Panasonic - Tweetathon

Panasonic - Tweetathon

Panasonic Avionics has been offering inflight wifi for several years now. To promote the fact that their product really took off this year with a number of new airlines introducing the service on longhaul flights, Panasonic organised a mid-air ‘Tweet-athon’.

Giving even more reason to bring out your hand-held devices mid-flight, and using the hashtag #High5Live, passengers on six flights between five continents connected with each other – and their more ‘grounded’ Twitter followers. The reason for the campaign was to demonstrate both the requirement and power of their new eXConnect technology. Panasonic state “This allows passengers to use social media, access the Internet, and send and receive emails mid-flight.”David Bruner, Panasonic’s Vice President of Global Communications, said: “The Tweetathon is an exciting and innovative way to demonstrate just what is possible today from your seat on an aircraft. Airlines around the world are now embracing this technology and passengers are accepting it as second-nature.”

The event was broadcast live at the Aircraft Interiors Expo at the Panasonic exhibition booth throughout the fiver hour event, by displaying tweets live from the flights on large screens. Participating airlines included AA (New York to Sao Paulo), LH (Frankfurt to Seattle), EY (Abu Dhabi to London), Aer Lingus (Dublin to New York), JAL (Tokyo to New York), United (San Francisco to Sydney).