CANADA AID SIGNATURE
CANADA AID SIGNATURE The visual identity for Canada’s international assistance will help us raise awareness with diverse audiences, at home and abroad. While we want a consistent visual style to ensure recognisability and ease-of-use, we know that a one-size-fits-all approach won’t work to reach all audiences, particularly those who are new to the subject matter. Public opinion research in Canada has demonstrated that although some people are quite engaged in global issues, the majority of Canadians do not consider themselves highly informed or involved in international assistance. They don’t know much who we are, what we do, or what terms we use to describe about our work. The Canada Aid signature was developed with the goal of helping to change that. It includes the term “aid” because it may be more easily understood by Canadians than many of the other terms we use to describe our shared work. It’s intended to help us reach Canadian audiences who may not be as familiar with terms like international assistance, international development, development cooperation, and international cooperation.
RECOGNIZING CANADA’S INTERNATIONAL ASSISTANCE | GUIDELINES
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