Jetblue - Points Don't Expire

Jetblue - Points Don't Expire

Manhattan, NYC was treated to a big blue double decker bus last month, dishing out popsicles to passers by in the streets of the fairly hot city. The bus was part of a campaign run by JetBlue, who’s largest hub serves the New York region.

The iced treats included a message on the wrapping, highlighting the fact the airline’s TrueBlue frequent flyer miles now no longer expire. Highlighted on their Facebook page, “Popsicles will melt (or get eaten), but TrueBlue points no longer expire! New York’s Hometown Airline™ is celebrating ever-lasting points by giving away free People’s Pops and over 2 million TrueBlue points. Watch out for our double-decker around Manhattan today! #PointsDontExpire”

The bus - staffed by JetBlue crew - visited the Empire State Building, Union Square, Bryant Park, Columbus Circle amongst others, distributed over 5,000 popsicles to New York residents. On the wrapping, as well as the message, was a code, which when entered online, offered each bearer anything between 200 and 20,000 jetblue points which could be used against redeeming free flights from the airline. The average points won per person was 400.