Air New Zealand - No Lag To London

Air New Zealand - No Lag To London

Long haul air travel has long been the scourge for business travellers, most passengers stepping off the flight in some kind of post 40,000ft haze. Air New Zealad have created a focus group of uber-frequent travellers, whose sole job is to finesse the travel experience to help reduce jet-lag.

The campaign #NoLagtoLondon was moderated by Lily Kosner, the Los Angeles-based website editor for PeterGreenberg.com (@ PeterSGreenberg). She led the group, including travel writer Harriet Baskas through a range of discussion topics from what to eat on a flight to sleeping positions via a wealth of creative research methods including haikus, Rorschach inkblot tests and word associations.

Air New Zealand shared it’s secrets to better travel with followers on the @AirNZUSA Twitter feed throughout April - from the best position to sleep in and pre-flight habits, to what to eat and what to drink. The twitter feed also released an infographic to break-down the habits of travellers.

The campaign was supported by a Vine competition to win a return trip to New Zealand from London, and also a wealth of ‘No Lag Swag’.

Air New Zealand is committed to delivering an unparalleled in-flight experience to all passengers and we recognize that people flying 10-plus hours have specific needs,

says Chris Myers, Air New Zealand’s Vice President, The Americas.