American Airlines - Planes

American Airlines - Planes

Cross-promotional ideas don’t come much better than this. The latest promotional idea between Disney and American Airlines involves the children’s film company latest 3D computer-animated movie “Planes,” which debuts in the US on August 9. The character Tripp (in the shape of a 777-300ER) wears the American Airlines’ new logo and livery.

Meanwhile, American will get to show the movie in-flight a month earlier than other airlines can — one of several crosspromotional efforts.

Whilst this hasn’t been the first movie-airline pairing, with James Bond notoriously being partnered with British Airways until Virgin Atlantic stole this away from them a few years ago, the latest pairing of AA and Disney, has seen much more than product placement.

On American Airlines website, there is even an interactive game, which combines the characters of the film and information about the launch of the new 777-300ER, the flagship aircraft for the airline. This also includes a prize for four people to travel around the world on American Airlines.

There are also a series of trailers and short films that involve both American Airlines and Planes, totalling over 150,000 views on YouTube.