COLOUR Red, grey, black and white: A classic combination
The visual identity for Canada’s international assistance uses four central colours as a foundational palette that work universally across all applications. The Canada red and the black remain the core colours for the brand to be used in conjunction with the monochromatic palette. Colour Percentages
These percentages help guide your use of colour in any creative execution and will help ensure there is a consistent look-and-feel across all applications.
Pantone 485C 0C 97M 100Y 0K - PRINT 238R 50G 36B - DIGITAL #ED2327 HTML - DIGITAL
BLACK
PMS Process 0C 0M 0Y 100K - PRINT 0R 0G 100B - DIGITAL #000000 - DIGITAL
Pantone 187C 23C 100M 88Y 16K - PRINT 169R 30G 45B - DIGITAL A91E2D HTML - DIGITAL
Pantone 445C 52C 23M 30Y 74K - PRINT 45R 66G 69B - DIGITAL 2D4245 HTML - DIGITAL
Importance of White
The use of white sets the stage for the visual identity’s colours to pop. Balanced ratios of white space can accentuate the vibrancy of bold colours, or elevate the sophistication of the monochromatic palette.
Note about colour distinctions
Please use these colour percentages as well as the design applications in order to ensure proper usage.
RECOGNIZING CANADA’S INTERNATIONAL ASSISTANCE | GUIDELINES
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