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Qantas & Emirates - What A Wonderful World
Qantas & Emirates - What A Wonderful World
As Emirates and Qantas have now joined forces to expand their networks, the Australian carrier has showcased this fact with a cross-platform video that conveys the message “Together connecting the globe” featuring both Emirates and Qantas branding.
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To really show off Qantas’ international coverage, the video, shot by Parliament Films and directed by Toby Morris, with no involvement from Qantas’ creative agency Droga5, covers ports of call such as New York, Dubai, London, Paris, Sydney, Singapore, Texas and Istanbul. Strangely though, almost all of these cities are actually already (or used to be) Qantas destinations. Parliament had already shot a video to support the recent launch of Qantas’ new uniforms, designed by Australian designer Mar tin Grant.
The 1 minute 50 second footage will be showcased on Facebook and on TV and is also available to view on YouTube. The film was dubbed “What a wonderful world” and off the back of this campaign message Qantas launched a Facebook competition to support the new video and marketing direction.
The social media competition was open only to Australian residents, where they could win a pair of business class tickets to anywhere in the world on the Qantas and Emirates network by uploading their own breathaking travel image for their chance to win.
