Norwegian - Norwegian Posters

Norwegian - Norwegian Posters

Norwegian is fast becoming the number one airline of Scandinavia. This latest campaign aims to promote their flights from Sweden to cities around Europe.

The campaign uses posters from cities around their network of independent events, carefully handpicked by Norwegian who curated the collection to give a true representation of the city, away from the touristic image normally portrayed in advertising campaigns. The mix of posters was then placed as a series of collages around the Swedish hubs to promote the airline’s network. Norwegian stated “Our solution is to change perspective – from traditional pictures of the Eiffel tower in Paris or Big Ben in London to the City streets and all the interesting spots one can enjoy there.”

The Norwegian posters were combined into the patchwork posters, to co-brand the campaign, along with the message “Right now! European Cities 299 kr”.

A YouTube video shows how the campaigns were placed around the biggest cities in Sweden. The poster campaign was combined with a print campaign, that featured in printed magazines and newspapers in Sweden, that took the form of a real ‘events diary’ again curated by the airline. The advertorial style campaign is a smart way of positioning the airline as an honest, current and culturaly-aware carrier of the cities it flies to.