Finnair - Quality Hunters

Finnair - Quality Hunters (3rd edition)

Quality Hunters 2013 is a model for co-created service development where the most promising ideas of what makes a travel experience great and identify points of improvement along the passenger’s journey provided by the community are selected to be developed further with the professionals at Finnair and Finavia.

The website is supported by a Twitter feed, Facebook group and Pinterest board, and the site itself sets itself out as a “crowdsourcing initiative designed to improve the air travel service experience, where ideas will be used to make travelling smoother for everyone. We welcome all ideas from real travellers.” 10 candidates with succesful conversations over a wide range of topics “At Home, At the Airport, On Board and On Arrival”, as voted by the moderators of the site, will be asked to join a workshop with Finnair and Helsinki airport.

Quality Hunters 2013 follows two previous award-winning crowdsourcing initiatives run by the two companies. The 2010 Rethink Quality initiative inspired Finnair and Helsinki Airport to find new ways of looking at quality and in 2011, Quality Hunters Season 2 proved the power of a great community in creating innovative ideas to improve air travel.

The Helsinki Airport Book Swap, which opened in summer 2012 and the vegetarian meals introduced on longhaul flights later in the autumn are both examples of successful ideas co-developed by the Quality Hunters community, Finnair and Helsinki Airport.