VS Little Red - 3D Street Artists

VS Little Red - 3D Street Artists

‘Painting the town red’, Virgin Atlantic also took to the floor to make their own artworks. This time, the artwork was drawn on the streets of Manchester in the UK. This was to celebrate the launch of their Little Red domestic services.

The artwork, created by 3D Joe and Max, is an ‘anamorphic’ image, distorting the perspective of it’s surroundings to create an illusion of being part of the scene it’s painted into.

The image was of the Virgin Atlantic’s Little Red fleet, flying (perhaps a little bizarrely) over Sydney harbour in Australia, but this was to showcase the connections that the airline can now provide from Manchester, Glasgow and Edinburgh. The first time, since airline partner bmi was sold to rival British Airways.

The image was hosted by cabin crew from the airline, who posed with passers by to “give the general public a chance to emulate a famous Branson-style wing walk in the company of our glamorous cabin crew”

Virgin Atlantic have a long history of Sir Richard Branson personally appearing at the launch of routes, including a wing walk with crew or performances. This time, Sir Richard Branson appeared at the launch of sister routes to Glasgow and Edinburgh wearing a kilt, jokingly lifting it to reveal his underwear with the message ‘Stiff Competition’ - a friendly jibe at their British rival.