Air Canada - Earn Your Wings

Air Canada - Earn Your Wings

Air Canada have created a competition, where Aeroplan miles can be earned for being one of the top 25 ‘wings’ winners at the end of the competition.

Apart from the obvious city badges, there are a wealth of specialist badges, designed to entice the passenger to travel more, such as a Pacific Coast badge, only earned when visiting 3 Pacific Coast cities. Or the Opera House badge, only earned when travelling to a city with a famous Opera house, such as Sydney, London, Paris or New York.

The campaign started in April and the virtual wings can be earned on any flights between 11th April and 16th June. The share of the 10,000,000 Aeroplan miles will be split amongst the top 25 tier.

Ever since the dawn of Monopoly, people have always wanted to gain ‘a full set’ of collectables, so this clever gamification where you win a series of ‘wings’ for travelling is a new way of enticing frequent travel with a carrier.

This ‘mile building’ campaign isn’t the first for Air Canada’s Aeroplan. Earlier in the year the ‘Stars’ competition was run, allowing Aeroplan members the opportunity to earn up to 16,500 extra miles by spending with their 75 partners, representing over 150 brands.