chat show about Balakalakaar with 4 AIESECers from the Organizing Committee on 9th June, 2010 being Aired simultaneously at 4PM - 5PM 2. 2 hour show with kids from DIR talking about Balakalakaar 3. Radio bytes : 30 bites aired from 8th to 13th June, 2010 Print Media Coverage: 1. 2. 3. 4.
Press Conference held on 11th June at Press Club. 5 Media Articles Pre Event 14 Print Media Articles Post Event 2 Virtual Articles. *See attachments.
Virtual Media Coverage: 1. Online article by Indian Express on 14th June, 2010 2. Online article by newsblaze.com Magazine Coverage: 1. 1 Page about BKK to be published in Glimpse Magazine in the month of July. TV Coverage: 1. MH1 aired news clip about BKK 8 times from 6PM on 13th June to 12 noon on 14th June. Online Promotion: 1. Facebook Fan Page Created. 2. Facebook Event Page Created. 3. 53 registrations for AIESEC Volunteer via Social Media.
AIESEC Chandigarh |www.aiesecchandigarh.org | aiesec.chandigarh@aiesec.net