KLM - Claim Your Place in Space

KLM - Claim Your Place in Space

Perhaps one of the biggest aviation prizes ever was won last month. KLM launched one of the biggest social media campaigns to date, offering one very special ticket for one lucky winner to go to space.

Whilst Virgin Galactic has been gaining most of the column inches when it comes to space travel, the campaign was designed to showcase KLM’s pioneering spirit and entrepreneurial characteristics, and supported Space Expedition Corporation (SXC), a revolutionary space project that aims to launch the first commercial space trip from the Caribbean island of Curacao (a KLM destination) from 1 January 2014.

This campaign encouraged users to predict the outcome of a high altitude balloon that was launched on the 22nd April. Using a very slick and sophisticated user interface, allowing people to enter both distance laterally and vertically they thought the balloon would travel before expanding so much it popped.

A GPS tracker and a camera in the balloon streamed data directly to the website, which displayed real time information of the balloon’s exact location viewed by 32,513 people as it streamed live on the internet.

The winner was Pedro Henrique Dória Nehme, from Brazil. A total of 130,000 people worldwide participated and the accompanying YouTube film was viewed more than 3,200,000 times.